Private Company Issues and Opportunities: What to Consider in 2015
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Private company issues and opportunities: What to consider in 2015 A mid-market perspectives report This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication. As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Contents 5 Executive summary Growth 7 Talent 11 M&A readiness 14 Globalization 18 Financing 21 Capital spending Technology 24 Cloud computing 27 Analytics 30 Social media 33 Additive manufacturing Risk 36 Governance 40 Succession planning 44 Cyber risk What to consider in 2015 3 Executive summary As the US economy continues to build positive Our 2014 technology survey of middle market executives momentum, it’s no surprise that private companies found that senior company leaders generally remain are adjusting their growth strategies to capitalize on a confident in their knowledge of their organization’s IT strengthening market for their goods and services. In situation and needs, but they also reported a range of fact, our most recent survey of mid-market executives last challenges in implementing technologies. In separate fall showed noticeable upticks across a broad sweep of articles, we highlight the issues private companies are indicators, from hiring plans to merger activity to global facing in using cloud-based services, tapping social media expansion. communities, mining data with analytics, and testing new additive manufacturing technologies (3D printing). Our The following report captures some of the most pressing consultants share their thoughts on how to obviate the issues privately held companies are facing in the challenges and apply these innovations to address some current operating environment. However, we wanted of the hurdles related to talent, M&A, and other areas to go beyond problem identification to underscore the supporting growth. opportunities companies can seize by addressing these issues in proactive and systematic ways. In our third and final section, the report tackles the potential risks that can accompany growth and technology In the pages that follow, Deloitte professionals share their initiatives. In the first article, we stress the importance of thoughts about key decisions business leaders may be private companies moving from “mom-and-pop” style considering — or should consider — in the coming year. governance to more structured processes designed to The 12 issues they cover address three core aspects of manage risk holistically. We demystify succession planning running a successful private company in today’s operating by highlighting how this multi-disciplinary process bridges environment: growth, technology, and risk. many aspects of running a business. We end this section with a discussion of strategies for defending against and The articles on growth capture the various ways closely dealing with increasingly sophisticated cyber threats. held companies are investing to win business and boost topline performance. Our piece on talent explores Throughout, our Deloitte professionals place particular strategies private companies can adopt to acquire skilled emphasis on identifying opportunities that overlap these workers. Mergers and acquisitions are another means for critical dimensions, and ask questions that can help set the deploying capital, and we outline steps companies can middle market agenda for the coming year. By covering take to position themselves to evaluate potential targets. a wide stretch of the operating landscape, we hope this For those companies considering global expansion, we report gives privately held companies fresh ideas about address how companies can balance slowing growth how to turn some of 2015’s biggest issues into new overseas with loosening trade restrictions and pro-growth opportunities. incentives in select markets. Separately, we examine why mid-market companies may find this to be a good time to obtain financing, and we provide tips on how they can bring discipline and accountability to their capital spending decisions. Roger Nanney National Managing Partner Of course, private companies aren’t merely looking to Deloitte Growth Enterprise Services grow — they are striving to grow profitably. Many mid- Deloitte LLP market leaders report exploring new technologies to make their workforces more productive, acquire new customers more efficiently, and pinpoint cost-cutting opportunities. What to consider in 2015 5 6 Private company issues and opportunities Growth Talent By Neil Neveras, Global Practice Leader, Leadership Development & Succession, Deloitte Consulting LLP Overview It’s open season in the hunt for talent. A US economy that continues to distance itself from the recession is churning out more than 200,000 new jobs each month,1 putting upward pressure on wages and making it tougher to keep other companies from poaching workers. The tightening of the talent supply and increase in demand Issues is exacerbating challenges many private companies were One of the more pressing talent challenges closely held already facing: how to find people with the right skills to companies could face is making connections between help keep growth on track. candidates and openings in tough-to-fill jobs. Almost two- thirds of the respondents in our fall mid-market survey These challenges are coming to a head as middle market agreed that “it is difficult for us to find new employees companies ramp up their hiring efforts. More than half of with the skills and education to meet the needs of our the mid-market executives we surveyed in the fall of 2014 business.” One in five reported that skills shortages are expect to add more full-time employees in the coming suppressing their company’s growth.3 year, and 13 percent project increases of 10 percent or more.2 In an age when many employees complain of Privately held companies may face a number of crazy hours and little access to senior leaders, family-run disadvantages in trying to lure such talent. For one, their and other privately held companies stand to distinguish pockets typically aren’t as deep as publicly run corporations. themselves from larger corporations where workers may In addition, because of their smaller HR staffs, they feel more like numbers than contributors. The year ahead sometimes tend to lack the capabilities and organizational presents a range of opportunities for smaller, private infrastructure needed to be both generalists and talent employers to seize on such trends and land the talent they experts. With fewer resources at their disposal, HR leaders need to fuel their future growth and innovation. at privately held companies can feel like their “want list” is a mile long, making it tough to pick a starting point. Almost two-thirds of the respondents in our fall mid-market survey agreed that “it is difficult for us to find new employees with the skills and education to meet the needs of our business.” 1 Bureau of Labor Statistics website: http://data.bls.gov/timeseries/CES0000000001?output_view=net_1mth 2 America’s economic engine: Opening the throttle, Deloitte, 2014. 3 Ibid. What to consider in 2015 7 For some sought-after talent, small or mid-market Opportunities companies may not appear on the surface as appealing In dealing with these challenges, privately run companies as working for a high-profile corporation. A lack of clarity potentially have a leg-up on the competition because they around the value proposition of working for a mid-sized have inherent traits that job-seekers look for: access to business can make it more challenging to land skilled leaders, an entrepreneurial culture, and opportunities for workers who are in hot demand. advancement. But they should also be more proactive on a number of fronts to attain and retain the talent they need Training is another area where, despite recent inroads, in today’s competitive marketplace. privately held companies sometimes tend to underinvest. I’ve seen scores of owners at small and medium-sized Decide what you’re going to be good at from a talent businesses hamstring their HR departments by their belief perspective and own it. that leaders are born and not made, only to see promising To attract the right talent in this environment, you need young leaders leave for greener pastures where their something that differentiates you as an employer. This development prospects are clear and supported. need could elevate talent management out of the realm of tactics and into strategy-setting. Think about the markets Companies without sufficient strategies around hiring, you’re competing in and what your company is doing to retaining and training future leaders could potentially differentiate itself in those markets to help shape them. risk leadership voids in the future. Part of this is merely a Once you know that, the next logical step is to identify the function of demographics: the younger employees who kinds of people that are going to help you develop and comprise the Millennial generation may make up only 34 exploit that advantage. percent of the global workforce now, but that figure will swell to 75 percent by 2025.4 That raises the stakes for For example, one mid-market company I’m working with not only accelerating the development of younger workers is looking to make a mark on its industry through financial inside organizations, but understanding what drives and analysis and strong client relationships.