Media Contact: Jon Campbell 416-973-4655
[email protected] media.harbourfrontcentre.com FOR IMMEDIATE RELEASE SoundClash Festival Lineup and SoundClash Music Award Shortlist Revealed! Music festival and award celebrates blurred and expanded boundaries July 13-15 2012 TORONTO, ON (June 13, 2012) – In 2011, Harbourfront Centre launched the SoundClash Music Award , a search for the cutting-edge musical talent bubbling just under Toronto’s surface. This year, from July 13-15 , the SoundClash Festival extends those principles into a weekend of genre-defying performances from a variety of exciting performers local and international. Like its namesake – the competitions between reggae-DJ crews in 1950s Kingston, Jamaica – The SoundClash Music Award recognizes artists who pit sounds, genres and cultures against each other, and perform diverse, contemporary and boundary-busting music. The 2012 SoundClash Music Award Short List has been decided: OPOPO, Rich Kidd, Chloe Charles, Progress and the Rebel Alliance, LAL and Gyles will perform at the festival and be judged by both our panel of musical tastemakers as well as audience members for cash and prizes worth $10,000. Meanwhile, an international assortment of artists who are pushing the envelopes of their respective fields will also appear. Highlights of the SoundClash Festival include: • Performances from artists including Benin funk ensemble Orchestre Poly-Rythmo de Cotonou , Detroit rapper Elzhi, and short-listed SoundClash Music Award artists: OPOPO, Rich Kidd, Chloe Charles, Progress and the Rebel Alliance, LAL and Gyles ; • International dance crews and DJs face off for Braggin’ Rights ; • …And more! Listings info is below. For additional information and complete event listings, the public may visit harbourfrontcentre.com/summer/soundclash or call the Information Hotline at 416-973- 4000 .