Public Interest Assessment
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CRAZY BANG PTY LTD Application for a grant of a liquor store licence ____________________________________________________________ Public Interest Assessment ____________________________________________________________ HanGaWee Market Innaloo Shop 1118 Westfield Innaloo Shopping Centre Public Interest Assessment Crazy Bang Pty Ltd Public Interest Assessment Contents 1 INTRODUCTION ......................................................................................................... 3 1.1 Background ....................................................................................................... 3 1.2 Brief overview of the proposal ......................................................................... 4 1.3 Applicant’s Details ............................................................................................ 6 2 LOCALITY ................................................................................................................... 8 3 THE PROPOSED STORE ......................................................................................... 11 3.1 Location of the Proposed Store ..................................................................... 11 3.2 The current operation of the Proposed Store ............................................... 13 3.3 Theme and Décor ............................................................................................ 14 3.4 Target Client Base .......................................................................................... 14 3.5 Proposed Manner of Trade ............................................................................. 15 3.6 Proposed list of the Korean liquor products ................................................ 19 3.7 Proposed trading conditions ......................................................................... 22 4 HARM OR ILL-HEALTH – SECTION 38(4)(a) ........................................................... 23 4.1 At Risk Groups and Sub-communities within the Locality .......................... 23 4.2 Social Health Indicator ................................................................................... 26 4.2 Harm Minimisation Strategies ........................................................................ 31 4.3 Security and Safety ......................................................................................... 35 5 PUBLIC CONSULTATION & CONSUMER EVIDENCE ............................................ 35 5.1 Survey and Questionnaires ............................................................................ 36 5.2 Petition ............................................................................................................ 41 5.3 Form LLD/18 Submission in Support of this Application ............................ 41 5.4 Consultation with Korean Liquor Suppliers .................................................. 45 6 OBJECTS OF THE ACT & PUBLIC INTEREST BENEFITS ..................................... 45 6.1 Primary Objects of the Liquor Control Act.................................................... 45 6.2 Secondary Objects of the Liquor Control Act ............................................... 46 6.3 Public Interest Benefits and Consideration .................................................. 47 7 IMPACT ON AMENITY – SECTION 38(4)(b) ............................................................ 48 7.1 Nature and Character of the Locality ............................................................. 48 7.2 How the Proposed Store will fit into the Amenity ......................................... 50 7.3 Traffic and Access .......................................................................................... 51 7.4 Public Transport ............................................................................................. 52 2 Public Interest Assessment Crazy Bang Pty Ltd Public Interest Assessment 7.5 Parking ............................................................................................................ 52 7.6 Streetscape and Atmosphere ........................................................................ 52 7.7 Noise, Anti-social behaviour and Security .................................................... 53 7.8 Security and Safety ......................................................................................... 54 7.9 Outlet density .................................................................................................. 55 8 OFFENCE, ANNOYANCE, DISTURBANCE, OR INCONVENIENCE – SECTION 38(4)(c) ...................................................................................................................... 57 8.1 No high-risk factor .......................................................................................... 57 8.3 Further measures............................................................................................ 61 9 TOURISM, COMMUNITY OR CULTURAL MATTERS – SECTION 38(4)(ca) ........... 62 10 SECTION 36B ........................................................................................................... 63 11 CONCLUSION ........................................................................................................... 64 12 DECLARATION ......................................................................................................... 65 1 INTRODUCTION 1.1 Background Crazy Bang Pty Ltd (ACN 617 748 491) (“the Applicant”) is applying for a grant of a liquor store licence (“the Application”) in respect of the existing Korean specialty grocery store, trading as HanGaWee Market Innaloo (“the Proposed Store”) situated 3 Public Interest Assessment Crazy Bang Pty Ltd Public Interest Assessment at Shop 1118, Westfield Innaloo Shopping Centre (“the Centre”), Ellen Stirling Boulevard, Innaloo in the State of Western Australia. This Public Interest Assessment (“the PIA”) is made in support of the Application and addresses all relevant aspects of the public interest in accordance with both the Liquor Control Act 1988 (WA) (“the Act”) and the Director of Liquor Licensing (“the Licensing Authority”)’s Public Interest Assessment policy (“the PIA Policy”). This PIA also briefly addresses the Licensing Authority’s Outlet Density – Packaged Liquor Premises policy1 relating to section 36B of the Act. This PIA is part of the Application and should be read in conjunction with the other parts and supporting material, all of which is itemised in the accompanying document titled ‘Index of Lodgment Documents’ and is lodged with the Licensing Authority including: - (a) Report on the Existing Packaged Liquor Premises in the Locality attached to the Statutory Declarations of the Applicant’s solicitors; (b) Petition signed by 751 residents of the local and wider community for the licensing authority to authorise the Applicant to sell a very specific and unique product range of the Korean liquor products for sale; (c) 361 Customer Survey Questionnaires of the Proposed Store; (d) 109 LLD 18 Forms - Submissions in support of this Application; and (e) Letters of Confirmation by Korean liquor suppliers (KFBW Pty Ltd and Yoosung WA Pty Ltd). 1.2 Brief overview of the proposal The Proposed Store is a part of the Korean specialty grocery store chain known as ‘HanGaWee Market’, currently being operated in the four locations of Northbridge, Westfield Carousel Shopping Centre, Westfield Innaloo Shopping Centre (the Proposed Store), and Westfield Booragoon Shopping Centre under the directorship of Ms Yumi Park and Mr Libae Bang. HanGaWee Market stores have built a reputation in the local and wider community as a reliable and trustworthy retailer of traditional and novelty Korean food and beverage products. The Proposed Store commenced its operation in 2020, catering to the growing demand of the local and wider community for Korean novelty and traditional foods and beverages. This demand is comprised of both residents and visitors of the City of Stirling who wish to enjoy the Korean culture and to explore the diversity of Korean products. 1 Department of Local Government, Sport and Cultural Industries, Outlet Density - Packaged Liquor premises (Webpage, 25 February 2021) <https://www.dlgsc.wa.gov.au/department/publications/publication/packaged-liquor-sales-policy>. 4 Public Interest Assessment Crazy Bang Pty Ltd Public Interest Assessment The Proposed Store’s popularity within the local and wider community rests in its customer-centric culture. The Applicant constantly reviews its product ranges based on feedbacks and suggestions it receives from its customer base. After countless requests and feedback from its customers for the sale of the Korean liquor products at the Proposed Store, the Applicant now wishes to further improve its quality of service to the local and wider community by providing a very specific and unique Korean liquor product range that is not readily available in the Locality for sale. This is the basis for this Application. In essence, the Applicant’s proposal is to establish a niche-type liquor store: - (a) offering a one-stop-shopping experience for its customers seeking a full component of Korean food and beverages; (b) offering a very specific and unique product range of Korean liquor products only to meet the identified consumer requirements for Korean liquor products that are not readily available in the Locality; (c) within the proposed licensed area of 4.07 m2: - (i) comprising of a dedicated single refrigerator exclusively for liquor products only and a cashier working space in addition to the dedicated Point of Sale for