Acquiring Music for Television Commercials
E:\M55\OTHERS\Others2\JoFellDiss.fm 2000-09-18 01:14 Acquiring Music for Television Commercials An Investigation into a Neglected Section of the Music Industry Third Year (BA) mini-dissertation in Music and the Moving Image by Joanne Fellows (W300) Music Department/Institute of Popular Music, University of Liverpool, 1998 (supervisor Philip Tagg) Version 2 CONTENTS Acknowledgements Introduction 1. Original Composition 3. Library Music 1.1 The Music 3.1 The use of library music 1.2 Finding a Composer 3.2 Production music compilations 1.3 The Brief 3.3 Monitoring library music 1.4 The Composition 3.4 The writers of library music 1.5 Legalities, rules, regulations 1.6 Time Limitations 4. Advertising and education 26 1.7 Fees and Budgets 1.8 How lucrative is the industry? 5. Conclusion 1.9 Technology 6. Appendices 2. Pre-recorded music Bibliography 2.1 The use of pre-recorded music Musical references 2.2 Research companies Briefs 2.3 Unusable items MCPS material 2.4 License Negotiations Bosworth production music 2.5 Arrangement of the music catalogue 2.6 The popular music connection 2 Joanne Fellows: Acquiring Music for TV Commercials Acknowledgements I would like to thank the following for their invaluable help throughout the writing of this dissertation: Abbott Mead Vickers, BMP DDB, Matthew Bale, Sandie Barnes, Richard Bird, Matt Cox and Jeff Wayne Music Ltd., Rob Dpram. Rod Syers and Logorhythm Music, Julia Fellows, Liz Fellows, Mark Halpern and Bosworth & Co. Music Ltd., Tom Hutchinson, the Independent Television Commission, Julie Inns, Jayne Jones, Rick Juckes, John Montgomery and Ogilvy and Mather, the Per- forming Right Society, Mike Preston, Saatchi and Saatchi, Shots, Philip Tagg, Robin Tait and the University of Liverpool Television Service.
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