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September 2011 Petfood I N D U S T R Y 0 9/2 011 Industry Petfoodwww.PetfoodIndustry.com | www.Petfood-Connection.com The science and safety of palatability enhancers Superpremium petfood post-recession 10 innovative packaging products Feature company AT WALMART, PETFOOD SAFETY= BEHAVIOR Frank Yiannas of Walmart, p. 24 Digital version at www.petfoodindustry-digital.com C2201_R17091_1109PETcov.BK.indd 67 8/22/2011 2:01:42 PM C2201_R17091_1109PETcov.BK.indd 68 8/22/2011 2:01:11 PM {Trusted} companion & friend In today’s environment, there are plenty of things that can cause your companion to not feel well. Fibosel® can help support your pet’s natural defense mechanisms that will help provide protection from their worst enemies. In turn, Fibosel helps make play time more enjoyable with their friends. While all yeast cell walls do contain glucans, not all yeast products are alike. Only exposed and activated ß-glucan can exert immunostimmulatory properties. Fibosel is a unique source of activated ß-1,3/1,6-glucans processed through an exclusive extraction and activation procedure. The main purpose of the extraction is to remove yeast mannoprotein outer layers to optimize ß-glucans exposure and therefore their recognition by the specific 1.3/1.6 beta-glucans macrophages receptors. Use {trusted} Fibosel to boost your companion’s natural self defense and allow them to let their guard down. Your companion will now enjoy the finer things in life, like play time with their friends. Contact a Trouw Nutrition representative today to see the unique qualities Fibosel has to offer. 115 Executive Drive, Highland, IL 62249 800.365.1357 www.trouwnutritionusa.com C2201_R17091_1109PETcov.BK.indd 1 8/22/2011 2:01:51 PM 09/2011 IndustryVolume 53 • Number 9 PetfoodDigital version available at www.petfoodindustry-digital.com Features At Walmart, petfood safety = behavior | 24 By Debbie Phillips-Donaldson Frank Yiannas, VP of food safety for the retailer, explains why ensuring petfood safety means creating the right culture. Market update: Superpremium petfood post-recession | 28 24 By Jessica Taylor Are consumers still willing to spend for gourmet, human-grade and functional petfoods while pinching pennies in these lean economic times? On the cover: Frank Yiannas, VP of food safety for Walmart, with Tippy The science and safety of petfood palatability outside the retailer’s Supercenter in Bentonville, Arkansas, USA. enhancers | 34 Photo by Spencer Tirey, www.tireyphotography.com By Jessica Taylor Recent palatability research, safety recommendations and the latest taste-improving 28 products. Ten innovative packaging products for 2011 | 40 By Jessica Taylor The latest petfood packaging materials, machinery and equipment from iPhone apps to baggers, bio-resins and biodegradable paper. Columns Something to Chew On By Debbie Phillips-Donaldson | 6 Petfood Insights By David A. Dzanis, DVM, PhD, DACVN | 46 34 Ingredient Issues By Greg Aldrich, PhD | 48 Departments 40 Industry News | 10 Market Place | 60 New Products | 14 Advertisers’ Index | 63 Market Report | 52 Industry Calendar | 64 Research Notes | 56 September 2011 Petfood I n d u s t r y C2201_R17099_1109PETtoc_2.BK.indd 2 8/23/2011 3:53:59 PM C2201_R17099_1109PETtoc.BK.indd 3 8/22/2011 9:09:33 PM 09/2011 Industry Petfood .com CORPORATE HEADQUARTERS 303 N. Main St., Ste. 500 Rockford, Illinois 61101-1018 USA. Walmart’s Frank Yiannas Tel: +1 815 966 5400; Fax: +1 815 968 0941 VP/Publisher Steve Akins, [email protected] talks petfood safety Tel: +1 919 387 7961; Fax: +1 815 966 0941 Watch videos of Frank Yiannas, VP of food safety for VP/Director of Content Bruce Plantz, Walmart, discussing petfood safety after his keynote [email protected] Tel: +1 815 966 5425 address at Petfood Forum 2011: EDITORIAL TEAM www.petfoodindustry.com/7057.html. Editor-in-Chief Debbie Phillips-Donaldson [email protected] Tel: +1 815 966 5424 Managing Editor Jessica Taylor [email protected] Tel: +1 815 966 5413 Always on Copy Desk Team Managing Content Editor Tara Leitner PetfoodIndustry.com Community Manager/SEO Editor ■ Exclusive product database Kathleen McLaughlin Milella Associate Editor Andrea Saladino ■ The latest news Associate Editor Kayla Kling ■ Research on nutrition and more Associate Editor Lindsay Beaton Art/Production Team Art Director Candi Teachman Production Manager Jim Riedl Online Exclusives [email protected] Tel: +1 815 966 5426 Advertising Production Coordinator Connie Miller Research: Feline palatability and the shape of kibble SALES TEAM Take a closer look at AFB’s palatability research in USA Kristopher Figge’s Petfood Forum 2011 PowerPoint presen- Sales Manager Karen Blandford-Anderson tation, “Kibble Shape and Its Effect on Feline Palatability”: [email protected] Tel: +1 815 966 5571 www.petfoodindustry.com/7835.html. Sales Associate Ginny Stadel [email protected] Tel: +1 815 966 5591 Europe/Asia How to: Market a superpremium Tineke van Spanje petfood in a down economy [email protected] Tel: +31 495 526 155 Southeast Asia Want to know how to formulate, manufacture, package and Dingding Li market a superpremium petfood? Check out Serge Boutet’s [email protected] Tel: +86 21 54136853 Petfood Forum 2010 PowerPoint presentation, “Making private label superpremium petfoods competitive in a To order reprints contact FosteReprints crowded market,” at www.petfoodindustry.com/7831.html. +1 866 879 9144 www.fosterprinting.com. SUBSCRIPTIONS: www.PetfoodIndustry.com or contact customer service at +1.800.869.6882 Community or +1.763.746.2792. Business and occupation information must accompany each subscription Petfood- C o n n ecti o n.c o m Stay Connected order. Single copy price US$14.00 unless The professional network for the global petfood industry otherwise marked.” Change of address: Give New PETNet tracking system for regulators www.facebook.com/PetfoodIndustry both old and new address when reporting change of address to PETI@KMPSGROUP. could be a good thing for the industry www.facebook.com/PetfoodConnection COM or fax to +1.866.658.6156 www.petfood-connection.com/profi les/blogs/new-petnet-tracking-system- © Copyright 2011, Watt Publishing Co. for-regulators-could-be-a-good-thing Petfood Industry TV All rights reserved www.youtube.com/user/petfoodindustrytv Daily Tweets www.twitter.com/petfoodindustry September 2011Petfood PetfoodI nI d n u d s u t s r yt r y C2201_R17099_1109PETtoc.BK.indd 4 8/22/2011 9:09:22 PM Don’t Wait Any Longer Assure that Pet Food Safety is Part of Your Culture Corporate Project Services (CPS) has the project management expertise and on-site experience to lead your team through the following steps as you expand your Food Safety Management System, deepen the food safety culture within your organization, and protect your brand identity. Here’s how: • Initial on-site Engagement Meeting to • Internal Auditor Training Program in identify current Food Safety Programs preparation for FDA inspections • Gap Analysis & Validation of Current • Prepare for 3rd Party Audits against Practices most Certification Bodies, including • Develop & Implement a those recognized by GFSI comprehensive Food Safety • Annual Food Safety Educational Management System specific to your Updates addressing New Food Safety unique requirements Developments in the Industry Our central focus is effective food safety business solutions for the industry. Effectively evaluating, consulting and implementing procedures within the extrusion processing industry is our specialty. When the pet food market needs increased assistance in a specialized direction – such as food safety initiatives – we are able to respond. There is only one contract service provider that can leverage over 75 years of industry expertise to maximize client results. That provider is Wenger’s Corporate Project Services – CPS. Contact us today. Corporate Project Services 714 Main Street • Sabetha, KS 66534 [email protected] TEL 785 284 2133 • FAX 785 284 3861 corporateprojectservices.com C2201_R17099_1109PETtoc.BK.indd 5 8/22/2011 9:09:58 PM 6 www.petfoodindustry.com Read more Something to Chew On Find more nutrition information at Debbie Phillips-Donaldson www.petfoodindustry.com/ nutrition.aspx Disconnect between veterinary care and nutrition DURING THE AMERICAN VETERI - consisted of one basic course that, in some cases, NARY Medical Association’s annual had to be taught by a professor from another conference in St. Louis, Missouri, USA, program because no veterinary faculty had the in July, several sessions focused on knowledge or expertise to teach it. one significant issue: an overall 17% Any information on nutrition received after decrease in veterinary visits for US pets veterinary school usually comes via a handful over the past two years. This sobering of petfood manufacturers that sell through the figure comes from the Bayer Veteri- veterinary channel. Of course, their products nary Care Usage Study, a collabora- and information are all fine, but let’s face it: That tion among Bayer Healthcare, Brakke information is by its very nature prone to be Consulting and the National Commis- limited and biased. What does it mean sion on Veterinary Economic Issues. It Among the over 600 continuing education for our industry when was conducted in two phases. sessions offered at this year’s AVMA conference, Surveying 2,000 US dog and cat I could count the number of nutrition-related vets are pet owners’ owners, the first phase identified six sessions on both hands. Among the 25-30 most important root causes for the decline, including veterinary
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