MESSAGE FROM THE Jim Moriarty CEO, Surfrider Foundation http://www.surfrider.org/jims-blog photo: www.jsalasfoto.com It is a match made in heaven: Paul Mc- “Paul asked if I would like to have a lis- Cartney, a legendary artist who has always ten,” said McCoy. “When I heard it, I started had a love for the ocean; and Jack McCoy, dancing around the room because I could the brilliant surf cinematographer who is cap- imagine editing my shots to the song.” turing surfing in The re- a truly unique sult is a video way. that won ‘Best The sto- Music Video’ ryline is just as at the NYC BE perfect: McCoy FILM Short was capturing Festival this footage for his past May, and latest surfing is the Surfrider film, “A Deeper Foundation’s Shade of Blue,” newest PSA. and during the “Blue Sway” is editing process, also featured put one of his sequences to a song off Mc- on the bonus DVD included in the special edi- Cartney’s album “The Fireman.” A mutual tion of McCartney II, in stores now. McCoy’s friend gave McCartney the cut, and Paul im- 25th film, “A Deeper Shade of Blue,” will be in mediately thought McCoy’s images would be theaters late summer, and followed up with a suitable to go with “Blue Sway,” an unreleased DVD/iTunes release. song that was written over 20 years ago. photo: Jack McCoy September 10 Come watch some of the Surfrider Foundation’s celeb- rity supporters (ahem, Jesse Spencer from “House” and Martyn Lenoble) surf First Point in Malibu to raise funds for Here are a few of the the organization at the 6th Annual Celebrity Expression Session. awesome upcoming brought to you by CaliBamboo events in the Surfrider and Barefoot Wine world. See you there... October 1-31 To submit your chapter’s event for consideration, please email [email protected] RISE ABOVE this Oc- tober to celebrate the inaugural RAPTO- August 5 - October 8 BERFEST. Surfrider Foundation is dedicating the entire month to raising awareness about the harms of single use Catch the Surfrider Foundation this fall on the plastics, and how we can all do our part to keep them from 2011 Honda Civic Tour with Blink-182 and My entering our marine environments. On October 1, we’ll kick Chemical Romance. The Surfrider Foundation is off the month with Clif Bar’s “Day Of Action” Challenge, partnering with Reverb to engage fans and raise and follow up with a month’s worth of contests, clean-ups, awareness regarding environmental issues such events, outreach, merchandise, and a membership special. as single-use plastics and water quality. Check out Blink-182’s website for dates and ticket in- formation. August 13 & September 10 See you in the pit! August 27 It’s not too late to get Barefoot and clean a beach. The 5th Annual Barefoot Wine Beach Rescue Project has Join the South Sound Chapter at Tacoma’s a handful of stops left on the tour. Join singer/songwriter Maritime Festival on the Thea Foss Waterway Brett Dennen at select locations, and make a beach near to paddle one of the many races, including a you ‘Barefoot Friendly.’ 10k and some 200m “Knock Off” sprints at the www.beachrescue2011.com 2nd Annual Great Place Paddle Race. Also, don’t forget to stop by the table to learn more August 13: Long Beach, CA; Oahu, HI, New Hampshire; and Ft. Lauderdale, FL SOUTH SOUND CHAPTER about the Get PSSED Campaign and the re- gion’s Blue Water Task Force. (with Brett Dennen) www.surfrider.org/southsound September 10: South Jersey September 10 September 18 Come watch some of the Surfrider Foundation’s celeb- rity supporters (ahem, Jesse Spencer from “House” Paddle to raise awareness about and Martyn Lenoble) surf First clean water issues in San Di- Point in Malibu to raise funds for ego County with the San Diego the organization at the 6th Annual Chapter at the 20th Anniver- Celebrity Expression Session. sary Paddle For Clean Water. SAN DIEGO COUNTY CHAPTER brought to you by CaliBamboo This noncompetitive event at the and Barefoot Wine Ocean Beach Pier is open to all, and a great way to get in a fun workout and raise awareness for a October 1-31 great cause. www.surfridersd.org RISE ABOVE this Oc- September 15 tober to celebrate the inaugural RAPTO- Support the Surfrider Founda- BERFEST. Surfrider Foundation is dedicating the entire tion’s New York City Chapter month to raising awareness about the harms of single use and the City’s surf community plastics, and how we can all do our part to keep them from at a fundraiser and silent auc- entering our marine environments. On October 1, we’ll kick tion. The Bowery Hotel on the off the month with Clif Bar’s “Day Of Action” Challenge, Lower East Side will play host and follow up with a month’s worth of contests, clean-ups, to this event, which is taking place on the last events, outreach, merchandise, and a membership special. day of the Quiksilver Pro New York. http://nyc.surfrider.org/fundraiser/ August 13 & September 10 It’s not too late to get Barefoot and clean a beach. The 5th Annual Barefoot Wine Beach Rescue Project has a handful of stops left on the tour. Join singer/songwriter Brett Dennen at select locations, and make a beach near you ‘Barefoot Friendly.’ www.beachrescue2011.com Show your love of August 13: Long Beach, CA; Oahu, HI, the ocean with New Hampshire; and Ft. Lauderdale, FL this Starfish Tee (with Brett Dennen) September 10: South Jersey Get it Now! On June 20th, we surfed, paddled, cleaned beaches, re- stored dunes and trails, raised awareness and united efforts worldwide to celebrate the 7th others in Taiwan, Sweden and Portugal to name Annual International Surfing Day. Thanks to our a few; this is our biggest ISD yet! Chapters, Affiliates, Organizing Committees and Founded by SURFING Magazine and the various other organizations, more than 20,000 Surfrider Foundation, and presented by Barefoot participants attended one of the 260+ events Wine, International Surfing Day brought surfers worldwide, including 90 events in the U.S., and and ocean lovers from more than 30 countries to- support. We also want to give a special shout out to this year’s product sponsors for helping share geth- the joy of ISD: Billabong, Chipotle, Earthpack, er to Spy Optic, Sector 9, Reef, Volcom, Nike, Elec- celebrate tric, Quiksilver, Matix, DVS, Vans, Rusty, Dragon, surfing, and to Ocean Minded, Ecological Sunblock, Skull Can- give some much need- dy, Rip Curl, O’Neill and Globe. ed TLC back to our oceans, For a full list of this year’s participants, and waves and beaches. Through to see more pictures and videos, visit the Interna- combined efforts, participants removed tional Surfing Day website. more than 6,240 bags of trash from our If there is not a Chapter in your region, coastlines! On top of that,1,900 people joined or and you are interested in hosting an International renewed their Surfrider membership. Surfing Day event next year, please email Laura The Surfrider Foundation would like to Mazzarella . extend a heartfelt thank you to all of this year’s participants, presenting sponsor Barefoot Wine, Participants: SURFING Magazine, Hunter Public Relations, BBDO and artist Tom Veiga for their generous west coast east coast midwest & gulf coast international 10% female 62% college degree or above SEX education 90% male 38% high school diploma or below Median Age 34 of a Surfer Despite the large and growing number of years in the U.S. surfers using the coasts around the U.S. and 108 the globe, surprisingly little is known about surfers. This important group of coastal us- ers visit the beach year round, fully immerse themselves in the ocean each visit, and also support the economic well being of local beach Median # of Boards Owned per Surfer communities by spending money on surf-re- 16 lated trips. Sadly, surfers often suffer from a hackneyed stereotype of a lazy, unemployed years and uneducated group, which can reduce their credibility when advocating for coastal Median Years of Surfing Experience protection. We teamed up with Matt Walker to found Surf-First and conduct a survey of surfers around the U.S. to better understand Median Time Spent who they are, what their recreational patterns miles Median Expenditure per Surf in a Single Surf Session are, and to get a sense of their economic in- put to local communities they visit to surf. The 10 Median Distance following results are based on the responses from over 5,000 surfers from throughout the US. This is the largest survey of surfers that Traveled we are aware of. You can learn more about this effort and read the full report here. per Surf Note: This surfer survey was designed and conducted as Session an opt-in Internet-based survey. This is a non-probabilistic method of data collection and is not random so the results Expenditures Associated with Local Surf Trips per Year cannot be extrapolated to the larger surfing population. 10% female 62% college degree or above SEX education 90% male 38% high school diploma or below Median Age 34 of a Surfer 108 years in the U.S. 16 Median # of Boards Owned per Surfer years Median Years of Surfing Experience Median Time Spent miles Median Expenditure per Surf in a Single Surf Session 10 Median Distance Traveled per Surf Session Expenditures Associated with Local Surf Trips per Year greg long Greg Long has surfed some of the biggest waves in the world at breaks most of us would never consider paddling out at.