Master of Entertainment Industry Management Course The Business of Gaming Information Course Number: 93-857 Semester Credit Hours: 4, Class Meetings: 4 Instructor: Holly Newman Email:
[email protected] Saturday, 10/24 at 10am Saturday, 11/7 at 10am Saturday, 11/14 at 10am Saturday, 11/21 at 10am *Syllabus subject to change and readings will be assigned closer to the date to ensure current issues are involved. Description This four-week class will focus on the business aspects that relate to the gaming industry. This industry has grown quickly in the last 25 years. With 2020 sales anticipated to reach $159 billion in game content, hardware and accessories, games have emerged as a leading source of commercial entertainment – in content development, distribution and the licensing of its IP. The course will focus on the ways in which its creative and business practices are both unique, and also share common characteristics with other forms of screen-based entertainment. The course will focus on the following key areas: - The publishing business model, and how Games evolved from and relate to software distribution. Covered material will include: licensing agreements, the development and ownership of Intellectual Property. - The game publishers, and an overview of the key companies and competing business strategies, including game genres, key titles/franchises, management of developer relationships, and the publishers’ relationships with licensors and licensees (primarily vis-à-vis the motion picture business). - The lexicon and how to effectively communicate with buyers and sellers of Intellectual Property. - The production process and how to reconcile with film and television production timelines and milestones.