NORTHWESTERN BC DESTINATION DEVELOPMENT STRATEGY Including Highways 16 and 37 PRINCE RUPERT SHORELINE Photo: Harbour Air DESTINATION BC Seppe Mommaerts MANAGER, DESTINATION DEVELOPMENT Jonathan Heerema SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] NORTHERN BRITISH COLUMBIA TOURISM April Moi INDUSTRY DEVELOPMENT & TRAVEL TRADE SPECIALIST 250 793 0062
[email protected] Lucy Martin INDIGENOUS TOURISM SPECIALIST 250 561 0432
[email protected] MINISTRY OF TOURISM, ARTS AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] NORTHWESTERN BC | 2 TABLE OF CONTENTS I. EXECUTIVE SUMMARY ....................................................................... 1 7. STRATEGY AT A GLANCE ...............................................................46 II. ACRONYMS 8. GOALS, OBJECTIVES AND ACTIONS ...................................... 50 Theme A: Environmental Integrity 1. FOREWORD AND ACKNOWLEDGEMENTS.............................11 Theme B: Infrastructure, Access and Amenities 2. INTRODUCING THE STRATEGY ...................................................14 Theme C: Collaboration a. Program Vision and Goals Theme D: Experience Development b. Purpose Theme E: Tourism Workforce c. A Focus on the Supply and Experience Theme F: Government Coordination and Support d. Methodology 9. IMPLEMENTATION FRAMEWORK ..............................................81 e. Project Outputs a. Catalyst Projects 3. ALIGNMENT ......................................................................................