Buzz Report Report #26 March 2013 Early March Fieldwork

contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341

Harris Buzz Report Report #26 March 2013 Early March fieldwork

follow us our contact details Steve Evans – entertainment & technology [email protected] 07849 172 341 Lee Langford – technology & telecoms [email protected] 07966 339 606 Denholm Scotford – business development [email protected] 07989 388 164 Pete Cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including:  concept testing  product/service launching, including pack testing  new product development  pathways to purchase  product/service configuration  communications testing and tracking  brand equity / extension / tracking  satisfaction, loyalty & stakeholder relationships  segmentation  market sizing / share / opportunities  youth and kids research  employee research  global omnibus research  state-of-the-art qualitative techniques other free reports available from

our report on a major report on our series of Brand our Harris Heroes coming soon... connected TV tablets and Buzz reports looking poll of the public’s a major new report download here smartphones, how at consumers’ favourite devices on social networks they are used and a connection with the and entertainment and social media look to the near biggest brands in in 2012 future technology, media, download here download here telecoms and entertainment download here

and all prior editions of Harris Buzz can be downloaded here download here 4 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and in this report, we look at: entertainment 2013 Brits music awards we find out 3 key buzz metrics per 2013 Oscars awards news item/release/product: BT agrees to buy ESPN’s UK TV channels to broaden its sports coverage Cloud Atlas movie 1. level of awareness & Crysis 3 video game familiarity Google unveil a touchscreen “Chromebook Pixel” premium laptop 2. degree to which it generates HTC unveil HTC One flagship smartphone discussion among peers One Direction hit number 1 with Comic Relief single “One Way or Another” Samsung unveil new Galaxy Note 8.0 tablet 3. degree of excitement it Sky buys O2’s broadband/fixed line business generates Sony announce PlayStation 4 games console The new Tomb Raider video game Wreck-It Ralph movie

The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

5 methodology . robust quantitative method demographic unweighted base TM . conducted via the Harris Poll total 2,028 Online Omnibus all males 981 . 2,028 UK respondents this edition all females 1,047 16-24 year olds 268 . online fieldwork early March 2013 25-34 year olds 428 . data weighted to be representative 35-44 year olds 492 of UK national demographics aged 45-54 year olds 439 16-64 55-64 year olds 401 metric 1 of 3 awareness buzz how we asked the question 2 important things to note please take a look at this list of technology, 1. we gave no further information or mobile and entertainment topics, new images to respondents, we just products and services. Tell us how familiar showed them the text list as shown you are with each. on Page 5 of this report  extremely familiar 2. when considering all Buzz metrics,  very familiar one needs to bear in mind that some  somewhat familiar products/services have been  just know the name and nothing more launched, some earlier than others,  never heard of this and some are yet to be launched (see over for more detail)

8 UK launch/news date details 2013 Brits music awards 21 February 2013 read more 2013 Oscars awards 25 February 2013 read more BT agrees to buy ESPN’s UK TV channels to broaden its sports coverage 25 February 2013 read more Cloud Atlas movie 22 February 2013 read more Crysis 3 video game 21 February 2013 read more Google unveil a touchscreen “Chromebook Pixel” premium laptop 21 February 2013 read more HTC unveil HTC One flagship smartphone 19 February 2013 read more One Direction hit number 1 with Comic Relief single “One Way or Another” 17 February 2013 read more Samsung unveil new Galaxy Note 8.0 tablet 24 February 2013 read more Sky buys O2’s broadband/fixed line business 1 March 2013 read more Sony announce PlayStation 4 games console 21 February 2013 read more The new Tomb Raider video game 5 March 2013 read more Wreck-It Ralph movie 8 February 2013 read more awareness buzz extremely familiar very familiar somewhat familiar know name only never heard of

2013 Brits 10% 15% 36% 30% 9% 2013 Oscars 9% 17% 39% 27% 8% The Brits, The Oscars, Wreck-It Ralph and Sony’s announce- 8% 12% 20% 26% 35% Wreck-It Ralph movie ment of its next gen console top Sony announce PlayStation 4 7% 11% 24% 25% 32% our awareness list this month One Direction hit number 1 7% 10% 24% 22% 37% Sony’s announcement of the PlayStation 4 has created relatively New Tomb Raider game 4% 9% 18% 29% 40% high levels of awareness. It created higher awareness than the Wii U Samsung Galaxy Note 8.0 tablet 3% 7% 19% 30% 41% launch (and bear in mind the console isn’t due for release until later this BT buys ESPN TV 3%6% 13% 16% 62% year). And continue reading to see 3%5% 15% 20% 57% high levels of Discussion and Cloud Atlas movie Excitement Buzz among the Great HTC One smartphone 3%5% 12% 20% 60% British public! 3%4% 13% 16% 64% Of the games looked at in this edition, Sky buys O2 businesses the new Tomb Raider has higher Crysis 3 game 3%4% 11% 15% 68% awareness levels than Crysis 3, and it’s already become one of the smash hits Google Chromebook Pixel 2%4% 12% 20% 61% of the gaming year to date. base: all GB 16-64 (2,028)

© Harris Interactive Interactive Harris © 1010 © Harris Interactive Galaxy N 8.0 Crysis 3 Cloud Atlas C/book Pixel BT buys ESPN 2013 Oscars 2013 Brits base Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar familiar

2,028 Total 27% 39% 17% 57% 20% 15% 61% 20% 12% 62% 16% 13% 30% 36% 15% 10% 41% 30% 19% 68% 15% 11% 8% 9% 5% 3% 4% 2% 6% 3% 9% 7% 3% 4% 3%

Male 29% 39% 16% 53% 21% 16% 55% 20% 15% 52% 18% 17% 10% 11% 32% 34% 14% 38% 29% 21% 981 55% 19% 15% 8% 8% 6% 3% 4% 6% 5% 9% 8% 4% 7% 4%

1,047 Fem 25% 39% 17% 10% 60% 20% 13% 67% 19% 10% 72% 14% 10% 28% 38% 16% 12% 44% 31% 17% 80% 11% 9% 5% 2% 2% 1% 2% 1% 6% 5% 2% 7% 2% 1%

16 12% 25% 32% 18% 13% 21% 23% 58% 19% 12% 53% 22% 14% 42% 10% 23% 31% 19% 17% 31% 25% 24% 13% 268 44% 17% 23% 8% 3% 9% 5% 9% 2% 7% 8% 7% - 24

25 10% 21% 40% 17% 11% 17% 17% 61% 13% 12% 48% 16% 22% 56% 18% 37% 20% 16% 42% 24% 21% 10% 428 54% 20% 15% 7% 3% 9% 5% 9% 5% 8% 4% 7% 4% - 34

35 24% 43% 17% 52% 22% 15% 65% 17% 11% 63% 15% 15% 16% 29% 38% 46% 27% 18% 492 63% 20% 11% 7% 8% 7% 3% 4% 2% 5% 3% 8% 9% 7% 3% 4% 2% - 44

45 31% 39% 16% 64% 21% 12% 68% 21% 63% 17% 14% 16% 33% 39% 45% 33% 19% 439 81% 10% 6% 8% 1% 3% 9% 1% 1% 4% 1% 6% 6% 2% 1% 6% 2% 1% - 54

55 33% 37% 15% 67% 21% 69% 24% 64% 17% 12% 10% 44% 33% 37% 42% 17% 401 91% 7% 8% 9% 1% 2% 5% 2% 1% 5% 2% 7% 6% 2% 2% 7% 1% 1% 1% - 64

(alphabetical order) demographic breakdown awareness buzz Wreck-It Ralph Tomb Raider Sony PS4 Sky/O2 One Direction HTC One base Very Extremely Never Never heard of Just know name Somewhat Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar

2,028 Total 60% 20% 12% 40% 29% 18% 32% 25% 24% 11% 64% 16% 13% 37% 22% 24% 10% 35% 26% 20% 12% 5% 3% 9% 4% 7% 4% 3% 7% 8%

Male 981 51% 22% 16% 32% 30% 21% 11% 23% 24% 27% 16% 10% 57% 19% 15% 43% 24% 19% 32% 25% 20% 14% 7% 5% 6% 5% 4% 9% 5% 9%

1,047 Fem 69% 18% 47% 29% 15% 41% 27% 21% 70% 14% 11% 31% 21% 28% 11% 37% 27% 20% 9% 3% 1% 6% 2% 7% 4% 2% 2% 9% 9% 7%

16 268 44% 27% 14% 10% 33% 21% 22% 18% 15% 18% 26% 22% 18% 53% 18% 16% 28% 23% 20% 16% 14% 20% 21% 25% 16% 18% 6% 6% 7% 6% - 24

25 428 54% 18% 18% 34% 23% 24% 12% 29% 16% 27% 18% 10% 61% 16% 13% 30% 21% 23% 16% 11% 26% 22% 23% 18% 10% 6% 3% 7% 6% 4% - 34

35 492 60% 18% 13% 34% 33% 21% 27% 26% 28% 14% 66% 19% 11% 37% 22% 25% 26% 27% 24% 15% 6% 4% 9% 3% 6% 3% 2% 9% 7% 8% - 44

45 439 64% 20% 12% 41% 35% 15% 40% 31% 24% 68% 14% 15% 38% 23% 29% 40% 33% 17% 2% 1% 7% 2% 4% 2% 1% 2% 7% 4% 8% 3% - 54

55 401 74% 18% 56% 32% 47% 33% 16% 68% 15% 10% 49% 24% 19% 61% 25% 10% 5% 2% 1% 9% 1% 2% 2% 2% 3% 3% 5% 3% 2% 2% - 64

London 2012 opening 89% Facebook new design 56% Xbox Kinect 37% Resident Evil 6 game 27% HTC One unveiled 20% FA Cup on Facebook 12% Phone hacking 89% iPad 2 released 56% Assassin’s Creed III game 36% Apple Siri software 27% Sky buys O2 business 20% Tweet Store 12% Jimmy Savile scandal 88% Chris Moyles leaves 55% FIFA 13 game 36% Gears of War 3 game 27% Apple Mountain Lion 20% Sightseers Movie 11% Michael Jackson’s doctor 88% Goal-line technology 55% Facebook buy Instagram 36% Sony Ericsson Xperia Play 27% Virgin Media Tube wi-fi 20% Dell Streak 11% HMV administration 86% The New iPad 55% Samsung #1 smartphone 36% HTC Windows 26% BBC TV download service 20% Nvidia game device unveil 11% Olympic torch relay 86% iPhone 4S 55% FIFA 12 game 36% Muse Olympic song 26% Rage game 20% Snapchat mobile app 10% Murray loses Wimbledon 83% Star Wars/Disney deal 54% Skype on Facebook 36% Nintendo ‘3DS XL’ 26% Motorola Xoom 20% Net neutrality 10% Oscars 2012 83% Facebook “Timeline” 54% Spotify 36% Resident Evil 6 trailer 26% Crysis 2 game 20% Mflow 7% Steve Jobs dies 82% Microsoft buy Skype 54% Jack Reacher movie 36% Google Music in USA 26% Fallout: New Vegas game 20% Painkiller: H&D game 7% Final Harry Potter 82% Steve Jobs resigns 53% Zero Dark Thirty movie 35% BT told block pirate sites 26% "Newport" Jay-Z spoof 20% EURO 2012 81% Nintendo 3DS 53% BBC iPlayer Radio 35% HTC/Apple dispute 26% Chromebook Pixel unveil 19% Stars at jubilee concert 81% Life of Pi movie 53% UK’s first 4G network 35% Myspace sold for £35M 26% Xbox Music 19% London 2012 tickets 81% Prometheus movie 52% EMI sold to Universal 35% LA Noire game 26% Microsoft buy Yammer 19% Blockbuster administration 80% James Arthur X Factor win 52% 3D Wimbledon on BBC 35% Django Unchained movie 26% HTC Flyer tablet 19% Baftas 2012 80% Call of Duty: MW3 game 51% CoD: Black Ops game 35% Rise of the Guardians 25% Warner films on Facebook 19% Brits 2012 80% Ice Age 4 movie 51% BlackBerry 10 revealed 34% Stones GRRR! album 25% Sony Move 19% Murdoch questions 77% iPhone secretly tracking 50% HTC One X launched 34% Football Manager ‘13 25% Crysis 3 game 18% Skyfall movie 76% iPad Mini 49% Warner Bros. Studio Tour 34% Google TV UK 25% Sony unveils Xperia Z 18% Jimmy Carr tax 76% Netflix in UK 49% Battlefield 3 game 34% HTC beat Apple 25% Ultra HD/4K TV sets 18% Facebook shares 76% Facebook plan to float 49% Samsung Galaxy Tab 34% MDNA album 25% Optimus 4X HD 18% Britain’s Got Talent 74% Louis Smith wins SCD 48% 3D Blu-ray players 34% SKY News Twitter use 25% Diablo 3 game 18% BlackBerry outage 74% Hillsborough song 48% iPhone 4 34% Blinkbox launched 25% Homefront game 18% PS3 accounts hacked 74% Viva Forever' musical 48% Nokia Lumia launched 33% Vevo launched 25% Project Glass unveil 17% Golden Globes 2012 74% Twilight: Part 2 movie 47% PEGI Ratings 33% Halo: Reach game 25% Nokia 808 revealed 17% Prince Harry naked 72% BT Vision 47% Sony recall 1.6m TVs 33% Digital sales over £1b 25% World of Warcraft free 17% Wiggins wins BBC Sport 70% Rock of Ages movie 46% Google Drive 32% Hitman: Absolution game 24% DmC video game 16% The Voice UK launched 70% Star Wars films on BD 46% Apple iCloud 32% Nexus 4 24% NI wins football rights 16% Felix Baumgartner skydive 68% Firefox 4 launched 46% BlackBerry PlayBook 32% Lumia 920 24% Madden NFL 13 game 16% Men In Black 3 movie 68% iPad 46% Google Cloud music 32% London 2012 game 24% Darksiders ll game 16% Charlie Sheen in news 68% The Sweeney movie 45% Google Chromebooks 32% YouView launch 24% Deus Ex: HR game 16% Titanic 3D movie 67% Google new privacy policy 44% Nokia/MS partnership 32% Mass Effect 3 game 24% BlackBerry music service 16% The Hobbit movie 66% Windows 7 Mobile 44% Windows 8 pre-launch 32% Google Play 24% Google One Pass 16% Oscars 2013 65% iPhone4 reception issue 44% Tomb Raider game 31% Roaming costs capped 24% Google Buzz 16% Murdoch not a fit person 64% Bing 44% Resident Evil: Retribution 31% YouTube movie rentals 24% Ubisoft patch 16% DAB Radio 64% Sony PS4 announced 43% MacBooks revamped 31% Google buy Motorola 24% Facebook Graph Search 15% Freeview HD 64% Kindle Fire UK 43% MS Surface preview 31% Amazon Cloud Player 24% Dishonored game 15% New series of Dr Who 63% Digital display screens 43% Asteroid mining 31% Cloud Atlas movie 23% Led Zeppelin DVD 15% 3D TV sets 63% McAlpine sues 42% Kinect for PCs launch 31% New Super Mario game 23% Sleeping Dogs game 15% Brits 2013 62% iPlayer downloads 42% HP TouchPad 31% Piracy Hotspots 23% Guild Wars 2 game 15% Government email spying 62% Amazon Kindle Fire 42% Nintendo unveil ‘Wii U’ 31% Microsoft Xbox Music 23% Sony touchless display 15% Les Misérables movie 60% BBC News site redesign 42% JJ Abrams directs Star Wars 30% HTC service questioned 23% Yahoo! put up for sale 15% Entwistle resigns 61% One Direction #1 One Way 41% Nexus 10 tablet 30% Far Cry 3 game 22% UK HuffPo launched 15% iPhone 5 released 60% Expendables ll movie 41% Nexus 7 tablet 30% Google search ranking 22% Qriocity 15% please see the Dark Knight Rises movie 60% Samsung Galaxy Note 41% Windows 8 preview 30% BT buys ESPN channels 22% Nintendo Land game 14% Fifty Shades of Grey 60% Samsung Galaxy S3 41% Megaupload taken down 30% “ACTA” rejection 22% PS A-S B Royale game 14% Appendix for Game chain bust 60% Hunger Games movie 41% PM backs UK film wins 30% Flame virus 22% NBA 2K13 game 14% details of the Children in Need concert 60% Google+ 41% Batman: Arkham City game 30% Official Charts streams 22% Ouya console unveil 14% fieldwork date to Windows 8 launched 59% Smart TV 41% Apple-Samsung battle 30% Max Payne 3 game 22% Nokia Music+ 13% understand full Bourne Legacy movie 59% Facebook email 40% “Quick Tap” 30% HP to focus on software 22% YouView 13% context Samsung fined 58% CoD: Black Ops 2 game 40% Nokia E7 smartphone 30% Portal 2 game 22% HP Music 13% this edition’s Internet ‘trolls’ identified 58% Stone Roses tour 40% Samsung Gal Note 8 unveil 29% PS Vita unveiled 22% Virgin Gaming 13% items are Twitter super-injunctions 58% Kindle eBook 40% Halo 4 game 29% Fable III game 22% Twitter launches Vine 12% highlighted green IE9 launched 58% Wreck-It Ralph movie 39% Live Messenger closes 29% “.xxx” sex domain 22% Leveson Report 57% Robbie Williams #1 39% MS Outlook relaunch 29% UK Radioplayer 22% Amazon Kindle Touch 57% PS Vita 39% Wii U console revealed 29% Google TV 22% The Sun on Sunday 57% Android-based tablets 39% O2 mobile wallet 29% Steam (gaming service) 22% awareness The Inbetweeners Movie 57% The Times paywall 39% Facebook app store 29% Girls Aloud Ten album 21% Big Brother re-launched 57% Google Chrome OS 39% Need for Speed 28% Microsoft SmartGlass 21% Murdoch’s BSkyB bid 57% Nintendo Wii U launch 38% Surface launch 28% Digital Economy Act delay 21% buzz Lincoln movie 56% Avengers Assemble movie 38% PS3 Slimmed 28% 60s/70s Absolute Radio 21% 4G UK 56% Sky 3D Channel 38% Kinect: Star Wars game 28% ‘The Daily’ on iPad 21% Amazing Spider-Man 56% The Hobbit preview 37% Windows 8 unveiled 28% Apple TV 21% all time list Sites go offline for SOPA 56% Madonna booed 37% Sonic the H-hog 20 years 28% Samsung Galaxy 21% 12 metric 2 of 3 discussion buzz discussion buzz among those at least somewhat familiar with each have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this

Sony announce PlayStation 4 (874) 22% 39% 28% 11% 17% 38% 31% 15% Crysis 3 game (366) Sony’s PS4 announcement Wreck-It Ralph movie (786) 16% 43% 29% 11% tops our Discussion Buzz list this month, with over 3 in 5 New Tomb Raider game (673) 13% 35% 34% 18% of those aware of it saying Cloud Atlas movie (515) 13% 43% 30% 14% they have or will talk about it Samsung Galaxy Note 8.0 tablet (616) 12% 39% 36% 13% Even though it has weaker awareness levels in the public as a HTC One smartphone (443) 12% 40% 37% 11% whole, of those aware there is a great deal of discussion for Crytek Google Chromebook Pixel (421) 12% 36% 38% 14% and EA’s Crysis 3 game. 2013 Brits (1,285) 9% 41% 33% 17% Worldwide phenomenon One Direction create strong awareness Sky buys O2 business (448) 9% 34% 39% 18% for their Comic Relief mash-up, but only a minority say they’re talking 9% 41% 29% 21% BT buys ESPN TV (504) about it. 2013 Oscars (1,408) 9% 42% 33% 16% See overleaf for discussion levels amongst the whole GB population. One Direction hit number 1 (819) 6% 32% 36% 26% bases shown in parentheses

© Harris Interactive Interactive Harris © 1414 discussion buzz among all respondents, including unfamiliar have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this unfamiliar (not asked about discussion level)

2013 Oscars 6% 27% 22% 11% 35% 6% 25% 20% 10% 38% When including those who are 2013 Brits unfamiliar with these topics and Sony announce PlayStation 4 9% 17% 12% 5% 57% looking at the population as a whole, we see the Brits and the Wreck-It Ralph movie 6% 17% 11% 4% 61% Oscars generating the highest One Direction hit number 1 2% 13% 15% 11% 59% levels of discussion, driven by their high awareness New Tomb Raider game 4% 11% 11% 6% 69% The PS4 announcement got a quarter of Samsung Galaxy Note 8.0 tablet 4% 11% 10% 4% 71% the public talking. Its Discussion Buzz rating is significantly higher than the Wii Cloud Atlas movie 3% 10% 7% 3% 77% U launch, and we’d expect it to go higher still as it gets closer to actual launch BT buys ESPN TV 2% 9% 6% 5% 78% later this year. HTC One smartphone 2% 8% 7%2% 80% Google’s new high-end Chromebook hasn’t really registered for Discussion Crysis 3 game 3%7% 5%3% 83% Buzz, but it is for a niche audience with its MacBook Air like style and pricing. It Google Chromebook Pixel 2%7% 7% 3% 81% does, however, generate a decent level of Excitement Buzz among those who Sky buys O2 business 2%7% 8% 4% 80% base: all GB 16-64 (2,028) are aware of it (see later).

© Harris Interactive Interactive Harris © 15 © Harris Interactive Galaxy N 8.0 Crysis 3 Cloud Atlas C/book Pixel BT buys ESPN 2013 Oscars 2013 Brits base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal great deal

2,028 Total 35% 11% 22% 27% 77% 10% 81% 78% 38% 10% 20% 25% 71% 10% 11% 83% 6% 3% 7% 3% 3% 7% 7% 2% 5% 6% 9% 2% 6% 4% 4% 3% 5% 7% 3%

Male 36% 11% 21% 27% 74% 11% 76% 10% 69% 10% 13% 43% 10% 20% 23% 67% 13% 12% 981 74% 10% 5% 3% 8% 3% 5% 3% 4% 9% 3% 4% 3% 5% 4% 8% 5%

1,047 Fem 34% 10% 22% 27% 80% 87% 86% 33% 11% 21% 28% 76% 10% 91% 7% 3% 5% 9% 3% 2% 5% 5% 1% 4% 3% 5% 1% 7% 4% 8% 2% 1% 3% 4% 1%

16 37% 11% 15% 26% 11% 14% 13% 77% 11% 75% 10% 63% 34% 16% 27% 15% 56% 12% 18% 268 62% 11% 16% 3% 8% 4% 6% 4% 3% 7% 1% 9% 6% 9% 5% 5% - 24

25 32% 22% 31% 11% 74% 12% 64% 10% 16% 73% 26% 24% 32% 66% 12% 13% 428 74% 7% 8% 3% 9% 4% 3% 7% 4% 5% 4% 9% 8% 3% 6% 3% 8% 9% 6% - 34

35 32% 28% 28% 75% 11% 83% 77% 26% 38% 25% 73% 10% 12% 492 83% 9% 4% 3% 8% 4% 2% 6% 8% 2% 7% 5% 9% 2% 4% 7% 2% 3% 3% 5% 7% 2% - 44

45 37% 20% 31% 84% 89% 81% 27% 40% 12% 19% 78% 439 91% 9% 4% 3% 5% 7% 1% 2% 5% 2% 1% 5% 6% 8% 1% 3% 4% 9% 9% 1% 2% 4% 3% 1% - 54

55 40% 17% 21% 18% 88% 93% 81% 15% 54% 15% 15% 79% 10% 401 97% 3% 2% 3% 6% 1% 1% 4% 2% 1% 4% 6% 7% 2% 2% 5% 5% 1% 0% 1% 1% 1% - 64

(alphabetical order) demographic breakdown discussion buzz Wreck-It Ralph Tomb Raider Sony PS4 Sky/O2 One Direction HTC One base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal

2,028 Total 61% 11% 17% 80% 69% 11% 11% 57% 12% 17% 80% 59% 11% 15% 13% 4% 6% 8% 2% 2% 7% 6% 4% 5% 9% 4% 8% 7% 2% 2%

Male 57% 13% 18% 11% 73% 10% 62% 13% 13% 47% 13% 20% 14% 76% 67% 10% 11% 11% 981 5% 7% 3% 3% 7% 5% 6% 5% 9% 9% 2% 1%

1,047 64% 10% 16% 87% Fem 76% 68% 11% 14% 85% 52% 11% 19% 15% 4% 6% 2% 5% 5% 1% 4% 8% 8% 3% 3% 5% 3% 7% 5% 1% 3%

16 41% 14% 25% 13% 70% 17% 54% 12% 23% 33% 12% 25% 24% 71% 10% 11% 51% 10% 13% 19% 268 7% 3% 7% 2% 5% 7% 5% 6% 1% 6% -

25 48% 13% 27% 73% 11% 57% 14% 15% 45% 14% 21% 16% 77% 11% 51% 12% 13% 22% 428 4% 9% 4% 9% 4% 6% 7% 4% 1% 8% 3% 2% - 34

35 53% 14% 22% 78% 10% 67% 11% 11% 53% 11% 22% 84% 59% 11% 16% 12% 492 4% 7% 2% 7% 3% 6% 5% 7% 8% 4% 6% 4% 2% 2% - 44

45 72% 13% 84% 76% 11% 70% 14% 11% 82% 61% 10% 17% 10% 439 5% 7% 3% 2% 6% 5% 2% 6% 6% 0% 3% 1% 5% 9% 4% 1% 2% - 54

55 86% 92% 88% 80% 10% 83% 73% 11% 12% 401 3% 4% 5% 2% 1% 5% 2% 1% 4% 5% 2% 1% 3% 5% 1% 3% 7% 4% 2% 3% 1% - 64

London 2012 opening 75% Star Wars/Disney deal 30% Chris Moyles leaves 18% YouView launch 13% HP to focus on software 10% Google Buzz 5% Jimmy Savile scandal 72% DAB Radio 30% Google+ 18% Nokia Lumia launched 13% HTC/Apple dispute 10% Nvidia game device unveil 5% Phone hacking 66% Samsung fined 29% “Quick Tap” 18% Kinect: Star Wars game 13% Google One Pass 10% Twitter launches Vine 4% EURO 2012 61% Call of Duty: MW3 game 29% Samsung Galaxy Tab 18% Mass Effect 3 game 13% Qriocity 10% Snapchat mobile app 4% Skyfall movie 60% Entwistle resigns 28% Google Chromebooks 18% Kinect for PCs launch 13% Google TV 10% Yahoo! put up for sale 4% HMV administration 58% iPad Mini 28% Sony Ericsson Xperia Play 18% PM backs UK film wins 13% Chromebook Pixel unveil 9% UK HuffPo launched 4% Murray loses Wimbledon 57% iPhone secretly tracking 28% Nokia/MS partnership 18% Resident Evil 6 trailer 13% Girls Aloud Ten album 9% Virgin Gaming 4% Final Harry Potter 55% Murdoch not a fit person 27% Resident Evil: Retribution 17% Apple-Samsung battle 13% Flame virus 9% Mflow 4% Stars at Jubilee concert 54% Sites go offline for SOPA 27% Nexus 7 tablet 17% Windows 8 unveiled 13% Project Glass 9% Painkiller: H&D game 4% Olympic torch relay 54% IE9 launched 27% Stone Roses tour 17% HP TouchPad 13% Max Payne 3 game 9% Steve Jobs dies 52% Murdoch’s BSkyB bid 27% MS Surface preview 17% Skype on Facebook 13% Roaming costs capped 9% The Voice 51% Sony PS4 announced 26% Google new privacy policy 17% Motorola Xoom 13% BBC TV download service 9% Britain’s Got Talent 50% Twilight: Part 2 movie 26% Battlefield 3 game 17% Homefront game 13% EMI sold to Universal 9% Michael Jackson’s doctor 48% Ice Age 4 movie 26% Apple iCloud 17% UK Radioplayer 13% 60s/70s Absolute Radio 9% London 2012 tickets 47% Internet ‘trolls’ identified 26% LA Noire game 17% Warner films on Facebook 13% Google buy Motorola 9% Blockbuster administration 47% Hunger Games movie 26% Portal 2 game 17% Sony Move 13% Sonic the H-hog 20 years 9% BlackBerry outage 46% The Sun on Sunday 26% Google Cloud music 17% Bing 13% "Newport" Jay-Z spoof 9% The Hobbit movie 46% Big Brother re-launched 26% Nokia E7 smartphone 17% ‘Viva Forever' musical 13% Steam (gaming service) 9% Felix Baumgartner skydive 45% Microsoft buy Skype 26% Google Chrome OS 17% Far Cry 3 game 12% Sky buys O2 business 8% Brits 2012 44% Louis Smith wins SCD 26% BlackBerry 10 revealed 16% Live Messenger closure 12% Sony unveils Xperia Z 8% Jimmy Carr tax 43% Kindle eBook 25% HTC One X launched 16% BBC iPlayer Radio 12% Xbox Music 8% PS3 accounts hacked 43% The Hobbit preview 24% Windows 8 preview 16% PS3 Slimmed 12% Madden NFL 13 game 8% 3D TV sets 42% Avengers Assemble movie 24% Megaupload taken down 16% HTC Windows 12% Official Charts streams 8% Fifty Shades of Grey 41% Netflix in UK 24% Samsung #1 smartphone 16% Google search ranking 12% Nokia 808 revealed 8% Government email spying 41% Children in Need concert 24% Apple Siri software 16% HTC beat Apple 12% Virgin Media Tube wi-fi 8% Prince Harry naked 39% Spotify 24% Crysis 2 game 16% O2 mobile wallet 12% Rage game 8% Dark Knight Rises movie 39% Windows 7 Mobile 24% The Times paywall 16% Google Play 12% HTC service questioned 8% Oscars 2012 39% Android-based tablets 24% Tomb Raider game 15% Google Music in USA 12% Deus Ex: HR game 8% iPad 2 39% Xbox Kinect 24% One Direction #1 One Way 15% Sony recall 1.6m TVs 12% YouView 8% iPhone 5 38% iPhone4 reception issue 24% Samsung Gal Note 8 unveil 15% Gears of War 3 game 12% Samsung Galaxy 8% Freeview HD 38% iPhone 4 24% JJ Abrams directs Star Wars 15% “.xxx” sex domain 12% Digital sales over £1b 8% Goal-line technology 37% Wreck-It Ralph movie 23% Muse Olympic song 15% ‘The Daily’ on iPad 12% DmC video game 7% Murdoch questions 37% Kindle Fire UK 23% Nintendo ‘3DS XL’ 15% HTC One unveiled 11% NI wins football rights 7% Wiggins wins BBC Sport 37% The Sweeney movie 23% MacBooks revamped 15% BT buys ESPN channels 11% PS A-S B Royale 7% New series of Dr Who 36% Rock of Ages movie 23% Google Drive 15% Stones GRRR! album 11% Dishonored game 7% Baftas 2012 36% Firefox 4 launched 23% Asteroid mining 15% Football Manager ’13 11% Ubisoft patch 7% The Inbetweeners Movie 36% Smart TV 23% PS Vita unveiled 15% Nexus 4 11% Ouya console unveiled 7% Amazing Spider-Man 35% CoD: Black Ops 2 game 22% Amazon Cloud Player 15% Lumia 920 11% Sony touchless display 7% please see the Men In Black 3 movie 35% iPlayer downloads 22% BBC News site redesign 15% Piracy Hotspots 11% Myspace sold for £35M 7% Appendix for Facebook new design 35% Expendables ll movie 22% 3D Blu-ray players 15% Microsoft SmartGlass 11% Net neutrality 7% details of the Prometheus movie 34% Samsung Galaxy Note 22% Django Unchained movie 15% Facebook app store 11% Nokia Music+ 6% fieldwork date to The New iPad 34% Steve Jobs resigns 22% Halo 4 game 14% Digital Economy Act delay 11% Nintendo Land game 6% understand full Facebook “Timeline” 34% Sky 3D Channel 22% Robbie Williams #1 14% BT told block pirate sites 11% HP Music 6% context iPad 34% Call of Duty: Black Ops 22% Surface launch 14% 3D Wimbledon on BBC 11% Led Zeppelin DVD 6% this edition’s Les Misérables movie 34% Zero Dark Thirty movie 20% Resident Evil 6 game 14% HTC Flyer tablet 11% NBA 2K13 game 6% items are Oscars 2013 33% FIFA 13 game 20% “ACTA” rejection 14% Apple TV 11% Tweet Store 6% highlighted green Life of Pi movie 33% Facebook plan to float 20% Google TV UK 14% Fallout: New Vegas game 11% BlackBerry music service 6% Lincoln movie 32% PS Vita 20% London 2012 game 14% Digital display screens 11% FA Cup on Facebook 6% Leveson Report 32% Amazon Kindle Fire 20% Wii U console revealed 14% Crysis 3 game 10% World of Warcraft free 6% Facebook shares 32% Star Wars films on BD 20% Facebook buy Instagram 14% New Super Mario game 10% Dell Streak 6% Titanic 3D movie 32% Hillsborough song 20% Batman: Arkham City game 14% Ultra HD/4K TV sets 10% FB Graph Search 5% Twitter super-injunctions 32% Jack Reacher movie 20% Fable III game 14% Optimus 4X HD 10% Sightseers 5% Charlie Sheen in news 32% McAlpine sues 19% Blinkbox launched 14% Darksiders ll game 10% X Factor win 32% Assassin’s Creed III game 19% Vevo launched 14% Sleeping Dogs game 10% Brits 2013 31% UK’s first 4G network 19% Halo: Reach game 14% Guild Wars 2 game 10% 4G Live 31% Samsung Galaxy S3 19% Cloud Atlas movie 13% Apple Mountain Lion 10% discussion Bourne Legacy movie 31% Warner Bros. Studio Tour 19% Facebook email 13% Madonna booed 10% Game chain bust 31% FIFA 12 video game 19% Rise of the Guardians 13% Microsoft buy Yammer 10% Amazon Kindle Touch 31% Nintendo unveil ‘Wii U’ 19% Hitman: Absolution game 13% Microsoft Xbox Music 10% buzz iPhone 4S 31% BlackBerry PlayBook 19% Need for Speed game 13% Diablo 3 game 10% Nintendo 3DS 31% BT Vision 19% Nexus 10 13% MDNA album 10% Golden Globes 2012 31% Nintendo Wii U launch 18% MS Outlook relaunch 13% SKY News Twitter use 10% all time list Windows 8 launched 30% Windows 8 pre-launch 18% PEGI Ratings 13% YouTube movie rentals 10% 17 metric 3 of 3 excitement buzz excitement buzz among those at least somewhat familiar with each very excited somewhat excited not at all excited couldn't care less

Sony announce PlayStation 4 (874) 20% 31% 32% 17% 15% 38% 37% 10% Crysis 3 game (366) Of those familiar, the Wreck-It Ralph movie (786) 13% 38% 34% 15% announcement of the next PlayStation console generates Google Chromebook Pixel (421) 13% 30% 39% 18% the highest excitement level New Tomb Raider game (673) 12% 31% 36% 21% this month 11% 41% 31% 17% Crysis 3 also has high excitement HTC One smartphone (443) levels of those aware, as does Cloud Atlas movie (515) 11% 38% 39% 12% Wreck-it Ralph movie. 10% 37% 39% 14% See overleaf for the full public view Samsung Galaxy Note 8.0 tablet (616) of excitement buzz. 7% 29% 39% 26% BT buys ESPN TV (504) 2013 Oscars (1,408) 6% 29% 40% 26% Sky buys O2 business (448) 5% 24% 46% 25% 2013 Brits (1,285) 5% 27% 40% 28% One Direction hit number 1 (819) 4% 17% 43% 36% base shown in parentheses

© Harris Interactive Interactive Harris © 19 excitement buzz among all respondents, including unfamiliar very excited somewhat excited not at all excited couldn't care less unfamiliar (not asked about excitement level)

2013 Oscars 4% 19% 26% 17% 35% Sony announce PlayStation 4 9% 13% 14% 7% 57% When looking at the population Wreck-It Ralph movie 5% 15% 13% 6% 61% as a whole, the 2013 Oscars claims the top spot for 2013 Brits 3% 17% 24% 17% 38% excitement, driven by its high Samsung Galaxy Note 8.0 tablet 3% 11% 11% 4% 71% awareness 4% 10% 11% 7% 69% The PlayStation 4 ranks second this New Tomb Raider game month. It achieves a significantly Cloud Atlas movie 3% 9% 9% 3% 77% higher Excitement Buzz level than the Wii U launch. It’s Excitement Buzz HTC One smartphone 2% 8% 6%3% 80% level is roughly on par with the original iPad launch in our all-time list Crysis 3 game 3%7% 6%2% 83% (and bear in mind this was just an announcement – we’ll measure again One Direction hit number 1 2%7% 17% 14% 59% when the new console is launched later this year). Google Chromebook Pixel 2%6% 7% 3% 81% Further down the list, there are BT buys ESPN TV 2%6% 9% 6% 78% moderate levels of excitement for the Samsung Galaxy 8.0 tablet and the Sky buys O2 business 1%5% 9% 5% 80% HTC’s new flagship smartphone. base: all GB 16-64 (2,028)

© Harris Interactive Interactive Harris © 20 © Harris Interactive Galaxy N 8.0 Crysis 3 Cloud Atlas C/book Pixel BT buys ESPN 2013 Oscars 2013 Brits base Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited excited

2,028 Total 81% 77% 35% 17% 26% 19% 38% 17% 24% 17% 71% 11% 11% 83% 78% 3% 7% 6% 2% 4% 3% 3% 9% 9% 3% 4% 3% 2% 6% 7% 3% 6% 9% 6% 2%

Male 76% 10% 69% 11% 10% 74% 11% 36% 17% 26% 17% 43% 18% 22% 15% 67% 13% 12% 981 74% 10% 4% 7% 3% 7% 2% 3% 9% 2% 3% 2% 4% 4% 2% 9% 4%

1,047 Fem 87% 86% 80% 34% 16% 25% 20% 33% 17% 27% 18% 76% 91% 3% 5% 4% 2% 4% 6% 3% 1% 2% 6% 8% 3% 4% 4% 4% 9% 9% 2% 1% 4% 3% 1%

16 13% 10% 77% 63% 37% 13% 19% 23% 34% 12% 20% 25% 10% 75% 10% 56% 12% 20% 268 62% 11% 16% 7% 6% 7% 7% 8% 1% 8% 4% 8% 2% 7% 5% 5% 6% - 24

25 10% 74% 10% 73% 64% 11% 15% 32% 16% 24% 22% 26% 19% 25% 25% 66% 10% 16% 428 74% 10% 10% 4% 9% 4% 3% 9% 4% 6% 4% 7% 4% 4% 4% 1% 5% - 34

35 83% 77% 15% 75% 12% 10% 32% 19% 32% 16% 38% 18% 29% 73% 14% 492 83% 4% 7% 5% 2% 8% 8% 6% 1% 1% 2% 2% 3% 2% 8% 3% 2% 7% 7% 2% - 44

45 89% 81% 10% 13% 84% 37% 15% 25% 21% 40% 20% 25% 78% 10% 439 91% 2% 5% 3% 0% 4% 5% 0% 2% 1% 8% 4% 2% 2% 4% 8% 0% 1% 5% 2% 0% - 54

55 93% 81% 10% 88% 40% 19% 26% 13% 54% 16% 22% 79% 10% 401 97% 0% 4% 2% 1% 5% 3% 1% 8% 1% 1% 5% 4% 2% 2% 5% 4% 1% 0% 1% 0% 1% - 64

(alphabetical order) demographic breakdown excitement buzz Wreck-It Ralph Tomb Raider Sony PS4 Sky/O2 One Direction HTC One base Unfamiliar Couldn’t care less Not at Somewhat Very excited Somewhat Very excited Unfamiliar Couldn’t care less Not at Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited

2,028 Total 61% 13% 15% 80% 69% 11% 10% 57% 14% 13% 80% 59% 14% 17% 6% 5% 8% 2% 3% 6% 7% 4% 7% 9% 5% 9% 5% 1% 7% 2%

Male 57% 14% 16% 981 13% 73% 62% 13% 13% 47% 14% 18% 13% 76% 11% 67% 13% 14% 7% 6% 3% 4% 8% 7% 5% 8% 6% 6% 1% 4% 1%

1,047 Fem 64% 13% 13% 87% 76% 10% 68% 13% 85% 52% 16% 20% 10% 5% 4% 3% 5% 4% 2% 6% 6% 2% 7% 8% 5% 4% 7% 4% 1% 2%

16 41% 17% 21% 13% 268 70% 14% 54% 11% 14% 16% 33% 10% 15% 23% 19% 71% 13% 51% 14% 18% 12% 8% 6% 6% 4% 6% 6% 9% 1% 4% - 24

25 48% 13% 25% 428 73% 11% 57% 13% 17% 45% 14% 19% 17% 77% 10% 51% 16% 20% 11% 5% 9% 5% 8% 3% 4% 9% 5% 3% 7% 3% 2% - 34

35 53% 18% 17% 492 78% 67% 13% 53% 15% 16% 84% 59% 16% 17% 8% 5% 4% 7% 9% 2% 8% 9% 3% 9% 8% 5% 7% 3% 1% 6% 2% - 44

45 72% 13% 439 84% 76% 10% 70% 14% 82% 10% 61% 15% 18% 5% 8% 1% 3% 6% 6% 1% 7% 6% 1% 7% 7% 2% 7% 1% 0% 6% 0% - 54

55 86% 401 92% 88% 80% 10% 83% 10% 73% 10% 14% 3% 7% 4% 1% 0% 4% 2% 1% 4% 5% 2% 1% 5% 4% 1% 4% 3% 1% 2% 1% - 64

London 2012 opening 65% CoD: Black Ops game 20% MacBooks revamped 14% Warner films on FB 11% Girls Aloud Ten album 7% HTC/Apple dispute n/a Skyfall movie 48% iPhone 4 20% Kinect: Star Wars game 14% ‘The Daily’ on iPad 11% Nintendo Land game 7% Phone hacking n/a EURO 2012 47% Twilight: Part 2 movie 19% Resident Evil 6 trailer 14% Apple TV 11% PS A-S B Royale game 7% Twitter super-injunctions n/a Final Harry Potter 41% iPad Mini 19% Kinect for PCs launch 14% Fallout: New Vegas game 11% Dishonored game 7% iPhone secretly tracking n/a The Hobbit movie 41% iPlayer downloads 19% Facebook new design 14% Digital display screens 11% Led Zeppelin DVD 7% PS3 accounts hacked n/a Olympic torch relay 39% The Sweeney movie 19% Big Brother re-launched 14% New Super Mario game 10% Piracy Hotspots 7% Murdoch’s BSkyB bid n/a Stars at Jubilee concert 37% Kindle Fire UK 19% Fable III game 14% Stones GRRR! album 10% BT told block pirate sites 7% Net neutrality n/a New series of Dr Who 36% Samsung Galaxy Note 19% PS Vita unveiled 14% Lumia 920 10% Deus Ex: HR game 7% iPhone4 reception issue n/a Dark Knight Rises movie 36% UK’s first 4G network 19% “Quick Tap” 14% HTC Windows 10% HP to focus on software 7% The Times paywall n/a The Voice UK launched 36% Rock of Ages movie 19% Vevo launched 14% PS3 Slimmed 10% Bing 7% Men In Black 3 movie 35% Titanic 3D movie 19% Amazon Cloud Player 14% Google piracy search rank 10% Sky buys O2 business 6% Goal-line technology 33% PS Vita 19% Django Unchained movie 14% Darksiders ll game 10% HP Music 6% Murray loses Wimbledon 33% Murdoch questions 19% Samsung Gal Note 8 unveil 13% Guild Wars 2 game 10% Xbox Music 6% Felix Baumgartner skydive 32% Amazon Kindle Fire 19% Tomb Raider game 13% Microsoft buy Yammer 10% BlackBerry music service 6% Britain’s Got Talent 32% Microsoft buy Skype 19% Rise of the Guardians 13% Microsoft Xbox Music 10% FA Cup on Facebook 6% Amazing Spider-Man 30% Kindle eBook 19% Need for Speed game 13% Digital Economy Act delay 10% Google buy Motorola 6% Brits 2012 30% Louis Smith wins SCD 19% Surface launch 13% Facebook app store 10% Dell Streak 6% Freeview HD 30% Internet ‘trolls’ identified 18% BBC iPlayer Radio 13% Project Glass unveiled 10% Nvidia game device unveil 6% Bourne Legacy movie 29% CoD: Black Ops 2 game 18% HTC beat Apple 13% Roaming costs capped 10% Facebook Graph search 5% Prometheus movie 29% Jimmy Carr tax 18% London 2012 game 13% Nokia 808 revealed 10% Sightseers movie 5% Oscars 2012 29% Nexus 7 tablet 18% YouView launch 13% BBC TV download service 10% NBA 2K13 game 5% The Inbetweeners Movie 29% Samsung Galaxy S3 18% Google Drive 13% 60s/70s Absolute Radio 10% Tweet Store 5% 3D TV sets 29% Murdoch not a fit person 18% Game chain bust 13% Google Music in USA 10% UK HuffPo launched 5% iPad 2 29% Google Chromebooks 18% The Sun on Sunday 13% YouTube movie rentals 10% Google Buzz 5% Wiggins wins BBC Sport 29% James Arthur X Factor win 18% Facebook plan to float 13% Gears of War 3 game 10% Virgin Gaming 5% Baftas 2012 28% Warner Bros. Studio Tour 17% Megaupload taken down 13% Sony Move 10% Digital sales over £1b 5% Les Misérables movie 28% Windows 8 preview 17% Batman: Arkham City game 13% Google TV 10% Nokia Music + 4% Life of Pi movie 26% Star Wars films on BD 17% Apple Siri software 13% BBC News site redesign 10% World of Warcraft free 4% iPhone 5 25% Google Cloud music 17% Windows 8 unveiled 13% One Direction #1 One Way 9% Myspace sold for £35M 4% Ice Age 4 movie 25% Nokia E7 smartphone 17% Google+ 13% Crysis 3 game 9% Painkiller: H&D game 4% The New iPad 25% Sony Ericsson Xperia Play 17% Crysis 2 game 13% Entwistle resigns 9% Twitter launches Vine 3% Lincoln movie 24% 3D Blu-ray players 17% Halo: Reach game 13% Football Manager ‘13 9% Snapchat mobile app 3% Avengers Assemble movie 24% Hillsborough song 17% BT Vision 13% Ultra HD/4K TV sets 9% Mflow 3% DAB Radio 24% Jack Reacher movie 17% BlackBerry 10 revealed 12% Madden NFL 13 game 9% HMV administration n/a iPad 24% JJ Abrams directs Star Wars 16% Halo 4 game 12% Diablo 3 game 9% Blockbuster administration n/a The Hobbit preview 23% Leveson Report 16% Hitman: Absolution game 12% Flame virus 9% McAlpine sues n/a Amazon Kindle Touch 23% FIFA 13 game 16% Resident Evil 6 game 12% Official Charts streams 9% Jimmy Savile scandal n/a Firefox 4 launched 23% Windows 8 pre-launch 16% Optimus 4X HD 12% MDNA album 9% Ubisoft security patch n/a please see the Oscars 2013 22% Stone Roses tour 16% Prince Harry naked 12% Facebook buy Instagram 9% PEGI Ratings n/a Appendix for Sony PS4 announced 22% MS Surface preview 16% MS Outlook relaunch 12% Virgin Media Tube wi-fi 9% Government email spying n/a details of the Star Wars/Disney deal 22% Asteroid mining 16% Microsoft SmartGlass 12% Google Play 9% Google new privacy policy n/a fieldwork date to Netflix in UK 22% Facebook “Timeline” 16% Nokia Lumia launched 12% Rage game 9% SKY News Twitter use n/a understand full Sites go offline for SOPA 22% Nintendo unveil ‘Wii U’ 16% Facebook shares 12% 3D Wimbledon on BBC 9% EMI sold to Universal n/a context Children in Need concert 22% BlackBerry PlayBook 16% O2 mobile wallet 12% Skype on Facebook 9% Michael Jackson’s doctor n/a this edition’s London 2012 tickets 22% Samsung Galaxy Tab 16% Mass Effect 3 game 12% Sonic the H-hog 20 years 9% Samsung #1 smartphone n/a items are Nintendo 3DS 22% LA Noire game 16% PM backs UK film wins 12% “.xxx” sex domain 9% BlackBerry outage n/a highlighted green IE9 launched 22% Portal 2 game 16% FIFA 12 game 12% Qriocity 9% HTC service questioned n/a Smart TV 22% Zero Dark Thirty movie 15% HP TouchPad 12% Google One Pass 9% Sony recall 1.6m TVs n/a Golden Globes 2012 22% Nintendo Wii U launch 15% Motorola Xoom 12% Steam (gaming service) 9% Steve Jobs dies n/a Xbox Kinect 22% Assassin’s Creed III game 15% UK Radioplayer 12% Samsung Galaxy 9% Apple-Samsung battle n/a Windows 8 launched 21% Res Evil: Retribution game 15% Charlie Sheen in news 12% Chromebook Pixel unveil 8% Steve Jobs resigns n/a 4G UK 21% Samsung fined 15% Homefront game 12% BT buys ESPN channels 8% Yahoo! put up for sale n/a Expendables ll movie 21% “ACTA” rejection 15% Google Chrome OS 12% Sony unveils Xperia Z 8% Call of Duty: MW3 game 21% Google TV UK 15% Far Cry 3 game 11% Facebook email 8% iPhone 4S 21% Muse Olympic song 15% Nexus 4 11% Live Messenger closure 8% excitement Android-based tablets 21% Wii U console revealed 15% HTC One unveiled 11% Madonna booed 8% Brits 2013 20% HTC One launched 15% Cloud Atlas movie 11% Ouya console unveiled 8% Wreck-It Ralph movie 20% Battlefield 3 video game 15% Nexus 10 11% Sony touchless display 8% Fifty Shades of Grey 20% Apple iCloud 15% Sleeping Dogs game 11% YouView 8% buzz Hunger Games movie 20% Blinkbox launched 15% Apple Mountain Lion 11% "Newport" Jay-Z spoof 8% Spotify 20% Nokia/MS partnership 15% Chris Moyles leaves 11% ‘Viva Forever' musical 8% all time list Windows 7 Mobile 20% Robbie Williams #1 14% Max Payne 3 game 11% DmC game 7% Sky 3D Channel 20% Nintendo ‘3DS XL’ 14% HTC Flyer tablet 11% NI wins football rights 7% 22 appendix Any figure shown in these Buzz reports should really be considered in relation to when a news story occurred and when the fieldwork was conducted. Both these dates are presented in the appendix that follows. Charlie Sheen in news 3/11 4/11 Google Chrome OS NYR 7/10 Kindle eBook 10/09 11/10 Children in Need concert 11/11 11/11 Google Chromebooks 5/11 5/11 Kindle Fire UK 9/12 10/12 appendix Chris Moyles leaves 7/12 8/12 Google Chromebook Pixel 2/13 3/13 Kinect for PCs launch 2/12 2/12 Cloud Atlas 2/13 3/13 Google Cloud music 5/11 5/11 Kinect: Star Wars game 4/12 4/12 Title News Field Crysis 3 game 2/13 3/13 Google Drive 4/12 5/12 LA Noire game 6/11 6/11 Digital sales over £1bn 1/13 1/13 Crysis 2 game 3/11 4/11 Google Music in USA 11/11 11/11 Led Zeppelin DVD NYR 11/12 3D Blu-ray players 2010 8/10 DAB Radio 1999 8/10 Google new privacy policy 3/12 3/12 Les Misérables movie 1/13 1/13 3D TV sets 1/10 5/11 Dark Knight Rises movie 7/12 8/12 Google One Pass 2/11 4/11 Leveson Report 11/12 12/12 3D Wimbledon on BBC 7/11 7/11 Darksiders ll game 8/12 9/12 Google Play 3/12 3/12 Life of Pi movie 12/12 1/13 4G Live 10/12 11/12 Dell Streak 6/10 7/10 Google search ranking 8/12 9/12 Lincoln movie 1/13 2/13 60s/70s Absolute Radio 10/11 11/11 Deus Ex: HR game 8/11 9/11 Google TV 10/10 11/10 Live Messenger closure 11/12 12/12 ACTA rejection 7/12 7/12 Devil May Cry game 1/13 2/13 Google TV UK 6/12 7/12 London 2012 opening 7/12 8/12 Amazing Spider-Man 7/12 7/12 Diablo 3 game 6/12 6/12 Google+ 6/11 7/11 London 2012 tickets 6/11 7/11 Amazon Cloud Player 3/11 4/11 Digital display screens 2009 8/10 Government email spying 4/12 4/12 London 2012 game 6/12 7/12 Amazon Kindle Fire NYR 10/11 Digital Economy Act delay 4/12 5/12 Guild Wars 2 game 8/12 9/12 Louis Smith wins SCD 12/12 1/13 Amazon Kindle Touch 3/12 4/12 Dishonored game 10/12 11/12 Halo 4 game 11/12 12/12 Lumia 920 9/12 10/12 Android-based tablets 6/10 2/11 Django Unchained movie 1/13 1/13 Halo: Reach game 9/10 11/10 MacBooks revamped NYR 6/12 Apple iCloud 10/11 10/11 EMI sold to Universal 11/11 11/11 Hillsborough song 12/12 1/13 Madden NFL 13 game 8/12 9/12 Apple Mountain Lion 7/12 8/12 Entwistle resigns 11/12 12/12 Hitman: Absolution game 11/12 12/12 Madonna booed 7/12 8/12 Apple Siri software 10/11 10/11 EURO 2012 6/12 6/12 HMV administration 1/13 2/13 Mass Effect 3 game 3/12 3/12 Apple TV 9/10 11/10 Expendables ll movie 8/12 9/12 Homefront game 3/11 4/11 Max Payne 3 game NYR 4/12 Apple-Samsung battle 8/11 9/11 FA Cup on Facebook 8/11 9/11 HP Music 11/12 12/12 McApline sues 11/12 12/12 Assassin’s Creed III game 10/12 11/12 Fable III game 6/11 6/11 HP to focus on software 8/11 9/11 MDNA album 3/12 4/12 Asteroid mining 4/12 5/12 Facebook “Timeline” 1/12 2/12 HP TouchPad 7/11 7/11 Megaupload taken down 1/12 2/12 Avengers Assemble 4/12 4/12 Facebook app store 5/12 5/12 HTC beat Apple 6/12 7/12 Men In Black 3 movie 5/12 5/12 Baftas 2012 1947 2/12 Facebook buy Instagram 3/12 4/12 HTC Flyer tablet 6/11 6/11 Mflow 11/09 7/10 Batman: Arkham City game 10/11 11/11 Facebook email 11/12 12/12 HTC One launched 4/12 5/12 Michael Jackson’s doctor 10/11 11/11 Battlefield 3 game 10/11 11/11 Facebook Graph search 1/13 2/13 HTC One flagship phone 2/13 3/13 Microsoft buy Skype 5/11 5/11 BBC iPlayer Radio 10/12 11/12 Facebook new design 9/11 10/11 HTC service questioned 10/11 10/11 Microsoft buy Yammer 6/12 7/12 BBC News site redesign 7/10 8/10 Facebook plan to float 2/12 2/12 HTC Windows 9/12 10/12 Microsoft SmartGlass 6/12 6/12 BBC TV download service NYR 3/12 Facebook shares 5/12 5/12 HTC/Apple dispute 5/11 7/11 Microsoft Xbox Music 6/12 6/12 Big Brother re-launched 8/11 9/11 Fallout: New Vegas game 10/10 11/10 Hunger Games movie 3/12 4/12 Motorola Xoom 2/11 6/11 Bing 6/09 8/10 Far Cry 3 game 11/12 12/12 Ice Age 4 movie 7/12 8/12 MS Outlook re-launch 8/12 8/12 BlackBerry 10 revealed 1/13 2/13 Felix Baumgartner skydive 10/12 11/12 IE9 launched 3/11 5/11 MS Surface preview 6/12 6/12 BlackBerry music service 8/11 9/11 FIFA 12 game 9/11 10/11 Internet 'trolls' identified 6/12 6/12 Murdoch not a fit person 5/12 5/12 BlackBerry outage 10/11 10/11 FIFA 13 game 9/12 10/12 iPad 6/10 7/10 Murdoch questions 10/11 11/11 BlackBerry PlayBook 6/11 6/11 Fifty Shades of Grey 6/11 8/12 iPad 2 3/11 4/11 Murdoch’s BSkyB bid 6/10 2/11 Blinkbox launched 2008 5/11 Final Harry Potter 7/11 7/11 iPad Mini 11/12 11/12 Murray loses Wimbledon 7/12 7/12 Blockbuster administration 1/13 2/13 Firefox 4 launched 3/11 5/11 iPhone 4 6/10 7/10 Muse Olympic song 6/12 7/12 Bourne Legacy movie 8/12 9/12 Flame virus 6/12 6/12 iPhone 4S NYR 10/11 Myspace sold for £35M 6/11 7/11 Britain’s Got Talent 2/12 4/12 Football Manager ‘13 game 11/12 12/12 iPhone 5 9/12 10/12 NBA 2K13 game 10/12 10/12 Brits 2012 1977 2/12 Freeview HD 2012 7/10 iPhone secretly tracking 4/11 5/11 Need for Speed game 11/12 12/12 Brits 2013 2/13 3/13 Game chain bust 3/12 4/12 iPhone4 reception issue 6/10 8/10 Net neutrality n/a 11/10 BT told block pirate sites 7/11 9/11 Gears of War 3 game 9/11 9/11 iPlayer downloads 9/12 10/12 Netflix in UK 10/11 2/12 BT buys ESPN 2/13 3/13 Girls Aloud Ten album 11/12 12/12 Jack Reacher movie 12/12 1/13 New series of Dr Who 9/12 9/12 BT Vision 12/06 11/10 Goal-line technology 7/12 7/12 James Arthur wins X Factor 12/12 1/13 New Super Mario game 11/12 12/12 Call of Duty: Black Ops 11/10 11/10 Golden Globes 1944 2/11 Jimmy Carr tax 6/12 7/12 New Tomb Raider game 3/13 3/13 Call of Duty: Black Ops 2 11/12 12/12 Google buy Motorola 8/11 9/11 Jimmy Savile scandal 10/12 11/12 Newport Jay-Z spoof 8/10 8/10 Call of Duty: MW3 game 11/11 11/11 Google Buzz 2/10 8/10 JJ Abrams directs Star Wars 1/13 2/13 Nexus 4 10/12 12/12 24 Rise of the Guardians 11/12 12/12 Tweet Store 9/12 10/12 Roaming costs capped 3/12 3/12 Twitter launches Vine 1/13 2/13 appendix Robbie Williams #1 11/12 12/12 Twilight: Part 2 movie 11/12 12/12 Rock of Ages movie 6/12 6/12 Twitter super-injunctions 6/11 6/11 Samsung #1 smartphone 10/11 11/11 Ubisoft patch 7/12 8/12 Title News Field Samsung fined 8/12 9/12 UK HuffPo launched 7/11 7/11 Nexus 7 tablet 6/12 7/12 Samsung Galaxy 4/10 8/10 UK Radioplayer 3/11 4/11 Nexus 10 10/12 11/12 Samsung Galaxy Note 8/12 9/12 UK’s first 4G network 8/12 9/12 Nintendo ‘3DS XL’ 6/12 7/12 Samsung Galaxy S3 5/12 5/12 Ultra HD/4K TV sets 10/12 11/12 Nintendo 3DS 3/11 6/11 Samsung Galaxy Tab 11/10 6/11 Vevo launched 12/09 5/11 Nintendo Land game 11/12 12/12 Samsung Galaxy Note 8 tab 2/13 3/13 Virgin Gaming 7/10 8/10 Nintendo unveil ‘Wii U’ 6/11 6/11 Sightseers movie 11/12 12/12 Virgin Media Tube wi-fi 3/12 3/12 Nintendo Wii U launched 11/12 12/12 Sites go offline for SOPA 1/12 2/12 Viva Forever' musical 12/12 1/13 NI wins football rights 1/12 2/12 Sky 3D Channel 10/10 11/10 Warner Bros. Studio Tour 3/12 3/12 Nokia 808 revealed NYR 3/12 Sky buys O2 business 3/13 3/13 Warner films on FB 3/11 4/11 Nokia E7 smartphone 2/11 5/11 SKY News Twitter use 2/12 2/12 Wiggins wins BBC Sports 12/12 1/13 Nokia Lumia launched 5/12 5/12 Skyfall movie 10/12 11/12 Wii U console revealed 6/12 6/12 Nokia/MS partnership 2/11 4/11 Skype on Facebook 6/11 7/11 Windows 7 Mobile 11/10 2/11 Nokia Music+ 1/13 2/13 Sleeping Dogs game 8/12 9/12 Windows 8 pre-launch 7/12 8/12 Nvidia gaming device unveil NYR 1/13 Smart TV 2012 4/11 Windows 8 launched 10/12 11/12 O2 mobile wallet 4/12 5/12 Snapchat mobile app 1/13 2/13 Windows 8 preview NYR 3/12 Official Charts streams 5/12 5/12 Sonic the H-hog 20 years 1991 7/11 Windows 8 unveiled NYR 9/11 Olympic torch relay 5/12 5/12 Sony announce PS4 2/13 3/13 Wreck it Ralph movie 2/13 3/13 Optimus 4X HD 8/12 9/12 Sony Ericsson Xperia Play 4/11 4/11 World of Warcraft free 6/11 7/11 Oscars 2012 1929 2/12 Sony Move 9/10 11/10 Xbox Kinect 11/10 11/10 Oscars 2013 2/13 3/13 Sony recall 1.6m TVs 10/11 10/11 Xbox Music 10/12 12/12 Painkiller: H&D game NYR 1/13 Sony touchless display NYR 3/12 .xxx sex domain 4/11 4/11 One Direction #1 One Way 2/13 3/13 Sony unveils Xperia Z tablet 1/13 2/13 Yahoo! put up for sale 9/11 9/11 Ouya console unveil 8/12 8/12 Spotify 2/09 2/11 YouTube movie rentals 10/11 10/11 PEGI Ratings 7/12 8/12 Star Wars films on BD 9/11 9/11 YouView NYR 11/10 Phone hacking 6/11 7/11 Star Wars/Disney deal 10/12 11/12 YouView launch 7/12 7/12 Piracy hotspots 9/12 10/12 Stars at Jubilee concert 6/12 6/12 Zero Dark Thirty movie 1/13 2/13 PM backs UK film wins 1/12 2/12 Steam (gaming service) 2002 8/10 Portal 2 game 6/11 6/11 Steve Jobs dies 10/11 10/11 Prince Harry naked 8/12 9/12 Steve Jobs resigns 8/11 9/11 Project Glass unveiled 4/12 4/12 Stones GRRR! album 11/12 12/12 Prometheus movie 6/12 6/12 Stone Roses tour 6/12 6/12 PS A-S B Royale game 11/12 12/12 Surface launch 10/12 12/12 PS Vita launched 2/12 2/12 The Daily on iPad NYR 2/11 PS Vita unveiled NYR 6/11 The Hobbit movie 12/12 1/13 PS3 accounts hacked 4/11 5/11 The Hobbit preview 7/12 8/12 PS3 Slimmed 9/12 10/12 The Inbetweeners Movie 8/11 11/11 Qriocity 3/11 4/11 The New iPad 3/12 3/12 Quick Tap 6/11 6/11 The Sun on Sunday 2/12 3/12 Rage game 10/11 10/11 The Sweeney movie 9/12 10/12 Resident Evil 6 game 10/12 10/12 The Times paywall 6/10 8/10 NYR = not yet released at Resident Evil: Retribution 9/12 10/12 The Voice 3/12 4/12 time of fieldwork Resident Evil 6 trailer 1/12 2/12 Titanic 3D movie 1997 4/12 25 our contact details steve evans – entertainment & technology [email protected] 07849 172 341 lee langford – technology & telecoms [email protected] 07966 339 606 denholm scotford – business development [email protected] 07989 388 164 pete cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/