International Journal of Pure and Applied Mathematics Volume 119 No. 12 2018, 5843-5864 ISSN: 1314-3395 (on-line version) url: http://www.ijpam.eu Special Issue ijpam.eu

A Project On Business Development, SWOT Analysis and Customer Retention activities in existing Potential within a limited territory At Reliance Communication,

Dr S Praveen Kumar 1, MD Sajid2 Professor and Head 1, Student2, Department of Management Studies1,2 BIST, BIHER, Bharath University, [email protected]

(1) CONCEPT OF RELIANCE COMMUNICATION

“My vision is to provide the latest facilities to every Indian at the price of a post card” – .

Reliance Infocomm was launched as a very ambitious project. The project was conceived at the convergence of communication and information technology. It was designed to connect every home and office in with each other and the world[1-6].

On Thursday, August 09, 2007

Anil Ambani has chosen as “ Telecom person of the year 2007 “

His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world-local call costs at 15 paise/minute, and STD call at 40 paise/minute .

NEW , INDIA: When the VOICE&DATA jury, comprising eminent professionals from the telecom field, met in Delhi in June to choose the Telecom Person of the Year 2007, the five-hour selection process was steamy.

The reason was obvious: The telecom sector is growing faster than any other segment and naturally their CEOs have a lot to crow about[7-12]. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two names-both CEOs

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of two well-known companies. The pivotal difference between the two: one is an entrepreneur and the other is not so popular[13-15], as his credit is shared among a number of his big daddies.

Following a five-hour closely held, hotly debated discussion, the name was announced: Anil Dhirubhai Ambani, chairman of Reliance Communications. joined (currently promoted by his brother , following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicals-business only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders[16- 18].

Policies in India are made in line with Ambani's vision, says an industry expert. His business acumen and closeness to politicians assisted him in making it to the Rajya Sabha in June 2004, as an independent member. Ambani chose to resign voluntarily on March 25, 2006.

The same association with politicos gave him negative returns too when the Mayawati Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ.

Media sees his aggression when he announces financial results for the Reliance ADA group of companies, and when he attends the annual general meetings and faces questions from shareholders. When he meets the press, he has answers to all their questions. He also remembers to call select journalists by name[19-23].

To merchant bankers he, who has already contributed immensely to the financial reforms of the country, is one of the financial wizards of the world. May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up the valuation. His negotiations with the Qualcomm chief are also a folk theory now.

How did Ambani become the VOICE & DATA Telecom Person of the Year 2007? What are his personal and organizational achievements in the recent past?

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His path-breaking marketing strategy that was put in by the strongest team of telecom professionals the country has ever seen has made millions of Indians happy as they got the best mobile tariffs in the world[29-31]. The aggression resulted to adding to his already swollen kitty. Every hour India will be adding around 20,000 new mobile customers and Reliance Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute. With Reliance Communication’s pioneering price initiative, a local call now costs a mere 15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Reliance Communications is making the competition in India panicky. Global telecom forces will also shortly start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of Yipes Holdings[24-28].

Achiever's Pride

 Undertook financial restructuring of Reliance communications  To spend Rs 16,000 crore to expand and strengthen network coverage  After expansion, Reliance Communications will have the single largest network in the world  Launched the lowest-cost classic brand handset at Rs 777  Subscriber base grew to over 28 mn during last fiscal, registering 60% growth  Total Revenue shot up to Rs 14,468 crore, an increase of 34%  Net Profit rises to Rs 3,163 crore, an increase of over 600%  Revenues of the wireless business increased by 46% to Rs 10,728 crore  Broadband achieved revenue growth of 123% to Rs 1,144 crore  Market capitalization crossed Rs 110,000 crore  Will add 23,000 more towers  Telecom services will be available in over 23,000+ towns and 600,000+ villages  Next generation DTH network will be launched before end of the year  No. 1 One GSM Network in India according to the Brand equity Survey 2009  India’s Most Trusted Service Brand according to the Brand Equity Survery 2009

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Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal, registering a 60% growth. This makes it one of the top five wireless operators in India.

"Economic growth in the future will be indexed to connectivity of millions of enterprise and individual customers. Over the next few years, we will have over 100 million customers, making us one of the top 5 telecom players in the world. In four years, we put up a total of 14,000 towers across the country. This year alone we will add 23,000 more towers. Our wireless network is currently available in 10,000 towns. By the end of this year, it will be available in over 23,000 towns and 600,000 villages," Anil Ambani said at the first annual general meeting of Reliance Communications since the re-organization of the in June 2005.

"In four years of operations, we invested around Rs 32,000 crore. This year alone we will invest over Rs 20,000 crore. At the end of this year, we will have covered over 90% of our population. If Version 1.0 of the Indian telecom story was all about affordability, Version 2.0 will be about reach. Our Network expansion will give us the power to drive the market and stay ahead of the curve," Ambani adds[32-35].

According to Ambani, the financial restructuring of Reliance Communications is the biggest turnaround story in the history of corporate India. The inherited ownership structure of Reliance Communications was complex. The reorganization has yielded a simple, fair, and transparent ownership structure, and given Reliance Communications 100% ownership of all operational and associate companies.

Reliance Communications is now among the three most valuable private sector companies in India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and strengthen its network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the advantages derived from this impressive financial platform to explore and pursue any significant

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Opportunities available in the sector. "We are currently evaluating a number of inorganic opportunities in select international markets to further expand our footprint," Ambani said.

Reliance Communication’s One India, One Tariff plan allowed millions to connect across India at just one rupee a minute. The company was the first one to break the Rs 1,000 entry- barrier with the launch of the lowest-cost classic brand handset at Rs 777.

As per its expansion plan, Reliance Communications will have the single largest wireless network in the world, covering over 950 mn Indians or more than 5% of the global population. It will cover 23,300 towns or every single Indian habitation with a population of over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will also cover almost 100% of all national highways, and 84% of all state highways, giving millions of users the power to talk, text, surf, play, chat or simply stay in touch across nearly the entire length of India's 2,00,000-km-long road network[36].

Having achieved tremendous growth, the main challenge for Reliance Communications is to improve quality of service and ARPU. Its enterprise business is also not in a position to compete with the global majors. Stock market valuations may boost the fortunes of an entrepreneur, but Ambani needs to address the issues faced by the growing mobile customer base, especially in India, where bureaucracy takes pride in checking the businessman. (1) OBJECTIVE :- How to achieve customer retention and increase the Sales within the limited territory within the existing potential. (2) INTRODUCTION OF THE TOPIC:- Marketing Strategy

 Customer Generation - Tapping in to Internal Resources  Employee base of more than 50,000 and a shareholder base of about 3.3 million was the best place to start as far as customers  Every employee was offered 10 connections at a discounted rate.  Dhirubhai Ambani Entrepreneurship Program – A New Way to Market.

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 Reliance Infocomm fostered a new breed of entrepreneurs, as channel partners.  Aim of enrolling 200,000 individuals who are committed to acquiring new customers and creating a new experience for them.  Advertising – Educating Masses and Evoking Passions  The Reliance mobile brand was branded as India Mobile to cash in on patriotic feelings  The main theme of the first campaign built on the vision of Reliance Infocomm in bringing the power of telecommunications to every person  This campaign helped to educate people on the importance of telecommunication services.  The next set of campaigns talked about the innovative product features which differentiated Reliance Infocomm from its competitors.  The advertisements announced that Reliance IndiaMobile was 'Kabhi mobile, kabhi computer' (Sometimes Mobile, Sometimes Computer).  In the subsequent campaigns Reliance started riding on movies and cricket as themes.  Use of Intensive Media Advertising after launching every new and innovative product. (1) RESEARCH PROBLEM  Collection of Customer Data of other companies –Tata Indicom, Airtel & BSNL  Sales associates and Sales Executive sometime gives wrong data  Limitation of time and money[37-41] (2)RESEARCH OBJECTIVE  To Retain the customer and increase the potential within the limited territory  To understand the reason of negative churn.  To analyze the current perception of RCom with respect to other companies. (3) SUB OBJECTIVE To know the demand of Rcom Broadband in as the demand of RCom Broadband declining in the market  To help in development and need of new product  To identify the company position among competitors

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 To determine those factors which persuade Customers to buy RCOM broadband products.  To find out which type of schemes customer prefer and why? (4) INFORMATION REQUIREMENT

Complete Price structure of Rcom, Airtel & Tata Indicom offer which includes:  Installation and Processing Fees  Discount Offered  Schemes offered  Service Tax (5) SOURCES OF INFORMATION  Data collected from the Company  Secondary Data  Internet  Sales Associates  Sales Executives  Other Trainees (Runner)

(6) SCHEMES, PRODUCTS RELIANCE PRODUCT  Reliance Broad Band  Reliance Fixed Line Phone  Reliance Mobile  Reliance Data Card  Reliance Voucher, E-Recharge  Reliance PCO (7) FIELD WORK 1. Marketing visiting & Survey (05/06/2010 to 20/06/2010) 2. 2.Approach for new customers (21/06/2010 to 05/07/2010) MARKETING VISITING & SURVEY – 5st June was my first day of summer training in Reliance communication in Pune. I met to Mr. Tasneem Siddiqui sir. He took my interview and

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selects me for summer training. Then he chose my mentor. Mr. Vijay Ranjan Sir who guides me in summer training. After that I had to do my summer training under in Vijay sir. First day I went to the Existing Customer of RCom whose connection were terminated in recent days. Then I met to the ASM Mr. Vijay Sir and got the all information about the market and knew that how they work and how increase the goodwill of R. Communication. They give the regular information about current scheme & plan. We saw that there were more flexible plans then any other subscriber in compare to the Reliance Communication. Time of visiting to Customers I learnt all those thing how to explain in front of customer about the plan & schemes and main thing I learnt there how to convince for accepting a big budget schemes. We familiarized with some kinds of problems those having been Sales Executive and Sales Associates, in his working day with customers. After finishing all the customers I went again to the main office for reporting my work to Vijay sir. Along with all work we had to also seen those some customers which did not keep Reliance Broadband. The main reason through which they can’t keep the above given facilities is that they were not telling their problem with us. For removing these problems, there was only one way that they have to tell us their problem with us through which we can get remove that problem by informing to the operation and maintenance department. Therefore at last I asked the problem and they shared with us their problem. Since I was a junior therefore it was my responsibility to keep all the problems in front of Mr. Vijay sir. It was my marketing visiting for the 15 days which was the great experienced work for me. In this period I learnt some kinds of idea for increasing the sale, customer retention and also I got familiarized with those problems which generally come in the market for selling purpose. APPROACH FOR CORPORATE OR INSTITUTIONAL CUSTOMER- I went with Corporate SE’s to the Institutions and Corporate office and met to the HR Managers and understand the way that how to convince the corporate customer and how to negotiate with the plan. The plan for corporate customers are flexible and can be decided according to the need of corporate customer and the type of service they needed. It’s a good experience for me[42-43]. APPROACH FOR NEW RETAIL CUSTOMER – In the second phase of my training I got the target for 10 new customers in the whole area that comes under in Vijay sir. I achieved my target within 7 days for the 10 customers new approach I moved all around the area which comes

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under in Mr. Vijay sir. I was having the different kinds of plans and schemes through which I could make the new customers. Area was as follow: Pune-Chinchwad Station, MIDC, Bhosari, Phugewadi. I got my 100% target. It was the good achievement for me and according to Mr. Vijay sir it was the much appreciated work which was done by me. RESEARCH METHODOLOGY Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy[44-45]. Research Type Descriptive Research Data Source Primary Data and Secondary data Research Instrument Questionnaire design and Govt. sources Type of QuestionnaireStructured Population Date 443 Sample Size 100 Sampling Method Judgmental Contact Method Personal Interview (1) DATA INTERPRETATION OF CUSTOMER’S SURVEY

Most Influencing factor of consideration while purchasing broad band No. of Respondent % of people brand name 10 10 flexibility in tariff plan 40 40 price 30 30 easy availability 5 5 after sale service 10 10 others 5 5 total 100 100

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Interpretation- As shown in the graph it was found that 40% people gives most preferred option to flexibility in plans and 30% people are price conscious, 10% people give preference to after sales service and brand name equally. Satisfaction level in consumer from RCom services avg. figure Tariff plan price After sales service Reliance 9 9 5 Airtel 7 7 8 Tata 8 8 8 BSNL 5 6 6

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Interpretation- As shown in the graph it was found that satisfaction level of customer from Reliance communication towards tariff plan is excellent and then it isn approx. same for airtel and tata indicom in broadband sector. BSNL has the least satisfied customer in terms of tarrif plan.

Inter pretation- As shown in the graph it was found that satisfaction level of customer from Reliance communication towards Pricing is excellent and then it is approx. same for Airtel

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and Tata Indicom in broadband sector. BSNL has the least satisfied customer in terms of pricing.

Interpretation- As shown in the graph it was found that satisfaction level of customer from Reliance communication towards after sales serice is found worst and then it is approx. same for airtel and tata indicom in broadband sector. BSNL has the moderate satisfied customer in terms of after sales service. Reliance broadband is better than any other company Buyer Behaviour no. of respondant %of people strongly agree 20 20 agree 38 38 neutral 19 19 disagree 18 18 strongly disagree 5 5 total 100 100

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Interpretation – It is found that Buyer readiness state for Reliance Broadband in which 20% people are strongly agree with reliance broadband and 38% people are agree and 19% people are neutral. 18% people are disagree and 5% people are strongly disagree. Problem most suffered by Rcom Customer no.of respondant %of people . Service level 40 40 . Claim level 15 15 . Product availability 20 20 . Product awareness 25 25

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Interpretation- The most irritating problem is the poor service level between customers. 40% customers out of 100 sample data are not satisfied with service. Then 25% customers are not able to use current new schemes because of the unawreness about the new products. 20% customer don’t take or retract service because of feasibility problem and 15% people are annoyed from claim process. Conclusion Indian economy is an emerging one and is growing very fast at the average GDP rate 6- 8% so in this emerging market competition level among telecommunication services provides new players are coming who will necessarily intensify the competition. New products and new schemes are being offered by the telecom service providers[8-13]. The need for large information capacity has grown tremendously due to the demand of real time information. Telecommunication has now become a major information transmission system and telecom has undoubtedly emerged as the most important industry in India. Indian telecom companies are putting in their best offer to rope in major telecom operators of the world e.g. , and MTNL, Virgin etc. are playing their role in synergy with the operation of the Indian companies. Process of acquisition and merger are in process and future will be only for those

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companies who have an edge over others in the field. The better quality of service etc. is provided at affordable cost. In this process of competition it is assumed that only those companies will survive who adopt suitable market strategy and technology innovation and up gradation to suit the aspiration and demand of the consumer. Reliance Netlink Pvt. Ltd. An Anil Ambani Group is very fast catching up with the market by providing cheaper tariff rates. The market strategies adopted by its executives are bearing fruits and the company has found a suitable niche and recognition in the consumer. But this is not a thing for self contentment as the survey reveals that in network, service and distributor, its place is very far behind to other competitors viz. Airtel, BSNL, and Tata indicom etc. so to withstand the competition resources mobilization and technological innovation on the part of cos. To upgrade its quality of network and services is urgently called for[13-16]. Market access and growth is alright but the improvement of quality on the above counts is necessity of the time.

Trainee(my) finding- Services provided by SE’s and SA’s: - Satisfaction: - Most of the Corporate customers i.e. around 56% of respondents are satisfied with RComm Broadbrand, 20% of them push RCOMM brand to the customer and rest 24% retailers are not satisfied with RComm brand due to claim pending and the bandwidth problem. The corporate customer’s complaint don’t get entertained in time by company as easily as possible properly. Most of the Retail customers i.e. around 50% are dissatisfied with RCom Broadband services , around 35% are partially satisfied with RCom Services and rest shows the averse behavior towards the RCom brand and it is of 15% in terms of percentage. Problems: - Around 25% of the respondents that there is Bandwidth problem with RCom, on the other hand they found its competitors viz. Airtel, BSNL, TATA indicom network connectivity of very good level. Around 40% customers found that RCom first bill of broadband is not comprehensive to them and they are charging more. But actually it is due to the not proper communication of payment

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details and proper mentioning of bills. Hence the retail customer or intituitional customer don’t pay bill and RCom lose the customer. Many customers around 50% are get frustrated by its first installation time. The installation time for Broadband is quite high and its pathetic in comparison to the other subscribers. Support from company: - Most of the customer says that they are not supported by the companies’ personnel & companies’ helpline. All companies provide POP at right time and in adequate number. But actually customer said that the Company Personnel doesn’t communicate the Customer care numbers as well as the relevant authority whom they can cater their complaint. Hence customer become frustrated with their problem. Sales Promotion budget- Reliance Communication believes in aggressive selling but it does not look for sales promotion and sales executive’s motivation. Hence the frontline management should be motivated by giving attractive incentive and bonus. It is existing nowadays also but it is not lucrative. SUGGESTIONS

On the basis of extensive study and research, here are some recommendation and suggestion which may help the company to market the product and service more profitability and increase its share in the Telecom market. - Problem handling should be made easy for the customers as the procedure of handling problem is very lengthy. Hence, customer care should direct forward the complaint to the maintainance department and get sort out the problem. - Customer should be recalled after confirmation of maintainace department that the problem has been resolved or not. - Sales executives and Sales associates should be motivated perpetually to increase the sales and they should have been given the particular prospects to create customers. - Sales promotion activites for big organization say industries should be opted for selling broadband and fixed line phones at an attractive prices.

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- As the demand for reliance broadband is good hence company should go for service excellence otherwise competitor will catch up the customers by service issue of RComm. Hence Customer will shift to other subscribers. - I have analyzed that the customer complaint is not entertained as they desires hence customer should be cater and confirmed by telecalling about the problem and satisfaction. (1) Promotional Activities The company expand the budget allocation for promotional campaign for sales executives and sales associates because these are the people are actually responsible for actual sales and revenue. It has affected the sale service brand image of Reliance especially in Pune. Low supports in promotion have lead to fluctuation in sale. As Pune and other metro cities requires more money for survival at lower management level. Hence hike in salary or some motivational incentives should be given to SE’s and SA’s. (2)Advertising – Advertising should have a clear objective and message, which has not been found in recent ads. Reliance is a faster growing provider service in each state .every offers and schemes they should show with proper message for benefit to the customer. In busy life customer do not remembered any offers and which service we can provided for the customer therefore they should by force showing advertisement in growing market and among customer .customers wants continuously exposure in Cable and Local newspapers. (3) Persuasive Advertising :- Now there is a need of persuasive advertising for Reliance service which can be moved into the category of “comparative advertising”. It will help the company to establish the superiority of its brand service through specific comparison of one or more attributes and features. (4) Technical Expertise:- The advertisement should show the companies expertise, experience and pride in market the product service sale. (5) Media :- A combination of print ads and TV commercial do a better job. Local ads and publicity should be giving more stress. Hoardings, banners, wall painting should be promoted. Ads on Cable network result greater audience attention. Schemes, gift offers etc. must be highlighted through Radio and Local newspapers. BSNL and aircel are the best user of Media Services.

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(6) Sales Promotion -  Cash discount  Premiums  Appointment of sale promoter  Financial schemes (7)Occasional Discount - The company may go for occasional discount offers or price off from time to time specially during any festival. Off season discount may also prove helpful to check fluctuating sales. REFERENCES:

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11. Pavithra, J., Thooyamani, K.P., Dkhar, K., A study on the analysis of financial performance with reference to Jeppiaar Cements Pvt Ltd, International Journal of Pure and Applied Mathematics, V-116, I-14 Special Issue, PP-189-194, 2017 12. Peter, M., Dayakar, P., Gupta, C., A study on employee motivation at Banalari World Cars Pvt Ltd Shillong, International Journal of Pure and Applied Mathematics, V-116, I- 18 Special Issue, PP-291-294, 2017 13. Peter, M., Kausalya, R., A study on capital budgeting with reference to signware technologies, International Journal of Pure and Applied Mathematics, V-116, I-18 Special Issue, PP-71-74, 2017 14. Peter, M., Kausalya, R., Akash, R., A study on career development with reference to premheerasurgicals, International Journal of Pure and Applied Mathematics, V-116, I-14 Special Issue, PP-415-420, 2017 15. Peter, M., Kausalya, R., Mohanta, S., A study on awareness about the cost reduction and elimination of waste among employees in life line multispeciality hospital, International Journal of Pure and Applied Mathematics, V-116, I-14 Special Issue, PP-287-293, 2017 16. Peter, M., Srinivasan, V., Vignesh, A., A study on working capital management at deccan Finance Pvt Limited Chennai, International Journal of Pure and Applied Mathematics, V- 116, I-14 Special Issue, PP-255-260, 2017 17. Peter, M., Thooyamani, K.P., Srinivasan, V., A study on performance of the commodity market based on technicalanalysis, International Journal of Pure and Applied Mathematics, V-116, I-18 Special Issue, PP-99-103, 2017 18. Philomina, S., Karthik, B., Wi-Fi energy meter implementation using embedded linux in ARM 9, Middle - East Journal of Scientific Research, V-20, I-12, PP-2434-2438, 2014 19. Philomina, S., Subbulakshmi, K., Efficient wireless message transfer system, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP- 289-293, 2017 20. Philomina, S., Subbulakshmi, K., Ignition system for vechiles on the basis of GSM, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP- 283-286, 2017 21. Philomina, S., Subbulakshmi, K., Avoidance of fire accident by wireless sensor network, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP- 295-299, 2017 22. Pothumani, S., Anuradha, C., Monitoring android mobiles in an industry, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP-537-540, 2017 23. Pothumani, S., Anuradha, C., Decoy method on various environments - A survey, International Journal of Pure and Applied Mathematics, V-116, I-10 Special Issue, PP- 197-199, 2017 24. Pothumani, S., Anuradha, C., Priya, N., Study on apple iCloud, International Journal of Pure and Applied Mathematics, V-116, I-8 Special Issue, PP-389-391, 2017 25. Pothumani, S., Hameed Hussain, J., A novel economic framework for cloud and grid computing, International Journal of Pure and Applied Mathematics, V-116, I-13 Special Issue, PP-5-8, 2017

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26. Pothumani, S., Hameed Hussain, J., A novel method to manage network requirements, International Journal of Pure and Applied Mathematics, V-116, I-13 Special Issue, PP-9- 15, 2017 27. Pradeep, R., Vikram, C.J., Naveenchandran, P., Experimental evaluation and finite element analysis of composite leaf spring for automotive vehicle, Middle - East Journal of Scientific Research, V-17, I-12, PP-1760-1763, 2013 28. Prakash, S., Jayalakshmi, V., Power quality improvement using matrix converter, International Journal of Pure and Applied Mathematics, V-116, I-19 Special Issue, PP- 95-98, 2017 29. Prakash, S., Jayalakshmi, V., Power quality analysis & power system study in high voltage systems, International Journal of Pure and Applied Mathematics, V-116, I-19 Special Issue, PP-47-52, 2017 30. Prakash, S., Sherine, S., Control of BLDC motor powered electric vehicle using indirect vector control and sliding mode observer, International Journal of Pure and Applied Mathematics, V-116, I-19 Special Issue, PP-295-299, 2017 31. Prakesh, S., Sherine, S., Forecasting methodologies of solar resource and PV power for smart grid energy management, International Journal of Pure and Applied Mathematics, V-116, I-18 Special Issue, PP-313-317, 2017 32. Prasanna, D., Arulselvi, S., Decoupling smalltalk from rpcs in access points, International Journal of Pure and Applied Mathematics, V-116, I-16 Special Issue, PP-1-4, 2017 33. Prasanna, D., Arulselvi, S., Exploring gigabit switches and journaling file systems, International Journal of Pure and Applied Mathematics, V-116, I-16 Special Issue, PP- 13-17, 2017 34. Prasanna, D., Arulselvi, S., Collaborative configurations for wireless sensor networks systems, International Journal of Pure and Applied Mathematics, V-116, I-15 Special Issue, PP-577-581, 2017 35. Priya, N., Anuradha, C., Kavitha, R., Li-Fi science transmission of knowledge by way of light, International Journal of Pure and Applied Mathematics, V-116, I-9 Special Issue, PP-285-290, 2017 36. Priya, N., Pothumani, S., Kavitha, R., Merging of e-commerce and e-market-a novel approach, International Journal of Pure and Applied Mathematics, V-116, I-9 Special Issue, PP-313-316, 2017 37. Raj, R.M., Karthik, B., Effective demining based on statistical modeling for detecting thermal infrared, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP-273-276, 2017 38. Raj, R.M., Karthik, B., Energy sag mitigation for chopper, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP-267-270, 2017 39. Raj, R.M., Karthik, B., Efficient survey in CDMA system on the basis of error revealing, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP- 279-281, 2017 40. Rajasulochana, P., Krishnamoorthy, P., Ramesh Babu, P., Datta, R., Innovative business modeling towards sustainable E-Health applications, International Journal of Pharmacy and Technology, V-4, I-4, PP-4898-4904, 2012

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41. Rama, A., Nalini, C., Shanthi, E., An iris based authentication system by eye localization, International Journal of Pharmacy and Technology, V-8, I-4, PP-23973-23980, 2016 42. Rama, A., Nalini, C., Shanthi, E., Effective collaborative target tracking in wireless sensor networks, International Journal of Pharmacy and Technology, V-8, I-4, PP-23981- 23986, 2016 43. Pradeep, R., Vikram, C.J., Naveenchandra, P., Experimental evaluation and finite element analysis of composite leaf spring for automotive vehicle, Middle - East Journal of Scientific Research, V-12, I-12, PP-1750-1753, 2012 44. Ramamoorthy, R., Kanagasabai, V., Irshad Khan, S., Budget and budgetary control, International Journal of Pure and Applied Mathematics, V-116, I-20 Special Issue, PP- 189-191, 2017 45. Ramamoorthy, R., Kanagasabai, V., Jivandan, S., A study on training and development process at Vantec Logistics India Pvt Ltd, International Journal of Pure and Applied Mathematics, V-116, I-14 Special Issue, PP-201-207, 2017

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