Hibob

Competition Analysis Last Edited - April 12, 2016

What is a Zirra Report? Things to Remember While Reading the Report Overview Situation Analysis Key Points Comparison Features Comparison Pricing and Business Model Comparison Ratings Comparison Valuation Comparison Comparative Survey Questions To Be Asked Summary BambooHR breatheHR Cezanne HR CharlieHR CIPHR Helm Godfrey Partners IRIS Software Group Kin Kronos Incorporated Maxwell Health Namely NorthgateArinos HR (NGA HR) Peninsula Business Services PeopleHR Sage SMB Staff Squared SutiHR Workable Workday Youmanage Zenefits Industry Coverage Industry Related Presentations Quotes

What is a Zirra Report?

The Zirra Analysis Report is synthesized from many inputs. Of these, most notable are the wisdom of the crowd, the output of aggregation and data collection technology, and the ratings and metrics produced by our proprietary algorithms. The report is built on external and public information on a company, and provides insights and conclusions obtained from that information.

None of the opinions or insights belong to any Zirra employee. All of them are grounded in the integration of a variety of sources. Some statements may sound opinionated, but these are the composite of relevant inputs and crowd opinions, vetted against similar historical situations of comparable companies.

Things to Remember While Reading the Report

(a) We use no inside information at all. Information offered in the report that is usually non-public by nature, such as revenue figures, trade secrets, share structures, and others, may be missing or somewhat inaccurate in the report. In some cases, such as with valuations, the numbers are generated by our algorithmic models. (b) We do get help from industry experts. We factor their opinions into the algorithm as well as into the qualitative sections. Experts that speak on the record are usually accessible for further questions. Some experts choose to stay anonymous, and in these cases we can provide detailed logs of their contributions (that still maintain their anonymity). (c) Mathematical figures such as ratings and valuations are based on our proprietary algorithms. The intended purpose is as a benchmark for your own process; we cannot “prove” the validity of these outputs. (d) In the second half of the report we provide a lot of raw collected data. This is what our aggregation and collection technology has gathered and flagged as important for the company in question. We provide it as the factual basis for the synthesized statements in the report, and for you to do further analysis on if you wish. (e) A key benefit we provide is identifying the questions you should ask the company. Our clients have found these to be extremely helpful in getting information in a pinpointed and effective manner. Most of these questions are derived by us asking experts for the questions they themselves ask. (f) Another key benefit is the lists of possible risks and success factors. These are similarly derived and also extremely useful in the conversations with the company. (g) We do not employ analysts. We strive to produce a report that is in plain English. Our writers collate data, write according to a specification, and validate that the findings are accurate.

Finally, we do not recommend whether or not to invest. Our duty is to help you perform your job better. We pride ourselves on bringing transparency to our customers. Similarly, we encourage you to always be transparent, open, and candid with us.

Overview Hibob is entering a crowded and highly competitive market. Zirra analyzed the company’s most direct competitors as well as the market leaders in the UK and the US in order to see the current situation in the HR solutions industry, including BambooHR, breatheHR, Cascade HR (acquired by Iris Software Group) ,Cezanne HR, Charlie, Ciphr, hronline (acquired by Peninsula Business Services), Helm Godfrey Partners, Kin, Kronos Incorporated, Maxwell Health, MoorePay (acquired by Northgate), Namely, People HR, Sage, Simply Personnel (acquired by Peninsula Business Services), SMB, Staff Squared, SutiHR, Workable, Workday, Youmanage HR, and Zenefits.

In addition to the companies provided by Hibob, we found BrightHR, Gusto, and TribeHR as additional competitors.

Most of these companies’ offerings operate completely in the cloud, or give customers the option to choose between a web based platform and traditional installation, with only one of the competitors analyzed (Sage) requiring installation.

In addition, the majority of the platforms offered are highly scalable and can be easily adapted to a wide range of companies’ sizes. Reporting is the second most offered feature, followed by Onboarding/Offboarding and File Repository. The least common analyzed feature was the External benefit gateway. While companies do address this feature (particularly by following the trend set by Zenefits) it isn’t a commoditized feature yet.

When taking a look at the origin of the companies, many founders have acknowledged that they came up with the idea of their HR service after seeing the struggles of the HR department on the company they worked on, or spending a lot of money on contracting professional HR services for their own companies; pointing to an actual need of the audience.

However, the global similarities among the competitors analyzed finish here: the newest company (Charlie) was founded in 2015, while the eldest (MoorePay) goes all the way back to 1966; the smallest companies have fewer than 10 workers (Charlie, Kin, SMB, and Youmanage), against 10,000+ for the biggest (Sage); and monthly traffic ranges between 15,866 (Cascade) and 2,663,365 (Workable).

As for funding, Zenefits seems to have the deeper pockets with $583.6M raised to date, but this information could not be contrasted as most of the companies analyzed have chosen to not discuss their funding publicly.

Situation Analysis

The HR SaaS market has experienced a massive surge over the last five years due to technological and market changes. The emergence of cloud technology has been seen as a boon to the software industry in general and HR software is no exception. The ease with which a company can now transfer data and deploy new software has created a lot of space for startups to compete with established enterprises such as Kronos and ADP. Further, it has made software more realistic for small and medium sized businesses who are looking for the same efficiency that larger companies have enjoyed in a scalable and affordable way.

HR software is a multibillion dollar industry, with more than $10 billion spent annually, and businesses with less than 250 employees now accounting for 60% of those shopping for solutions. Competition has stepped into serving this sector with the help of eager investors and this has resulted in further trends in the market. One is that what the consumer companies expect as a basic standard product is growing beyond maintaining employee details and timecards. Features that rank important in surveys of HR professionals are personnel tracking, enhanced recruiting tools and excellent security and encryption features.

Further, analytics has enabled a new scale of reporting that can help HR teams manage the company and employees more effectively and the sophistication of this feature can vary widely in quality. Other enhancements that are commonplace include training, talent management and features that can remain up to date with regulations and compliance issues in the relevant fields.

Technological competition has also resulted in price competition. Startups have disrupted the market with plans priced for small businesses and even free and ​ ​ freemium software. On both technology and price, the companies, established and new, must have an edge to show in the crowded and competitive market. Because of the dynamics between established public companies, like SAP and Oracle, and the numerous startups, there are some lucrative end-game options for startups, other than an IPO.

The first is acquisition. Established software companies aren’t just looking to acquire from a competition standpoint, they are also looking to acquire the technology that helps them stay on top of the demand for “end-to-end” solutions by enlarging their offering, especially in the small business sector. Another windfall can come in the form of a partnership, which has the same basic goal. Regardless of the path, in order to succeed, young companies in the market must develop a strong differentiating factor beyond traditional core products and revenue channels.

Using the freemium model, where premium software features are available for purchase, is one way new companies are trying to entice subscribers. Zenefits is famous for taking a value add approach that offers core HR software for free but makes money selling employee benefits. Health and life insurance, as well as pension and investment plans, are lucrative markets that often pass through employers and require the personal information the HR department already has on hand. A new UK startup, CharlieHR, is pursuing this freemium track and using an opportunity created by a 2012 UK law requiring auto-enrollment in pensions that is going into effect for small businesses in 2016. Their businesses strategy is that their free software will make the company an easy gateway through which small companies can source these pension plans for their employees. Hibob’s website lists pension, cash plan, private medical and other insurances as part of its otherwise standard offering so it will be interesting to see what final form their business plan will take. Key Points Comparison

Number Total HQ of Foundatio Key Monthly Company Type Funding to Location Employee n Year Customers Traffic Date s

Soundcloud Lindon, UT 1,425,404 BambooHR Private ~200 Undisclosed 2008 , Fab, Klout, USA +7.06% Foursquare

McGEE's, Southwater, 170,700 breatheHR Private ~11 Undisclosed 1996 OneFile, UK +15.60% Select, HMT

Dennis, London, 46,266 Cezanne HR Private ~33 Undisclosed 2013 Intelliflo, UK +100.63% SiteMinder

London, 30,413 Charlie Private ~10 $1.44M 2015 Undisclosed UK +131.82%

Air Business, Bucks, Rugby 36,020 CIPHR Private ~70 Undisclosed 1982 UK School, +59.38% United Welsh

Winshuttle, Helm Godfrey London, No data Partners Private ~72 Undisclosed 2007 JB Leitch, UK available (iCHOOSE) Chelsea FC

MNDA, IRIS Software Datchet, LMH, WDH, 15,866 Group Private ~637 Undisclosed 1978 UK CPM, (Cascade HR) -23.34% Everton FC

Smashing Boxes, Chicago, IL 39,035 Kin Private < 10 Undisclosed 2012 FLIPP, USA -16.10% Unishippers ,

JP Morgan Chelmsford, Chase, 258,703 Kronos Private ~5,077 Undisclosed 1977 Incorporated MA, YMCA, ​USA +1.60% Starbucks,

MassMutual Boston, MA 48,178 Maxwell Health Private ~166 $56.4M 2012 , USA +146.08% Undisclosed , JW Player, 552,362 Namely NY, Private ~236 $107.8M 2012 Penton, +8.72% USA 1stdibs

Hemel NorthgateArinos 32,047 Hempstead, Public ~5,391 Undisclosed 1966 Undisclosed (MoorePay) +8.10% UK

Peninsula Portfolio 106,116 Business Services Payroll, +7.63% (hronline) Manchester Degree53 , Private ~705 $43M 1983 Peninsula UK LetRisks, 3,056 Business Services Dentwizard, -43.23% (Simply Personnel) Crysta

Sony, Epworth, 33,381 People HR Private ~39 Undisclosed 2012 Samsung, UK +3.93% IBM, Ascot

Newcastle CLAAS, 345,804 Sage upon Tyne, Public ~10,765 Undisclosed 1981 KASTNER, -6.88% UK Bodner

London, 5,413 SMB Private < 10 Undisclosed 2012 Undisclosed UK +89.88%

Essex, 21,336 Staff Squared Private ~ 11 Undisclosed 2012 Undisclosed UK +94.42%

Yamaha, Los Altos, Hyatt, 17,155 SutiHR CA, Private ~20 Undisclosed 2006 Gerber USA +65.29% Technology

Intercom, Boston, MA, Lyst, 2,663,365 Workable Private ~102 $34.16M 2012 USA Babbel, +14.80% Coinzone

HP, Netflix, Pleasanton, 1,224,551 Workday Public ~5,568 Undisclosed 2005 Sanofi, CA, USA -1.40% ​ TripAdvisor

Stirlingshire JMW, ABE, No data Youmanage HR , Private < 10 Undisclosed 2010 CityFibre, available UK Ypeople

Passport, San Binpress, 1,022,877 Zenefits Francisco, Private ~1,348 $583.6M 2013 LogicMonit -0.57% CA, USA ​ or

Features Comparison

Dynamic External Onboarding / Full File Sharing & Company Reports Organization Benefit Offboarding SaaS Repository Chart Gateway

BambooHR x x x x x x breatheHR - x x x - -

Cezanne HR - x x x x -

Charlie x x - - - x

Ciphr x x - x x x

Helm Godfrey Partners - x - x - x (iCHOOSE) IRIS Software Group x x - x - - (Cascade HR)

Kin x x x - x -

Kronos Incorporated x x - - - -

Maxwell Health x x - x - x

Namely x x x x x x

NorthgateArinos (MoorePay) x x - x - - Peninsula Business Services - x x x - - (hronline & Simply Personnel)

People HR x x x x x -

Sage - x x x x -

SMB x x x x x -

Staff Squared - x x x x -

SutiHR x x x x - -

Workable - x - - - -

Workday x x - x x x

Youmanage HR x x x x - -

Zenefits x x x x x x Pricing and Business Model Comparison

Company Pricing Target Customer Size

No Contracts. Pay month-to-month. Price by BambooHR SMB (50-250 employees) quote.

Tiered pricing structure. Micro Package (1-10 employees) - £9/month, Starter (11-20 employees) - £19/month, Regular (21-50 breatheHR SME (50-200 employees) employees) - £49/month, Pro (51-100 employees) - £99/month, Premium (101-200 employees) - £199/month.

Price varies depending on the modules you Cezanne HR want to purchase and how many employees SME and Enterprise (50-500+ employees) you have. Prices start at $200/month.

Free. New products and features on the Charlie horizon that the customer can chose to pay for Small Businesses (1-50 employees) or not.

Ciphr Price by quote. Businesses with more than 100 employees

Helm Godfrey Partners £1 per active employee/month. Any sized business (iCHOOSE)

IRIS Software Option to rent or purchase the software license Group and host it on the customer’s own IT Any sized business (Cascade HR) infrastructure, or via the cloud. Price by quote.

$5 per active employee/month. Special rates Designed for companies with 1-100 employees. Kin for customers over 100 employees, and Can accommodate companies over 100 customers who want to pay annually. employees

Kronos Price by quote. Per employee/month structure. SMB and Enterprise (50-500+ employees) Incorporated

No information on pricing available at this time. Maxwell Health SMB (Up to 500 employees) Free version available.

Namely Price by quote. “Mid-Sized Organizations” (100-500 employees)

Two different pricing plans based varying NorthgateArinos business size. HR Expert - £1.80 per SME (50-500 employees) (MoorePay) employee/month, or HR Advanced - £2.70 per employee/month. hronline has three pricing plans: Standard, SME (50-500 employees) Peninsula Plus, and Premium. All are price by quote. Business Services (hronline & Simply Personnel prices vary depending on the Simply Personnel) modules or features you purchase as well as SME and Enterprise (50-500+ employees) number of employees.

Tiered pricing structure. Starter - £1 per employee/month, Team - £1.50 per employee/month, Professional - £2 per People HR SME and Enterprise (50-500+ employees) employee/month, Enterprise - £2.50 per employee/month, Elite - £3 per employee/month.

Prices start at £215/year for 10 employees. Sage Prices increases as number of employees Any sized business increase.

Tiered pricing structure. Prices start at £10/month for 1-5 employees. For every 5 additional employees, up to 100 employees, SMB SME (2-200 employees) prices increase by £10/month. After 100 employees, prices increase £10/month for every 10 additional employees.

Staff Squared £3 per employee/month. SME (50-500 employees)

Tiered pricing structure. Standard - $4 per employee/month, Premium - $6 per SutiHR Any sized business employee/month, Premium Plus - Price by quote. Tiered pricing structure. Starter (1 active job) - $39/month or $390/year, (3-5 active jobs) - $89/month or $890/year, Standard (5-10 active jobs) - $129/month or $1,290/year, Pro (10-20 Workable Any sized business active jobs) - $199/month or $1,990/year, Growth (20-40 active jobs) - $299/month or $2,990/year, Enterprise (40 or more active jobs) - $399/month or $3,990/year.

Workday Price by quote. Enterprise (over 500 employees)

Tiered pricing structure. Prices vary depending on a combination of employee headcount and Youmanage HR SME (50-500 employees) modules the customer wants. Prices range from £11/month to £388/month.

Freemium. Additional products can be Zenefits SMB (50-500 employees) implemented for a fee.

Zirra Ratings Comparison

Zirra Benchmarked Valuation

Small Companies (less than $50M valuation)

breatheHR

Cezanne HR

Charlie

SMB

Staff Squared

SutiHR

Kin

Helm Godfrey

Medium Companies ($50M-$250M valuation)

Ciphr

Workable

People HR

BambooHR

Large Companies (above $250M valuation)

Peninsula Business Services

Zenefits

IRIS Software Group

Kronos Incorporated

Maxwell Health

Namely

Public Companies

NorthgateArinos

Sage

Workday

Comparative Survey

We surveyed 201 HR senior managers in the UK market, all associated with small to medium enterprise firms. The audience was split in half and two separate surveys were run.

The first survey covered the overall competitive landscape and did not disclose any information about Hibob. The purpose of the survey was to drill down to overall sentiment towards HR SaaS platforms and to understand the competitive landscape.

The second survey was focused on Hibob and aimed at covering the initial sentiment towards the company offering.

The following section will lay out the outcome of the two surveys.

Key Findings

- The UK market is prime for HR SaaS platforms. The vast majority of the target audience isn’t using SaaS and would very much like to do so.

- Hibob’s intended offering is enthusiastically accepted by the target audience and the positive reaction to the interface stands out in any parameter and is unique in comparison to other companies we covered.

- HR directors would generally feel safer with SaaS platforms in terms of compliance, usefulness and cost effectiveness. They are concerned with security and privacy but not to an alarming extent.

- Value added benefits and specifically collective insurance are perceived as great add ons and do not trigger any negative objection.

- From a visualization perspective, employee grouping and organizational charts received the most enthusiastic response. - There is a general familiarity with all competitors scanned by Hibob so far. Charlie, which was noted as a director competitor, stands out having provoked negative impression. This is something to take into account with messaging.

- Sage 50 HR stands out as the best recognized brand on the positive side, followed by Kin and iChoose.

- Market entry is likely to accelerate if convenient, compliance and an overall sense of familiarity will compose the key part of the messaging.

Current State

How do you currently handle HR operations?

● Only 15% claim to use a SaaS HR solution. It is not ubiquitous.

Feature Wish List How much would you like to work with a good SaaS HR platform?

● There is definite and visible interest.

Adapting / Switching Trigger

In your opinion, how preferable is a good SaaS solution compared to legacy or other HR management systems in terms of the following?

● SaaS solutions are considered generally quite preferable, mostly so with regard to compliance and cost-effectiveness, yet least so with regard to convenience.

Feature & Benefit Ranking

How important is each of the following in your choice of a SaaS HR solution? (Please rank.)

● Security is the most important factor, followed by customization. Data migration is least important (probably since these are considered as long term solutions).

Insurance & Added Benefits

What do you think of insurance and pension plans made available via the SaaS HR management platform?

● None of the respondents would “Not Recommend”’ these options, and most consider them to be a Good Solution.

Competitive Familiarity

Are you familiar with any of the following?

● The most positively well-known overall is Sage 50 HR, followed by Kin and iCHOOSE, and the most negatively known is Charlie, followed by Cascade HR.

General Impression - HiBob

Please choose the word that best describes Hibob from the following:

● Hibob gives a decidedly positive impression and is perceived predominantly as Unique and User-friendly.

Detailed Sentiment

What is most appealing about Hibob in your opinion? ​ ​

Respondents think Hibob’s Appeal is as follows:

The easy of collating It's a different type The easy to use layout information of interaction

It is very appealing User friendly All in one and innovative

Easy to use Everything in one place Its Innovation

It's easy to use Everything in one place Contemporary

Easy to use Its modern Everything in one place

Maintains records Easy to use all in one place The site

Everything in the same Easy to use The name place

Ease of use Integration Covers all bases

Information all Ease of use Efficient in one place

A lot of information Ease of use Efficient available

Clear and fairly Visual presentation Document storage straight forward

The format Simple Wages

It seems to use everyday Structure To save document language rather than DB speak

Layout Simplicity Nice and good

Aesthetics are good Simplicity and good looking Good

The colors make it look Simple Good user-friendly

- Simple It’s amazing

- - Everything

- - All if you are computer friendly

Good for business in general - - but not ours sadly

Most respondents agree that Hibob’s appeal is that it is easy to use, centralized and efficient.

Respondents think the following are missing from Hibob:

Maybe a few more sub Nothing Not Sure categories

Not sure would have to use the Detail Nothing package

Clarity Nothing -

Space Not much Don’t know

Security features Nothing Not sure

Payslips Nothing Don’t know

Color Nothing Not sure

It doesn’t look Nothing I don’t know yet Professional

Color Nothing Not sure

Creativity Nothing that I can see Not sure

Hard to tell, it wasn’t a Variation Nothing comprehensive demo

Simple view Nothing -

Color Nothing Not sure

Variety Nothing I can think of Not sure

More catchy - Don’t know motto Attendance Nothing Not sure

It’s too HR focused and Not sure not business integrated Nothing

- Nothing N/A

Not sure about report running - I don't’ know

Nothing it seems to A good name - cover all

Training history - -

Could become cluttered when you have a lot of - - employees

Report running - -

Most respondents agree that Hibob needs to be more distinct and eye catching.

Value Recognition

What is your impression of Hibob with regard to each of the following?

● Respondents' impression of Hibob is really quite good overall, with little difference between the categories, although Convenience does top the list. ● Note that in the general survey about Hibob, Convenience did not stand out as a dominant factor in how preferable a SaaS HR system is to other methods. It seems that Hibob's unique and user-friendly approach brings convenience to the forefront.

Comparative Sentiment

How does Hibob compare to other SaaS HR solutions, as far as you can tell?

● The majority of respondents see Hibob as better than other SaaS HR solutions, at least for certain things.

Questions To Be Asked

1. Your competitors have a variety of pricing models. What will be your pricing model going forward? Is the “freemium” pricing model and enticing option? You should expect cut throat competition in that regards. 2. What will be you prefered target customer size? Is your product design more for small and medium sized business, or is it scalable to larger companies? This will more than likely determine direct competing messaging, pricing and features. 3. Security seems to be the number one concern for employers when it comes to adopting and using HR SaaS platforms. What type of security will your finished product have to protect customers and their employees, and how do you plan to make sure that your customers never have to worry about security when they use your product? 4. What do you feel is the most important aspect or value of HR SaaS? What do you feel that you do better than your other competitors when it comes to User Experience, Efficiency, Versatility, and Security? 5. With the competitive landscape extremely crowded with companies large and small, how do you plan to penetrate the market and attract clients to adopt your HR SaaS? What are your goals for clients and revenue for the first year? First 3 years? 6. What differentiates your HR SaaS when you compare it to others in the competitive landscape?

Summary

Hibob is entering a crowded market but at a very good inflection point where most of its customer base is not using SaaS but would want to. Market is at disarray with no declared leader and new coming is definitely an option provided successful penetration strategy and messaging.

After collecting data on the many companies similar to Hibob, Zirra has determined several things about the situation at hand. Hibob is entering into a crowded and competitive market. There are many existing and established solutions offering similar services. Hibob will have to offer an extremely innovative service and make itself widely known in order to gain traction. A few existing companies offer their HR software for free and offer paid services outside of the HR software. Many existing HR SaaS solutions were created by companies that saw a lack of quality HR software solution options available for their own companies, and then created their own solution.

HiBob stands a favorable chance by integrating the following factors as their unique selling propositions into their entire messaging flow 1. Convenience of adaptation and use. 2. Full compliance and security 3. A natural & slick user experience

We have identified a key potential advantage which is based on the product design and that can differentiate Hibob from other competitors. The market has not crowned a leader and potential customers would very much appreciate convenience and ease of use as differentiating factors. Security and privacy have not surfaces as a key deterring factor.

Hibob Competitors

Company by Company Review

Last Edited - April 2016

Hibob’s competition can be broken down into three separate funnels. Private companies, large companies that have acquired HR SaaS technology and operate it, and public companies. The bulk of the competition that Hibob faces is from other private HR SaaS companies. Helm Godfrey (iChoose), IRIS Software (Cascade HR), and Peninsula Business Services (Simply Personnel and hronline) all operate HR SaaS technologies they have acquired. Moorepay, NorthgateArinos HR, Sage, and Workday are all public companies.

The following is a basic breakdown of competition in the HR SaaS marketplace.

BambooHR

BambooHR is a Software-as-a-Service (SaaS) company that provides subscription-based online HR Software for small and medium-sized businesses. The Human Resources Information System (HRIS) or Human Resource Management System (HRMS) software was created for companies that have between 50 - 500 employees. The software is fully customizable, so users can create their own fields and tables, and provides users with access control over what information each employee sees, and provides information such as employee's personal information and days off. Users can easily generate reports, receive alerts and work globally.

______

BambooHR makes money by charging businesses a subscription fee for using their ​ human resources management software.

______In a Nutshell

- The software places all employee information in one location. BambooHR consolidates all employee information from all office locations into a single view. Users can then access, control, sort, analyze, and take action on the data instantly, from the office, the road or home.

- BambooHR provides automated time off requests and approvals. Users can create their own categories of time off, such as sick days, bereavement, jury duty and more, as well as set accrual policies, track available and used time of and generate reports. - The systems allows users to control access for different types of users. All employees can access the data they need, but only within the permissions HR controls. All files can be created to custom user groups with different levels of access, and reports can be easily generated with information that is exported. Each report is then stored in the report library.

- BambooHR allows users to work globally with global settings that support all popular currencies, so payroll can be tracked in pesos, yens, Euros and more. The software is also currently available in six languages, supporting businesses who have employees across the world. In addition, the software has an open API, so it’s easy to integrate with other systems, including in-house systems.

- BambooHR provides alerts to keep users updated on things such as training deadlines, license renewals, birthday or benefit dates. It also has a built in applicant tracking system that is integrated with several recruiting and applicant tracking systems (ATS) to streamline and manage the recruiting and hiring process, eSignature capabilities, benefit enrollment software, payroll software, performance reviews as well as a job posting capability that helps companies find the best people for each job.

Zirra’s Ratings

7.6 Market 6.4 Product ​ ​

6.5 Vision 7.6 Team ​ ​

7.3 Execution 7.4 Momentum ​ ​

Overall Score ​ 7.4

Success Factors Possible Risks

- The market in which BambooHR is active - There are many existing companies already is currently in a key positive trajectory in the market space. BambooHR must point and is expected to grow rapidly in display a strong differentiating factor in the immediate future. order to surpass the clutter.

- BambooHR is currently in a hiring round which indicates further growth and expansion.

- The market in which BambooHR is active is currently in a key positive trajectory point and is expected to grow rapidly in the immediate future.

Investment History

Undisclosed 01/01/2012 Sorenson Capital ​ ​

Total Amount Raised: Undisclosed ​ ​

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $150M-$200M $200M-$250M

Exit Window Opportunity Exit Probability 3-4 Years 40-50%

Keywords Location Human Resources | Management Lindon, UT, Software | HR Management System

Founded Business Model 2008 Licensing, B2B

Product Stage Market Growth World-Wide

Team 150-200 Employees

Founders

Ben Peterson Ryan Sanders Co-Founder & CEO Co-Founder & COO LinkedIn | Crunchbase LinkedIn | Crunchbase ​ ​ ​ ​

Key Management

Todd Grierson Kent Goates Director of Demand Generation CFO LinkedIn LinkedIn

Jed Smith Rusty Lindquist VP Sales VP HCM Strategy, Intellectual Property, LinkedIn Product Marketing LinkedIn

breatheHR

Founded in 2012, breatheHR is a cloud-based HR SaaS to help designate and manage HR tasks and management for small to medium sized companies. breathHR's SaaS platform allows the customer to keep all of their employee information in one place, and automate all administrative HR tasks. breatheHR's mobile app allows customers the freedom and flexibility to get HR tasks done instantly at any place, at any time. breathHR can also be fully integrated into a company's existing systems and applications. breathHR is a trading name for Centurion Management Systems Ltd., that have been implementing HR systems for almost 20 years.

______breatheHR makes money by charging the customer a tiered monthly subscription fee ​ based on number of employees.

______

In a Nutshell

- breatheHR is offering a HR solution for small and medium sized companies, up to 200 employees, to automate and streamline all administrative HR tasks.

- breatheHR has developed a user friendly online system to help businesses build, motivate and retain teams for 1,500 companies, managing over 50,000 employees, in over 30 countries around the globe.

- The HR SaaS market is expected to grow by about 2.5% annually and be work over $9B by 2022. - breatheHR makes a charitable donation to a children's charity for every new clients that signs up for their services.

Zirra’s Ratings

7.5 Market 7.4 Product ​ ​

7.4 Vision 6.8 Team ​ ​

7.6 Execution 6.7 Momentum ​ ​

Overall Score ​ 7.4

Success Factors Possible Risks

- The market in which breatheHR is active - There are many existing companies already is currently in a key positive trajectory in the market space. breathHR must display point and is expected to grow rapidly in a strong differentiating factor in order to the immediate future. surpass the clutter.

- The paying user base for breatheHR's - breatheHR is not getting press coverage offering is growing steadily. comparable to their close competitors.

- Early reviews of breatheHR's product are - breathHR will have to address the positive. regulatory issues of each market it enters, slowing distribution in some regions. Investment History

breatheHR has not raised any funds to date.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $40M-$45M $60M-$70M

Exit Window Opportunity Exit Probability 4-5 Years 20-30%

Keywords Location Online HR Software | Employee Southwater, United Kingdom Management Software | HR SaaS

Founded Business Model 2012 Subscriptions, B2B

Product Stage Market Optimization World-Wide

Team 10-20 Employees

Founders

Jonathan Richards Gareth Burrows Co-Founder & CEO Co-Founder & Product Director LinkedIn | Twitter | Google+ LinkedIn ​ ​ ​ ​ Key Management

Rachel King Marketing & Customer Success Director LinkedIn

Cezanne HR

Cezanne HR is cloud-based HR software solutions designed for mid-sized and growing companies world-wide. Cezanne's HR systems are quickly deployed, easily manageable and contain time-saving features created to make the work environment more productive and successful. Cezanne's integrated online HR suite allows users to select the modules they need and set them up to fit their specific needs. Modules can be added whenever the user wants, or they can make use of the open API to connect to other systems.

Cezanne’s configurable online HR software contains the necessary tools to make human resource management simpler and more effective, including tools for core HR administration and absence management, employee development, performance management, online recruitment and more.

______

Cezanne HR makes money by charging businesses a subscription fee for using their ​ cloud-based human resource management system.

______

In a Nutshell

- Cezanne HR offers users the freedom to add new users, offices or countries, change what employees can see or update, route approvals in different ways, set up as many different absence types, performance plans, time sheets, HR portals or vacancies as needed, and more.

- Cezanne's system is automatically updated every time a new feature is added, and expert help is available on a continual basis anytime it's needed. - Cezanne automatically records key events, such as promotions, moves, training, salary rises, change of address and more.

- Cezanne has an alert system that helps companies manage important dates, events and obligations such as visa renewals, mandatory training, probation periods, upcoming departures, birthdays and more.

- Cezanne offers pay as you go pricing, with the monthly fees adjusted to reflect the number of employees under management, so the system can grow with the company. In addition, the system is global, taking into account multiple offices in multiple locations and using multiple languages.

Zirra’s Ratings

7.9 Market 5.7 Product ​ ​

6.2 Vision 5.4 Team ​ ​

6.1 Execution 6.7 Momentum ​ ​

Overall Score ​ 6.2

Success Factors Possible Risks

- Cezanne HR is currently in a hiring round - The company's name is similar to that which indicates further growth and which is used by other companies or expansion. brands. This may cause confusion which may translate to leaks in the funnel.

- The market in which Cezanne HR is active - The company's social activity does not yield is currently in a key positive trajectory significant engagement in terms of Likes, point and is expected to grow rapidly in Shares, Comments, Reviews, Spoofs or the immediate future. Mentions.

- Cezanne HR has forged strong - There is little or no coverage of the partnerships with significant players in company, their products or activities in areas of operation which are key to news, blogs or other editorial media. success in their respective market. - Cezanne HR was developed by the same - Despite extensive research, there is little or company that has successfully led no information available regarding previous startup Cezanne Software. company founders, including names, backgrounds and professional careers.

Investment History

Cezanne HR has not raised any funds to date.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $1M-$2M $1.2M-$3.2M

Exit Window Opportunity Exit Probability 5-7 Years 0-10%

Keywords Location Human Resources | Management London, United Kingdom Software | HR Management System

Founded Business Model 2013 Subscriptions, B2B

Product Stage Market Growth World-Wide

Team 10-20 Employees

Founders

Alberto Gabbai Chairman & CEO Crunchbase

Key Management

Toby Hunt Sue Lingard Director Marketing Director LinkedIn LinkedIn

John Hixon Director R&D LinkedIn

CharlieHR

CharlieHR has developed a free HR platform, Charlie, for small businesses. Core features include on-boarding, secure data management for sensitive employee information, smart reminders for important employee dates and a holiday tracker. Charlie provides the ability to easily coordinate employee information with pension providers to make staying compliant with UK pension requirements simpler for small companies.

______

CharlieHR makes money by charging a commission on pension plans set up using ​ their free HR platform.

______

In a Nutshell

- CharlieHR was founded by the co-founders of The Eleven, a startup studio that realised the need for small business HR software while managing their own employees.

- CharlieHR raised £1 million in seed money in March of 2016 to further their development and expand into continental Europe.

- CharlieHR chose their freemium model based on the previous success of Zenefits in the US and the upcoming legislative need in the UK to provide pension plans for employees.

- CharlieHR sees their market as the 1.8 million small business in the UK who will be affected by the implementation of the pension regulations in 2016. - Figures from CharlieHR quote the number of companies using their software as 650 by early 2016. They are currently in the process of establishing the partnerships necessary for supplying pension plans.

Zirra’s Ratings

6.9 Market 6.4 Product ​ ​

6.2 Vision 7.3 Team ​ ​

7.3 Execution 7.6 Momentum ​ ​

Overall Score ​ 7.2

Success Factors Possible Risks

- The space in which CharlieHR is active is - CharlieHR is using a freemium model, or currently a major arena for M&A another "Free" track, as a main model. It is discussions by industry leaders. imperative to validate the actual potential for premium services.

- CharlieHR delivers a solution which - The success of the company's product is meets a clear need of an audience that dependent on the formation of successful has few alternative solutions. partnerships within their industry.

- Early reviews of CharlieHR's product are - CharlieHR is relatively new and more time is positive. required to determine its long-term potential.

- There are many existing companies already in the market space. CharlieHR must display a strong differentiating factor in order to surpass the clutter.

Investment History

Ian Hogarth, James Wise, Jeremy Yap, Marcus Exall, Nick Hungerford, Seedcamp, Toby Moore, Alastair £1M 03/22/2016 Mitchell, Andy Chung, Connect Ventures, Dharmash ​ ​ Mistry, Gabbi Cahane Total Amount Raised: £1M ​ ​

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $6M-$8M $8.4M-$12M

Exit Window Opportunity Exit Probability 4-5 Years 20-30%

Keywords Location Human Resources | SaaS London, United Kingdom

Founded Business Model 2015 Transaction Fee, B2B

Product Stage Market Commercial Europe

Team 1-10 Employees

Founders

Rob O'Donovan Tom Carrington Smith Co-Founder & CEO Co-Founder & CPO LinkedIn | Twitter LinkedIn | Twitter ​ ​ ​ ​

Ben Gateley Co-Founder & COO LinkedIn | Twitter ​ ​

CIPHR

Zenefits provides a comprehensive, cloud-based Human Resources Information System (HRIS), which manages all HR, payroll and benefits from a single online dashboard. Users can select a variety of services, including benefits administration, onboarding, core HR and employee scheduling. By charging a commission to health insurance companies when a business purchases their insurance through Zenefits, the company is able to keep its software totally free for users. Compatible with both Macs and iPads, Zenefits centralizes and simplifies all paper-centric HR requirements into an easy-to-use, streamlined solution.

______

CIPHR makes money by charging companies for their consultancy services or a regular ​ subscription fee to use their HR software services.

______

In a Nutshell

- Launched by CIP in June 2001, CIPHR is an HR SaaS solution. The company offers HR, Payroll, Recruitment, Reporting, and Expense Management services. In January 2012, CIP released CIPHR mobile. CIPHR also offers services such as HR Consultancy, HR Outsourcing, and a variety of training programs.

- CIPHR seeks to engage with companies who are looking for people and data management solutions, or who are looking to get more out of their HR departments.

- CIPHR offers HR Outsourcing and HR Consultancy services. With these services, the customer can maximize the influence of HR on an organization. CIPHR also offers a variety of Training services for the CIPHR software. - The company has existed since 1982, and has continuously innovated along the way - introducing HR Software packages in 1988-1990, introducing HR Software for Windows in 1992, then introducing WebEx and SaaS solutions, and finally in 2012 producing a mobile app for the software.

Zirra’s Ratings

7.5 Market 7.2 Product ​ ​

6.7 Vision 6.9 Team ​ ​

8.2 Execution 6.1 Momentum ​ ​

Overall Score ​ 7

Success Factors Possible Risks

- The founder of CIPHR has extensive, - There are many existing companies already successful experience in the relevant in the market space. Ciphr must display a professional field. strong differentiating factor in order to surpass the clutter.

- CIPHR is currently in a hiring round which - The company's name is identical or similar indicates further growth and expansion. to that which is used by other companies or brands. This may cause confusion which may translate to leaks in the funnel.

- CIPHR's client base includes market - Similar stage competitors of Simply leading companies from the relevant Personnel, hronline, and Cascade HR have industries. been acquired by major companies with ample resources in this field.

Investment History

CIPHR has not raised any funds to date.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $45M-$45M $50M-$60M

Exit Window Opportunity Exit Probability 4-5 Years 20-30%

Keywords Location HR Software | Payroll | SaaS Marlow, United Kingdom

Founded Business Model 1982 Subscriptions, B2B

Product Stage Market Optimization World-Wide

Team 51-100 Employees

Founders

Peter Watsham Founder & Chairman LinkedIn

Key Management

Rob Oehlers Pratik Vasani Head of Account Management Technical Product Owner LinkedIn LinkedIn

Manjit Singh Burmi John Vivian Senior Software Delivery Manager Head of Consultancy Services LinkedIn LinkedIn Daniel Whitmore Chris Berry Marketing Manager Managing Director LinkedIn LinkedIn

Helm Godfrey Partners

Founded in 1999 and based in London, U.K., Helm Godfrey Partners Ltd. is primarily a wealth management company. In addition to those services, Helm Godfrey also offers will writing, services related to employee benefits, and an HR software called iCHOOSE. The company is governed by a board of directors. Helm Godfrey is a top 100 UK IFA, and frames itself as a holistic, independent giver of advice, and has several community service engagement initiatives.

______

Helm Godfrey makes money by charging businesses and individuals for their services: ​ wealth management, will writing, and subscriptions to iCHOOSE software.

______

In a Nutshell

- Helm Godfrey offers a variety of services including wealth management, will writing, various employee benefits services, iCHOOSE (online employee benefits technology), and a Helm Godfrey app.

- For the iCHOOSE software, customers are only ever charged per employee per month (pe/pm). Prices range from 3 pounds pe/pm for companies with 1-99 employees, to 1 pound pe/pm for companies with 1000+ employees. There are no build costs, no tie ins, and no long term contracts. With Helm Godfrey as the parent company, they are able to provide brokering services, claims management, administrative support, employee services, advice and consultancy, whenever the user needs it.

- Helm Godfrey is authorized and regulated by the Financial Conduct Authority. - Under the umbrella of wealth management, Helm Godfrey offers services such as financial planning, lifetime wealth management, tactical asset allocation, protection and life insurance, tax and estate planning, and more.

- In addition to seeking to engage with individuals who are looking for help managing their wealth, Helm Godfrey seeks to engage with enterprises seeking an comprehensive HR software.

Zirra’s Ratings

7.8 Market 7.6 Product ​ ​

6.8 Vision 7.1 Team ​ ​

8.2 Execution 6.6 Momentum ​ ​

Overall Score ​ 7.3

Success Factors Possible Risks

- Helm Godfrey is currently in a hiring - There are many existing companies already round which indicates further growth and in the market space. Helm Godfrey must expansion. display a strong differentiating factor in order to surpass the clutter.

- Helm Godfrey has won major industry - The company's product name is identical or awards acknowledging their superiority similar to that which is used by other in their respective field. companies or brands. This may cause confusion which may translate to leaks in the funnel.

- Helm Godfrey has been recognized as the - Helm Godfrey has not expanded outside leader or trend-setter within their field of their local area in spite of potential of expertise. product or service to a wider audience.

Investment History

Currently, there is no accurate data available for Helm Godfrey past funding rounds. Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $40M-$45M $60M-$70M

Exit Window Opportunity Exit Probability 4-5 Years 20-30%

Keywords Location Wealth Management | Financial London, United Kingdom Planning | Investments

Founded Business Model 1999 Finance, B2B

Product Stage Market Optimization United Kingdom

Team 51-100 Employees

Founders

Stephen Powell Mark Finster Founding Shareholder & Director Founding DIrector LinkedIn LinkedIn

Bruce Wilson Founding Managing Director LinkedIn

Key Management

Phil Thrush Linda Clark Director & Head of Client CFO Management LinkedIn LinkedIn

Justyna Kuklinski Graham Cross Head of Marketing and CEO & Managing Director Communications LinkedIn LinkedIn Danby Block Chairman LinkedIn

IRIS Software Group

IRIS Software Group is one of the UK's leading providers of business-critical software and services to the UK accountancy, tax, human resources and payroll sectors. Through their many acquisitions over the last 14 years, IRIS has built a solid group of offerings that encompass all functions of the human resources and accounting departments, including award winning cloud-based software for recruiting, tracking employees, HR interaction software, tax and accounting options and data management. The IRIS Group Software network of companies includes Freeway, PTP Software, Intex Software, Computer Software Group, Drummhor, ATW Information Technology Systems, Accountant Websmiths, CascadeHR, Kashflow and Keytime.

IRIS is partially owned by majority shareholders HgCapital, and minority shareholders, Hellman & Friedman and LDC, the private equity arm of Lloyds TSB Group.

______

IRIS Software Group makes money by licensing their HR, Tax, Accounting and Payroll ​ software to businesses for an annual fee.

______

In a Nutshell

- In 2004, HgCapital, a private equity firm, purchased the majority 62% stock in IRIS software group for £102 million, while LDC, the private equity arm of Lloyds TSB Group, invested £8 million for %12.

- In 2006 IRIS Software group acquired two new companies, Intex Software, the developer of the EARNIE payroll system, and tax and practice specialists PTP Software, for undisclosed amounts. - In 2011 HgCapital bought back a majority stake in IRIS Software Group from Hellman & Friedman for £26.5 million, making it majority shareholder, along with minority shareholders, Hellman & Friedman & LDC.

- In 2013 IRIS Software Group acquires both accounting website specialist Websmiths Group Ltd. (Accountant Websmiths), and Kashflow, a cloud bookkeeping service, with their eye on Kashflow's highly rated cloud-based system.

- In 2014 IRIS Software Group acquired CascadeHR, and added HR products to their line of software offerings.

Zirra’s Ratings

8.6 Market 8.0 Product ​ ​

8.2 Vision 8.3 Team ​ ​

7.0 Execution 7.4 Momentum ​ ​

Overall Score ​ 8.1

Success Factors Possible Risks

- The market in which IRIS Software Group - The company's name is similar to that is active is currently in a key positive which is used by other companies or trajectory point and is expected to grow brands. This may cause confusion which rapidly in the immediate future. may translate to leaks in the funnel.

- IRIS Software Group is currently in a - There have been consumer complaints hiring round which indicates further about poor customer service and support. growth and expansion.

- IRIS Software Group has won major - IRIS Software Group does not have active industry awards acknowledging their social profiles on all or some of the major superiority in their respective field. social networks. - IRIS Software Group has expanded and added to their capabilities by acquiring 10 other companies.

Investment History

IRIS Software Group has not raised any funds to date.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $700M-$800M $1B-$1.1B

Exit Window Opportunity Exit Probability 1-2 Years 50-60%

Keywords Location Enterprise Software | Accounting & Datchet, United Kingdom Taxes | Human Resources & Payroll

Founded Business Model 1979 Licensing, B2B

Product Stage Market Optimization United Kingdom

Team 600-700 Employees

Key Management

Warren Hellman Tully Friedman Co-Founder Hellman & Friedman Co-Founder Hellman & Friedman (Deceased) (Former) Crunchbase LinkedIn

Sion Lewis Philip Hammarskjold CSO CEO & Managing Director, Hellman & LinkedIn Friedman Crunchbase

Peter Thomas Paul Vogel CTO IRIS Cloud Division CEO IRIS Accountancy & Cloud LinkedIn Division LinkedIn

Nick Gregory Nic Humphries CMO Owner, Managing Partner & CEO - LinkedIn HgCapital, Board Member - IRIS LinkedIn

Mark Paraskeva ​Mark Lewis

CEO SME Division ​ CFO LinkedIn LinkedIn ​

Kevin Dady ​Jane Pointet

CEO ​ CPO Iris LinkedIn ​

Charles Manly ​Alan Jones CTO IRIS Accountancy Solutions Founder & Managing Director LinkedIn CascadeHR LinkedIn ​

Kin

Kin was created by the founder of We Are Mammoth, a digital products company. As the company was growing, they had problems with getting all their new hires onboard and up-to-date. This led them to create an HR onboarding software platform that became Kin. Kin has developed an HR management system that streamlines new hire onboarding and helps manage HR documents, tasks, assets, and time-off in an online exchange that can be used by the entire HR team. Kin helps HR departments save paper and storage as well as time. The Kin platform was created specifically with small companies of 100 or fewer employees. Kin keeps all employees' data in one place, making it easy to find, easy to access and easy to update and share with any necessary personnel. With no installation necessary, Kin easily fits into any company's HR design, organizing information and making it easily accessible so that employees can focus on other more important tasks.

______

Kin makes money by charging businesses a fee to use their HR Management software. ​ ​

______In a Nutshell

- Kin provides a personalized onboarding page that details the tasks, tips, contact info, and files which can be sent to every new hire before starting work at the company.

- Kin collects employee files, addresses, emergency contacts, bank info, and other data into a single, secure location and notifies HR when any of it is updated. - Kin allows users to send a private file to a single employee or share a document that the entire team needs to complete using Kin’s easy document completion and verification workflow.

- Users can tell Kin how their company handles time off, vacation, and sick days. Kin will then create a simple request and approval process for the team, along with a calendar showing all the time off across the company.

- Kin’s Employee Reviews feature helps schedule, delegate, and manage performance reviews. While the Employee Objectives allows employers to let their employees know what is expected of them.

Zirra’s Ratings

6.4 Market 5.5 Product ​ ​

6.0 Vision 6.4 Team ​ ​

5.5 Execution 6.1 Momentum ​ ​

Overall Score ​ 6.2

Success Factors Possible Risks

- The market in which Kin is active is - The company's social activity does not yield currently in a key positive trajectory point significant engagement in terms of Likes, and is expected to grow rapidly in the Shares, Comments, Reviews, Spoofs or immediate future. Mentions.

- Kin has forged strong partnerships with - The company's name is identical to that significant players in areas of operation which is used by other companies or which are key to success in their brands. This may cause confusion which respective market. may translate to leaks in the funnel.

- Kin is currently in a hiring round which - Kin has only one founder. This may pose a indicates further growth and expansion. risk as a potential single point of failure.

Investment History

Kin has not raised any funds to date. Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $1M-$2M $1.1M-$3.1M

Exit Window Opportunity Exit Probability 5-7 Years 0-10%

Keywords Location Human Resources | Management Chicago, IL, United States Software | HR Management System

Founded Business Model 2012 Licensing, B2B

Product Stage Market Growth World-Wide

Team 1-10 Employees

Founders

Craig Bryant Founder & Product Manager LinkedIn

Key Management

Jason Banks Brandon Young Design Director Lead Software Engineer LinkedIn LinkedIn

Kronos Incorporated

Kronos is a workforce management solution company headquartered in Chelmsford, Massachusetts that has developed industry specific software for HR departments in companies. In the cloud solutions focus on time cards, scheduling, time-off management, payroll and on-boarding. In addition, Kronos provides labor analytics applications to help companies improve productivity and lower costs for all business sizes.

______

Kronos makes money by licensing their HR software to small, medium and enterprise ​ ​ companies.

______In a Nutshell

- Kronos was established in 1977 by Mark Ain and went public in 1992. It went private again when it was bought in 2007 by Hellman & Friedmand and JMI Equity for $1.74 billion.

- Kronos was initially a manufacturer of time clocks and developed the first microprocessor-based time clock in 1979.

- Currently, companies in more than 100 countries use Kronos, including more than half of the Fortune 1000 list. - In 2014, Kronos reached a targeted milestone of $1 billion in revenue.

- Kronos has created a mobile solution for small and medium sized businesses to address the needs of remote workforces.

Zirra’s Ratings

9.3 Market 7.9 Product ​ ​

8.4 Vision 8.0 Team ​ ​

7.3 Execution 8.0 Momentum ​ ​

Overall Score ​ 8.3

Success Factors Possible Risks

- Kronos has been recognized as the - Product traction is declining in terms of the leader or trend-setter within their field of last reported year's revenue. expertise.

- Kronos has expanded and added to their - There are many existing and newly founded capabilities by acquiring other companies in the market space. Kronos must companies, including Empower Software display a strong differentiating factor in order solutions in 2016. to stay in the lead.

- Kronos has developed proprietary protectable technology that can be or has been patented.

Investment History Currently, there is no accurate data available for Kronos past funding rounds.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $800M-$900M $1.1B-$1.2B

Exit Window Opportunity Exit Probability 1-2 Years 50-60%

Keywords Location Software | Human Relations Chelmsford, MA, United States

Founded Business Model 1977 Licensing, B2B

Product Stage Market Optimization World-Wide

Team 5000+ Employees

Founders

Mark Ain Founder & Chairman LinkedIn

Key Management

Mark Julien John Butler CFO VP of Global Finance LinkedIn LinkedIn

Jim Welch Aron Ain CPO CEO LinkedIn LinkedIn

Maxwell Health

Founded in 2013 in Boston, Massachusetts, Maxwell Health is a HR SaaS platform that enables the user to engage with the health and well-being of employees through an administrative back-end and a mobile app. Maxwell Health streamlines access to all of an employee's benefits, like healthcare, and leverages that data to improve efficiency and cut costs. Maxwell Health's benefits marketplace allows the employer to roll out benefits and offer products in an easy way. Maxwell Health's Benefits Administration and HR platform focuses on self service employee on-boarding, compliance and reporting solutions, and vendor integration into the benefits marketplace. Maxwell Health's mobile app allows employees to access, at any time, benefits information, navigate the healthcare system, and manage their health and wealth.

______Maxwell Health makes money by charging small to medium sized businesses a fee for ​ their HR SaaS and benefits technology platforms.

______

In a Nutshell

- Maxwell Health is a disruptive HR SaaS and benefits technology company that is offering a progressive solutions for healthcare and other benefits for employees.

- In 2015, Maxwell Health doubled the number of employees using their product to enroll in and manage their benefits. - The HR software market has undergone a wave of consolidation is the past few years, and it now projected to be worth over $9B by 2022.

- Maxwell Health has partnered with Mass Mutual to create a benefits marketplace for healthcare benefits in the U.S.

- Maxwell Health is backed by notable VC firms including Lerer Hippeau Ventures.

Zirra’s Ratings

8.2 Market 8.1 Product ​ ​

8.0 Vision 7.5 Team ​ ​

8.6 Execution 8.7 Momentum ​ ​

Overall Score ​ 8.2

Success Factors Possible Risks

- Maxwell Health's offering poses a - Maxwell Health will have to address the significant disruption in their relevant regulatory issues of each market it enters, space. slowing distribution in some regions.

- The company has seen repeat investment - Experts have pointed out potential security from notable venture capital firms. issues that could affect users' sensitive information.

- Maxwell Health is getting exceptional - There are many existing companies already attention from key media outlets. in the market space. Maxwell Health must display a strong differentiating factor in order to surpass the clutter. Investment History

TiE Angels, Tribeca Venture Partners, Vaizra Investments, Lerer $2M 08/01/2013 Hippeau Ventures, BoxGroup ​ ​ Tribeca Venture Partners, Vaizra Investments, Catalyst Health $6M 12/01/2013 Ventures, Lerer Hippeau Ventures, Serious Change, BoxGroup, ​ ​ Robert Gaydos Serious Change, Tribeca Venture Partners, Vaizra Investments, $26.4M 12/01/2014 Adams Street Partners, Cambia Health Solutions, Catalyst Health ​ ​ Ventures, Lerer Hippeau Ventures, Schooner Capital

Schooner Capital, Sun Life Financial, Tribeca Venture Partners, Vaizra Investments, GIS Strategic Ventures, Adams Street Partners, $22M 03/01/2016 Cambia Health Solutions, Catalyst Health Ventures, Cendana ​ ​ Capital, Industry Ventures, Lerer Hippeau Ventures

Total Amount Raised: ​ $56.4M

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $200M-$250M $400M-$450M

Exit Window Opportunity Exit Probability 4-5 Years 30-40%

Keywords Location Employee Benefits Enrollment | Boston, MA, United States Employee Benefits Administration

Founded Business Model 2013 Professional services, B2B

Product Stage Market Optimization North America

Team 150-200 Employees

Founders Veer Gidwaney Morley Ivers Co-Founder & CEO Co-Founder (Former) ​ ​ LinkedIn LinkedIn

Vinay Gidwaney Co-Founder & CPO LinkedIn

Key Management

Mike Zarrillo Mike Murphy VP Strategic Partnerships & VP Sales Marketing LinkedIn LinkedIn

Julie Devine Grayson Allen VP Client Services CFO LinkedIn Crunchbase

Namely

Namely has created a complete human resources platform that can be personalized for companies and their culture. In addition to traditional services, Namely also offers talent management software for performance, goals and review tracking, as well as directories, company news feed and photo sharing. Namely's platform and iPhone app was designed to be useful to mid-size companies every day and not just for annual enrollments and payroll.

______

Namely makes money by licensing their HR software to companies on a subscription ​ basis.

______

In a Nutshell

- Since its founding, Namely has received more than $107 million in funding from eight rounds, five of which were in the last two years.

- Currently Namely is used by more than 400 companies and serves more than 60,000 employees.

- Namely is a licensed insurance broker in all 50 states and companies have the choice to utilize their current brokers or Namely's services. - In 2015, Namely reported a 700% increase in revenue and a $10 million run rate.

- In March 2016 that Google has expressed a preliminary interest in Namely as part of their goal to expand their cloud services.

Zirra’s Ratings

7.6 Market 7.5 Product ​ ​

7.7 Vision 7.8 Team ​ ​

8.0 Execution 8.6 Momentum ​ ​

Overall Score ​ 7.9

Success Factors Possible Risks

- In the past year namely has shown a rise - Established competitors are already in important growth indicators, including dominating the market. Namely is not in a a significant surge in revenue and leading position and, as market conditions expanding regionally into new offices. indicate, may find it difficult to get there.

- Namely has invested in bringing team - Namely has only one founder. This may members with extensive experience and pose a risk as a potential single point of expertise on board. failure.

- The company has seen repeat investment - Namely has not expanded outside their from notable venture capital firms. local country in spite of potential of product or service to a wider audience.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $350M-$400M $500M-$600M

Exit Window Opportunity Exit Probability 4-5 Years 20-30%

Investment History

Joe Zawadzki, Mark Naples, Greg Rogers, Alan Schanzer, Peter Shankman, Chris Ingram, Michael $1M 12/31/2011 ​ ​ Kassan, Wenda Millard, Dave Morgan, Michael Barrett, Sarah Fay, Michael Lazerow, Jonah Goodhart

Jonah Goodhart, Greg Rogers, Dave Morgan, Chris $750K 10/18/2012 Ingram, Michael Lazerow, Lerer Hippeau Ventures, ​ ​ Bullpen Capital,

Michael Lazerow, Gary and AJ Vaynerchuk, Bullpen $3.35M 06/11/2013 ​ ​ Capital, Lerer Hippeau Ventures, True Ventures True Ventures, Lerer Hippeau Ventures, Bullpen $4.7M 06/18/2014 ​ ​ Capital, VaynerMedia Matrix Partners, True Ventures, Lerer Hippeau $12M 11/04/2014 ​ ​ Ventures, Bullpen Capital Matrix Partners, True Ventures, Lerer Hippeau $11M 03/05/2015 ​ ​ Ventures, Vayner/RSE, Greenspring Associates Sequoia Capital, True Ventures, Matrix Partners, Lerer $45M 06/18/2015 ​ ​ Hippeau Ventures, Greenspring Associates Sequoia Capital, Greenspring Associates, Matrix $30M 02/23/2016 ​ ​ Partners, True Ventures

Total Amount Raised: ​ $107.8M

Keywords Location Enterprise Software | Analytics | New York, United States Human Relations

Founded Business Model 2012 Licensing, B2B

Product Stage Market Optimization World-Wide

Team 200-250 Employees

Founders

Matt Straz Founder & CEO LinkedIn | Twitter | Crunchbase ​ ​ ​ ​ Key Management

Teresa Dietrich Radhika Samant CTO CFO LinkedIn | Twitter LinkedIn ​ ​ Paul Jelinek Michael Manne VP of Product VP of Sales LinkedIn LinkedIn | Twitter ​ ​ Debra Squyres VP of Client Services LinkedIn | Twitter ​ ​

NorthgateArinos HR (NGA HR)

Company Status: Acquired and Public ​ Company Headquarters: Maylands Avenue Hemel Hempstead, Hertsfordshire HP2 ​ ​ 4NW United Kingdom Founded: 1969 ​ Year of IPO: 1994 (LSE: NIS), de-listed in 2008 to be acquired by KKR ​ Founder: Ray Parry ​ Founder’s Role: Unknown ​ Key Management: Adel Al-Saleh (CEO) ​ Valuation: Unknown ​ Acquired by: Kohlberg Kravis Roberts (NYSE: KKR) ​ Acquisition Year: KKR Acquired Northgate Information Services 2008 ​ Acquired for: £593M ​ Key Customers: Sanofi, NBC Universal, Aer Lingus, Solvay, Securex, Clariant ​ Similar Companies: Sage 50 HR, Cascade HR, Kronos Incorporated ​ Notes: NGA HR is owned by Northgate Information Services. Northgate-IS was acquired ​ by Kohlberg Kravis Roberts (NYSE: KKR) in 2008.

"One of the things we believed we needed was to be able to rely on payroll working every time...this is one of the pillars in which we based our search and ultimately it was NGA HR that best met our needs." - Brian Bowden, Director of HR Transformation at Aer Lingus

"We found the euHReka tool, which is an NGA product that has a fantastic user interface that was superior to the other products in the market." - Jennifer Mandelson, VP of HR Operations at NBC Universal

“This alliance plays an important role in supporting the HR management for SME's, especially since they can now access features that were difficult for them to reach. We have managed to get the best of both worlds together, for the benefit of our customers.” - Luc Deflem, CEO Securex

Peninsula Business Services

Founded in 1983 by Peter and Fred Done, Peninsula Business Services is an established HR, Employment Law, and Health & Wellness specialist and consulting firm. Peninsula helps close to 30,000 companies who need cost-effective services and consulting. The fact that Peninsula has been around for close to 35 years means that the company has the financial strength to deliver its services at a fraction of the cost. Whether it dedicated HR professionals, registered health and safety consultants, or solicitors, Peninsula Business Services will provide its clients with the right person at the right time.

______

Peninsula Business Services makes money by charging employers a fee for HR, Legal, ​ and Health & Safety consultancy services.

______

In a Nutshell

- Peninsula Business Services is the leading consulting company in the UK for HR, Employment Law, and Health & Wellbeing. Well over 28,000 business have integrated Peninsula Business Services HR and Health & Safety solutions.

- With the recent boom in the HR SaaS market, Peninsula Business services has made it a point to acquire leading HR SaaS technologies such as Croner for £23M, hronline, and Bright HR.

- Having been around since 1983, Peninsula Business Services is in a dominant position in their respective markets. The company has been recognized as one of the best places to work in the world, along with other companies such as Airbnb and Google.

- Peninsula Business services has also been recognized as having some of the best employee benefits including a Christmas party for employees' children and a free Monday breakfast every week.

- In 2016, Peninsula Business Services was rated a Gold Trusted Merchant by feefo.

Zirra’s Ratings

7.6 Market 8.7 Product ​ ​

8.3 Vision 9.2 Team ​ ​

7.8 Execution 7.5 Momentum ​ ​

Overall Score ​ 8.3

Success Factors Possible Risks

- One or more of Peninsula Business - The Company website is in need of Service's founders is an accomplished or upgrading to a higher professional level in well recognized figure. order to service its visitors accordingly.

- Peninsula Business Service has a - Peninsula Business Services will have to significant cash repository which may address the regulatory issues of each allow for expedited expansion and market it enters, slowing distribution in growth. some regions.

- Peninsula Business Services has been able to conquer a strong leading position in their market.

- Peninsula Business Services has expanded and added to their capabilities by acquiring Croner, Simply Personnel, hronline, and Bright HR.

Investment History

$42M 07/08/2008 The Royal Bank of Scotland ​ ​ Undisclosed 07/01/2012 Undisclosed ​ ​ Undisclosed 12/01/2013 Undisclosed ​ ​

Total Amount Raised: ​ $42M

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $700M-$800M $1B-$1.1B

Exit Window Opportunity Exit Probability 5-7 Years 50-60%

Keywords Location HR Outsourcing | Employment Manchester, United Law|Employee Assistance Programs Kingdom

Founded Business Model 1983 Professional services, B2B

Product Stage Market Optimization World-Wide

Team 10-20 Employees

Founders

Peter Done Fred Done Co-Founder Co-Founder

Key Management

Sammual-James McLoughlin Russell Corlett Director of Communications Health & Safety Director LinkedIn

Geoff Ford Egiq Leg Sales Director Executive Director LinkedIn LinkedIn

PeopleHR

PeopleHR has developed an HR software administration solution for small to mid-sized companies. The PeopleHR solution constructs insightful graphic reports, offers expert “follow me” guidance, and engages people on missions through the use of high-impact tasks. PeopleHR allows employee access from remote offices as well as mobile workers, as it is a cloud-based system. The software automates a company's basic HR processes, allowing employees to focus on the areas of HR that are most important to the company's growth and daily function.

______

PeopleHR makes money by charging businesses a subscription fee for using their ​ human resources management software.

______

In a Nutshell

- PeopleHR has an interactive performance management system designed around techniques proven to boost staff performance.

- The Applicant Tracking System is an easy way to manage complex recruitment drives. Usesrs can quickly cut through the less-suitable applicants, and categorize the ones they are interested in hiring.

- Ripple allows users to automate any repetitive manual process, by building their own custom Workflows, which are easy to build, and can perform hundreds of actions using any employee data set.

- PeopleHR provides users with the ability to enter, submit and authorize expenses with a smartphone, and electronically transmit receipts and digitally sign submissions. Everything can be sent to Accounting using the consolidated accounts view and extract provides feature.

- The software allows users to connect to a global workforce with multi-currency settings for salaries, entitlements and deductions. Employees can easily set their date and time to match wherever they are based.

Zirra’s Ratings

7.3 Market 6.9 Product ​ ​

6.8 Vision 6.7 Team ​ ​

7.5 Execution 7.0 Momentum ​ ​

Overall Score ​ 7.2

Success Factors Possible Risks

- The market in which PeopleHR is active is - There are many existing companies already currently in a key positive trajectory point in the market space. PeopleHR must display and is expected to grow rapidly in the a strong differentiating factor in order to immediate future. surpass the clutter.

- PeopleHR has forged strong partnerships - The founding/management team includes a with significant players in areas of familial relationship, which has a potential to operation which are key to success in complicate the management dynamics within their respective market. the team.

- One or more founders of PeopleHR have - There is little or no coverage of the company, successfully led previous startups. their products or activities in news, blogs or other editorial media.

- PeopleHR has only one founder. This may pose a risk as a potential single point of failure.

- The company's name is similar to that which is used by other companies or brands. This may cause confusion which may translate to leaks in the funnel. Investment History

PeopleHR has not raised any funds to date.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $80M-$90M $100M-$150M

Exit Window Opportunity Exit Probability 3-4 Years 30-40%

Keywords Location Human Resources | Management Epworth, United Kingdom Software | HR Management System

Founded Business Model 2012 Subscriptions, B2B

Product Stage Market Growth World-Wide

Team 10-20 Employees

Founders

Sat Sindhar Founder & MD

LinkedIn

Key Management

Manjit Sindhar Suki CEO CTO LinkedIn

Mark Metcalfe Gareth Moss Operations Manager People Partnerships Manager LinkedIn LinkedIn

Andrei Visan Preda CMO LinkedIn

Sage

Company Status: Public (LSE:SGE) ​ ​ Company Headquarters: North Park, Newcastle Upon Tyne, NE13 9AA ​ ​ Founded Year: 1981 ​ ​ Year of IPO: 1989 ​ ​ Founder: David Goldman ​ ​ Founder’s Role: Deceased ​ Key Management: Currently Stephen Kelly is CEO,Peter Biber is VP of Global, Sandra ​ ​ Swanepoel is HR Managing Director and Jim Scott is VP of Global Partner Programs. Valuation: £1 billion ​ ​ ​ Key Customers: Small and medium businesses ​ Similar Companies: Kronos, SMB.co.uk, Cezanne HR, Oracle HCM ​ ​

“Due to the complexity of the Sage HRMS paradigm, we cannot recommend them as a solution for small- to medium-sized businesses...We do feel that Sage HRMS is a good investment for large- and enterprise-level businesses. Sage’s powerful array of integrations and SDK development program can help construction, healthcare, and manufacturing businesses better streamline their recruitment, retention, and human recruitment efforts.” - - BestCompany Review

“The traditional accounting and ERP software products we have in the market, and users enjoy, we’re continuing to invest in. I know a lot of companies and people have invested the time, people, resources and training around them so we’re sensitive to allowing those customers to stay on-premise and not force-migrating them.” - Marc Scheipe, President of Sage North America

“Technology disruption has accelerated. The market opportunity is growing through cloud-platform, mobile-first applications, browser access to information and big data analytics. Within this context, we are prioritizing new customer acquisition to capture increased market share. Sage is seeking to ‘leap-frog’ first generation cloud competitors through integrated latest generation cloud-platform products and through scalable digital distribution channels.” - Stephen Kelly, CEO SMB

SMB.co.uk is provider of HR software for small and medium sized businesses. The cloud-based employee management solution can be used to schedule holidays, keep track of time cards and store important employee information and dates. Data analysis and employee self-service features were designed with the small business in mind.

______

SMB makes money by charging a per employee subscription fee for licensing their HR ​ platform.

______In a Nutshell

- SMB was established in 2012 and has launched a full HR platform that can be ordered and accessed easily through their site.

- SMB is optimized for up to 250 employees but can be customized for even larger companies.

- In addition to their standard features, SMB offers a full range of reports that includes employee and company statistics, including diversity metrics.

- The targeted small business market accounts for 60% of companies in the UK.

Investment History

SMB has not raised any funds to date.

Zirra’s Ratings

6.9 Market 5.8 Product ​ ​

6.0 Vision 6.4 Team ​ ​

5.8 Execution 6.6 Momentum ​ ​

Overall Score ​ 6.5

Success Factors Possible Risks

- One or more founders of SMB have - There are many existing companies already extensive, successful experience in the in the market space. SMB must display a relevant professional field. strong differentiating factor in order to surpass the clutter.

- The space in which SMB is active is - The company's name is identical or similar currently a major arena for M&A to that which is used by other companies or discussions by industry leaders. brands. This may cause confusion which may translate to leaks in the funnel.

- Early reviews of SMB's product are - There is little or no coverage of the positive. company, their products or activities in news, blogs or other editorial media.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $1M-$2M $1.4M-$3.4M

Exit Window Opportunity Exit Probability 5-7 Years 0-10%

Keywords Location Human Resources | Management London, United Kingdom Software | HR Management System

Founded Business Model 2012 Licensing, B2B

Product Stage Market Commercial United Kingdom

Team 1 Employee

Founders

Sarah Murphy-Brookman Founder & HR Consultant

LinkedIn

Staff Squared

Staff Squared HR develops human relations software for small and medium sized businesses who need more than a spreadsheet to stay on top of their HR needs. Software features include calendars, absence management, secure storage of staff records and a staff performance feature where managers can set and measure goals. The software can also generate reports to analyse staff and accomplishments and includes a secure document file system. Staff Squared's features are able to integrate with Google Calendars, Microsoft Outlook and Slack.

______

Staff Squared makes money by charging a per employee subscription fee for their HR ​ platform.

______In a Nutshell

- Staff Squared is an offshoot of Atlas Computer Systems, developed after realising the need for HR software in a small business setting.

- Staff Squared was launched in 2012 and has been growing their user base steadily.

- In addition to their desktop HR platform, Staff Squared offers apps for iPhone and Android.

- Further features of the Staff Squared sites include free calculators for maternity leave, redundancy and time sheets.

Zirra’s Ratings

7.6 Market 6.6 Product ​ ​

6.4 Vision 6.6 Team ​ ​

6.7 Execution 6.7 Momentum ​ ​

Overall Score ​ 7

Success Factors Possible Risks

- Staff Squared's founding team has been - There is little or no coverage of the working together harmoniously for a company, their products or activities in significant time period. news, blogs or other editorial media.

- The space in which Staff Squared is active - There are many existing companies already is currently a major arena for M&A in the market space. Staff Squared must discussions by industry leaders. display a strong differentiating factor in order to surpass the clutter.

- Staff Squared is receiving outstanding - Competitors in the space have raised positive reviews. significantly higher amounts of funding.

Investment History

Currently, there is no accurate data available for Staff Squared past funding rounds.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $7.2M-$9.2M $9.2M-$13M

Exit Window Opportunity Exit Probability 4-6 Years 10-20%

Keywords Location Human Resources | SaaS Rochford, United Kingdom

Founded Business Model 2012 Licensing, B2B

Product Stage Market Commercial UK, US, Europe

Team 21-50 Employees

Founders

Simon Swords Dean North Co-Founder & CEO Co-Founder & CTO LinkedIn | Twitter LinkedIn ​ ​

SutiHR

SutiHR is an online HR software solution with tools for every part of the HR cycle from recruitment to separation. The software makes use of advanced analytics and dashboards that assist in decision-making throughout different stages of the HR process. The software can be implemented in most industries, and comes as an integrated suite of products, with features such as payroll, time and attendance records and performance reviews among others included. In addition, Personnel Tracking is available on its own. SutiHR also has features that aid in the recruiting and hiring process, as well as an employee self-service app that enables employees to manage their own information, streamlining the HR process and alleviating the mass of work from the HR department.

SutiHR is an arm of SutiSoft, a provider of integrated business management solutions. SutiHR has been integrated so that it can be used with SutiDMS, a data management system.

______

SutiHR makes money by charging businesses a subscription fee to use their human ​ resources management software.

______In a Nutshell

- SutiHR offers flexible deployment options, and is Android, iPad, and Mac-compatible.

- The SutiHR software is able to be fully integrated with SutiSoft's other products including their document management software. - SutiHR allows businesses to manage the entire range of HRM activities including recruitment, personnel management, performance , training & development, time & attendance , payroll, documents and benefits management.

- SutiHR's software allows employees access to many features such as profile updating, document access, time off and approvals and employee goals, among others, saving both HR and the employees time, and increasing productivity.

- HR departments can benefit from many features throughout the recruitment and hiring process including recruitment sourcing, applicant tracking, Interview calendar, customized offer letters, applicant dashboards, eNotifications and more.

Zirra’s Ratings

8.0 Market 5.7 Product ​ ​

6.2 Vision 6.6 Team ​ ​

6.2 Execution 6.9 Momentum ​ ​

Overall Score ​ 6.6

Success Factors Possible Risks

- The market in which SutiHR is active is - The company's social activity does not yield currently in a key positive trajectory point significant engagement in terms of Likes, and is expected to grow rapidly in the Shares, Comments, Reviews, Spoofs or immediate future. Mentions.

- SutiHR has forged strong partnerships - There are many existing companies already with significant players in areas of in the market space. SutiHR must display a operation which are key to success in strong differentiating factor in order to their respective market. surpass the clutter.

- One or more founders of SutiHR have - The founding/management team includes a extensive, successful experience in the familial relationship, which has a potential relevant professional field. to complicate the management dynamics within the team. Investment History

SutiHR has not raised any funds to date.

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $6.5M-$8.5M $8.9M-$11M

Exit Window Opportunity Exit Probability 4-6 Years 10-20%

Keywords Location Human Resources | Management Los Altos, CA, United States Software | HR Management System

Founded Business Model 2009 Subscriptions, B2B

Product Stage Market Growth World-Wide

Team 150-200 Employees

Founders

N.D. Reddy Founder & CEO LinkedIn

Key Management

Ven Reddy Scott Zielinski CTO VP Sales LinkedIn LinkedIn

Peter J. Ramm David Roe Regional VP VP Operations LinkedIn LinkedIn

Workable

Workable has developed hiring software designed for small to medium-sized businesses. The system comes with an applicant tracking system that they claim makes finding, keeping track of and hiring applicant's faster and easier. Workable enables users to build branded careers pages, post ads to multiple job boards and browse rich candidate profiles as well as work effectively with the company's hiring team on a platform that keeps notes, communication, schedule, comments and analytics in one place. The simple and intuitive nature of the platform helps users to keep on top of their hiring, find better quality people and make better decisions when it comes to finding new team members.

______

Workable makes money by charging businesses a subscription fee for using their ​ hiring and recruitment software.

______In a Nutshell

- In less than 5 minutes Workable enables companies to post job listings to all the major job boards and social networks, including Monster, LinkedIn, SimplyHired, ZipRecruiter, Glassdoor, Indeed and more.

- Candidate resumes are automatically organized for easy screening. Companies can add notes and feedback on different candidates directly into the system.

- Recruiting is more easily streamlined. Businesses can browse resumes in their own secure online candidate database, access notes, feedback and communication anywhere, send bulk emails and schedule interviews with candidates all from one place.

- Workable takes away the hassle of data entry with the resume parser. Companies can just drag and drop resumes into the pipeline and see public and social profiles gathered automatically.

- Workable's network help companies access not just more candidates for a job, but better quality candidates, that are correct for the position.

Zirra’s Ratings

8.1 Market 7.1 Product ​ ​

6.7 Vision 7.6 Team ​ ​

8.0 Execution 8.5 Momentum ​ ​

Overall Score ​ 7.6

Possible Risks Success Factors

- Workable has gone through several - The company's name is identical to that rounds of investments with notable which is used by other companies or repeated investors. brands. This may cause confusion which may translate to leaks in the funnel.

- The market in which workable is active is - There are many existing companies already currently in a key positive trajectory point in the market space. Workable must display and is expected to grow rapidly in the a strong differentiating factor in order to immediate future. surpass the clutter. - Workable is currently in a hiring round which indicates further growth and expansion.

Investment History

Openfund, Alexis Pantazis, Chrysanthos Chrysanthou, $500K 01/08/2013 ​ ​ Dimitris Vranopoulos $1.5M 03/07/2014 83North, Greylock Partners ​ ​ Undisclosed 12/10/2014 83North ​ ​ $5M 02/26/2015 Openfund ​ ​ Undisclosed 08/11/2015 83North ​ ​ $27M 09/30/2015 Notion Capital, Balderton Capital ​ ​

Total Amount Raised: ​ $34M

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $100M-$150M $200M-$250M

Exit Window Opportunity Exit Probability 4-5 Years 10-20%

Keywords Location Recruiting Software | Human Boston, MA, United States Resources | Applicant Tracking System Founded Business Model 2012 Subscriptions, B2B

Product Stage Market Growth World-Wide

Team 150-200 Employees

Founders

Nikos Moraitakis Spyros Magiatis Co-Founder & CEO Co-Founder & CTO LinkedIn | Twitter LinkedIn | Twitter ​ ​ ​ ​ Key Management

Thanos Markousis Rob Long VP Operations VP Business Development LinkedIn | Twitter LinkedIn | Twitter ​ ​ ​ ​ Panagiotis Korros Daniel Howden VP Engineering VP Marketing LinkedIn | Twitter LinkedIn | Twitter ​ ​ ​ ​

Workday

Company Status: Public (NYSE:WDAY) ​ Company Headquarters: 6230 Stoneridge Mall Road, Pleasanton, CA 94588 USA ​ ​ Founded: 2005 ​ Founders: Aneel Bhusri, David Duffield ​ Founder’s Role: Aneel Bhusri: CEO, David Duffield: Chairman Key Management: Mike ​ Stankey (Vice Chairman), Mark Peek (Co- President), Phil Wilmington (Co-President), Ashley Goldsmith (Chief People Officer), Stan Sweet (CTO), Diana McKenzie (CIO), Jim Bozzini (EVP Customer Operations), Petros Dermetzis (EVP Development), Mike Frandsen (EVP Products, Support, & Delivery), Jim Shaughnessy (SVP, General Counsel & Secretary), Christine Cefalo (SVP Marketing) Valuation: $15B-$16B ​ Key Customers: HP, Netflix, Sanofi, TripAdvisor, Yahoo!, Atlassian, Cancer Treatment ​ Centers of America, Citrix, EA, GSK, Johnson & Johnson, LinkedIn. Similar Companies: Sage (LSE:SGE), Oracle HCM, SAP Successfactors ​

“With Workday, we have a product that changes life for people at HP” - Scot Spradley, CIO Global Functions at HP

“Workday will substantially change the life of our leaders” - Roberto Pucci, EVP HR at Sanofi

“As the leading internet streaming company out there, we are expanding globally pretty quickly. Workday is helping us achieve that by scaling our resources. One of the main reasons we chose Workday is because it’s in the cloud. We were probably on 11 separate applications across HR, payroll, and financials. We migrated to [Workday] in 2012, so we managed to consolidate all those applications into Workday.” - Riaan du Preez, Director of HR/Financial Apps at Netflix

“This isn’t just about moving data around. It’s about knowing who the future leaders are at Yahoo.” - Kristen Robinson, SVP Global HR Programs, Rewards, and Operations at Yahoo!

Youmanage

Youmanage is a fully integrated process-driven online HR software platform that has developed a more joined-up approach to people management practices. Youmanage consists of a suite of modules that span the entire employee lifecycle, merging together all of the data processing capability, information and guidance necessary for line managers and HR professionals to properly and expertly operate a company. The intuitive interface combines all of the tools, information and legislative guidance that a manager or HR user needs, creating reduced administration necessity and increased employee productivity.

The company was acquired by activeHR in 2010 and re-branded as an independently functioning HR software company.

______

Youmanage makes money by charging businesses a subscription fee for using their ​ human resources management software.

______In a Nutshell

- Store, analyze and report on a wide range of data automatically. - Workflow automation and case management capabilities guide employees and people managers through each step of the HR management process, enabling better collaboration and reduced compliance risks.

- Youmanage provides a large store of standard guidance content, available for easy accessibility whenever needed.

- The software ensures information is more usable and more up-to-date because information can be updated in real time by a range of users, not just the HR department.

- The software provides a far richer picture of the workforce than a conventional HR database by capturing vital information related to productivity and performance (i.e. achievements against objectives, development needs and absence records).

Zirra’s Ratings

7.6 Market 5.8 Product ​ ​

6.5 Vision 6.5 Team ​ ​

6.3 Execution 6.3 Momentum ​ ​

Overall Score ​ 6.6

Success Factors Possible Risks

- The market in which Youmanage is active - Youmanage HR does not have active social is currently in a key positive trajectory profiles on all or some of the major social point and is expected to grow rapidly in networks. the immediate future.

- Youmanage has invested in bringing - The company's name is similar to that team members with extensive experience which is used by other companies or and expertise on board. brands. This may cause confusion which may translate to leaks in the funnel. - Youmanage is currently in a hiring round - Youmanage has a narrower offering than which indicates further growth and their closest established competitors. expansion.

- There is little or no coverage of the company, their products or activities in news, blogs or other editorial media.

Investment History

Undisclosed 12/13/2007 David Burtenshaw, Ted Stanley ​ ​

Total Amount Raised: ​ Undisclosed

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $6.4M-$8.4M $8.6M-$11M

Exit Window Opportunity Exit Probability 5-7 Years 10-20%

Keywords Location Human Resources | Management Stirlingshire, United Software | HR Management System Kingdom

Founded Business Model 2010 Subscriptions, B2B

Product Stage Market Growth United Kingdom Team 150-200 Employees

Founders

Grant Strelling Founder (Former) ​ ​ LinkedIn

Key Management

Nick Pye Maurice Davidson CEO Head Software Engineer LinkedIn LinkedIn

Gillian McGuire Head Development & Client Services LinkedIn

Zenefits

Zenefits provides a comprehensive, cloud-based Human Resources Information System (HRIS), which manages all HR, payroll and benefits from a single online dashboard. Users can select a variety of services, including benefits administration, onboarding, core HR and employee scheduling. By charging a commission to health insurance companies when a business purchases their insurance through Zenefits, the company is able to keep its software totally free for users. Compatible with both Macs and iPads, Zenefits centralizes and simplifies all paper-centric HR requirements into an easy-to-use, streamlined solution.

______

Zenefits makes money by charging insurance companies commission fees for their ​ role as health insurance broker to their customers.

______In a Nutshell

- Zenefits SaaS solution, removes almost all paperwork requirements for their customers when getting group health coverage and offers a zero price platform. Their “self-driving” payroll pulls all information from other Zenefits systems and then automatically runs payroll. The system can automatically calculate wages by looking at time sheets, or even automatically deal with different state taxes if an employee moves across state borders.

- Aimed at small to medium sized businesses, Zenefits is used by more than 10,000 companies serving more than 100,000 employees.

- Zenefits was listed by Forbes as the #1 Hottest Startup of 2014 based on the rate of increase in valuation over time between funding rounds, surpassing the likes of Uber and Airbnb.

- In 2015, Zenefits tripled its annual recurring revenue from $20 million to $60 million, however that was well behind its projection of $100 million.

- In early 2016, David O. Sacks, founder of the collaboration service Yammer, which was acquired by Microsoft for US$1.2 billion in cash, took on the role of Zenefits CEO.

Zirra’s Ratings

7.8 Market 7.2 Product ​ ​

7.7 Vision 8.4 Team ​ ​

7.9 Execution 9.0 Momentum ​ ​

Overall Score ​ 7.9

Success Factors Possible Risks

- Zenefits' platform is offered for a fraction - There has recently been a turnover in the of the competitor's price as a result of a founding team and Zenefits has replaced proprietary technology or significant their CEO position, which may impact the operational advantage. future direction of the company.

- Zenefits has gone through several rounds - Zenefit's early competitor, TribeHR, has of investments with notable repeated been acquired by a major company with investors. ample resources in this field which may affect competitiveness.

- The paying user base for Zenefits' - The company's evaluation decreased to offering is growing steadily. almost half of what it had previously been in recent years.

- Zenefits' offering poses a significant - Zenefits has been involved in a lawsuit over disruption in their relevant space. defamation claims, however the suit was later dropped.

- Zenefits has recently made significant staff cuts due to an overly rapid pace of growth. Investment History

Maverick Capital, Venrock, Aaron Levie, Charlie Cheever, David Rusenko, Y Combinator, Titan Partners, $2.1M 07/26/2013 Wefunder, Adam Jackson, Benjamin Ling, Sohail ​ ​ Prasad, Brad Gessler, David Petersen

$15M 01/22/2014 Andreessen Horowitz, Maverick Capital, Venrock ​ ​ Hydrazine Capital, IVP, Andreessen Horowitz, SV Angel, $67M 06/03/2014 ​ ​ Jared Leto, Elad Gil IVP, TPG, Sound Ventures, Insight Venture Partners, Founders Fund, Khosla Ventures, Andreessen $500M 05/06/2015 Horowitz, Fidelity Investments, Jared Leto, Brendan ​ ​ Wallace, EPIC Ventures, Comcast Ventures, Justin Mateen

Total Amount Raised: ​ $584M

Zirra Insights

Benchmarked Valuation Benchmarked Exit Valuation $1.6B-$1.7B $2.4B-$2.5B

Exit Window Opportunity Exit Probability 4-5 Years 20-30%

Keywords Location Enterprise Software | Human San Francisco, CA, United Resources | Workforce States

Founded Business Model 2013 Professional services, B2B

Product Stage Market Optimization United States

Team 500+ Employees

Founders

Laks Srini Parker Conrad Co-Founder & CTO Co-Founder (Former) ​ LinkedIn | Twitter LinkedIn | Twitter ​ ​ ​ ​

Key Management

Chen Fang David O. Sacks Director Product CEO

LinkedIn | Twitter LinkedIn | Twitter | Facebook ​ ​ ​ ​ ​ ​

Matthew Epstein Rita Garg VP Marketing VP Business Development

LinkedIn LinkedIn | Twitter ​ ​

Hibob Competitors

Press Kit

Last Edited - April 2016

Overview

The HR SaaS Industry and Hibob Competitor Set show a rapidly growing market, with the general focus being on new technologies, streamlining, the impact of SaaS within the HR space, how the market is unfolding and high funding opportunities.

According to the The Forrester WaveTM: SaaS HR Management Systems, Q4 2014 Report, SaaS HRMS is growing rapidly as a migration path from on-premises and ​ SaaS HRMS solution choices continue to Improve and evolve. The report states that as SaaS continues to gain momentum as the preferred deployment model for HR management, several changes can be seen unfolding in the vendor landscape. These include traditional on-premise vendors moving to SaaS-Only models, SaaS HRMS vendors seeing higher growth rates and SaaS HRMS offerings becoming more comprehensive.

With regards to the competition, “There’s tremendous opportunity, but there is not room for all of them to thrive” stated Mark Stelzner, Managing Principal at Inflexion ​ Advisors. He predicts that major players may wait for HR technology startups to gain ground and then snap them up to round out their offerings, similar to the rollups of talent management and web-based learning startups.

Summary of Findings

HR SaaS Industry: Zirra has collated 22 news articles pertaining to the HR SaaS market, 13 additional articles highlighting the current Zenefits situation, 4 articles relating to expert opinions and 8 industry related presentations.

Competitor Set: Zirra has collated 68 news articles and 28 press releases relating to HiBob’s competitor set, along with additional media materials, including presentations, videos, whitepapers and case studies.

Of the combined Industry Related news articles, 36% relate to Technology, 30% to Zenefits, 26% to Market Potential and 8% to Competitors.

Speakers have included the likes of Josh Bersin, Founder and Principal at Bersin by ​ ​ Deloitte, a leading provider of research-based membership programs in human ​ resources (HR), talent and learning. Naomi Bloom, HR Technology Consultant, Bill ​ Kutik, Technology Columnist for Human Resource Executive Magazine and Derek Beebe, Director of HR technology at Towers Watson.

Competitors in the space who have received mention include, Zenefits, PlanSource, Namely, BambooHR, Deputy, GoGo, Justworks Inc, Maxwell Health,Lever, Workable, Workday and Castlight Health. It was noted that Workday, the poster child for ​ ​ Cloud HR innovation, boosted more than 100 enhancements including the incorporation of the latest machine learning and professional services automation technologies into a 2015 release. ​More recently, Workforce Magazine expressed that Zenefits difficulties in early 2016, has made room for their competitors. The article cited Gusto, Namely, JustWork and GoGo as Top ​ Contenders in this space.

In April 2015, IHS Technology reported that the SaaS core HR market was to grow ​ ​ by 50% from 2014 to 2019. The study initiated by IHS Technology on the world market of Core HR Solutions, forecasted growth of over $1.8 billion over this time period and states that it will be driven mainly by the increasing adoption of Saas Core-HR solutions.

When asked by CXO Today in March 2016, What new changes are anticipated in the HR space, Shailesh Singhla, Country Head and Director-Sales at Oracle said that HR ​ departments are now able to have the best of both worlds as they are getting financial advantages of subscription based pricing, reduced IT overheads, built-in process best practices and faster access to new features and functions associated with SaaS software. He believes advantages can now be taken from industry-specific clouds, rapid upgrades and modern consumerized applications.

According to a Workday Whitepaper, ABI research estimated that more than 240 ​ ​ million business customers will access cloud-computing services via mobile devices by 2015, driving $5.2 billion in revenue. “Given the relative newness of the SaaS delivery model as a viable alternative to on-premise applications, the last several years have witnessed an impressively high adoption rate of SaaS solutions. A possible explanation is that SaaS solutions have proven to be more affordable, value adding, and easier to use than the non-SaaS alternatives.” The 5 key trends they pinpoint as driving the rapid adoption of SaaS business solutions include Globalization, Economic Uncertainty, Technology Innovation, Competition for Talent and Sustainability.

HR as a SaaS

Industry Coverage

Mar 31, 2016 - Workforce Magazine Zenefits’ Hard Times Means Good Times for Rivals Zenefits might be going through a tough stretch, but the so-called “freemium” concept the former high-flier popularized is alive and well. Strike that; it’s booming. As Zenefits reorganizes, competitors such as BambooHR, Deputy, GoCo, Gusto, Justworks Inc., Maxwell Health, Namely Inc. and a host of others are marketing their own core HR tech for small and midsize businesses, including a handful with “freemium” services where the software is free but you pay for certain features.

Mar 22, 2016 - CXO Today Cloud HRM For A Digital Workforce The demand for fast innovation, agility and scalability from an increasingly digital workforce is fueling a significant move to cloud-based human capital management. In an interaction with CXOtoday, Shailesh Singhla, Country Head and Director-Sales at Oracle, explains how Cloud-based HCM solutions are helping HR teams to manage and retain the right talent in the digital era.

Mar 19, 2016 - VentureBeat How to create a billion-dollar SaaS company: Build a ‘system of record’ We’re seeing a lot of gloom and doom in the SaaS space and the techworld in general as valuation multiples have compressed and late-stage funding has become more challenging. However, there still exists tremendous opportunity to build large, valuable companies in the SaaS space.

Mar 18, 2016 - GulfNews Regions HR Processes could do with Digitising The last decade has seen a radical shift in the way the world works. Digitalisation is revolutionising how organisations should think about — and act — on driving outcomes from their most important asset — their people. M According to our research, 25 per cent of regional millennials believe their HR programmes help create a positive work environment, compared to 41 per cent among baby boomers, which suggests that the systems in place are rapidly becoming less relevant as we see a generational shift in the workforce. Mar 10, 2016 - Pymnts VC-Backed FinTech Doubled In 2015 — Despite Q4 Slump ‘The largest deals in the year came from several rounds of financing tied to the same companies: Social Finance grabbed more than $1 billion, Zenefits was able to raise more than $500 million and Prosper Marketplace got $165 million.

Mar 10, 2016 - TechTargets Golden age of HR predictive analytics on horizon, report says An annual Deloitte survey of business and HR leaders found that HR analytics, learning and engagement are among the most important human capital trends of 2016.

22 Feb, 2016 - Computer Weekly HR technology heads to cloud in Finland Organisations in Finland have been fast adopters of cloud services, and for human ​ ​ resources (HR) in particular.They are moving to cloud-based HR IT systems to improve usability and mobility and give employees more power over their HR data.

Dec 1, 2015 - TechPrevue 8 Reasons why cloud based SaaS HR software is trending? This article will throw light on why it is the need of the hour to rip out that legacy HR system and move your payroll and human resource operations to cloud. Read further to discover the potential of having a cloud based SaaS HR software.

HRLabs Human Capital Technology: Avoiding the Change Management Pitfalls Understanding What Recent HR Software Acquisitions Mean. Like it or not (and even if you know it or not), we are in a time of immense and unsettling change—especially when it comes to the HR software market. Indeed, at the same time that the field of Human Resources struggles to find its identity (Is it transactional or transformational? Is it HRM or HCM?), innovations in technology have paved the way for newer, faster, and often better ways of conducting the business of human capital.

Nov 30, 2015 - HCMSaaS Blog Supporting HR Excellence with Cloud HR Software Is HR software on cloud/ HR SaaS software the next big disruptive technology applying to ​ ​ the HR domain? Our discussion today will discover how cloud technology engaged with HR software solutions will change a critical operation of the business; Human Capital Management.

Sep 15, 2015 - Apps Run The World Top HCM Applications Vendors In The Cloud and Market Forecast 2015-2019 The market for Human Capital Management(HCM) applications in the Cloud, engineered by some of the world’s best minds in , grew faster in 2014 than our estimate as customers big and small embraced their software as the emblem for HR innovation.

Sep 4, 2015 - FierceCIO 4 HR startups changing the way companies and employees interact Businesses have changed dramatically over the past 10 years as mobile apps, Software-as-a-Service and consumer tablets seeped into the workplace. But how has all that impacted that old standard for large organizations, synonymous with the corporate world itself: human resources? Surely onboarding, interpersonal work relationships and benefits are too disparate from company to company to be disrupted by SaaS or another novel new technology.

Apr 2, 2015 - IHS Technology SaaS core HR market to grow by 50% from 2014 to 2019 A recent study on the world market for core HR solutions by IHS forecasts growth of over $1.8 billion from 2014 to 2019. Market growth will be driven predominantly by the increasing adoption of SaaS core-HR solutions.

Aug 7, 2014 - Workforce Magazine Special Report: HRMS Vendors Say, 'Hey, You, Get Onto My Cloud' Companies are investing more money than they have in several years on HR technology, and their biggest expenditure is human resource management systems, which includes such core systems as payroll, benefits and human resource information systems.

Sep 28, 2013 - Gigaom The employee-centric evolution of HR software You may have heard the term “consumerization of IT” to describe how enterprise software decisions are moving beyond the purview of the chief information officer to the division leader and/or end user. I believe that we are now seeing a similar trend in human resources software. Forward-thinking employers are giving employees the tools to influence and take responsibility for a variety of HR functions, while entrepreneurs are leveraging the cloud to build great products to accelerate this shift.

Aug 20, 2013 - Workforce Magazine Human Resource Management Systems: Strong to the Core The market for “core HR” software is strong these days as companies look to cut costs on old systems and improve their ability to identify and manage top talent. Driven in part by interest in cloud systems that track employee information over the Internet, worldwide spending on core HR software—also referred to as human resource management systems—jumped 12.3 percent last year to $4.8 billion, according to research firm IDC.

Jul 9 , 2013 - CIO Why SaaS HR Software Is Ready to Take Off It's estimated that 90 percent of Fortune 1000 companies plan to replace their human resources management software in the next four years. Many are replacing these legacy on-premises systems--some of which date back to the 1960s--with cloud-based HR systems. On top of hardware savings, enterprises using SaaS HR say they spend less on support.

May 31, 2013 - Forbes 7 Reasons HR Technology Is So Hot Today We just published new research on HR technology buying trends and the market is hotter ​ ​ than ever. As companies start a new war for talent, this $14+ billion market continues to explode with growth. Fast fact: 57% of companies plan to make a major new HR software purchase in the next 18 months. Nov 28, 2012 - CIO Gartner: SaaS Now Replacing Legacy Apps, as Well as Extending Them Companies are not only buying into SaaS (software as a service) more than ever, they are also ripping out legacy on-premises applications and replacing them with SaaS, according to analyst firm Gartner.

Mar 26, 2012 - TechTarget Cloud HR software: Time to rip out that legacy system? Cloud computing and Software as a Service (SaaS) are increasingly popular with consumers, small and medium-sized. businesses (SMBs) and large companies alike. According to Morgan Stanley and other research companies, IT decision makers are expected to increase their use of cloud applications and workloads over the next few years. For human resources, if the pressure is not yet there for deciding whether to move in-house HR systems to cloud HR software, expect to know these answers soon.

Dec 16, 2011 - TechTarget , SAP, Oracle get ready for HR software battle Human resources software is shaping up as the next big CRM battleground now that both Salesforce.com and SAP have recently made plays for it. On Thursday, Salesforce.com said it plans to acquire Rypple, which makes performance management software. The company said it would rename the software Successforce and create a business unit around human capital management. ​ Jun 24, 2010 - Workforce Magazine Special Report on HR Technology In SaaS Battle, Customers Win A holy war is under way among HR product vendors over “software as a service,” or SaaS.The phrase generally refers to providing software applications over the Internet rather than installing them on a company’s internal computers. But as this approach to software delivery has grown more popular and branched into multiple methodologies over the past decade, vendors have staked out contrasting positions on the subject

The Zenefits Effect

Mar 11, 2016 - Business Insider How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of control How did Zenefits do a 180 in a matter of months? And while Conrad shouldered the blame, where was Sacks as Zenefits spiraled out of control? Business Insider spoke with numerous people who used to work for the company and others who are close to it, on the condition of anonymity. The general consensus: Zenefits mismanaged hyper growth and collapsed under its own weight.

Mar 8, 2016 - Diginomica Zenefits – after the crash will it burn or rise like a phoenix? Zenefits is a train wreck of gargantuan proportions. The board has appointed strong leadership. Is that enough to resurrect this wounded beast? We dig among the bones for signs of life.

Feb 26, 2016 - Inc. Zenefits Cleans House, Cuts 250 Employees First CEO Parker Conrad resigned. Next Buzzfeed revealed brokers at the company were ​ ​ faking their qualifications and executives were fired. Then the new CEO, David Sacks, had to tell staff to stop drinking at the office and the Wall Street Journal reported the ​ company had been struggling with staff having sex at the office. Now, insurance ​ brokerage startup Zenefits is laying off 250 employees, or 17 percent of its workforce. Sacks says the cuts are not for performance reasons.

Feb 26, 2016 - San Francisco Chronicle Weak boards hurt unicorns Zenefits was in deeper trouble than anyone realized, including its own board. How did it get this far? I recently spoke to someone close to the matter who would only talk on background. This person seemed to pin much, if not the entire, blame on Conrad. Lars Dalgaard, a general partner at Andreessen Horowitz and the only outsider director, had pushed Conrad to expand the board, but the founder resisted. Andreessen Horowitz lets its founders run their companies, so there was only so much Dalgaard could do, the person said.

Feb 26, 2016 - Business Insider India Ousted Zenefits CEO Parker Conrad missed his promised revenue targets by a lot "Zenefits more than tripled its Annually Recurring Revenue (ARR) last year, growing from $20 million to over $60 million," the company's new CEO David Sacks revealed in an email ​ when announcing that he was laying off 250 people. For any other startup in its third year of business, that result would have been cause for huge celebration. Unfortunately for Zenefits, it was a failure.

Feb 23, 2016 - Mashable Billion-dollar tech startup had to tell employees to stop having sex in inappropriate places Tech startup or Wolf of Wall Street plot line? You decide. Zenefits, the $4.5 billion human resources software startup that has been plagued by "compliance failures" and executive ​ upheaval in recent weeks, also may have violated basic HR standards internally with its debauched office culture.

Feb 19, 2016 - BuzzFeed News How Zenefits Crashed Back Down To Earth In a statement emailed to BuzzFeed News, Kenneth Baer, a Zenefits spokesman, added, “As Zenefits’ new CEO has made clear, it is time to turn the page at Zenefits and embrace a new set of corporate values and culture. Zenefits is now focused on developing business practices that will ensure compliance with all regulatory requirements, and making certain that the company operates with integrity as its number-one value.”

Feb 15, 2016 - Stratechery (Blog Post) Zenefits & Regulation WHAT WENT RIGHT — AND WRONG It’s easy-to-see why the company was so attractive to venture capitalists: Conrad and team created a unique two-sided offering in which Zenefits had an asymmetric advantage in both markets it competed in. On the product side the company was competing with paid solutions with the price of free; on the brokerage size the company could both forego expensive professional agents on the ground in favor of a call center model and explore different marketing channels beyond the ultra-expensive market for insurance keywords on Google. Feb 9, 2016 - The Post What the turmoil at Zenefits reveals about Silicon Valley’s big problem with health care Zenefits is just the latest example of a high-flying startup trying to revolutionize the healthcare space, only to discover along the way that Silicon Valley's philosophy of disruptive innovation can be more difficult to apply to health care than in the digital world. Silicon Valley's taglines usually involve transforming an industry and changing the world. But in health care, where life and death can hang in the balance, less thrilling matters such as licensing procedures can be everything. What Zenefits' tumult shows is how easy it is to break longstanding rules while trying to change how an industry works with outside-the-box thinking.

Feb 9, 2016 - Forbes Zenefits' Woes Show Unique Challenge For Fintech Startups On Monday, Parker Conrad resigned from the top job at Zenefits, the human resources ​ ​ software company he co-founded in 2013 and catapulted to a whooping $4.5 billion peak-valuation in just two-years. The 35 year-old CEO’s departure comes amid potentially lethal questions, first reported by BuzzFeed, about whether the company skirted ​ ​ insurance industry regulations. Zenefits has been accused of employing salespeople who did not hold proper licensing to sell insurance in multiple states.

Feb 9, 2016 - Fortune When Software Tries to Eat Regulation How did Zenefits, a $4.5 billion Silicon Valley darling, stumble? Last night Zenefits, the corporate benefits software company, announced that its CEO and founder Parker ​ Conrad had stepped down. Chief operating officer David Sacks became CEO. In an email to employees provided to media, Sacks wrote, “The fact is that many of our internal processes, controls, and actions around compliance have been inadequate, and some decisions have just been plain wrong. As a result, Parker has resigned.”

Nov 16, 2015 - Business Insider Zenefits CEO responds to the rumors that his company is in trouble The CEO of Zenefits, Parker Conrad, tells Business Insider that despite reports to the ​ contrary, his company is doing great, hiring like crazy, and happy with its revenue growth. ​ Expert Opinions

Josh Bersin Why People Management Is Replacing Talent Management ​ The Epic Shift: Away from “Talent” and now focus on “People.” Talent scarcity is still a problem, but engagement, empowerment, and environment are now the real issues companies face. For the last ten years businesses and human resources departments have been heavily focused on building talent management strategies. Originally conceived as programs to help manage people from “pre-hire to retire,” these strategies have spawned a $10+ billion software industry, helped refocus HR departments, and ​ ​ have educated CEOs and business leaders about the importance of talent.

TechTarget Cloud HCM an unstoppable trend, worth risk and cost, experts say Although cloud HCM innovations won't happen overnight, experts predict the technology will replace on-premises HR systems and is well worth any perceived risk. HRLab Software-as-a-Service HRMS: A Risk/Reward Analysis Understanding the Pitfalls and Potential of SaaS HRMS. Commonly referred to as SaaS (Software-as-a-Service), "on-demand" or the cloud, subscription-based Human Resource software is increasing in popularity and positioning itself to be the software delivery model-of-choice for companies worldwide—regardless of size and especially for HR operations. In fact, Gartner research reported that, "[Human Capital Management] HCM ​ ​ software as a service (SaaS) continues to grow at two to three times the pace of on-premises solutions".

Jan 26, 2011 - In Full Bloom (Blog) The Future Of HRM Software: Applicability/Eligibility It’s important for great HRM software to be able to set up the relevant business rules/processes/data attribution/content/workflows/really everything just once — and maintained in one place — with an effective-dated expression of their applicability to the ​ ​ appropriate subsets of the organization and then be inherited by/applied to those subsets.

Industry Related Presentations

Global deployment of a Core HR SaaS SaaS HR Solutions Market Landscape Intro solution: Is it worth the effort

SaaS: Practical Lessons from HR Buyers Seeing through the clouds - A guide to software as a service for HR Execs

PowerAppsHR.in - HR SaaS Introduction The Forrester Wave SaaS HR (2)

A Guide To SaaS: HR Software OnDemand The Road to HR SaaS

Quotes

Source Quote

Bill Kutik, Technology "Forward-thinking CIOs and HR people fully understand the benefits Columnist - Human of SaaS [Software as a Service] and it's just a matter of if they will Resource Executive bite the bullet on the 10, 20, 30, 40 million dollars they've invested Magazine over the years in their on-premise systems. I personally believe that TechTarget SaaS is the next generation of computing, just as client/server replaced mainframe and Web-based apps replaced client/servers."

“One of the key benefits of SaaS and cloud ERP, which includes HR systems, is that software deployment is easier than traditional, Eric Kimberling, President - on-premises implementations. This is a key reason why Salesforce, Centennial Workday, Plex Systems and other SaaS ERP systems have grown so ​ TechTarget aggressively in recent quarters.In fact, our 2012 ERP Report reveals that the cloud and SaaS market has grown from 6% of all ERP implementations in 2010 to 16% in 2011.”

Mark Stelzner, Managing “They attacked the complacency of the market. Zenefits put benefits Principal - Inflexion Advisors advisers on notice that they had to do more than just advise. The Workforce downstream impact has been wonderful for the market. It’s fantastically hot right now.”

Derek Beebe, Director of HR “Four years ago no one was spending anything on HR technology, technology - Towers Watson this year, more organizations are spending more on HR tech than Workforce they have in the last three.”

Christa Degnan Manning, Vice “HRMS in general could benefit from a re-examination. Businesses President of Research - HfS may need to think more about how they’re structured and their Research strategy with respect to the workforce, and less about pushing Workforce software down people’s throats.”

“Up to 90 percent of the Fortune 1000 will replace or re-implement Jason Averbook, Chief its core HR system in the next four years. Most of the software Business Innovation Officer - that's out there was written before the Internet was born. It doesn't Appirio CIO meet the needs and expectations of employees and managers. That's why you see so much activity around the cloud."

"Initial concerns about security, response time and service Gartner Report availability have diminished for many organizations as SaaS CIO business and computing models have matured and adoption has become more widespread."

Competitor Set

Media Highlights

Additional Media Maxwell Health and BambooHR: The One-Two Punch for HR Solutions

Q&A With Ben Peterson, BambooHR Co-Founder

Press Releases: Presentation NimbleSchedule Partners with BambooHR to Make People More Presentations by Management Easier for Small Business BambooHR

BambooHR Unveils Extensive Company Growth and New Software Updates

BambooHR Ranked on Inaugural Top Company Cultures List Presented by Entrepreneur and CultureIQ Whitepaper

Why social media should have no place in social HR Additional Media

Why unlimited holiday and axing appraisals doesn't mean your company can escape rules

Don't believe the Accenture 'end of appraisals' hype

Small Businesses Committed to Developing Employee Skills Presentations

Press Releases:

breatheHR shortlisted for Sussex Small Business of the Year

HR software provider launches online HR solution for SME’s Whitepaper

Cezanne Software’s Former Backers Launch Cloud HR Software Additional Media Company

5 UK-based startups to look out for in 2014

How to free your business and staff with self-service

DA Systems goes live with Cezanne’s HR Software in the Cloud Presentation More Presentations by Press Releases: Cezanne

Sapphire Finds Managing a Global Workforce Easier with Cezanne HR

Cezanne HR and Docebo Announce Partnership

Brook selects Cezanne’s online HR software to help support major organisational change Video: Product Spotlight

The Investibles: CharlieHR's automating the "stuff" out of running a business

Human resources startup CharlieHR raises $1.4 million to target small businesses ​

Nef Alumnus Chris Butcher Raises £1M Seed Investment

INTERVIEW: “There are hurdles you have to overcome, HR shouldn’t be one of them” – London Startup ChalieHR

How Technology Is Allowing Us To Be More Organised In The Additional Media Workplace

Recruitive Partners with CIPHR

How to free your business and staff with self-service

Why is SaaS Proving So Popular with Floridian SMEs? Presentations Press Releases:

St Mary’s Hospice choose CIPHR to manage their people data

The Judicial Office chooses CIPHR as their HR SaaS provider

Case Study Video: Nescot

Government-backed review finds NI rules ‘not fit for purpose’

IFA Helm Godgrey Enjoys Profitable Restructuring

Helm Godfrey posts £461k profit

Helm Godfrey managers exit in restructure

Helm Godfrey under investigation over Ucis advice

Additional Media

IRIS Software snaps up HR specialist Cascade

Cascade HR Eyes Jobs Drive After Leeds Expansion

IRIS Software Group Selects New CEO Kevin Dady To Lead Iris

Interview: Richard Anderson, Commercial Director, Cascade Presentations HR talks HR tech

Press Releases:

Late payments putting UK employees in the red

Leading HR software brand appoints new commercial director

Encore invests in cloud-based HR software to support continued growth Video: Cascade HR's MD Alan ​ Jones More Videos by Cascade HR

Additional Media Meet & Greet: Craig Bryant of Kin, Streamlined HR for Small Companies

Craig Bryant and Kin HR: The Flashlight For Small Businesses

ZenPayroll aims to unite the SMB back-office, integrates with a dozen other cloud-based systems Video: KinHR.com Founder How This CEO Slashed His Staff's Email Inboxes Stories - Give Forward

A Missed Opportunity?

How a 'Mammoth' product helps growing businesses tackle time-management

Video: Kin - HR Software

Six Lessons Learned From Kronos' Cloud Computing Strategy Additional Media

Empower Software Solutions Acquired by Kronos

ADP partners with Kronos

Exclusive: HR software firm Kronos spurns $4.5 billion-plus bids: sources Presentation: The Dollar Value Press Releases: of Streamlining HR

Kronos CEO Asserts Culture is a Strategic Weapon on Workforce Institute Radio: “The CEO Sets the Pace, but Building a Great Place to Work is a Team Effort”

Forbes Once Again Names Kronos a Best Employer

Video: Automated HR Kronos to Relocate Global Headquarters to ​ interview from Kronos Accommodate Extraordinary Growth

Additional Media Maxwell Health Gets $22M More to Simplify Health Benefits

Maxwell Health will use Series B to broaden employee benefits services, add staff

Who Will Join Our Immortal Celebrate Winners in 2015?

Employers offering bereavement leave for staff who lose beloved pets Presentations

Maxwell Health Receives $2,000,000 Series A Round

Press Releases:

Maxwell Health Partners with Discovery Benefits to Streamline Section 125 Product Administration

NetSuite TribeHR Partners With Maxwell Health To Add Video: Forbes - Founder Healthcare And Benefits Administration Capabilities To HCM Interview

Additional Media Google eyes triple acquisition of Shopify, Namely & Xactly to boost cloud portfolio

Namely Raises $30M, Advances HR Platform and Services

Namely, Human Resources in the Cloud, Raises $45 Million in Round Led by Sequoia

Whitepaper The HR software battle heats up: Namely raises $12 million ​

HR services startup Namely raises $4.7 million to take on ​ Paychex and ADP

Press Releases:

The Resumator Partners With Namely to Equip HR Case Study: LawRoom Departments With Seamless Employee Onboarding

Additional Media Peninsula snaps up Croner Group in 'landmark' deal

Peninsula Business Services Shortlisted For Employee Experience Award

Peter Done, MD at Peninsula Business Services

A Coffee With: Alan Price, Peninsula Business Services Video: Huddled Interview - Alan Price Peninsula Business Services Secures £30M Funding Package More Videos by Peninsula Business Services Press Releases:

Wolters Kluwer Legal & Regulatory Solutions Divests Non-Core UK Assets

Peninsula Business Services launches hrgenius Case Study

Additional Media How PeopleHR, a $100k/month Company is Using AeroLeads to Find more Customers [Case Study]

Press Releases:

PeopleHR Experiences Highest Revenues Yet With Act-On Presentations

NO KNOWN MEDIA COVERAGE

Additional Media

Staff Squared – Social HR Software is a simple and cost effective solution for your HR management

Blog: How Staff Squared doubled app sign-ups using Olark live ​ chat

Presentations

SutiSoft upgrades SutiHR Boosting Efficiency in HR Additional Media Management

Press Releases:

Sutisoft ranks in PayStream Advisors TEM Navigator Report for its Robustness & Adaptability Presentation SutiSoft Named to Verizon Partner Program

Additional Media

Lever raises $20M to compete with Greenhouse, Workable

Workable raises $27 million to streamline hiring process

Hiring SaaS Platform Workable Raises Another $5M

Amid A Collapsing Economy, Greek Entrepreneurs Band Presentation Together To Keep Business Going

OpenFund Closes New €10M Fund, Adds Incrediblue And WorkableHR To Portfolio

(Blog) Workable + Portfolium: How it Works Video: Interview - Nikos ​ Moraitakis

Additional Media

Online HR toolkit provider Youmanage secures external funding

Press Releases:

Youmanage acquisition

Whitepaper

Additional Media Zenefits, in a Shake-Up, Appoints New C.E.O., Replacing Parker Conrad

Squabbling Zenefits and ADP are anything but partners with benefits

How Zenefits Disrupted Human Resources Presentation

More Presentations by Zenefits Just Raised $500 Million At A $4.5 Billion Valuation Zenefits

Zenefits Adds $15M From Andreessen Horowitz To Become The All-In-One Solution For Startup HR

Zenefits Lands $2.1M From Venrock, Maverick, Aaron Levie, Charlie Cheever And More To Automate Startup HR

Video: CBS SF Press Releases:

Zenefits Names David Sacks CEO

Jazz Partners With Zenefits To Assist Companies Large And Small Streamline And Efficiently Manage HR Needs

Video: CNBC

Disclaimer: This material has been prepared by Zirra.co Ltd. This document is for information and illustrative purposes only and does not purport to show actual results. It is not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action. Opinions expressed herein are current opinions as of the date appearing in this material only and are subject to change without notice. Reasonable people may disagree about the opinions expressed herein. In the event any of the assumptions used herein do not prove to be true, results are likely to vary substantially. All investments entail risks. There is no guarantee that investment strategies will achieve the desired results under all market conditions and each investor should evaluate its ability to invest for a long term especially during periods of a market downturn. No representation is being made that any account, product, or strategy will or is likely to achieve profits, losses, or results similar to those discussed, if any. This information is provided with the understanding that with respect to the material provided herein, that you will make your own independent decision with respect to any course of action in connection herewith and as to whether such course of action is appropriate or proper based on your own judgment, and that you are capable of understanding and assessing the merits of a course of action. Zirra.co Ltd. does not purport to and does not, in any fashion, provide broker/dealer, consulting or any related services. You may not rely on the statements contained herein. Zirra.co Ltd.. shall not have any liability for any damages of any kind whatsoever relating to this material. You should consult your advisors with respect to these areas. By accepting this material, you acknowledge, understand and accept the foregoing.