TECHNIC i

PRICE REDUCTION MADE BY TECHNICOLOR President’s M^sage To Save Industry About $1,800,000 Annually

A price By DR. HERBERT T. KALMUS reduction which will give the American motion picture industry savings at the rate of approximately $1,800,000 annually was announced on August 13, 1953, by Dr. Herbert T. Kalmus, President and General Manager of Technicolor Mo- tion Picture Corporation. I am repeat-

edly asked The price reduction amounts to .35c fer (Imbibition) process and furnished what will be (three and one-half tenths of a cent) per from our plant in Hollywood, California. the effect on foot on all 35-millimeter dye transfer The reduction will be retroactive to Au- TECHNICOLOR motion picture release prints made by gust 1, 1953, and will apply to all such business of the TECHNICOLOR, and delivered from its prints delivered on and after that date. various new Hollywood plant. It affects the major “Based on our present volume of busi- 35-millimeter processes of portion of TECHNICOLOR'S ness, this reduction is at the rate of total ph otography, release print production. This reduction savings to our customers of approxi- la b o r a t o r y makes the base price on such prints mately $1,800,000 a year, and repre- work and exhi- 4.98c per foot, as compared to the pre- sents a continuation of our policy of bition. vious price of 5.33c per foot. The price lowering prices from time to time as we is retroactive to August 1, The ways for reduction find conditions make it possible." the public to 1953, and applies to release prints de- dr. kalmus spend its livered on and after that date. amusement dollar including radio and This price reduction was made volun- Technicolor, Inc.Earnings television have become more numerous tarily by TECHNICOLOR, and comes in a and more competitive in recent years, period of generally rising prices. In view First Nine Months of 1953 and consequently as a general proposi- of current industry conditions — particu- The consolidated net profit after taxes tion you might expect less money to be larly the failure of the motion picture in- on income of Technicolor, Inc., for the available for any one of them, such as dustry to obtain theater admission tax nine months ended September 30, 1953, the motion picture theatre. relief — the present price reduction an- is estimated to be $2,121,518, equiva- The motion picture industry is meet- nounced by TECHNICOLOR should be lent to $1.10 per share on the new stock ing these challenges by presenting bet- most timely. In a letter sent by Dr. Kalmus to cus- outstanding, as compared to $1,499,507, ter motion pictures to the public and in or 80 cents per share (shares adjusted to more attractive form. CinemaScope, Cin- tomers he said, in part: new stock basis), for the first nine months erama, 3-D and Todd-American Optical “We are pleased to announce a re- duction of ,35c per foot in the price of of 1952, according to Dr. Herbert T. are attempts in this direction. TECHNI- all 35mm Release Prints, including the Kalmus, President and General Manager. COLOR is in the midst of it all. We number among our customers prac- leader footage, made by our Dye Trans- tically every important producer in Hol- lywood, and we are working with most Technicolor Credit of them on one or another of these Critics Hail "Robe’s" processes. Phrases Explained In connection with this work a very Color by Technicolor recent development has ema- important Technicolor has received a number of research, technical and Press and public praise of an un- nated from the requests from exhibitors and others for of TECHNICOL- precedented nature greeted 20th Century- engineering departments clarification of the credits “Color by permits the pro- Fox's first CinemaScope picture, “The OR. This development TECHNICOLOR" and “Print by TECHNI- of using in Color TECHNICOLOR, at its ducer now to have his choice Robe," by COLOR." the special TECHNICOLOR three-strip New York and Hollywood openings. “Color by TECHNICOLOR" is a credit or single-strip color negative As we go to press, the critical com- cameras, phrase used for motion pictures in color Eastman color negative or Ansco ment includes the following: such as which have been controlled through all through any black and “A new era in motion picture history color negative stages from the original negative or picture camera, and from began last night on the Roxy Theatre white motion “taking" film supplied or developed by of whichever one of these magic mirror screen when 20th Century- the negative the Technicolor companies to the positive he chooses, having his prints made by Fox unveiled its long awaited Technicolor CONTINUED ON PAGE EIGHT TECHNICOLOR using the standard TECH- production of 'The Robe' in the new NICOLOR dye transfer process or by process known as CinemaScope."— Kate TECHNICOLOR using color positive such Cameron in The New York Daily News. as Eastman color positive or Ansco color Sherwin Kane in Motion Picture Daily TECHN (COLOR positive. That is added flexibility for the reported that “Images were clear and NEWS & VIEWS producer. well-lighted, without fuzziness at edges." Vol. XV November, 1 953 No. 2 It is apparent that producers generally The Color by TECHNICOLOR, he said, Published from time to time by feel that color is more important than “was rich-hued and deep, and illusions Technicolor Motion Picture Corp.

ever with the new screen techniques. I of depth were numerous." HERBERT T. KALMUS, President industry and stereo- believe that the motion picture Color by TECHNICOLOR 6311 Romaine Street is on the threshold of a new era in which phonic sound “added enormously to the Hollywood 38, California

Color by TECHNICOLOR will have an in- illusion," in the opinion of Philip K. Margaret Ettinger, Editor creasingly important place. Scheurer of The Los Angeles Times.

— TWO EXHIBITORS, ATTENTION! This full-page color portrait of beautiful ARLENE DAHL is the ninth in a series of such portraits suitable for framing for your theatre lobby, of motion picture stars who have added luster to films in Color by TECHNICOLOR, and so have won a place in the TECHNICOLOR HALL OF FAME. Miss Dahl is currently appearing in "Sangaree," a Pine-Thomas production in Color by TECHNICOLOR, released by Paramount. “THIS IS CINERAMA"— Cinerama

CINERAMA uses three strips of film projected simultaneously by three synchronized pro- jectors set at 48° angles to each other. The three images form a continuous panoramic scene on a screen covering a field of vision 146° wide and 55 high — over 4 V2 times as large as the conventional screen. To keep a line from appearing where the three im- ages meet, tiny comblike bits of steel in each projector at the side of the film track, vibrate up and down to blend the edges of the film image.

Film Corporation The motion picture industry in the United States is now at a is being sponsored by Twentieth Century-Fox In this of presentation the third point in its evolution — three-dimensional and wide screen and is called “CinemaScope." method is brought pictures. effect is also that of wide angle vision which, however, about in a manner entirely different from Cinerama. Instead of The two outstanding points of evolution in the past develop- employing three cameras and three projectors it employs one ment of the motion picture form of entertainment were the advent camera with a specially designed optical attachment for the lens of sound and of color. and (3)employs one projector in the theatre again with a specially The current phase of evolution affects photography, labora- designed optical attachment. The angle of vision of the audience tory procedure, prints and theatre projection. may be intermediate between that of the normal flat motion pic- heightened by the fact that, The interest occasioned has been ture screen and Cinerama. CinemaScope employs a large curved three different techniques came almost simul- broadly speaking, screen in the theatre in place of the present relatively small flat taneously. screen. The first Cinemascope picture to be released was “The These may be summarized as: Robe," by 20th Century-Fox, whose forthcoming pictures in this Millionaire" and “Beneath the (1) Cinerama, Wide Angle, or Peripheral Vision medium include “How to Marry a 12-Mile Reef." Metro-Goldwyn-Mayer has produced “Knights of This is evidenced by the production “This Is Cinerama" the Round Table" and “Rose Marie" for CinemaScope presentation. which created a furore in New York City. It has been playing there for months with no apparent abatement, and is being shown Three-Dimensional or Stereoscopic Pictures audience in other cities. In the ordinary motion picture theatre the Working out and perfecting the equipment and operation screen about 24 feet in is looking at the picture usually on a required by Cinerama and CinemaScope to operate in the theatres is projected on width. With the Cinerama production, the picture on an international scale may take many months. Meanwhile, one-half times a screen about three times as wide and one and processes have appeared which are not similar to either Cinerama picture and the audience feels as if it as high as the ordinary or CinemaScope. These processes are stereoscopic, that is, three- in picture instead of looking at it. Cinerama employs were the dimensional, in the sense that human vision is three-dimensional photography, three projectors and a large three cameras for due to the separation of the two eyes. A number of pictures of theatre. curved screen in the this type are being exhibited, such as “Second Chance" (RKO). An

(2) CinemaScope example of three-dimensional pictures emanated from Great Another procedure for bringing about wide angle vision Britain under the name of Stereo-Techniques, Ltd. and which with

“THE ROBE"— 20th Century-Fox

CINEMASCOPE uses only one strip of film. Scenes are pho- tographed with an anamorphoscopic wide-view lens in front of the regular camera lens. This compresses the im- age within the full aperture of 35mm film. In projection, another anamorphoscopic placed before the projector lens expands the compressed image to a screen over two and a half times as large as the conventional screen.

—FOUR— matand Wide Screen Motion Pictures

“FORT Tl"— Columbia

Currently, professional THREE-DIMENSIONAL films may be photographed on two strips of film with two cameras set for proper convergence and inter-ocular distance. In view- ing, left and right images are projected through light polar- izing filters onto a special metallic screen. The audience must wear special light polarizing viewing glasses to ob- serve the illusion of depth on the screen.

the help and cooperation of Technicolor Motion Picture Corpora- the goal of perfected color on the screen seemed very far. It took tion's British affiliate. Technicolor Limited, photographed the years of research and development, of methods tried and found stereoscopic film "Royal River" in Color by TECHNICOLOR for the wanting, of subsquent procedures that proved successful, to Festival of Britain. bring present-day Color by TECHNICOLOR to the screen. As yet there has been no process yielding three-dimensional Before color had really succeeded on the screen, the motion pictures which does not require the audience to wear glasses or picture industry underwent the great change of replacing the attachments of some sort. silent film with sound. In all the great evolution periods of the

There are a number of variations in the wide screen field. All industry, TECHNICOLOR has been exceptionally equipped, by long the major studios are now using screens in this category. experience and scientific study, to meet the needs of the cine-

TECHNICOLOR is cooperating with most of the new processes, matic art. in the interests of the motion picture industry, through the means Today, as a recession from sound is unthinkable, so is it cer- of any device which will enhance the entertainment value or tain that increased emphasis will be placed on the use of color. lower the cost of screen presentation entertainment. Cinerama has signed a contract with TECHNICOLOR for the use TECHNICOLOR was especially well equipped to deal with the of Color by TECHNICOLOR in its productions. Twentieth Century- changes indicated by the new processes. The company has always Fox has announced that all of its CinemaScope pictures will be strongly believed in operating a vigorous and growing research produced with Color by TECHNICOLOR.

department, and is in an improved position to give the motion At the present writing it is still too early to forecast with any

picture industry the laboratory service and prints it requires.. degree of accuracy what definite course the screen's evolution

TECHNICOLOR has evolved a three-dimensional camera system will take . . . whether one idea or process will dominate or if of its own, using two of its regular three-strip cameras with a various techniques will function concurrently.

connecting optical system. The first picture thus photographed is It may be predicted, however, that whichever course or courses "Money from Home," a Hal Wallis production for Paramount. screen development may take, TECHNICOLOR will be in the position

At all points i.n its evolution the motion picture industry has it now occupies — the soundest guarantee of box office attraction. aimed at increasing the entertainment value of its product. The progress of the cinematic art naturally includes an in-

It is expected that the coming of the new techniques will creased movement toward the use of color. The advent of the new bring appreciably nearer the day of the all-color screen. wide angle and/or three-dimensional processes should mean an In the pioneer days of motion picture photography in color. increasing demand for the services and products of TECHNICOLOR.

“THUNDER BAY"— Univ.-lnt'l

A typical example of the new wide screens is that of Uni- versal-International. This utilizes only one strip of standard film, and the projectors use a wide angle lens to spread the normal film image to the wide angle screen. The curved screen is treated to give greater light magnification.

— FIVE — Zeckmcolor

CURRENTLY RELEASED "Sea Devils" (British) — Coronado Prods. (England) Ltd., RKO “Affair at Monte Carlo'' (British) "Second Chance — RKO "Seminole" — A.B.P.C., Allied Artists — Univ.-lnt'l 1 All Ashore'' — Columbia "Serpent of the Nile" — Columbia “Ambush at Tomahawk Gap" — Columbia "Shane" — Paramount “Arena" — M-G-M "Siren of Bagdad" — Columbia “Arrowhead" — Nat Holt, Paramount "Small Town Girl" — M-G-M “Band Wagon, The" — M-G-M "Sombrero" — M-G-M “Beggar's Opera, The" (British) "So This Is Love" Warner Bros. — Imperadio Pictures, Ltd., Warner Bros. "Stars Are Singing, The" — Paramount “Below the Sahara" — RKO Pathe, Inc., RKO "Story of Three Loves" — M-G-M “By the Light of the Silvery Moon" — Warner Bros. "Stranger Wore a Gun, The' “Call Me Madam" — 20th Century-Fox (formerly "I Ride Alone'" — Columbia “City of Bad Men" [formerly “Fight Town") "Sword and the Rose, The" (British) — 20th Century-Fox — Walt Disney British Films, Ltd RKO "THE LIVING DESERT" Disney “Column South" — Univ.-lnt'l "Take Me to Town" — Univ.-lnt'l “Conquest of Cochise" — Columbia "Taza, Son of Cochise" — Univ.-lnt'l "Dangerous When Wet" — M-G-M "This Is Cinerama" Cinerama “Desert Legion" — — Univ.-lnt'l “Thunder Bay" — Univ.-lnt'l “Desert Song" Warner Bros. — "Titfield Thunderbolt, The" (British) “Devil's Canyon" (formerly "Arizona Outpost") RKO — — Rank, Univ.-lnt'l "Farmer Takes a Wife, The' — 20th Century-Fox "Tonight at 8:30" (British) — Rank-Continental "5,000 Fingers of Dr. T" Kramer, Columbia "Tonight We Sing" — 20th Century-Fox “Flame of Calcutta" — Columbia "Vanquished, The" — Pine-Thomas, Paramount “Fort Ti" — Columbia "War of the Worlds" — George Pal, Paramount “Gentlemen Prefer Blondes" — 20th Century-Fox "White Witch Doctor" — 20th Century-Fox “Girl Next Door, The" — 20th Century-Fox "Wings of the Hawk" — Univ.-lnt'l “Girls of Pleasure Island, The' — Paramount "Young Bess" — M-G-M “Great Sioux Uprising, The" — Univ.-lnt'l “Gun Belt" (formerly “Tombstone Express") — Edward Small, United Artists TO BE RELEASED “Gun Smoke" — Univ.-lnt'l Houdini" — George Pal, Paramount “Inferno" — 20th Century-Fox "All the Brothers Were Valiant" — M-G-M “It Started in Paradise" (British) — Rank, Astor "Animal Farm" (British) “Jack McCall, Desperado" — Columbia — Halas & Batchelor Cartoon Films Ltd. "Jamaica Run" Pine-Thomas, Paramount "Appointment in Honduras" “Johnny the Giant Killer" (British) (formerly "Rage of the Jungle") — Bogeaus, RKO GOLDEN BLADE" Univ.-lnt'l — Jean Image, Paris; Lippert "Arrow in the Dust" — Goetz, Allied Artists “Latin Lovers" — M-G-M "Back to God's Country" — Univ.-lnt'l “Law and Order" — Univ.-lnt'l "Battle of Rogue River, The" — Columbia “Let's Do It Again" — Columbia "Beachhead" — Schenck, United Artists “Lili" — M-G-M "Beneath The Twelve Mile Reef" “Lone Hand" Univ.-lnt'l — —• 20th Century-Fox “Man from the Alamo" — Univ.-lnt'l "Big Jump, The" (British) — Warwick, Columbia “Master of Ballantrae, The" (British) Warner Bros. — "Black Knight, The" (British) “Melba" (British) — Warwick Film Prods. Ltd. — Horizon Pictures (G.B.) Ltd., United Artists "Border River" — Univ.-lnt'l “Mogambo" (British) — M-G-M British Studios Ltd. "Botany Bay" — Paramount “Paris Express" (British) — Raymond Stross "Caine Mutiny, The" — Kramer, Columbia “Penny Princess" (British) — Rank, Univ.-lnt'l "Calamity Jane" Warner Bros. “Pony Express" — Nat Holt, Paramount — "Carnival Story" “Powder River" — 20th Century-Fox — King Bros., RKO "Casanova's Big Night" “Queen Is Crowned, A" (British) —G.F.D., Univ.-lnt'l “Raiders of the Seven Seas" (formerly “Mr. Casanova") — Paramount — Edward Small, United Artists “Charge of the Lancers" — Columbia “Return to Paradise" (British) "Cruisin' Down the River" — Columbia — Aspen Prods. Ltd., United Artists "Demetrius and the Gladiators" “Ride, Vaquero" — M-G-M (formerly “The Gladiators") — 20th Century-Fox “Robe, The" — 20th Century-Fox "Doctor in the House, A" (British) “Salome" — Columbia — G.F.D. -Group Film Productions Ltd. “Sangaree" — Pine-Thomas, Paramount "Drums of Tahiti" — Columbia “Scandal at Scourie" — M-G-M "Duel in the Jungle" (British) “Sea Around Us, The" — RKO — A. B.P.C. -Marcel Heilman Prods. Ltd. “BOTANY BAY" Paramount Zeckmcolor

“Aero-Nutics — Famous, Par. "Firemen's Brawl" — Famous, Par. “Baby Wants a Battle" — Famous, Par. "Flying Turtle" — Lantz, U-l "Bargain Days" — Terrytoons, 20th-Fox "Football Now and Then" — Disney, RKO "Better Bait than Never" —Famous, Par. "For Whom the Bull Toils" — Disney, RKO "Bully for Bugs" — W.B. Cartoons "Gone Fishin" — W.B. Cartoons "By the Old Mill Scream" — Famous, Par. "Half Pint Palomino" — M-G-M "Cattails for Two" — W.B. Cartoons "Herman, the Catoonist" — Famous, Par. “Catty Cornered" —W.B. Cartoons "How to Dance" — Disney, RKO "Christopher Crumpet" — United Prods., Col. "How to Keep Cool" — Terrytoons, 20th-Fox "Copenhagen, City of Towers" — FitzPatrick, M-G-M "Invention Convention" — Famous, Par. “Delightful Denmark" —FitzPatrick, M-G-M "Johannesburg, City of Gold" — FitzPatrick, M-G-M "Don's Fountain of Youth" — Disney, RKO "Just Ducky" — M-G-M "Drinks on the Mouse" — Famous, Par. "King of the Sky" — U-l "Duck Dodgers of the 24 V 2 Century"— W.B Cartoons "Little Boo Peep" — Famous, Par. "Duck Rabbit Duck" — W.B Cartoons "Little Johnny Jet" — M-G-M "Easy Peckins" - W.B. Cartoons "Little Roquefort in Mouse Menace" "Fiesta Frolics" — U-l — Terrytoons, 20th-Fox

"BENEATH THE TWELVE MILE REEF" 20th Century-Fox — SIX-

i "

feature Schedule

"East of Sumatra" — Univ.-lnt'l "Rose Marie" — M-G-M "Easy to Love" — M-G-M "Saskatchewan" -—-Univ.-lnt'l "Eddie Cantor Story, The" — Warner Bros. "Slaves of Babylon" — Columbia "Elephant Walk" — Paramount "Son of Sinbad" — RKO "Far Country" — Univ.-lnt'l "Stand at Apache River,' The" — Univ.-lnt'l "Father's Doing Fine" (British) — A.B.P.C., Stratford "Summer Storm" (British) — Lux Film, Rome "Flight to Tangier" — Nat Holt, Paramount "Tennessee Champ" — M-G-M "Fort Laramie" — Univ.-lnt'l "Those Redheads from Seattle" "French Line" — RKO (formerly "Sisters from Seattle") "Gatling Gun" - Panoramic, 20th Century-Fox — Pine-Thomas, Paramount "Gilbert and Sullllivan" (British) "Three Sailors and a Girl" — Warner Bros. — British Lion Prods., United Artists "Three Texans" — Panoramic, 20th Century-Fox "Give Girl Break" a a — M-G-M "Thunder in the North" RKO "Glenn Story, The" Miller "Thunder Over the Plains" — Warner Bros. (formerly "Moonlight Serenade) — Univ.-lnt'l "Torch Song" — M-G-M "Golden Blade, The" — Univ.-lnt'l "Tumbleweed" (formerly"Three Were Renegades") "Golden Coach, The (British) — Univ.-lnt'l “THE ROBE" 20th Century-Fox —Panaria Film, Rome; United Artists "Ulysses" (British) — Ponti-de Laurentiis, Rome "Gorilla at Large" Panoramic, — 20th Century-Fox "Vanishing Prairie, The" — Disney "Gun Fury" — Columbia "Wakamba" — Jarville Studios "Gypsy Colt" — M-G-M "Walking My Baby Back Home" — Univ.-lnt'l "Hell and High Water" -— 20th Century-Fox "War Arrow" (formerly "Brady's Bunch") "Here Come the Girls" — Paramount — Univ.-lnt'l "His Majesty (British) O'Keefe" "We Believe in Love" (formerly "There's — Norma, Warner Bros. No Place Like Rome") — 20th Century-Fox "How to Marry a Millionaire" — 20th Century-Fox "West of Zanzibar" (British) "Invitation to the Dance" (British) — G.F.D. -Ealing Studios Ltd. M-G-M British Studios, Ltd. — "Yankee Pasha" — Univ.-lnt'l "Jesse James Versus the Daltons" — Columbia "Jet Pilot" — RKO "King of the Khyber Rifles" — 20th Century-Fox IN PRODUCTION "Kiss and the Sword, The" — Columbia "Kiss Me Kate" — M-G-M "Annapolis Story" — Allied Artists "Knock on Wood" — Dena, Paramount "Attila, Scourge of God" (British) "Laughing Anne" (British) — Ponti de Laurentiis, Rome — Imperadio Pictures Ltd., Republic "Beachcomber, The" (British) "Lion Is in the Streets, A" — Cagney, Warner Bros. — London Independent Prods. Ltd. "Living Desert, The" — Disney "Black Prince, The" (British) — A.B.P.C. "Long, Long Trailer, The" — M-G-M "Broncho Apache" — Linden Prods. "Lost Treasure of the Amazon" "Casa Ricordi" (British). - — Documento Films, Rome — Pine-Thomas, Paramount "Cinerama # 1 — Cinerama "Loves of Three The" (British) Women, "Clouzot Subject" (British) — Filmsonor, Paris "MOGAMBO" M-G-M (formerly "Three Women") — Antares Film, Rome "Drums Along the River" — Univ.-lnt'l "Maddalena" (British) - Titanus, Rome "Glorious Days, The" (British) iss Baker's "M Dozen" — M-G-M — Imperadio Pictures, Ltd. "Miss Sadie Thompson" "Ha nsel and Gretel" — Myerberg (formerly "Sadie Thompson") — Columbia "Johnny Dark" — Univ.-lnt'l "Money from Home" — Hal Wallis "Judith and Holofernes" (British) "Naked Jungle" — Paramount — Ponti de Laurentiis, Rome "Nebraskan, The" — Columbia "Lady and the Tramp" — Disney "Night People" (formerly "The Cannibals") "Magnificent Obsession" — Univ.-lnt'l - 20th Century-Fox "Mambo" (British) — Ponti de Laurentiis, Rome "O'Leary Night" (British) —A.B.P.C.-Anglofilm Ltd. "Miraflores" — Lansburgh, Disney "Port of Spain" (British) — Film Locations Ltd. "Parisienne, La" (British) — Films Ariane, Paris "Prince of Bagdad" — Univ.-lnt'l "Purple Plain, The" (British) "Prince Valiant" — 20th Century-Fox — G.F.D. -Two Cities Films Ltd. "Prisoner of the Casbah" — Columbia "Saracen Blade" — Columbia "Rainbow Jacket" (British) (formerly "Silver Nutmeg, The" (British) "Newmarket Heath")—G.F.D. -Ealing Studios Ltd. —"Mayflower" Pictures Corp., Ltd. "Red Garters" — Paramount "Sodom and Gomorrah" (British) — Titanus, Rome "Rhapsody" — M-G-M "Star is Born, A" — Warner Bros. "Ride Clear of Diablo" — Univ.-lnt'l "Tanganyika" — Univ.-lnt'l "River of No Return" — 20th Century-Fox "White Christmas" — Paramount "Rob Roy" (British) "Wild Horse Canyon" Univ.-lnt'l — Walt Disney British Films Ltd., RKO "Young Lovers" (British) — G.F.D. “DRUMS OF TAHITI" Columbia Short Subjects

"Magoo's Masterpiece" — United Prods., Col. "Surf Bored" — Famous, Par. "Maw and Paw" — Lantz, U-l "TV of Tomorrow" — M-G-M "Melody" — Disney, RKO "That's My Pup" — M-G-M "Mouse and the Lion" — Lantz, U-l "Timid Scarecrow, The" -Terrytoons, 20th-Fox "New Neighbor" — Disney, RKO "Toreadorable" — Famous, Par. "No Place Like Rome" :— Famous, Par. "Travel Quiz" — M-G-M "North Pal" — Famous, Par. "Unicorn in the Garden" —— United Prods., Col. "Operation Sawdust" — Lantz, U-l "Walky Talky Hawky" — W.B. Cartoons "Plop Goes the Weasel" — W.B. Cartoons "Wee Willie Wild Cat" — M-G-M "Popeye's Mirthday" — Famous, Par. "When Mousehood Was in "Red Hot Riding Hood" — M-G-M Flower" "Reluctant Pup" - - Terrytoons, 20th-Fox -Terrytoons, 20th-Fox "Where the Tradewinds Play" Warner Bros. "Royal Mounties' — Warner Bros. — "Wild Over You" "Safety Spin" — United Prods., Col. W.B. Cartoons "Southern Fried Rabbit" — W.B. Cartoons "Winner by a Hare" — Famous, Par. — "Sparky the Firefly" - Terrytoons, 20th-Fox "Wrestling Wrecks" — Lantz, U-l "Street Cat Named Sylvester, A' — W.B. Cartoons "Zipping Along" — W.B. Cartoons

“THE EDDIE CANTOR STORY". Bros. —SEVEN— Warner Theatre — Chicago, III. — Telenews Theatres.

Warners — New York — Stanley-Warner Theatres Fox — San Francisco Mayfair — New York — Brandts' Theatres Fox West Coast

Technicolor Credit Phrases Explained

CONTINUED FROM PAGE TWO release prints produced by the Techni- color companies.

"Print by TECHNICOLOR'' is a credit phrase used for motion pictures in color which are photographed on negative or "taking" film other than that supplied or developed by the Technicolor com- panies but which are, however, controlled by the Technicolor companies through some or all of the stages subsequent to photography always including produc- tion of the positive release prints. In brief:

"Color by TECHNICOLOR" is applied to a picture which has been photo- graphed on film supplied or developed and its release prints produced by Tech- nicolor.

"Print by TECHNICOLOR" is applied to a picture photographed on film not supplied or developed by Technicolor, but the release prints of which were pro- duced by Technicolor.

TECHNICOLOR IS THE REGISTERED TRADE-MARK OF TECHNICOLOR MOTION PICTURE CORPORATION

HERBERT T. KALMUS, PRESIDENT AND GENERAL MANAGER Scanned from the collection of Karl Thiede

Coordinated by the Media History Digital Library www.mediahistoryproject.org