Please Stand by for Realtime Captions. >>Hello, and Welcome to The

Please stand by for realtime captions. >>Hello, and welcome to the National Disability Rights Network Facebook live webinar. My name is Michelle, and I am your operator today. At this time, all participants are in a listen only mode. I will now turn the call over to Mr. David Card. You may begin. >> Thank you, everyone, for joining us. I am David. Hello. I am the communication manager at NDRN. If you don't know me, I provide the training and technical assistance and communication related topics like primarily working with the media, writing and releasing reports, press releases, publications, and developing website content for social media. If you have any questions, please feel free to get in touch with me. I am thrilled to have Edie Surtees here to give us a lesson on using Facebook live. She is the communications director at Disability Rights Texas and a former chair of our communications committee, and she still serves on that committee as a member. During today's presentation, we do plan to have opportunities for discussion and for you to ask questions and listen to Edie or the operator to do that. You can also enter questions into the chat box and we will do our best to answer them for you during the presentation. >> I think that is it. We are ready to get started. >> Hello, everyone. Welcome to the webinar. I am glad to be with you today. In case you haven't noticed, on the bottom right, where we have the chat, if you could go ahead and put in your state and your role and position in job title and where you are from and that helps me to know what kind of staff are participating and sometimes I may just adjust the message a little bit depending on that so I am excited to have everybody here today, and I want to start off by saying this, and I hope this eases any apprehension you may have about using Facebook live. I am not, my training or longtime expertise, a videographer or an expert in video. I learned a lot of the things I learned in my career on the job and Facebook live is no exception to that. So a lot of these things that I am showing you today are things that I learned along the way in the past few years as we jumped into using Facebook live. If I can do it, you can do it as well if you are not already. And if you are already, then hopefully this will give you some extra tips to take it to the next level. So how are we on the number of people joining us? >> It looks like we are about halfway what we were registered for. I think it is probably fine. What I want to first start with is I want to in addition to knowing where your from and what you do at your P&A, I want to ask a few basic questions. I will run a little poll in this is the full part of the technology in the first question I do have is this. Can everybody see this? If you could answer? Give me a few seconds. We have about 10 people are so? >> Yes. It looks like everybody has a Facebook page. I could broadcast that. I will go ahead and broadcast it. Okay. The next question is if you have a Facebook page, how often do you post? Is it less than once a week or about once a week, a few times a week or more than a few times a week? >> It is hard because we will probably get some more people on the way and get some better numbers, but it does look like for the most part we do have people that are pretty active in using Facebook. That is great. For the most part people are doing it a few times a week or more. One more question. Have you ever tried using Facebook live at all? >> We are at 50-50 on that one. That is interesting. So when we get to the discussion questions in a minute, we will have a variety of viewpoints because we have some people who have done it in they can really talk to what works and what is challenging and the perceived ones for those of you who have not quite done it yet. That is very helpful for me to know. Thank you. >> I would like to start off with the some discussion questions. At this point, I will ask the operator to take the mute off of everybody. You can either chime in with what you have to say about that question verbally or in the chat box, whatever you like. My first question for discussion, what in general about [Indiscernible] are the benefits of using social media for P&As? >> All lines are open. >> In the chat box we have people saying community visibility disability awareness and issue awareness and that is all very true and multiple people are typing and you can give the answer verbally as well if you like and you can get your name out there and another person is saying you can reach different populations in different ways by the way you do your video pictures, etc. by the way you do your video pictures, etc. And again another is personal awareness and education. We do have one more comment on that. Don't be shy to talk if you want to but this is a good way to do that. >> This is David. One thing that we use adhere at NDRN for is to drive people to some of the legislative actions they were involved in to get people to contact members of their Congress and drive support for some of the public policy work we are doing. Really one of the purposes is that you -- education and awareness is definitely one thing you do, calling people to some kind of action is really good on social media. This is when it comes to policy, etc. And then also it drives people to your website, which is very important and we will talk about that so thank you for bringing that up. To drive people even pass the social media to something else besides just reading that post. And Facebook analytics helps you to understand that they have a very good analytics in the background to help you understand your followers so it is very good. And another person, Barbara was saying to make people aware of our website and resources I think that is very important. >> Let's go to the next question. That is, what are the challenges of using social media? >> It is great, but it could have its challenges. >> Fact checking. Yes. You can't just necessarily share something cost somebody else's content, without first making sure that what they have is credible and even our own content, I think we do have to be careful about it as well. It is a challenging because of coming up with new content regularly. Very much so. That can be really hard and that is why sharing is another way to get more content but you have to make sure you are sharing some credible sites. Accessibility. Another person said that is a challenge. Making sure you have ASL or transcript for videos. There are even accessible things you can do when you have a photo that you can put in the post but just remembering to do all of that every time and still not have a post that is 1 million miles long. And making sure you have written descriptions for those photos so if you can't technically do all text on photos on Facebook or making sure you have a description. And maybe what is on your images on Facebook. We do that sometimes and sometimes we don't. I am trying to do it more and get better about that. Also, and this is a good comment, Facebook is always changing and not just Facebook but other social media platforms are constantly changing, and so sometimes the way you used to do things does not always work and doing the same thing does not always get the reach that you used to get. So you do have to keep up and do a lot of reading to keep up with those things. And that does take time. I would agree with that Jessica that there are some things like that that are challenging. Facebook in particular, all of the platforms. >> What do you think would be the benefits of using Facebook life? -- Live? >> Remember the lines are unmuted so you are free to chime in. >> Rosanne mentions that using that you can reach a larger group when you are holding meetings and I think that is a really good thing to think about and that is a really great use of it so we a lot of times will put something out there and we will even put on Facebook, schedule it is an event on Facebook and they will say are you doing this and other cities and if you do it more people can participate and attend. Other people are saying presentations at no cost. That is true. It is a very inexpensive if not almost freeway to do video and presentations. It is more engaging than text have a post, so you can get more information out with less and that is very true. Somebody is mentioning that they have concerns with live and helping to get some guidance while attending this and we will definitely see as what I present addresses that. If it does not, we will have time and Q&A at the end so thank you for putting that out there. It also allows for a different kind of engagement. People like to hear your voice, and it does help connect people in a different way and it is very true. Let's go to the next question and that is what do you think are some of the challenges or drawbacks of using Facebook Live? >> Accessibility for sure and I will add another for sure on top of that accessibility. We will talk about that to date. Also audio in large groups if that is true, say there is a meeting, and multiple people are talking and how do you pick up the sound on that and how do you address that and even though it is not in the slide, I have some ideas on that. Melissa is saying some of the challenges are oft script comments and political directions and optic -- obstacles like accessibility, content management and video. We will draw on some of those things today in this time and some of them I might want to know a little bit more about what you mean, Lissa, by that. I think maybe some of the things that we talked -- talk about today might help with that. Any other thoughts about the challenges or drawbacks? Okay. Let's move on. We do have a lot of information today. >> So I asked you why social media but I did some research to let you know that in general why social media at all and especially for P&As. This is some general social media and I will go into some of the platforms specifically in just a second, but in general and this was brought up and you can engage and connect with more constituents, and you can engage and connect in a better way in a little bit more high-level way because of the voice and sound so engage and connect with people more and with more people. You can draw traffic to your website and we did already mentioned that in a few different comments. Here is one that I did not really think I understood until my research. You can increase your websites SCO and what is that? It is search engine optimization. That is a fancy word for basically saying when you go to Google search and somebody puts in some key terms, looking for something that relates to something you do, how high up do you come in the search? Are you on the first page in that Google search or high up or are you in the second or third page? You want to be on the first page and high up as possible. People paid to be at the top of the search. We don't necessarily have the resources to do that, but Google uses a lot of different things to move you up further that increases your credibility of the website. There are several things that help organically and SCO is an organic thing, but having a social media site and having more than one social media site actually helps increase your credibility and moves you up in the search results. I did not really know that until recently. So that is another important thing. And in increasing collaborations with partners. That is one way that I cannot worry so much about the fact checking or the credibility. I make sure that we like the pages of our partners that we trust. Instead of having to curate new content I can share their content with a particular amount of certainty that it is trustworthy. They might not always go about it with the tone or emphasize what we would want to so when I share and I emphasize that that maybe they don't in their post. But they share hours and we sure there is and it is really making for great collaboration and we have done that on Facebook live with other disability organizations and it has been really great. So it is one thing we don't always think about that really does help. You can reach a wide audience in a quick cost-effective way and we did already talk about that. I do want to say that doing Facebook live is free to do. There are some tools I will talk to about that will help you have a more quality video but they are still pretty and inexpensive as a long-term investment. Even if you wanted to pay to boost that video after the fact, it is fairly inexpensive to pay to do a post. However, and this is really a topic for another time, but if you are going to ever pay to boost any of your posts, to promote your page or anything like that, you have to make sure you are registered, personally registered with Facebook as credible, and I will probably ask Stacy to provide some information through email after the fact so you can understand what we are talking about there. But paying is pretty cheap. And it helps you to reach more of your own followers or target some groups that may not be following you yet. You can control the message. I think this is a really important thing. Even when there is a news story and we show that news story, do you know how many times they will talk to a staff person for 30 minutes and they put in that one quote and it is not even that great of a quote. It is okay but it is not that great. Maybe they did not quite get across what we wanted to emphasize so when we posted that news, first of all, when you post news to really, new site, your organic reach goes out. But also you can put in the post, a short something that even fine-tunes the message of what you wanted to really get across in that news story but even when you're not posting a link to a news story you have better control of the message and in this day and age we can see the advantages of that for sure. Here is a really big one. 70% of Americans use social media of some sort. And that is a lot of people. So a smart strategy would say that we would have social media. I think most people kind of know it was high. I don't know if you knew it was that high. That I did get that through pew research a few years ago and I was amazed by it. It keeps growing. So there is a tendency to think that it is used by mostly younger adults. Some of the platforms are prominently younger adults but older adults are increasing. And when I say young versus old, please don't anybody the offended by this. Usually we are talking the under 40 is younger adults and over that is older. And Facebook, especially, which we will talk about in a minute draws more of an older adult crowd. So I want to emphasize that just in case you thought it was really just for young folks. A little bit more, and we will go on to the particular platforms. We are going to go on to the platforms. Let's talk specifically about that. >> Mostly, it is the most widely used of the social media platforms. If you have to choose, if you have to choose one because you can't do more than one, Facebook is probably your best bet. The user base is pretty representative of the demographic population of the United States as a whole. What I mean by that is in the United States there are how many million people and within those percentages, we do have a certain percentage that are white, African-American, Hispanic, etc. But people on Facebook, the demographics pretty closely align with those percentages. So it is interesting because you are kind of reaching a good mix. But if you want to reach more diverse people, you have to keep in mind that Facebook, and depending on how your posting your content and if you are using Spanish and things like that, may not hit the diverse audience you want. 60% of U.S. adults use Facebook. 70% of those users are on it at least once a day. That is a pretty good formatter platform to use. Fundraising on Facebook is easy. I have to tell you us a story. >> A few months ago was when the whole integration thing was going on in a matter what you think about all that, this is what happened, basically, of course, there were centers that had strictly children. And so I knew we were talking about monitoring them because of course Texas is a place where a lot of the children ended up. But for some reason, word on the street got out there that disability rights Texas has P&A authority and we would be going into those centers to monitor. The next thing you know, people are creating fundraisers for their birthday or just not the birthday but creating fundraisers. Do you know, that over the course of two months, people raised, without us even asking, with us not even pushing anything out, almost $10,000. That is $10,000. Guess what, we are side -- signed up for network for good so no charges got taken out of Facebook for that amount. All of that money came to us. It is a really easy way to get people to fund raise. So I just wanted to put that bug in people's ears because I have never seen anything like it before in my life. It was amazing. So Twitter has more diversity. And yet that will -- when I say that, you will see some other things about Twitter and think it contradicts itself, but it does not. It has a higher percentage of diversity than Facebook and I don't know why and I don't have the exact numbers on that. Does appeal to the younger audience more because of the pace and quickness of it as far as the smaller posts in the fast paced of how your feed is constantly changing over. It is pretty easy to share other content, but you do have to be careful. Obviously you want to make sure you are sharing content from credible sources. Here is an interesting statistics. 83% of the worlds leaders use Twitter as a communication tool. I think we all know one of those people. Whether they use it well or not is another story. It has a lot of implications for us, but one of those implications is you can get access to high profile individuals. I have used it to gain access to reporters and have done what I called tweet pitched some things to reporters and actually was able to get a hold of them that way and get them interested in something like tweeting at them and tweeting to them. So you can mention these leaders in your posts or you can do direct messages, but it does give you a way to access it. In that sense, that has a major leg up versus some others. I will just go over a few more we use. There are many more platforms. But these are the ones that are probably the most popular. Instagram we did just start really using it in the past year, and especially in the past few months. Even though it does not have a high usage but it is growing and 35% of adults use it and it is up 7% from last year and I think it will grow more and more because they have added more functionality, and allowed it to do more things. But you can't share other people's content so it is difficult and challenging as a platform. It does have more representation of diverse groups. And when I say diverse, I mean race or ethnicity. However, you can imagine that it could also be easier for a person, say with a hearing disability to use it. Also, maybe a person with some kind of reading disability or cognitive or intellectual disability and it may be an easier platform for them to consume the content. 75% of users take action after visiting a post. So it has a really high engagement rate. What they mean by that I think is more that they comment or they like it or they mention to say go to the profile and click a link or whatever. So it has a really high engagement rake -- great. I noticed that we don't have as many followers that we can get 10 to 15 people to like post. And I remember on Facebook at the beginning I was lucky if I had five people liking something. So it is pretty good engagement and has a high interaction rate. >> Finally YouTube. You don't think about that a social media but it is used by 75% of United States adults. How many people in this group probably go to YouTube at some point to watch something and 95% at this age category is on it. So if you want to reach those people it is really good. Of 18 to 24 years old, 94% are on it in some way and use it in some form or fashion. It is the world's second largest search engine. We don't often think of YouTube as a search engine. How many times do you want to know how to do something and you say let me see if there's a video on YouTube on how to change my oil in my car or do this recipe or do this home maintenance thing. But it is really on the tip of our tongue as far as a place where we go to learn how to do something. And I even look through it to get information for this webinar in addition to the things they already knew to either confirm what I knew or to add to what I knew. So it is the world's most visited site after Google and Facebook. Of course there are many many other things. There is Snapchat and linked in and interest in Flickr and a lot of things that don't have the E before the that are are -- R. It grows by leaps and bounds, social media. In 2015, there were 2 billion users worldwide. They think by this year that will surpass 2.6 million -- billion and that is because of mobile devices more than anything. So that does give you some background. I really wanted to have that foundation so that when we search and try Facebook live you won't give up because you know how important it is. Let's talk a little bit next about going live in generally about video on Facebook. Video content is what they call king or queen on Facebook. And most everywhere online these days. There are a few reasons why. With so much information coming at us, it is video, one of the easiest things to consume on social media and in most information sources. It is more engaging and it jumps off the page and is not flat text and even an image is better than just text you can add the site and sound and it can tell a story very quickly and we talked about this and viewers feel more connected to you and your organization. And it is shared more often than any other type of content on Facebook so that is really good to know. That is video, whether it is Facebook live or whether you call native video, a video you uploaded. If you share -- I think also -- I will say that if you post a YouTube video, Facebook does not give much reach to that and you will find that anything your posting from YouTube is not getting the reach that other things are so that is just an FYI. But what about live. The video on Facebook Live is even better. Let me tell you why. It is watched three times longer, the videos than our life. When I say that, I don't remember if that statistic was, well, it is life. I think it is both I think it is live and accurate live. I will tell you why I think it is watched longer. It is because Facebook does a lot to promote even after something is live. When something has been live, people don't want to miss it. They want to know but it is watched more frequently than videos that are not. More people comment on my videos, even after they are live. They do comment a lot during the video that we get a lot of comments after things are life. You will find that you might not even have that many people live in most of your reach will come after you are life. And that is why you want to uploaded and not just go live and delete it but you want to go live and upload it so it can be viewed after for days and weeks and forever. I will say that you will -- your reach will max out and about 24 or 48 hours afterwards, but you will want to check your analytics about 12 hours after you went live and posted it and then check in at 48 hours and that is one you will keep but you will be surprised on what you will get after you go live. Here is probably the biggest thing. Facebook gives preference to live video. They allow more organic reach on my video. So if you want to beat that, bait -- beat that algorithm, and that is basically you have 1000 followers and you post something. In the past, a lot of your followers would see that, and a long time ago maybe half of your followers would see it, maybe 50%. It would be in their feed. Whether they see it or not is another question. But it actually gets in their feed and Facebook allows it and it was never the whole shebang but it was a high percentage of your followers. But in the last few years they have changed that and now you are lucky if 5% or 10% of your followers of that much have the ability to have it in their feed. And that is because they want you to pay to promote so they lower that to pay to promote your posts. You can pay to promote more of your followers or you can pay to promote to other people. There are two ways you can do paid promotion and that is for another time but I wanted to throw that in there. And I can testify that our numbers on her Facebook live videos and after is phenomenally better and even native videos or shared videos or anything else. Back a quick question. >> A quick question. Do you think Facebook is more generous with the live because they are getting more people to use it? >> It does promote the more I think because here is the thing, not only do they give you get better organic reach. If you are on the other end of one you will notice now they have share this video with others and they say comment to let us know your here are like this and they ask you to engage in we will talk about doing that yourself but Facebook has little things that pop up and do that. I don't know why exactly, David but I think it does promote the more. And the more people they can get on Facebook, the more their advertisements get seen. I think there are a lot of reasons I don't completely understand but look at this incredible piece of information. 85% of people watch video with the sound off if it has captions. 85% but think about that. If you're hanging out with people and you have the sound turned off you can consume that video of it has caption without the sound going off and bugging other people and you can be in the middle of a meeting and watch a video. So captions are important for accessibility, number one, but also for engagement. In fact I will even stop a video ocean watch a video when I see the first words coming across because it captures my interest. Isn't that an incredible statistic. That is my favorite. It is a cost-effective video strategy and you mentioned that earlier. Users enjoy that live-action approach. You can get away with it on Facebook live, whereas you might not be able to get away with it and other platforms or formats. Again, you can better connect with your followers and when you are live, it feels really real the people, even more so than in on my video. It is fairly easy to implement despite what you might think. Let me step in if you have any questions that you want to top in I will watch for that and I will keep going. Different types of Facebook live. I will click on all of these so you can see them. You can do instructional where you are teaching people how to do something and maybe how to write effective public testimony and maybe it is how to advocate for yourself. That is a little bit more about content. As far as how you do it, you may use an interview style. We have done it both ways where we might just have a person straight up on the camera with the ASL interpreter next to them and they are sharing straight to the camera. Sometimes I will get on and ask questions and we will answer and will do it like a QA, which is what the point is, or doing it like it looks like your note -- own news interview. So you're like a reporter and they are answering the questions and you can make it look like that and the expert Q&A goes into more detail than say high level interview than that second bullet point. You can also just do a really quick breaking news hot topic kind of a thing where we just learned that this is happening with this law or this agency or we just found out that this Housing Authority has opened up their people to get on the waiting list again etc. So any hot breaking news, and you can even use it to promote events. You can use it to promote a big event you are having or training you're having at your office or somewhere else and promote that or maybe a collaborative event that you are doing with partners. You can use it to promote your website or newsletter content. If -- is somebody said you could use it to live stream part or all of an event you are having some more people can attend. So those are some of the different formats. I would say to change it up and don't to at the same every time and try to go live as often as you can and I don't mean every day. And I don't necessarily mean every week. But we plan where we try to make sure we are going live no less than once or twice a month but then we have some time where we do a series and we will let people know ahead of time and we are on weekly at the same damn time but even only do a series we try to change up the location and the style of how we do it etc. So going live and making Facebook live accessible -- >> There is a question in the chat box that I thought you might want to answer before you go on. It said have you ever gone live on Instagram as well or at the same time while using Facebook live? >> I have not done that yet and I have not ventured into that. I know you can go live on both platforms but I'm not sure how you do it. I know you can. If I were -- the way that I would ever do this was to do it three times her do it multiple times in different formats and trying to do it both I didn't know if there was a way to do it but maybe there is so I don't have any good advice or feedback for you on that unfortunately. But I will look into it. So making Facebook live accessible. This is the number one reason why two years ago and we jumped into this I reached out to some of my colleagues in the network and people were like that we have not done it because you can't really make -- make it accessible and they have not done it and I don't know if they ever really do Facebook live. But even they were like good luck. So I was like okay and the reason we decided to do it with a little background is this is when in Texas the big exposé on how the Texas education agency was artificially holding down enrollment in special education and they had been doing it for decades. And we knew what was happening, but we could not get any movement on it. And they're one of our staff throwing a tip to a Houston Chronicle news reporter, heated a series of articles called denied and it exposed the illegal practice, and we decided that instead of putting a press release out with our response, we were going to do a Facebook live video with our response, and it just kind of went up from there. That I had to try to figure out quickly how to do it. The first thing people told me was that it is hard to make it accessible. And so here are some tips on how to make that happen. Use an ASL interpreter during the Facebook live. We do that almost every single time with a few exceptions. And when we don't have ASL, we always hear from our deaf community, where is the ASL. And I always say captions are coming soon. I am very sorry. It is usually I just got -- forgot to schedule the interpreter. We do use the service with certified interpreters. That is just a given. Add captions as soon as possible after posting and there are some ways you can do that and I won't go into a lot of detail about that today, you can do it for free on YouTube. You can probably watch a YouTube video on how to do it on YouTube. But I prefer to use a service called [Indiscernible].com because it is pretty easy and they are one dollar a minute for English captions and they used to be more expensive per minute on subtitles in another language, but right now there are only three dollars and I don't know if that is a special. That is a lot cheaper because they used to be seven dollars so they are about less than half of what they used to be. I know when you order -- if you order subtitles in another language you get the English captions for free is a part of that order. So if you do know that you want other languages, it is better to go ahead and do that. But a dollar a minute for English captions is nothing. You can get the captions in different formats and I would write this down somewhere in big letters. There is a special captioned file format that you do have to use to upload to Facebook for Facebook video. They have a special naming thing you have to do. When you are on there and ordering and how you wanted to come out you get a lot of different options and you have regular SRT and Facebook and Facebook ready or whatever and you can do transcript. I would say order as much as you want because it doesn't cost you anything to go for five different ways and it doesn't cost you any extra. But I found them, rev.com, and everybody I find online says how great they are and they do a fabulous job. You can do auto generated captions on Facebook but I like to say they are horrible and they are not done correctly and they have no punctuation. You can go in and edit them, but a 10 minute video will probably take you an hour or more to edit. YouTube's are pretty accurate, but they don't use punctuation. So you want to go in and put capitals and periods and things like that because they do run on and it could be acceptable. But if -- rev.com is probably your best option. Now, that is after-the-fact. And there subtitles. You can also do Spanish or other languages on YouTube as well. I will tell you and I figured out how to do this on my own I just played with it until he figured it out. I watch some videos and did some research, but I do have some information at the end that will help you a little bit with the captions part. Other subtitles. You can do captions during my video. They are possible. There is something called Facebook live API which allows that. But you have to use a third- party service to do it. We have not done it yet but I will do it on our Facebook live so that -- the best price and I found and I don't have it written down anywhere so you may want to write this down and I will type it in is I think it is something like that, aimedia.com. They are not very expensive but they have a minimum of 60 minutes or 90 minutes. So that is a challenge. I don't know if they have that minimum anymore, but they used to. So even if you are doing a 10 minute video, it will still cost you $60 or $90 to do you life captioning. And I am moving towards thinking we need to just start doing it. I will keep you all posted on how that goes, and it does take a little finagling, technology wise, but I think we will practice it and we will try to start using it on our end. It is possible to do life captioning. I don't think it is that hard. You have to kind of get it set up. So does anybody have any questions about this slide and very important information to remember? >> If you do start using live captioning, you continue to use an ASL interpreter? >> A good question. I think we probably will because you do have people with -- of some people that maybe became death later in life and they might not know ASL. Or you may have people who know ASL and maybe they are not, for some reason not as literate, and they have a hard time reading are reading captions because they are quick. I think ideally I would use both. >> Thank you. Good question. >> She put in what she thinks the link is to that media. >> Some of this is by trial and error. And some of it I have not tried yet but I am going to. >> It is the largest hurdle on Facebook live. I will say that if you could have an ASL interpreter during the event and add captions quickly after, and I tell you, rev.com, even though they tell you it is a 24-hour turnaround for English captions, if I send them like talking points from the video or even a script and you give them some of that additional information or even a resource that has that information that you have on your website or something like that? I will get them in a few hours. I usually get English captions very quickly. One time I got them in one hour but I don't promise that but you can get them very quickly, and sometimes what I do is I will go over to YouTube and I have started to do this just because I have learned how to do it quickly but I will get it and put it up on YouTube and I will get those captions and I will change the naming and put it up to Facebook until I get the rev.com one because I am so anxious. Sometimes if it is a short video, I will go ahead and do the Facebook generated and I will add them and add the rev.com later. But if you can do ASL, it captions quickly after, that is usually pretty acceptable to everybody. But I would do that extra of doing a live captions especially on what the content is, trying to add that into the mix. >> With rev.com there is no contract, and you pays you order. Yes. And their customer service is wonderful. I ordered sometimes, I had a script and I didn't have a video but I had a script and I thought, I thought the price is cheaper to do the translation by Warder page and actually got back in touch with me and said would you rather do this because it would be cheaper for you and I don't know anybody who does that. Their customer service is excellent and they refunded me on things when I maybe accidentally double ordered it and I did not realize that so their customer service is excellent. >> There is a question. Can you repeat what you mentioned earlier regarding the special font required? Was that tied to the special font required? Was that tied to using that rev.com service? >> I wonder if you mean -- I think what you are probably referring to Melissa is a said captions are in files just like you have a Microsoft Word file it is.doc and there are extensions to document names that show you what kind of file it is? Will captions are like that. They have an extension and there are different types. One is called SRT and I think it stands -- anyway SRT. Facebook requires a very specific way that you name -- it doesn't change the SRT but you have to add it before the SRT. Is something like captions .es or whatever and I won't go into that, but on rev.com, there is a selection that says Facebook ready subtitles or something like that and you click that is one of your things. I usually order the SRT and Facebook type and they have the regular type SRT. I order that in a transcript. If you do all of those three things, and it does not cost you any more to do all of those three, you should have pretty much everything you need for accessibility. I know that you all like them. I like them as well. >> So some top tips on contents going live. So I pulled this information from a video that I put a link at the end -- the end of this. That guy does a really good job. It is less than 10 minutes to watch and I highly recommend that you watch it. These are some top tips on your content. Take sure that you write a compelling title. In a minute you will see the point at which you have the opportunity to write and the title of your live video and make it compelling. Because that will be something that pulls people in. For example, compelling title, the three most important things you need to know about a meeting instead of I don't know what else it could be. But for ways you can give back without even spending a dime. A compelling title. Five things to remember when advocating for yourself or breaking news from the capital on the new cameras in the classroom [Indiscernible]. So compelling titles that capture people's attention. This is what you type in when you hit the go live button or don't go live immediately and you type in a title. You want to type something and that is short and compelling. These aren't necessarily short sure but you don't really want more than the line. The next thing is to grab their attention in the first 10 seconds of the video going live. Really all you have to do is you can just repeat the title and that is a way to do it. I think the bottom line is don't start by going, is this on? Can you hear me? Don't do that. Don't say can you hear me now? Don't do those things. To start your content and start with that compelling title and repeat what you have written down. Make sure to introduce yourselves and say who you are in your position, organization, even though it says that. If people end up sharing a live video, they might share it to their friends and their friends may not be familiar and they may not be familiar with your organization. So it is good to always introduce yourself and the organization every time. And the second one, that can establish some authority. But establishing your authority in this kind of note is basically showing people why they should listen to you. Why should they listen to you on this topic versus somebody else? Say I was going to do a Facebook live undoing Facebook live. And say I had my own business page for that or say I was going to do this webinar and cut it down to 10 minutes and doing on Facebook live on a page. I say hello I am Edie Surtees, communications director at the Texas P&A and we have been using Facebook live for two years now and with important disability rights information and we have learned a lot about how to do it effectively and do it with accessible features. And I will tell you our top 10 ways that you can make your Facebook Live successful . Basically, you get some background about yourself. Another example, I have been in advocate at disability rights Texas for a few years now and I have done a lot of cases and client assistance program cases where I have learned about the most effective ways to approach your counselor at the vocational rehab services. Today I will share some of my top strategies with you. So just establishing a little bit about who you are. It doesn't necessarily have to be that extensive. Can be important if you do have the time to elaborate on that. Encourage engagement. This is important. If you have to stick with anything, numbers one and two and number five, encourage engagement. So say to people, let us know you are hereby hitting the like button tag a friend that you think may want to watch this video as well and share this video on your page so your friends can see it. Just things like that to encourage engagement. Facebook does those things as well, but it is good when it comes from your mouth as well. Some people take some time to acknowledge and say hello and somebody says hello, glad you joined us. It is hard to manage all of that if you are the only one running the camera or even more than one of your running the camera. But you do your best to try to make it as two-way as possible. You also want concise content. What I mean by this is 3 to 5 main points that add value to a person's life. Tell them something they did not know before that will make their life better. So sometimes when we are in this field we have things that we think are important but we have to think about what is valuable to the viewer on the other end. And present it in a way that is valuable to them. So it is concise and very well outlined is important and not using our jargon. Don't sate waiver without explaining what a waiver is. Don't say homestead without explaining what it is. I know you want to be concise, but it has to be clear and understandable. It has to be short and to the point and actionable. In other words give them something they can do as a result of that specific talking point. The next item seems the same but it is a little different. It is called your called action at the end of the video, once it is all over. It can be like to find out more about this topic, visit our website at whatever and click on the resources menu item. Or, it could be, keep informed about disability rights issues by signing up for our newsletter at and show them how to do it. And later what you want to do is put these things in writing in your title or in the comment. Some people can easily click on them are get to them. Or you can even say things like leave us some comments on other topics you might want to see in the future. But give them some kind of call to action at the end in addition to any kind of actionable things they can do in the talking points as well. And then an optional thing you could do, it is little hard to pull off on Facebook live, and we have done it a little bit, where we have answered a few of the questions but if you are running it yourself, it is a little hard because the comments scroll up and you kind of can't see some of the earlier comments. So it is good to have another person watching that and keep track of what are some of the questions being asked and maybe ask to throw that out to the other person. We have done it in a way where the person on the camera says we are going to take some questions and the person behind the camera will tell me some of those. I will say something and say that is a good question. We don't really worry about doing this in this formal perfect way. It is idea if I can write it out and hand them to him but it doesn't always work that well to do it that way. Or we will just say please write your questions, and we will come back and comment on them and reply to them after we are live. People are fine with that. You can do that Q&A at the very minimum and you probably usually want to have that option. >> Are you sticking with me? It is a lot of information I do know. I am trying to give you as much is possible to make you a successful as possible and you can take or leave what you know or don't know already. But how to prepare. I am not going to go over these and a lot of detail and I will to show them to you but I will point out a few things. I would never, and this might help somebody like and I take it was Melissa that was concerned about being alive is that you just don't go live off the cuff. You can every once in while, but I have never done a Facebook live that we have not really specifically planned what was going to be said. We had, at the least, a detailed outline. Having a plan of what your objective is and an outline of what you will cover to meet the subject gives, and then go, and if you can, I suggest you have a detailed outline, detailed talking points, or even a script. You don't want people to read that script, but it is -- you want to do that because that will help you control the message of the person speaking on the other end and they won't roll off the cuff. Even though it might look like it is off- the-cuff and you say we decided to go live, if -- to do it right, there really is a lot of planning. There is planning to do. You want to make sure that you selected your location and we have done some in our offices, but we have done some outside and you may have to worry about some noise outside and you can put some things on your microphone to help you that. That make sure you know ahead of time of where you will be and make sure it is a place that doesn't have a lot of noise around it if it is inside. Frame your shot ahead of time. This is all stuff you don't want to do the day off. You picked the location based on what it looks like in a video frame and the video frame on your phone looks a little bit different than when you go live on Facebook. I think it pops in a little bit closer with Facebook life. So you always want to check it and practice it on Facebook live and not only on your page but your personal page. Sound. I like to use an external microphone instead of the microphone on the phone. But it depends on how far away the people need to be. If there are not a lot of people in it, there are just two people and I can get pretty close up and it is quiet, and may not use an external microphone. But sometimes, I have a microphone like this that I can plug into the phone. Or you can plug it into your computer. I have used lawfully are microphones as well. If you have more than one person you can buy splitters and that can split it to the two microphones and have that single entry into the phone, but I like to use an external microphone for better quality. I want to mention and I don't have it on here, your connection, I have found that it is better when I am on -- when I do these using a camera on a laptop and a wired connection versus wireless and the only reason is because I find on wireless connections that for some reason the voice and audio and video can be a little bit out of sync and I don't know why. I don't use my phone too often and I have more lately been using my laptop. And it does have a camera. But if you don't have a camera, Logitech has some really good external cameras that have Mike -- microphones in them as well and it picks up sound pretty well so I don't often use an external microphone when I use my laptop. I have never used additional lighting but I will say outside lighting is the best but then you have to deal with noise problems. If you are inside you have to watch for shadows. It is really strange but People's faces can be in shadow so you have to watch that when you're setting up your shot and I just want to remind you of that. I do have some links to some lighting things that I will end up ordering and trying that are not as extensive as some of the other things we used to tell people about which of these big things but just like this tabletop things you can use that can help get rid of shadows if you are indoors. Make sure to schedule the interpreter and get the live captions if you are live until people ahead of time that you are going live. We usually tell people a week ahead or a few days ahead and the date before and a few hours before and there is a thing called Facebook scheduler where you can actually schedule a live event and then start your live event within that but I have not been able to get that to work. I have not figured it out yet. But if anybody learns how to get that to work, please tell me or if you are ready know how. And choose which device. I would play with both to see what quality you like better. You probably depends on your mobile device as to what quality you will get. You might want to try -- and the camera that comes with your laptop may not be as good as an external camera you add to your laptop and have higher definition. So test both of those out. And then study your phone. You will want to use a tripod, and you have to add an adapter that will hold your phone. I like to use a desktop tripod like this one and this is the adapter you can buy and this is one that has these lakes that bend and that is groovy as well but you have to order the thing that goes with it to hold your phone and do practice runs of light and sound and that is just some tests. I said I was not going to through everything on the last one and I lied. These are some detailed instructions that you can refer back to. I believe this is exactly how it goes. This is when you are on the phone or life. But just notice some of these things and make sure you are on your business page and not your personal page. I will go down to the last point. There will be about a three second delay before you go live. If you are doing it from your laptop it will show the 321 I don't think if you are doing it from a noble device -- mobile device it kind of pauses and goes live. So when you go live weight before it actually started and point at your person to start. Another little tip on ending because I don't have it here, your first finish thing what they will say is let the ASL interpreter have a few more seconds to finish the interpreting before you stop. I've accidentally cut off the interpreter a few times so just another tip that you can learn from my mistakes. And these are more things and just try to check your comments and acknowledge people or tell them you'll answer later. This is a little bit about how to phase. When you are on it it gives you the option to phase it to your phone and then shared on Facebook after you went live. But you can bypass the saving it to your phone and then just uploaded to Facebook because you can download it from Facebook. But in the first few times I have done it, I went ahead and saved it to my phone also just as a backup just to be safe in case I was doing something wrong. But if you are on your laptop there is no way to download it to your computer and also uploaded to Facebook you just simply and an upload and you don't have to upload the live one and you can just get rid of it, but you will want to have it up there. So you and it. There are ways to download the video and I put some things in there and I fold around until I figured that out. I do want to say after you go live cut these are things that we have already talked about. Remember to get those captions on their subtitles and add any comments of anything you refer to during your video that would be helpful and put on links that you have mentioned and put it either in the title if it doesn't make the title to long for the post text or in the comments are both. I actually do both because if you put it in the comments, people who commented will see that you commented and you'll get a notification. Plus when you add it in the comments, it keeps it up in the feed longer as well. So answer questions on the post and promoted on social media platforms. There is a way you can go and get the specific URL to that video on Facebook and you can go on Twitter, and you can post it and say watch our video. Now, if people are not on Facebook, they can't watch it. That is why I usually put it also on YouTube because anybody can go to YouTube, even if they don't have an account. Were promoted in other social media platforms or just promote it in your newsletters or your website or other ways and do your downloading and uploading to YouTube and then I said also to review your analytics. You probably won't have that many people live and don't let that throw you. You will have more of your reach and a lot more of that will happen in the 12 to 24 hour and even 48 hours after, but look at your analytic and look at how your live videos are performing and also look at your analytics to find what is the day of the week when most of your people are online and what time on that -- they are online. For us it is Thursday afternoon. I don't know if it is the same for you, but when we do these live when we can we try to do them at that time but you don't have to do it at that time. But that is something. I think we are now into recommended equipment. I won't read these things to you. But I will tell you that I did not talk about this before, but if you are using a smart phone, you only have the shot you have. I don't have one but I will order one. You know on the back where this is the camera is. You can buy these things that clip on and create a wide-angle and the first one is a kit that has different types and it is really inexpensive because it is five and one and it gives you all these options and you might want to play with some of those in the second one has three of the different options, so it is a little less expensive and there is some kind of clip you have to use. What I don't know is that I know you use it on the camera, on the bat, like if you were doing that outside. If you flip the camera to look at yourself, I am not sure if you can clip it to the other side. I think it only works on the outside camera. That I don't know. I just wanted to give you that tip. Tripods. So the first one is the amount that is basically an adapter that holds your phone onto the tripod. You can use a tall tripod that is higher up. I do have one of those but I can't figure out how to take off whatever is on their and from the adapter. So you just want to make sure that if you have a really tall tripod. The one I have here does not. But you want to make sure and buy these amounts that allow you to hold your cell phone and it. These are some tripods mounts and I think to tripods and one adapter and these are all on Amazon. These are some microphones and you can get the lava layer microphones that clip on our held hat -- handheld. I have use handheld -- used handheld because it gives me this little cover that can you down pretty well this foam thing and it can be useful for that and none of this was really that expensive but the lava layer microphones are pretty good. You can buy more than one and you also have to buy extension cords for these. Because most of them only come with a short one and usually will have to buy an extension cord to reach the person and you are all not on top of each other. So I did put these on here and look at the lengths of the cords on some of these things and lighting, there are some things I looked up and found that are pretty inexpensive and portable and small. And then I get to do saw my top resources and Facebook has a dedicated section on using that video and I highly recommend that you look at that. The next has -- is a link to the video that has those top tips for content and there is another that has an article on Facebook live tips and I have video on how to add captions to Facebook videos. I think we are at Q&A time. >> I think I forgot to tell the operator to put the mute back on people. But I did not hear anybody. So if we are muted, we can take the mute off again. At this point, I will open it up for people to ask questions. They can either type them, or they can express them through audio. >> All lines are open for the audio. >> I will go with the first written question. What content topic has gotten the top hits? >> It is mostly special-education for us. Almost everything we do in special education. Especially because we have 8.5% cap on special ed and pretty much anything we do or have done related to that, along the way, has gotten the most. Special education, topic -wise and because it was such an awful thing that happened here and Texas and then we got laws passed and now they are implementing a corrective action plan so anything we do around that gets the most but that is for us. Any questions on the phone yet? >> I will then go ahead and go to the questions that are being typed. For equipment, what you think is a good budget to set for what you need? >> I would probably have to do some quick adding in my head. I have not purchased everything right up front, but I can tell you, you can probably get tripod, adapter, microphone, at least a few mics and extension cords copper probably around hundred dollars. David, do you think I am too off on that? >> No. I just bought a tripod and the iPhone holder and basically the kit and I think it was maybe two or $300 for everything and that is not including the phone of the camera. >> They recommend some higher-end microphones. >> You can get some cheaper stuff from Amazon. >> I looked and what I gave you are things that have higher ratings that had a lot of people rating them, a lot of reviews, or things that I have ordered. And then I think if you want to add on with lighting and some extra things that I mentioned, there was the lighting and I would say that as far as equipment. So maybe even say $250 for all things, David? >> Yes. I think that is about right. >> That is not bad. >> If you go to a camera store, it will cost you more than Amazon. >> Yes. You could probably get what you need for less than $250. But I would say that is for probably good equipment that will do the job, $200 is about right. >> And then of course you do have to think about your budget for translations and the interpreters in the captioning. And you just have to do -- have to find out what that costs and figure out how many times you will go live in a year and do a general budget. >> When you do the Facebook live videos is that you and the interpreter or do you have more staff helping? >> The way we do it is I am usually the camera operator, and I will have a staff person, at least one, helping on the camera. But usually if I use the phone, I am usually still watching it on my laptop because it is easier for me to watch the comments on the laptop and it is also easier for me if I use the laptop, to type in the title than when use the phone. It is little harder to type in your title because you are kind of doing this. I Deeley, you have the person on camera and the interpreter and you may have more than one person an interpreter. But then I Deeley, you might want to have somebody doing whatever the camera is and then another person watching the comments so that is ideal. Link the video. Here is the thing on that. And that is a good question. So it depends on your objective. I have seen live videos that are really long. I think if you want to get a lot of people while your life, you do have to go longer. But you really have to have the content to be able to do that. They say the ideal length is 18 minutes. However, I am not sure what I think about that, because for people who consume their video after it is live, I just know that for videos longer than about five minutes, I am done. Even if I am really interested, I am done. So I think you have to kind of play with that. We have done things -- we usually run somewhere between 10 minutes and 20 minutes. I find the 10 minutes is kind of a good medium ground. Shorter may do better, but I don't know yet. We have not tried breaking things up more. But we have gone longer. We have gone on a Medicaid fair hearing thing we did to educate people on how to prepare for one and it went 45 minutes. But it is a hot topic in Texas and we had a lot of people engage in it even after the fact. >> Quality over quantity. Yes. Do you mean quality of the content or do you mean quantity meaning the length or how many times you do it? Quality of content but quantity meaning how many times you go live? >> How long the video. Here's the thing. If your content is something that people care about, you can go a little bit longer. Here is the thing as well, you will never find in your analytics but a lot of people are not going to watch her whole video. Not many people. What happens is that you have some people who watch her video for like 10 minutes and they will watch her video for two minutes and others will watch the whole thing but your analytics show your average and it shows your most and least and it shows your average so sometimes it is hard. But there are some people that will watch the whole thing and there are some that will look at and say I don't have time for it now but I will watch it later. So I would say that a good guessing point is 10 minutes. If it is really quality in a hot topic and people -- you are trying to teach people they need to know, you can go longer. Because your reach it is not affected by how long people watch. A person can watch for 30 seconds and it will go into the reach. So that is why it is important to look at how many seconds your video is being viewed on average because reach can be a little artificial. And the number of minutes watching is going to be less is your video is longer, I can tell you that. >> It is 4:30. It is more of a comment in question. One of the concerns I have had about doing it is a fear of making a mistake or messing up and it is live. That I think what I have learned as I have watched some P&As do these and other events I have participated in, the mistakes do happen, and it is actually not that big of a deal. In fact, the viewers, I think kind of get a kick out of it because it just because it is like watching a blooper real. So that is something that is concerning people I think don't worry about it. Don't sweat it and don't let the fear of making a mistake prevent you from doing this because it is not a big deal. >> What is funny as well is whenever we do videos that are not live, people will mess up and they have to retake it. But when they are life, somehow they are able to go past their mistakes quickly and not get caught up. It is interesting how that works. And like I said, people expect it to be a little raw and unedited to a certain extent. We have a good video but at the beginning when I had go, I bump something over and you can hear this bump and then Stephen starts. And I say okay, and the thing is I can edit that out and repost it, but it does not get the same reach as a former live video. So I left it alone. I edit it on YouTube. Anyway. >> Well, I think that is it. Thank you so much, Edie. This is fantastic information. We really do appreciate your taking the time to do this. I know for everybody on the phone , Edie is very generous with her time and will always answer questions. So if you do have further questions for her or me, we are both available. Any last words, Edie? >> If you have anything that you have tried that you want to look -- let me know about, please keep in touch with me and let me know because I do want to continue to learn as well as be a resource. >> Great. I think that is it. This presentation will be archived on the website so you can ask -- access it later. Thank you, everybody, for attending, and thank you again, Edie. >> Thank you for your time, everybody. It was nice to have you with us. >> This concludes today's teleconference. Thank you for participating. You may now disconnect. >> [Event concluded]