driving city centre forward BID BUSINESS PLAN 2015 TO 2020 VISION FOR LEEDS THE driving BID4LEEDS leeds city VISION Many great partnerships, projects and initiatives exist across the city centre of Leeds. centre The BID’s vision is one of ambition. To drive forward to compete on a global scale and to act as a pivotal coordinating voice uniting the businesses and communities of Leeds reflecting the diversity of the city.

The BID’s approach will encompass forward leadership of new ideas and standards together with supporting and enhancing to compete on a global scale existing initiatives.

2 BID4LEEDS BID4LEEDS 3 VISION FOR LEEDS

WHAT IS BID4LEEDS? BID4Leeds is the name given to the partnership run by Leeds BID Limited, which has been established as a not-for-profit company to act as the BID Proposer to create a Business Improvement District (BID) for investing in the city centre of Leeds. WHAT IS A BID? A BID is a business-led partnership that enables coordinated investment in the management and marketing of a commercial area. Governed by legislation to ensure fairness and transparency, a BID is created for a five year period following a successful ballot. During the term of the BID all businesses defined within this Business Plan will be required to pay the mandatory levy irrespective of whether they cast a vote in the ballot.

4 BID4LEEDS BID4LEEDS 5 why does leeds need a bid?

back to 1875 was where Leeds is the only English city why does leeds Marks & Spencer originates outside with its own - Michael Marks opened his repertory theatre, opera house 200,000 penny bazaar there back in 1884 and ballet companies. The and still operates as the largest Cultural Quarter is situated in of UK graduates need a bid? covered market in Europe. Many the east of the city centre with educated in Leeds independent retailers can be landmarks including the BBC Alongside this, there are found around the city amongst building and the many other highly regarded the various streets and arcades Playhouse. Just to the south of Leeds is an economic powerhouse educational institutions within within the listed Corn Exchange. the city centre also lies the Royal the city including the Leeds Significant recent retail Armouries Museum, which is College of Music. One of the fastest growing cities investment has come to the city a major tourist destination for Leeds City Station is the busiest in the UK, Leeds has the second in the form of , the city. The most recent visitor in the North of with largest concentration of financial which opened in 2013 joining destination is the new First Direct and professional services jobs 750,000 over 900 trains and 100,000 Harvey Nichols and the many Arena, which opened in 2013 passengers per day. and a population of over 750,000. other high street and high-end and has a capacity of 13,500. population names in and around Briggate As the UK’s largest financial and and Victoria Quarter. The many attractions and business services centre outside retail and leisure offerings leeds city London, this sector employs The Bank of England also are well supported by a wide over 124,000 people in the has a major presence in the variety of hotels across the city station is the city. Leeds is also recognised as city through its cash centre, centre ranging through budget, the UK’s most important legal which is responsible for bulk business and luxury. Much of busiest centre outside London, with note handling for the North this activity could be better in the north of england over 180 law firms. It also of England alongside over 30 joined up to maximise the has over 200 accountancy firms national and international banks no.3 opportunities and therefore the including the majority of the located in the centre. Further UK’s top retail BID will provide the mechanism But we must not be complacent. 20 largest UK practices. investment and development to ensure coordinated activity. The competition is not standing activity is continuing through destination SOURCE: JAVELIN still. Increasingly there is a the Sovereign Square scheme In terms of education, the city is need to collaboratively invest and West End schemes although The next major wave of host to 200,000 students across in our town and city centres there remains still little development is already a variety of institutions including to safeguard their future. With speculative office provision. underway through Trinity University, Leeds greater competition to the Gate with a major scheme Beckett University, the University traditional high street model; Leeds has consistently been comprising John Lewis, of Law and Leeds City College heightened customer and client ranked as one of the UK’s top specialist retail linking through with the College being the expectations; and increasing five retail destinations with over to Victoria Quarter and further 3rd largest further education pressures on public sector 1,000 shops and a wide variety city centre car parking. establishment in the UK. resources, a BID provides a of offerings although its position compelling and accountable has dropped in recent years. approach to ensure continued

one of the fastest growing cities in the uk Kirkgate Market, part of which is Leeds is the largest concentration of financial investment and coordinated a Grade I listed building dating and professional services jobs outside London place management.

6 BID4LEEDS BID4LEEDS 7 The CONSULTATION

1 Feasibility

The A comprehensive feasibility five presentations and three phase was undertaken, which workshops. Support for a 200 KEY ran from September 2013 BID for Leeds city centre was to February 2014. Members overwhelming and the feedback Consultation STAKEHOLDERS of the Feasibility Study team has informed this next stage of undertook a consultation consultation and development. process which involved It is critical that we have OVER 30 nearly 200 key stakeholders understood the priorities for you, MEETINGS through over 30 meetings, your staff and your customers when building the BID Business Plan for the next five years. 2 consultation A thorough consultation of all The survey was available We therefore created a variety of those likely to be subject to the distributed to online and by hard copy and levy, and therefore have a vote, was distributed to 100% of opportunities to engage with you were contacted during June businesses. Direct contact was 2014 to August 2014. A variety made with named individuals and to ensure your views were of means were utilised including for a total of 709 out of the email, telephone, face to face 100% probable 1,097 voters (65%) heard during the Consultation. and meeting presentations. of businesses during this phase.

A variety of opportunities 3 Business Plan Projects Testing

Draft Business Plan projects October 2014. This was sent TO engage were drawn up through the to all known voters via email BID4Leeds Steering Group and and distributed by hard copy this was tested through a variety through a variety of groups sent to of routes using email and hard and initiatives. all known copy versions for the month of voters

8 BID4LEEDS BID4LEEDS 9 L L L L I I

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E E B B N N O O L L S S E E I I O O A A N N R R T T E E T T H H L L S S L L E E E E I I B B I I L L R R A A M M O O S S R R A A F F A A N N C C T T O O D D W W H H C C N N K K O O L L D D A A A A U U C C O O R R B B L L S S T T R R O O L L K K E E L L A A D D P P L L C C R R E E L L L L R R N N A A N N R R C C E E A A O O H H H H E E I I W W C C L T L T V V S S E E R R I I I M I M A A E E D D C C T T Steps StepsMichael SadlerMichael SadlerN N E E Blenheim Blenheim E E R R Steps Steps Building Building V V R R Primary Primary T T Emmanuel Emmanuel A A A A R R SHEEPSCARSHEEPSCAR (LEEDS UNI) (LEEDS UNI) C C C CentreC Centre E E School School U U (LEEDS UNI) (LEEDS UNI) O O Covered CoveredBEE BEE C C CHG CHG walkway walkway ROV ROV

E TER E TER D D

N N A

Leeds UniversityLeeds University LITTLELITTLELONDONLONDONA L

L

Union (LEEDSUnion UNI) (LEEDS UNI) Marjorie & ArnoldMarjorie & Arnold B B T

Steps Steps Halo Halo L L T A

Zi BuildingZi (LEEDS Building UNI) (LEEDS UNI) E E A O

N N School PlayingSchool Fields Playing Fields C C O H H A A Subway Subway H I H I E E R R THETHEUNIVERSITYUNIVERSITYOFL L LEEDSAOFR Y L L LEEDSA R Y I I L L P L A C E P L A C E M M T T O O W W Steps StepsSteps Steps N N Steps Steps A A BROADCASTINGBROADCASTING L L G G K K A A T T PLACE PLACE E E Edward BoyleEdward BoyleMusic & Clothworkers’Music & Clothworkers’ W W Subway Subway Steps Steps Library (LEEDSLibrary UNI) (LEEDS UNI) O O (LEEDS MET(LEEDS) MET) Steps Steps Centenary ConcertCentenary Hall Concert Hall O O Steps Steps D D (LEEDS UNI) (LEEDS UNI) H H Steps Steps L L Steps Steps O D G O D G O O E S T R E E T E S T R EUE T U BroadcastingBroadcasting Ramp Ramp Covered walkwayCovered walkway S S Tower Tower The E The E Old Old

Fenton L Fenton L BroadcastingBroadcasting Steps Steps A AHouse House Instituto NInstituto N E (LEEDSE MET) (LEEDS MET) CervantesT CervantesT Steps Steps S S Steps Steps

Steps Steps E C Stoner E C Stoner N N N E N E

O O A A C Building (LEEDSBuilding UNI) (LEEDS UNI) T T L L C

N N H Steps Steps I T I T H

E E P P E

F F Y Y E R

I N N E R RIINNNGE R OR I N G R O L A L A L L R

R A A R

Private Car ParkPrivate Car Park D A 5 D A 5 C C O O

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W W THETHEUNIVERSITIESUNIVERSITIES L L R R Private Car ParkPrivate Car Park O O Roger StevensRoger Stevens

Steps StepsY Y E E P P R R Building (LEEDSBuilding UNI) (LEEDS UNI) R R L L M M A A S S W W G W G W U U BID area O O H H

E E O O I I R Steps Steps D D R T E T E M M B B L A L A L O C L O C

R R

K N N K K K S S E E I I Steps Steps S T R E S T R E

N N A A

N N A D A D WoodhouseWoodhouse E T E T

I I L L R V RVO R O R O O A A E E V V C C

F F R N N R N N Lane Lane E E O R R Ramp Ramp O O O L L L L S S M M

Y Y Steps Steps Sky Plaza P A P A U U

A A L Dry Dry R K R K L P P S S

S S C C

D W W D

I I (LEEDS MET) (LEEDS MET) E E H H

L L T T L O W L O W Dock Dock Lloyds Lloyds H H R R A D A D I I E E R R T E R T E R L O V E L LL P K O V E L L P K O O R O R O R A C R A C Subway Subway L L L L O O L N L N E E E R E R Banking Banking H H LINCOLNLINCOLN C O C O M M GREENGREEN E E O A D O A D Steps Steps I N I N S S L L Group Group T T S T S T Central Central Steps Steps Churchill BarracksChurchill Barracks R R Main entranceMain entrance Steps Steps E E Sports CentreSports Centre Village Village E T E T LEEDSLEEDS T P T P (LEEDS UNI) (LEEDS UNI) (LEEDS UNI) (LEEDS UNI) Subway Subway R R R R U U O O Premier InnPremier Inn Springeld Springeld O O V V House House C C I D I D Steps Steps E E E E S K S K METROPOLITANMETROPOLITANR R N N Steps Steps I N N I N N B B A NorthernA Northern C C E R E R A A E E L A L A C C U U E E N E N E K K Q TerraceQ RTerrace R P P H H QueenS QueenS The L The L Y Y H H Student Student (LEEDS MET) A (LEEDS MET) A A A D D Y Y Tesco Tesco UNIVERSITYUNIVERSITYN N U WellnessU C Wellness C G G S S E E D D SquareE SquareE Q Q E E R R Local Local T T E E Steps Steps Union Union E E S S A F A F Steps Steps T T T T T T Steps Steps Express Express House House Centre Centre T T J J E E E R E R E E Leslie Silver,Leslie Calverley, Silver, Calverley, U U O N O N Shops Shops E E R R R R Q Q N QUEENN QUEENLEEDS MET LEEDS MET S S O O R R A A R A R A Portland & WoodhousePortland & Woodhouse (LEEDS MET) (LEEDSE MET) E ( ) ( ) T R T R C O C O S K S K H H T T C C C C C L A R E NCDLOANR EWNADYO N W A Y E E E E T E E T N C O N C O I N N I N N N N S S E E E E Buildings (LEEDSBuildings MET) (LEEDS MET) U U R D S R D S E R E R E E A A Steps Steps Q SQUAREQ SQUARE T R E T R E L A L A Steps C Steps C ’ ’ I I E E E T E T N N A A S S R R E E L L T T C C The The R R O O P P S S T T A A T T Worsley Worsley O O Y Y I C I C L L The The E E T TA A P P V V Building Building R R R R D D E E Light Light R R E E R R O O (LEEDS UNI) (LEEDS UNI) Y Y D D E E D D T T Building Building S S GeneratingGenerating A A A A H H Y Y Steps Steps D D S S (LEEDS UNI) (LEEDS UNI) C C N N H H W W O O A A Station Station ARENA ARENA E E O O O O A&E A&E D D R R D D Complex Complex THE BID R R C C L L

Y Y N N Yorkshire BankYorkshire Bank

C C Rose Bowl Rose Bowl Steps Steps S S I N I N T (LGI) (LGI) A A T C C

L L H H O O

A A L TheL Rose BowlThe Rose Bowl D D L L E E E (Underground)(Underground) E A A L L T T Leeds CollegeLeeds College N N C C S E S T R E E TS E S T R E E T (LEEDS MET) (LEEDS MET) Steps Steps LOVELL LOVELLPARK PARK N N G G D D L I T T L E W OL IOTDT HL EO UW O O D H O U V V R R R R A A T T E E E E of Buildingof Building A A E E N N Steps Steps E E R R Main Main E E O O N N N N E E Opal 3 Opal 3 L L R R K K Steps Steps V V R R P PP P E E R R R E R E Jubilee entranceJubilee entrance O O Portland Portland O O N N K K R R C C Y Y T T A A E E O O L L D D T T S S D D K K LEEDSLEEDS L L E E T T S S A A R R C C LGI LGI G G Crescent Crescent E E Wing ( ) Wing ( ) E E A A A A E E L L N N Steps Steps N N T T C C D D L L Y Y T D T D L L A A L L G G A A E E R R E E T T I I Steps Steps L L A A E E L L C C M M R R R R L L A N A N H H E E R R T T E E T T S S D D R R O O A A R R S S G G E E GENERALGENERAL E E T T N N I I T T O O E E I I D D N N E E T T N N S S C C K K R R A A B B R R I I N N B B D D L L R R W W U U Y Y N N R O R O E E R R Clarendon Clarendon ’ S ’ S E E A A C C R R O O V V E E O O E O E O T T T T Y Y N N W W A A A A G G T T S S E E L L E E H H T T E E K K R A R A R R R R

N N Steps Steps L L C C LGI LGI E E B B A A N N Wing ( ) Wing ( ) O O S S E E E E T T R R T T R R T T D D INFIRMARYINFIRMARY O O D D E E L L H B H B E E R R G G P P E E A A T T L L O O E E I I E E R R W W O E O E T T Merrion Merrion R R T T G G A A N N S S S S M M O O L L G G O O M M O2 O2 T T E E B B D D R R T T R R M M LGI LGI TechnologyTechnology Campus Campus Centre Centre O O ( ) ( ) E E Denison Denison A A Martin Martin D D Morrisons Morrisons S S A A N N O O B B L L Y Y H H N N O O Academy AcademyI (LEEDS ICITY COLLEGE(LEEDS) CITY COLLEGE) S S K K R R A A D D T T E E E E T T M M Hall Hall Wing Wing T T A A D DT C T C N N H H T T A A Old MedicalOld Medical R R H H K K Y Y T T O O L L T T Civic Hall Civic Hall E E Brunswick Brunswick M M Car Park Car Park L L W W T T S S A M A M K K E E E E V V LGI LGI A A N N ( ) ( ) C C T T School (LGI)School (LGI) R R Boots Boots S S R R T T L L T T R R L M V L M V G G S S Point Point R R U U O O C C E E O O O O E E M M E E E A E R A R A A O O A A N N Bowling AlleyBowling Alley O O W W W W V U V U R R O O W W A A E E K K N N Q Q O O N N G G L L Private GardensPrivate Gardens N N L L S S O O R HedleyR Hedley Pure Pure N N R R E E V V R U R U E E E E S T S T Pratt’s Pratt’s C C M M G G S S C VC V O O D D U U E V E V A A O O N N T E T O E O L L I I U U E E M M E E B B T T A A D D L L H H Baa Baa P Verity P Verity Gym Gym A A N N C C D D E E O O N N T T A A O O E E R R MABGATEMABGATE Steps Steps R R O O N N S S S S H H L L W W R R P P M M M M Bar Bar D D A A L A L A E E B B T T Home BargainsHome Bargains T T O O C C L L R R C C B B B B H A N O H A N O G G BrothertonBrotherton L CommerceL Commerce E E O O R R V V I I The The E R M E R M S S T T H H Leeds Leeds U U A A T T M M V V H H R R L L N N T T T T A A C C WoodhouseWoodhouse Wing Wing The CuthbertThe Cuthbert A A E E E E Q Q O O W W N N B K B K O O House House Reliance Reliance S S G G area College L College L D D L L T T E E O O R R Leeds City Leeds City O O N N

K K Square Square R R LGI LGI Brodrick Brodrick E E U U ( ) ( ) W W S S MERRIONMERRION R R E E Y Y Sir Peter SirC Peter C U CostaU Costa A A Leeds CentreLeeds Centre E E T T E E LAR LAR E E of Art T of Art T R R B B EN EN Museum Museum E E A A D D B B ON ON R R W W K K R R R R E E Fairbairn Fairbairn RO A D RO A D S S Yates’s S Yates’s S for the Deaf for the Deaf U U & Design E& Design E C C N N S S R R B B E E CENTRE CENTRE G G T T E E I I S S B B Steps Steps W W A A T T H H I I

Footbridge Footbridge Y Y Hanover SquareHanover SquareE E R R Wellcome Wellcome W W C C S S Steps Steps K K E E N N S E S E K K A A MILLENNIUMMILLENNIUM A A

S S S S E E St George’s St George’s T T N CN C N N N N P P L L R R Wing Wing T T N N E E R R L L D D N N E E E AE A D D E E E E

L L T T A A Church andChurch and T R T R A A U U N N L L D RD R Steps L Steps L O O Ramp Ramp S S L L O O (LGI) (LGI) SQUARESQUARE I L I L O O R R A A N N R R E E W W E E R RR R

N N Private Car ParkPrivate Car Park T O T O N N B B S S E R E R E

E E E

I I V V Crypt Crypt G G B B T T B B E E L L H H A EA E S S C C R R R R I N I N G G E E U U O O R R S S S S R R Trafalgar Trafalgar E E N S N S W W T T E E E E

U U A A T T W W P P G G E E O O V V O O R R E E I C K I C K Maplin Maplin E E R R Playground Playground S S M M Y Y A A S S N N T T Street Street T T Y Y All All One Stop One Stop R E R E Belgrave Belgrave R R B B D D Revolution Revolution E E O O O O B B E E T T S S A A Y Y Steps Steps Centre Centre Street Street D A D A R R E EE E V V G R E G R E T R E E T T R E E T Bar Bar Private Car ParkPrivate Car Park S S Q Q R R S S A A A T G A T G S S C C N N G G C C E O R G E O R G D D Fairfax Fairfax RO RO Y Y A A A A E S E S N N T T L L A A T R T R A A R R E E E E U U W W L L S S

N N The The E E E E T T One One A A R R S O O T T R R CarriageworksCarriageworks S O O N N N

The proposed I S I S P O P O Mandela Mandela Council OcesCouncil Oces House House F A F A E E A A

R R

A A

E N E N T T L L D D B R R Oceana Oceana B Crispin HouseCrispin House

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O O A

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E E V Fairbairn Fairbairn S S R R T T

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(LEEDS UNI) (LEEDS UNI) A A I I

O O I I S S N N N N N N A A P P T T N N G G K K S S

Car Park Car Park O O T T E E E E Y

Nation of Nation of Y R R W W W W CIVICCIVIC L L M M W W E E R R A A Old Old E E E E M B M B H H E E R R Y Y E E T T R R R R Cathedral Cathedral E E I I I N I N O O O O BID area is shown. S S B B A A R R

R R ShopkeepersShopkeepers Foot Foot O O G G R R C C N N N N K K G G School School L L P P R R D D K K H H T T B A B A L L R R M M I I A A O O Nueld Nueld C C I I C C O O

K O K O K K E E A A A A A A N N Locker Locker R R D D D D

L L A A O O D D

E E X

A A Ramp Ramp X A A N N Board Board B E B E

E E Health Health R R A A L L L L

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E E F Merrion Merrion S S L N N L L L U U M E M E 6 4 6 4 T R E E T R E E

T T N N R R T T O O A L E X A N D AE L E X A N D E R R E E R R

Private Car ParkPrivate Car Park S T S T I I I O I O M M V S S O O V R E R E

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Hospital Hospital R Gardens Gardens S S   D D T T T T

B B S T A S T A R R

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Park Lane Park Lane E E ’ S E ’ S E T E T S

U U S T R E E S T R E E S St John’s St John’s

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E E MagistratesMagistrates G G

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R R R Post Post T

(LEEDS CITY COLLEGE(LEEDS) CITY COLLEGE) R R Steps Steps T L L L L C C

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A Radisson Radisson R

Y Y Courts Courts R

R R L L Office Office C

Combined Combined C QUARTERA QUARTERA

Ramp Ramp Grand Grand E

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D D A A E S S Blu Hotel Blu Hotel

Holiday InnHoliday Express Inn Express L L Underpass Underpass Y

Courts Courts Y Leeds Leeds E

N N E Arcade Arcade Please visit T T Light Light Steps Steps St John’s St John’s Street Street

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T E E Henry Henry T ST JOHNSTS JOHN S LAW LAW Central CentralLeeds Leeds R R ’ ’ T T

Leeds GrandLeeds Grand E E S Leeds Leeds S Church Church O O E E E E

WOODHOUSEWOODHOUSE D D Moore Moore T T T T Library LibraryArt Art Theatre & Theatre & N N E E R R Town Town M M E E E E CENTRE CENTRE P P COURTSCOURTS

R R R

R L L Oxford Oxford Gallery InstituteGallery Institute Opera HouseOpera House A A A R A R R R Hall Hall T T S S

D D Tiled Tiled T T T T E E Topshop Topshop L L R R Nisa Nisa O O THE LIGHTTHE LIGHT E E E E Underpass Underpass R R N N O O T T S S

Place Place Age UK Age UK Howard Howard R R T T S S E E Hall Hall W W T T F F O R M A L D R O R M A L D R H H T T O O C C T T Metro Metro W W O U O U O O Fire Fire Steps Steps R T E R T E M M

T Chapel Chapel T E E X X Assembly Assembly S S E E F F Steps Steps Steps Steps E E A A Ramp Ramp Ramp Ramp T T R R Station Station R R T T X X E E Victoria SquareVictoria Square R R Y Y O O Steps Steps Room Room Car Park Car Park Steps CenotaphSteps Cenotaph Dortmund Dortmund M A M A A A ’ S ’ S F F R R T T O O A A Westgate PointWestgate Point K K R R www.bid4leeds.com Victoria GardensVictoria Gardens L A L A E E S S G G War MemorialWar Memorial Square Square N N S S O O Browns Browns E E H H E E T T A A C C T T R R R R R R Edward EdwardN N Steps Steps T T T T G G I S I S I I C C E E O O S S E E The Sainsbury’sThe Sainsbury’s I I N N D D A A T T S S A A N N E E Street Street T R T R V V L L R R E E E E R R E E T T L L T G T G Halifax HalifaxDrayman Drayman A A W E SW E SA T E A T E E E T T T T A A R R H H E E P P Footbridge Footbridge H H B B E A DERAODWR O W R R TravelodgeTravelodge M M T T E E G G

W W E E Steps Steps A A E E S S Town Hall Town Hall TK Maxx TK ArgosMaxx Argos R R R R R R W W D D L L D D T T Steps Steps A A Y Y Clas Clas I I I I U U T T Tavern Tavern E E P P A A N N E E Park Row Park Row L L E E S S Falk Falk N N R R B B R R G G E E I I M M D D T T L CarL Park Car Park Ohlson Ohlson P P R R N N T T East EastE R E R House House Bar & Bar & B B S S E E G G H H R R Sam’s Sam’s M M Job Centre Job CentreS S I I S S for a full list of T T E E Leeds Leeds T T T T N N G G PC World PC World Primark Primark Steps Steps Street Street R R N N Brasserie Brasserie E E A A G G E E T T E E I I U U P P Chop Chop L L E E E E W W Y Y

D U D U A R A R Building Building T D I A T D I A R R T T K K K K S S B B N N E E E E S S T T O O Arts Arts

O O C C Q U Q U L A L A I

O O Footbridge Footbridge A R A R I D Y D Y A A E E

N House House N E E U U Sports Sports L L D D R R M M E E R R N N Society Society A N A N

B B O R O RT T T T E E G

G Q Q E E R R T H T H T T T T P P Lloyds Lloyds U U A A O O R R H H A A

Napoleons Napoleons S S Direct Direct R R Y R R Y

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C C P P 4 4 B B S S S O S O R R U T H P A R AU T H P A R A P P WaterstonesWaterstones Steps Steps T T A A D E D E

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H H TSB TSB Casino Casino E E E E L L U U M M T T E E E E

S S E E A

A   U U City City A A Quarry Quarry

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I I B B S S E

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R R M BlenheimM BlenheimPrivate Car ParkPrivate Car Park E E B A N A N S S S D D S C C K K A A S S K K RBS RBS S S T T

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S S NHS NHS TD WaterhouseTD Waterhouse R R House ( )House ( ) A A T T A A U U Waitrose Waitrose

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A A A A I I A A N

N E Thornton’sE Thornton’s R

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K K The BUSINESS PRIORITIES THE BUSINESS PRIORITIES Following the extensive consultation, a set of clear business priorities have been identified for the first five years of the BID.

THE PRIORITIES ARE: 1 AIMING FOR HIGH 3 ADDING VALUE STANDARDS The BID has the ability In the competitive landscape through coordination of effort that we are faced with, it is and investment to increase critical that the BID ensures that performance and achieve cost the city is ambitious and aims efficiencies whilst ensuring it higher in terms of place shaping doesn’t just duplicate or replace standards to maintain and existing provision. enhance the quality of provision and service across the city.

2 RAISING THE PROFILE Leeds has a great deal to offer, and much more investment still to come. We must raise the profile of the city from both a consumer and corporate perspective.

12 BID4LEEDS BID4LEEDS 13 THEME 1: THE THEME 1: THE LEEDS 01 LEEDS WELCOME WELCOME Leeds is already a successful city with the potential to be great. More needs to be done to ensure the city is maintained and enhanced over the coming years. We must not be complacent.

FIRST DIRECT arena WAS VOTED BEST NEW VENUE IN THE WORLD AT THE 2014 STADIUM BUSINESS AWARDS THEME 1: THE THEME 1: 01 LEEDS WELCOME

1 PHYSICAL RAISING The proposed projects WELCOME FOCUSING ON that the BID could Improving the access points deliver include: to the city centre to ensure a THE GAME better ‘physical’ welcome at all entry points, especially the LEEDS’ train station, and to ensure ease CULTURAL, RETAIL, of navigation around the city FOR THE utilising new contemporary, LEISURE AND consistent and visible way finding signage. COMMERCIAL ASSETS

CITY 2 DISTINCTIVE 3 BRANDED WELCOME WELCOME Developing and delivering Creating a uniformed team of a robust marketing and BID Ambassadors to provide a communication strategy meet and greet service, which showcasing and focusing on could include static and mobile Leeds’ cultural, retail, leisure information points as the need The public sector providers including Leeds and commercial assets. Start the arises. These Ambassadors could welcome for the consumer right act as the eyes and ears for the City Council and the West Yorkshire Police from the online perception in city both reporting on standards the form of a strong consumer of cleansing and enforcement deliver a robust and thorough cleansing, and corporate brand and website whilst also acting as an street management and policing service for the city and continue this information conduit to individual through the full suite of digital businesses as required. that ensures a clean, safe and welcoming and physical media propositions to ensure prospective visitors environment to workers, shoppers, and users have all the information available to them. residents and visitors alike. But the Targeted campaigns to celebrate Leeds’ distinctiveness would requirements of a high-class city often go include a focus on independent beyond the statutory obligations. retailers, markets and the cultural offer to name just a few. BID4Leeds will focus on projects and initiatives that raise the game for both the physical and digital welcome to the city.

16 BID4LEEDS BID4LEEDS 17 THEME TWO: THE THEME 2: THE LEEDS 02 LEEDS EXPERIENCE EXPERIENCE Over the years, Leeds city centre has lacked a sustained series of city events and activities of a national scale, but more recently has been boosted by the opening of the Arena together with hosting Le Grand DÉpart of the Tour de France and this must be built upon. With heightened competition there is a need to ensure a well-rounded schedule of activities suiting all users of the city, to maximise investment and footfall. THEME TWO: THE 02 LEEDS EXPERIENCE

THEME 2: 1 COORDINATED 2 ANIMATING maximise The proposed projects EVENTS PROGRAMME THE STREETS that the BID could Creating a year-round Generating a series of deliver include: programme of activities, from propositions to animate the investment large signature events through streets including items such to small-scale sector-focused as streetscape improvements, promotions, to build on the green audits and initiatives, existing well-established planting schemes, street and events and to identify gaps furniture and banners. and opportunities for further provision to enhance the 3 PROVIDING A business performance of the city. Build on the ‘Tour de ONE STOP SHOP footfall Acting as a one stop shop for France’ effect that the city was so proud to achieve. businesses to ensure a clean and safe city centre. Working with the various existing initiatives Building on the such as Radio Link, Pub Watch, Tour de France Taxi Marshalls and Street Angels effect that the city was that are run through partners including Leeds City Council, the Police and BACIL (Business Leeds City Council, Visit Leeds and Leeds so proud Against Crime in Leeds) to ensure a well-managed city both Hotels and Venues Association currently to achieve day and night. deliver some of these elements and Activities could include consumer-facing initiatives 4 BUSINESS TOURISM inevitably many of the major initiatives to increase footfall such as coordinated retail opening PROPOSITIONS and indeed statutory services are hours during Christmas trading To support the creation of a city or promotion-led activity to wide project team to generate funded and delivered by the City Council. increase overnight stays across and fund a business tourism the city. Particular emphasis strategy around the ‘Leeds - The However the BID provides the opportunity to would be placed on driving Conferencing City’ Proposition. footfall and spend at times of put a sharper focus on coordinated efforts, the day and week when Leeds 5 STIMULATING management arrangements and an all-round currently underperforms. A MODERN CITY Identify opportunities to programme of events and activity for the maximise the experience for all users of the city utilising benefit of the city centre together with modern technologies such as supporting the provision of free adding value and supporting the delivery of WiFi throughout the city. existing aspirations across the city.

20 BID4LEEDS BID4LEEDS 21 THEME THREE: THE 03 LEEDS BUSINESS VOICE THEME 3: THE LEEDS BUSINESS VOICE Cities operate more efficiently and profitably if businesses and public authorities are working effectively together. A strong, representative and effective business voice is therefore a critical component of successful place management. THEME THREE: THE THEME 3: 03 LEEDS BUSINESS VOICE

1 ONE VOICE 4 ACHIEVING The proposed projects FOR BUSINESS ECONOMIES OF SCALE that the BID could Creating a conduit for all sectors Driving down occupancy SHARPENING across the city centre to ensure costs for businesses including deliver include: their voice is heard at a strategic investigation into a possible level whilst also on a practical business recycling service level to report on operational and other collective buying THE FOCUS concerns such as parking, traffic opportunities to ensure the BID and planning matters. The BID levy operates as an investment would also provide regular as opposed to a cost on business. business communications and OF THE briefings as well as hosting 5 A conduit FOR forums and networking activities. DATA, INTELLIGENCE BUSINESS 2 INVESTMENT AND INNOVATION OPPORTUNITIES Creating the BID as a hub for the collection and collation Creating a focus on investment of data and intelligence of the needs in the city centre and VOICE city including footfall analysis, identifying new opportunities business surveys and customer to leverage new sources of surveys whilst providing a funding for the benefit of platform for innovation across individual businesses, sectors the city. and the city as a whole to ensure Leeds can compete in the global marketplace. This is also 6 RETAINING TALENT representing business to ensure AND SKILLS the city achieves a fair deal Promoting Leeds city centre from the public sector and other The BID provides the opportunity to sharpen in collaboration with Leeds funding sources. Chamber and Leeds City the focus of the business voice from all College as an economic driver sectors and key stakeholders including 3 PROMOTING of Leeds and Leeds City Region EXCELLENCE and promoting the city as a great health, education and culture for the Delivering activities such as a place to work particularly for Business Festival and a Business graduates. The ability for Leeds direct benefit of the city centre and in Awards initiative to promote to retain talent, graduate or excellence across the city and otherwise, and not have it drawn particular sectors where varying needs showcase best practice for the to other locations is crucial if benefit of others. it is to remain economically and aspirations exist. dynamic. The BID will also take action to stimulate business interest and leadership with regard to work experience placements, apprenticeships and volunteering to improve employment opportunities and skills.

24 BID4LEEDS BID4LEEDS 25 FINANCES SECTOR Total Budget of c. £10 million over 5 years BREAKDOWN OF Income 2015/16 2016/17 2017/18 2018/19 2019/20

Levy @ 1.25% 2,000,000 2,040,000 2,080,800 2,122,416 2,164,864 Other Income (estimated) 100,000 100,000 100,000 100,000 100,000 THE BID AREA The broad breakdown by sector of those contributing to the BID Total Income 2,100,000 2,140,000 2,180,800 2,222,416 2,264,864 are set out below by percentage.

Expenditure % The Leeds Welcome 620,000 632,400 645,048 657,949 671,108 30 Sector Split by Hereditament % The Leeds Experience 630,000 642,600 655,452 668,561 681,932 30 19%

The Leeds Business Voice 310,000 316,200 322,524 328,974 335,554 15 RETAIL

Management & Overheads 360,000 367,200 374,544 382,035 389,676 17 29% LEISURE OFFICE Contingency & Loan Repayment 180,000 181,600 183,232 184,897 186,595 8 44% Total Expenditure 2,100,000 2,140,000 2,180,800 2,222,416 2,264,864 100 PUBLIC & CULTURAL 8% The BID finances table represents an indicative budget based on estimated levy income from the rating list at the time of writing. Decisions on expenditure and budget allocation will be governed by the BID Board and minuted accordingly. Any variation to the percentage theme allocation beyond 15% of the whole will be subject to an EGM.

• Based on Industry Criteria, an assumed • The percentage of estimated additional collection rate of 96% has been adopted. income, derived in particular from voluntary contributions, amounts to 5% over the term Sector Split by Rateable value % • A contingency on expenditure of 9% has been of the BID although this should prove to be a applied to allow for repayment on the set-up cautious estimate. 13% loan of £150,000 across years 1 and 2 and to RETAIL enable flexibility to the plan in the later years • Management and overhead costs of the BID of the BID. include all staffing, office accommodation, LEISURE levy collection charges, legal and accountancy 35% • All new allocation of funds from the costs associated with running the BID, and 38% OFFICE contingency budget and/or variations of are budgeted to remain below 20% of the allocation from the theme budgets will need total annual expenditure in line with PUBLIC & CULTURAL to be reviewed and decided through the Industry Criteria. BID Board. 14% • The levy collection charge is £24,000, which • The annual inflation rate on levy income amounts to 1.2% of the levy and £22/unit. has been assumed at 2%.

26 BID4LEEDS BID4LEEDS 27 LEGAL ARRANGEMENTS

From April 2015, the levy rate to be paid by each hereditament is to be 1 calculated as 1.25% of its rateable value as at the selected ‘chargeable Private sector led day’ (1st April annually). public sector backed BID All new hereditaments entering the Rating List after 1st April 2015 Leeds City Council is backing the BID. The policy of the Council is to support the BID4Leeds 2 will be levied at 1.25% of the prevailing list. proposals to achieve a step change in the ability of Leeds to improve and promote its city centre as successful business location, as a place to study, a source of jobs growth, A threshold of £60,000 Rateable and as a leading retail, leisure, cultural and visitor destination. As well as being a LEVY Value will be applied, thereby substantial levy payer in its own right, the Council has committed to align its activities 3 exempting any businesses within with the BID. The Council’s policy is not to pursue a Late Night Levy if a BID is implemented. the BID area falling below £60,000 Rateable Value.

The number of eligible LEGAL AGREEMENTS RULES hereditaments is estimated Consideration has been 4 at 1,090. A baseline agreement is in City Council, which defines the place, which sets out the agreed contractual arrangements for the given to the British BIDs The BID levy may increase by an levels of service provided by collection and enforcement of inflationary factor of up to 2% Leeds City Council. the BID levy is in place. Industry Criteria and 5 in successive years (i.e. up from An operating agreement between Copies of these agreements can 1.25% to 1.27% in year 2). The Leeds BID Limited and Leeds be viewed at www.bid4leeds.com Guidance Notes 2014 when board will assess if any increase formulating the BID is appropriate each year, giving careful consideration to the Levy Rules. economic environment. MANAGEMENT & GOVERNANCE

The levy will be charged annually management of the BID and in advance for each chargeable BID Management BID Governance will meet on a quarterly 6 period from April to March each The management team for the Leeds BID Limited has been basis as a minimum. year, starting in 2015. No refunds BID will be a combination of established as a not-for-profit will be made. The split of representation on directly employed, seconded company to act as the BID the Management Board will be and outsourced staff to ensure Proposer to create a Business per sector based on their relative Any adjustments to the rateable the full extent of skills and Improvement District (BID) value across the BID area to values will only be adjusted at expertise are achieved. The team for investing in the city centre ensure all interests are suitably 7 the fixed date of the subsequent will need strategic leadership of Leeds. represented and the City Council along with place management chargeable year. During the BID development, a will have formal representation and place marketing expertise. Management Board has overseen as the provider of statutory The term of the BID will be the legal and technical elements services across the city. five years from 1st April 2015 of the process. Alongside this, Alongside the Management 8 to 31st March 2020. a Steering Group of willing Board, there will be short-life volunteers from all sectors of and/or ongoing working groups the city have contributed their In the case of an empty or focused on specific issues/ time and knowledge to the untenanted premises, the property projects as the need arises. consultation and creation of the 9 owner will be liable for the BID These groups will always have Business Plan. levy with no void period, and will at least one Director from the be entitled to vote. Once the BID is established, Management Board in their there will be a Management membership and the appropriate Board representing all sectors. budget will be agreed at A cap on annual levy payable will The Board will be responsible Management Board level. be set at £25,000 per hereditament. 10 for the strategic and financial 28 BID4LEEDS BID4LEEDS 29 “As Chairman of BID4Leeds I have been We’re inspired and humbled by the commitment of so many offices of our Leeds businesses in full to have the desire to make this great City better. Help us make the BID a reality support by voting YES in February 2015.” of the BID John Bywater, Chairman, BID4Leeds

“Bond Dickinson supports the Leeds “Indigo Planning is fully committed “As a global law firm Squire Patton BID wholeheartedly. Working together to supporting initiatives which build Boggs sees Bid4Leeds as an excellent to improve the area in ways which will on previous city-wide marketing and opportunity to improve Leeds’ ability to boost the economy has to be a positive cityscape investment successes. We see attract interest and investment from all thing. We have seen real benefits from the Leeds BID as crucial in delivering over the world and to take its place as a Management Board BIDs in other cities and we are confident focused activity to the benefit of occupiers leading UK city. In my role as a retail real that the Leeds BID team will make a of, visitors to, and owners of property estate expert I also think that a successful positive difference in our city.” within the BID area - this can only be a BID is essential for the Leeds retail scene Paula Dillon, Partner, Bond Dickson good thing - in reinforcing and improving to truly thrive.” what Leeds city centre has to offer.” Prew Lumley, Real Estate Partner, Robert Crolla, Regional Director, Squire Patton Boggs Indigo Planning

“As one of the major property investors “As long term owner managers of some “More than ever the major cities of the and owners in Leeds city centre we are of the UKs most successful shopping UK such as Leeds have to compete on determined to see its attractiveness and destinations, Hammerson have first-hand a global stage for investment, skilled vitality continue to improve. We can do experience of the impact a well run BID employees, health and educational that by being an active supporter of the bestows on its host location. To compete services. It is essential that we all play our BID so that more people come to work, and grow in the 21st century, successful part in presenting our city at is best and live and play here. The BID can ensure cities need a clear and compelling identity the BID structure allows us to do this. We that all stakeholders and businesses join - a tangible sense of place, supported need to seize the opportunity and work together in achieving that.” by smart management. This is what the together to make the most of it.” “I have worked in Leeds for 27 years “Leeds remains a strategic centre for “Leeds is a great city to work in but we BID4Leeds will have the scope to deliver.” now, and am hugely enthusiastic about DLA Piper and we are committed to its need to make it better to ensure that our Gerald Jennings, Portfolio Director for Richard Lewis, Property Director, what it currently offers. That said, where future. It therefore goes without saying young people stay in the region and that North and Scotland, Land Securities Peter Cooper, Director of Asset Town Centre Securities we have any opportunity to further that we are committed to the BID. By national and international businesses Management, Hammerson UK enhance the experience of the user, backing this together, we will all play a want to relocate here. A BID can play a whether that be a retail customer, a vital part in propelling the city forward strong part in delivering this outcome “In other cities, BIDs have been successful in bringing a focus to business priorities, theatre-goer, or a client of our thriving to the next stage of its commercial bringing together the private and public funding services to support economic growth which are complementary and and varied businesses, then we should development.” sectors to achieve an outstanding result. additional to those provided by their respective local authorities. Leeds already has grasp that opportunity. BID4Leeds Sarah Day, Partner, DLA Piper This teamwork will help us make Leeds a a very successful city centre with a diverse commercial and office sector working is exactly this, which is why Pinsent place where everyone wants to live, work alongside a vibrant cultural, leisure and retail community, a BID could bring new Masons is right behind it.” in or visit.” focus and funding to facilitate greater partnership working amongst the private Chris Booth, Partner, Head of Leeds Andrew Latchmore, Partner, and public sectors for the benefit of all in the city.” office, Pinsent Masons Schulmans

Mark Goldstone, Head of Policy and Representation, West and Chamber of Commerce

30 BID4LEEDS BID4LEEDS 31 RETAIL & LEISURE

“It is vital that Leeds city centre joins “The umbrella of the BID will help “A new age for the high street is evolving, “BACIL is fully supportive of the Leeds together to build on its attractiveness encapsulate the whole of the city requiring clear and strong leadership and BID and looks forward to working as a great place for visitors, residents community which many groups have collaboration at local level. BIDs have a alongside the organisation to make and workers. These people are the life strived for over the years.” potentially vital role in enabling change Leeds a safer friendlier city centre to blood of the city, bringing prosperity John Bade, Centre Director, to happen effectively and at pace.” visit, work and live in.” and growth. The best way for the city Victoria Quarter Andy Godfrey, National Public Policy Sean Walker, Manager, BACIL to achieve its ambitions and combat Manager, Boots competition is to support the BID, ensuring Leeds develops its compelling status as a place to do business, to live and to visit.” Kevin Duffy, General Manager, Trinity Leeds

“The independent retail sector in Leeds “As a hotelier in the centre of Leeds, I “The BID signals a step change for Leeds “I am confident the Leeds BID can is creative, talented and industrious and welcome the opportunity that the BID city centre from which all businesses, provide a platform for growth across has been vital to Leeds’ growth for over brings us to collaboratively invest in large and small, can benefit. The key both day and night time business sectors a century. Leeds Corn Exchange is a our leisure and business tourism offers. project areas proposed will enable in the city. It will create a positive impact magnificent shopping destination in the This can only be good for business.” them to have a reach and profile to for consumers with investment in new city centre and is both an important part Stephen Turner, General Manager, visitors, customers and potential inward initiatives, and support for agencies of the overall retail offer for customers Doubletree Hilton investors that even the biggest could not focussing on creating a safer, cleaner and and an original point of difference achieve alone, thus growing our national more vibrant economy in Leeds.” for Leeds. The Business Improvement reputation as a great place to live, work Jon Hancock, Chairman, Pubwatch District approach will enable the and play and delivering direct economic retailers to provide a better experience growth to the city.” for residents and visitors by working Susan Burgess, Kirkgate Market together on important issues and we Manager, Leeds City Council fully support the plans outlined in the business plan.” Rod Witton, Director, GBR Phoenix Beard, Leeds Corn Exchange

32 BID4LEEDS BID4LEEDS 33 PUBLIC SECTOR AND CULTURAL THE STEERING GROUP

“BID4Leeds is essential for the future and “City Centre Management have, for “The proposed BID for Leeds is such a will create a step change in the ability of many years now, set high standards for fantastic opportunity to showcase a truly Leeds to improve and promote its city management of the city centre. We have northern and vibrant community which centre as a leading European business supported BID4Leeds from inception needs support to get the most from location, a top UK retail destination, and a and are collaborating with business and its surroundings. The Tour De France source of new jobs and economic growth. BID4Leeds to raise the bar even higher. showcased this County like no other Private sector led and public sector backed, We are confident that a BID for Leeds marketing tool could, we now need to do Leeds City Council has given full support will deliver real added value and enhance the same for our fantastic .” to the BID. Leeds is one of the few major our outcomes for the city centre.” Samantha Millar, Superintendent, centres in the UK without a BID so it is John Ebo, City Centre Manager, West Yorkshire Police vitally important we ensure it is a success.” Leeds City Council Cllr Richard Lewis, Executive Member for Transport and Economy, Leeds City Council

Management Board Leisure Chairman John Bywater BACIL Sean Walker Hammerson Peter Cooper Doubletree Hilton Stephen Turner Land Securities Gerald Jennings Leeds Hotel Association Deborah Hindley Leeds Chamber Mark Goldstone Pubwatch Jon Hancock Leeds City Council Cllr Richard Lewis Town Centre Securities Richard Lewis Commercial Bond Dickson Paula Dillon Retailers Fairhurst Peter Ward Boots Marie Wilson Indigo Planning Robert Crolla Debenhams Simon Reece KPMG Chris Hearld “ fully “Leeds is a city with great ambition and “Opera North has a track record of Harvey Nichols Sue Stones Pinsent Masons Chris Booth supports the plan to create a Business as Chief Executive of Leeds Teaching creating world class quality outside House of Fraser Beth Coburn Royal Bank of Scotland Julie McGoldrick Improvement District within Leeds. Hospitals NHS Trust, the city’s second the capital. Leeds needs to invest in Primark Carl Warburton Mark Finch Our University is highly successful largest employer, I am keen that we its physical infrastructure to display its Marks and Spencer Phil Schulze Shulmans Andrew Latchmore in supporting thousands of regional maximise our potential to its full effect. cultural gems and attract visitors from Squires PB Prew Lumley businesses and our delivery of By bringing together the public and around the globe. BID4Leeds is the right Shopping Centres Turley Vicki Freestone knowledge transfer and enterprise private sector organisations across way to go about doing just that.” Merrion Centre Susan Mendoza Ward Hadaway Mark Smith services have gone from strength to Leeds city centre to support the BID, Richard Mantle, General Director, St Johns Centre Denise Jefferies strength in recent years, mirroring our we are creating a stronger and more Opera North Trinity Leeds Kevin Duffy Public Sector/Cultural city’s successful economic development. collaborative partnership which can The Core Anna Ramsden Leeds Beckett University Stephen Willis We believe the Leeds BID is vital to build real momentum and place Leeds The Light Brian Oakley Leeds City Council Martin Farrington ensure this momentum continues and firmly on the national and international Victoria Quarter John Bade Leeds City Council John Ebo the growth potential of our city and the map. If we can share our exciting vision Leeds & Partners Lurene Jospeh businesses within it are realised.” and our big ambition for Leeds we can Independent Retail Leeds University Steve Gilley retain and attract the best possible talent Susan Price, Vice Chancellor, Opera North Kate Hainsworth into our city, which in turn will help us Kirkgate Market Susan Burgess Leeds Beckett University West Yorkshire Police Supt Samantha Millar to deliver the best possible healthcare The Corn Exchange Anita Morris services for the people who live and Leeds Ventures David Laycock work here.” Julian Hartley, Chief Executive, Leeds Teaching Hospitals NHS Trust 34 BID4LEEDS BID4LEEDS 35 VOTE TO SECURE FIVE YEARS OF INVESTMENT IN LEEDS CITY CENTRE

A postal ballot of all business 29th Jan ratepayers in the BID area will take place from 29th January 26th FEB 2015 to 26th February 2015 The result will be announced on 27th February 2015 The BID will proceed if two tests are met – A simple majority of those voting in the ballot 1. must vote in favour

Those voting in favour must represent a majority 2. of rateable value of the hereditaments (rateable properties)

36 BID4LEEDS BID4LEEDS 37 www.bid4leeds.com

Leeds BID Limited is the local partnership company created to act as the BID Proposer for the creation of a Business Improvement District in the city of Leeds.

Company registered in England 9063015. Registered Office: Leeds BID Ltd (T/A BID4Leeds) 2nd Floor, Elizabeth House, 13-19 Queen St, Leeds, West Yorkshire LS1 2TW.