September 2011 Petfood I N D U S T R Y

0 9/2 011 Industry Petfoodwww.PetfoodIndustry.com | www.Petfood-Connection.com

The science and safety of palatability enhancers

Superpremium petfood post-recession

10 innovative packaging products

Feature company AT WALMART, PETFOOD SAFETY= BEHAVIOR Frank Yiannas of Walmart, p. 24

Digital version at www.petfoodindustry-digital.com

C2201_R17091_1109PETcov.BK.indd 67 8/22/2011 2:01:42 PM C2201_R17091_1109PETcov.BK.indd 68 8/22/2011 2:01:11 PM {Trusted} companion & friend

In today’s environment, there are plenty of things that can cause your companion to not feel well. Fibosel® can help support your pet’s natural defense mechanisms that will help provide protection from their worst enemies. In turn, Fibosel helps make play time more enjoyable with their friends. While all yeast cell walls do contain glucans, not all yeast products are alike. Only exposed and activated ß-glucan can exert immunostimmulatory properties. Fibosel is a unique source of activated ß-1,3/1,6-glucans processed through an exclusive extraction and activation procedure. The main purpose of the extraction is to remove yeast mannoprotein outer layers to optimize ß-glucans exposure and therefore their recognition by the specific 1.3/1.6 beta-glucans macrophages receptors. Use {trusted} Fibosel to boost your companion’s natural self defense and allow them to let their guard down. Your companion will now enjoy the finer things in life, like play time with their friends. Contact a Trouw Nutrition representative today to see the unique qualities Fibosel has to offer.

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IndustryVolume 53 • Number 9 PetfoodDigital version available at www.petfoodindustry-digital.com

Features

At Walmart, petfood safety = behavior | 24 By Debbie Phillips-Donaldson Frank Yiannas, VP of food safety for the retailer, explains why ensuring petfood safety means creating the right culture.

Market update: Superpremium petfood post-recession | 28 24 By Jessica Taylor Are consumers still willing to spend for gourmet, human-grade and functional petfoods while pinching pennies in these lean economic times?

On the cover: Frank Yiannas, VP of food safety for Walmart, with Tippy The science and safety of petfood palatability outside the retailer’s Supercenter in Bentonville, Arkansas, USA. enhancers | 34 Photo by Spencer Tirey, www.tireyphotography.com By Jessica Taylor Recent palatability research, safety recommendations and the latest taste-improving 28 products.

Ten innovative packaging products for 2011 | 40 By Jessica Taylor The latest petfood packaging materials, machinery and equipment from iPhone apps to baggers, bio-resins and biodegradable paper. Columns

September 2011 Petfood I n d u s t r y

C2201_R17099_1109PETtoc_2.BK.indd 2 8/23/2011 3:53:59 PM C2201_R17099_1109PETtoc.BK.indd 3 8/22/2011 9:09:33 PM 09/2011 Industry Petfood .com CORPORATE HEADQUARTERS 303 N. Main St., Ste. 500 Rockford, Illinois 61101-1018 USA. Walmart’s Frank Yiannas Tel: +1 815 966 5400; Fax: +1 815 968 0941 VP/Publisher Steve Akins, [email protected] talks petfood safety Tel: +1 919 387 7961; Fax: +1 815 966 0941 Watch videos of Frank Yiannas, VP of food safety for VP/Director of Content Bruce Plantz, Walmart, discussing petfood safety after his keynote [email protected] Tel: +1 815 966 5425 address at Petfood Forum 2011: EDITORIAL TEAM www.petfoodindustry.com/7057.html. Editor-in-Chief Debbie Phillips-Donaldson [email protected] Tel: +1 815 966 5424 Managing Editor Jessica Taylor [email protected] Tel: +1 815 966 5413 Always on Copy Desk Team Managing Content Editor Tara Leitner PetfoodIndustry.com Community Manager/SEO Editor ■ Exclusive product database Kathleen McLaughlin Milella Associate Editor Andrea Saladino ■ The latest news Associate Editor Kayla Kling ■ Research on nutrition and more Associate Editor Lindsay Beaton

Art/Production Team Art Director Candi Teachman Production Manager Jim Riedl Online Exclusives [email protected] Tel: +1 815 966 5426 Advertising Production Coordinator Connie Miller Research: Feline palatability and the shape of kibble SALES TEAM Take a closer look at AFB’s palatability research in USA Kristopher Figge’s Petfood Forum 2011 PowerPoint presen- Sales Manager Karen Blandford-Anderson tation, “Kibble Shape and Its Effect on Feline Palatability”: [email protected] Tel: +1 815 966 5571 www.petfoodindustry.com/7835.html. Sales Associate Ginny Stadel [email protected] Tel: +1 815 966 5591

Europe/Asia How to: Market a superpremium Tineke van Spanje petfood in a down economy [email protected] Tel: +31 495 526 155 Southeast Asia Want to know how to formulate, manufacture, package and Dingding Li market a superpremium petfood? Check out Serge Boutet’s [email protected] Tel: +86 21 54136853 Petfood Forum 2010 PowerPoint presentation, “Making private label superpremium petfoods competitive in a To order reprints contact FosteReprints crowded market,” at www.petfoodindustry.com/7831.html. +1 866 879 9144 www.fosterprinting.com.

SUBSCRIPTIONS: www.PetfoodIndustry.com or contact customer service at +1.800.869.6882 Community or +1.763.746.2792. Business and occupation information must accompany each subscription Petfood- C o n n ecti o n.c o m Stay Connected order. Single copy price US$14.00 unless The professional network for the global petfood industry otherwise marked.” Change of address: Give New PETNet tracking system for regulators www.facebook.com/PetfoodIndustry both old and new address when reporting change of address to PETI@KMPSGROUP. could be a good thing for the industry www.facebook.com/PetfoodConnection COM or fax to +1.866.658.6156 www.petfood-connection.com/proﬁ les/blogs/new-petnet-tracking-system- © Copyright 2011, Watt Publishing Co. for-regulators-could-be-a-good-thing Petfood Industry TV All rights reserved www.youtube.com/user/petfoodindustrytv Daily Tweets www.twitter.com/petfoodindustry

September 2011Petfood PetfoodI nI d n u d s u t s r yt r y

C2201_R17099_1109PETtoc.BK.indd 4 8/22/2011 9:09:22 PM Don’t Wait Any Longer

Assure that Pet Food Safety is Part of Your Culture

Corporate Project Services (CPS) has the project management expertise and on-site experience to lead your team through the following steps as you expand your Food Safety Management System, deepen the food safety culture within your organization, and protect your brand identity. Here’s how: • Initial on-site Engagement Meeting to • Internal Auditor Training Program in identify current Food Safety Programs preparation for FDA inspections • Gap Analysis & Validation of Current • Prepare for 3rd Party Audits against Practices most Certification Bodies, including • Develop & Implement a those recognized by GFSI comprehensive Food Safety • Annual Food Safety Educational Management System specific to your Updates addressing New Food Safety unique requirements Developments in the Industry

Our central focus is effective food safety business solutions for the industry. Effectively evaluating, consulting and implementing procedures within the extrusion processing industry is our specialty. When the pet food market needs increased assistance in a specialized direction – such as food safety initiatives – we are able to respond.

There is only one contract service provider that can leverage over 75 years of industry expertise to maximize client results. That provider is Wenger’s Corporate Project Services – CPS. Contact us today.

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Read more Something to Chew On Find more nutrition information at Debbie Phillips-Donaldson www.petfoodindustry.com/ nutrition.aspx Disconnect between veterinary care and nutrition

DURING THE AMERICAN VETERI - consisted of one basic course that, in some cases, NARY Medical Association’s annual had to be taught by a professor from another conference in St. Louis, Missouri, USA, program because no veterinary faculty had the in July, several sessions focused on knowledge or expertise to teach it. one significant issue: an overall 17% Any information on nutrition received after decrease in veterinary visits for US pets veterinary school usually comes via a handful over the past two years. This sobering of petfood manufacturers that sell through the figure comes from the Bayer Veteri- veterinary channel. Of course, their products nary Care Usage Study, a collabora- and information are all fine, but let’s face it: That tion among Bayer Healthcare, Brakke information is by its very nature prone to be Consulting and the National Commis- limited and biased. What does it mean sion on Veterinary Economic Issues. It Among the over 600 continuing education for our industry when was conducted in two phases. sessions offered at this year’s AVMA conference, Surveying 2,000 US dog and cat I could count the number of nutrition-related vets are pet owners’ owners, the first phase identified six sessions on both hands. Among the 25-30 most important root causes for the decline, including veterinary groups and associations meeting the economic impact of the recession during the conference or contributing to the source of nutrition (no surprise there), plus cost of veteri- educational program, two devoted specifically to information? nary care, fragmentation of veterinary nutrition—the American Academy of Veterinary services, a perception that regular veter- Nutrition and the American College of Veteri- inary checkups are unnecessary and nary Nutrition—were noticeably absent. (It was cats’ resistance to being transported and handled. encouraging to see the new Academy of Veteri- A final cause should sound familiar to many nary Nutrition Technicians on the program.) petfood manufacturers: use of the Internet vs. office visits—39% of respondents said they look online YET A RECENT study looking into the petfood if their pet gets sick or injured, before consulting a buying preferences of owners of overweight dogs veterinarian. (For our industry, it would be use of showed that more than 83% of dog owners, no the Internet vs. reliable, science-based sources of matter what their dogs’ weight, consider their information on petfood and pet nutrition.) veterinarians the most important source of In the second phase, 401 US veterinarians were information on dog nutrition (see www.petfoodin- surveyed, showing a gap between their and pet dustry.com/7709.html). Talk about a disconnect! owners’ views on providing long-term pet health You have to wonder: If vets had more solid care. The study offered recommendations for vets to knowledge and expertise about nutrition and combat the downward trends and negative owner petfoods to share, would that inspire owners to perceptions (see www.bayer-ah.com/news.cfm), but bring in their pets more often? Would a call or visit nowhere was there a discussion of nutrition. to the veterinary clinic be their first course of action rather than turning immediately to the Internet? THIS IS NO surprise: There seems to be a huge More importantly for our industry, imagine disconnect between veterinary care and nutri- how much your companies and brands would tion. Most US veterinarians would admit their benefit from better informed and educated vets formal education on companion animal nutrition and a much stronger connection with them. ■

Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine. Email her at [email protected].

September 2011 Petfood I n d u s t r y

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Industry News Learn more The latest news and updates Quick hits are always on  NSF Internation- www.PetfoodIndustry.com. al’s Food Safety Division earned the highest, ﬁ ve- star safety rating from the British Retail Consortium.  Magnum Systems Last call for papers for selected AW Process LLC’s Petfood Forum 2012 Andy Woodford to cover the indus- The deadline for abstract submissions for trial markets for its Petfood Forum 2012 is fast approaching, with material handling all submissions due October 1. and packag- Petfood Forum is scheduled for April 2-4, ing products in 2012, at the Renaissance Schaumburg Florida, USA. Convention Center Hotel in the  Novus Interna- Chicago area. Potential speakers tional published its 2010 “Innova- are invited to submit non- tion with Integ- commercial abstracts featuring rity” sustainability new research or innovations report, which was on topics such as nutrition, awarded a Level ingredients, petfood safety, B-Check rating marketing and market trends, by the Global packaging and case studies. Reporting Initia- Email submissions to dphillips@ tive framework. wattnet.net. For more informa-  Intersystems and tion, visit www.petfoodindustry.com/ EMW Industrial PFF2012.aspx. Ltd. entered into a cooperative agreement that makes EMW the sole stock- ing distributor of Intersystems’ US FDA launches PETNet petfood incident tracking products in the The Partnership for Food Protection and the US Food and Drug Administration launched British Columbia, the Pet Event Tracking Network, PETNet, which is a secure, Web-based information exchange Alberta, Saskatch- system for petfood-related incidents. ewan, Manitoba PETNet’s voluntary information exchange, surveillance and alert and Thunder system provides real-time information sharing about emerging Bay regions of Ontario, Canada. petfood-related illnesses and product defects among FDA and  Ecology Coat- other federal and state agencies. PETNet is currently made up of ings Inc. was more than 200 representatives from four federal agencies, all 50 states nominated for the and Puerto Rico. 2011 Michigan The system will be accessible to PETNet members who are federal, state and territorial Green Chemis- government officials responsible for the regulation of petfood products and the investigation of try Governor’s disease outbreaks in companion animals. Members can enter events into the system after they Award Program, have identified a trend or a suspicious incident or defect associated with petfood products. which will Once entered on the standardized form, the information will be immediately available to all announce the other PETNet members, allowing other members to track the emergence of such data and to winner on Octo- evaluate the need for action within individual jurisdictions. ber 27.

September 2011 Petfood I n d u s t r y

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Colgate executives report Hill’s Pet second quarter earnings Colgate-Palmolive, parent company of Hill’s Pet Nutrition, held an earnings call on July 28 to discuss the company’s second quarter 2011 results. The company is focused on organic sales growth in emerging markets, where the highest quarterly growth in one year was recorded, helped by strong organic growth in the Hill’s pet segment, according to Bina Thompson, president of investor relations. In the US, Hill’s veterinary product channel saw renewed growth in the second quarter, following a decline during the economic recession. Thompson said this growth in the US and Europe is being driven by vet exclusive products the company launched earlier in the year, under the Science Diet Healthy Advantage brand in the US and Science Plan VetEssentials name in Europe. Natural petfood is the fastest growing segment within the category, as pet humanization and the inclusion or exclusion of specific ingredients are increasingly driving consumer behavior, according to Cook. The company expects modest growth for the third quarter of 2011 and full-year and organic sales growth in the mid-single digits following the launch of several new petfood products.

Swedish petfood, pet supply chain expands in 2011 Swedish petfood and supply chain Arken Zoo is expanding by opening 15 new shops in Sweden and Norway during 2011. Two stores are already in operation in Norway and another three are signed up. Lars Bergkvist,

CEO of Arken Zoo, predicts there will be at least 10 stores in Norway by the end of the year. Arken Zoo has a total of 72 stores in operation. Arken Zoo’s sales were up 53% for the first six months of 2011 compared with 2010, the company says.

Petfood I n d u s t r y September 2011

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Fromm invests US$10 Madison, Wisconsin, USA, into to create 70,000 square feet of million in new petfood a petfood manufacturing facility, manufacturing and warehouse manufacturing facility madison.com reported. space, including a 10,000-square- Fromm Family Foods recently The facility in Columbus, foot meat processing facility and spent US$10 million to convert Wisconsin, USA, closed in 2007 and the original 120-foot-tall mill tower. an old animal feed mill outside of was recently redone by Fromm The Columbus plant was designed to

INDUSTRY NEWS INDUSTRY produce 30 tons of petfood per hour with its 20 employees, compared to the Mequon, Wisconsin, USA, plant that currently produces about 9 tons of petfood per hour with 40 employees. The Mequon facility will even- tually be used for accounting, sales and product development, with the Columbus plant producing the majority of petfood. A third bagging line is scheduled to be added in Columbus as well as a 50,000-square-foot warehouse. Owner Tom Nieman predicts the company will double or triple its production of 600 tons per week over the next five years with the addition of the Columbus manufacturing facility.

WATT eLearning offers educational courses, Sales & Manufacturing webinars for petfood 2705 University Avenue NE professionals Minneapolis, MN 55418 WATT eLearning, an online education portal, has a number of Bemis Tape WPP Products IN STOCK ► 80 or 100 GSM WPP courses available on–demand for Cover Tape 1-7/8” - 2-1/2” Widths petfood industry professionals to Even More Footage access 24 hours a day. ► WPP TEar Tape 3/8” for Increased WATT eLearning’s “Building Yield ► Stock Colors Available Blocks of Companion Animal Nutri- White/Black tion” course is the latest in interac- ► Custom Colors Also tive educational offerings for petfood Available industry professionals. The course, developed by Linda Case, owner of Contact Us Today For AutumnGold Consulting, includes Your WPP Closure six modules with an accompanying Requirement textbook and certificate of completion. Course content is designed for 800.231.6979 Woven Polypropylene Bag Closure Materials Are those seeking a scientific under- Now Being Offered in 80 or 100 GSM Weights [email protected] standing of basic petfood nutrients and their functions, companion The Leader in Bag Closing Materials www.BemisTape.com

September 2011 Petfood I n d u s t r y

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Pet Product News Treats in first place, Surf ‘N Turf Sunflower Candy Cups mini by readers vote for top raw dinners by Stella & Chewy’s Greenfeather Bird Supply in first petfood products in second place and Instinct place, Ultimate Polly Wanna Pet Product News International Limited Ingredient Diets by Pinata by Fetch-It-Pets in second conducted its first Retailers’ Top Nature’s Variety in third place. place and Forage-N-Play Swings Pick Awards contest, in which Winning bird products include by Super Pet in third place. the magazine’s pet retailing readers voted on 14 pet product categories, including best cat, dog and bird food products. Top winners in the edible Your link to cat products category include food safetY Bonus Bites Treats by Bravo, Signature Series for cats by Evanger’s Dog & Cat Food Co. and Cosmic Catnip brand Catnip Bubbles by OurPet’s. For dogs, the top edible Pathogen Contamination...Cross Contamination... products are Bravo’s Training Major, Minor/Micro, Extruded Material Handling Systems ”touch” everything in your plant. Process Line

Waste Facility eLearning Streams Powered by Petfood Industry

animal nutrient needs and feeding behaviors. Watt’s eLearning platform also offers 17 petfood conferences and workshops, available for users to access on a computer or Personnel In-Plant smartphone. The conferences and Logistics workshops cover a range of topics in petfood and pet nutrition, such as Where is your weakest link? petfood processing, petfood ingre- Horizon Systems leads the industry in passive AND active sanitation for dients, Salmonella control and pet dense phase conveying, dilute phase conveying, batching and dust collection. product marketing. These online sessions are webi- Contact Horizon System’s Pet Food Group to learn how nars created from expert presenta- we can be the strong link in your process. 1-785-842-1299 • 1-800-842-1600 (toll free) tions at WATT’s Petfood Forum and www.horizonsystemsinc.com Petfood Workshop events, which may be accessed for a fee at www. Visit us at Booth # 313 • 2011 Feed and Pet Food Joint Conference wattelearning.com. September 14-16, 2011 • Westin Crown Center • Kansas City, MO

Petfood I n d u s t r y September 2011

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Get more New Products Find more products online at www.petfoodindustry.com.

For Consumers

Animal Lovers wellness dog biscuits Grand Pet Carne Fresca line Wellness dog biscuits from Animal Lovers B.V. come Nu3 Group says its Grand Pet Carne in an assortment of varieties, all packed in a 250-gram Fresca line contains fresh meat for foil package. Animal Lovers says its dog biscuit varieties dogs. The dog food line comes in three include Hair & Skin with linseed, Fit & Vital with cran- formulas: puppy care, force and light. berry pieces, Dental Care with Puppy Care is formulated for immunity peppermint, gluten-free, wheat- and growth and contains Bacillus for free Anti-Allergy and Joint Care digestion. Force is designed for large with glucosamine. breed, active dogs, with ingredients Animal Lovers B.V. that promote cellular oxygenation and +31.0.524.51.84.20 healthy immunological and nervous www.animallovers.nl systems, according to the company. The Light formula contains ingredients to manage the metabolism and stress levels of small dogs, the company says. Veterinary Diets Hypoallergenic Nu3 Group Feline Formula +1.352.526.1137 Nestle Purina PetCare Co. says the www.grandpet.com Veterinary Diets HA Hypoallergenic Feline Formula provides balanced nutrition for both feline growth and maintenance. The Selective 31 Aromatic food has hydrolyzed protein with a low Attraction molecular weight and a low-allergen carbo- Selective 31 Aromatic Attrac- hydrate source, according to Purina. The tion from Royal Canin is specifically highly digestible food is available in 4- and formulated for picky cats. This cat food 8-pound bags. formula has a specific aroma to attract Nestle Purina PetCare Co. cats, the company says. +1.314.982.1000 Royal Canin www.purinaveterinarydiets.com +1.800.592.6687 www.royalcanin.com

PetMatrix SmartBones SmartBones, PetMatrix says, are rawhide-free chew Limited Ingredient Diet treats made with chicken and vegetables. SmartBones Turkey Meal come in chicken and peanut butter flavors, along with Nature’s Variety offers a feline option a dental variety for oral health. The chews are avail- of its Instinct Limited Ingredient Diet able in four sizes: Mini, for dogs weighing 5-10 Turkey Meal Formula. This food for cats pounds; Small, for dogs weighing 11-25 pounds; contains one protein, one starch and Medium, for dogs weighing 26-50 one fiber source, the company says. pounds; and Large, for dogs over The food is also grain-free, gluten-free 50 pounds. and potato-free for cats whose diets PetMatrix require limited ingredients. +1.877.336.3647 Nature’s Variety www.smartbones.com +1.888.519.7387 www.naturesvariety.com

September 2011 Petfood I n d u s t r y

C2201_R17090_1109PETprod.BK.indd 14 8/22/2011 1:31:06 PM C2201_R17090_1109PETprod.BK.indd 15 8/22/2011 1:30:50 PM 16 www.petfoodindustry.com Innovative For Consumers Loyall premium Spring Naturals petfood dinners, treats

Nutritional PRODUCTS Cargill Inc. makes Loyall Spring Naturals from Perfor- premium petfood for dogs in four mance Pet Products is a line of different varieties: Puppy, Active dinners and treats for dogs. Recipes Solutions Adult, Lamb Meal and Rice and contain natural ingredients, such Adult Maintenance. Loyall petfoods as real meats, whole vegetables, for Companion Pets contain a natural source of omega-3 whole fruits and whole grains, all and omega-6 fatty acids, glucosamine sourced from the US, the company and organic trace minerals, according says. Dinner flavors include beef, to the company. The petfood is chicken, turkey, lamb and salmon, as cooked with Cargill’s Opti-Cook well as grain-free and organic vari- process, which the company says eties. Treat flavors include grain-free optimizes quality, palatability and and organic, with ingredients like starch digestion. blueberries, cranberries and oats. Cargill Inc. Performance Pet Products +1. 8 0 0 . 2 2 7. 4 4 5 5 +1.866.868.0874 www.cargill.com www.performancepet.net

More products online! Find a full database of ingredients, equipment, packaging materials, test kits and other products at www.petfoodindustry.com/products.aspx. For more new consumer products, visit the database at @www.petfoodindustry.com/petfoodandtreats.aspx. For Manufacturers

Safe, Glanbia Nutritionals dynamic hot air and rotary band Clinically-Studied OptiSol 9000 sealer technologies to close three Ingredients for: OptiSol 9000 from Glanbia Nutri- different types of bags: traditional tionals is a functional ingredient that the company says allows for inclusion · Weight Control of 50% or more meat in low grain, high · Glucose Control protein extruded petfood. Glanbia says OptiSol 9000 produced less than 1% · Joint Health fines in breakage and kibble dura- bility testing for dogs. In digestibility · and more... testing with cats, the product made with OptiSol 9000 showed 82.7% paper pinch bags, gusseted/pillow- dry-matter digestibility, 88.3% crude style PE bags and heat-only sealable protein digestibility, 91.2% fat digest- laminated woven polypropylene ibility and 88.3% ME digestibility, bags. The sealer has a height-adjust- according to the company. able bag-top trimmer, 5/8-inch-wide Glanbia Nutritionals band sealer, Teflon-coated hot-air +1.800.336.2183 folder/sealer, over-temperature and www.glanbianutritionals.com bag-jam sensors and a full sealer Call Mitch Skop to discuss compression section. The machine your formulation needs. operates at variable speeds up to 76 feet per minute, the company says. Toll-Free 800-526-0609 LLC APS 3000 sealer Fischbein LLC Fischbein LLC’s APS 3000 three- +1.704.871.1159 Outside the US 201-246-1000 in-one multipurpose sealer combines www.fischbein.com email [email protected]

September 2011 Petfood I n d u s t r y

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For Manufacturers

WeighPack Bingo at speeds up parts, along with premade wicketed Bagger XL to 25 cpm bags in laminated or polyethylene

PRODUCTS WeighPack Systems Inc. Bingo and uses 304 materials, according to the company. Bagger XL handles bags with widths S/S standard Features include vacuum and gas of 16 to 20 inches and bag lengths of food grade flush options at the sealing station, 14 to 24 inches. The bagger operates for all contact a top-loading design, vertical seal jaws, digital temperature control and an independent pneumatic cylinder. WeighPack Systems Inc. +1.514.422.0808 www.weighpack.com

Mocon GreenLight 910 Mocon Inc.’s GreenLight 910 bacterial testing system is ideal for petfood processing companies with low to medium throughput requirements, the company says. The unit determines aerobic plate count or total viable count of a food sample’s microbial load using a sensing assay or vial. Green- Light 910 has a PC software interface with multiple measurement modes, as well as the ability to generate a unique ID for each test. Mocon Inc. +1.763.493.6370 www.mocon.com

Plant-wide batching system Flexicon Corp.’s plant-wide batching system can simultane- ously weigh up to seven ingredients received in bulk bags and unlimited minor ingredients received in 50-lb. sacks, pails or boxes, then conveys weighed batches to a downstream blender. System components include five loss-of-weight Bulk-Out bulk bag dischargers with large surge

September 2011 Petfood I n d u s t r y

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For Manufacturers Nutrition

hoppers and rotary airlock valves, two loss-of-weight Bulk-Out bulk bag dischargers with small surge hoppers and flexible screw conveyors, two loss-of-weight bag dump stations with flexible screw conveyors, a check-weighing hopper, a Twin-Centerpost bulk bag filler, a Pneumati-con dilute- phase pneumatic conveying system and a programmable controls package. Flexicon Corp. +1.610.814.2400 www.flexicon.com

Carniking™ Weight Management Solution

Carniking™ is a simple solution for a weight management ingredient in your pet food formulation. Mepaco sanitary pallet lifts With over 40 % of the U.S. dog population overweight, owners are Mepaco offers two models looking for petfoods containing the right ingredients to help keep of sanitary pallet lifts: EZL2500 their pets fit. and EZ4000. The lifts are fabri- cated from T304 stainless steel Carniking™ from Lonza is the science-backed ingredient to help and come with Mepaco’s pickle metabolize fat – and you can tell customers right on the outside of passivated sanitary finish, the your bag. company says. The EZL2500 sanitary lift features a low-profile Carniking™ from Lonza…a simple solution! design that allows it to be loaded and unloaded with a pallet truck and has a 2,500-pound capacity. The EZ4000 has a 4,000- Carniking™ pound capacity. Other design Carniking™ offers pure www.carniking.com options include ground entry, lift L-Carnitine and is a trademark of Lonza Ltd, Switzerland. [email protected]

Petfood I n d u s t r y September 2011

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For Manufacturers

and tilt, higher capacity and double Managed Maintenance and material-handling systems are scissors units. Program working properly. The evaluation

PRODUCTS Mepaco Hapman’s Managed Maintenance includes a consultation to identify +1.920.356.9900 Program provides routine scheduled ways to proactively prevent major www.mepaco.net maintenance by customer service repairs as well as ways to make cost- field technicians to ensure conveyors saving improvements. The maintenance program offers customized programs that include training maintenance staff during routine schedules for improved machine uptime, performance and longevity, according to the company. NEW SOLUTION Hapman +1. 8 0 0 . 4 2 7. 62 6 0 www.hapman.com

Shaka production retort Allpax Products’ 1300 Shaka production retort has a 52-inch diameter and holds a single basket that can be loaded and unloaded by a single operator. Allpax says the less particle retention? Shaka process applies back and forth agitation during the retort process to In-plant testing of the new Triple-Plate Reduction on the Pappas 225 TPE Emulsifier produced: sterilize food faster with improved o Particle retention less than 0.5% through a #12 (Tyler) U.S. Standard Sieve thermal transfer. Shaka tech- o More than 1,000 lbs per minute throughput of beef, chicken, lamb or salmon nology enables faster processing for improved taste, texture, appearance Each custom machine features multiple feed options – pump feed, open hopper or storage hopper. The Pappas Floating Knife System is available in 3, 6, or 8 wings. and nutritional quality of shelf-stable Lug rings are available in multiple lug configurations and materials. food, according to the company. Allpax Products If you need reduction, +1.888.893.9277 you need the Pappas www.allpax.com Triple Plate Emulsifier! Macho Monster model 7000 grinder Pappas 225 TPE with new Triple-Plate Reduction JWC Environmental’s Macho Monster model 7000 grinder is 575 E. Milwaukee • Detroit, MI 48202 • 1-800-521-0888 primarily designed for use in auto- Outside US: 313-873-1800 • Fax: 313-875-7805 matic hopper-fed configurations. The Email: [email protected] • Website: www.pappasinc.com two-shaft grinder has an extra-large

September 2011 Petfood I n d u s t r y

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For Manufacturers

cutting chamber with bilities; and application-specific risk Single screw machines 10-inch diameter assessment implementation. Single screw machines from Ever cutters for processing National Bulk Equipment Inc. Extruder are specifically designed high-volume solids. +1.616.399.2220 and manufactured to customer Built with a 4-inch www.nbe-inc.com specifications. The company also diameter hex shaft completely installs the extruder size, the grinder produces 20,000 pounds of cutting force at peak loads, according to the company. The grinder can be configured with a 25- to 50-HP motor, mounted on corresponding 87:1 to 43:1 gear reducers, according to JWC. JWC Environmental +1.800.331.2277 www.jwce.com

Bulk Filling, Discharging Systems Guide Book National Bulk Equipment Inc. has a Sanitary Bulk Filling and Discharging Systems Data and Speci- fications Guide Book available for free download on its website, www. nbe-inc.com/compliance. The book aims to clarify common perceptions of complexity and confusion associated with the integrations of bulk material handling equipment into sanitary process operations, the company says. Specific content includes materials of construction guidelines for sanitary structural framework and components; WIP, CIP and SIP-ready equipment design and construction features; US and IEC/ISO controls and automation compliance capa-

Petfood I n d u s t r y September 2011

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For Manufacturers

Key Technology Duraflex BX Horizon suction cups

PRODUCTS Key Technology’s Horizon is a The Duraflex BX line of suction horizontal motion conveyor with a cups from Piab USA Inc. is avail- mechanical drive. The conveyor is able in eight ideal for fragile, frozen and coated diameters food products, the company says. from 10 mm to Horizon is capable of moving product 110 mm. The system. The 216 mm or 235 mm at speeds up to 42 feet per minute on a suction cups extruder systems feature an extruder single continuous conveyor up to 100 are designed base, carbide protected wear parts feet long, according to the company. for products for longer service and performance, Horizon can be mounted on the floor, with porous, laser alignment for increased quality on other machinery or suspended from uneven or and efficiency and a Thermal the ceiling. textured surfaces. The suction cups Growth Compensation System to Key Technology are available in single-hardness or compensate for thermal expansion +1.509.529.2161 dual-hardness versions. Smaller during start-ups and shut-downs. www.key.net suction cups in the Duraflex BX Ever Extruder line also feature a separable fitting +1.636.937.8830 and recyclable rubber. www.everextruder.com Piab USA Inc. +1.781.337.7309 www.piab.com

Do you hear that baby purr?

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Frank Yiannas, VP of food safety for Walmart (with Tippy), believes that enhancing food safety benefits all petfood manufacturers, retailers, customers and, most importantly, pets.

Videos: Walmart’s Yiannas talks petfood safety Watch videos of Frank Yiannas, VP of food safety for Walmart, discussing petfood safety after his keynote address at Petfood Forum 2011 and read the full version of this article at www.petfoodindustry. com/7825.html.

At Walmart, petfood safety = behavior By Debbie Phillips-Donaldson Frank Yiannas, VP of food safety for the retailer, explains why ensuring petfood safety means creating the right culture

FOOD SAFETY IS no small enterprise. As trained, millions are spent on research, Frank Yiannas describes, thousands of countless inspections are done—and yet, professionals around the world have been food safety remains a significant global health challenge. Why? “I became persuaded several years ago that to improve food safety, we ‘Organizations that needed to move beyond traditional have strong food testing, inspection and training—now, safety cultures we still have to do those, but you have to JUST THE move beyond them and start adopting make the choice to principles related to organizational be really good at culture and human behavior,” Yiannas FACTS says. “One of my favorite definitions is food safety.’ food safety = behavior. If you’re trying to change the food safety performance of

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a company or, for example, the entire them and employees to believe in them. food safety cultures that share similar petfood industry or even a country, That’s why I say the soft stuff is the hard core attributes. They: what you’re really trying to do is stuff,” Yiannas says. ■ Establish clear food safety expecta- change a lot of people’s behavior.” So, how does a company tackle the tions; Yiannas believes so strongly in this soft stuff? “Organizations that have ■ Train and educate their employees equation that he wrote a book, Food strong food safety cultures make the on food safety (these are two Safety Culture: Creating a Behavior- Based Food Safety Management System (Springer, 2009; see www. Walmart’s commitment to pets foodsafetyculture.com). Frank Yiannas says petfood safety is key at Walmart because the company has “Right now, more than at any time a very long and rich legacy of being committed to pets and food safety, dating in human history, petfood safety, back to the founder, Sam Walton, and his dog Ol’ Roy. “It’s pretty rare to hear an associate who had met Sam not talk about him visiting the store with Ol’ Roy by and food safety in general, is more his side,” Yiannas says. “In fact, that’s how our private brand petfood, Ol’ Roy, got of a shared responsibility than ever established; it was because of Sam’s love and commitment to pets and his dog.” before,” Yiannas says. “The food Yiannas can relate. Case in point: Tippy, the 5-year-old Pitbull/Labrador mix system today, how we get food from in the photo (facing page). “She was part of a litter of 10 that our family adopted in Florida almost fi ve years ago,” he says. “She was part of a criminal raid. The farm to fork or, in this instance, how police believed the pups were going to be used as part of a dog-fi ghting ring.” we get food from the farm to the The Yiannas family took the pups into their home. “I have to give a lot of pet’s bowl, has become increasingly credit to my wife and daughter,” Yiannas continues. “They raised these cute, complex and really dependent on adorable pups and placed nine of them in homes in central Florida. We keep track of them quite frequently, and the nine dogs are doing really well.” He adds many different stakeholder groups. that his family has rescued other animals over the years, but Tippy was the fi rst “Moreover, it’s a global food puppy they kept from a rescue litter. supply,” he continues, “If you think about food safety regulatory oversight in a global system, it’s a patchwork of choice to be really good at food safety,” different things, Yiannas says, and national regulations and state regula- Yiannas explains. “Those organiza- both are necessary); tions.” Hence, the responsibility is tions generally have leaders like we ■ Communicate food safety on a shared among ingredient suppliers, do here at Walmart who are very regular basis; petfood and treat manufacturers, committed to a strong safety culture ■ Establish goals and measurement regulatory and academia. and ultimately protecting their systems (preferably with mostly “Consumers have a role to customers. Even more impor- leading indicators); and play, even the media.” tantly, they talk about food ■ Establish consequences, both posi- safety being part of their value tive and negative. YIANNAS MAINTAINS THAT or belief system. Notice I say to meet this responsibility, ‘value or belief.’ Food safety YIANNAS HAS FURTHER recommen- food safety professionals is really part of our belief dations for petfood companies, such have to master not only the system, and it’s not a priority. as focusing on ingredients. “Over hard sciences or skills, such Because priorities can change the next few years, the food industry as hazard analysis and crit- but values and beliefs do not.” and certainly the petfood industry Yiannas feels so strongly ical control points; they also that food safety depends are going to hear a lot about food have to master concepts on culture and behavior ORGANIZATIONS THAT traceability because of the Food Safety that he wrote a book. of behavioral sciences and WANT to establish a strong Modernization Act,” he says. “While organizational culture. food safety culture ensure it’s we believe traceability is good, it “Food safety professionals are pretty not just a program or the “flavor of the doesn’t go far enough. Traceability good at writing HACCP plans and food month,” Yiannas says. In numerous tells you where a product came from; safety programs. The real challenge has experiences with companies all over it doesn’t necessarily tell you how that been getting organizations to adopt the world, he’s encountered many great product was produced. So we’ve been

Petfood I n d u s t r y September 2011

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T using the term ‘food transparency.’” it comes to that, he strongly recom- mark standards. They’re different in Companies pursuing food transpar- mends adopting one of the global food many ways,” he says. ency require their ingredient suppliers safety standards such as the Global “My recommendation to the

ALMAR to be certified to food safety standards, Food Safety Initiative. “A traditional petfood industry is to learn more by W Yiannas says, in addition to having third-party food safety audit really isn’t visiting MyGFSI.com,” Yiannas adds. certification themselves. And when equivalent to one of the GFSI bench- “Also, talk to companies that have

Yiannas plays with Tippy, whom his family rescued as a puppy from a criminal raid on a potential dog-fighting ring. �� already embarked on or achieved certification against one of the GFSI benchmark standards. There are some �� petfood and treats manufacturers that have achieved certification and more �� working toward it. Learning about �� their experience would be a great first ��That’s why so many step.” He also recommends attending leading petfood manufacturers in the industry GFSI’s annual meeting February count on Extru-Tech to engineer the perfect 15-17, 2012, in Orlando, Florida, USA. petfood production solution.

Is your petfood production system on target? “AT WALMART , WE genuinely believe Could you use a cost effective improvement in ® that food safety, or petfood safety, performance and ﬁnished product quality? is not a competitive issue, nor does �� it provide a competitive advantage,” �� Yiannas says. “Ultimately, enhancing �� food safety does not benefit just a �� single manufacturer; it benefits all �� manufacturers, retailers, customers and, from my perspective, most importantly it benefits pets.” ■

September 2011 Petfood I n d u s t r y

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Our antioxidants are built on a foundation of quality at a fair price. At Ameri-Pac,® we provide high quality natural-source and synthetic antioxidants that fi t the budget. You’ll fi nd we deliver exactly what’s needed, without the layers of overhead and added costs often included in competitive contracts. From stabilization to custom blends, our solutions meet the highest food safety standards. Our products are all supported by AIB-rated facilities, certifi cation of analysis with full disclosure of ingredients, and professionals who know the animal nutrition industry from the ground fl oor up. After more than 25 years, we still believe the most important thing we can build is the best product at a price that makes sense. Get the straight story on how we can add value to your pet food at a fair price. Just call 816-233-4530 or visit ameri-pac.com. Straightforward Solutions ©2011 Ameri-Pac, Inc., St. Joseph, MO

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How to: Market a superpremium petfood in a down economy Want to know how to formulate, manufacture, package and market a superpremium petfood product? Then check out Serge Boutet’s Petfood Forum 2010 PowerPoint presentation, “Making private label superpremium petfoods competitive in a crowded market,” at www.petfoodindustry.com/7831.html.

According to Packaged Facts, the term superpremium is generally reserved for the highest quality products, which are positioned on clear-cut health claims (and higher prices), thereby ruling out most mass-market brands and concentrating in the pet specialty channel.

 Market update: Superpremium petfood post-recession By Jessica Taylor

Are consumers still willing to spend for gourmet, human-grade and functional petfoods while pinching pennies in these lean economic times?

PREMIUM PETFOODS —DEFINED BY so the challenge now will be to continue Packaged Facts as those priced at least to attract consumers to even higher 10% above the category average— priced foods in the superpremium clas- accounted for 40% of petfood sales in sification, which remains centered in the 2010, followed by regular petfood at 27% pet specialty and veterinary channels. and value petfood at 14%, with treats comprising the remaining 18% of sales. LET ’S BE CLEAR : The terms “premium” On both the dog and cat sides of the and “superpremium” are ambiguous and market, the premium share of sales has have no formal definition in the petfood contracted a bit with the recession while industry. The terms are often used inter- the regular and value segments have changeably to describe both top-of-the- Products that not only pamper risen a notch or two. line specialty foods and above-average and please your pet, but also provide functional ingredients Although the premiumization trend mass-market foods in value-added like this Dogdration Premium is still in strong force, many of the mass formulations or presentations. Pet Water, continue to appeal shoppers to be converted to premium According to Packaged Facts, the term to consumers, regardless of the price tag. foods have already entered those ranks, superpremium is generally reserved for

September 2011 Petfood I n d u s t r y

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market channel—says the Packaged premium/gourmet appeals. Although Facts report, Pet Food in the US, 9th the rapid sales growth of natural and Edition—with dozens of dog and cat organic products slacked off during food marketers fielding premium the recession due to the products’ products, including those positioning premium price tags, high interest in on natural/organic/holistic and natural remains in full force on the

Although the rapid sales growth of natural and organic products slacked off during the reces- empyreal75.com sion due to the products’ premium price tags, interest in natural remains high, as exemplified by Earthborn Holistic’s superpremium cat food. When was the last time these the highest quality products, which two saw eye-to-eye? are positioned on clear-cut health claims (and higher prices), thereby ruling out most mass-market brands and concentrating in the pet specialty channel. These gourmet petfoods are distinguished by appetizing names and attractive packaging/label graphics designed to appeal to human sensibilities. The products are also

Just as often, superpremium refers to niche natural, organic, raw and frozen foods where the emphasis is ingredients and holistic benefits to pets.

characterized by human-style ingredients, textures, sauces and cuts, and Empyreal® 75 protein concentrate. After centuries of dissension, dogs and cats have ﬁ nally found something often by single-serve containers. they can agree on — that is, Empyreal 75, a naturally pure, easily digestible plant-derived protein source, tastes great. To learn more, visit empyreal75.com. THE PET SPECIALTY channel is much Empyreal is a registered trademark of Cargill Corn Milling. © 2011 Cargill, Incorporated. All rights reserved. more fragmented than the mass-

Petfood I n d u s t r y September 2011

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manufacturing side. improvement over the 2.8% rate of Removing any doubt that the growth charted in 2010. recession has had a dampening effect on the premium side of the market, THE “PET PARENT ” sentiment argu- the package tag “upscale” dove from ably has never been stronger; during 168 mentions in 2009 to 88 in 2010. the uncertain economic times of the

SUPERPREMIUM Nonetheless, most of the products past couple years, many pet owners coming to market clearly are still have found themselves valuing the upscale if the prevalence of the term comfort and security their pets offer “natural” is any indication. more than ever. Accordingly, when it comes to new product develop- Superpremium can often refer to a petfood ALTHOUGH PETFOOD SALES brand’s high-end packaging or breed-specific ment and marketing, a trend dubbed continued to perform reasonably diets, like this Optima line. by Packaged Facts as “functional well during the recession, growing pampering” is essential. 5% annually in 2008 and 2009, the improves, so should all things “If a product pleases and pampers lingering economic slump drove the pet—but that recovery continues to a pet, that’s great, but if it also meets growth rate below 3% in 2010, the appear very gradual. Sales of petfood a functional need, that’s even better, slowest going the market has seen will not return to their pre-recession and products like omega-3-infused since the turn of the millennium, 5%-6% rates of annual growth during treats hit the functional pampering according to Packaged Facts data. the 2010-2015 period, although nail on the head,” concludes the The good news? As the economy Packaged Facts does predict gradual report. ■

September 2011 Petfood I n d u s t r y

C2201_R17093_1109PETsuper.BK.indd 30 8/23/2011 10:55:06 AM C2201_R17093_1109PETsuper.BK.indd 31 8/23/2011 10:54:56 AM We invite you to download Principles of Palatability, our primer Digests are so 20th Century. on the role palatants play in successful dog and cat foods. Whether you’ve been at it awhile or are new to the business, WE’RE MAKING THE FUTURE MUCH MORE DELICIOUS. we’ve found you can always learn more about what makes a pet food good to the last bite. Visit our website or ask your account manager for your copy.

To learn how AFB’s research expertise and tailored solutions can help grow your brand, contact an ofﬁce listed below or visit www.afbinternational.com.

nor th america 800.218.5607 latin america 5 4.2322.4 80747 europe 31.73.5325777 asia/pacific 61.398.799093 aus tralia 61.359.711105 [email protected] [email protected] [email protected] [email protected] [email protected]

C2201_R17094_1109PETpal.BK.indd 32 8/24/2011 12:57:26 PM We invite you to download Principles of Palatability, our primer Digests are so 20th Century. on the role palatants play in successful dog and cat foods. Whether you’ve been at it awhile or are new to the business, WE’RE MAKING THE FUTURE MUCH MORE DELICIOUS. we’ve found you can always learn more about what makes a pet food good to the last bite. Visit our website or ask your account manager for your copy.

To learn how AFB’s research expertise and tailored solutions can help grow your brand, contact an ofﬁce listed below or visit www.afbinternational.com.

C2201_R17094_1109PETpal.BK.indd 33 8/24/2011 12:56:59 PM 34 www.petfoodindustry.com

Many palatability enhancers are tested for efficacy through controlled feeding studies that measure data such as first-bite preference and total consumption.

Research: Feline palatability and the shape of kibble Take a closer look at AFB’s palatability research in Kristopher Figge’s Petfood Forum 2011 PowerPoint presentation, “Kibble Shape and its Effect on Feline Palatability”: Photo by Gemenacom. Dreamstime.com www.petfoodindustry.com/7835.html. The science and safety of petfood palatability

enhancers By Jessica Taylor Recent palatability research, safety recommendations and the latest taste-improving products

PALATABILITY ENHANCERS , AS the ment purposes as well. So, what’s out Flavor enhancers can now be name indicates, are used to affect taste, there, what do they promise and what’s purchased by consumers in most smell and texture of foods to increase worth checking out? pet stores and online, like this line for both cats and dogs. their desirability to companion animals. Palatability is critical for manufacturers IN KRISTOPHER FIGGE ’S Petfood to consider when formulating a nutrition- Forum 2011 presentation, “Kibble Shape ally balanced petfood. and its Effect on Feline Palatability,” Foods for dogs and cats can be made the AFB International senior scientist more palatable through various means, and technical services manager shared such as an adjustment in acidity. High- some of the palatant company’s latest intensity, savory-based palatants that research. Unlike dogs, cats tend to avoid utilize meat, marine, cheese and liver- spoilage aromas, while surface texture based ingredients are used for enhance- and size of kibble play a large role in

September 2011 Petfood I n d u s t r y

C2201_R17094_1109PETpal.BK.indd 34 8/24/2011 12:57:42 PM Food Safety = Petfood Safety. The safety and quality of your products is the top priority; for your customers, for their pets, for your business and for us. Buhler brings a wealth of knowledge from the human food industry to the petfood industry. We offer one of the most complete lines of process technology available anywhere; from raw material handling, extruding and roasting through drying, cooling and coating. A full line of equipment, combined with in-house process engineering and unrivaled after sale support, equals customized solutions without limits.

Buhler Inc., 13105 12th Ave N., Plymouth, MN 55441, T 763-847-9900 [email protected], www.buhlergroup.com

Innovations for a better world.

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what foods felines find palatable. AFB folio of palatability solutions. “In cations. We understand the special then researched whether kibble shape addition to providing a non-specific requirements of low-ash diets, wet as affected the palatability of dry cat meaty flavor profile, yeast products compared to dry foods, baked biscuit foods. AFB researchers used common

PALATABILITY kibble shapes like the cross, triangle, flat disc and cylinder as the variables in the study. Figge and his colleagues found that kibble shape was the primary driver for palatability while texture across a given range was not. The flat disc had mid-range texture scores and was the most preferred shape by cats. The cylinder was outside the range and was least preferred. The AFB researchers used common kibble shapes like the cross, triangle, flat disc and cylinder as the highly preferred disc-shape is not only variables in a study on kibble shape and its effect on feline palatability. easy to extrude, it is also durable, has less fines than other shapes and also has a greater surface area. also enhance general savory and and intermediate moisture treats.” To cheesy notes,” explains the company maximize the impact of enhancement, YEAST PRODUCTS FORM the core website. “However, a generic yeast the company has developed separate of the Sensient Bio-Ingredients port- product does not work in all appli- brewers’ yeast products for applica-

September 2011 Petfood I n d u s t r y

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tions in a wide variety of petfood diets. Palatant food safety case study: All of its palatability enhancers are SPF Excellence Program tested for efficacy through controlled Palatants make up a low percentage in petfood recipes but generate a high level feeding studies that measure both first- of dispersion in the petfood chain. On average, according to Loïc Cosquer of SPF, 1 bite preference as well as total petfood ton of palatant represents 100,000 companion animal meals. This means palatants consumption. All of Sensient yeast suppliers have a special responsibility to make sure the products they distribute to the global petfood market are safe. Therefore, SPF Palatants is engaged in a program of products are non-GMO and meet Food excellence in palatant safety based on best practices, risk management, continuous and Drug Administration and Associa- improvement and communication through the supply chain. tion of American Feed Control Official The objectives of this program are to: ■ Enhance palatant food safety in the petfood supply chain; guidelines, says the company. ■ Ensure animal health and welfare (pets) and public health (pet owners and their families); PALATANTS ARE NO longer an ■ Benchmark requirements to petfood safety management systems; and ingredient in just the formula- ■ Improve cost effi ciency throughout the petfood supply chain. The structure of the SPF Food Safety Management System includes operational tor’s bag of recipe tricks. Palatants, teams, responsible for food safety, quality and dependability, in North America, flavor enhancers, gravies and South America, Europe and the Asia-Pacifi c region. The process of risk analysis toppers can easily be purchased by is then applied for each palatant product. Risk assessment, hazard analysis and consumers in most pet stores and control measures necessary for safe products are all implemented and carried out. Verifi cation plans are applied with sampling protocol. online pet merchants. SPF develops means of rapid measurement by near infrared technology (NIR), Companies like Flavorhounds with an identifi cation and quantifi cation program of inputs and fi nished products. and products like Stewart’s Pet Food According to Cosquer, the traceability system in place assures a result of 100% in less than two hours. Flavor Enhancers are examples of To learn more about the SPF Excellence Program and the palatant company’s this trend. DIY palatants appeal to portfolio of fl avor-enhancers, go to www.spf-diana.com or contact Loïc Cosquer at: consumers because they can help a [email protected]. picky pet switch foods, add a little flavor to a restricted therapeutic diet sick or starving animal to eat. Taste- organic, gluten-free and all-natural or medicated meals, and encourage a enhancing products are available in varieties. ■

Are you backing your claims with solid data? Today’s petfood claims require solid data. At Summit Ridge Farms, we provide the pet food industry with accurate, reliable and precise research on all types of testing protocols for cats and dogs.

• Dental Protocols • Blood Level Protocols (as per VOHC) • AAFCO Nutritional • Palatability Testing Adequacy • Digestibility/ • Urine pH Metabolism Testing • Weight Loss Protocols • Stool Quality Analysis • Customized Tests Available • Product Safety Testing

Setting the standard for pet food testing 570.756.2656 • Fax 570.756.2826 • www.SRFarms.com

September 2011 Petfood I n d u s t r y

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Packaging innovation can be as simple as a new opening or closure for packaging and as advanced as a new way to process sensitive packaging materials, paper and resin. Photo by homestudio. BigStockPhoto.com homestudio. by Photo

More great packaging innovations online! Get even more information on technologies, new facilities, more efficient equipment, case studies and sustainability practices from packaging companies like Avery Dennison, Crown Holdings Inc., Gateway Packaging and IPS Packaging: www.petfoodindustry.com/7819.html.

Ten innovative petfood packaging products

for 2011 By Jessica Taylor The latest petfood packaging materials, machinery and equipment from iPhone apps to baggers, bio-resins and biodegradable paper A-B-C Packaging’s Model 206 packs cartons or bottles, single or multipacks, into full-height, half-height or end-panel display trays at speeds to 30 trays per AS YOU LOOK for the best packaging can also increase their line efficiency and minute. solutions for your products, here’s a selec- flexibility, according to the company. The tion of new offerings on the market. Model 206 packs cartons or bottles, single or multipacks, into full-height, half-height PACKAGERS LOOKING FOR or end-panel display trays at speeds to 30 1.more sustainable production can trays per minute. Another new feature for reduce their corrugated use and ensure the Model 206 is a servo-operated, high- product protection with display ship- capacity magazine with auxiliary blank pers that use up to 50% less corrugated magazine to ensure a continuous supply than standard or wraparound cases; and of materials to the packer. As one tray/case with A-B-C’s Model 206 packer, they stack is used, another stack is automatically

September 2011 Petfood I n d u s t r y

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1-800-336-BARR • FAX (913) 599-0425 • www.billbarr.com • e-mail: [email protected]

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The bag style Poly Cello custom- indexed into position, thus designed for Oxbow’s Essentials of the paper ensures printability on minimizing the attention of petfood line is more compact with Flexo printers. A functional chemical a stand-up base, reclosable zipper your line personnel. www. system and updated, high shelf treatment of the fibers provides the abcpackaging.com impact graphics. high-grease requested by demanding applications. Only bleached virgin kraft PACKAGING ADVANCED POLY - off the carbon and hydrogen paper from PEFC-certified suppliers 2.PACKAGING INC . elements. However, the film is used for the production to support continues to expand its won’t disappear before it is sustainability efforts. www. selection of specialty films used to disposed of. Advanced Poly-“Green” mondigroup.com manufacture pre-opened bags on a roll will stay intact under most condi- with the new Advanced Poly-“Green” tions involving sunlight, moisture and SEALED AIR CORP . has intro- film. The packaging is 100% degradable, temperature, the company says. www. 4.duced a new variation of Korrvu which makes it perfect for customers advancedpoly.com suspension and retention packaging who are promoting environmentally that combines the best aspects of both friendly and sustainable practices, MONDI ’S ADVANTAGE MG formats, says the company. Similar to says the company. The film is even 3.White Cote GR, new to its Korrvu retention packaging, the Korrvu edible—at least by microorganisms. grease resistance portfolio of packaging Hybrid package uses a proprietary Oxidation causes the molecular chain products, provides good printability and retention frame and elastomeric film to break down, making the material high grease resistance level for products to hold the product securely in place brittle. Water can then form a bio-film in the petfood industry, according to during shipment and distribution. that attracts microorganisms that feed the company. The clay-coated surface The film is attached to the corrugated

September 2011 Petfood I n d u s t r y

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retention frame, and when the frame’s nuity uses is a PLA blend specifically late the final intrinsic viscosity (IV) for side flaps are folded up, the resilient designed for its particular extrusion and polyethylene terephthalate (PET) resin. film is loosened. The loosening creates thermoforming applications and is FDA The app is the first of its kind for the a pocket into which the item is placed. approved, which allows it to be used in plastics packaging industry, according When the flaps are folded down, the most food packaging applications. to the company. The format, called a film stretches over the product to hold it Plastic Ingenuity has focused much nomograph, uses a graphic representa- securely in place. www.sealedair.com of its research and development efforts tion of numerical values to produce a on developing a high heat deflection final calculation. PTI’s PET Hydrolytic PLASTIC INGENUITY PLA, which includes both a special Degradation Nomograph enables the 5.RECENTLY shared its R&D expe- resin blend and a proprietary process user to indicate the starting IV and rience with some of the most common modification. www.plasticingenuity. moisture percentage. www. bio-resins because of the increased com plastictechnologies.com focus on environmentally friendly initiatives and renewable resources in PLASTIC TECHNOLOGIES INC . WEIGH PACK SYSTEMS ’ BINGO packaging. PLA (polylactic acid) is a 6.has launched a new 7.Bagger XL complements the thermoplastic resin derived primarily free iPhone/iPad app to well-known and popular Bingo Bagger, from corn. The resin Plastic Inge- calcu- the company says. With all the features and benefits of the standard model, the Bingo Bagger XL can handle bags with Sealed Air Corp.’s Korrvu Hybrid package uses a proprietary retention frame and elastomeric film to hold the product securely in place widths of 16”–20” and bag lengths of during shipment and distribution. 14”–24” operating at speeds up to 25

Petfood I n d u s t r y September 2011

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WeighPack Systems’ Swifty cpm, according to the company. Bagger is designed for pre- custom-engineered structures that are WeighPack also offers the Swifty made bags, including stand-up, designed for optimal performance and gusset and flat-bottom, with or Bagger, specifically designed for without zipper closures. are available in a variety of substrates pre-made bags including stand- such as polyethylene, poly amids, up, gusset and flat-bottom, with polypropylene, polyester, paper, woven PACKAGINGor without zipper closures. The compact with a stand-up polypropylene and composite. www. bagger has a straight flow-through base, reclosable zipper exopack.com design with a color touchscreen, system and updated, high variable speed control, no-bag/no-fill shelf impact graphics. The company PEEL PLASTICS KNOWS sensor, heavy-duty mechanical cam also recently introduced SmartPack 10.that consumers are shaft drive and integrated exit conveyor. technology that gives the look of high bombarded with marketing messages www.weighpack.com quality lamination with only one layer. often through a package’s shelf impact. www.polycello.com That’s why the company works hard to POLY CELLO HELPED design distinguish your brand by using bril- 8.and launch Oxbow Animal ACCORDING TO EXOPACK , liant, high-impact print and innova- Health Inc.’s latest packaging for small 9.the company relies on innovation tive package design, according to Peel. animal diets. The new premade LLDPE, to fulfill its packaging commitments: Using the latest in gas chromatograph quad-bottom bags with pre-attached solutions like spouted closures that technology, Peel also says that the zippers were custom-designed, make pouring from stand-up pouches palatability of your food is maintained eight-color-printed and supplied easier and potentially eliminates from your factory floor to the kitchen by Poly Cello. The bag style is more rigid containers. Exopack also offers floor. www.peelplastics.com ■ 33 CM-PDSCM-PDS AUTOMATED BAGGING SYSTEMS

Up to 2,000 bags an hour – paper or poly Simultaneous double filling and servo-motor lateral bag transfer drive for extra high capacity – regardless of bag type. Complete changeover in 15 minutes or less. Ruggedly constructed in the USA. Ask for your FREE PRODUCT GUIDE today. Phone: 317-787-9421, Fax: 317-786-5225 E-mail: [email protected] Internet: www.american-newlong.com AMERICAN-NEWLONG, INC. 5310 S. Harding Street, Indianapolis, IN 46217

September 2011 Petfood I n d u s t r y

C2201_R17092_1109PETpack.BK.indd 44 8/23/2011 11:42:35 AM Mark Your Calendar! 2012 Petfood Forum Events

Join us next year for these premier, exclusive events for the global petfood industry

Watch for future updates and registration announcements at www.petfoodindustry.com/petfoodforum.aspx

Petfood Form Asia February 16 , 2012 Bangkok International Trade & Exhibition Centre Bangkok, Thailand Join petfood professionals and peers from Asia and throughout the world at the third edition of Petfood Forum Asia. This exclusive event, held in conjunction with Victam Asia 2012, brings you expert content about pet nutrition, petfood processing, safety, marketing and other important topics -- along with the opportunity to network with your favorite colleagues as well as new connections.

Petfood Forum 2012 April 2 – 4, 2012 Renaissance Schaumburg Convention Center Hotel Schaumburg, Illinois USA Petfood Forum celebrates 20 years in 2012. Start planning to join 1,200+ industry colleagues and peers in two intensive days of learning, networking and marking the successes of our industry. The event will return to the beautiful Renaissance Schaumburg Convention Center Hotel with an even larger exhibit hall and more space for conference sessions, receptions and other networking opportunities.

Petfood Workshop: New Product Development April 4 – 5, 2012 Renaissance Schaumburg Convention Center Hotel Schaumburg, Illinois USA Immediately following Petfood Forum 2012, Petfood Workshop is a focused seminar on new product development. New products have been a driving force behind the petfood industry’s continual growth, but new product development requires much more than a good idea. In this interactive seminar, you will learn from experts on how to successfully bring a new petfood product to market.

Interested in being considered as a speaker for Petfood Forum? The call for papers closes October 1. Log on for more details on how to submit your abstract now: www.petfoodindustry.com/PFF2012.aspx

C2201_R17092_1109PETpack.BK.indd 45 8/23/2011 11:42:23 AM 46 www.petfoodindustry.com

Read more Petfood Insights Read more columns David A. Dzanis, DVM, PhD, DACVN by Dr. Dzanis at www.petfoodindustry.com/ petfoodinsights.aspx. AAFCO votes on specialty petfood labels

THE 102ND ANNUAL Convention deferred to the midyear meeting in January 2012. of the Association of American Feed The expert panel for AAFCO Dog and Cat Food Control Officials was held July 30 to Nutrient Profiles and feeding trial protocols August 1, 2011, in Austin, Texas, USA. will review the comments received on its draft There were some, but not very many, recommendations and provide a final version items directly affecting petfood. for consideration by the committee at the next Since AAFCO recently changed its meeting. The Carbohydrate Working Group will procedures so the membership now also provide its recommendations in January. votes at both the annual and midyear Over the next few months, a small group meetings, the number of items up for of regulators will put the final touches on the consideration in the general session revised affidavit for calorie content statements During the AAFCO seemed fewer this year than at annual to be consistent with the Regulation PF9 (passed annual meeting, meetings past. In fact, most of the by the committee at the last meeting, which in committees, including the Pet Food part mandates calorie content statements on all members also Committee, had no actionable items up dog and cat food labels) as well as the proposed approved a change for vote. amendments to Regulation PF10 (which would set requirements for “weight control” and in the L-carnitine AAFCO MEMBERS DID vote to similar claims). That should provide enough ingredient de nition. accept changes to the regulations time for review of these documents by interested affecting the label declaration of parties before discussion and possible action at guarantees for specialty petfoods as the midyear meeting. brought forth by the Model Legisla- tion & Regulation Committee. The guaranteed analysis on bird, reptile, fish and small mammal In most cases action food labels now must appear in the same format as guarantees for dog and cat foods instead of was deferred to the that for livestock feeds. Manufacturers will have midyear meeting in until January 2013 to revise their labels. Among the items up for vote from the Ingre- January 2012. dient Definitions Committee, the item of most impact on the petfood industry is the definition for L-carnitine. As revised, the definition now OTHER ITEMS BROUGHT to the Pet Food makes clear that it may be added to any dog and Committee included the revision to the commit- cat food, including treats and supplements, not tee’s purpose statement as suggested by the just complete and balanced foods. The maximum AAFCO board of directors (AAFCO Official inclusion rate of 750 mg/kg dry matter for dog Publication, 2011). Since the time frame to get foods and 1,000 mg/kg dry matter for adult cat back to the board is short, the comment period foods still applies to all types of food. will have closed before this column is published. Also discussed was the development of an THE PET FOOD Committee session covered AAFCO statement expressly objecting to claims many items, but in most cases action was such as “AAFCO approved” on pet product

Dr. Dzanis is a writer and consultant on nutrition, labeling and regulation. Tel: +1.661.251.3543; email: [email protected].

September 2011 Petfood I n d u s t r y

C2201_R17096_1109PETinsight.BK.indd 46 8/22/2011 4:32:44 PM labels. The matter will be open for a few months for comment on proposed language. After discussion, there was consensus in the committee that allowing minimum and/or maximum voluntary guarantees for some nutrients did not conflict with the general model feed regulations. Dry Screening Reaches New Heights A small working group was formed The APEX™ Screener from ROTEX Global, LLC, is the to investigate concerns expressed smart solution for dry screening. The APEX delivers by an outside organization that high productivity and low operating costs with AAFCO’s guidelines for plaque and the same efficiency and gyratory-reciprocating motion as the ROTEX® Screener. Ergonomically tartar control claims were inconsis- designed to increase uptime, the APEX features tent with Food and Drug Adminis- side access doors that enable quick screen tration policies. changes and maintenance by one person.

To find out how the APEX™ Screener can increase your THE INGREDIENT DEFINITIONS productivity, go to rotex.com/apex, or call 1-800-453-2321. Committee accepted proposed changes to the definitions to better distinguish meat meal from meat and bone meal on the basis of phosphorus content, with some overlap (meat meal <4.5% P, meat and bone meal >3.5% P). It also discussed some new feed terms ©2011 ROTEX Global, LLC that could affect petfoods, such as “popped” and “puffed,” but the investigator withdrew the items from further consideration at this time. On the other hand, “powdered” was accepted by the committee as a new feed term. The Model Legislation & Regu- lation Committee is still waiting The digital magazine for pet food extrusion. to receive a charge by the board to review the amendments to Regu- lation PF9 as previously passed by the Pet Food Committee. The Feed Labeling Committee has formed working groups to consider Subscribe now a requirement for minimum and maximum selenium guarantees to get the next issue delivered for feeds containing over 0.5 parts per million selenium and a directly to your in-box...FREE. maximum sulfur guarantee for feeds containing more than 0.5% sulfur. It is unclear whether these items could apply to petfood labels brought to you by at this time. A proposal to the Feed Labeling Committee to require phone To register for your own digital issue of The Extru-Technician, please go to numbers to accompany the guar- http://eforms.kmpsgroup.com/wattpub/forms/extr_subscribe.htm . antor’s name and address was It’s FREE and the next issue will be delivered right to your inbox. dropped after discussion. ■

Petfood I n d u s t r y September 2011

C2201_R17096_1109PETinsight.BK.indd 47 8/22/2011 4:32:31 PM 48 www.petfoodindustry.com Learn more Read more columns Ingredient Issues by Dr. Aldrich at www.petfoodindustry.com/ Greg Aldrich, PhD ingredientissues.aspx. Riboﬂ avin: golden yellow heart of a pet’s metabolism

IBOFLAVIN VITAMIN R ( B2) is one of those Riboflavin derives its name from two vitamins we don’t hear much about in significant facets of its molecular struc- petfood production. Unlike with several other ture: a sugar (ribose) and a three-ring A key nutrient, vitamins, the requirement for dogs and cats isoalloxazine structure (flavin). The flavin has been relatively well researched, it hasn’t component fluoresces to a bold yellow ribo avin (vitamin been implicated in unfounded controversy color when exposed to ultraviolet light. B ) lies at the very and petfood manufacturers fortify foods This was in part how the compound was 2 to the necessary level with relative ease. first discovered and has been exploited heart of a dog or cat’s However, this lack of “noise” in the vitamin ever since to measure riboflavin levels. metabolism and aisle shouldn’t be confused with a lack of The ribose portion is where the molecule importance, because riboflavin is positioned is phosphorylated to produce the func- health. at the very heart of healthy metabolism. tional co-enzymes.

September 2011 Petfood I n d u s t r y

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RIBOFLAVIN MUST BE phosphorylated to a co-enzyme form before it can exert its effects in the dog or cat. This is a two-step process that first requires the enzyme flavoki- Want to make your nase to produce riboflavin-5’-phosphate (also known as flavin mononucleotide, or FMN), and then pyrophospho- competitors rylase catalyzes it to flavin adenine dinucleotide (FAD). green with envy? The process is under the control of thyroid hormones and is what allows the FMN and FAD co-enzymes to participate in intermediary metabolism and numerous oxidation-reduction reactions. These reactions include the conversion of vitamin

B6 to its active co-enzyme and the metabolism of folic acid, pyridoxine, vitamin K, niacin, vitamin D, reduced gluta- thione and vitamin C.

Ingredient sources richest in ribo avin include meat, milk, eggs and yeast products.

Because of this broad range of metabolic interactions, riboflavin deficiencies are seldom singular in nature but rather manifest as multi-nutrient deficiencies. Signs of riboflavin deficiency include weakness, fatigue, cataracts, dermatitis, alopecia, anemia, impaired reproduction and growth, nervous system deterioration and, in extreme circumstances, death.

INGREDIENT SOURCES RICHEST in riboflavin include meat, milk, eggs and yeast products. Rendered protein meals are a marginal and inconsistent supply. Vegetable matter can be a modest source while grains are relatively poor, with most of Your product will pop off the bag, as well as off the riboflavin concentrated in the bran and germ fractions. the shelf with PolyCello’s superb MJOF Natural sources of riboflavin in animal and plant tissues TDSFFO, DPMPS QSPDFTT QSJOUJOH, UPQ are mostly the co-enzymes FMN and FAD. To be absorbed, TMJEFSDBQBCJMJUJFT, and NFUBMJ[FEGJMN. the nucleotides must be hydrolyzed from the ribose sugar. Add our responsive customer service, sustainable Conversely, in milk and the industrially produced vitamin, packaging, and we’re sure your competition will the riboflavin is in the free form (not phosphorylated), be very green with envy. which allows for absorption as ingested. The absorption of riboflavin in the small intestine requires a sodium ATP-ase energy-dependent active transport system. Absorption can be affected by the animal’s nutritional status and is improved when accompanied by a meal. Diet composition can also influence absorption. For example, dietary levels of copper, zinc, iron, nicotinamide, ascorbic acid and tryptophan have been reported to influ- 1-800-565-5480 [email protected] ence bioavailability. In the circulatory system, riboflavin is transported bound to proteins (e.g., albumin) and immuno- globulins. There has been no upper (toxic) level of riboflavin established, and excess dietary intake beyond the animal’s need is quantitatively excreted in the urine. www.polycello.com Petfood I n d u s t r y September 2011

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RIBOFLAVIN WAS FIRST synthesized FREE RIBOFLAVIN IS susceptible to vitamins, riboflavin can be lost in 1935. While early commercial degradation from UV light exposure. through leaching in high-moisture production depended entirely on Not that it applies to petfood, but the processes. In animal-based proteins, chemical methods, today most of the classic example is the loss of ribo- it is relatively stable through thermal approximately 2,400 tons of world- flavin in milk stored in clear glass processing and storage. It is also wide annual production relies on INGREDIENTS more cost-effective biosynthetic tech- niques. These industrial fermentation Some supplementation is generally processes use organisms such as the filamentous fungi Ashbya gossypii required to overcome ingredient grown on an oil-rich medium, yeasts variation, processing and storage like Candida famata and gram- positive bacteria such as variants losses. of Bacillus subtilis that overproduce riboflavin. Following a few clean-up steps, containers. Sun drying of fruits and considered to be stable in baked the net result of riboflavin produc- vegetables has also been blamed for and wet foods. However, the levels tion is a bright sun-yellow to golden degradation. This can be exacerbated contributed by most petfood ingredi- powder. It is most commonly used in with the addition of sodium bicar- ents are not adequate to support the petfood vitamin premixes as an 80% bonate in an effort to retain visual entirety of canine or feline require- active ingredient; however, there are freshness. In essence, riboflavin losses ments. So supplementation is gener- other options available depending are worsened with extreme shifts in ally necessary. on application (60%, 90% and 96% pH—acidic or basic. When considering supplemental riboflavin). As one of the water-soluble sources, one must understand that while riboflavin is relatively stable compared to vitamins like A and C, there can still be small amounts of riboflavin sacrificed during petfood production. For example, retention in extruded foods is good with nearly 75% surviving through drying, but this can be compromised with extreme extrusion and drying temper- atures. In addition, in a dry petfood on the store shelf, riboflavin can be lost at about 2% per month.

RIBOFLAVIN IS ONE of the many water-soluble B vitamins that are constantly turned over by the body with little to no stored reserves. Thus, it must be replenished daily by the diet. While riboflavin is a part of many ingredients used to make petfoods, some supplementation is generally required to overcome ingredient variation, processing and storage losses. Providing this extra riboflavin from any of the biosynthetic sources available in the market is a safe, consistent and effective way to meet the dietary needs for this key vitamin at the heart of metabolism and health. ■

September 2011 Petfood I n d u s t r y

C2201_R17097_1109PETingred.BK.indd 50 8/24/2011 11:36:19 AM Making safe petfood in today’s rapidly changing environment

Learn, network and do business from the comfort of your office on any internet-based computer. FORUM SPONSORS Online Registration Now Open | October 26, 2011

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Supplements and foods as preventive pet health remedies

PACKAGED FACTS ’ MARCH 2011 report, natives to pet medications. Petfood marketers Pet Food in the US, 9th Edition, shows the For example, long-term administra- emphasize health underpinnings of the US pet industry are tion of traditional non-steroidal anti- strong, and the outlook is especially good inflammatory medications can induce and wellness to for all things related to pet health. In the gastrointestinal toxicity, kidney failure communicate value case of pet supplements and petfood, this is and liver disease. As a result, before true to such a degree that some pet owners going the NSAID route, pet owners often to consumers. view these products as safer, holistic alter- turn to supplements such as glucosamine

Table 1. US pet owners on health bene ts of petfoods Packaged Facts asked dog and cat owners whether they agreed with this statement: “High-quality petfoods are effective as a preventive pet health treatment.” (Totals may not add up to 100% due to rounding.) Dog Dog medication Cat Cat medication Level of agreement/disagreement owners purchasers owners purchasers Strongly disagree 6% 6% 6% 4% Somewhat disagree 7 8 9 9 No opinion/not applicable 36 34 36 28 Somewhat agree 33 34 32 33 Strongly agree 18 17 18 26 Source: Packaged Facts’ Pet Medications in the US, 2nd Edition and May-June 2011 Pet Owner Survey

Information provided by Packaged Facts (www.packagedfacts.com) based on US Pet Market Outlook, 2011-2012 (April 2011).

September 2011 Petfood I n d u s t r y

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and chondroitin in pill, treat or Table 2: New grain-free veterinary channel: Purina, with food form. petfoods, 2007-2010 Project Slim Down, and Hill’s, with In Packaged Facts’ May-June According to Product Launch Analytics from Prescription Diet Weight Reduction 2011 Pet Owner Survey, 22% of dog Datamonitor, the number of new grain-free Program. The latter relies on pre- medication purchasers and 28% of petfood products has grown in both reports measured meals, and in February cat medication purchasers agree that and SKUs since first tracked in 2007. 2011 Hill’s carried this emphasis they prefer to try holistic/natural Number Number over into the pet specialty channel pet treatments before resorting to Years of reports of SKUs with the Science Diet Weight Loss pet medications. Over half of dog 2010 9 45 System for Dogs. medication purchasers (51%) and cat Other marketers continue to medication purchasers (59%) agree 2009 7 26 segment established petfood lines that high-quality petfoods are effec- 2008 6 32 with weight formulas, including Blue tive in keeping their pets healthy 2007 2 8 Buffalo (Blue Wilderness Natural (Table 1). Evolutionary Diet Dry Dog Food Source: Packaged Facts’ Pet Food in the US,9th Edition. Compiled by Packaged Facts based on data from Product Launch Analytics, a with LifeSource Bits Healthy Weight NUMEROUS NEGATIVE HEALTH Datamonitor service. formula and Blue Adult Dry Cat conditions stem from overweight/ Food Weight Control formula), Mars obesity in dogs and cats, including (Pedigree Dry Dog Food for Adult osteoarthritis, type 2 diabetes, petfood is weight loss. Dogs with Healthy Nuggets Kibble respiratory disorders, cardiovas- At the American Pet Products Healthy Weight formula) and Nutro cular disease, non-allergic skin Association’s 2011 Global Pet (Nutro Ultra Holistic Superfood Dry disease and many forms of cancer. Expo, two major petfood compa- Kibble Dog Food Weight Manage- Not surprisingly then, one of the nies featured new weight reduc- ment formula). biggest preventive health thrusts in tion programs under way in the

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TRENDS INCLUDING NATURAL , no NOW!, Merrick’s B.G. (Before Grain) will be functional petfoods and treats wheat, no gluten, hypoallergenic and and Ainsworth’s Back to Basics, as boasting whole foods and holistic meat first combine in one of hottest well as extensions to lines including ingredients such as omega fatty acids holistic health-related trends in Fromm’s, Pinnacle, Canidae, Sojos, and fruits and vegetables. petfood today: grain free. According Evanger’s, Natural Balance, Halo At the same time, we will also to Datamonitor’s Product Launch Analytics, during the first seven

MARKET REPORT months of 2011, 35 lines representing Some pet owners view these products 167 SKUs carried grain-free claims, up from 9 reports/45 SKUs in all of 2010. as safer, holistic alternatives to pet Grain free first showed up on the medications. new product radar in 2007, when only two lines representing 8 SKUs appeared (Table 2, p. 53). Going the Purely for Pets, California Natural, see more action in veterinary diets grain-free route now are all-new WellPet and Dave’s. targeting specific medical condi- brand lines such as Dogswell’s tions, including Hill’s Prescription Nutrisca, LOOKING AHEAD , PETFOOD Diet, Iams Veterinary Diets, Royal Petcurean’s marketers will continue to come down Canin Veterinary Diets and Purina squarely on the side of Veterinary Diets. This emphasis Hill’s Prescription Diet Therapeutic health and wellness in will increasingly position petfood, Weight Reduction Program was seeking to communi- along with pet supplements, at the one of two weight-loss petfood cate value to consumers. front line of consumers’ pet health lines introduced into the veterinary channel at Global Pet Expo 2011 in Driving much of the regimen in terms of both prevention Orlando, Florida, USA, in March. growth in the market and treatment. ■

Petfood I n d u s t r y September 2011

C2201_R17098_1109PETmarket_40.BK.indd 55 8/23/2011 9:08:56 AM 56 www.petfoodindustry.com Find more Read more Research Notes Research Notes online at www.petfoodindustry.com/ researchnotes.aspx.

Effects of omega fatty acids Key concepts on FCGS  Effects of omega fatty acids on FCGS Feline chronic gingivitis/stomatitis (FCGS) is a (JAPAN online July 2011. doi: 10.1111/j.1439-0396.2011.01195.x) Dietary painful inflammatory disease. Extraction of teeth, fatty acids inﬂ uence the composition of plasma cholesteryl esters and plasma including all premolars and molars, has been shown levels of inﬂ ammatory cytokines in cases of feline chronic gingivitis/stomatitis. to be the therapy of choice in cats not responding  Petfood buying preferences for owners of overweight dogs sufficiently to home care (e.g., toothbrushing) or (JAPAN online July 2011. doi: 10.1111/j.1439-0396.2011.01193.x) The medical treatment (corticosteroids or antibiotics). owners of dogs with excess weight had less interest in correct dog nutrition In this study, we hypothesized that a cat food than owners of normal weight dogs. with an omega-6 polyunsaturated fatty acid (ω6  Water in wet cat food affects energy intake and body weight PUFA) to ω3 PUFA ratio of 10:1 reduces inflam- (AJVR 72:918-923. doi: 10.2460/ajvr.72.7.918) The impact of water content on mation of FCGS and accelerates soft tissue wound energy density and food consumption may help promote weight loss in cats. healing of the gingiva after dental extractions,  Effects of obesity and antioxidants in rabbits compared to a cat food with a ω6:ω3 PUFA ratio of (Res Vet Sci 90: 196-204. doi: 10.1016/j.rvsc.2010.05.023) Castrated male 40:1. The cats were fed diets with chicken fat and fish New Zealand white rabbits might be considered an appropriate animal oil as sources of fatty acids. In one diet, part of the model to study various metabolic abnormalities related to visceral obesity. fish oil was replaced by safflower oil, resulting in two diets with ω6:ω3 PUFA ratios of 10:1 and 40:1.

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September 2011 Petfood I n d u s t r y

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Pet The study revealed that dietary A low price and special offers EssentiallyNutrition. Commitment. Solutions. fatty acids influence the composition of for commercial dog food were more plasma cholesteryl esters and plasma important for owners of dogs with levels of inflammatory cytokines. The excess weight than for owners of normal diet with the 10:1 ratio lowered PGD2, weight dogs. The quality of ingredients PGE2 and LTB4 plasma levels signifi- and nutritional composition were more cantly, compared to the diet with the important for owners of normal weight 40:1 ratio. However, feeding diets with dogs. The veterinarian was the most RESEARCH NOTES RESEARCH dietary ω6:ω3 PUFA ratios of 10:1 and important source of information on dog 40:1 to cats with FCGS for four weeks nutrition for both groups (83% for both). after extraction of all premolars and The owners of dogs with excess weight molars did not alter the degree of had less interest in correct dog nutrition inflammation or wound healing. than owners of normal weight dogs. Source: R.J. Corbeel et al., 2011. Inflammation Source: L. Suarez et al., 2011. Preferences and wound healing in cats with chronic gingi- of owners of overweight dogs when buying vitis/stomatitis after extraction of all premolars commercial pet food. JAPAN online July 2011. and molars were not affected by feeding of two d o i: 10.1111/j.14 39 - 0 396. 2011.01193. x diets with different omega-6/omega-3 polyunsaturated fatty acid ratios. JAPAN online July 2011. d o i: 10.1111/j.14 39 - 0 396. 2011.01195. x Water in wet cat food affects energy intake Petfood buying and body weight Don’t miss preferences for owners The objective of this study was to of overweight dogs determine whether water content in a The aim of this study was to evaluate wet diet induces decreases in voluntary any of the the preferences of owners of over- energy intake (EI) or body weight (BW) weight dogs when buying commercial in cats fed ad libitum. Maintenance EI essential petfood. Personal interviews were was determined for two months in 10 conducted with 198 owners of urban weight-stable cats consuming a control household dogs (137 with excess weight, diet. Then 16 sexually intact male information 61 of normal weight). Questions rated domestic shorthair cats were allocated the importance of certain qualities of into two groups of equal BW and fed a DSM has to prepared dog food. wet diet (with-water, WW) or a freeze- offer.

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September 2011 Petfood I n d u s t r y

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dried version of the wet diet (low-water, Castration-induced visceral obesity considered an appropriate animal model LW) twice daily. Diets were identical in negatively affected the lipid profile and to study various metabolic abnormalities nutrient profile on a dry-matter basis. insulin sensitivity and/or responsive- related to visceral obesity. Body composition measurements were ness. Antioxidant supplementation Source: I.P. Georgiev et al., 2011. Effects of determined by use of deuterium oxide at improved blood lipid profile, fatty liver, castration-induced visceral obesity and antioxi- the end of each dietary treatment. Daily glucose homeostasis and insulin sensi- dant treatment on lipid profile and insulin sensitivity in New Zealand white rabbits. Res Vet Sci food intake was measured for determina- tivity in obese rabbits. Castrated male 90: 196-204. doi: 10.1016/j.rvsc.2010.05.023 tion of dry-matter intake and EI. New Zealand white rabbits might be EI was significantly decreased for the WW diet compared with the LW diet. Cats had a significant decrease in BW during consumption of the WW diet. Body composition was unaltered by diet. In short-term preference tests, cats ate significantly more of the WW diet. Bulk water in the WW diet stimu- lated decreases in EI and BW in cats. The impact of water content on energy A “NOSE” density and food consumption may help promote weight loss in cats. for Quality Source: A. Wei et al., 2011. Effect of water content in a canned food on voluntary food intake and body weight in cats. AJVR 72:918- Peroxide Value 923. doi: 10.2460/ajvr.72.7.918

Effects of obesity and antioxidants in rabbits Molecular mechanisms responsible Free Fatty Acids for impaired insulin-sensitivity due to obesity are not fully understood in humans or animals. This study investi- gated the effects of castration-induced visceral obesity and the influence of Percent Fat antioxidants on blood lipid profile and insulin sensitivity in 26 male New Zealand white rabbits divided into three groups: castrated-obese, treated with antioxidants (CI, n=7), castrated-obese Alkenals (CO, n=7) and the control group (non- castrated, non-obese, NC, n=12). All measured markers of obesity— body weight (BW), body mass index, visceral fat (VF) and VF/BW ratio—were Aldehydes significantly higher in both groups of castrated rabbits than in the control group. Apart from HDL cholesterol, the plasma concentrations of all constitu- ents of the lipid profile were highest in “Touch Screen Easy” the CO group. There were generally no “Meet the NEW SafTestII™ high sensitivity platform for petfood and raw ingredient testing. Thee differences between CI and NC groups combination of touch screen based protocols with ready-to-use kits make your most demandingg applications easy to analyze in the connivence of your own laboratory. With nanomolarr for the same traits. Glucose concentra- sensitivity and high reproducibility, 5%CV, the SafTestII™ AOAC certified platform and kits aree tions and glucose and insulin kinetic the most economical and environmentally-friendly solution for quick, simple and accuratee parameters were considerably higher determination of Peroxide Value, Free Fatty Acids, Percent Fat, Aldehydes and Alkenals inn production, R&D, process control and quality assurance of your products.” (except for glucose elimination rate) in CO rabbits than in NC ones. Visit us at www.mpbio.com/saftest for just better information, education & deals.

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C2201_R17095_1109PETrsh.BK.indd 59 8/24/2011 11:34:59 AM 60 www.petfoodindustry.com MARKETPLACE

Ingredients FIBER SOLUTIONS Apple Blueberry Cranberry Portage la Prairie, MB. Canada VEGETABLE Specializing in sales of BLEND milled and whole fl axseed to the Unique blend of carrots, celery, beets, Petfood Industry parsley, lettuce, watercress and spinach Contact Richard at 1 866 283 3331 LaBudde Group Inc Or Email: 800-776-3610 Gluten-free | Omega-3's | Whole Grains | Trans-fat free 262-375-9111 rzacharias@prairiefl ax.com Product of USA www.labudde.com WHEAT FLOUR SUPPLIER Let us be your [email protected] Best Value - Quality, Service, Price - Product solutions from concept to completion Hard / Soft / Durum • Soybeans supplier for: Identi ty Bulk or Bagged Preserved • Grains Premium• Seeds 800-214-7788 • Dry Edible Beans MGM Marketing, Inc. • Flours/Meals Certi fi ed • Rice Products Organic • Vegetable Oils • Vinegars Quality• Brans/Germs/Fibers • Instant Powders/Flakes Non-GMO “Your partner for Project • Split/Dehulled Soybeans Verifi ed • Sweeteners ingredient sourcing, Including Brown & Golden Flaxseed & Flaxseed Meal. processing and supply” IngredientsVisit www.skfood.com for our complete product listing! 4666 Amber Valley Parkway • Fargo, ND 58104 USA Brown Rice Organic Rice [email protected] • 701.356.4106 TEL • 701.356.4102 FAX WHITE POTATO Brewers Rice Bran Premium Quality Ingredients Rice Hulls Rice Protein SWEET POTATO www.lansingtradegroup.com John Welisch Buffalo Meal Isaac Matthews www.nationalrice.com alternative [email protected] a quality, 419-897-3186 protein source www.lansingtradegroup.com RICE PROTEIN, RICE 100% Free Range Grass Fed Buffalo SWEETENERS & RICE MEAL 714.223.1800 / [email protected] Product from facility in Pakistan — Non GM Conventional and / or Certifi ed Organic Tel: (314) 919-5045 Email: [email protected] • BARLEY PRODUCTS • OAT PRODUCTS • RICE PRODUCTS Enzymes for • DRIED BREWERS YEAST • DRIED WHEY • BEET PULP Flavors 55 E. Euclid Ave., Suite 410 Enzymes for Organic Food & Feed since 1984 Mt. Prospect, Illinois 60056 Organic Rice PH: 847-818-1550 FAX: 847-818-1659 Processing ❖ Web Site: www.cerealbyproducts.com ❖ Organic Rice Bran Enzymes for ❖ Organic Rice Protein Jedwards International, Inc. Nutrition Organic Molasses ❖ Leading supplier of Omega-3 Oils Enzyme Development Corp ...and much more Supplier of Bulk Specialty Oils to the Food, Dietary Supplement 360 W 31st, Ste 1102 and Cosmetic Industries New York, NY 10001 tel: 617-472-9300 www.EnzymeDevelopment.com fax: 617-472-9359 [email protected] www.bulknaturaloils.com

September 2011 Petfood I n d u s t r y

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IngredIent For more information, contact Marilyn Stieve at (262) 292-8156. SOURCE BADGER Organic ingredients/blends (800) 336-2183 INGREDIENTS INC. Dehydrated Potato/ [email protected] Potato blends GlanbiaNutritionals.com Oatmeal Pellets For Details Please Contact: Martin Brown — 612-486-3853 [email protected] BADGER INGREDIENTS INC. Mary Jo Langenecker — 262-623-2654 [email protected] 37178 N. 103rd Street Paul Boisclair — 559-355-1680 Scottsdale, AZ 85262 [email protected] Or Lance Laugen — 612-486-3896 P.O. Box 2465 [email protected] Carefree, AZ 85377 PH: 480/664-7553 • FAX: 480/664-9633 1-612-486-3853 E-mail: [email protected] An AgMotion Company Web Site: Badgeringredients.com

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Petfood I n d u s t r y September 2011

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According to EU regulations: Iron oxides for Petfood and Feed. Nestlé Purina is a premier global manufacturer of In the EU and other countries there is, due to new or more stringent feed regulations, demand pet products, with North American headquarters in for well controlled pigments with GMP+ . St. Louis, Missouri. Due to changes and upgrades, we have used (and sometimes new) packaging and We want to inform that we are , already since some years , supplying this kind of pigments to process equipment for sale from various North America the Petfood and Feed Industries. Nestlé companies including Nestlé Purina, Nestlé Details to obtain from : Foods and Nestlé Waters, such as: pouch makers, grinders and can fillers. Wijnhaven 84,NL 3011 WT Rotterdam, Tel. +31 (0)10 – 4365755, Fax +31 (0)10 – 4362532 Visit our website to view entire inventory — E-mail: [email protected] or contact: industrial minerals b.v. Website : www.poortershaven.nl Nestlé Purina Investment Recovery Group - 2B Checkerboard Square, St. Louis, MO 63164 Phone: 314/982-5115 or FAX 314/982-4199 Equipment E-mail: [email protected] Website: www.investmentrecovery.com LA CROSSE MILLING C OM PANY DIE ROLLS Conventional and Organic Whole Grains 800.343.7655 Bones Biscuits Treats OAT FLAKES

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WHEAT Mill Technology Company Inc. (763) 553-7416 WE BUY AND SELL USED FEED AND GRAIN EQUIPMENT 105 Hwy. 35 • Cochrane, WI 54622 888-799-5988 1-800-441-5411 • www.lacrossemilling.com • Pellet Mills • Coolers • Dryers • Roller Mills [email protected] • Flakers • Cleaners • Sewing Lines • Mixers • Legs • Dust Filters • Air Pumps • New Conex Extruders • Replacement parts for Intra-Pro® Model 2000 & 2500 extruders Testing LARGE INVENTORY IN STOCK

13611 B Street Omaha, NE 68144 1400 S. Spencer Rd., Newton, KS 67114 (402) 334-7770 phone (402) 334-9121 fax Ph: 316-283-9602 • Fax: 316-283-9584 Established 1975 www.midwestlabs.com Process Temperature Control E-mail: [email protected] analysis you can trust • service you can rely on 5°F to 650°F (-15°C to 343°C) Web: www.continentalagra.com Full-service testing capabilities for water, soil, feed, pet food and ethanol products & coproducts. Visit www.midwestlabs.com for a full list of our Packaging updated capabilities and fees.

KENNELWOOD INC. Quality affordable testing for palatability www.mokon.com • [email protected] and nutritional adequacy since 1982. (716) 876-9951 217 356-3539 email: [email protected] MARKETPLACE ads are also placed on Blue Ridge Kennel USDA registered research www.PetfoodIndustry.com facility performing petfood testing since 1975. for maximum exposure! Traditional and in-home To order: panels available. Ginny Stadel Contact: Paul Plessner Tel: +1.815-966-5591, Fax: +1.815-968-0941 telephone: 334/567-8195 [email protected]

September 2011 Petfood I n d u s t r y

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3D Corp Solutions LLC...... 8-9 Empyreal 75...... 29, 63 Martek Biosciences Acadian AgriTech...... 55 EnviroLogix...... 44 div. of DSM...... 18 ADF-Amer Dehydrated Foods...... 3 Exopack LLC...... 53 Nordenia USA...... 39 AFB International...... 32-33 Extru-Tech Inc...... 26, 47 Novus Nutrition Brands LLC...... 15 American Newlong Inc...... 44 Food Tech Noord-Oost Omega Protein Inc...... 21 Ameri-Pac Inc...... 27 Nederland (FTNON)...... 57 Pappas Inc...... 20 APEC...... 12 Geelen Counterflow BV...... C4 Peel Plastic Products ASI Industrial...... 50 Harpak-ULMA Packaging LLC...... 11 Ltd...... 31, 42-43 Bemis Company Inc...... C3 Horizon Systems Inc...... 13 Pharmachem Laboratories...... 16, 17 BemisTape...... 12 InterSystems...... 52 PolyCello...... 49 Bill Barr & Co...... 41 Interzoo...... 7 Premier Tech Chronos...... 37 Biorigin...... 57 Intl Ingredient Corp...... 55 Rotex Inc...... 47 Buhler Inc...... 35 Kemin Nutrisurance Inc...... 23 SafTest Div MP Biomedicals...... 59 Coating Excellence Intl...... C2 LaBudde Group Inc...... 56 Summit Ridge Farms...... 38 Corporate Project Services...... 5 Lonza Inc...... 19 Taylor Prods Div Magnum Systs...... 48 Deamco Corporation...... 58 Lortscher Agri Service Inc...... 30 The Peterson Co...... 22 DSM Nutritional Prods Ltd...... 58 Marshall Ingredients...... 36 Trouw Nutrition USA LLC...... 1

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PETFOOD INDUSTRY (ISSN 0031-6245) is published monthly by Watt Publishing Co., 303 N. Main St., Suite See more 500, Rockford, Illinois 61101-1018 USA. All rights Industry Calendar reserved. Reproduction in whole or part without written Find out what industry events permission is strictly prohibited. PETFOOD INDUSTRY and its logos are registered trademarks of Watt Publishing are approaching. Go to Co. POSTMASTER: Send address changes to: PETFOOD INDUSTRY, 303 N. Main St., Suite 500, Rockford, Illinois PetfoodIndustry.com. 61101-1018 USA. Periodical postage paid at Rockford, IL and additional mailing ofﬁ ces. Canada: Canada Post International Publication Product Mail Code 1686232.

S M T W T F S  Wenger 2011 Pet Food tion and to register, please visit Processing Technology www.wenger.com. 1 2 3 Seminar, September 13-15, 2011. Sabetha,  Pet Fair Asia 2011, September 4 5 6 7 8 9 10 Kansas, USA. For 24-27, 2011. Shanghai Everbright more information and to register, Exhibition Center, Shanghai, 11 12 13 14 15 16 17 please visit www.wenger.com. China. For more information on attending this event, go to www. 18 19 20 21 22 23 24  The 2011 Feed and Pet petfairasia.com. Food Joint Conference, September 14-16,  18th Annual Practical Short Course

September 25 26 27 28 29 30 2011. Westin Crown on Aquaculture Feed Extrusion, Center, Kansas City, Nutrition and Feed Management,  AFIA Liquid Feed Symposium 2011, Missouri, USA. For more informa- September 25-30, 2011. Food September 13-15, 2011. Westin tion and to register, please visit Protein R&D Center, Texas A&M Crown Center, www.petfoodinstitute.org. University, College Station, Texas, Kansas City, USA. To register and for a schedule Missouri, USA. For  National Pet Industry Trade Show, of the short course curriculum, more information or September 18-19, 2011. Missis- please go to www.tamu.edu. to register for this event, please visit sauga, Ontario, Canada. For more www.aﬁ a.org or www.liquidfeed.org. information on this event, please  Pack Expo 2011, September 26-28, visit www.pijaccanada.com/en/ 2011. Las Vegas Convention  SuperZoo 2011, tradeshows/national/. Center, Las Vegas, Nevada, USA. September 13-15, To register and for further event 2011. Mandalay Bay  Wenger 2011 Pet and exhibitor information, please Convention Center, Food Processing go to www.packexpo.com. Las Vegas, Nevada, Technology Advanced USA. For more infor- Seminar, September mation and to register, please go to 20-22, 2011. Sabetha, www.superzoo.org. Kansas, USA. For more informa-

Online Events  Virtual Petfood Forum – Making Safe  AFIA Webcasts: Controlling Salmo- Petfood in Today’s Rapidly Changing nella in Your Facility and Manage- Environment will take place October ment Considerations for Salmonella/ 26, 2011, 8 a.m.-5 p.m. CST. This is a Microbial Control are available for live event, so make sure to go to www. download at www.aﬁ a.org. petfoodindustry.com/petfoodforum.aspx for the latest information and for information on registration, topics  The Powder and Bulk Online Training Center is a virtual and schedule. campus providing online training and lectures on topics such as Pneumatic Conveying, Mixing & Blending and  Mocon Inc. has announced its 2011 Solids Flow. All of these Web-only classes are Free Webinar Series, which began available at March 9, 2011, and takes place once a month until www.powderandbulk. December 10, 2011. To view class details and registration com/online_training. information, please visit www.mocon.com/events.php.

September 2011 Petfood I n d u s t r y

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