Gym Thanks Sunderland Council for Support a WOMEN’S Only Gym Has Thanked Sunderland City Council for Its Support Throughout the Pandemic As It Reopens to the Public
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ISSUE 11 | SPRING 2021 PORTFOLIO PROPERTY AND LIFESTYLE MAGAZINE FOR THE NORTH www.bradleyhall.co.uk C 20.7 M 2.7 Y 0 K 86.7 B Y 23 K 0 INNcoming: Sunderland’s newest seafront spot to eat, drink and stay. Opening June 2021 Stunning new en-suite rooms Serving delicious, home-cooked pub food Al fresco dining on the inn’s outdoor terrace Amazing views of Seaburn beach Whitburn Road, Seaburn, Sunderland, SR6 8AA Book direct for Best Price Guarantee Call our booking hotline on 0191 580 3610 Monday – Sunday, 9am-5pm or online anytime at www.inncollectiongroup.com/seaburn-inn Reopening 17th May It’s time to enjoy the great outdoors. Award-winning pubs with rooms - Open all day every day Delicious pub fayre - Beer gardens & outdoor terraces - Family friendly Dog friendly - Free WiFi - Free parking* - Excellent walking and cycling facilities 0191 580 3610 www.inncollectiongroup.com ARE YOU LO O K I N G F O R EYE S ON YOUR BUSINE SS ? 35, 000 pr int r eader s All.i ncl usi ve pack ag es i ncl udi ng e di tori al and adv er$si ng Acce ss t o o ver 27, 000 soci al medi a f ol lowers Regul ar e.upda tes Rapi dl y gr owi ng di gi tal mai ling l ist Distri bu$on t o; • The re gi on’ s mos t pre sgi ous re si de nal are as • The busi est hi gh s tree ts i n the North • Busi ne sse s, hot els, spas, re stauran ts and c af es • Dire ctl y t o busi ne ss pe opl e and de ci si on mak ers Con tact us t oda y 0191 232 8080 cassi e.mo yse 0br adl eyhal l.c o.uk 0_por# oli o_mag azin e_ A note from the editor... LIGHT AT THE END OF THE TUNNEL We made it. Following what could be the most challenging year of many people’s lives, there’s finally a light at the end of the tunnel. Despite the very individual and intense unarguably grows in importance, so does clients as some of the biggest businesses trials many people have faced during the the need for a break from our screens. in the region. We are dedicated to last year, I look at the people around me Digital detoxes are now necessary to growing our readership in creative and see inspirational professional and de-stress as high levels of screen time are innovative ways whilst also prioritising the personal growth. The storm of 2020 to proven to have a detrimental impact on marketing, communications and PR early 2021 may have allowed us to take a our physical and mental wellbeing. We support we provide to our clients. step back, take care of projects that they know our readers enjoy taking some time I believe that one of our strongest wouldn’t have been able to under normal out by picking up one of our printed advantages at Portfolio Magazine is our circumstances and come out of the other copies and catching up on all of the ability to understand our client’s needs – side better than before. property, business and lifestyle news from as we often sit on the same side of the For Portfolio, it has been another year the North. fence. In handling the corporate of significant growth. Adapting to client Whilst we continue to be a print-led communications, PR and marketing for and readers needs, growing our offering publication, we are also respectful and Bradley Hall, I know exactly what our own and partners, creating a stronger digital knowledgeable of the fact that our digital challenges and requirements are, giving presence and developing a sustainable presence is vital. We utilise the social us the ability and perspective which and long-term strategy to ensure we are media platforms and 27,000 strong allows us to understand those of others, able to continue supporting businesses following of our partners, Bradley Hall too. We explore new opportunities throughout the North. The appointment Chartered Surveyors and Estate Agents, constantly while always looking for the of our new content executive, Sophie and have also set up our own dedicated most effective ways to market our clients Swift, also marks another milestone as the platforms in order to attract more readers to a targeted audience, ensuring the best team grows. and engagement for Portfolio and our results and return on investment. These We are proud to be working with a advertisers - as well as adding to our factors, alongside our all-inclusive range of local businesses and people to established mailing list on a daily basis packages which also include editorial and continue creating the engaging and and publishing the magazine online. artwork, has proved successful for many interesting articles which our readers I am delighted to continue working of our advertisers in the past. enjoy. In an environment where we are all with successful, local social media agency As always, thank you to our growing drowning in content, it’s important to cut The Social Co. in creating our social media number of advertisers and readers for through the noise and provide stories content as well as an impressive video your ongoing support. which inspire, educate and entertain our campaign which showcases some of our audiences. Our aim is to keep providing a loyal advertisers and a sneak peek of Enjoy Reading! property, lifestyle and business some of the articles our readers can publication with integrity and insight into enjoy. The footage is now being shown on Cassie Moyse the topics that our readers care about. the big screens at both STACK Newcastle Commercial Editor The wants and needs of consumers are and Seaburn, as well as in-car screens Portfolio Magazine changing, and whilst digital presence with Blueline Taxis, a firm which counts its ISSUE 11 : SPRING 2021 5 IN ASSOCIATION WITH Bradley Hall Chartered Surveyors and Estate Agents PARTNERS Inn Collection Group Sunderland City Council Performance 28 Karpet Mills The Social Co. CREDITS Design - Paul MacDonald Print - The Manson Group Commercial Editor - Cassie Moyse Content Executive - Sophie Swift Media Enquiries - Cassie Moyse on 0191 232 8080 [email protected] To recycle please remove the front cover and place the inner pages in your recycle bin. 6 PORTFOLIO MAGAZINE CONTENTS PROPERTY 10-13 What’s behind the grid C 20.7 M 2.7 Y 0 K 86.7 B Y 23 K 0 14-17 The region’s new build specialists 20-21 The Kilns, Beadnell 72 50 30 What to expect as a first time buyer LIFESTYLE 53 23-25 Better than medicine 37-39 Tesla Model 3 modified by Performance 28 23 42-43 Rowen Homes Hamptons range 50-52 Summeryacht your summer staycation BUSINESS 10 58 34-35 Who cares? A comment on marketing 54-55 Strike while the iron is hot - why Leeds is a hotspot 20 54 for investment 58 Building Sunderland’s Future 64 Pandemic reignites importance of collaborative working 37 ISSUE 11 : SPRING 2021 7 COMMENT WHAT DO YOU GET WHEN YOU GET WHAT YOU PAY FOR? Matt Hoy, director of estate agency, Bradley Hall Chartered Surveyors and Estate Agents In a world where budget and online estate agencies are opening every day, and where competition on the high street can create opportunity for sellers to negotiate on fees, there is potentially a deal to be had when listing your house for sale – but does this saving on costs actually represent best value when considering the final sale price for your property? 8 PORTFOLIO MAGAZINE Commission is a word that online- Having a concentrated and targeted based estate agencies are working hard to geographical area ensures a much deeper make taboo – even investing in big budget knowledge which can be relied upon to TV campaigns to do so. At the time of provide the best service. C 20.7 M 2.7 Y 0 K 86.7 writing, with demand outstripping supply It almost goes without saying but is in the post-lockdown property market, still worth noting that the aBdverti s e d Y 23 K 0 high street agency fee levels are also savings become much larger as you under pressure from estate agents advance up the price brackets into higher competing with one another for new priced homes, but so do the potential business. losses. Naturally, the higher something is The age-old adage ‘you get what you priced the smaller the potential purchaser pay for’ might seem like a convenient audience becomes. One missed defence from those who are still charging opportunity could cost a seller a more - but is selling your house really considerable amount time and money and something you want to do on the cheap? that is before considering how this is The ‘Savings Calculator’ on the website industry and certainly not when selling an extrapolated across connected purchases. for online agents Purplebricks suggests a asset of such considerable price. It is So what do you get when you ‘get saving of £2,766 could be possible when essential to take the right steps as making what you pay for’? A team of local selling a home at the value of the UK the wrong choice could cost you individuals in a centralized location on the average house price. At face value, this thousands of pounds. The reality is that busiest high streets with prime window figure could be an attractive proposition estate agents are expert individuals that advertising, online coverage with for many, but is this a figure quickly are working for you, getting paid only maximized conversion rates from those eclipsed by a lower sale price if the job after a successful transaction and at a rate who do respond to your advertisements, isn’t done correctly.