After a natural disaster strikes, getting back to normal may seem impossible.

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American Association of School Librarians | 50 E Huron, Chicago, IL 60611 | 1-800-545-2433, ext 4382 | www.ala.org/aasl

499917_American.indd 1 11/4/10 11:15:36 PM TEXAS LIBRARY JOURNAL contents o After a natural Published by the Volume 88, N 2 Summer 2012 TEXAS LIBRARY disaster strikes, ASSOCIATION President’s Perspective...... 63 Membership in TLA is open to any Sherilyn Bird individual or institution interested getting back in Texas libraries. Editorial: From the Ground Up...... 65 Gloria Meraz To find out more about TLA, order TLA to normal may publications, or place advertising in New Directions for the Association: The 2012-2015 TLA Strategic Plan Texas Library Journal, write to Texas Library Association Kathy Hoffman and Richard Wayne seem impossible. 3355 Bee Cave Road, Suite 401 Austin, Texas 78746-6763; Be Your Own Architect: Manage Renovation call 1-800-580-2TLA (2852); or visit Projects Internally – Part II...... 69 BEYOND WORDS SCHOOL LIBRARY RELIEF FUND our website at www.txla.org. Eric C. Shoaf Since 2006, the American Association of Sc A directory of TLA membership is Librarians, with funding from the Dollar Gen PR Branding Iron Awards...... 72 available in the “Members Only” Foundation, has given more than $800,00 section of the website. 2012 Top Technology Trends in Texas Libraries...... 74 grants to over 90 school libraries across Todd Humble country affected by natural disasters. We’ve Opinions expressed in Texas Library Journal are those of the authors and TLA 2012 99th Conference Snapshots, Awards...... 75 created a website with tools to help with o are not necessarily endorsed by TLA. areas of the recovery proc Preparing for the 83rd Legislative Session...... 78 Gloria Meraz Apply for a Beyond Words Grant: The Role of Libraries in Career and Technical Education...... 80 www.ala.org/aasl/disasterrelief Journal Staff Danna McCartney

Editor Gloria Meraz Pioneering New Directions: Creating a Social Media Strategy ...... 83 Layout/Graphics Mary Ann Emerson Greg Hardin, Brandy Klug, and Ursula Williams Advertising Mgr. Kasey Hyde Newsnotes...... 87 Printer Capital Printing

Images used by permission of the Harris County Library Director

© Texas Library Association

Texas Library Journal (ISSN 0040-4446) is published quarterly in spring, summer, fall, and winter by the Texas Library Association, 3355 Bee Cave Road, Suite 401, Austin, Texas 78746-6763. Periodicals Postage Paid at Austin, Texas. POSTMASTER: Send address changes to Texas Library Journal, 3355 Bee Cave Road, Suite 401, Austin, Texas 78746-6763. Subscription price: to members of TLA, 94 cents, COVER: From the mural “Flights” installed in 2005 at the Clear Lake City-County included in annual dues; to nonmembers, $25 per year Freeman Branch Library – a joint project of Harris County and the City of Houston. for domestic, $30 out-of-country. Single issues: $7. Mural artwork is by Pat Rawlings, assisted by Faisal Ali. http://www.patrawlings.com/gallery.cfm

American Association of School Librarians | 50 E Huron, Chicago, IL 60611 | 1-800-545-2433, ext 4382 | www.ala.org/aasl

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ne of the many privileges of our communities and aligning of being president of TLA services to meet those needs; working Ois being able to work with together to support mutual goals; sharing the association’s very talented board, information and resources; and learning staff, and membership to advance the from each other and uniting to advocate association’s mission. We join our state for libraries and library workers. association as individuals, because Collaboration is an inherent professional we believe in its mission and want to value. Consider how through collectively support efforts to empower professional networking, cooperative library personnel and supporters to cataloging, and purchasing agreements fiscally challenging and very dynamic develop library excellence for the people as well as sharing of library resources environment in which we operate. of Texas. TLA is over 100 years old. As we have innovatively solved problems we enter our second century and prepare How will we as an association respond for library users and strengthened our to celebrate the 100th conference in Fort profession. It is a shared personal value to the changed environment? The Worth, it is a good time to assess our as well. Many of us freely acknowledge strategic plan will guide us. As the strengths and consider how we will work that we are better librarians because Executive Board begins planning for together to find library solutions for a we have trusted coworkers and friends the implementation of the plan and sustainable future. from whom we draw strength through we consider how to prioritize and Successful organizations are strategic mutual give and take. Collaboration assign action items, you will have an organizations. The recent good news is is an old asset. We clearly understand opportunity to choose a role. I urge that Council adopted a new 2012-2015 that successful collaborations serve you to contribute and thank you for strategic plan to guide us in realizing our the needs of libraries and their considering how to be part of the future library community’s vision for a future in communities. What is different is the we collectively envisioned. J which “each and every Texan recognizes the value that libraries bring to their lives.” The theme of the 100th conference is Promoting our Values, Proving Our Worth. The strength of the strategic plan and the conference theme is that they are community-based efforts to help members demonstrate the relevance and value of library work. Recently in response to an invitation to speak on collaboration, I began considering the role of partnerships and collective action on the success of libraries and library workers. It is really quite simple. Working together we become stronger. As so aptly put by the African proverb, “to go fast, go alone; to go far, go together.” Thought leaders are recognizing that shared efforts produce better results. The word “collaboration” has become a business buzz word and collaboration is frequently the subject of management literature. Library workers are fortunate. Our culture has long prepared us to work together to produce results. We understand the importance of collaboratively identifying the needs

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good friend of mine always government budgets. Public institutions Castro; Christian; Davis, Y.; Driver; cautions, “We get the have a responsibility to operate wisely Dukes; Dutton; Farias; Farrar; Geren; A government we deserve.” and fiscally responsibly. However, I Gooden; Gutierrez; Hamilton; Harless; With this in mind, I ask colleagues the do not believe that the best interests Harper-Brown; Hernandez Luna; following: Did you vote in this past of the people of the state (or the Hopson; Huberty; King, S.; King, May’s primary election? Did you vote general economic outlook for Texas, T.; Kolkhorst; Lozano; Lucio; Margo; for the candidates that support the for that matter) are served by cutting Marquez; Martinez; Martinez Fischer; issues you value? essential educational programs without McClendon; Menendez; Miles; Muñoz; Naishtat; Oliveira; Pickett; Pitts; I often hear librarians complain about understanding fully the impact of those cuts. We cannot ask people to be Quintanilla; Raymond; Reynolds; what elected officials do or fail to do in self-sufficient without giving them the Rodriguez; Scott; Sheets; Sheffield; support of education. I share in those means of helping themselves. Smith, T.; Strama; Thompson; Truitt; commiserations, but in thinking about Villarreal; Vo; Walle. Rep. Alma Allen’s recent comments – As we move into the fall elections, I urge specifically, that educators do not vote all of us to vote and to consider what we Nays: Aliseda; Anderson, R.; Aycock; in large numbers – I wonder if we as a want from our elected officials. I believe Beck; Berman; Branch; Brown; community really do exercise our power we should hold candidates accountable Button; Cain; Callegari; Chisum; of the vote. for their actions and vote for individuals Coleman; Cook; Craddick; Creighton; who commit to addressing the values we Crownover; Darby; Davis, J.; Davis, S.; Please understand, I am not telling you want to see enacted in law and in the Eissler; Elkins; Fletcher; Flynn; Frullo; who you should vote for or what your state budget. Gallego; Garza; Giddings; Gonzales, priorities should cover. I’m asking that, L.; Gonzales, V.; Gonzalez; Hancock; Surprisingly, voter statistics show that if you are one of the many librarians, Hardcastle; Hartnett; Hochberg; many educators (and I count librarians library supporters, or educators who Howard, C.; Howard, D.; Hughes; as educators) do not vote. We cannot be laments the cuts to education and Hunter; Isaac; Jackson; Keffer; King, silent. Next session is likely not going libraries, you ask yourself if your P.; Kleinschmidt; Kuempel; Landtroop; to be much stronger financially than political actions (i.e., voting) work to Larson; Laudenberg; Lavender; the last one – which all but obliterated remedy or aggravate your grievances. Legler; Lewis; Lyne; Madden; Miller, statewide funding for libraries. Let me be clear. I believe libraries are D.; Miller, S.; Morrison; Murphy; a bi-partisan issue. We’ve had support TLA is often asked “which legislators Nash; Orr; Otto; Parker; Patrick; and hostility from both sides of the voted for library funding?” In the case Paxton; Perry; Phillips; Price; Riddle; aisle. I believe we should look at elected of the budget (in most instances), Schwertner; Shelton; Simpson; Smith, officials as individuals and what their most lawmakers vote on the entire W.; Smithee; Taylor, L.; Taylor, P.; actions say about what they support. Appropriations Bill – not just one Torres; Turner; Weber; White; Woolley; At one recent library gathering, one particular area. During last session, Workman; Zedler; Zerwas. however, there was one specific House out-spoken librarian stated how shocked Present, not voting: Mr. Speaker; proposal to add an amendment to the she was that state legislators cut funding Carter; Deshotel; Eiland; Guillen; state budget for library funding that did to such an extreme. She repeated how Johnson; Mallory Caraway; Peña; receive a record vote. The motion failed. disappointed she was at the attitudes and Ritter(C). lack of support of politicians. Another The information below is contained in librarian said she personally didn’t the House Journal for Friday, April 1, Absent, Excused: Allen; Hilderbran; understand why people were so surprised 2011. Alvarado; Solomons; Veasey. at the turn of events. The state’s voters On the Proposed Amendment to HB Note: Rep. Simpson later introduced elected legislators who, in the majority, 1 by Anchía to appropriate $3 million/ his own measure to restore $3 million said they wanted to shrink government. biennium to Loan Star Libraries (Direct in library funding. Why then, she asked, were any of us Aid to Public Libraries): I ask that you be politically active in the surprised that they did exactly what they Yeas: Alonzo; Anchía; Anderson, C.; coming months. Much is at stake. J said they would do. Bohac; Bonnen; Burkett; Burnam; I certainly support sound budget practices and operating efficient

TEXASLIBRARYASSOCIATION 65 NEW DIRECTIONS for the ASSOCIATION The 2012 - 2015 TLA STRATEGIC PLAN by Kathy Hoffman and Richard Wayne Introduction In July 2011, TLA President Jerilynn The two subcommittees delved into Strategic Plan was adopted by TLA A. Williams appointed a Strategic their work assignments during the Council April 20, 2012. Planning Task Force to create a new fall of 2011. The Environmental Scan Key Components of the Plan three-year plan for the Association. Subcommittee was charged to gather The task force was comprised of and review articles, reports, and other A mission statement defines the TLA’s Executive Board members, four relevant documents related to the core purpose of the organization and divisional councilors, and two co- technological, societal, economic, addresses who the organization serves, chairs. In addition, two subcommittees educational, and political environment, what roles it plays in the lives of its were initiated: the Environmental as well as information relating to customers, and what the organization Scan Subcommittee and the Vision, academic, public, school, and other is trying to accomplish. Simply, the Mission and Values Subcommittee. types of libraries, and prepare and mission of TLA is to “empower library Both subcommittees were made up of comment on a written report. The personnel and supporters to develop members from diverse types of libraries. written report provides an in-depth library excellence for the people of TLA member input was solicited analysis of current trends that will Texas.” through a variety of mechanisms, impact our libraries and the Association. Values are the guiding principles and including a member survey. Nine key concepts were identified in deeply engrained operating rules of an our environment that could have a organization. TLA’s core organizational The Process strong influence on our future. They values are: The planning process kicked off during include: 1) national and Texas economy • Diversity and Inclusiveness the 2011 Annual Assembly with a and library funding, 2) employment Hot Topics Focus Group and Idea opportunities for librarians nationally • Equity of Access to Information and in Texas, 3) changing demographics Lab. The purpose of these activities • Ethical Responsibility and Integrity was threefold: 1) to gain insight into of Texas and the changing nature how TLA can remain relevant to its of library patron’s expectations, 4) • Excellence in Libraries and members now and in the future, 2) to demographics of TLA, 5) proving value / Librarianship understand TLA members’ perceived accountability, 6) changes in collections • Intellectual Freedom value of membership and what products from physical to digital, 7) technology in • Literacy and Lifelong Learning and services are most useful, and 3) to libraries, 8) school librarian certification understand the most pressing challenges mandates, and 9) continuous reinvention • Social Responsibility and the Public TLA members face in their day to of our libraries. Data from the scan was Good used to inform all of the other parts of day profession. The data generated A vision statement paints a picture of the strategic plan. from these sessions was then used to an organization’s success at a future formulate a survey to gather input on The purpose of the Vision, Mission point in time. TLA’s envisioned future these same issues from the greater TLA and Values Subcommittee was to is: “Each and every Texan recognizes membership. review TLA’s current vision, mission, the value that libraries bring to their The member survey was posted online and values statements and redefine lives.” More specifically, a description from October 28-November 30, and refocus these components as of TLA’s envisioned future is: appropriate. 2011. A total of 1,433 responses were “Texans are proud to have the best received (approximately 20% of TLA After reflecting on the work of the two libraries in the world. The people membership). Data from the survey subcommittees, the Strategic Planning of Texas and the governments and clearly pointed to five critical areas that Task Force further refined the vision, organizations that represent them should be addressed in the strategic mission, and values statements and enthusiastically work with libraries plan: professional development, annual developed five strategic initiatives and to make each one a model of conference, continuing education, their action items. Member input on excellence. The people who work networking opportunities with the draft document was solicited via for and support Texas libraries add colleagues, and articulating the value the TLA webpage as well as during the significant value to the information of libraries. TLA annual conference. The 2012-2015 seeking needs of all Texans.

66 Texas Library Journal • Summer 2012 TLA is a positive role model and Next Steps valued leader, partner, resource, With the adoption and advocate for Texas libraries. of the Plan by TLA reaches Texas communities, Council at annual expanding access both physically conference, the and virtually, to bring literacy TLA Executive and lifelong learning to the Board is now forefront. TLA seeks innovation planning the critical and sustainability of resources to implementation connect and inspire all Texans phase of the plan to grow, learn, and reach for which includes: excellence.” prioritization and To move the association closer to assignment of action its envisioned future, the Strategic items, monitoring Strategic Planning Task Force Co-Chairs Kathy Hoffman and Richard Wayne Planning Task Force identified five key progress on areas of focus: initiatives, assessing our performance, Strategic Planning Task Force and reporting to the membership. The Sherilyn Bird, Texas Woman’s University Strategic Initiative #1: intent of the Board is to use the plan There are increasing demands from as a real tool to help TLA move into Jesús Campos, South Texas College all stakeholders to demonstrate the future. It will not simply sit on a Maribel Castro, Lubbock ISD quantitative as well as qualitative value. physical or digital shelf unused and TLA and its members will convincingly gathering dust. Instead, the substantive Carlyn Gray, Round Rock ISD demonstrate the value of libraries and changes in direction indicated by the librarians to these stakeholders through Kathy Hoffman, Retired, Co-chair plan will become part of the daily advocacy and related actions at the conversation of TLA membership and Karen Hopkins, University of Texas at state and local levels. staff. Arlington Strategic Initiative #2: Karen Kessel, Hays CISD TLA will develop an online dashboard Kathy Hoffman is the retired executive April Kessler, University of Texas Austin that reflects the evolving nature of director of the Research Medical potential and current TLA members Library at the University of Texas MD Meller Langford, Houston Public and that highlights critical library- Anderson Cancer Center, and Co- Library related issues. chair of the TLA Strategic Planning Maria Elena Ovalle, Region One ESC Strategic Initiative #3: Task Force. Richard Wayne (Richard. TLA values, seeks, and develops a [email protected]) is David Schuster, Plano ISD the assistant director for strategic diverse leadership and membership. All Beth Scudder, McKinney Public Library planning at UT Southwestern Medical barriers to full member participation System based upon gender, race, creed, age, Center Library, and co-chair of the sexual orientation, national origin, TLA Strategic Planning Task Force. Patricia Smith, TLA ethnicity, or disability will be identified Alice Specht, Hardin-Simmons and eliminated. Links to the planning documents can University Strategic Initiative #4: be found at: http://www.txla.org/ Loretta Wallace, University of Houston TLA will forge new relationships and strategic-plan and http://www.txla. strengthen existing ones to benefit org/groups/SPTF Richard Wayne, UT Southwestern libraries and the people they serve. Medical Center, Co-chair Acknowledgements TLA will promote collaboration Jerilynn A.Williams, Montgomery The authors wish to thank the members and partnerships within the library County Memorial Library System community and help individual libraries of the TLA Strategic Planning Task partner with other groups to strengthen Force, the Environmental Scan Advisors: Subcommittee, and the Vision, Mission their own services. Chris Jowaisas, TLA and Values Subcommittee for their Strategic Initiative #5: dedication, creativity, and hard work. Ted Wanner, TLA J TLA will provide online tools for members to participate in association business and events.

TEXASLIBRARYASSOCIATION 67 A Statement of Vision, Strategic Initiatives & Action Items Mission, Values, and The Strategic Initiatives and Action Items represent key areas of focus for the Association for the next three years. Accomplishing these initiatives will move the Major Initiatives Association closer to its envisioned future. The initiatives are not listed in priority order. Strategic Plan 2012-2015; Strategic Initiative #1 There are increasing demands from all stakeholders to Adopted by TLA Council demonstrate quantitative as well as qualitative value. TLA and its members will convincingly demonstrate the value of libraries and librarians to these stakeholders April 20, 2012 through advocacy and related actions at the state and local levels. Founding Purpose Action Items: The objective of this Association shall be • Cultivate a diverse community of champions for libraries to promote and improve library service • Develop a campaign that will raise awareness of the value of libraries and librarians in Texas (TLA Bylaws, Article II) • Identify and articulate what users value about library services • Bolster efforts to enhance funding for libraries and library services Mission • Develop mechanisms to highlight and recognize best practices in libraries The mission of the Texas Library Association is to empower library Strategic Initiative #2 TLA will develop an online dashboard that reflects the evolving nature of potential and current TLA members and that highlights critical personnel and supporters to develop library-related issues. library excellence for the people of Texas. Action Items: Core Organizational Values • Understand the placement success, career goals, and needs of library school students • Diversity and Inclusiveness and others entering the profession • Equity of Access to Information • Understand the evolving skills, knowledge, and experience requirements for library • Ethical Responsibility and Integrity personnel • Excellence in Libraries and • Monitor the library environment, identify critical issues and report to the TLA Librarianship membership for possible planning and action • Intellectual Freedom • Enhance the TLA membership database to include further demographic information • Literacy and Lifelong Learning and member expectations and interests • Social Responsibility and the Public Strategic Initiative #3 TLA values, seeks, and develops a diverse leadership Good and membership. All barriers to full member participation based upon gender, Envisioned Future race, creed, age, sexual orientation, national origin, ethnicity, or disability will be identified and eliminated. Each and every Texan recognizes the value that libraries bring to their lives Action Item: Build a diversity action plan Strategic Initiative #4 TLA will forge new relationships and strengthen existing Vivid Description of Our Future ones to benefit libraries and the people they serve. TLA will promote collaboration Texans are proud to have the best and partnerships within the library community and help individual libraries partner libraries in the world. The people with other groups to strengthen their own services. of Texas and the governments and Action Items: organizations that represent them • Collaborate with the state legislature and other agencies to increase funding for all types enthusiastically work with libraries to of libraries make each one a model of excellence. • Encourage the creation of local collaboratives for resource sharing and enhanced The people who work for and support services by showcasing all types of successful partnerships Texas libraries add significant value to the • Facilitate dialogues between library educators and the library community for mutual information seeking needs of all Texans. benefit TLA is a positive role model and valued • Identify and collaborate with organizations that complement library services for mutual leader, partner, resource, and advocate benefit for Texas libraries. TLA reaches Texas TLA will provide online tools for members to participate communities, expanding access both Strategic Initiative #5 in association business and events. physically and virtually, to bring literacy and lifelong learning to the forefront. Action Items: TLA seeks innovation and sustainability • Explore and deploy a digital solution to capture TLA’s organizational knowledge of resources to connect and inspire all • Develop a prototype for synchronous virtual tracks for major events, conferences, and Texans to grow, learn, and reach for meeting excellence. 68 Texas Library Journal • Summer 2012 68 Texas Library Journal • Summer 2012 Manage Be Your Renovation Projects Internally – Part II

wnby Eric Architect: C. Shoaf touch. If your local dealer understands Furniture vendors typically do not O the project your organization is charge for these design services, but planning, they will be able to provide offer them as a means to drive their Editor’s Note: Part I of “Be Your Own a number of choices in furnishings business. In short, they assume you Architect” appeared in the spring issue of and also help with color and material will make a purchase once the proper TLJ. To access the article, go to www. selections. The vendor’s design staff can furniture is selected. It is important txla.org/tlj. share advice on laying out the furniture not to take advantage of this service, arger library building projects within the floor plan and show options and to use it only if the organization is usually require an architect to for the size and type of furniture serious about a purchase and intends L manage design and construction, that would best fit needs. Advances to follow through. This does not mean but these days many libraries find that in software mean that the interior the library is obligated to buy, simply the results of space planning often are designer can provide 3-D drawings of that professional courtesy should be implemented in smaller less-expensive the space from different angles for a extended to vendors and suppliers where pieces rather than a single large project. better visual indication of the look of possible. the space. This also allows library staff Many of these projects involve re- Photo courtesy of Eric C. Shoaf purposing space freed from shelving the opportunity or other uses, where the total of the to experiment project is to remove the shelves and with more than place new furniture. Further, many have one option for realized that architects and engineers furniture layout are expensive, and when it comes to before making a renovating an open space, it may be purchase decision. possible to use internal library staff to The most complete the project. Here some ideas important elements to help with planning and designing to communicate limited design projects. to the furniture vendor and The furniture vendor has interior designer designers are the results of Larger furniture vendors often have the programming an interior designer on staff that can work that was done help not only with furniture selection and the resultant but also placement, and it is usually criteria of use included as part of the sale – not an document that extra cost add-on. Library furniture was developed. manufacturers and sales companies Function drives stay attuned to the marketplace and are the layout of the ready with new designs and styles of space and the furniture to meet evolving needs. They best outcome also provide training to their workforce comes from taking in new and anticipated changes in space direction about use use. Websites can provide a lot of the that derives from specifics, but nothing beats the personal the planning work.

TEXASLIBRARYASSOCIATIONSSOCIATION 69 Interior designers know about copies of the original floor plans for the furnishings and how to lay out space to structure. These are usually maintained meet stated functional needs and criteria by the institution or local government for use. However, they are not specialists for a public library building, and the in building and fire codes. Before document should call out precisely the finalizing any plan, it is vital to have floor loading as designed. There have both the plans and the space inspected been instances where the loading was by qualified experts. different in spaces on the same floor, so this is important. If the loading is a I’m no expert – I know experts question, a structural engineer should Major building or renovation projects be consulted. When shelving is being in the library will require a cadre removed and re-purposed for a reading of experts – the architect, engineer, or study area it is not necessary to be communications specialist, furniture concerned with floor loading. vendor, construction manager, and project leader. Even for projects that What a jolt – the electricity! may be manageable by library staff, it is One of the most common complaints important and necessary for the do-it- from library users today is a lack of yourself architect to “know the experts” Photo courtesy of Eric C. Shoaf electrical outlets in the library. Users in order for the job to be done right. want to charge their laptop computers, always as strict as the standards for Previously mentioned was the need for cell phones, cameras, tablets, ipods, and new construction and can depend on an electrician or engineer for planning other battery-operated equipment while costs for the project and marginal costs and placing electrical outlets. Other in use and they want to be comfortable to achieve compliance with ADA. Of experts also need to be consulted by doing so. For safety reasons, this means particular interest is maintenance of the do-it-yourself architect. Fire safety not having charger cables running out is an important aspect of any space what is called the accessible path of from chairs over to nearby walls where design. There are building codes that travel to an exit. Generally, costs for they are tripping hazard. Adequate govern the size, number, and location of added alterations to the accessible sources of electricity to meet today’s exits. The codes allow for different uses path of travel in a renovated space are needs is something that may or may of space. Thus a collection of library considered disproportionate only if they not be explicitly articulated in the shelving ranges has one applicable exceed 20 percent of the cost of the criteria for use brief that is developed code whereas removing the shelves overall alteration. Section 8 of the ADA in the programming stage, but it is and creating a study area changes the code deals specifically with libraries. well-documented and deserves scrutiny. code requirements. Public librarians Check with the local ADA compliance Public service librarians will tell you can consult the city or county fire chief officer in the local government that, at present, you cannot go wrong for an interpretation of the code in structure, or at the university or with adding more electrical outlets. the designated space. At universities, institution where the project is taking This will require the intervention the fire marshal is the one to call. Key place. In designing a study space, a of specialists – at the very least an things to remember are that furniture librarian certainly wants to be aware of electrician, and for larger projects an cannot block an exit path, that there issues related to access for wheelchairs, engineer, to insure that the job is done must be sufficient exits for the number and there are specific provisions about to code and that adequate circuits are of persons seated in the room, and that this. Most cities, counties, and academic available for additional outlets. exits must be clearly marked with both institutions have a designated office responsible for ADA compliance. Placement of the electrical outlets visual and audible fire alarms. If the requires some consideration because, Consult the expert for best application area renovated has a sprinkler system, when it comes to using them, library of ADA guidelines for the planned get advice on whether the changes to patrons sometimes forget about renovation. the space will affect water flow from the walkways. Cluster the electrical sources sprinkler heads. The fire safety expert Another important element in planning beside the seating areas. Investigate will make suggestions and will also renovated space in libraries is the load tables that sit next to the wall and feed appreciate being asked. bearing capacity of the floor mentioned electricity internally through cables to Compliance with the Americans in Part 1. Certainly this is an issue when the tabletop. Comfy chairs positioned With Disabilities Act (ADA) is also putting up shelving for books or other by a pillar or wall wired for electrical a good standard to achieve though library materials. Bear in mind that outlets is preferable to having wires it is sometimes not necessary when even moving some shelves from one side running across the floor to user’s the size of space renovated is small. of the room to another may create an electronic devices. While it is both The standards for alterations are not issue with floor loading. It is best to get elegant and convenient to have electrical

70 Texas Library Journal • Summer 2012 outlets in the floor, be aware that this of Public Liberal Arts Colleges William Sannwald. Checklist of Library often involves floor core drilling that (COPLAC). Keene State College, Building Design Considerations is rather expensive. Unless involved in Keene, NH. (2009). Available Chicago: American Library a major renovation, this is usually cost at: works.bepress.com/marilyn_ Association, 2009. Excerpt available prohibitive. billings/22 at: http://www.alastore.ala.org/ pdf/9780838909782_excerpt.pdf Punch list Crumpton, Michael and Kathryn Crowe. “Using Evidence for Library Bryan Sinclair. Commons 2.0: Completing the project means a Space Planning” Proceedings of the Library Spaces Designed for careful review once all the work is 2008 Library Assessment Conference, Collaborative Learning (2007). done and furniture is installed. Be Seattle, WA 2009. 51-64. Available Available at: www.educause. sure every piece is accounted for, that at: libres.uncg.edu/ir/uncg/f/M_ edu/EDUCAUSE+Quarterly/ all work is performed to a satisfactory Crumpton_Using_2009%20 EDUCAUSEQuarterlyMagazine level and that everything meets the (MULTI%20UNCG%20 Volum/Commons20LibrarySpaces design specifications. A “punch list’”is AUTHORS).pdf Designed/162265 the name given to the list of items left incomplete or not completed as Anders C. Dahlgren. Public Library SmartDraw - www.smartdraw.com required. Make a list and check it twice. Space Needs: A Planning Outline Space Planning Resources – Utah State If you have followed the steps outlined (2009). Available at: dpi.wi.gov/pld/ Library. Available at: library.utah. above, the new space should be inviting pdf/plspace.pdf gov/programs/development/toolkit/ to users and offer the best facility to Designing Libraries: The Gateway spaceplanning.html meet their needs. to Better Design - www. Margaret Sullivan. ‘Divine Design: designinglibraries.org.uk/resources How to create the 21st-century Eric C. Shoaf [[email protected]] is EZ Blueprint - www.ezblueprint.com school library of your dreams’ Library associate dean of libraries at Clemson Journal April 21, 2011. Available University in Clemson, SC. Herman Miller Inc. The Once and at: www.libraryjournal.com/slj/ Future Library - www.hermanmiller. home/889642-312/divine_design_ com/MarketFacingTech/hmc/ how_to_create.html.csp Resources research/research_summaries/assets/ ACRL/LAMA Guide for Architects: wp_Once_and_Future_Library.pdf Leena Toivonen & Maarit Laskujärvi. Guide for Planning Higher Education Changing physical library space: Library Space Planning Think Tank at Planning and design of new academic Library Spaces. Chicago, IL: UNC-Asheville. Available at: facstaff. library (2008). Available at: www. American Library Association, 2010. unca.edu/sinclair/spaceplan/index. eahil.net/conferences/helsinki_2008/ Available at: wikis.ala.org/acrl/index. html www.terkko.helsinki.fi/bmf/ php/ACRL/LLAMA_Guide_for_ EAHILpapers/Leena_Toivonen_ Architects_and_Librarians LJ Design Institute: Six Space Challenges from Six Libraries: paper.pdf Elisa Addlesperger, et al. Redesigning Library by Design, September Susan Tschabrun. The Pollak Library Library Spaces to Meet Students’ 27, 2011. Available at www. Space Plan – Cal State-Fullerton Needs. Available at: www.carli. libraryjournal.com/lj/home/892022- (2011). Available at: www.library. illinois.edu/mem-serv/mem- 264/design_institute_six_space_ fullerton.edu/content/documents/ train/100514pswg/Redesigning_ challenges.html.csp PL_Space_Plan.pdf Space_May21.pdf Master class in library design - www. Chijioke Ferdinand Ugwuanyi, Roseline ALA Library Fact Sheet Number sconul.ac.uk/news/evolvinglibraries Ngozika Okwor and Emmanuel 11 - Building Libraries and Tim Newcomb. “Is a Bookless Chukwudi Ezeji. “Library space Library Additions: A Selected Library Still a Library?” Time and place: Nature, use and impact Annotated Bibliography. Available Magazine July 11, 2011. Available on academic library,” International at: www.ala.org/Template. at: www.time.com/time/nation/ Journal of Library and Information cfm?Section=Buildings&template=/ article/0,8599,2079800,00. Science Vol. 3(5) May 2011. 92-97. ContentManagement/ html#ixzz1dyr5DnB7 Available at: www.academicjournals. ContentDisplay. org/ijlis/PDF/pdf2011/May/ cfm&ContentID=25417 Hellen Niegaard. “Library Space and Ugwuanyi%20et%20al.pdf Digital Challenges” Library Trends BCI Library Design - www.bcieurobib. Volume 60, (1) Summer 2011. Visio - visio.microsoft.com com/tag/library-space-planning/ Available at: muse.jhu.edu/journals/ Whole Building Design Guide: Marilyn S. Billings. “Library Space library_trends/v060/60.1.niegaard. Libraries - www.wbdg.org/design/ Redesign (Virtual),” Council pdf library_st.php J

TEXASLIBRARYASSOCIATION 71 2012 Public Relations Branding IRON BEST OF SHOW AWARDS University of Texas at San Antonio, Every year, the Texas Library Spring 2011 Social Association honors libraries and library support organization that Media Campaign for National effectively promote library services. Library Week (Non-traditional media So often, PR activities are seen as an promotions) “extra” to daily operations. In fact, Blending virtual activities with physical ones, UTSA promoting libraries and the positive created a campus buzz with a slate of social media and live events intended to raise impact they have on our communities, awareness of the libraries’ services. The campaign featured a Facebook Check-in campuses, and state is at the heart of Deal, a YouTube video quiz, secret password postings, and meet-ups. The campaign delivering services and ensuring that resulted in a 40% increase in Facebook “likes,” strong turnout at in-person events, support for libraries is strong. and positive feedback on the libraries’ Facebook page. The Texas library community has a wealth of talent in the marketing CATEGORY WINNERS arena. Whether overseeing professional contractors in Outdoor Advertising the design of formal brands Baylor University, Texas Collection Outdoor Banners and logos or taking the do-it- Outdoor banners displayed along The Texas Collection on Baylor’s yourself approach in creating campus promoted the archives through large and intriguing images of buzz through social media, archival materials. The banners were exhibited outside the building in library staff members are high traffic areas and created a stir among students and faculty. successfully publicizing the diversity of programs and Editorial Strategies services in today’s libraries. Larry Justiss, San Angelo Public Library We congratulate all of For many years, Larry Justiss has cultivated local media. From newspapers the winners of the 2012 to TV, Justiss has made himself available to tell the library’s story. Hi PR Branding Iron Awards contributes regularly to the local paper – discussing everything from the competition. We encourage latest book additions to programs and services. This is good old fashioned all libraries to submit entries PR at its best – consistent, local, and interesting. In fact, Justiss has been so successful getting the library’s activities noted by local media, the next year to share their best Stephens Central Library has been called “Larry’s Library” – a testament practices with the wider Texas to the institution and the man working tirelessly to make sure those it community. serves know about all the wonderful activities conducted on their behalf.

72 Texas Library Journal • Summer 2012 Broadcast Advertising to let potential volunteers know what communicating VPL’s mission and Baylor University, Texas Collection their contributions would mean and values: “Where the Journey Begins.” to have a choice about how they could Treasures of The Texas Collection volunteer. The library designed creative Brands & Logos National Public Radio broadcasting marketing pieces based on volunteer Honorable Mention began in November 2009 and now job descriptions: book wrangler, library Friends of Northside ISD, continues to air biweekly. Hosted by Dr. LibraryPalooza 2012 Robert Darden, the broadcasts highlight concierge, creative consultant, cyber interesting stories of Texas’ past and coach, and secret shopper, for instance. The Friends of Northside ISD invite writers on the show to share more The library distributed almost 600 Libraries began a bi-annual teen history about Texas. The half-hour applications and now has a corps of 223 author festival called “LibraryPalooza: shows are run by The Texas Collection support volunteers. That Author Thing!” After accepting and feature its historical archives. student submissions for a poster and Print logo design, the planning committee Broadcast Advertising Advertising accepted the design by high school Honorable Mention Austin Public students Rafaela Infante and Donald Denton Public Library, Library, Kowalewski. The logo conveys the Library Larry’s Big Day festival’s purpose of celebrating reading “Read: Your and writing in a fun context. The Summer Reading Club Life Depends versatile logo has been used on all print Promotion on It” and electronic publicity, including Denton Public Library teamed Poster posters, fliers, programs, bookmarks, up with Denton Television to t-shirts, websites, and Facebook. produce a commercial promoting The poster, the library’s Summer Reading Club. titled Collateral Materials The commercial featured popular “READ: Your Life Tyler Junior College, “LEAP” characters from the library’s television Depends on It,” features Austin’s public materials, including show: Library Larry’s Big Day. Through safety leaders: the police chief, fire chief, tattoos the promotion, the library achieved and EMS director. Designed in-house, Using its new LEAP record numbers of participants in the the impressive poster emphasizes the (Learning Electronic summer program. importance of libraries and reading. Access Portal) icon, the library created Non-Traditional Media The poster has been widely distributed give-aways, including tattoos, for Student throughout APL’s system, city Honorable Mention Activities Fairs and other events. The departments, and the Austin school LEAP icon echoes a pictograph image of Nancy Jo Lambert, Ruth Borchardt district. It has proven to be so popular a Plains antelope (the college is known as Elementary among city department heads that they the TJC Apaches) and embodies fleetness Librarian Nancy Jo Lambert created are asking if their department can be and agility – much like libraries need to a new look and feel for her school represented in the next poster! be today. library. She created a brand (“Read. Learn. Connect.”) and logo to unify and Brands and Logos Collateral Materials identify the library and its services. She Victoria Public Library, Honorable Mention created a website, QR codes, a mobile “Where the Journey Begins” McAllen Public Library app, Facebook page, and PR campaign Victoria Public Library underwent a McAllen Public Library has created to promote the library to students and diverse products and give-aways that branding redesign to meet the changing faculty. The response from students, showcase the library’s new main library needs of the community. From publicity teachers, and administrators has been as well as services. Collateral materials overwhelming in appreciation. to signage, the brand and logo were included a tote bag, USB drive, used to promote programs and services PR Plan word magnet, handouts, postcards, and to establish an identifying dynamic publications, and bookmarks. These Arlington Public Library, “Become image. The colorful and elegant items draw a Part of Our Story: Volunteer!” colorful attention to the diverse services available In 2011, Arlington Public Library scheme through McAllen Public Library. J (APL) began a campaign to recruit provides a volunteers. The Library decided to consistent See more images at take a creative approach and design a yet flexible www.txla.org/branding-iron. program and promotional campaign design for

TEXASLIBRARYASSOCIATION 73 personal interaction networks are short URLs at this point to the average shrinking and causing a dramatic rise person. When considering the use of in loneliness. With more time spent on QR codes, be honest with yourself as to 2012 Top devices less time is available to spend on why you are planning on using them. y face to face interaction. How many of the QR codes in this article did you use? To improve their It’s not just Technolog utilization, we must make it clear to about using patrons what these types of links can in a particular provide to them (movie/book trailers, Trends technology; it’s no need to type in URLs, potentially about using it faster access to information, etc.). To Libraries well. As librarians be successful you need to point people we must address to mobile-optimized pages with clearly Texas by Todd Humble both online social related results that benefit the patron so networks and the face-to-face networks they have a positive experience. The TLA Automation and Technology in our local community. Although QR with caution. When considering Round Table once again surveyed Texas online interaction may be easier for QR codes, be aware that since no librarians to assess current technology many, it does not mean that all 893 one can easily decipher a QR code’s trends, concerns, and issues. This year’s of your online “friends and followers” destination, imposters could be easily survey revealed the need for continued are actually reading your comments or posted to launch malicious programs assessment as well as some concerns over care what you have to say on a daily without your knowing. Be certain to the unintended consequences of some of basis. Each of our libraries has the check posted QRs for imposters on a today’s most popular technologies. “regulars” that utilize our technology regular basis and verify the QRs you services, but do we actually make them Ongoing Assessment. As technologies generate work on multiple mobile feel welcome? When was the last time device platforms. Although augmented continue to become more intertwined you asked if they found what they were in our lives we need reality targets have similar weaknesses, looking for today? The greatest social to stop and evaluate the potential for them to provide network we have at the library is our where we are and detailed library tours and material local community, and when we realize where we are going. location assistance is something we need this fact, communicating with them Taking an annual to test and develop now. Both of these becomes more productive. inventory of our technologies make no allowances for the progress, or lack Combine old school and new digital divide as many people still do not have internet enabled devices of their thereof, needs to school. Technology based social own. Neither should replace traditional be become a force of habit. There is networks are shifting to Twitter and signage, they should enrich our patron’s no sense in crying over spilt milk, but Google+ communities which contain library experience. moving on and learning from any spills close personal is crucial. circles with The raw data from this year’s survey in PDF format is stored online at: Unintended Consequences. Laws more immediate http://bit.ly/KJ2iO5 addressing distracted driving, cyber feedback. Facebook bullying, and other unfortunate, cannot be ignored, The clips from this year’s presentation but common, but Facebook are available online at: http://bit.ly/ technology based features such as KJ2cWU game invites and issues are on the other meaningless Google Analytics training video courtesy rise nationally. posts are driving people slowly away of Deborah at App Sumo: http:// Philadelphia’s from it. Will Microsoft’s new So.cl appsumo.com/googlevid/ mayor, Michael service catch on (http://so.cl)? People A. Nutter, recent The 2012 International RFID survey is are overwhelmed with communications April fool’s joke available courtesy of Mick Fortune and to be certain yours are not simply the “E-Lane at: http://libraryrfid.co.uk/2012. ignored be sure to utilize the most J Initiative” (to reduce the death rate html important method, face-to-face of distracted pedestrians) was taken interaction. Todd J. Humble is a library very serious by many citizens in his supervisor at North Richland Hills community. Although online social QR with purpose. QR codes are not Public Library. networks are growing, real world proving to be much more useful than

74 Texas Library Journal • Summer 2012 s

PHOTOS TLA 2012 Snapshotby TLA Staff Many conference attendees took th advantage of the Placement Center, Conference which offered several programs targeted 99 to help people find jobs, including résumé preparation and interview techniques. Librarians and library supporters also stepped up and once again made the conference blood drive a huge success. TLA President Jerilynn Williams The TLA Council, which meets twice addresses General Session II. during conference, gathered to consider and approve the proposed TLA Strategic Over 7,000 people attended TLA’s 2012 set up early in time to start visiting Plan for 2012-2015. President Jerilynn conference in Houston this past April. with conference goers and offer a fun Williams officially passed the gavel to and relaxed opening to conference. Sherilyn Bird, TLA President for 2012- With over 300 sessions, events, The President’s Party was styled as a programs, and networking 2013. She is already hard at work for 1920’s Speakeasy. Complete with casino the 2013 conference, which will be held opportunities, attendees learned style gaming and Roaring 20’s music, about the latest trends, technology, in Fort Worth next year. The theme attendees stepped back in time, kicked centers on proving the value of libraries. and best practices. Keynote speaker up their heels, and partied! and bestselling author Brad Meltzer captured the passion of the audience as This year also saw new interactive he discussed his writing and the power programming for attendees. A of books and libraries. geocaching event was hosted in the TLA exhibit hall, and librarians were The second general session offered a thrilled to locate clues and complete provocative view of the e-revolution and the search. The battledecks competition the impact of changes in the publishing allowed talented – and brave – librarians industry. International library expert to showcase their public speaking Stephen Abram moderated a lively skills. Armed with their wits and discussion with ALA President Molly charm, participants had to make up Raphael, Library Journal Movers and a presentation on the spot based on Shakers Eli Neuberger and Richard previously unseen PowerPoint slides. (Ric) Hasenyager, and the University Jerilynn Williams passes the gavel to Now, that’s a challenge! Sherilyn Bird at the close of Council II. of Houston’s Billy Hoya. The group described the changing expectations of library customers, the instability of TLA’s Exhibit Hall With one of the world’s largest library tradeshows, current e-formats, and the difficulty the TLA offered attendees unparalleled access to the companies that supply library community faces in unifying to the resources, content, and equipment to run libraries. With hundreds of partner productively with the publishing companies industry. exhibiting at TLA, the Other favorite events included the Exhibit Hall School Administrators’ Conference, the was a must annual bookcart drill team competition, stop shop for and fabulous all-conference parties. attendees! This year, TLA held the first-ever Check out official Exhibits Grand Opening and TLA’s online Welcome Party in the exhibit hall. Buyers Guide With a barbeque dinner for attendees today! and entertainment on hand, exhibitors

TEXASLIBRARYASSOCIATION 75 Presented at Annual Awards Conference in April

Anne Peters, Communications Coordinator for UTSA Libraries accepted the TLA PR Branding Iron BEST OF SHOW Award (see page 72). TLA Distinguished Service: Patricia TLA Lifetime Achievement: Julie B. Tuohy (Central Texas Library Systems) Todaro (Austin Community College); shown with Mary Jo Venetis (right). TLA Librarian of the Year: Ofilia Barrera, Rita and Truett Smith Public Library (Wylie, TX)

TLA Libraries Change Communities: Heather Schubert, Hill Country TLA Wayne Williams Library Project Middle School (Eanes ISD) of the Year: City of Bedford/Bedford photo: from nomination submission (Austin Teen Book Festival) Public Library. Barbara Johnson and Maria Redburn are pictured. TLA BENEFACTOR AWARDS photos on these Five Benefactor Awards were presented this year at the Library Friends, Trustees, and Advocates (LiFTA) pages by tla staff Allan Saxe unless otherwise Opening Luncheon. In addition to the recipients pictured below, honorees were , Arlington noted. Public Library; The Dodge Jones Foundation, Abilene Library Consortium; and Charles Butt and HEB.

Steve and Pollyanna Stephens, Stephens Central Library Susi Grissom, Awards Committee chair, stands between (San Angelo, Texas) are being congratulated by committee recipients Loyce Ince and Dan Parman, Parman Branch member Annette Nall (left). Library at Stone Oak (San Antonio Public Library).

76 Texas Library Journal • Summer 2012 A Highsmith Award for Sloan Creek Grace Lillevig and Linda Stevens of Middle School’s Summer Reading Project Harris County Public Library accepted (Lovejoy ISD) was accepted by Shawneá the Highsmith Award for “Bookhunters! Jackson and Dianna Weber. Your Personal Reading Consultants.”

Children’s Round Table Siddie Joe Johnson Award: Kristi Betts, Kinkead Early Childhood School, Irving ISD.

Demco TLA Research Grant: Awardee Myongho Yi of Texas Woman’s James Stewart presents one of the J. Frank University is shown here with Demco’s Dobie Awards to librarian Merla Watson Janet Nelson. on behalf of Dickens County-Spur Public Library. TASL’s Distinguished Library Service Award for School Administrators: Dr. Neva Kelly, Small Community Libraries Round Table Aransas County ISD. named Gloria Solis, Poteet Public Library as, the 2012 Small Community Librarian Library Instruction Project of the Year of the Year. Award: UTD for “Meet Your Librarian” Outstanding Service in Library Instruction Award: James Red Wassenich, Austin Community College.

The Woll Memorial Grant: La Vernia Primary School Library

Outstanding New Librarian Award: Mandy Watson, Decker Prairie Elementary – Reference Round Table selected FAST: Tomball ISD. Financial Allocation Study for Texas for the Texas Reference Source Award. Susan Visit the TLA website (www.txla.org) for Combs, Texas Comptroller of Public additional announcements of TLA unit awards, Accounts, accepted the award in a special including a listing of conference stipend and presentation at General Session II. Texas Book Festival grant recipients. J

TEXASLIBRARYASSOCIATION 77 • Forms one broad vision and offers legislators and their aides. After Preparing a clear and unified message for all Annual Assembly, TLA will have a rd libraries sample resolution posted on the TLA for the 83 • Establishes a means to build website that library supporters can immediate and future support for take to support groups and governing libraries bodies for adoption. Legislative • Contains a plan for digital inclusion Begin using Facebook and Twitter to (i.e., connectivity, infrastructure, promote advocacy. content, and information services) Be sure to sign on to Texline (TLA’s Session • Focuses on workforce development, state legislative affairs email alert). by Gloria Meraz college readiness, and education Just send a message to gloriam@txla. • Addresses the need to improve org and ask to subscribe to Texline. Information infrastructure literacy statewide June-July – Library supporters should Main Components (open to all types of for the economic and begin a mentoring program to help libraries) educational growth of Texas increase involvement in advocacy. • E-content (i.e., digital content and Who is active in your PTA, Friends The Texas library community is digital delivery, including e-books, Group, local groups? Get them to working hard to prepare for the 83rd databases, training) for learning, join the cause! Legislative Session. As most of you college readiness, and workforce July 15-17 (Annual Assembly) – know, this coming session is critical development Discussion of TLA’s Platform for libraries. Along with education, • Provide the people of Texas with libraries took steep cuts in 2011. Our enhanced resources for literacy, July 27-29- PTA Conference in Austin, aim is to begin rebuilding state support workforce development, and college School librarians are scheduled to for libraries of all types. While the readiness (refers to a block of present and will make advocacy financial situation is looking more funding which would have provided part of their presentation. Also, favorable in the state (i.e., tax revenues incentives for libraries to collaborate information will be available at the are up), budgeters are indicating that to address local needs and would TASL booth. be allocated through competitive appropriations for the 2014-2015 Last week in August - Supporters process). biennium will still be very lean. should invite legislators and The approach undertaken by the Texas The Texas State Library and Archives candidates to an event at the library Library Association (TLA) has been Commission and TLA have been or should set up a visit with them. working collaboratively to develop to develop an agenda built on the Fall – Participate in TLA’s advocacy budget requests to address these two outcomes libraries can achieve to help trainings (online and at district critical areas for libraries. As state the state reach its goals of an educated meetings) populace, growing economic vitality, agencies now begin working on their budget requests for the next biennium, October 15 – December 15: Events/ and workforce development. The TLA meetings take place Legislative Committee approved at it is crucial for libraries of all types conference a platform that speaks to the to galvanize supporters and to begin November 15- Make appointments vitality of libraries but that also serves to forging relationships with elected with legislators. Have support groups help the library community build state officials, candidates running for office, also make visits and continue letter- support over the long term. and their staff. writing campaign. The Committee recommends that The TLA Legislative Committee has December 15- Send follow up emails the Association undertake a unified developed the following calendar of and letters to elected officials. approach to seek state support for activities for the coming year: January- Set up visits for the home library services built on equity and June 1 (after May primaries)- After office. economies of scale that promote May primaries, TLA members January 8, 2013 – Start of the 8rd economic vitality, workforce readiness, should begin contacting legislative Legislative Session. and educational attainment. The candidates about library needs – requested elements of the platform more funding for electronic content February 12, 2012 – Virtual (i.e., the things we ask for in the and funding to support local Campaign: Making the Case for session) should not only be targeted workforce and learning initiatives. Libraries and streamline; it should achieve the Summer - As much as possible, May 27, 2013 – End of the Regular following: members should identify key 83rd Legislative Session.

78 Texas Library Journal • Summer 2012

The “ ” in Library IS Personal! Virtual – I Y and Innovatio Campaign: our Imagination n Making the Let’s put aside the realities of prudent and how to patent, market, and sell Case for budgets and quantifiable outcomes his labor. We’ve all heard authors talk for just a moment. While such about drawing inspiration from the Libraries matters are essential in proving the books they read at the library. One of For this event, we ask value of libraries, let us also maintain my favorite Latina authors mentioned supporters to conduct a the passion for learning that brought how the library – the house of dreams virtual campaign on that us all in one way or another into the – was her stepping stone to the world day. While some library world of libraries and learning. of words, storytelling, and truth. supporters may opt to come As we tackle the difficulties of Libraries are – and will always be – at to Austin for in-person visits, promoting our services in the coming heart a place for individual potential the focus on this day will state legislative session, let’s channel and passions. That’s as true for the be to have statewide virtual back to that ineffable magic that people who work in libraries as the advocacy. happens in libraries – when a kid people who use them. There aren’t suddenly believes she can become many institutions built around the TLA will post information an astronaut; when someone who notion that every individual’s dreams on activities (training) for has never left his home shores can and goals, big or small, personal or anyone who wants to travel experience the exotic tastes, sights, professional, practical or fanciful to Austin to make visits with and sounds of distant lands; when are important to the institution their own representatives on a person reads the passage that BECAUSE they are important to the this day. will change her life; and when the individual. In libraries, we believe universe of ideas, possibilities, helping one person achieve their This session, we want to and opportunities is discovered. goals helps bring about a productive, emphasize grassroots These small miracles of thought educated, and progressive society. activities and have advocates and learning happen every day at I’ve written before that libraries are make strategic visits at home our libraries. They happen through instruments for innovation and self- districts prior and through print resources, digital ones, and fulfillment. They are also channels for the session. So, while an programming. imagination; they are dream makers. actual Legislative Day will Over the years, I’ve heard stories – What could be better? not be held in 2013, TLA will amazing stories. One man, now an So, take a moment, INDULGE. offer many opportunities for elegant and respected San Antonio Think about all the extraordinary advocacy and visiting with architect, shared how he “earned” his moments – the ones that don’t fit legislators during strategic degree by visiting the “university” easily into spreadsheets – that make times throughout the session. of the San Antonio Public Library, your library such a wonderful place where he read the entire architecture for fancy and flight! If you want to If you would like to come to section. The library not only provided share your favorite library moments, Austin on February 12 and him with the resources to begin log on to our Facebook would like to bring fellow his professional pursuits; it gave page and tell your supporters, please contact him the encouragement to stories. J Gloria Meraz (gloriam@txla. dream and the opportunity org) for more information. to make that dream a Issue papers as well as other reality. I remember another Imaginations take story about a small-town flight in the fanciful advocacy materials will be mural (Clear Lake City- posted on the TLA website inventor in Victoria. He had County Freeman Branch an idea that seemed far off and Library) featured on the cover after Annual Assembly. intangible – until he went to the of this issue. Perhaps you can recognize two of library. There, he learned how to your TLA colleagues in transform his idea into an invention the balloon’s gondola.

TEXASLIBRARYASSOCIATION 79 prepared for entry-level positions in that does exist tends to focus on The Role of fields such as allied health, information vocational education programs in technology, and criminal justice. high schools and is often published Libraries Students who attend CTE institutions before the proliferation of electronic form a different demographic than information sources. While there students at traditional four-year is much written about the general in Career & colleges. CTE students often fit in workings of community college to the category of “non-traditional” libraries, the literature does not focus Technical students. These students are likely to on services for CTE or workforce be older than the average college age, training. There is even less literature Education have children of their own, be the first that illuminates the information in their families to attend college, work needs of students at technical colleges. by Danna McCartney full-time, or have a significant number Anyone who is interested in this topic of years since their last academic must find applicable information areer and technical education experience. Also, a large percentage of within articles about community (CTE), often referred to as these students are from college libraries, Cvocational education, is a sector minority groups that are distance education, in higher education that prepares underrepresented in the It is key to the and adult education. students to work in specific career U.S. college population. health of our Branch and Gilchrist’s fields. Courses focus on teaching Therefore, there is much (1996) article industry-specific skills. Programs in diversity in students’ nation’s economy provides an excellent CTE are essential for training masses life experiences and st that librarians overview of the of students to enter the 21 century academic skills. These information literacy job market. With jobs in traditional factors contribute to the and educators are efforts of community economic sectors decreasing rapidly, challenge of educating aware of how best and technical college people with marketable technical skills such a heterogeneous libraries. This article are needed more than ever to support group of students. Many to teach and the U.S. economy. Opportunities are explains the varied CTE programs employ retain students. increasing in fields such as alternative concepts of andragogy, roles of community energy, information technology, mobile which focuses on the college and technical communications, and healthcare. specific needs and libraries. The authors Students and faculty at CTE schools learning styles of adult learners. These write about the challenge of meeting need high quality library services learners need to understand the reason the information needs of an extremely to support the curricula, ensure for learning a concept, learn by applying diverse student body that is enrolled in successful learning outcomes, and knowledge in various ways, and know a myriad of degree programs. develop lifelong learners. This article that concepts are relevant to their careers An article by Leslie A. Warren describes some unique qualities of or personal lives (Merriam 2001, 5). (2006) picks up this topic 10 CTE institutions, illuminate the need Also, the faculty of CTE institutions years later. Warren expands on the for further study of this growing area differs from their four-year university incorporation of information literacy of higher education, and discuss how counterparts. A high percentage of in to the curricula. This concept has libraries may serve these learning CTE teachers are part-time employees gained acceptance from educators, communities. or adjunct professors. These adjuncts administrators, and accrediting often work full-time in their industry. bodies. Also, this articles discusses Career and Technical They are subject experts and are highly the expansion of online options for Education: Institutions, qualified to teach students who will be students, whether it be online courses Students, and Faculty entering their field. They are generally or digital libraries, and how this not involved in scholarly research, technological change requires new CTE institutions range from which allows them to focus on teaching instructional methods. community colleges and public and guiding learning outcomes. technical colleges to for-profit schools. Another interesting article was written They are the leaders in awarding Existing Literature and by a group of librarians at career degrees in career and technical colleges in Minnesota (Aho, Bennet & education. Many CTE programs Future Areas of Study Wakefield 2005). This article is rare in culminate in an associate’s degree; LIS literature devoted specifically that it focuses specifically on “career however, bachelor’s degrees are to career and technical education is colleges,” also known as technical commonly available. Graduates are virtually nonexistent. The literature colleges or for-profit career colleges.

80 Texas Library Journal • Summer 2012 Though it is a short article, it is unique are aware of how best to teach and out, students from this demographic in that it is about the role of librarians retain students. It is becoming harder are likely to be at a technological in a technical college environment. than ever to secure gainful employment disadvantage. It can also be assumed There is quite a bit of literature in without post-secondary education. that students that have been working the area of adult education that CTE institutions must be equipped and out of school for a significant time is applicable to the topic of CTE to educate the masses and provide period have forgotten basic knowledge students. One example is a recent them with skills that will engender and possess weakened study skills. article by Kenner and Weinerman career and personal success. Librarians’ Another point to consider is a wide (2011). This article defines what work teaching information literacy range of ages, backgrounds, and life it means to be a “non-traditional” skills, supporting the curricula, and experiences. developing lifelong learners aids student and supplies reasons that adult These characteristics provide learners have difficulty integrating in providing quality educational experiences. complications to librarians and faculty into an academic environment. Using working to impart information literacy tacit theory and informal theory, the skills. It is essential that librarians are authors provide ideas for helping Information Literacy and able to apply some of the concepts non-traditional students learn more Library Services for Career from andragogy, such as demonstrating effectively. These techniques include and Technical Education how learning the material will apply to framing exercises in such a way that real life situations and giving students students recognize their purpose Many CTE institutions call their the opportunity to learn by performing and are able to apply new skills in libraries “Learning Resource Centers.” multiple situations, allows students to This communicates the variety of roles tasks repetitively. Also, creating compare academic and non-academic they play within their educational information literacy instruction is not a information, and uses competition communities (Branch & Gilchrist, “one size fits all” undertaking. Lessons and repetition to test new learning 1996, 476). Their main goals are must be flexible enough to meet the strategies. to support the curricula, promote needs of those with less exposure to successful student learning outcomes, information technology while still Going forward, it will be important for and develop lifelong learners. This the CTE library community to research mission is met by providing materials information needs, information and services complementary to the seeking behavior, and assess the programs of study. Also, students outcomes of information literacy expect to find assistance in improving instruction. Because CTE students are their study skills, tutoring, the overwhelming non-traditional, we need technology “help desk,” information to learn more about their information about other departments of the school, seeking behavior and information and general academic support. needs. According to a 2010 report from the U.S. Census Bureau, non- Teaching information literacy skills is traditional students are less likely to important to the future career success have access to the Internet at home. of CTE students. Many of these fields 42.5% of households in which a high are technological and constantly school diploma is the highest level evolving. Employers will expect of education attained do not have students to be able to find job-relevant Internet access. Further, as non- information, share information, traditional students are more ethnically solve problems, think critically, and diverse, this affects their likeliness to communicate effectively. Developing have Internet access at home. Almost information literacy skills and ensuring half of Hispanic and African-American that students become lifelong learners households did not have Internet is an important goal for CTE libraries. access at home at the time of this study The fact that the majority of CTE (U.S. Census Bureau 2010). These students are considered non-traditional facts certainly contribute to non- adds a level of challenge to teaching traditional CTE students’ learning and information literacy skills. As the information needs. statistics from the Census Bureau’s It is key to the health of our nation’s report on home Internet access point economy that librarians and educators

TEXASLIBRARYASSOCIATION 81 engaging those with more advanced Libraries for career and technical and faculty. Also, there are a great skills. education offer print and electronic number of students who will utilize Libraries at CTE institutions must collections. Though students are virtual reference. Non-traditional partner with faculty to incorporate generally non-traditional, they are like students often work full-time and will information literacy in to the the majority of today’s college students have information needs in remote curricula. Studies of librarian-faculty in that they are likely to go first to locations. Reference transactions create collaboration in academic libraries an Internet search engine to find an opportunity to teach information show that students learn more when information. As information sources literacy skills and librarians must take information literacy is embedded in migrate to an online environment, advantage. the curriculum. This interaction is students must learn to adapt their research skills. In order for students Conclusion also important in CTE programs. The Librarians have an opportunity to first step in this process might involve to be successful in their academic programs and careers, they need to contribute to a positive, enriching talking to faculty about learning learning environment in career and objectives for particular courses or be able to access various types of information effectively and efficiently. technical education. This unique area programs of study. This will reveal of higher education is growing and which skills are already being taught Reference services play an important becoming an important way of training and which skills should be included role in delivering quality libraries our future workforce. Further research in the curriculum. From there, faculty services to CTE students. Both face- and discussion needs to be undertaken and librarians can work together to to-face and virtual reference services to augment resources for CTE create lessons and plan instruction can help to meet the goals of providing librarians and educators. sessions. students with information and When involving faculty in the teaching information literacy skills. development of information literacy On campus, librarians can maintain a Danna McCartney is a librarian skills and the promotion of library presence that promotes library services at ITT Technical Institute in Austin. resources, it is important that they and develop relationships with students are also knowledgeable of these skills and resources. As noted before, many Works Cited CTE teachers are adjunct faculty. Aho, M., Bennett, E., & Wakefield, S. (2005). Fringe librarianship: Career Therefore, the library must be able college librarians introduce themselves. Information Outlook, 19(6), 38-39. to train employees with limited hours on campus. For face-to-face Branch, K., & Gilchrist, D. (1996). Library instruction and information literacy meetings, libraries must be able to offer in community and technical colleges. RQ, 35(4), 476-483. multiple training sessions with flexible Kenner, C., & Weinerman, J. (2011). Adult learning theory: Applications to non- scheduling. In addition, asynchronous traditional students. Journal of College Reading and Learning, 41(2), 87-96. learning modules accessible through Merriam, S. B. (2001). Andragogy and self-directed learning: Pillars of adult the Internet can provide training learning theory. New Directions For Adult & Continuing Education, (89), 3-13. available at the convenience of the faculty member. U.S. Census Bureau. (2010). Reported Internet usage for households, by selected householder characteristics: 2009. Retrieved from http://www.census.gov/ Career and technical education hhes/computer/publications/2009.html libraries provide students with materials that support the curricula. Warren, L. A. (2006). Information literacy in community colleges. Reference & Collection development is an ongoing User Services Quarterly, 45(4), 297-303. J process. Since curriculum at CTE schools is market-driven and employs Save the Dates the latest technology, collections must be constantly reviewed and developed. In order for students to learn skills Texas necessary for the job market, they must have access to the latest information. In fitting with the andragogy concept of BOOK information needing to be relevant to careers or personal life, it is important Festival to provide students with industry- October 27-28 H Austin specific career materials.

82 Texas Library Journal • Summer 2012 out to on-campus students, distance awards for staff, Pioneer Camp is the Pioneering education students, and alumni to name of freshmen orientation and the inform them of programs, services, and athletics building is named Pioneer the resources available to help them Hall. The 15-foot-tall Pioneer Woman New Directions: succeed in school, statue unveiled on campus after graduation, and in 1938 in honor of the Creating a beyond. Texas Centennial stands Texas Woman’s as a tribute to the spirit of Social Media University is a pioneer women of Texas. public, doctoral/ The TWU Libraries has research university implemented various social Strategy founded in 1901. It media tools that can be is the nation’s largest used to market resources by Greg Hardin, Brandy Klug, university primarily and educate users; however, and Ursula Williams for women and has in order to accomplish campuses in Denton, these goals, we found it ven as staffing and operating Dallas, and Houston, essential to create a unified budgets continue to shrink, Texas. Notable social media presence. the need to utilize social programs include nursing, education, Our team is currently responsible for Emedia to market library services allied health (OT/PT), women’s managing the library blog, YouTube, will increase over time, especially studies, library science, and dance. Twitter, and Facebook. In the as distance education continues TWU boasts 10 consecutive years of beginning, members of our team were to grow. According to the Social growth and has a current enrollment of assigned to or gravitated towards the Networking Librarian blog, there 14,718. Of that, over 50% of students responsibility of these services because will be an increase in “libraries using are taking a combination of distance of interest or expertise, but we soon social media to educate rather than education and face-to-face classes. discovered we were working totally just to market resources and services.” It is important also to mention that independently of one another. This not The use of social media tools helps the image and concept of the Pioneer being very social or making much sense library staff uphold the mission of has a strong presence at TWU. The was what lead us to come together as Texas Woman’s University Libraries, internal intranet is called the Pioneer a team, and we began to draft a social which is to “provide global information Portal, there are Pioneer Proud media plan. services, education, and resources for teaching, learning, and research A Brief History of TWU to prepare students for success Libraries’ Social Media Tools in their professional and personal lives.” These tools Prior to 2007, the reference can be utilized to reach staff uploaded PDF files called Research Information Bulletins to the library website “. . .we found it essential to create a unified social media presence.” every two weeks as a way to share information with faculty and patrons about library instruction and new services. In the summer of 2007, we decided to turn these bulletins into a blog so this information could be shared more easily. The blog started out as a “reference blog,” but it has changed quite a bit over the years. The social media team has worked hard to solicit input and stories from all library staff, and now it is more of a “library blog” and not just a “reference blog.” We began our YouTube service in March 2010, as a means to market

TEXASLIBRARYASSOCIATION 83 When the social media group came is spent on Facebook and 350+ million together, one of the group goals users access Facebook via a mobile was to phase out the help blog device. Some of the details Facebook and inform users about technical fans of our library can utilize, whether issues using Twitter which is mobile or not, include: better suited for these quick • Photos of library events and updates. The Help Blog was displays phased out in August 2011. • Pages we like (suggestions to Looking forward with Twitter, others) the social media team needs to continue to look for ways • Tab for TWUniversal (the TWU to make the information we Libraries’ discovery system) share meaningful to our • Link to WORLDCAT patrons. In order to do this, we have incorporated • Link to JSTOR our other forms of social • Fan of the Week app media into Twitter. Using • Event listings (coffee breaks, Twitterfeed, we have workshops, and lectures) set it up so the Library Blog, Facebook account, and YouTube • Suggestion Box TWU Libraries home page: www.twu.edu/library/ automatically post to Twitter. Having As a result of efforts on Facebook, it a richer mix of content has helped us and document library happenings. is easier for the library to get feedback reach out to a wider audience, and we According to YouTube’s statistics, 60 from students in order to improve finally hit the hundred follower mark hours of video are uploaded every services. Comments recently submitted earlier this year. As of June 2012, we minute, or one hour of video is to Facebook resulted in a new soft have 120 followers. uploaded to YouTube every second. drink machine for the library. We have shot and released videos Facebook is a great way to access ranging from short segments of TWU Libraries’ information whether Goals student interviews where we asked it is for distance education students, Moving through our strategic planning questions such as “what does a librarian researchers, faculty/staff, or a business process, our team looked towards look like?” or “what is your favorite or organization from the community. Michael Stephens’ Hyperlinked Library book?”; videos to coincide with the And TWU isn’t the only library as we needed to connect with one Texas Library Association’s Library providing services through Facebook. another, collaborate with each other, Snapshot Day; a marketing segment According to the 2012 State of communicate with all, have many for our mobile Web app; and videos to America’s Libraries, “Facebook had conversations, and above all care. document library events. more than 15,000 URLs with the word In doing so, the social media team ‘libraries’ in them.” And according to worked through 2011 to draft a social The library Twitter account is the Facebook’s own statistics, there were media plan. As part of our strategy, result of a Help Blog we used to over 845 million users as of December we outlined a few core values (see next have whose purpose was to provide 2011. page) with which we approach social information, updates, and reports on media. technical issues. According to Twitter’s Facebook’s mission is “to make the about page, there are approximately world more open and connected, These core values will also support 175 million registered Twitter users. discover what’s going on in the world, the social media mission statement With a 140 character limit for each and share and express.” Shouldn’t we, developed during this process. tweet, Twitter is a very quick and as a library, be complementing that? TWU Libraries Social Media Mission simple way to communicate. Although Rather than relying on the old standard Statement: using Twitter is very simple, we have of having users come to library Web The mission of the TWU learned that making Twitter content pages, we are putting the library out Libraries Social Media Team is meaningful so that our users will follow there where there’s already an existence to connect, communicate, and us is far more difficult. In summer of information. collaborate with our users to 2010, a Twitter version of the Help So how much time are those 845 contribute to their professional Blog was created. At this point, we million users spending on Facebook? and personal lives. had two blogs with two very different One out of every eight minutes online purposes and one Twitter account.

84 Texas Library Journal • Summer 2012 Guidelines PIONEER new directions by using social media to: The guidelines section is aimed at the Promote staff managing these social media tools Provide content that will promote scholarship, programs, and services to attract and is currently divided into three students, faculty, funding, and recognition. parts. It includes guidelines to follow Inform when posting content, guidelines Provide content that will alert readers about resources, programs, events, and for managing social media tools, services. and guidelines when using images and media in posts. Some of these Openly Communicate guidelines might seem like common Use social media tools as a way to communicate with students, staff, and the sense, but we tried to write this from community. We would like to allow for comments and open dialog with our the point of view of a new employee users so we may learn more about our patrons and their needs. who may be managing or using one of Nurture these tools for the first time. Foster a learning environment for utilization of social media tools through training and education in order to prepare users to live, work, and lead in a The social media team guidelines diverse and complex world. include: Educate Posting Content Use social media tools as a way to teach our users about the library and related • Social media team members will do educational opportunities. their best to ensure that all posts Explore are factual, accurate, and relevant TWU Libraries’ social media team staff will stay current on new social media to the mission of TWU Libraries. tools in order to ensure we are using the right tools to effectively communicate It is important to remember that with our audience.

social media team members are CORE VALUES Relationships representing the library through Engage our users with meaningful library-related content to encourage these social media outlets, and connections among students, faculty, staff, alumnae, and the TWU community. TWU Policies and Procedures must be followed. • When posting items, team members must carefully consider Managing Social Media Tools • Team members are responsible for who the target audience is and • Team members will work together making sure new content is posted ensure posts are free of spelling and in order to create a more unified as consistently as possible (weekly, grammatical errors. social media presence and brand monthly, etc., depending on the for TWU Libraries. Team members tool). • Team members may post items of will meet at least once a month interest they feel are relevant to the • Team members will periodically and communicate as needed in TWU Libraries’ audience without look at how other libraries/ order do this. supervisor approval. companies are using similar tools • Team members will be responsible • Team members will correct any in order to get ideas on how these for managing social media login tools might be better utilized by errors in posts as soon as possible. and password information, TWU Libraries. • Team members will never post increasing followers, and collecting any information that is considered statistics in order to share this Using Images / Media in Posts confidential (e.g., logins/ information with the appropriate • In general, you don’t need passwords, etc.). personnel. permission to use a photograph • Team members must get • Team members will work to solicit of a person if your use is editorial ideas from others staff members permission from colleagues before and does not defame or invade the throughout the library in order posting pictures or stories about person’s privacy. An editorial use to ensure these tools are utilized them. is an informational use, in which to promote library materials, the photo is used to elaborate or • Team members will utilize due programs, services, etc. Team illustrate an article or story. diligence in terms of writing, members will work together as citing, and copyright issues. needed to ensure items are posted • Release forms are required when using the most relevant social the individual in the photograph is media form(s). under 18 years of age.

TEXASLIBRARYASSOCIATION 85 • Staff members managing social and willing to adapt and change social these services during the summer and media will only use photographs media tools as the needs of TWU fall of 2012. As we expand the team that they deem appropriate to Libraries and our users change. and test additional social media tools, educate and entertain, as well as we must remember it is crucial to to help promote library products, Future Plans connect, collaborate, communicate, programs, and services. Now that the social media team has continue having conversations, and care in order to keep our unified • If a photograph is posted and a created a more unified presence we presence and not repeat our old team member is asked to remove realize how important it is to work mistakes. the photo, it will be removed as collaboratively to maintain and soon as possible. strengthen it. Our future plans include exploring how we might use other Greg Hardin is a reference librarian, • Vendor supplied images may be social media tools such as Flickr and Brandy Klug is an electronic used as needed to promote library Pinterest to promote TWU libraries. resources librarian, and Ursula products (such as databases or The social media team is currently RefWorks, for example). bringing in two new members to test Williams is the electronic resources assistant at Texas Woman’s • Other images/clipart may be used provided we credit or have University Libraries. permission from the original References source, the image was created by a staff member at TWU, or the 2012 State of America’s Libraries image is available from an open http://www.ala.org/news/mediapresscenter/americaslibraries/soal2012 source such as Open Clip Art Anytown Public Library’s Social Media Policy from Michael Stephen’s Library. http://tametheweb.com/2010/06/10/anytown-public-librarys-social-media- • Videos may be used provided policy/ that they are appropriate to Establishing social media goals for our library educate and entertain, as well as http://www.colleenscommentary.net/2010/02/11/establishing-social-media- to help promote library products, goalsfor-our-library/ programs, and services. PolicyTool for Social Media is a policy generator that greatly simplifies the task of creating a working social media policy. Evaluating and Reporting http://socialmedia.policytool.net In the summer of 2011, the social Social Media Best Practices media team surveyed staff to find http://scalablesocialmedia.com/2011/04/social-media-best-practices/ out impressions, opinions, and Social Media Strategy Framework: suggestions concerning social media. http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv2.pdf We presented all of our findings to Social Networking Librarian library administration and staff with http://socialnetworkinglibrarian.com/2011/12/29/top-10-social-media-and- the hopes that not only would we gain libraries-predictions-for-2012/ approval for our plan, but also set a Texas Woman’s University Pioneer Woman photo precedent for process. http://www.twu.edu/tour/pioneer-woman-statue.asp Team members are responsible for Twitterfeed collecting user statistics in order share http://twitterfeed.com/ J this information with the appropriate personnel. It is important to carefully track and measure statistics so we index of advertisers can look for ways to increase our subscribers, followers, fans, etc. We American Association PBS...... 63 need to regularly look at how other of School Librarians...... Inside Front Cover Programs that Educate and Inspire libraries and companies are using social Beyond Words School Library Relief Fund Texas Woman’s University SLIS...... 62 media tools in order to determine how Choices in Library Education we might better utilize these tools to HEB...... Back Cover Summer of Read. Write. Win. communicate with our users. We will University of North Texas College of Information...... 64 also need to periodically evaluate the Margaret Clauder (storyteller)...... 81 tools we are using. What works for Your Portal to Career Opportunities in Are you ready to watch books fly? Technology Integration one library won’t necessarily work for another, so it is important to be flexible

86 Texas Library Journal • Summer 2012 newsnotes

Dr. Long will serve as the lead instructor and identify the fit for school School Librarians: for the program, and co-instructors will libraries in the classroom. Learn how I-DO-make-a-difference! assist in the training. The co-instructors to develop and promote your role as are: Jennifer LaBoon, Stacy Cameron, an instructional expert. • Want to hone your skills in an Teresa Diaz, and Renee Wood. interactive and convenient (at home 5. i-DO-tech: Find out how to become or at your desk) learning experience Program Description and Module tech savvy, convert skills into quality specifically created for school Details instructional tools and infrastructure, librarians? i-DO-make-a-difference: Take charge and learn to become recognized for your technical leadership. • Want to be a part of a new cadre of of your professional future. Using an school library professionals who share interactive online learning environment, The first module “i-DO-lead” will be ideas and best practices? enhance your skills and find out how open to TASL members at no cost. to convert your expertise in delivering • Want to receive training and Participants will receive six hours of concrete curriculum-related services knowledge that will help you market CPE credit for participating in the to marketable outcomes that will help yourself to your campus and district full “i-DO-lead” module. Modules 2 demonstrate your influence in the administrators? through 5 will be available to TASL educational process. members at a discounted price. TASL and TLA are proud to unveil an 1. i-DO-lead: Find the leader in Completion of each module entitles the intensive and high quality continuing YOU. Learn how to prepare to take participant to six hours of CPE credit. educational experience for school your seat at the instructional and Each module will be taught in classes librarians. The program goals are to: leadership table. of up to 25, with a maximum of two 1. Promote school librarians and their 2. i-DO-collaborate: Connect standards classes per module. Requests will be role as education specialists to school to curriculum implementation; learn filled on a first-come, first-served basis. leaders (principals, administrators, to design curriculum you can use. Depending on demand, the whole and superintendents). 3. i-DO-manage: Establish and meet “i-DO-make-a-difference” program may 2. Increase the ability of school the “big picture” of administering a be repeated in the spring. Participants librarians to develop highly strong school library program. who complete the whole program will collaborative instructional programs 4. i-DO-teach: Unpack the standards receive a certificate of completion. that are TEKS related and improve collaboration between school librarians and teachers. To register or learn more, go to: www.txla.org/ce. Mary Long, librarian at McMillen The cost is as follows: High School (Plano ISD) and adjunct Membership Basic Cost Per Total Cost Series Cost Per Total Cost instructor at Sam Houston State Discount Module Discount Module University, is the project coordinator. TASL Member 20% $80 $400 15% $68 $340 The program is designed in five TLA Member 10% $90 $450 15% $76.50 $382.50 modules, each of which will be covered Non-Member 0% $100 $500 15% $85 $425 in a three-week period, for a total of a 15-week CE experience. Each week, participants will receive two-hours The schedule is as follows: of online training (for which CPE Module 1: i-DO-lead, July 30 – August 17, synchronous discussion, 7 – 9 pm: credit will be assigned) and up to Mondays, Section 1; Tuesdays, Section 2 (if Section I is filled) an additional two hours per week of Module 2: i-DO-collaborate: August 27 – September 14, 7 – 9 pm: Mondays, highly-recommended asynchronous Section 1; Tuesdays, Section 2 (if Section I is filled). Note: synchronous discussion (i.e., posting questions, discussion on Sept. 3 will be moved to 5 – 7 pm on Tuesday, September 4. examples of work, discussions through Module 3: i-DO-manage: September 24 – October 12: Mondays, Section 1; an online wiki). The instructor will Tuesdays, Section 2 (if Section I is filled). monitor asynchronous activities and will Module 4: i-DO-teach: October 22 – November 9: Mondays, Section 1; Tuesdays, help participants interact with their peer Section 2 (if Section I is filled). network for best practices and learning. Module 5: i-DO-tech: November 19 – December 14: Mondays, Section 1; Tuesdays, Section 2 (if Section I is filled).

TEXASLIBRARYASSOCIATION 87 MONDAY, July 16 Pound Cake; Iced Tea, Coffee, and Annual Decaf. Vegetarian Option - Vegetable Hot Topic Session on TLA’s Wellington. For those of you choosing Assembly Strategic Plan the vegetarian entrée, you will be given, 5:30 - 6:30 pm along with your ticket, a brightly The 2012 Annual Assembly will be Join TLA Strategic Plan Task Force colored slip of paper that will list your held in Austin, July 15 - 18, at the Chair Kathy Hoffman and President menu selection. You will need to give Hyatt Regency Town Lake. This event Sherilyn Bird in brainstorming how this identifier to the server for your is an important planning conference TLA committees and units can help table to ensure that you are given your for the Association’s officers and any implement the strategic plan by requested menu option. Ticket price is members interested in volunteering identifying important partnerships and $32 and preregistration is required for for and learning about TLA’s activities activities for the Association. Everyone this ticketed event. over the coming year. Additionally, is invited to this session to ensure that An Evening at County Line educational programming will be we contribute positively to the lives of on the Hill available for CPE credit (see CE at librarians and the libraries we serve. Assembly section below). Attendees Dessert will be provided to stimulate 7:15 – 9:15 pm will also have the opportunity to visit the creative process. Join us for a no-host social outing to with exhibitors on Tuesday, July 17, County Line on the Hill on Tuesday 9 am – 4 pm. Dine-Around Dinners evening. Located in an historic old For the first time, TLA will be “Speak-easy,” this County Line offers Registration: The Annual Assembly making reservations at four popular an incredible 20 mile view of the registration form is now available local restaurants for attendees who beautiful Texas Hill Country. Sunsets through the Members-only section pre-register and are interested in are spectacular! The pre-determined of the TLA website. Even though joining other attendees for no-host menu includes Brisket (lean and 2nd registration is free, all attendees should dinners on Monday, July 16. The four cut), Chicken, Potato Salad, Cole Slaw, complete the form online or mail it to restaurants are Moonshine Grill (www. Beans, Homemade Bread, Homemade the TLA Office as soon as possible. The moonshinegrill.com), Eastside Café Ice Cream, Fresh Fruit Cobbler, Iced Assembly schedule can be found on the (www.eastsidecafeaustin.com), Clay Pit Tea, Coffee, and Soft Drinks. County Annual Assembly website (www.txla. (www.claypit.com), and Threadgill’s Line will provide a Veggie K-Bob org/annual-assembly-highlights). (www.threadgills.com). TLA will as a vegetarian alternative for the not provide transportation. All four chicken and beef, if requested on the Special Assembly Events restaurants have agreed to offer separate registration form. Cash bar is available, checks. You may pre-register for a and transportation will be provided. SUNDAY, July 15 restaurant of your choice. Because full Price is $42.00 per person. parties must be present before being Chairs Planning Session seated, it is important that TLA staff be 7– 9 pm notified of any cancellations before the FREE CE at Assembly dinner. Make the most of your visit to Annual All TLA committee and unit (division, Assembly by registering for one of round table, district, interest group) TUESDAY, July 17 these free classes. Association-specific chairs are encouraged to attend training is available on TLA budget an information session designed All Assembly Luncheon processes and unit webmastering; to help you articulate how your 12 noon – 1:20 pm continuing education credit is avaiiable committee or unit will contribute to TLA President Sherilyn Bird invites for all other sessions. actualizing TLA’s new strategic plan. you to join her and our guest legislator, SUNDAY, July 15 Additionally, this session will provide Representative Rafael Anchía for a you with resources to help you navigate Dutch-treat lunch of Seasonal Greens smoothly through TLA’s operations. Tossed with Tomato Wedges, Julienne Excellence in Library Management Small group discussions with your Carrots and Sunflower Seeds With 1 – 5 pm, Texas Ballroom 1 Executive Board liaison will provide an Chenin Blanc and Ranch dressings; Ron Pollock, Subject Matter Expert opportunity to have all your questions Pan Roasted Chicken with Lemon at the Williamson County Institute answered. Thyme Sauce, Roasted potatoes, for Excellence in Nonprofits, presents Asparagus, Bread Presentation with an outline for effective strategic Lavender Butter, Chocolate Cake planning based on continuous real data with Raspberry Sauce or Lemon collection and authentic understanding

88 Texas Library Journal • Summer 2012 of your library’s value to your patrons, Webmaster Training for TLA Units Librarians and Private Investigators community leaders, and employees. 10 am – 11:20 am, Texas Ballroom 2 Are Not That Different (4 hr TSLAC, 4 hr SBEC) TLA Webmaster Mary Ann Emerson 2:30 pm – 3:20 pm, Texas Ballroom 1) Introduction to TLA Finances will demonstrate how to update your Carolyn Brewer, Executive Director unit web page. of North Texas Library Partners, 5 – 6 pm, Texas Ballroom 1 (non-CE session) has recently obtained her Private Chairs are invited to a training Investigator’s license, and she returns session to learn about TLA budgeting Introduction to DeskStats from her studies with startling news: and financial policies and practices 11 am – 12 noon, Foothills 1 librarians already use several PI that impact units and committees. techniques in research & reference, and Presented by Glenda Genchur, new Learn how librarians use this she will share more that can help you TLA Director of Administration. application to track their reference track down those fugitive facts. (non CE session) services, get detailed statistical analyses, and make better management (1 hr TSLAC, 1 hr SBEC) Monday, July 16 decisions. Presented by Gail Johnston, Associate Director of Libraries, and Introduction to TLA Finances Introduction to Pinterest Sarah Northam, Interim Head of 2:30 pm – 3:20 pm, Texas Ballroom 2 8 – 9 am, Texas Ballroom 1 Reference, Texas A&M University Officers are invited to a training Commerce Libraries. Pinterest is a photo-sharing web site session to learn about TLA budgeting but it has become so much more. (1 hr TSLAC, 1 hr SBEC) and financial policies and practices Learn how Pinterest is used for that impact units and committees. marketing, creative development, LibGuides / Subject Guides Presented by Glenda Genchur, new and both business and personal 11 am – 12 Noon, Texas Ballroom 1 TLA Director of Administration. communications. Presented by Carolyn (non-CE session) Brewer, Executive Director, North Offer research support, subject guides, Texas Library Partners. and more through these tried-and-true online tools. Introduction to MovieMaker (1 hr TSLAC, 1 hr SBEC) (1 hr TSLAC, 1 hr SBEC) 3:30 pm – 4:30 pm, Texas Ballroom 1 Content Curation Use this free software to offer video Adobe Content Server for eBook training, programming, marketing, 9:30 – 10:50 am, Texas Ballroom 1 Circulation and more. Content Curation: Share Online 1 pm – 2:20 pm, Texas Ballroom 1 (1 hr TSLAC, 1 hr SBEC) Resources with Style (Monday, July 16, Learn the benefits and pitfalls of 9:30-10:50am) Learn about a host of employing Adobe Content Server to Intro to Audacity and Best Practices cool applications for web publishing distribute eBooks and other digital for Audio and presentation, including Scoop.It, content at your library. Presented 4:30 pm – 5:20 pm, Texas Ballroom 1 Storify, Paper.li, Readlist, Streamified, by Paul Waak, Director of Resource Flipboard, LiveBinders, etc. Introduction to Audacity and Good Sharing Services, North Texas Library Podcasting Practices (Monday, July 16, (1.5 hr TSLAC, 1.5 hr SBEC) Partners. 4:30-5:20pm) – Make sure that your (1.5 TSLAC, 1.5 SBEC) audio social media are top quality by Introduction to Project Share adopting these tools and tricks. 9:30 – 10:50 am, Foothills 1 (1 hr TSLAC, 1 hr SBEC) Check out this free online environment Keeping Up with 23 People of educational resources contributed 1 pm – 2:20 pm, Foothills 1 Webmaster Training for TLA Units – by your colleagues around the state. Inspired by the popular “23 Things” Individual Consultation Presented by Lannon Heflin, Program training on social media, this session 4:30 pm – 5:20 pm, Texas Ballroom 2 Manager of Instructional Technology, introduces you to 23 influential people TLA Webmaster Mary Ann Emerson Education Service Center XIII. whom you can (and probably should) will work one-on-one with you (as (1.5 hr TSLAC, 1.5 hr SBEC) follow through social media to read time and attendance allow) on how to their latest ideas. update your unit web page. (1.5 hr TSLAC, 1.5 hr SBEC) (non-CE session) J

TEXASLIBRARYASSOCIATION 89 june 1 - August 10, 2012 We’re giving aWay $50,000 in scholarships during our

Choose an influential Texan to read about this summer, and send in your essay explaining why you think they have had an impact and you could be one of our 11 scholarship winners! Go to heb.com/read3 for entry application and contest rules.

Grand Prize: A $15,000 scholarship. (2 available, 1 for the High school Division and 1 for the junior High Division)

First Prize: A $6,500 scholarship. (2 available, 1 for the High school Division and 1 for the junior High Division) Honorable Mention: A $1,000 scholarship (7 winners, 1 for each grade)

High school Division = grades 9 - 12 junior High Division = grades 6 - 8 no purchase necessary to enter or win scholarship competition. Must be tX resident, age 11-18. see www.heb.com/read3 for Official Rules, prize information, and how to enter, or request application at Business Center of participating H-e-B stores. enter by 8/10/2012. 11 winners will share in total prize amount; top prize is $15,000.

2012 HeB, 12-3557