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GIRL POWER Daisy Pearce was one of the stars of the female Exhibition Game at Etihad Stadium. Ñ PEOPLE, CUSTOMER & COMMUNITY DOROTHY HISGROVE GENERAL MANAGER — People, Customer & Community 88 AFL ANNUAL REPORT 2014 PEOPLE, CUSTOMER & COMMUNITY 89 BUILDING A HIGH- PLAY T0 PLAY PERFORMANCE CULTURE This year, we have also focused on building high performance WIN FAIR through the implementation of a more robust performance PEOPLE, AFL VALUES AFL VALUES management process and remuneration framework. The new performance management process includes ensuring 100 per cent of our employees have a performance scorecard to clearly articulate PLAY WITH PLAY AS ONE CUSTOMER & agreed targets and stretch targets. It is expected that progress is regularly measured and monitored PASSION TEAM throughout the year with formal reviews at mid-year and end of year. AFL VALUES AFL VALUES Our values have also been incorporated to ensure an COMMUNITY equal focus on both ‘the what’ (achievement of objectives) PLAY AS ONE TEAM and ‘the how’ (behaviours). Implementation of our new REFRESHING OUR VALUES We work as one team because together The AFL’s investment in developing the game remuneration framework has After starting in the role of CEO in June we achieve better outcomes. We bring also promoted clearer job levels, last year, Gillon McLachlan embarked on out the best in each other by embracing improved internal consistency refreshing our values to help take us our diverse range of ideas, skills and reaped rewards in 2014 with participation and more competitive pay for our to our next stage of success. backgrounds to achieve individual and people compared to the market. All employees actively contributed shared success. We celebrate our wins We have also invested to the refresh of the values through and always have each other’s back. passing the one million mark for the first time. in technology with the participation in a culture survey Our new values will be embedded implementation of a new Human DOROTHY HISGROVE and a series of workshops. in everything we do, becoming core Resource Information System GENERAL MANAGER — People, Customer & Community This high level of engagement ensured to how we do things at the AFL – (HRIS) to promote employee and we created values that reflected what how we make decisions and how manager self-service. is important to our people and what we we work together. want to stand for as an organisation. DEVELOPING CAPABILITY t the AFL, our success is Our new values are: Our values have also been dependent on having highly BOOSTING ENGAGEMENT This year we have introduced talented, engaged people In June this year, we conducted ‘the vibe’, PLAY TO WIN My Development – our new Individual incorporated to ensure an from diverse backgrounds our employee engagement survey to We rise to every challenge and do what Development Planning Program. equal focus on both ‘the what’ who are passionate about understand what our employees think we say we will do – we own the outcome. The new program is designed to our extraordinary fans and feel about working at the AFL. We thrive on pushing the boundaries support the ongoing learning and (achievement of objectives) Aand our extraordinary game. Overall we achieved an engagement beyond what we have done before to development of our people with a primary and ‘the how’ (behaviours). During the past 12 months, life result of 72.3 per cent – a positive achieve the extraordinary for our people, focus on excelling in their current role to at the AFL has positively transformed increase from the previous year. fans, partners and the community. achieve their objectives, as set out in their for our workforce of 650 people. Our employees told us they have performance scorecards. POSITIVE CULTURE We have invested significantly in uplifting seen progress made since the previous PLAY FAIR The program is employee owned and New AFL CEO Gillon McLachlan engagement, refreshing our values, year’s survey. Specifically, they feel Respect, integrity, honesty, empathy led and based on the 70:20:10 blended Ò developing capability and embedding more informed, see a stronger focus and a great work ethic earns us the learning model: a high-performance culture. on performance and accountability right to play. ÆÆOn-the-job learning and value the investment made (70 per cent). in building their capability. PLAY WITH PASSION ÆÆLearning through others Ensuring our people are Ensuring our people are engaged We love what we do. Passion, energy, (20 per cent). is of critical importance to our business fun and perseverance is at the heart of ÆÆFormal learning engaged is of critical in which we will continue to make our sport and is what drives how we work. (10 per cent). importance to our business improvements in the year ahead. Ò 90 AFL ANNUAL REPORT 2014 PEOPLE, CUSTOMER & COMMUNITY 91 JILL LINDSAY SCHOLARSHIP STUDY COURSE Fremantle CEO Emily Buysen from the North Melbourne Steve Rosich was GAME Football Club was awarded the 2014 the recipient of the Graeme Samuel Jill Lindsay Scholarship. Scholarship. Ò Jill Lindsay was the AFL’s DEVELOPMENT longest-serving employee, having Participation in Australian Football completed 41 years at the AFL in various surpassed one million for the first time roles, including VFL Park match-day in 2014 to reach 1,017,835 with 8.5 per cent manager and VFL membership manager growth across all program areas. This result before being appointed grounds is a credit to the extensive volunteer and operations manager in 1991. On February 7, development network that is dedicated 2011, Jill passed away after losing her battle to providing opportunities for all people with cancer. to participate in the game through clear In recognition of her outstanding pathways and program offerings. service, the AFL Commission created Our strategy to engage with students the annual Jill Lindsay Scholarship at school has again driven the majority to be awarded to the female graduate of growth while AFL 9s continues to attract with the most potential to come those not participating in other forms through the AFL SportsReady program. of the game. Pleasingly, club football The scholarship provides $20,000 of international chartered accounting has grown three per cent off a large base to assist further education. GRAEME SAMUEL firm Deloitte Touche Tohmatsu, with a significant component of that Emily is the Membership Manager specialising in strategic planning being junior and youth girls footballers. with the North Melbourne Football Club. SCHOLARSHIP and equity capital raisings. NAB AFL Auskick, the cornerstone of Before joining the Kangaroos, she was Fremantle Football Club’s Chief Executive He holds a Bachelor of Business degree our introductory participation pathway, the Consumer Communications Manager Officer Steve Rosich was awarded the 2014 from the University of Western Australia experienced a resurgence in 2014 with at the Western Bulldogs for two years. Graeme Samuel Scholarship. and is a chartered accountant. three per cent growth taking it to over Emily completed her AFL SportsReady The Graeme Samuel Scholarship The scholarship has been awarded 178,000 participants across the country. traineeship in 2005 and went on to provides the recipient with $20,000 for by the AFL Commission since 2003 Growth was experienced in a majority complete a Certificate in Public Relations use towards a study course and is awarded in recognition of Graeme Samuel’s of states and, importantly, participation at RMIT and a Diploma in Management to a senior manager within the football contribution to the game. Samuel was one grew by 14 per cent in the non-traditional at Victoria University. industry who is working specifically in of the original AFL Commissioners when markets of Queensland and seven per The Jill Lindsay Scholarship will help the areas of business or administration. it was formed in 1984. He resigned from cent in New South Wales. The heartland her complete a Masters in Marketing Rosich has been Chief Executive the AFL Commission in 2003 to take up markets of Victoria (nine per cent) and at Victoria University and she also has Officer of Fremantle since July 2008, the position of Chairman of the Australian Western Australia (11 per cent) also grew interest in the Disney management leading the club through a significant Consumer and Competition Commission. off already large participant bases. training program in the United States. period of strategic change on and off Over two decades, he played an Complementing our participation growth AFL SportsReady provides a laptop the field since his appointment, including invaluable role in the strategic direction was the engagement of 1.5 million students to assist her with her studies. the re-branding of the club in 2010 and the of the AFL competition and Australian involved in promotional, educational or Leading Australian women’s fashion development of a new elite training and Football in general. skill development clinics. Our ongoing brand Perri Cutten kindly made available administration facility at Cockburn Central Previous recipients of the Graeme challenge and focus is to continue to convert a voucher to the value of $750, while West, which is due for completion in 2017. Samuel Scholarship have included: participant growth at the school and entry Andi Pert, an HR consultant specialising During Rosich’s tenure, Fremantle has ÆÆTrevor Nisbett, CEO, West Coast Eagles FC. level into community club participation. in leadership development and executive posted consecutive record membership ÆÆSteven Trigg, then CEO, Adelaide FC, coaching, will mentor Emily for 12 months. figures in each of the past four years and now CEO, Carlton FC. HIGHLIGHTS FROM 2014 INCLUDE achieved above-budgeted profit in each ÆÆGeoff Walsh, then CEO of North Total participation of 1,017,835 comprising: of the past five years. On field, the club, Melbourne FC, former Director of ÆÆ NAB AFL Auskick – 178,552 under senior coach Ross Lyon, played in Football, Collingwood FC and now (up 3.5 per cent).

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