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Sports Management Q2 2011 SPORTSwww.sportsmanagement.co.uk MANAGEMENT VOLUME 15 Q2 2011 BMX is rising to the Olympic occasion Basildon Sporting Village now open for business THE OFFICIAL MAGAZINE OF SAPCA Getting ready for Wimbledon EVERYONE’S TALKING ABOUT… THE FUTURE OF SPORT IN THE BIG SOCIETY LEO GRYNER a Rio 2016 Olympic exclusive READ SPORTS MANAGEMENT ONLINE: WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL TWITTER: @SPORTSMAG SYNTHETIC FIELDS’ PREFERRED PRODUCER www.g-spot.it IRB Preferred Producer FIFA Preferred Producer of Football Turf Synthetic fi elds realized all over the World Check it on www.limontasport.com LIMONTA SPORT S.p.a. Via Crema, 60 24055 Cologno al Serio - BG Tel: +39 035 4812111 fax: +39 035 4812247 [email protected] PLAYING ON A DREAM EDITOR’S LETTER Volunteering gets a boost t’s all change again in the world of sport as the new government’s policies begin to kick in and I the impact of Big Society thinking is felt. We debate the issues this will throw up for the industry in our Talkback feature on page 22 and the general consensus is that sport is well placed to han- dle these challenges, just as it has dealt with the last 20 years of political shifting sands. More Lottery money coming our way will also help sport ride out the budget cuts better than many other sectors. Big Society requires that substantial amounts of sports administration and management move into the voluntary sector, both to relieve pressure on budgets and to develop sports provision at a community level. PHOTO CREDIT: LUKE WEBBER – BRITISH CYCLING PHOTO CREDIT: BMX champion Liam Phillips However, this emerging emphasis on the role of volunteers comes at a time when the volunteering movement is losing momentum and people are less likely to give their time for others. Sport England’s e-mail: please use contact’s Active People survey shows that the number of volunteers in sport is static at best and in some places [email protected] declining slightly, whereas the government’s Big Society ambitions demand it grows and grows quickly. SUBSCRIPTIONS Reviving the status of volunteering and inspiring a new generation of sport-lovers to get involved has Denise Gildea been highlighted as one of the major challenges the sector needs to tackle. +44 (0)1462 471930 One of the biggest obstacles to be overcome, in relation to recruiting volunteers, is the issue of liability. EDITOR In an increasingly litigious society where sport has had its fair share of high profile brushes with the law Liz Terry +44 (0)1462 431385 many people are concerned that if they get involved, they may be opening themselves up to unacceptable MANAGING EDITOR levels of responsibility and the sector needs to tackle this issue quickly to reassure potential volunteers. Karen Maxwell +44 (0)1462 471920 One of the biggest obstacles to be overcome in relation to recruiting PUBLISHER volunteers is the issue of liability. Many people are concerned that if David Hunt +44 (0)1462 471902 they get involved, they may be opening themselves up to onerous risk NEWS EDITOR Tom Walker Two new initiatives announced this month will strengthen our ability to deal with these challenges. The +44 (0)1462 471934 first is a new initiative from The Sport and Recreation Alliance – The Voluntary Code of Good Governance JOURNALISTS for the Sport and Recreation Sector, which is explained by chair Brigid Simmonds on page 13. Martin Nash The code outlines seven principles of good governance and in his foreword to the publication, +44 (0)1462 471911 Minister for Sport and the Olympics Hugh Robertson, says: “It is not for any government to run sport Pete Hayman +44 (0)1462 471938 or micro-manage its future. Dedicated professionals working within strong, independent, transparent PRODUCTS EDITOR and accountable organisations are the best way of ensuring that sport is able to reflect the identity and Martin Nash expectations of the whole community.” Robertson says core principles are strong, independent non-execs +44 (0)1462 471911 and small diverse boards and encourages the sector to commit to best practice in adopting the code. DISPLAY ADVERTISING This will be great for sport, as well-run organisations have the framework and protocols necessary to John Challinor protect volunteers from unnecessarily onerous risk, freeing them to get on with their essential work. +44 (0)1202 742968 Jan Williams Another initiative in the news is the UK-wide launch of charity Sported, +44 (0)1462 471909 which has been conducting pilot studies since 2008 and will now undertake DESIGN a nationwide roll-out by opening regional offices. Ed Gallagher Sported aims to improve the lives of disadvantaged young people through +44 (0)1905 20198 sport by – among other things – acting as a business angel to support sports Andy Bundy +44 (0)1462 471924 development projects. Members of the Sported team and volunteer mentors INTERNET will be aiming to engage young people, deliver activity and offer help with Dean Fox the commercial and administrative aspects of sport. +44 (0)1462 471900 As one of the challenges for volunteers is a lack of skill in the areas Tim Nash surrounding governance, these launches are most timely and welcome. +44 (0)1462 471917 Michael Paramore +44 (0)1462 471926 Liz Terry, editor [email protected] twitter: elizterry Emma Harris +44 (0)1462 471921 CIRCULATION MANAGER Michael Emmerson the leisure media company publishes +44 (0)1462 471932 FINANCIAL CONTROL Sue Davis +44 (0)1395 519398 FINANCIAL ADMIN Denise Gildea +44 (0)1462 471930 Issue 2 2011 © cybertrek 2011 Read Sports Management online sportsmanagement.co.uk/digital 3 ISSUE 2 2011 CONTENTS 18 Leo Gryner’s Rio 2016 Games 30 BMX is on the rise 56 Places People Play 46 The Wimbledon way 26 Basildon’s Sporting Village 34 The multi-use Hamdan bin Mohammed bin Rashid Sports Complex in Dubai 3 Editor’s letter 22 Everybody’s talking about... 34 A living legacy The future of sport in the Big Society Mike Hall on the extended life of venues 6 Write to reply Karen Maxwell talks to industry experts 36 Screen test 7 Analysis: John Goodbody 24 Research: Why do young In-stadia digital solutions and the return An independent think tank for sport people stop participating in sport? in investment, by Robin Currie Chris Cutforth reviews the recent Sport 8 Industry news Industry Research Centre seminar 38 Raising the game Pete Hayman looks at why the FA has 14 People news 26 New opening: extended its National Game Strategy Basildon Sporting Village 15 2012 profile: James Bulley Essex’s Olympic-standard facilities are 44 Reinforcements reviewed by David Thompson in natural turf pitches 16 SAPCA update STRI’s Paul Flanagan on the pros and cons 30 Grassroots sport: BMX 18 Interview: Leonardo Gryner British Cycling’s Pete Maxwell details 46 Gearing up for Wimbledon The Rio 2016 CEO talks to Karen Maxwell the NGB’s current programmes and Kath Hudson looks behind the scenes at about the plans to transform the city future plans for the sport’s progression the UK’s biggest and best tennis event 4 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2011 © cybertrek 2011 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK ISSUE 2 2011 38 Frank Lampard helps to ‘raise the game’ for The FA digital magazine See Sports Management online www.sportsmanagement.co.uk/digital news and jobs: For jobs and news visit www.sportsmanagement.co.uk or sign up for e-news on 70 A profile on Parkour www.leisuresubs.com subscribe: Sign up for Sports Management at www.leisuresubs.com or call: +44 (0)1462 471915 attention buyers! fi nd suppliers and innovation updates www.sport-kit.net 68 Perfecting running techniques 61 Indoor cricket development 53 Building up to the big event 68 On your marks Three instances where temporary Kath Hudson looks at a number of structures are a vital component to the ways in which you could improve your buyers’ guide: successful hosting of major sports events club members’ running technique For suppliers of products and services, turn to page 80 56 Places people play 70 Running free Richard Lewis gives details on how The founder and director of Parkour SAPCA the Sport England programme will UK is interviewed by Magali Robathan Sports Management bring sporting legacy to life is the offi cial 74 Sport-kit magazine of the Sports and Play Front-line support from Tarkett 60 Indoor cricket Construction The ECB’s dedicated indoor cricket arm is Association (SAPCA), the trade supporting and co-ordinating the game’s 76 SAPCA directory body for the UK’s sports facility development. Tom Walker explains how construction industry. Sports 79 Sports directory Management and SAPCA work in partnership to promote 64 Safe, comfortable landings high standards in the design, French research by the University of 82 Diary dates and construction and maintenance Poitiers is highlighted by Peter Daly advertisers’ index of UK sports facilities Issue 2 2011 © cybertrek 2011 Read Sports Management online sportsmanagement.co.uk/digital 5 WRITE TO REPLY Do you hold a strong opinion about your industry? Where are things going wrong, or right? Sports Management would love to hear from you. Email: [email protected] Issue 2 2011 major event should promote women in sport t’s a strange paradox that while our elite sportswomen I are taking on and beating the rest of the world; women’s participation levels in sport are falling. In fact currently 80 per cent of women and girls aren’t doing enough physical activity to benefit their health. Last month, leading figures from the world of sport, including Baroness Tanni Gray-Thompson and Olympic badminton star Gail Emms, joined forces with around 20 MPs and peers to discuss how ©WWW.SHUTTERSTOCK.COM best to boost female participation in sport and how to raise the profile of our elite women.
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