Mobile payment stats in Finland
Mobiilimaksaminen nyt ja huomenna - Digital Forum Finland 11.12.2018
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Part of CapGemini Estimated e-commerce market in Finland 2018
Services 17 %
Travel 47 % 12,2 b€ + 18% from 2017 Goods 36 %
4 Source: Paytrail, 2018 Estimated online goods and service sales in Finland 2018 (M€)
GOODS TRAVEL & OTHER SERVICES
Clothes, shoes and accessories 936 Plane tickets 1 935 Electronics 875 Hotel accommodation 1 516 Groceries 590 Package tour / holiday 1 212 Car, boat and motorcycle 409 Cruise travel 464 Home furnishing 325 Insurance 429 Health & beauty 294 Tickets 428 Sports and leisure 291 Games 337 Physical media 252 Telecom 291 Building materials 226 Trains and bus 288 Children’s toys 128 Rental car 181 Erotica 88 Education and cources 160 Digital media 143 0 500 1000 1500 2000 Taxi 132 Membership 113 Charity 62 Parking 41 Advertising cost 24 5 Source: Paytrail, 2018 0 500 1000 1500 2000 Preferred payment method via mobile 2018 - based on user opinions surveyed in the Q2 2018
FI SE NO DK
Online banking 30 % 15 % 1 %
Card 25 % 29 % 46 % 55 %
Invoice 18 % 23 % 11 % 3 %
PayPal 16 % 12 % 26 % 9 %
Installment payments 4 %
Mobile payment apps* 4 % 17 % 16 % 31 %
Other 3 % 4 % 1 % 1 %
(0 %) 20 % 40 % 60(0 % %) 20 % 40 % 60(0 % %) 20 % 40 % 60(0 % %) 20 % 40 % 60 % * Mobile payment apps (e.g. MobilePay, Swish, Apple Pay…). 6 Source: Paytrail, Idean, 2018 Preferred payment method via mobile 2018 - based on user opinions surveyed in the Q2 2018
FI SE NO DK
MobilePay 2 % 30 %
Swish 17 %
Vipps 15 %
Apple Pay 1 % 1 %
Pivo 1 %
Masterpass 1 %
(0 %) 20 % 40 % 60(0 % %) 20 % 40 % 60(0 % %) 20 % 40 % 60(0 % %) 20 % 40 % 60 % 7 Source: Paytrail, 2018 VOLUME of selected payment methods in Finland 2014-2017 (million)
400 Contactless 376 payments at POS
300
200 163
100 88 Online bank 78 66 69 57 53 Card payment online 39 36 29 0 4 2014 2015 2016 2017
8 Source: Bank of Finland, Idean, 2018 VOLUME of selected payment methods in Finland 2014-2017 (million)
1207
Card payments at POS Contactless payments at POS Website payment button (verkkomaksupainike) Online card payments
376
88 69 2014 2015 2016 2017
9 Source: Bank of Finland, Idean, 2018 AVERAGE VALUE per transaction for selected payment methods in Finland 2014-2017 (€)
80 79 Online bank 72 70
60 59 56 51 46 Card payment online 40
20 Contactless 8 8 8 9 payments at POS 0 2014 2015 2016 2017
10 Source: Bank of Finland, Idean, 2018 VALUE of selected payments in Finland 2014-2017 (b€)
7 7 Online bank
5,25 5,4 4,8 Contactless 3,5 payments at POS 3,23,3 Card payment online 2,7 2,1 2,2 1,75 1,4
0,2 0 0 2014 2015 2016 2017
11 Source: Bank of Finland, Idean, 2018 Mobile payments in Finland by method (M€)
Total 246 221 69 Mobile payment 50 app - non P2P
34 Mobiilimaksu 31 Application stores 172 39 Premium SMS 67 Premium rate calls
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
12 Source: Idean, 2018 Mobile payments + P2P payments in Finland by method (M€) 722
Mobile payment app - P2P 501 Mobile payment app - non P2P Total 246 Mobiilimaksu
69 50 Application stores 34 31 172 39 Premium SMS 67 Premium rate calls 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
13 Source: Idean, 2018 Thank You!
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