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WUSF 89.7 & NPR Fact Sheet

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Total Survey Area counties for WUSF’s listening area: Hillsborough* Pinellas* Pasco* Hernando* Citrus Sumter Sarasota Polk Manatee Hardee Highlands DeSoto Charlotte Total Survey Area (TSA)* (larger circle) Cume equals 245,400 listeners each week. (Cume is the number of unduplicated listeners who tune to WUSF each week for at least 5 minutes.) Metro Cume* (smaller circle) equals 182,300 listeners each week. WUSF 89.7 broadcasts in the 19th largest radio market in the United States. AQH Persons: equals 9,000 listeners. Average Quarter Houser Persons (AQH‐Persons) is the average number of persons listening to a particular station for at least five minutes during a 15‐minute period. WUSF 89.7 & NPR Fact Sheet Over 245,400 listeners on a weekly basis (TSA – CUME)* WUSF 89.7 is the NPR station for west central Florida, with listeners and members from Crystal River in the North, to Port Charlotte in the South, and Osceola County to the East NPR Listeners are 305% more likely to have a post‐graduate degree Over 64% of WUSF listeners have household incomes above $50,000 77% of listeners take action in response to an NPR sponsorship announcement Sources: (On air reach) All Programming (incl. newscasts), Persons 12+ © 2020 The Nielsen Company. TSA Fall 2019 Arbitron and RRC. TapScan ‐ Scarborough Qualitative Profile, May 2020. Action Taken: Lightspeed Research, NPR Sponsorship Survey March 2019, TAMPA‐ST. PETERSBURG‐ CLEARWATER; Scarborough R1 2020: Jan19‐Jan20; Metro; M‐Su 6a‐12m; P 18+; Qualitative Criteria Used: Level of education summaries: Any postgraduate work or postgraduate degree ‐ %of Base Metro Area. Program Schedule-Week at a Glance Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday 5:00 AM All Night Jazz 6:00 AM Krista Tippett: Travel with Rick Steves On Being Morning Edition 7:00 AM The Inquiry The People's Pharmacy 7:30 AM Florida Matters 8:00 AM Weekend Weekend Edition 9:00 AM Edition BBC Newshour (local newscast 9:04‐9:06) Saturday Sunday 10:00 Planet Money and How Wait Wait... AM I Built This Don't Tell Me! On Point 11:00 Wait Wait... Don't Tell Radiolab AM Me! 12:00 Fresh Air (M‐Th) and The Florida Roundup (Fridays only) This American Life Live From Here PM (local newscast 12:04‐12:06:30) with Chris Thile 1:00 PM Snap Judgment 1A 2:00 PM The Splendid (local newscast 2:04‐2:06:30) Sound Opinions Table 3:00 PM The Takeaway (local newscast 3:04‐3:06:30) Hidden Brain Studio 360 4:00 PM The Politic Show from NPR On the Media All Things Considered 5:00 PM All Things Considered 6:00 PM Marketplace BBC Florida 6:30 PM BBC News Live From Here with To the Best of News Matters Chris Thile Our Knowledge 7:00 PM Science Fresh Air Friday 8:00 PM q with Tom Power Jazz Night in America Jazz Profiles 9:00 PM 10:00 PM 11:00 PM All Night Jazz 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00AM‐ 5:00AM WUSF 89.7 Spots Rate per 15-Second Announcement Day Part Times Programs Per Spot 50+ Spots 100+ Spots AM Drive 5A‐9A Morning Edition $185 $175 $165 9A‐10A BBC Newshour 10A‐12P On Point Midday 12P‐1P The Florida Roundup $145 $135 $130 1P‐3P 1A 3P‐4P The World 4P‐6P All Things Considered 6P‐6:30P Marketplace PM Drive $185 $175 $165 BBC News (M, W‐F); Florida 6:30P‐7P Matters (Tu) 7P‐8P Fresh Air Evening $75 $65 $60 8P‐9P Q with Tom Power Evening 9P‐12A All Night Jazz $60 $55 $50 Jazz Saturday and/or Sunday Travel with Rick Steves, Krista Early Tippett on Being; 6A‐8A $65 $60 $55 Morning Peoples Pharmacy, The Inquiry, Florida Matters Morning 8A‐10A Weekend Morning Edition $135 $130 $125 Planet Money and How I Built Early 10A‐12P This , Wait Wait …Don’t Tell $160 $150 $140 Midday me!; Radiolab This American Life; Snap Judgment; Sound Opinions; Midday 12P‐4P Live From Here with Chris $100 $95 $90 Thile, The splendid Table; Hidden Brain, Studio 360 The Politic Show from NPR; Early 4P‐6P On the Media; All Things $120 $115 $110 Evening Considered Live From Here with Chris Evening 6P‐8P Thile, To the Best of Our $90 $85 $80 Knowledge Jazz Night in America; Jazz Evening 8P‐12A Profiles; Saturday Night Jazz with $75 $70 $65 Jazz Mike Cornette; All Night Jazz Package Rates Includes Weekends on WUSF 89.7 Amounts reflect cost per 15‐second announcement Primetime Packages Monday through Friday Rate per 15 Second Spot 6:00 AM. – 10:00 AM. & 3:00 PM – 7:00PM Saturday and Sunday 8:00 AM – 12 Noon & 5:00 PM – 6:00 PM Morning Edition, BBC News Hour, The Takeaway, All Things Considered, Marketplace, BBC News, Florida Matters $125 Weekend: Weekend Edition Saturday, Weekend Edition Sunday, and Weekend All Things Considered Best Times Packages 6:00 AM to 8:00 P.M. Monday through Sunday Primetime Package above plus: On Point, Fresh Air, 1A, The Takeaway, All Things Considered, Marketplace, BBC News, Florida Matters, Science Friday, The Florida Roundup Travel with Rick Steves, Krista Tippett on Being, People’s Pharmacy, The Inquiry, Planet Money and $100 How I Built This, Wait Wait …Don’t Tell Me!, Radiolab, This American Life, Live From Here with Chris Thile, Snap Judgment, Sound Opinions, The Splendid Table, Hidden Brain, Studio 360, Fresh Air Weekend, On the Media, and To the Best of Our Knowledge Total Audience (ROS) 5:00 AM to Midnight. Monday through Sunday. All programming audiences reached seven days per week $60 Copy Examples WUSF Public Broadcasting is dedicated to respecting and maintaining the non‐commercial quality of our programming. We have established guidelines designed to enhance the value of your association with WUSF and create a clutter‐free, commercial‐free broadcasting environment. When you decide support WUSF through underwriting, your message will include your company name, location and a brief non‐qualitative description of products or services telling listeners or viewers you made this broadcast possible. This on‐air message will be an important element of your communications and marketing plan, demonstrating your support of WUSF Public Broadcasting and favorably impressing your target market. We will be happy to help you develop an announcement that delivers your message and matches our requirements. All on‐air messages follow the station’s pre‐amble “Support for programming comes from WUSF members and…” Below are just some of the on‐air messages both local and national organizations are using to reach their target audience through WUSF Public Broadcasting. “Support for programming comes from WUSF members and…Armel Jewelers, serving Sarasota and vicinity since 1967. Armel Jewelers is a member of the American Gem Society and an official Rolex Jeweler representing Rolex timepieces at two locations; St. Armand’s Circle, Sarasota and Southbay Fashion Center, Osprey.” “Support for programming comes from WUSF members and…Seitenbacher Natural Foods, offering a complete line of oils for cooking or salads, whole grain Musli Cereals, and Happy Fruits, a gluten‐free all‐ natural snack. Seitenbacher, available at a health food store or supermarket near you.” “Support for programming comes from WUSF members and…the Tampa law firm of de la Parte & Gilbert assisting clients in business litigation matters as well as counseling in the areas of contracting, corporate governance and risk management. Online at dg firm dot com. “Support for programming comes from WUSF members and…Crispers. It's the busy‐day solution for a working lunch with fresh soup, salad or sandwiches delivered right to the office. Order online at Crispers dot com or via the mobile app. Crispers, the Florida grown and operated restaurant. “Support for programming comes from WUSF members and…Animal Pet Movers, since 1977, providing pet relocation, pet shipping and international pet‐travel services. Air Animal Pet Movers is on the web at Air Animal (dot) com.” “Support for programming comes from WUSF members and…Johns Hopkins All Children’s Hospital providing services to adolescents and young adults suffering from cancer, helping this young population tackle the disease with a support network focused on their unique needs. Learn about specialized care for kids at Hopkins all children’s (dot) org.” WUSF & WSMR Sponsorship Guidelines Your sponsorship message will be carefully crafted to suit your marketing and public relations needs while complying with the FCC (Federal Communications Commission) regulations applicable to non‐commercial stations. Your sponsorship messages may be 15 seconds or up to 20 seconds on WSMR. Sponsorship messages may include some of the following elements: Sponsor’s business or organization name, or that of the subsidiary, legal DBA, operating division or parent company Business location Business hours Business phone number or web address A value‐neutral description of the business of organization Trade names, products or services that identify the underwriter (No more than three) Third party names, corporations or sponsors cannot be included in an NPA An established corporate slogan that complies with all FCC regulations applicable to non‐commercial stations Sponsorship messages must be: Consistent with WUSF’s image and of general interest to listeners Not intended to solicit contributions from listeners Additionally: Acceptance of messages and sponsors with potential conflicts of interest and problems of listener misconceptions will be taken into consideration on a case‐by‐case basis. The FCC precludes qualitative, comparative, or promotional language. Calls to action, pricing information and inducements to buy or sell are not permitted. * Mention of awards, favorable reviews, endorsements or testimonials are not permitted.
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