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Sports Management Issue 4 2014 www.sportsmanagement.co.uk @Sportsmag Vol 18 issue 4 2014 Growing youth Nigel Walker participation The director of the EIS on Sport England’s new delivering Olympic success insight research revealed MENTAL HEALTH How sport is making a difference COPPER BOX PRINCE HARRY HOSTS THE FIRST INVICTUS GAMES Click here to subscribe to the print edition www.sportsmanagement.co.uk/subs EDITOR'S LETTER SCHOOL SPORT – COULD TRY HARDER Secondary school sport is in the spotlight, as new research shows memories of cold showers and gung-ho, all-weather schedules put many people off exercise for life. Radical change is needed if “PE” is ever to inspire the lifelong habits needed to get the nation active and healthy n my mid-teens I went to a new school which turned out The wider sports industry is waking up to the huge impact which to have a tradition of playing tricks on new students. bad school experiences have on sports participation. Our feature Within a couple of days of starting, someone dropped into in this issue (see page 38), delves into a new insight study from I a conversation that there were mixed showers after PE. Sport England, called The challenge of growing youth participation Everyone was in on the ‘joke’ – even some of the teachers. in sport. This in-depth research examined the reasons young I still look back with incredulity that this could have happened, people don’t play sport and found a significant shift is needed if most especially with the knowledge of teaching staff – and bearing we’re to successfully engage young people. in mind this was an unremarkable English state school, not a public There’s often a gulf between attitudes and behaviours – kids may school with a history of punishing initiation ceremonies. say they love sport, but not take part, while others claim not to be I’m not alone in having bad interested, but take part on a more memories of PE at school. For all regular basis because of motivation the wonderful work done by those Selling sport as ‘fun’ to young from friends and family. PE teachers who get it right, school people doesn’t resonate – The negative references to sport is increasingly being identified school sports in the research stand by researchers as the thing which it’s more effective to tap in out. One of the most challenging puts many people off exercise for life. to adult motivations findings is that for many “sport was A new survey from the University last viewed as fun in primary school.” of Birmingham, The Big PE The report says that at secondary Conversation, polled 1,800 people and discovered a quarter of school, “sport starts to be perceived as a more serious pursuit for males and a third of females “never or rarely” enjoyed PE while at those who are ‘good’ at it and this drives a shift towards functional school. The reasons were numerous and included things like being rather than sporting motivation.” Basically, selling sport as fun sent outside in all weathers in short sleeves and embarrassment doesn’t resonate with many young people. about body issues. More than half said school PE didn't help them It recommends tapping in to more adult motivations such as become more physically active in adulthood. demonstrating that taking part in sport delivers something they “We thought it would be fascinating to ask people about their care about, such as “looking good, achieving personal goals, school PE experiences, with a view to shaping the PE lessons supporting a charity or providing a social setting to be with friends”. of the future to encourage sustainable, healthy lifestyles,” said So there’s much to change if ‘PE’ is to become the bedrock of University of Birmingham’s Kathleen Armour, who led the study. adult health we know it could be. We need more awareness of the “When you think about the money invested in our PE curriculum, needs of young people, greater skill in engaging with them and we haven’t done enough to understand how this affects our level in the delivery of experiences which are habit forming and leave of activity as adults. Although there’s a great body of work on how them with the motivation to make it part of their adult lives. investment translates into the performance of elite athletes and Olympic medal tables, this is an opportunity to help us to create Liz Terry, editor more positive, effective PE experiences for every child.” twitter: @elizterry Share your thoughts – visit sportsmanagement.co.uk/blog T: +44 (0)1462 431385 W: sportsmanagement.co.uk @sportsmag E: [email protected] sportsmanagement.co.uk issue 4 2014 © Cybertrek 2014 3 WELCOME INTERVIEW – NIGEL WALKER, NATIONAL DIRECTOR OF THE ENGLISH INSTITUTE OF SPORT PAGE 32 MANAGING THE COPPER BOX – A YEAR IN THE LIFE OF LONDON 2012’S FIRST LEGACY VENUE PAGE 42 08 People profiles 18 News round up 38 Sport participation Fergie’s fledglings hoping to give back to fans Sport England’s director of insight, Lisa with Old Trafford hotel; Chris Boyle, founder 28 News report – Ryder Cup O’Keefe, asks whether we really understand of Soloshot; Stefan Olander, head of Nike+ How technology and temporary facilities what young people want from sport helped deliver an unforgettable event 12 Thought leaders 42 Facility management Views and opinions from Sunday Times 30 Talking point We examine the success of London’s journalist John Goodbody, anti-doping chief What can – and should – sport do to support Copper Box, which has celebrated its first Andy Parkinson and Emma Boggis – new people with mental health issues? anniversary of opening in legacy mode CEO of Sports and Recreation Alliance 32 Interview – Nigel Walker 48 Sustainability 14 Mike Hall column The former international hurdler and rugby From Brazil to Poppleton, Tom Walker looks FaulknerBrowns’ sports partner on the international talks about the challenges of at the ways sport is being used as a tool for building of healthy cities leading the English Institute of Sport promoting environmental awareness 4 sportsmanagement.co.uk issue 4 2014 © Cybertrek 2014 ISSUE 4 2014 www.sportsmanagement.co.uk @sportsmag FUTSAL – FOOTBALL'S INDOOR COUSIN AND ITS INCREASING POPULARITY PAGE 58 MENTAL HEALTH – HOW SPORT IS BEING USED TO IMPROVE LIVES PAGE 66 54 Growing the grassroots: badminton 66 Mental health 78 SAPCA Game On The fastest racquet sport in the world has A new £2m initiative led by Sport England A recap of the recent Sports Facility more than 1 million regular players in the UK and Mind is the latest project to use sport to Show and guidance on how to choose the – and the figure is growing each year combat mental health issues appropriate sports flooring 58 Growing sports: futsal 70 Maintaining artificial turf 86 Sport-kit – lockers and changing rooms Football’s small-sized, indoor version is taking Proper maintenance of 3G pitches can Sport-kit.net editor Jason Holland lists the Europe by storm. The FA’s Tony Snow explains add years to the life of the surface. Eric latest products for kitting out your facility’s how UK operators can get involved O'Donnell from Sports Labs explains changing rooms 62 Fitness in sport 74 Focus on sports surfaces 90 Sports Management diary dates The new Athlete Lab cycle hub concept A round-up of the latest sport pitch projects The most important sports events. For more focuses on cycling enthusiasts and athletes in the UK – from artificial clay at a tennis diary details, go to our dedicated website, rather than fitness fanatics club to the “perfect grass” for rugby leisurediary.com sportsmanagement.co.uk issue 4 2014 © Cybertrek 2014 5 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager CHOOSE HOW YOU READ Michael Emmerson SPORTS MANAGEMENT... +44 (0)1462 471932 EDITORIAL TEAM Managing editor Tom Walker +44 (0)1462 471934 Editor PRINT DIGITAL PDF Liz Terry Sports Management is Read Sports The magazine is also +44 (0)1462 431385 available in glossy print Management free on available as a PDF NEWSDESK on subscription. 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