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• UNWTO Executive Council Holds Meeting in Phuket to Facilitate Tsunami Recovery Efforts, 01 February

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• UNWTO Executive Council Holds Meeting in Phuket to Facilitate Tsunami Recovery Efforts, 01 February Key Developments 2005 • UNWTO Executive Council holds meeting in Phuket to facilitate tsunami recovery efforts, 01 February. • Numerous events held all through the year to facilitate tsunami recovery. • Siam Paragon opens in Bangkok, 9 December. THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 1 CONTENTS 2005 • The Post-Tsunami Recovery is Well Under Way • TAT on Marketing Offensive to Bring Visitors Back • Tourism Nearly Back to Normal After the Tsunami • New Shopping Centres, Attractions Continue to Emerge • Innovative Models in Destination Marketing to Promote Youth Travel • Changing the Image of Thailand To A Female-Friendly Destination • A Year After the Tsunami, Phuket is Back to Normal EXECUTIVE EDITOR AND PUBLISHER IMTIAZ MUQBIL https://www.travel-impact-newswire.com/ | [email protected] RESEARCHERS DESIGN & LAYOUT: AND ASSISTANT EDITORS: NUSREEN EKACHON ANISA SONGPREECHA, LUCKKANA WILAIKAEW THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 2 THE POST-TSUNAMI RECOVERY IS WELL UNDER WAY Mrs Juthamas Siriwan Governor TOURISM RECOVERY ROADSHOW 8 FEBRUARY 2005 STOCKHOLM Sawasdee kha and Good Afternoon Ladies and Gentlemen On behalf of the Tourism Authority of Thailand, allow me to extend my warmest welcome to all of you today. Thank you for being with us. The December 26 tsunami created havoc and affected a number of Indian Ocean countries, Thailand included. In the resulting destruction, many people lost their lives and livelihoods. The Tourism Authority of Thailand (TAT) and the Royal Thai government have expressed their sincere condolences and sympathies to all those affected. We are also here to communicate what we are doing to help protect the areas against future disasters, and also to redevelop the affected areas with a totally new concept of development for the future. TAT AND THAI GOVERNMENT ACTIVITIES Since the day of the tragic event, the people of Thailand, the Royal Thai Government and the TAT have done everything humanly possible to provide relief and aid to victims. THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 3 2005 Now that the immediate priorities have been taken “ care of, the most important task is to ensure that the hundreds of thousands of people affected by the disaster do not suffer economically. ” Our primary responsibility was to ensure all international visitors are safe and arrange for their smooth transfer out of the affected areas and back to their home countries. In collaboration with the airlines (THAI Airways International, Scandinavian Airlines, Bangkok Airways, Air Asia, Orient Air, Phuket Air, Nok Air and the Royal Thai Air Force, plus all the European and international airlines), a total of 17,066 people were evacuated out of Phuket to Bangkok between 27 and 30 December 2004. THE RECOVERY CAMPAIGN Now that the immediate priorities have been taken care of, the most important task is to ensure that the hundreds of thousands of people affected by the disaster do not suffer economically. This means helping them get back to work as soon as possible. Over the next few months, the TAT and the Thai tourism industry will be working actively to spread the word that the vast majority of the beach resorts remain unaffected and perfectly safe for a holiday. All the basic infrastructure, water, electricity and telecommunication services are in place and operating normally. Health & Safety The Ministry of Public Health has issued a statement that there is no report of uncontrolled disease outbreaks in any of the affected areas and Thailand is safe for travelling. International Stars help Tsunami Relief Major international stars are joining the effort to raise funds for Tsunami relief victims. For example: World renowned movie stars like Michael Douglas, Jeremy Irons and Jean Claude Van Damme, as well as Joel Schumacher, director of Phantom of the Opera, and Oliver Stone, director of Alexander, will be attending the Bangkok International Film Festival 2005 which has changed its name to “BKKIFF 2005 for the Andaman Tsunami Relief”. Over 100 media representatives from 21 countries will also be present. THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 4 2005 Former world No. 1 tennis star Martina Hinggis of Switzerland will be playing in the Volvo Women’s Open 2005. She will also be visiting Phuket to help the poor and the many other victims of the tsunami. Another tennis star Conchita Martinez will also be playing at the Volvo Open. On February 3, 2005, MTV Asia Aid urged viewers around the world to keep contributing towards the Tsunami relief efforts, with UNICEF the primary global recipient of funds raised. Among the bands which performed at the concert were Good Charlotte from the US and Taiwanese pop star Jay Chou. Irish superstar Ronan Keating exclusively recorded an MTV Asia Aid concert from Kata Beach in Phuket. Ricky Martin also visited the areas. Marketing Promotion Domestic On 14 February 2005, a memorial religious ceremony will be held for tsunami victims. For the moment, most relaunch campaigns will focus on the domestic markets and will be done in collaboration with the Thai Hotels Association and the Association of Thai Travel Agents. TAT is designing special packages and special fares to provide incentives for Thais to start travelling again. The local meetings and incentives market will also be heavily targetted to hold corporate meetings and events in areas of the affected provinces that are fully operational. International TAT will participate in global travel trade shows and organize recovery roadshows in main target markets. Media familiarization trips are being organized for tour operators and international media to THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 5 2005 show that Thailand is safe and ready to receive visitors again. The same strategy will be carried out in the international meetings, incentives, conventions and exhibitions market. Experts from Ministry of Public Health, Ministry of Natural Resources and Environment will be there to answer questions and explain the situation directly to the tour operators and media. ESTABLISHMENT AND DEVELOPMENT OF AN EARLY WARNING SYSTEM In January, senior officials of the Indian Ocean regional countries met in Phuket to finalise plans for establishing an early warning system against future tsunamis. The structure and details of Early Warning System Phase I will be finished and operational by March 2005. It will involve a vast network of media communication links, radio and television, even SMS text message facilities and watchtowers. Training programmes and awareness campaigns will be carried out to help educate the local people, tourism industry personnel, students and tourists themselves about what to do in case a tsunami strikes again. The systems to be set in place will be similar to those already established in the Pacific, which means that the technology and supporting facilities are already available and proven to be workable. CURRENT SITUATION AND REDEVELOPMENT PLAN Another important priority is to ensure that the rebuilding of the various affected areas is done in a way that conform with the principles of sustainable development and do not repeat the mistakes of the past. On Phuket island, the Tourism Authority of Thailand has been entrusted with overseeing the development of the Patong Seaboard Redevelopment Master Plan. To mitigate the impact of future natural disasters on coastal resorts and communities, all post-Tsunami reconstruction and rehabilitation efforts are being THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 6 2005 based on the “Safer Beach” design concept. Under this concept, the design and development of natural landscapes and physical infrastructures will done in such a way as to be strong enough to withstand natural forces, with equal consideration being given to the conservation of natural coastal and marine landscapes and resources and environmental integrity. Phi Phi Don Development Plans Equally as popular as Phuket are the Phi Phi Islands. Provincial planners are now surveying every square meter of these islands in order to come up with an entirely new development plan. The first priority will be to identify any land where park encroachment has occurred and to re-claim these areas for marine park protection. Diving Sites Most of the coral reefs that Thailand is famous for especially the world- renowned dive sites of Similan islands and the Richelieu Rock have seen little or no damage. The little damage that has occurred is to the hard corals in shallow waters of around 10-30 ft. Many divers have volunteered to help with the clean up process of the reef. Government Efforts The Royal Thai government set up a number of committees in order to address urgent problems and help all victims. Financial assistance measures were also approved for those whose businesses were affected. CONCLUSION In conclusion, allow me to reiterate that the thousands of people dependent on tourism for a living want the visitors to return as soon as possible. Those who care about the affected destinations should now make an effort to visit them, and show support for the recovery. It is important that a natural disaster is not followed by an economic disaster. We are grateful for all the help and assistance we have received at the government level for recovery and relief efforts. To help bring visitors back can be considered an extension of those efforts by the private sector. THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 7 2005 Visitors will be assured of a very warm welcome because of the obviously beneficial impact it will have on boosting the morale of the thousand of lives affected. Thank you for the opportunity to address you today. We carry the condolences of the Thai people to all those who were affected by the disaster, and an appeal to again starting visiting our countries. THAILAND THE GREATEST STORY IN GLOBAL TOURISM HISTORY | 2005 8 TAT ON MARKETING OFFENSIVE TO BRING VISITORS BACK Mr.
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