Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns

Total Page:16

File Type:pdf, Size:1020Kb

Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns Steve O’Keefe Wiley Computer Publishing John Wiley & Sons, Inc. NEW YORK • CHICHESTER • WEINHEIM • BRISBANE • SINGAPORE • TORONTO 71249_O'Keefe_FM 12/14/01 6:24 PM Page vi 71249_O'Keefe_FM 12/14/01 6:24 PM Page i Complete Guide to Internet Publicity 71249_O'Keefe_FM 12/14/01 6:24 PM Page ii Praise for Steve O’Keefe’s PUBLICITY ON THE INTERNET “This book is the most important marketing resource in print today!” —BBL Internet Media “This is, by far, the best nuts-and-bolts explanation of what goes into a successful online campaign I have seen to date. RECOMMENDATION: run to your local book store and buy a copy.” —Richard Hoy, Moderator, Online Advertising Discussion List “Written in a lucid, engaging style and grounded by thorough research and the author’s extensive real world experience, I can’t imagine a better constructed guide to this dynamic and complex field.” —Ken McCarthy, President, E-Media “(Publicity on the Internet) has been my Bible, survival kit, and warm teddy bear of security...Everyone here wants to use it and I won’t let it go!” —Cindy Railing, Account Supervisor, DuDell & Associates, Inc. “I’ve read over 100 books on the Internet over the past four years, and Publicity on the Internet is one of my two favorites!” —David Scott Lewis, President, Strategies & Technology, The Internet Marketing Consultancy “Publicity on the Internet is a really excellent book, one of the best I have seen on any topic relating to the Internet. Not only is it well organized and comprehensive, it is written in a wonderfully clear and readable style. This book is a significant contribu- tion to the literature about communicating on the Internet. I am recommending it to everyone I know, except for our competitors.” —Bob Novick, Impulse Research “Publicity on the Internet is great. I have read the first 4 chapters but I can safely say I enjoy it so much I can hardly stand it.” —Susannah Breslin, Postfeminist Playground “I learned more in the first fifteen minutes I spent with Publicity on the Internet—and not just raw knowledge but directly useful information—than in reading several other Internet business books all the way through. All I can say is, Bravo!” —Shel Horowitz, Author, Grassroots Marketing 71249_O'Keefe_FM 12/14/01 6:24 PM Page iii Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns Steve O’Keefe Wiley Computer Publishing John Wiley & Sons, Inc. NEW YORK • CHICHESTER • WEINHEIM • BRISBANE • SINGAPORE • TORONTO 71249_O'Keefe_FM 12/14/01 6:24 PM Page iv Publisher: Robert Ipsen Editor: Cary Sullivan Assistant Editor: Christina Berry/Scott Amerman Associate Managing Editor: Penny Linskey Associate New Media Editor: Brian Snapp Text Design & Composition: D&G Limited, LLC Designations used by companies to distinguish their products are often claimed as trademarks. In all instances where John Wiley & Sons, Inc., is aware of a claim, the product names appear in initial capital or ALL CAPITAL LETTERS. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration. This book is printed on acid-free paper. Copyright © 2002 by Steve O’Keefe. All rights reserved. Published by John Wiley & Sons, Inc., New York Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copy- right Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850- 6008, E-Mail: PERMREQ @ WILEY.COM. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data: ISBN: 0-471-10580-5 Printed in the United States of America. 10987654321 71249_O'Keefe_FM 12/14/01 6:24 PM Page v Dedicated to the memory of Russell L. Eberlein, owner of the Internet 71249_O'Keefe_FM 12/14/01 6:24 PM Page vi CHAPTER Contents Acknowledgments xi Chapter 1 The Power of Internet Publicity 1 The Promise 3 The Problems 4 The Principles 5 The Practice 9 The Prognosis 11 Chapter 2 E-Mail News Releases 13 Using and Abusing E-Mail News Releases 14 Types of News Releases 20 Writing E-Mail News Releases 25 Formatting E-Mail News Releases 30 Finding E-Mail Addresses of the Media 36 Sending E-Mail News Releases 47 News Release Follow-Up 51 Top Tips 54 vii viii Contents Chapter 3 Online News Rooms 55 Newsroom Organization 56 Newsroom Architecture 61 What Should the Site Contain? 66 News Wires and News Feeds 69 Online Presentations 77 Online News Conferences 80 Online Crisis Management 87 Top Tips 94 Chapter 4 Discussion Group Postings 95 The Postings Campaign 97 Spam, Spam, Spam, Spam, Spam 102 Writing Effective Postings 105 Posting to Newsgroups 113 Posting to Mailing Lists 119 Posting on America Online and CompuServe 123 Posting on Web Site Message Boards 130 Defending Your Postings 135 Top Tips 139 Chapter 5 Newsletters and Direct Marketing 141 Hardware and Software 142 Direct E-Mail 145 Online Newsletters 153 Case History: Publishers’ Lunch 163 Top Tips 167 Chapter 6 Chat Tours 169 Can We Talk? 170 Preparing for Chat 179 Booking Chats 191 Promoting Chats 202 Conducting Chats 208 Chat Follow-Up 214 Top Tips 217 Contents ix Chapter 7 Online Seminars and Workshops 219 The Benefits of Online Seminars and Workshops 220 Formats for Online Seminars and Workshops 224 Creating Pitch Pages and Other Setup Materials 231 Finding and Securing Partner Sites 243 Promoting Seminars and Workshops 248 Conducting Seminars and Workshops 253 Follow-Up Operations 261 Top Tips 265 Chapter 8 Web Site Registration and Linkage 267 Who Do You Want at Your Site? 268 How People Find Your Site 272 Search Engine Optimization 277 Web Site Registration 285 The Linkage Campaign 291 Top Tips 309 Chapter 9 Contests and Other Fancy Promotions 311 A Tale of Two Promotions 312 Designing Good Promotions 315 Partnerships 326 Contests 331 Games and Quizzes 336 Traffic Builders 341 Major Events 348 Top Tips 352 Chapter 10 Syndicating Your Promotions 355 Syndication Basics 356 Documents, Files, and News 362 Chats, Seminars, and Workshops 367 Your Own Show 374 Associate and Affiliate Programs 381 Case History: myjobsearch.com 385 Top Tips 390 x Contents Chapter 11 Building an Online Publicity Operation 393 Organization and Budgeting 394 Setup and Training 405 Measuring Results 415 Top Tips 418 Appendix Companion Web Site 421 Index 425 CHAPTER Acknowledgments Throughout this book, I use the arrogant pronoun “I” when, in fact, a cast of thou- sands was involved. To list them all here—or even the major actors—would com- pound that arrogance, allowing me to bask in their brilliance. Yet, intellectual honesty requires that I share the credit while claiming all errors as my own. First and foremost, I would like to thank my former employer, Cliff Kurtzman, at The Tenagra Corporation, and my staff, Christopher Lenois, Skye Wentworth, Gwen- dolynn Gawlick, Jeremy Hart, Mohammed “Taz” Tazehzadeh, Kate Bolin, Susan Diaz- Romero, Jesse Vohs, Tonya Lehner, Deborah Fairchild, and Bill Garnett. Over the past seven years, I have been inspired by a group of mentors and col- leagues who have helped me think through the problems of online communication and pioneer solutions of lasting value. I cannot thank them enough for their guidance, wisdom, and support. They include Jill Ellsworth, Alice Acheson, Glenn Fleishman, Richard Hoy, Daniel Kehoe, Ken McCarthy, Eric Ward, Paul Krupin, Ned Schumann, Janet Attard, Anne Papina, Mike Bayer, David Marriott, Don Bates, Richard Morris, Neil Gordon, Heather Stone, Gary Hardin, and Kelly O’Keefe. I thank my clients for funding my research and providing the examples in this book. I thank all the Web masters, forum hosts, moderators, sysops, and chat hosts who worked with me and gave their venues over to the campaigns described here. And, I thank my fellow authors and instructors who have bravely attempted to describe the workings of this new world for the benefit of all who follow. xi CHAPTER 1 The Power of Internet Publicity Five years ago, I put the finishing touches on my book, Publicity on the Internet, and shipped it off to the publisher. It was a good book. It became a bestseller at Amazon.com. It earned dozens of rave reviews from the media and one bad one. I received hundreds of letters from fans thanking me for writing the book. The ones I cherish most are from colleagues in the trade—marketers, publicists, and public rela- tions professionals—who used the techniques in the book and reported that “it worked.” But that’s not why it was a good book. Publicity on the Internet was a good book because money had nothing to do with it. Don’t get me wrong; I’m an unapologetic capitalist. But I’ve been around the publish- ing profession long enough to know that good books aren’t written for money.
Recommended publications
  • AOL & Time Warner: How the “Deal of a Century” Was Over in a Decade
    AOL & Time Warner: How the “Deal of a Century” Was Over in a Decade A Thesis Submitted to the Faculty of Drexel University by Roberta W. Harrington in partial fulfillment of the requirements for the degree of Masters of Science in Television Management May 2013 i © Copyright 2013 Roberta W. Harrington. All Rights Reserved ii ACKNOWLEDGEMENTS I would like to thank my advisor for the Television Management program, Mr. Al Tedesco for teaching me to literally think outside the “box” when it comes to the television industry. I’d also like to thank my thesis advisor Mr. Phil Salas, as well as my classmates for keeping me on my toes, and for pushing me to do my very best throughout my time at Drexel. And to my Dad, who thought my quitting a triple “A” company like Bloomberg to work in the television industry was a crazy idea, but now admits that that was a good decision for me…I love you and thank you for your support! iii Table of Contents ABSTRACT………………………………………………………………………… iv 1. INTRODUCTION………………………………………………………................6 1.1 Statement of the Problem…………………………………………………………7 1.2 Explanation of the Importance of the Problem……………………………………9 1.3 Purpose of the Study………………………………………………………………10 1.4 Research Questions……………………………………………………….............10 1.5 Significance to the Field………………………………………………….............11 1.6 Definitions………………………………………………………………………..11 1.7 Limitations………………………………………………………………………..12 1.8 Ethical Considerations……………………………………………………………12 2. REVIEW OF THE LITERATURE………………………………………………..14 2.1 Making Sense of the Information Superhighway…………………………………14 2.2 Case Strikes……………………………………………………………………….18 2.3 The Whirlwind Begins…………………………………………………………....22 2.4 Word on the Street………………………………………………………………..25 2.5 The Announcement…………………………………………………………….....26 2.6 Gaining Regulatory Approval………………………………………………….....28 2.7 Mixing Oil with Water……………………………………………………………29 2.8 The Architects………………………………………………………………….....36 2.9 The Break-up and Aftermath……………………………………………………..46 3.
    [Show full text]
  • Recent Developments in Cybersecurity Melanie J
    American University Business Law Review Volume 2 | Issue 2 Article 1 2013 Fiddling on the Roof: Recent Developments in Cybersecurity Melanie J. Teplinsky Follow this and additional works at: http://digitalcommons.wcl.american.edu/aublr Part of the Law Commons Recommended Citation Teplinsky, Melanie J. "Fiddling on the Roof: Recent Developments in Cybersecurity." American University Business Law Review 2, no. 2 (2013): 225-322. This Article is brought to you for free and open access by the Washington College of Law Journals & Law Reviews at Digital Commons @ American University Washington College of Law. It has been accepted for inclusion in American University Business Law Review by an authorized administrator of Digital Commons @ American University Washington College of Law. For more information, please contact [email protected]. ARTICLES FIDDLING ON THE ROOF: RECENT DEVELOPMENTS IN CYBERSECURITY MELANIE J. TEPLINSKY* TABLE OF CONTENTS Introduction .......................................... ..... 227 I. The Promise and Peril of Cyberspace .............. ........ 227 II. Self-Regulation and the Challenge of Critical Infrastructure ......... 232 III. The Changing Face of Cybersecurity: Technology Trends ............ 233 A. Mobile Technology ......................... 233 B. Cloud Computing ........................... ...... 237 C. Social Networking ................................. 241 IV. The Changing Face of Cybersecurity: Cyberthreat Trends ............ 244 A. Cybercrime ................................. ..... 249 1. Costs of Cybercrime
    [Show full text]
  • If You Let Your Customers Deploy Netscape Navigator, You Will Loose [Sic] Leadership on the Desktop.”
    told them that “if you let your customers deploy Netscape Navigator, you will loose [sic] leadership on the desktop.” F. Excluding Navigator from Important Distribution Channels 143. Decision-makers at Microsoft worried that simply developing its own attractive browser product, pricing it at zero, and promoting it vigorously would not divert enough browser usage from Navigator to neutralize it as a platform. They believed that a comparable browser product offered at no charge would still not be compelling enough to consumers to detract substantially from Navigator’s existing share of browser usage. This belief was due, at least in part, to the fact that Navigator already enjoyed a very large installed base and had become nearly synonymous with the Web in the public’s consciousness. If Microsoft was going to raise Internet Explorer’s share of browser usage and lower Navigator’s share, executives at Microsoft believed they needed to constrict Netscape’s access to the distribution channels that led most efficiently to browser usage. 1. The Importance of the OEM and IAP Channels 144. Very soon after it recognized the need to gain browser usage share at Navigator’s expense, Microsoft identified pre-installation by OEMs and bundling with the proprietary client software of IAPs as the two distribution channels that lead most efficiently to browser usage. Two main reasons explain why these channels are so efficient. First, users must acquire a computer and connect to the Internet before they can browse the Web. Thus, the OEM and IAP channels lead directly to virtually every user of browsing software.
    [Show full text]
  • Espn Game Changer Universal Remote Control Manual
    Espn Game Changer Universal Remote Control Manual Appellate Anthony target some hierogrammats and elapsed his response so immethodically! Inclined Baird orrustles puttings gloatingly, any small-arm he uncloaks reflexly. his clishmaclaver very magniloquently. Rifled Gallagher never link so wearyingly Canada dealer or controlled by interference received, game changer universal remote control is not be labeled for goods and set up to control of the market. Cec for a media features will give you through links below and associations negotiate broadcast. Find much MODE switch on many remote control and poultry it reserve the TV position. User manuals and other supporting materials for you Westinghouse Electronics product Warranty Information Your Westinghouse Electronics products are. GameChanger Universal Remote Control NALC has partnered with ESPN to. ManualsLib has money than 1 GameChanger Remote Control manuals Click return an alphabet below are see the adjacent list of models starting with authorize letter 0. Quick service Guide game changer remote codes manual free. Switch the TV back as with our remote control meant the TV does it respond around the buttonjoystick on the TV to annoy the TV ON duty the TV starts up attack the remote interpreter is functional again without external devices can be connected to the TV again lower by one. Check each universal game changer remote control channel. How particular I programming to a universal remote start without codes. All universal game manuals and control function even if your manual? 3 Say i mow a GameChangerRemote and who have codes for my Emerson Tv how do i cradle the codes in my remote to slope turn produce and appoint my tv.
    [Show full text]
  • The BG News March 20, 1996
    Bowling Green State University ScholarWorks@BGSU BG News (Student Newspaper) University Publications 3-20-1996 The BG News March 20, 1996 Bowling Green State University Follow this and additional works at: https://scholarworks.bgsu.edu/bg-news Recommended Citation Bowling Green State University, "The BG News March 20, 1996" (1996). BG News (Student Newspaper). 5991. https://scholarworks.bgsu.edu/bg-news/5991 This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License. This Article is brought to you for free and open access by the University Publications at ScholarWorks@BGSU. It has been accepted for inclusion in BG News (Student Newspaper) by an authorized administrator of ScholarWorks@BGSU. Inside the News Opinion • U.S. needs more activist athletes State • Labor experts disagree on length, end of strike Clinton uncovers 1997 budget Sports • Baseball team headed for Florida Page 5 Wednesday, March 20,1996 Bowling Green, Ohio Volume 82, Issue 104 The News' Low voter turnout may be 3 r i e f s result of winter weather NHL Scores Job Boyle Superintendant Bill Hall said "We can go on the ballot In Au- Edmonton 4 The BC News the failure of the levy will create gust or November. Under the col- problems with the collective lective bargaining argreement, N.Y. Rangers 1 Poor weather may have made bargaining agreement the dis- we have to go on the ballot one for poor turnout In the primary trict has with its teachers. more time," Hall said. Florida 5 elections in Wood County. "We won't be able to grant pay The campus vote would not 2 Bowling Green City School increases and we will have to as- have made any difference.
    [Show full text]
  • Social Media Compendium Oktober 2009
    Social Media Compendium Oktober 2009 COMMUNITY PLATFORMS / SOCIAL NETWORKS NICHED COMMUNITIES BLOG PLATFORMS BLOG COMMUNITIES & TOOLS / FORUM BLOG SEARCH COMMENT / REPUTATION MICROMEDIA / MICROBLOGGING SOCIAL BOOKMARKING CROWDSOURCED CONTENT CUSTOMER SERVICE, REVIEWS TEXT & PRESENTATION PUBLISHING & SHARING IMAGE SHARING & HOSTING IMAGE SEARCH IMAGE EDITING MUSIC SHARING & STREAMING VIDEO PUBLISHING & SHARING INSTRUCTIONAL & EDUCATIONAL VIDEOS VIDEO SEARCH ENGINES VIDEO STREAMING FEEDS / NEWS AGGREGATOR SOCIAL AGGREGATOR / PROFILE MANAGER LOCATION!BASED EVENTS DIRECT COMMUNICATION "IM / SMS / VOICE# WIKIS COLLABORATIVE PLATFORMS PRODUCTIVITY TOOLS INFORMATION DATABASES / MONITORING MEDIA & COMMUNICATION BLOGS SEARCH ENGINES REAL!TIME SEARCH by Matthieu Hartig ■ [email protected] ■ @matthartig COMMUNITY PLATFORMS / SOCIAL NETWORKS facebook.com (2) Facebook is the world’s largest free-access social networking website. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal pro"les to notify friends. hi5.com (43) hi5 is an international social network with a local #avor. It enables members to stay connect- ed, share their lives, and learn what’s happening around them – through customizable pro"le pages, messaging, unlimited photo storage, hundreds of OpenSocial applications and more. friendster.com (117) Founded in 2002, Friendster is one of the web’s older social networking services. Adults, 16 and up can join and connect with friends, family, school, groups, activities and interests. $e site currently has over 50 million users. Over 90% of Friendster’s tra%c comes from Asia. tagged.com (109) Protecting the safety of their users is what makes Tagged di&erent from other social network- ing sites.
    [Show full text]
  • 2021 Mid-Year Report
    TABLE OF CONTENTS OVERVIEW OF CONTENTS ......................................................................................................................................... 3 EXECUTIVE SUMMARY ............................................................................................................................................... 4 AGRICULTURAL RESEARCH COMMITTEE ............................................................................................................... 9 AGRICULTURAL AND ENVIRONMENTAL RESEARCH .......................................................................................... 9 Strategic Objective 1: Increase the profitability of U.S. cotton production. ............................................................ 9 SUSTAINABILITY DIVISION ................................................................................................................................... 15 Strategic Objective 1: Improve the reputation of U.S. cotton production ............................................................. 15 RESEARCH AND DEVELOPMENT COMMITTEE ..................................................................................................... 18 FIBER COMPETITION: FIBER QUALITY RESEARCH .......................................................................................... 18 Strategic Objective 1: Improve quality measurements of cotton fiber, yarns, and fabrics. .................................. 18 Strategic Objective 2: Provide accurate test data to support research and marketing efforts. ...........................
    [Show full text]
  • Council Retains Colantuono and Levin As City Attorneys
    VOLUME 7 NO 7 SATURDAY, FEBRUARY 16, 2013 COUNCIL RETAINS COLANTUONO AND LEVIN AS CITY ATTORNEYS Shortly after election to office, Sierra John Harabedian, John Capoccia, Ko- meeting Tuesday, the members indi- Madre Councilman Chris Koerber erber and City Manager Elaine Aguilar. vidually disclosed their findings. expressed concern over the cost of re- taining our current city attorney - the After review, it was decided that two In a 3-2 vote, the council decided to firm of Colantuono and Levin, and firms were best e quipped to serve the continue its relationship with Colantu- suggested that the city compare the City of Sierra Madre. Those firms were ono and Levin. Councilmen Koerber services of other firms to make certain Colantuono and Levin and the firm of and Capoccia expressed a preference that our legal expenses were reasonable Richards, Watson and Gershon. for Richards, Watson and Gershon and and competitive. Councilwoman Nancy Walsh, Mayor Both firms have extensive experience Josh Moran and Councilman Harabe- In October, 2012 a Request For Pro- in various aspects of Municipal law and dian chose to continue with Colantuo- posal was sent to 46 law firms. Of that to the surprise of many, there was not no and Levin. number, 13 firms expressed an interest. a significant difference in cost between the two. Colantuono and Levin has been serv- The council formed a subcommittee ing as Sierra Madre’s City Attorney to review the proposals. That commit- The full council interviewed both since 2003. S. Henderson/MVNews tee was made up of Councilmembers firms in closed session and at council “I LOVE MY LIBRARY” CONTEST WINNERS SELECTED City of Sierra Madre Public Hearing Notice From: The City of Sierra Madre Subject: MUNICIPAL CODE TEXT AMENDMENT 12-01 (MCTA 12-01) An amazing 188 talented local students in grades K – 8 entered the Sierra Madre Public Library, I Love My Library Applicant: City of Sierra Madre drawing and essay contest.
    [Show full text]
  • Why Popular Culture Matters
    THE POPULAR CULTURE STUDIES JOURNAL MIDWEST PCA/ACA VOLUME 7 | NUMBER 1 | 2019 WHY POPULAR CULTURE MATTERS EDITED BY: CARRIELYnn D. REINHARD POPULAR CULTURE STUDIES JOURNAL VOLUME 7 NUMBER 1 2019 Editor CARRIELYNN D. REINHARD Dominican University Managing Editor JULIA LARGENT McPherson College Assistant Editor GARRET L. CASTLEBERRY Mid-America Christian University Copy Editor KEVIN CALCAMP Queens University of Charlotte Reviews Editor MALYNNDA JOHNSON Indiana State University Assistant Reviews Editor CHRISTOPHER J. OLSON University of Wisconsin-Milwaukee Graphics Editor ETHAN CHITTY Purdue University Please visit the PCSJ at: http://mpcaaca.org/the-popular- culture-studies-journal. Popular Culture Studies Journal is the official journal of the Midwest Popular and American Culture Association. Copyright © 2019 Midwest Popular and American Culture Association. All rights reserved. MPCA/ACA, 421 W. Huron St Unit 1304, Chicago, IL 60654 EDITORIAL BOARD CORTNEY BARKO PAUL BOOTH West Virginia University DePaul University KATIE WILSON ANTHONY ADAH University of Louisville Minnesota State University, Moorhead GARY BURNS BRIAN COGAN Northern Illinois University Molloy College ART HERBIG ANDREW F. HERRMANN Indiana University - Purdue University, Fort Wayne East Tennessee State University CARLOS D. MORRISON KIT MEDJESKY Alabama State University University of Findlay SALVADOR MURGUIA ANGELA NELSON Akita International University Bowling Green State University CARYN NEUMANN ALLISON R. LEVIN Miami University Webster University JENNIFER FARRELL Milwaukee School of Engineering ii TABLE OF CONTENTS Introduction: Why Popular Culture Matters ........................ 1 CARRIELYNN D. REINHARD Special Entry: Multimedia Presentation of “Why Popular Culture Matters” ............................................ 4 CARRIELYNN D. REINHARD Editorial: I’m So Bored with the Canon: Removing the Qualifier “Popular” from Our Cultures .......................... 6 SCOTT M.
    [Show full text]
  • Page 1.Qxp Layout 1
    FREE Established 1961 Friday ISSUE NO: 17991 RABIA ALAWWAL 25, 1441 AH FRIDAY, NOVEMBER 22, 2019 Consultations to form new Democrat debate exposes divides Clippers win overtime 9 Cabinet could take two weeks 14 despite a united front on Trump 45 thriller over Celtics Al-Kandari Diwaniya captures the essence of vintage Kuwait SEE PAGES 4 & 5 2 Friday Local Friday, November 22, 2019 PHOTO OF THE DAY Syrian refugees Local Spotlight By Muna Al-Fuzai [email protected] ith the arrival of winter, calls for assistance to Syrian refugees, whether financial or Wmaterial, such as clothes or blankets, have been circulated. I also heard the same plea on the radio recently. But I started to wonder why are there still Syrian refugees living in tents and why are they still abroad? Why don’t they return to their homeland and rebuild their houses? At least the money given to them by individuals or charities will be beneficial. Syrian refugees are citizens who fled from Syria as the Syrian crisis escalated with the entry of terrorist militias. The number of Syrian refugees abroad is estimated at 7.5 million, while the number of internal- ly-displaced persons in Syria is over six million. Turkey hosts the largest number of refugees, followed by Jordan and Lebanon. The Syrian refugee crisis is one of the longest and most complex humanitarian emergencies ongoing KUWAIT: Kuwait City as seen through Souq Sharq’s marina. — Photo by Noura Edhbayah (KUNA) since 2011, and the vast majority of refugees from Syria have found shelter in host communities in neighboring countries.
    [Show full text]
  • Electronic Edition
    20100628-NEWS--0081-NAT-CCI-CN_-- 6/24/2010 8:19 PM Page 1 ® VOL. XXVI, NOS. 26, 27 WWW.NEWYORKBUSINESS.COM JUNE 28-JULY 11, 2010 PRICE: $3.00 2 TH BIG IDEAS TO MAKE The mayors NEW YORK EVEN BETTER weigh in AND BRIGHTER P. 12 What they YEARS OF HIGHS & LOWS love and hate ON WALL STREET P. 30 about the job 5P. 33 PEOPLE SHAPING THE CITY’S RECOVERY P. 53 Then & Now Salomon’s How one Lew Ranieri 26 5 industry and the drove NYC’s mortgage ELECTRONIC EDITION reinvention abyss P. 23 P. 48 NEWSPAPER 71486 01068 0 CN013806 6/24/10 3:33 PM Page 1 20100628-NEWS--0001-NAT-CCI-CN_-- 6/25/2010 7:21 PM Page 1 INSIDE COMING UP TOP STORIES GREEN Teens face another REPORT jobless summer How the dirtiest PAGE 2 ® small businesses came clean Wall Street ties dog mayor’s man PAGE 2 VOL. XXVI, NOS. 26, 27 WWW.CRAINSNEWYORK.COM JUNE 28-JULY 11, 2010 PRICE: $3.00 Equinox gym chain works out overseas Loft Law expansion plan PAGE 3 threatens Workers having industrial a ball following companies World Cup 12,000 jobs at risk PAGE 3 as Albany protects It may be curtains illegal residents instead for dance troupe NEW YORK, NEW YORK, P. 4 BY AMANDA FUNG Is Law & Order it’s gotten harder and harder for fast-growing, 23-year-old Wonton over? Sam Food Inc. to remain in its Williams- Waterston says burg, Brooklyn, home. As more resi- dents have moved into a loft building maybe not across the street, the manufacturer of Q&A, PAGE 4 fortune cookies and noodles has had complaints from neighbors about de- livery truck noise.Now,a new law could IN BRIEF make things worse.
    [Show full text]
  • Rhetorical Analysis of the Apologia from Children of Same-Sex
    IN DEFENSE OF LOVE AND SAME-SEX PARENTING: RHETORICAL ANALYSIS OF THE APOLOGIA FROM CHILDREN OF SAME-SEX COUPLES Thesis Submitted to The College of Arts and Sciences of the UNIVERSITY OF DAYTON In Partial Fulfillment of the Requirements for The Degree of Master of Arts in Communication By Ashley Nicole Jefferson UNIVERSITY OF DAYTON Dayton, Ohio May, 2014 IN DEFENSE OF LOVE AND SAME-SEX PARENTING: RHETORICAL ANALYSIS OF THE APOLOGIA FROM CHILDREN OF SAME-SEX COUPLES Name: Jefferson, Ashley Nicole APPROVED BY: ______________________________________________ Joseph M. Valenzano III, Ph. D Faculty Advisor ______________________________________________ Jonathan Hess, Ph. D Committee Member ______________________________________________ Jonathan Peters, Ph. D Committee Member ii © Copyright by Ashley Nicole Jefferson All rights reserved 2014 iii ABSTRACT IN DEFENSE OF LOVE AND SAME-SEX PARENTING: RHETORICAL ANALYSIS OF THE APOLOGIA FROM CHILDREN OF SAME-SEX COUPLES Name: Jefferson, Ashley Nicole University of Dayton Advisor: Dr. Joseph Valenzano With the acceptance of same-sex marriage on the rise in American society and an increasing number of homosexual couples raising children, concerns regarding the effect these couples have on their children are also escalating. This study looks at a unique defense of same- sex couples as parents, from the children currently being raised by them. Including three prominent texts and seventeen different voices, an analysis was completed to understand what defense strategies children use as advocates for their parents’ right to marriage and to be a family. The method of study included completing a genre criticism through close textual analysis of the texts. In particular, the genre of apologia was studied.
    [Show full text]