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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
The Immersive Theme Park
THE IMMERSIVE THEME PARK Analyzing the Immersive World of the Magic Kingdom Theme Park JOOST TER BEEK (S4155491) MASTERTHESIS CREATIVE INDUSTRIES Radboud University Nijmegen Supervisor: C.C.J. van Eecke 22 July 2018 Summary The aim of this graduation thesis The Immersive Theme Park: Analyzing the Immersive World of the Magic Kingdom Theme Park is to try and understand how the Magic Kingdom theme park works in an immersive sense, using theories and concepts by Lukas (2013) on the immersive world and Ndalianis (2004) on neo-baroque aesthetics as its theoretical framework. While theme parks are a growing sector in the creative industries landscape (as attendance numbers seem to be growing and growing (TEA, 2016)), research on these parks seems to stay underdeveloped in contrast to the somewhat more accepted forms of art, and almost no attention was given to them during the writer’s Master’s courses, making it seem an interesting choice to delve deeper into this subject. Trying to reveal some of the core reasons of why the Disney theme parks are the most visited theme parks in the world, and especially, what makes them so immersive, a profound analysis of the structure, strategies, and design of the Magic Kingdom theme park using concepts associated with the neo-baroque, the immersive world and the theme park is presented through this thesis, written from the perspective of a creative master student who has visited these theme parks frequently over the past few years, using further literature, research, and critical thinking on the subject by others to underly his arguments. -
Hong Kong Disneyland Reopens on Sep 25 Taking a Prudent and Measured Approach
Please click here for high-resolution photos and video. Hong Kong Disneyland reopens on Sep 25 Taking a prudent and measured approach Reduced capacity and health measures in place with a five-day week operation Hong Kong, Sep 22, 2020 – Hong Kong Disneyland park will officially reopen to the public on Sep 25, 2020. In alignment with the latest guidance from health and government authorities, the resort will continue its measured approach with health and safety measures such as capacity control, health screenings, temperature checks, requiring face masks, social distancing, and increased cleaning and sanitization. Five-day week operation and online reservation During the initial reopening stage, the park will implement a new five-day per week operation and will be closed on Tuesdays and Thursdays (except public holidays and special days designated by the resort from time to time) until further notice. The park will also continue to control capacity as required by the government. The online reservation system will remain in place, with all guests being required to reserve their visit date with valid tickets or membership cards through the Hong Kong Disneyland Park Visit Reservation website prior to arrival. Magic Access members may begin to reserve their visit dates beginning on Sep 22. Reservations for other guests will begin at 12 pm on Sep 23. Guests are also required to make a health declaration as part of their reservation process. As a result of the recent closure and the current five-day per week operating schedule that will be in place, the resort is providing membership extension for Magic Access members*. -
Safety First at Hong Kong Disneyland
SAFETY FIRST AT HONG KONG DISNEYLAND SAFETY FIRST AT HONG KONG DISNEYLAND When Walt Disney envisioned Disneyland in the 1950s, he saw a safe environment where families could come together for fun. Since then, Disney parks and resorts around the world have been dedicated to creating dreams “SAFETY IS AT THE FOREFRONT OF and family entertainment for millions of people. Today, the health and safety of every Guest who visits and every Cast ALL THAT WE DO.” Member who works at Hong Kong Disneyland are our top priority. We believe that safety is our single most important responsibility as a theme park and resort operator. That’s why we put it first among our four quality standards, followed by courtesy, show and efficiency. Simply put, safety is at the forefront of all that we do. Our comprehensive safety and health guidelines meet – and often exceed – health and safety legislation. By establishing and maintaining safe systems at work, implementing safe work practices throughout the resort, providing safe work environments and equipment, and through safety education, we are committed to protecting the health and safety of everyone at Hong Kong Disneyland. We are dedicated to making dreams come true for our Guests and our Cast Members in a safe and clean environment. We thank you for your interest in safety at Hong Kong Disneyland. Sincerely, Dave Vermeulen Vice President, Resort Operations Hong Kong Disneyland Resort SAFETY FIRST AT HONG KONG DISNEYLAND 151 AttrAction SAfety Our maintenance team works round the clock to support ride safety. With 13 ride-based attractions and more than 300 ride vehicles in operation all year round, Hong Kong Maintenance and Inspection Disneyland inspects every single attraction each day Each attraction is routinely inspected by a team of of the year. -
Paris, Barcelona & Madrid
Learn more at eftours.com/girlscouts or call 800-457-9023 This is also your tour number PARIS, BARCELONA & MADRID 10 or 11 days | Spain | France How does La Sagrada Família compare to Notre-Dame? The Louvre to Puerta del Sol? Paris, Barcelona, and Madrid each offer world-class art and culture that, experienced together, will amaze you. From iconic architecture like the Eiffel Tower and Park Güell to savory regional cuisine like steak frites and paella, each day offers new and unforgettable experiences. YOUR EXPERIENCE INCLUDES: Full-time Tour Director Sightseeing: 3 sightseeing tours led by expert, licensed local guides; 1 walking tour Entrances: Royal Palace; Chocolate & churro experience; Park Güell; La Sagrada Família; Louvre; Sacré-Coeur Basilica; with extension: Disneyland Paris. weShare: Our personalized learning experience engages students before, during, and after tour, with the option to create a final, reflective project for academic credit. All of the details are covered: Round-trip flights on major carriers; comfortable motorcoach; TGV high-speed train; AVE high-speed train; 9 overnight stays in hotels with private bathrooms (10 with extension) DAY 1: FLY OVERNIGHT TO SPAIN DAY 2: MADRID – Meet your Tour Director at the airport. – Take an expertly guided tour of Madrid, Spain’s capital. With your Tour Director, you will see: Puerta del Sol; Plaza Mayor; Market of San Miguel. DAY 3: MADRID – Take a sightseeing tour of Madrid and visit the Royal Palace, the official residence of the Spanish Royal Family. – Take a break for a Spanish treat: chocolate and churros. Churros are a fried Spanish dessert traditionally accompanied with a cup of hot chocolate, or Café con Leche for dipping. -
Holiday Planning Guide
Holiday Planning Guide For more information, visit DisneyParks.com.au Visit your travel agent to book your magical Disney holiday. The information in this brochure is for general reference only. The information is correct as of June 2018, but is subject to change without prior notice. ©Disney © & TM Lucasfilm Ltd. ©Disney•Pixar ©Disney. 2 | Visit DisneyParks.com.au to learn more, or contact your travel agent to book. heme T Park: Shanghai Disneyland Disney Resort Hotels: Park Toy Story Hotel andShanghai Disneyland Hotel ocation: L Pudong District, Shanghai Theme Parks: Disneyland Park and hemeT Parks: DisneyCaliforniaAdventurePark Epcot Magic ,Disney’s Disney Resort Hotels: Disneyland Hotel, Kingdom and Disney’s Hollywood Pa Pg 20 Disney’sGrandCalifornianHotel & Spa rk, Water Parks: Animal Studios and Disney’sParadisePier Hotel Kingdom Water Park, Disney’s Location: Anaheim, California USA B Water Park Disney’s lizzard T Beach isneyD Resort Hotels: yphoon Lagoon Pg 2 ocation:L Orlando, Florida25+ USA On-site Hotels Pg 6 Theme Parks: Disneyland® Park and WaltDisneyStudios® Park amilyF Resort unty’sA Beach House Kids Club Disney Resort Hotels: 6 onsite hotels aikoloheW Valley Water playground and a camp site hemeT Park: Location: Marne-la-Vallée, Paris, France aniwai,L A Disney Spa and Disney Resort Hotels:Hong Kong Painted Sky Teen Spa Disney Explorers Lodge andDisneyland Disney’s Disneyland ocation: L Ko Olina, Hawai‘i Pg 18 Hollywood Hotel Park isneyD Magic, ocation:L Hotel, Disney Disney Wonder, Dream Lantau Island, Hong Kong and Pg 12 Character experiences,Disney Live Shows, Fantasy Entertainment and Dining ©Disney ocation: L Select sailing around Alaska and Europe. -
Administration's Paper on the Update on Hong Kong Disneyland Resort
LC Paper No. CB(4)998/20-21(03) For discussion on 24 May 2021 Legislative Council Panel on Economic Development Update on Hong Kong Disneyland Resort PURPOSE This paper updates Members on the operation of the Hong Kong Disneyland Resort (“HKDL”) in Fiscal Year 2020 (“FY20”), covering the period from late September 2019 to early October 20201. OVERVIEW OF FY20 BUSINESS PERFORMANCE 2. HKDL faced unprecedented challenges in FY20. Its business performance was adversely affected by the tourism downturn arising from the social unrest in the first quarter of FY20 (i.e. from late September to December 2019), and the coronavirus disease 2019 (“COVID-19”) epidemic in the remainder of FY20. As part of the Government’s anti-epidemic measures, HKDL closed its theme park for about seven months (217 days) in FY20. Under this prolonged closure, the hotels in HKDL were only able to operate at a much scaled down service level. 3. With much reduced Mainland and overseas visitors due to social unrest followed by basically a complete halt of inbound tourism due to the travel restrictions under COVID-19, HKDL relied primarily on local attendance in FY20. The park attendance in FY20 (i.e. with only five months of operation) dropped by 73% year-on-year to 1.7 million2, comprising 75%, 8% and 17% of local, Mainland and non-Mainland visitors respectively, and the average hotel occupancy in the year was 15%. As a result of the significant reduction in visitors at the resort, HKDL’s total revenue in FY20 dropped by 76% to HK$1.4 billion, as compared with that in the previous fiscal year. -
Paradise Pier California Screamin’
05_559702_part5.qxd 7/23/04 11:40 AM Page 182 Part Five Disney’s California Adventure A Brave New Park The Walt Disney Company’s newest theme park, Disney’s California Adventure, held its grand opening on February 8, 2001. Already known as “DCA” among Disneyphiles, the park is a bouquet of contradictions conceived in Fantasyland, starved in utero by corporate Disney, and born into a hostile environment of Disneyland loyalists who believe they’ve been handed a second-rate theme park. The park is new but full of old technology. Its parts are stunningly beautiful, yet come together awk- wardly, failing to comprise a handsome whole. And perhaps most lamen- table of all, the California theme is impotent by virtue of being all-encompassing. The history of the park is another of those convoluted tales found only in Robert Ludlum novels and corporate Disney. Southern California Dis- ney fans began clamoring for a second theme park shortly after Epcot opened at Walt Disney World in 1982. Although there was some element of support within the Walt Disney Company, the Disney loyal had to content themselves with rumors and half-promises for two decades while they watched new Disney parks go up in Tokyo, Paris, and Florida. For years, Disney teasingly floated the “Westcot” concept, a California version of Epcot that was always just about to break ground. Whether a matter of procrastination or simply pursuing better opportunities elsewhere, the Walt DisneyCOPYRIGHTED Company sat on the sidelines while MATERIAL the sleepy community of Anaheim became a sprawling city and property values skyrocketed. -
5D4N Magical Hong Kong with Disneyland
5D4N Magical Hong Kong with Disneyland Muslim Friendly Group Highlights > Sky 100 Observatory > TST Promenade > Avenue of Stars > Golden Bauhinia Square > The Peak with tram ride > Ocean Park Admission > Tung Chung Citygate Factory Outlets > Hong Kong Disneyland Day Tour with meal coupons > Mosque visit > Halal meals Day 1: Singapore – Hong Kong (Halal Dinner) Assemble at Singapore Changi Airport for your flight to Hong Kong as known as Pearl of the Orient. Upon arrival, you will be met by our representative and proceed to travel to Kowloon. Visit the Sky 100, a 360- degree indoor observation deck on the 100th floor, the highest observation deck in Hong Kong at 393 metres above sea level. After dinner talk a stroll along the famous TST Promenade, a harbor waterfront walkway that provides a great panoramic view of Hong Kong Island, followed by the Avenue of Stars which was set up to pays tribute to the names that helped make Hong Kong the ‘Hollywood of the East’. Day 2: Hong Kong (Breakfast in Hotel/Halal Lunch/ Halal Dinner) After breakfast visit the Golden Bauhinia Square, where you will find the famous Forever Blooming Golden Bauhinia Sculpture, a gift from the Central Government to mark the 1997 Handover -- an occasion that held tremendous significance for the world’s largest nation and that stands out as a landmark event. Next, visit Masjid Jamia, Hong Kong’s first mosque built in the 1840s. Also known as Lascar Temple, the mosque is of rectangular shape, with an arched main entrance and Arabic-style arched windows on all sides. -
Theme Park Fandom Theme Park Fandom
TRANSMEDIA Williams Theme Fandom Park Rebecca Williams Theme Park Fandom Spatial Transmedia, Materiality and Participatory Cultures FOR PRIVATE AND NON-COMMERCIAL USE AMSTERDAM UNIVERSITY PRESS Theme Park Fandom FOR PRIVATE AND NON-COMMERCIAL USE AMSTERDAM UNIVERSITY PRESS Transmedia: Participatory Culture and Media Convergence The book series Transmedia: Participatory Culture and Media Convergence provides a platform for cutting-edge research in the field of media studies, with a strong focus on the impact of digitization, globalization, and fan culture. The series is dedicated to publishing the highest-quality monographs (and exceptional edited collections) on the developing social, cultural, and economic practices surrounding media convergence and audience participation. The term ‘media convergence’ relates to the complex ways in which the production, distribution, and consumption of contemporary media are affected by digitization, while ‘participatory culture’ refers to the changing relationship between media producers and their audiences. Interdisciplinary by its very definition, the series will provide a publishing platform for international scholars doing new and critical research in relevant fields. While the main focus will be on contemporary media culture, the series is also open to research that focuses on the historical forebears of digital convergence culture, including histories of fandom, cross- and transmedia franchises, reception studies and audience ethnographies, and critical approaches to the culture industry and commodity -
7 Days 5 Nights HONG KONG + DISNEYLAND + YANGSHUO + GUILIN (Autumn)
7 Days 5 Nights HONG KONG + DISNEYLAND + YANGSHUO + GUILIN (Autumn) DAY 1 KUALA LUMPUR – HONG KONG (D) • Meet & Greet with our representative at Kuala Lumpur International Airport (KLIA) for flight to Hong Kong. • Arrive at Hong Kong International Airport, transfer to Kowloon Mosque and Islamic Center is the 2nd of the 5 major mosques in Hong Kong. • Next, shopping at Ladies Market, it is one of the most well-known street markets in Hong Kong by offering a wide selection of souvenirs, clothes, accessories and more. • Dinner at local restaurant and check in a hotel at Hong Kong. DAY 2 HONG KONG (B/L/D) • Breakfast at hotel. • Enjoy all day at Hong Kong Disneyland, the first theme park developed by the Hong Kong Disneyland Resort. (including lunch coupons) • Dinner at local restaurant and overnight Hong Kong. DAY 3 HONG KONG - GUILIN (B/L/D) • Breakfast and check out a hotel. • Transfer to Hong Kong West Kowloon Station to take the high speed train to Guilin. • Upon arrival at Guilin West Station, transfer to Chongshan Mosque for prayer. • Then proceed to visit Elephant Trunk Hill: It’s the symbol of the city of Guilin.Shape resembles an elephant drinking from the river. • Dinner at local restaurant and check in a hotel at Guilin. DAY 4 GUILIN (B/L/D) • Breakfast at the local restaurant. • Proceed to visit the Crown Cave by ride one-way slide car, this cave makes it a unique natural monument with all mean of exploration including boating, hiking, taking mini train and elevator. • Then, prayer at QianJing Mosque and lunch at local restaurant.