Logitech Announces Premiere Edition of Wireless Guitar Controller for Guitar Hero
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Activision Case Study
RIVERSTAR.COM ACTIVISION CASE STUDY Entertainment Publisher uses RiverStar to Streamline Returns CHALLENGE Activision inherited the Guitar Hero brand through their acquisition of ABOUT ACTIVISION RedOctane. Activision was unfamiliar with warranty replacements required Headquartered in Santa Monica, California, from hardware games and for that reason, relied on legacy processes Activision Blizzard, Inc. is the world’s developed by RedOctane. Because RedOctane’s processes were mostly largest pure-play interactive entertainment manual, with no troubleshooting, Activision customers would be referred to software publisher with leading market RedOctane’s website for warranty support. For some games, the customer had positions across all categories of the growing to email a copy of the receipt, further delaying the time to process the claim. interactive entertainment software industry. The customer could call RedOctane for warranty support, but due to limited Activision is the video game publisher that resources, call handle times were very high. The resulting outcome was a large is best known for game franchises such as number of dissatisfied customers with the RedOctane warranty process. World of Warcraft, Guitar Hero, Tony Hawk With the growing popularity of gaming products with hardware components Ride and Call of Duty. With global operations and a pipeline of new hardware games on the horizon, Activision was tasked in 13 countries, Activision has grown into a with creating a new process that would be automated throughout the $5 billion video game powerhouse. company to provide a better customer experience. The Guitar Hero franchise continues to In addition to working with new warranty support processes, the Guitar Hero redefine gaming by delivering innovative World Tour game was released just before the busy 2008 holiday season. -
MI6 Confirms Activision's 007 Status - Quantum of Solace(TM) Video Game Makes Retail Debut
MI6 Confirms Activision's 007 Status - Quantum of Solace(TM) Video Game Makes Retail Debut Quantum of Solace Theme Song to Rock Guitar Hero(R) World Tour in November SANTA MONICA, Calif., Oct 31, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Can't wait for the new movie to step into the shoes of James Bond? Activision Publishing, Inc. (Nasdaq: ATVI) today announced that the Quantum of Solace(TM) video game, based on the eagerly anticipated "Quantum of Solace" and prior "Casino Royale" James Bond films, is dashing into European retail outlets today, and will be available in North American stores on November 4, 2008. Developed under license from EON Productions Ltd and Metro-Goldwyn-Mayer Studios Inc. (MGM), the Quantum of Solace video game equips players with the weapons, espionage and hand-to-hand combat skills and overall charm needed to survive the covert lifestyle of legendary 007 secret agent James Bond. "Activision's Quantum of Solace video game marks the first time players can become the newly re-imagined, dangerous and cunningly efficient James Bond as portrayed by Daniel Craig," said Rob Kostich, Head of Marketing for Licensed Properties, Activision Publishing. "We're extremely pleased to release the game day and date with the new movie, so for those of us waiting for the new era in Bond gaming, Quantum of Solace has arrived." The Quantum of Solace video game balances a unique variety of gameplay elements, blending intense first-person action with a new third-person cover combat system, enabling players to strategically choose the best combat tactics for each situation. -
THIS WEEK ...We Focus on Some More Titles That Have Made an Impression on Eurogamer Readers, and Reveal Why
Brought to you by Every week: The UK games market in less than ten minutes Issue 6: 14th - 20th July WELCOME ...to GamesRetail.biz, your weekly look at the key analysis, news and data sources for the retail sector, brought to you by GamesIndustry.biz and Eurogamer.net. THIS WEEK ...we focus on some more titles that have made an impression on Eurogamer readers, and reveal why. Plus - the highlights of an interview with Tony Hawk developer Robomodo, the latest news, charts, Eurogamer reader data, price comparisons, release dates, jobs and more! Popularity of Age of Conan - Hyborian Adventures in 2009 B AGE OF CONAN VS WII SPORTS RESORT #1 A This week we look at the Eurogamer buzz performance around two key products since the beginning of 2009. First up is the MMO Age of #10 Conan - a game which launched to great fanfare this time last year, but subsequently suffered from a lack of polish and endgame content. #100 Eurogamer.net Popularity (Ranked) Recently the developer, Funcom, attempted to reignite interest in the game by marketing the changes made in the build-up to its first anniversary - point A notes a big feature and #1000 Jul free trial key launch, while point B shows the Feb Mar Apr May Jun Jan '09 Age of Conan - Hyborian Adventures re-review which put the game right at the top of the pile earlier this month - whether that interest can be converted into subs is a different question, but the team has given itself a good Popularity of Wii Sports Resort in 2009 chance at least. -
UPC Platform Publisher Title Price Available 730865001347
UPC Platform Publisher Title Price Available 730865001347 PlayStation 3 Atlus 3D Dot Game Heroes PS3 $16.00 52 722674110402 PlayStation 3 Namco Bandai Ace Combat: Assault Horizon PS3 $21.00 2 Other 853490002678 PlayStation 3 Air Conflicts: Secret Wars PS3 $14.00 37 Publishers 014633098587 PlayStation 3 Electronic Arts Alice: Madness Returns PS3 $16.50 60 Aliens Colonial Marines 010086690682 PlayStation 3 Sega $47.50 100+ (Portuguese) PS3 Aliens Colonial Marines (Spanish) 010086690675 PlayStation 3 Sega $47.50 100+ PS3 Aliens Colonial Marines Collector's 010086690637 PlayStation 3 Sega $76.00 9 Edition PS3 010086690170 PlayStation 3 Sega Aliens Colonial Marines PS3 $50.00 92 010086690194 PlayStation 3 Sega Alpha Protocol PS3 $14.00 14 047875843479 PlayStation 3 Activision Amazing Spider-Man PS3 $39.00 100+ 010086690545 PlayStation 3 Sega Anarchy Reigns PS3 $24.00 100+ 722674110525 PlayStation 3 Namco Bandai Armored Core V PS3 $23.00 100+ 014633157147 PlayStation 3 Electronic Arts Army of Two: The 40th Day PS3 $16.00 61 008888345343 PlayStation 3 Ubisoft Assassin's Creed II PS3 $15.00 100+ Assassin's Creed III Limited Edition 008888397717 PlayStation 3 Ubisoft $116.00 4 PS3 008888347231 PlayStation 3 Ubisoft Assassin's Creed III PS3 $47.50 100+ 008888343394 PlayStation 3 Ubisoft Assassin's Creed PS3 $14.00 100+ 008888346258 PlayStation 3 Ubisoft Assassin's Creed: Brotherhood PS3 $16.00 100+ 008888356844 PlayStation 3 Ubisoft Assassin's Creed: Revelations PS3 $22.50 100+ 013388340446 PlayStation 3 Capcom Asura's Wrath PS3 $16.00 55 008888345435 -
Firm Ecologies: Life Science and Video Game Industries in Liverpool
Firm Ecologies: Life Science and Video Game Industries in Liverpool Thesis submitted in accordance with the requirements of the University of Liverpool for the degree of Doctor in Philosophy by Dane Kevan Anderton. September 2014 1 Abstract This research examines the life science and video games industries in Liverpool. Previous research on agglomerations and cities tends to focus on epicentres or high concentration places such as Silicon Valley or global cities such as London and Tokyo, neglecting the northern post-industrial cities such as Liverpool, Leeds or Newcastle. Equally, many studies tend to focus in on one particular industry, whereas this research examines two key knowledge economy sectors in one place. Petilis (2012) argues that the cluster literature has become overemphasised and lacks analytical ability in the investigation of smaller firms and highly diverse concentrations of activity. An alternative ecological perspective is used in this thesis, which is considered more reflexive and flexible to the composition of the agglomerations seen outside the epicentres of the global economy. Using the heterarchical approach, as outlined by Grabher (2001), this research investigates the emergence and organisation of Liverpool’s life science and video game industries. It reveals the changing composition of the industries in Liverpool and how firms are connected into wider production networks beyond Liverpool. Finally, the research analyses how the two industries are situated in the anatomy of the city. The key findings are generated from a mixed methodology utilizing qualitative semi-structure interviews with owner-managers, industry informants and supporting institutions. Secondary quantitative data has been used gathered from annual reports, company websites, industry association and office for national statistics. -
Video Games and the Mobilization of Anxiety and Desire
PLAYING THE CRISIS: VIDEO GAMES AND THE MOBILIZATION OF ANXIETY AND DESIRE BY ROBERT MEJIA DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Communications in the Graduate College of the University of Illinois at Urbana-Champaign, 2012 Urbana, Illinois Doctoral Committee: Professor Kent A. Ono, Chair Professor John Nerone Professor Clifford Christians Professor Robert A. Brookey, Northern Illinois University ABSTRACT This is a critical cultural and political economic analysis of the video game as an engine of global anxiety and desire. Attempting to move beyond conventional studies of the video game as a thing-in-itself, relatively self-contained as a textual, ludic, or even technological (in the narrow sense of the word) phenomenon, I propose that gaming has come to operate as an epistemological imperative that extends beyond the site of gaming in itself. Play and pleasure have come to affect sites of culture and the structural formation of various populations beyond those conceived of as belonging to conventional gaming populations: the workplace, consumer experiences, education, warfare, and even the practice of politics itself, amongst other domains. Indeed, the central claim of this dissertation is that the video game operates with the same political and cultural gravity as that ascribed to the prison by Michel Foucault. That is, just as the prison operated as the discursive site wherein the disciplinary imaginary was honed, so too does digital play operate as that discursive site wherein the ludic imperative has emerged. To make this claim, I have had to move beyond the conventional theoretical frameworks utilized in the analysis of video games. -
Guitar Hero® Live Puts Fans in the Game with Crowd-Sourced Music Video for Ed Sheeran's "Sing"
Guitar Hero® Live Puts Fans in the Game with Crowd-Sourced Music Video for Ed Sheeran's "Sing" "Guitar Hero TV Star" Gives Fans the Chance to Star in the First User-Generated Music Video for Guitar Hero Live with the World Premiere Video Playable in the Game Fans to Submit Lip-Synching Clips through the Popular musical.ly Mobile App SANTA MONICA, Calif.--(BUSINESS WIRE)-- In celebration of the highly anticipated return of Guitar Hero, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is partnering with crowd-sourced music video creation app musical.ly to kick off Guitar Hero TV Star, which will ask fans to submit clips of themselves singing and dancing along to Ed Sheeran's hit song "Sing." The end result will be a world premiere, user-generated music video in GHTV, Guitar Hero Live's playable music video network. "Guitar Hero Live gives you the thrill of being a rock star by playing in front of real crowds or awesome music videos, so we wanted to give fans the opportunity to become stars of their own music video that will be featured and playable in the game. This is something that has never been done before, and we believe it is the perfect way to celebrate the launch of the game," said Tim Ellis, CMO of Activision Publishing, Inc. "With GHTV, the game's online playable music video network, we can deliver all kinds of gameplay experiences that just weren't possible in the past. To put real fans into a video that people can play along to in the game is an expression of the innovation that we have built into Guitar Hero Live, and we're excited for fans to play along - and sing along - to the music." "Guitar Hero and musical.ly share a similar vision to make music more participatory and interactive," said Jun Zhu, co-founder and co-CEO of musical.ly. -
Logitech® Wireless Guitar Controller
Quick start guide English Українська Română Eesti IMPORTANT! Before using the Xbox 360® with the ВАЖЛИВО! Перед початком використання IMPORTANT! Înainte de a utiliza Xbox 360® NB! Enne Xbox 360® kasutamist koos juhtmeta Logitech® Wireless Guitar Controller, read the Xbox Xbox 360® із бездротовим гітарою-контролером cu Logitech® Wireless Guitar Controller, citiţi manualul kitarr-juhtseadmega Logitech® Wireless Guitar 360 instruction manual for safety, health, and other Logitech® Wireless Guitar Controller ознайомтеся de instrucţiuni al Xbox 360 pentru informaţii de Controller lugege läbi Xbox 360 ohutust, information regarding the use of the Xbox 360. з посібником Xbox 360, щоб отримати інформацію siguranţă, sănătate şi alte informaţii privind utilizarea tervisekaitset ja muud Xbox 360 kasutamist AA щодо дотримання безпеки, збереження здоров’я, Xbox 360. puudutavat teavet sisaldav kasutusjuhend. Deutsch а також інші відомості стосовно використання Xbox 360. Wichtig! Lies vor Gebrauch der Xbox 360® mit dem Hrvatski Latviski Logitech® Wireless Guitar Controller das Handbuch VAŽNO! Prije korištenja konzole Xbox 360® SVARĪGI! Pirms lietojat spēļu konsoli Xbox 360® kopā zur Xbox 360 für Sicherheits- und Nutzungshinweise. Magyar s bežičnim upravljačem u obliku gitare Logitech® ar Logitech® Wireless Guitar Controller, Xbox 360 FONTOS! Mielőtt az Xbox 360® játékkonzollal Wireless Guitar Controller pročitajte priručnik lietošanas rokasgrāmatā izlasiet norādījumus par Français használja a Logitech® Wireless Guitar Controller s uputama za konzolu Xbox 360 da biste saznali drošību un veselību, kā arī citu informāciju, kas saistīta vezérlőt, olvassa el a játékkonzol használatára sigurnosne, zdravstvene i druge informacije ar Xbox 360 lietošanu. Important! Consultez le manuel d'instructions vonatkozó biztonsági, egészségügyi és egyéb o korištenju konzole Xbox 360. -
Activision Announces Partnership with Metallica for First Ever
Activision Announces Partnership with Metallica for First Ever Simultaneous Release of New Record "Death Magnetic" in Stores and for Download in Guitar Hero® Video Game Company Confirms Upcoming Game Lineup and Announces Five New Titles Santa Monica, CA – July 15, 2007 – Activision Publishing (Nasdaq: ATVI) today revealed that Metallica's highly-anticipated full studio album, "Death Magnetic," will be available simultaneously in record stores and as downloadable content for the world's best-selling rhythm-based video game series, Guitar Hero®. Metallica fans will be able to rock out to new anthems from the band in Guitar Hero® III: Legends of Rock this September and will be able to unite on drums, guitar and vocals as the album will also be released as downloadable content for Guitar Hero® World Tour when it ships this Fall. The company also confirmed its upcoming game slate and announced five new titles in development. Activision's fall 2008 game lineup includes Call of Duty®: World at War, Guitar Hero® World Tour, Quantum of Solace™ and Spider-Man™: Web of Shadows. In addition, the company announced that it is currently in development on Wolfenstein™, the highly anticipated title from id Software and Raven Software; Marvel™ Ultimate Alliance 2: Fusion by Vicarious Visions, the sequel to one of the best- selling action RPGs; Singularity (Working Title), a first person action game, based on an all-new wholly owned intellectual property, from Raven Software; ; a Luxoflux game based on "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the follow-up to one of 2007's biggest blockbuster movies and games; and a title based on Twentieth Century Fox/Marvel's X-Men Origins: Wolverine in development at Raven Software. -
Guitar Hero II for the Xbox 360 Shreds to Retail Shelves
Guitar Hero II for the Xbox 360 Shreds to Retail Shelves Be Prepared for a Gnarly Rude a-ROCK-ening! SUNNYVALE, Calif., April 3, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision, Inc. (Nasdaq: ATVI) today announced that Guitar Hero II(TM) for the Xbox 360(R) video game and entertainment system from Microsoft is now available on retail shelves nationwide. Guitar Hero II for the Xbox 360 features an expanded track list of over 70 axe-smashing hits -- including 10 tracks exclusive to the Xbox 360 -- along with deafening rock venues, HD remodeled characters and guitars, a variety of addictive gameplay modes, and a bevy of achievement points to unlock. Also exclusive to the Xbox 360 is the ability for competitive rockthusiasts to view how their legendary performances rank on the online leaderboards. Guitar Heroes looking for even more can download exclusive gamer themes, picture packs and fresh new songs on Xbox Live Marketplace(R). "With an expanded set list, blazing hot HD graphics, and a tenacious new X-Plorer(TM) guitar controller, Guitar Hero II on the Xbox 360 will allow fans to truly feel and live out their ultimate inner-rockstar fantasy," said Dusty Welch, head of publishing at RedOctane. "In addition, offering exclusive downloadable content and the added Xbox Live components such as competitive online leaderboards and tons of unlockable achievement points will help extend the gameplay experience for our hardcore Guitar Heroes to blow out more speakers and rock like never before." Guitar Hero II, published by RedOctane(R), is rated T for Teen by the ESRB and is now available through RedOctane's online store: www.redoctane.com/store.html. -
Janette Cohen Scalie Redoctane +46 (0)8 44 18 615 [email protected]
FOR IMMEDIATE RELEASE For media inquiries, please contact: Janette Cohen Scalie RedOctane +46 (0)8 44 18 615 [email protected] GUITAR HERO® CATALOG EXPANDS WITH NEW MUSIC FROM ROCK ‘N’ ROLL ICONS QUEEN AND JIMI HENDRIX THIS MONTH Six Additional Tracks from Countries throughout Europe and the James Bond Theme Song Further Add to Guitar Hero World Tour’s Downloadable Content Set List SANTA MONICA, CA – March 3, 2009 – This month, gamers will again be able to expand their virtual set lists with over a dozen new downloadable tracks for Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour. With over 37 million songs downloaded for the franchise to date, Guitar Hero® fans will soon be able to experience more awesome music – from the likes of English rock ‘n’ roll icons Queen, guitar legend Jimi Hendrix, a host of European superstars and more – which will join the more than 550 songs rocking the Guitar Hero catalog already. On March 5th, Guitar Hero World Tour’s global music library will continue to grow with three additional tracks from some of Europe’s greatest bands. The third European Track Pack, which includes the hit song “Break It Out” by Italian pop punk band Vanilla Sky and “In the Shadows” by one of Finland’s most successful bands, The Rasmus, will also contain “Cʹest Comme Ça” the top single from French pop rock duo Les Rita Mitsouko’s 1986 album The No Comprendo. As a follow‐up to the third European Track Pack, rockers from the Netherlands, Germany and Spain will also be contributing to Guitar Hero World Tour’s increasing catalog of downloadable content. -
Guitar Hero Arcade Machine
040-00010-00 A pril 21, 2009 OPERATOR’S MANUAL • 1-Safety • 2-Setup & Operation • 3-Audits, Adjustments & Diagnostics • 4-Maintenance, Wiring & Troubleshooting • 5-Parts Table of Contents • Chapter 1. Safety ........................................1-5 Warnings, Cautions & Notices .............1-6 • Chapter 2. Setup & Operation ...................2-7 Product Specifications .........................2-7 Inspection & Installation.......................2-8 Marquee Top Box Installation.............2-10 • Chapter 3. Adjustments, Audits & Diagnostics.......................................3-11 Diagnostic Menu System ...................3-11 Menu Navigation ................................3-11 Main Menu .........................................3-11 Menu System Map .............................3-12 Diagnostics Menu ..............................3-13 Switch Test ........................................3-13 Monitor Test .......................................3-14 Lamp Test ..........................................3-14 Watchdog Test...................................3-14 Coin Meter Test .................................3-15 DIP Switch Test..................................3-15 Adjustments Menu .............................3-16 Disable Songs....................................3-16 Calibrate Video Lag ...........................3-17 Calibrate Audio Lag ...........................3-17 Guitar Mate .......................................3-18 Star Power ........................................3-18 Volume Adjust ........................ ..........3-19 Utilities