driving leeds city centre forward BID BUSINESS PLAN 2015 TO 2020 VISION FOR LEEDS THE driving BID4LEEDS leeds city VISION Many great partnerships, projects and initiatives exist across the city centre of Leeds. centre The BID’s vision is one of ambition. To drive Leeds city centre forward to compete on a global scale and to act as a pivotal coordinating voice uniting the businesses and communities of Leeds reflecting the diversity of the city. The BID’s approach will encompass forward leadership of new ideas and standards together with supporting and enhancing to compete on a global scale existing initiatives. 2 BID4LEEDS BID4LEEDS 3 VISION FOR LEEDS WHAT IS BID4LEEDS? BID4Leeds is the name given to the partnership run by Leeds BID Limited, which has been established as a not-for-profit company to act as the BID Proposer to create a Business Improvement District (BID) for investing in the city centre of Leeds. WHAT IS A BID? A BID is a business-led partnership that enables coordinated investment in the management and marketing of a commercial area. Governed by legislation to ensure fairness and transparency, a BID is created for a five year period following a successful ballot. During the term of the BID all businesses defined within this Business Plan will be required to pay the mandatory levy irrespective of whether they cast a vote in the ballot. 4 BID4LEEDS BID4LEEDS 5 why does leeds need a bid? back to 1875 was where Leeds is the only English city why does leeds Marks & Spencer originates outside London with its own - Michael Marks opened his repertory theatre, opera house 200,000 penny bazaar there back in 1884 and ballet companies. The and still operates as the largest Cultural Quarter is situated in of UK graduates need a bid? covered market in Europe. Many the east of the city centre with educated in Leeds independent retailers can be landmarks including the BBC Alongside this, there are found around the city amongst building and the West Yorkshire many other highly regarded the various streets and arcades Playhouse. Just to the south of Leeds is an economic powerhouse educational institutions within within the listed Corn Exchange. the city centre also lies the Royal the city including the Leeds Significant recent retail Armouries Museum, which is College of Music. One of the fastest growing cities investment has come to the city a major tourist destination for Leeds City Station is the busiest in the UK, Leeds has the second in the form of Trinity Leeds, the city. The most recent visitor in the North of England with largest concentration of financial which opened in 2013 joining destination is the new First Direct and professional services jobs 750,000 over 900 trains and 100,000 Harvey Nichols and the many Arena, which opened in 2013 passengers per day. and a population of over 750,000. other high street and high-end and has a capacity of 13,500. population names in and around Briggate As the UK’s largest financial and and Victoria Quarter. The many attractions and business services centre outside retail and leisure offerings leeds city London, this sector employs The Bank of England also are well supported by a wide over 124,000 people in the has a major presence in the variety of hotels across the city station is the city. Leeds is also recognised as city through its cash centre, centre ranging through budget, the UK’s most important legal which is responsible for bulk business and luxury. Much of busiest centre outside London, with note handling for the North this activity could be better in the north of england over 180 law firms. It also of England alongside over 30 joined up to maximise the has over 200 accountancy firms national and international banks no.3 opportunities and therefore the including the majority of the located in the centre. Further UK’s top retail BID will provide the mechanism But we must not be complacent. 20 largest UK practices. investment and development to ensure coordinated activity. The competition is not standing activity is continuing through destination SOURCE: JAVELIN still. Increasingly there is a the Sovereign Square scheme In terms of education, the city is need to collaboratively invest and West End schemes although The next major wave of host to 200,000 students across in our town and city centres there remains still little development is already a variety of institutions including to safeguard their future. With speculative office provision. underway through Victoria Leeds Trinity University, Leeds greater competition to the Gate with a major scheme Beckett University, the University traditional high street model; Leeds has consistently been comprising John Lewis, of Law and Leeds City College heightened customer and client ranked as one of the UK’s top specialist retail linking through with the College being the expectations; and increasing five retail destinations with over to Victoria Quarter and further 3rd largest further education pressures on public sector 1,000 shops and a wide variety city centre car parking. establishment in the UK. resources, a BID provides a of offerings although its position compelling and accountable has dropped in recent years. approach to ensure continued one of the fastest growing cities in the uk Kirkgate Market, part of which is Leeds is the largest concentration of financial investment and coordinated a Grade I listed building dating and professional services jobs outside London place management. 6 BID4LEEDS BID4LEEDS 7 The CONSULTATION 1 Feasibility The A comprehensive feasibility five presentations and three phase was undertaken, which workshops. Support for a 200 KEY ran from September 2013 BID for Leeds city centre was to February 2014. Members overwhelming and the feedback Consultation STAKEHOLDERS of the Feasibility Study team has informed this next stage of undertook a consultation consultation and development. process which involved It is critical that we have OVER 30 nearly 200 key stakeholders understood the priorities for you, MEETINGS through over 30 meetings, your staff and your customers when building the BID Business Plan for the next five years. 2 consultation A thorough consultation of all The survey was available We therefore created a variety of those likely to be subject to the distributed to online and by hard copy and levy, and therefore have a vote, was distributed to 100% of opportunities to engage with you were contacted during June businesses. Direct contact was 2014 to August 2014. A variety made with named individuals and to ensure your views were of means were utilised including for a total of 709 out of the email, telephone, face to face 100% probable 1,097 voters (65%) heard during the Consultation. and meeting presentations. of businesses during this phase. A variety of opportunities 3 Business Plan Projects Testing Draft Business Plan projects October 2014. This was sent TO engage were drawn up through the to all known voters via email BID4Leeds Steering Group and and distributed by hard copy this was tested through a variety through a variety of groups sent to of routes using email and hard and initiatives. all known copy versions for the month of voters 8 BID4LEEDS BID4LEEDS 9 L L L L I I H H E E B B N N O O L L S S E E I I O O A A N N R R T T E E T T H H L L S S L L E E E E I I B B I I L L R R A A M M O O S S R R A A F F A A N N C C T T O O D D W W H H C C N N K K O O L L D D A A A A U U C C O O R R B B L L S S T T R R O O L L K K E E L L A A D D P P L L C C R R E E L L L L R R N N A A N N R R C C E E A A O O H H H H E E I I W W C C L T L T V V S S E E R R I I I M I M A A E E D D C C T T Steps StepsMichael SadlerMichael SadlerN N E E Blenheim Blenheim E E R R Steps Steps Building Building V V R R Primary Primary T T Emmanuel Emmanuel A A A A R R SHEEPSCARSHEEPSCAR (LEEDS UNI) (LEEDS UNI) C C C CentreC Centre E E School School U U (LEEDS UNI) (LEEDS UNI) O O Covered CoveredBEE BEE C C CHG CHG walkway walkway ROV ROV E TER E TER D D N N A Leeds UniversityLeeds University LITTLELITTLELONDONLONDONA L Union (LEEDSUnionUNI (LEEDS UNI Marjorie & ArnoldMarjorie & Arnold B B L ) ) T Steps Steps Halo Halo L L T A Zi BuildingZi (LEEDS Building UNI) (LEEDS UNI) E E A O N N School PlayingSchool Fields Playing Fields C C O H H A A Subway Subway H I L H I L E E R R THETHEUNIVERSITYUNIVERSITYOF L LEEDSAOFR Y P LL LEEDSA R Y P L I I L L A C E A C E M M T T O O W W Steps StepsSteps Steps N N Steps Steps A A G G BROADCASTINGBROADCASTING L L K K A A T T PLACE PLACE E E Edward BoyleEdward BoyleMusic & Clothworkers’Music & Clothworkers’ W W Subway Subway Steps Steps Library (LEEDSLibrary UNI) (LEEDS UNI) O O (LEEDS MET(LEEDS) MET) Steps Steps Centenary ConcertCentenary Hall Concert Hall O O Steps Steps D D (LEEDS UNI) (LEEDS UNI) H H Steps Steps L L Steps Steps O D G O D G O O E S T R E E T E S T R EUE T U BroadcastingBroadcasting Ramp Ramp Covered walkwayCovered walkway S S Tower Tower The E The E Old Old Fenton L Fenton L BroadcastingBroadcasting Steps Steps A AHouse House Instituto NInstituto N E (LEEDSE MET) (LEEDS MET) CervantesT CervantesT Steps Steps S S Steps Steps Steps Steps E C Stoner E C Stoner N N N E N E O O A A C LEEDS UNI LEEDS UNI T T L L C Building ( Building ) ( ) N N H Steps Steps I T I T H E E P P E F F Y Y E R I N N E R RIINNNGE R OR I N G R O L A L A L L R R A A R Private Car ParkPrivate Car Park D A 5 D A 5 C C O O Y 8 8 The Y M M V V Covered Covered D D R R E E E E walkway walkway A A O Ramp Ramp O L L O O V V W W THETHEUNIVERSITIESUNIVERSITIES L L R R Private Car ParkPrivate Car Park