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Be the Face of Paid Humanity a Front-End Retail Bonanza for Women Shopping Is a Dominant Area of Women Shopping in India

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Be the Face of Paid Humanity a Front-End Retail Bonanza for Women Shopping Is a Dominant Area of Women Shopping in India Avenues Avenues Be the face of Paid Humanity A Front-End Retail Bonanza for Women Shopping is a dominant area of women shopping in India. It has been emerging venture worth £ 750 million with Tesco a getlife anis toef ficient,get married courteous and andraise caring children. staff And it becomes a biggest responsibility of from decades, mostly in fashion products as one of the most dynamic and fast global retail giant. Indian brand to attend them, it might just put them off and services. Already organized retail paced industries with several players Pantaloons, owned by Kishore Biyani, is father to arrange Dahej and get her thedaughter store forevermarried. Thisin right need age of tocustomer well do sector has introduced the Indian women to already entering the market. According to planning to invest US$ 1 billion in order to cfamilyan .b e well satisfied by women a fabulous shopping experience, which an industry report over 10 per cent of the increase its retail space to 30 million employees in suitable order. So that's a they did not experience before. With the country's GDP and around eight per cent square feet. Such huge investments are bigAccording bonanza to for The women. Dowry Prohibition Act, easy disposable incomes and the of the employment retailing in India is also a factor in the growth of the organized 1961, prohibits the request, payment or willingness to splurge, the taste of Indian gradually inching toward to be the next retail sector in India. Oneacceptance needs toof have dowry cleared, "as considerationat least class women consumers have changed as well. boom industry. The retail sector grew at Global retail giants like Wal- Mart, Tesco, 12for theor bemarriage". a graduate Dowry to isget defined started as as a Today the new-age women have high the rate of 25-28%. The size of organized Carrefour SA , Metro AG are also entering traineegift demanded sales person or given and as aearn precondition a salary expectations. It's all happening due to the and unorganized retail segments in 2007 the retail industry in India. This is also Rs.for a5000- marriage. 9000 According p.m. Although to the the Act, initial the giving or taking or abetting the giving or economic liberalization, presence of MNC was estimated at US$ 330 Billion. The another factor in the growth of the salaries are not that tempting, the key is to and substantial hike in pay structure. So is retail industry is expected to grow up to organized retail sector in India. taking of dowry is a punishable offence. focusAn amendment on the growth brought prospects. in 1984 A tosales the the Indian women, they not only value US$ 365 Billion in this year and probably womenDowry canProhibition become Acta team of leader1961 inmade few quality services, convenience and touch US$ 440 Billion by 2010. But monthswomen 'ands s uearnbjec tasio nmuch to casru e10000-lty a ambience of store but also for courtesy, according to some experts, this can only 15000cogni zp.m.able As oaf fteamence leader. The one s ehascon tod care and humanity for a complete and true be possible if women join the front end amendmentmanage a team brought of junior in 1986 sales makes persons. the shopping experience. “In such a scenario, operations and merchandising in retail Onehusband or two or yearsin-laws into punishable,the job and ifone a shop management becomes very crucial management. No doubt men can satisfied couldwoman rise commits to the positionsuicide withinof departmental 7 years of where sellers can ensure maximum profits the need of quality service and headher marriage with salary and itof has 16000-25000 been proved p.m. that as well as gain customer loyalty.” says A K convenience but not care and friendly Theshe hasjob profilebeen subjected will be to toachieve cruelty desired. Also a new criminal offence of 'Dowry Death' has Sharma, a faculty in Retail Management. attitude, which is becoming the key area sales target, staff management and good of customer loyalty. Job responsibilities been incorporated in the Indian Penal customerCode. relations. too vary depending on the kind of store and the size of the store one works for. For Store management is the most visible part InAs nextper stepHindu one law can, nobe portionassistant of store the high margin apparel stores like Mango or of retail business. It has two major areas managerparental whichproperty can fetchwas him/herallowed a salaryto be Louis Vutton demand great poise and front -end operations and merchandising ofshared Rs.25000-65000 by female childrenp.m depending hence, on as the a communication skills. But low margin and part of compensation dowry was given .Here one can operate in various capability, education of the candidate and high turnover stores like Big bazaar or when daughter gets married. But the capacities ranging from front end sales store status. The job is diverse in nature Subhiksha will expect speed and smile to issues that really concerns here is that do person, store managers, visual like maintain ambience of store, handling store customers. merchandising,the money or valuable store operations securities andremains staff merchandisers to mall managers. The under the hands of daughter as a Stridhan management. Enhanced education At present growth of retail sector in India is most critical of these is front-end throughout her life? Has she in a position Many Indian players have already qualification like M.B.A in marketing or reflected in sprawling shopping centers, management, which involved dealing with to utilize her Stridhan in her own ways? launched themselves in the retail sector. diploma in retail management backed multiplex- malls and huge complexes the customers directly. Front end jobs Over a period of time it gets Reliance Industries Limited, one of the with experience and personal caliber can which offer shopping, entertainment and account for 80% total jobs in retail sector, institutionalized as dowry. The beautiful front runners, is planning to invest US$ 6 make you store manager in five to seven variety of food all under one roof, the thus making is key area of focus and that is institution of the union of two souls, the billion in the organized retail sector in years.marriage, In anybecame outlet, a business. the store Themanager pious concept of shopping has altered in terms the place where women can play major India. They are planning to open 1500 runsthought the behind whole the show dowry likeis forgotten. display It ofis of format and consumer buying role as front -end executive or customer supermarkets and 1000 hypermarkets. no longer treated as security now as in the care executive. Most of the customers are products, staff training, business behaviour, ushering in a revolution in Bharti Telecoms is planning a joint past but as a "free" wealth given to the ing fragile in nature, if the customers do not development, sales promotion and 12 Vol 2 No. 1 July - Sept 2008 13 Vol 2 No. 1 July - Sept 2008 Cover Story Avenues Information Festival Calendar June executing day to day operations. In opportunities at the shop floor level and nutshell store manager is responsible of beyond. The retail industry employs 50 Festival Name Date each and every activity in store. In an million people currently. The talent short Jamai Sasthi 9th June apparel store, jewellry showroom, luxury shortfall is slated to go up to 2 million by item shop and food outlet women can play 2 0 1 0 . A h u g e c h u n k o f t h e s e Ganga Dussehra 13th June key role to make store viable for ultimate opportunities can be well served by Hemis Festival June shopping experience. Because such talented women. So women can join this Sindhu Darshan June places they are face of the brand and their lucrative career where one day they can A view of colourful Hemis festival of Ladakh soft skill and informal friendly attitude can Champakulam Boat Race June Sindhu Darshan develop loyal customer base in coming - Gaurav Aggarwal Sindhu Darshan festival is a festive years. Ganga Dussehra celebration of River Sindhu, which also The Ganga, one of the largest of the rivers known as the Indus. The Sindhu Darshan The next step in the hierarchy is that of an of India, holds a significant place in the Festival is organised annually at Leh. The area, regional or zonal manager. This gives lives of Hindus. It has been sacred to people across the country visit Leh during the chance to control the operations of Hindus from the ancient time. Ganga this festival for Darshan and Puja of the several stores in specified area depending Generally courses duration are one Dussehra is a ten days festival devoted to River Sindhu (Indus), which originates from the Mansarovar in Tibet upon the scale of operations of the year to two year. Here we have a list of the worship of Holy River Ganga. The company. The salary is very lucrative, it prominent institutes which provide retail places like Rishikesh, Haridwar, Garh- may range from 100000 to 400000 p.m education in various fields: Mukteswar, Prayag, Varanasi etc where depending on store brand and complexity Ganga flows hold special significance on this day. of the job. This job is highly demanding and • Asia Pacific Institute of Management, stressful. For women some time it is Delhi difficult to have such kind of job along with • Amity Business School, Noida family responsibility but definitely women • Birla Institute of Management And can also enjoy such job profile and status, if Technology, Noida they can manage at both the front.
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