PENSACOLA, Escambia, 30,187 foro., 86.3% WTSP, 5kw, 1380kc, MBS, Pearson, Hooper, WTAL -FM, Chan. 280, 103.9mc, 710w, Blair, FLORIDA radio, 26,051 radio fam. Conlon Bonus

SB 1M 15M 30M 1 Hr SB 1M 5M 15M 30M 1 Hr 5M SPOT RATE FINDER WTNT, 250w, 1450kc, ABC, Clark D 6.00 8.00 12.00 24.00 42.00 72.00 3 AM affiliates, average 1 -time rate D 3.16 4.30 7.50 16.00 24.00 40.00 (Continued from page 57) N 8.00 10.00 19.00 40.00 72.00 120.00 SB 1M 5M 15M 30M 1 Hr N 4.05 5.18 9.00 18.00 30.00 50.00 WLOF, 5kw, 950kc, MBS, Raymer D 6.16 6.70 10.75 21.66 34.16 57.16 WISP -FM, Chan. 273, 102.5mc, 37kw, Pear- N SB 1M 15M 30M 1 Hr 8.55 9.16 13.91 28.00 45.50 76.66 son, Bonus 5M TAMPA, D 8.00 3.00 13.00 26.00 40.00 65.00 Hillsborough, 69,423 fam., 88.9% radio, 61,717 radio N 10.00 10.00 20.00 40.00 60.00 100.00 fam. WBSR, 250w, 1450kc, ABC SANFORD, Seminole, 7,330 fam., 83.5% WORZ, 2 AM affiliates, average 1 -time rate 1kw, 7401c, NBC, Weed, Hooper, D 6.00 6.00 10.00 20.00 30.00 50.00 radio, 6,120 radio fam. D 12.00 12.00 20.00 32.00 50.00 80.00 Conlon N 8.00 8.00 14.00 28.00 42.00 70.00 D 7.00 7.00 10.50 21.00 31.50 52.00 WIRR, 250w, 1400kc, Best N 16.00 16.00 32.50 60.00 90.00 160.00 D 3.60 3.60 6.48 12.96 21.60 36.00 N 10.00 10.00 15.00 30.00 45.00 75.00 WCOA, 5kw, 1370kc, NBC, Perry N 5.00 5.00 9.00 18.00 30.00 50.00 3 AM non -affiliates, average 1 -time rate D 8.50 8.50 13.75 27.50 44.00 71.50 D 4.17 4.50 8.33 16.36 28.63 48.33 N 12.00 12.00 19.25 38 50 66 00 110.00 PALATKA, Putnam, 6,576 fam., 80.4% radio, WALT, 1kw -D, 1110kc, Perry 5,287 radio fam. WCOA -FM, Chan. 250, 98.9mc, 5.4kw, Bonus SARASOTA, Sarasota, 7,973 fam., 88.1% radio, 7,024 radio fam. D 5.00 6.00 12.00 21.60 38.00 60.00 WWPF, 250w -D, 800kc, Continental WEAR, 250w, 1230kc, MBS, Pearson WDAE, 5kw, 1250kc, CBS, Katz D 3.25 4.50 7.00 12.50 23.00 40.00 WKXY, lkw -D, 1540kc, LBS D 4.00 8.50 17.50 28.50 50.00 D 12.00 12.00 20.00 32.00 50.00 80.00 5.60 D 5.00 10.00 15.00 20.00 30.00 50.00 WWPF -FM, Chan. 252, 98.3mc, 975w, Bonus N 5.65 7.50 8.50 17.50 28.50 50.00 N 16.00 16.00 30.00 60.00 90.00 160.00 daytime only. N 5.00 10.00 15.00 20.00 30.00 50 00 WDAE -FM, Chan. 289, 105.7mc, 1kw, Bonus N 1.95 2.70 4.20 7.50 13.80 24.00 WSPB, 250w, 1450kc, CBS, Pearson WEKB, -D, 1590kc PLANT CITY, Hillsborough, 69,423 fam., 1kw D 3.75 3.75 10.00 20.00 30.00 50.00 D 3.50 5.50 14.00 21.65 40.00 88.9% radio, 61,717 radio fam. N 5.00 5.00 12.00 24.00 36.00 60.00 WFLA, 970kc, NBC, PALM BEACH, Palm Beach, 31,883 5kw, Blair, Cummings, fam., Hooper 85.1% radio, 27,132 radio fam. WPLA, 250w -D, 1570kc D 12.00 20.00 32.00 50.00 80.00 WWPG, 250w, 1340kc, ABC, Perry, Conlon D 3.00 3.00 5.00 9.00 18.00 36.00 12.00 SEBRING, Highlands, 3,766 font., 82.8% N 16.00 16.00 35.00 60.00 90.00 160.00 D 4.50 4.50 9.00 18.00 27.00 45.00 radio, 3,118 radio fam. WFLA -FM, Chan. 227, 93.3mc, 53kw, Blair, N 5.70 5.70 11.40 22.80 34.20 57.00 QUINCY, Gadsden, 10,159 fam., 78.2% Bonus WWPG -FM, Chan. 250, 97.9mc, 22kw, Perry, radio, 7,944 radio fam. WJCM, 100w, 1340kr, LBS Bonus D 2.50 2.50 3.50 7.50 13.00 20.00 WHBO, 250w, 1050kc WCNH, 250w, 1230kc N 3.00 3.00 4.25 10.00 16.00 30.00 D 3.35 4.50 7.50 13.50 26.25 45.00 N 26.25 45.00 D 3.00 3.00 4.50 12.00 18.00 30.00 3.35 4.50 7.50 13.50 PANAMA CITY, Bay, 11,448 fam., 83.5% N 3.00 3.00 4.50 12.00 18.00 30.00 radio, 9,559 radio fam. SULPHUR SPRINGS, Hillsborough, 69,423 fam., 88.9% radio, 61,717 radio fam. WEST PALM BEACH, Palm Beach, 31,888 ST. AUGUSTINE, St. Johns, 6,919 font., 81.8% fam., 85.1% radio, 27,132 radio fam. radio, 5,659 radio fam. WHBO, 250w -D, 1050kc (See Tampa Fla. List- 2 AM affiliates, average 1 -time rate ing) 2 1 -time rate D 4.50 AM affiliates, average 5.00 8.50 18.00 27.00 45.00 WFOY, 250w, 1240kc, CBS, Avery -Knodel 22.00 33.00 55.00 N 5.00 5.50 9.50 19.00 30.00 D 6.00 6.00 11.00 50.00 D 4.50 4.50 7.00 15.00 22.00 36.00 N 11.00 11.00 20.00 40.00 60.00 100.00 N 9.00 9.00 11.00 22.00 33.00 54.00 TALLAHASSEE, Leon, 14,311 fam., 82.9% radio, 11,863 radio fam. WIRK, 1kw, 1290kc, MBS, McGillvra 60.00 WDLP, 1kw, 590kc, MBS ST. PETERSBURG, Pinellas, 46,798 fam., 91.8% D 6.00 6.00 12.00 24.00 36.00 D 6.00 6.00 10.00 20.00 30.00 50.00 radio, 42,960 radio fam. N 10.00 10.00 20.00 40.00 60.00 100.00 N 6.00 6.00 10.00 20.00 30.00 50.00 WINO, 250w, 1230kc, CBS, Meeker 2 AM affiliates, average 1 -time rate D 6.00 6.00 10.00 20.00 30.00 50.00 WPCF, 250w, 1400kc, ABC 2 AM affiliates, average 1 -time rate D 5.08 5.65 9.75 20.00 30.00 50.00 N 12.00 12.00 20.00 40.00 60.00 100.00 D 3.00 4.00 7.00 16.00 24.00 40.03 D 5.25 7.75 12.25 24.50 42.00 71.00 N 7.02 7.59 13.50 27.00 42.00 70.00 N 4.00 5.00 9.00 18.00 30.00 50.00 N 8.00 10.37 18.25 38.75 72.00 120.00 WINTER HAVEN, Polk, 34,301 fam., 85.8% Note: All Rates one -time. Sources: Families rodio, 29,430 radio fam. and radio families estimated from field tabu- WSUN, 5kw, 620kc, ABC, Weed WTAL, 5kw, 1270kc, CBS, MBS, Blair, Conlon WSIR, 250w, 1490kc, MBS, Conlon, BMB lations of 1950 U. S. Census. Percent radio D 4.50 7.50 12.50 25.00 42.00 70.00 D 7.00 7.00 12.00 24.00 36.00 60.00 D 4.00 4.00 8.00 16.00 24.00 40.00 BMB. For complete explanation see foreword. N 8.00 10.75 17.50 37.50 72.00 120.00 N 10.00 10.00 18.00 36.00 54.00 90.00 N 5.36 5.36 10.72 21.44 32.16 53 60

VACATION LAND SUMMER AND WINTER W J

F I R S T R A D I O S T A T I O N I N

DAYTONA BEACH, FLA.

Affiliated with the American Broadcasting Company

JOSEPH HERSHEY McGILLVRA, INC. ROBERT S. KELLER NATIONAL REPRESENTATIVES AGENCY COORDINATOR

Page 58 .Augur! 14, 1950 BROADCASTING Telecasting