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Der FC United of Manchester BACHELORARBEIT Herr Sebastian Kristen Die Entwicklung des engli- schen Fußballs – Vom Peo- ple´s Game zum Rich Man´s Game? – aufgezeigt am Bei- spiel von Manchester United FC 2014 Fakultät: Medien BACHELORARBEIT Die Entwicklung des engli- schen Fußballs – Vom Peo- ple´s Game zum Rich Man´s Game? – aufgezeigt am Bei- spiel von Manchester United FC Autor: Herr Sebastian Kristen Studiengang: Angewandte Medienwirtschaft Seminargruppe: AM09wS1-B Erstprüfer: Prof. Dr. phil. Otto Altendorfer Zweitprüferin: Frau Barbara Suhr Einreichung: Ort, Datum Faculty of Media BACHELOR THESIS The development of the Eng- lish Football – From a Peo- ple´s Game to a Rich Man´s Game? – shown by the ex- ample of Manchester United FC author: Mr. Sebastian Kristen course of studies: Angewandte Medienwirtschaft seminar group: AM09wS1-B first examiner: Prof. Dr. phil. Otto Altendorfer second examiner: Ms. Barbara Suhr submission: Eckernförde, Datum Bibliografische Angaben Nachname, Vorname: Kristen, Sebastian Thema der Bachelorarbeit: Die Entwicklung des englischen Fußballs – Vom People´s Game zum Rich Man´s Game? – aufgezeigt am Beispiel von Manchester United FC Topic of thesis: The development of the English football – From a People´s Game to a Rich Man´s Game? – shown by the example of Manchester United FC 59 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2014 Inhaltsverzeichnis V Inhaltsverzeichnis Inhaltsverzeichnis.........................................................................................................V Abkürzungsverzeichnis ..............................................................................................VI Abbildungsverzeichnis ..............................................................................................VII Vorwort .......................................................................................................................VIII 1 Einleitung................................................................................................................. 1 2 Von den Anfängen zur Gegenwart ........................................................................ 4 2.1 Die Stadt Manchester und Manchester United............................................... 4 2.2 Die Geschichte des Clubs Manchester United ............................................... 7 2.3 Das schwarze Jahrzehnt – Die Folgen der 1980er Jahre ............................ 33 3 Der Einfluss der Kommerzialisierung auf Manchester United ......................... 37 3.1 Neue Stadien – Neue Preise ........................................................................ 37 3.2 Manchester United und die Medien.............................................................. 42 3.3 Großinvestoren bei Manchester United FC .................................................. 47 4 Die Alternative: Der FC United of Manchester ................................................... 53 5 Fazit........................................................................................................................ 57 Literaturverzeichnis.....................................................................................................XI Anlagen..................................................................................................................... XVII Eigenständigkeitserklärung..................................................................................XXXII Abkürzungsverzeichnis VI Abkürzungsverzeichnis FC: Football Club LYR: Lancashire & Yorkshire Railway FA: Football Association d: Dime, Zehn-Cent-Münze bzw.: Beziehungsweise ca.: circa z.T.: zum Teil TV: Television MUJAC: Manchester United Junior Athletic Club LKW: Lastkraftwagen UEFA: Union des Associations Européennes de Football li.: links re.: rechts SMS: Short Messaging Service et al.: et alii bzw. et aliae, lateinisch „und andere“ Abbildungsverzeichnis VII Abbildungsverzeichnis Abbildung 1: Statistik der Zuschauerzahlen von Manchester United und Manchester City im Vergleich seit 1947. ............................................................................................ 5 Abbildung 2: Verteilung der Fans von Manchester City und Manchester United im Bezirk Greater Manchester............................................................................................. 6 Abbildung 3: Logo von Newton Heath LYR. ................................................................... 8 Abbildung 4: Das Team des ersten englischen Meisters, Preston North End Football Club; auch "The Invincibles" genannt. .......................................................................... 10 Abbildung 5: Das Old Trafford im Jahr 1926. Lediglich eine Tribüne verfügte über ein Dach und Sitzplätze...................................................................................................... 14 Abbildung 6: Übersicht über die Arbeitslosenquote in Manchester und England/Wales im vergleich seit 1930. .................................................................................................. 17 Abbildung 7: Munich Clock an der Süd-Ost-Ecke von Old Trafford. Die Uhr zeigt die Unglückszeit am Münchener Flughafen an und hängt über dem Eingang zum Munich Tunnel........................................................................................................................... 22 Abbildung 8: Aufnahme von Matt Busby aus dem Jahr 1968 nach dem Gewinn des Europapokals der Landesmeister. ................................................................................ 24 Abbildung 9: Bronzestatue von Matt Busby auf dem Vordach des Old Trafford. ......... 25 Abbildung 10: Stuart Pearson (li.) und Lou Macari (re.) nehmen den FA Cup und Trainer Tommy Docherty nach dem Finalsieg gegen den Rivalen FC Liverpool in die Mitte. ............................................................................................................................. 26 Abbildung 11: Sir Alex Ferguson bei seiner ersten Pressekonferenz als Trainer von Manchester United, gekleidet in den Farben seines neuen Arbeitgebers. ................... 28 Abbildung 12: Ticketpreise der Bundesliga, La Liga und von Manchester United im Vergleich....................................................................................................................... 39 Abbildung 13: Logo des Clubs FC United of Manchester............................................. 53 Vorwort VIII Vorwort „When you start supporting a football club, you don’t support it because of the trophies, or a player, or history. You support it because you found yourself somewhere there, found a place where you belong.“1 Fußball ist weit mehr als nur Sport. Fußball ist ein Phänomen, das Menschen auf der ganzen Welt begeistert und vereint. Der Club Manchester United hat an der Geschich- te dieses Sports aktiv mitgeschrieben, auf tragische Weise durch das Flugzeugun- glück von München im Jahr 1958, aber auch auf schöne Weise als erster englischer Gewinner des Europapokals der Landesmeister, der heutigen UEFA Champions Lea- gue. In der Geschichte des englischen Fußballs hat kaum ein Club so viel erlebt wie der Club Manchester United. Von Eisenbahnarbeitern gegründet, ist der Club heute eine weltweite Marke mit einem höheren Bekanntheitsgrad als die Stadt Manchester an sich. Gleichzeitig ist er aber auch der Club, der sich über Nacht vom stolzen, reichen Verein in die Schuldenfalle der Familie Glazer begeben hat. Diese Vielfältigkeit, die der Club Manchester United mit sich bringt, die aber auch den englischen Fußball an sich so interessant macht, waren für mich Grund diese Arbeit zu verfassen und in der Geschichte des Clubs Manchester United nach Antworten zu su- chen. Warum hat es gerade dieser Club zu so hoher Bekanntheit gebracht? Meine Leidenschaft ist der Fußball als puristisches Erlebnis. Es bedarf keines Caterings, kei- ner Häppchen und keiner überbezahlten Spieler. Das Gemeinschaftsgefühl auf den Rängen, das Miteinander und Gegeneinander der Fans in den Kurven, der emotions- geladene Torjubel und das ebenso voller Emotionen intonierte Ausbuhen des Gegners. Das ist für mich Fußball. Fußball wie er sein sollte. Laut, emotionsgeladen und auf gei- stiger Ebene irrational. Oder wie erklärt man am Besten, dass man für seinen Verein jedes zweite Wochenende quer durchs Land fährt? Die Bekanntschaften, die man macht und die Erlebnisse, von denen man nach solch einer Reise erzählen kann sind von einem weitaus höheren Stellenwert als die 90 Minuten Fußball. Diese Arbeit soll zum Nachdenken anregen. Darüber, ob der Wert eines Fußballclubs wirklich in Geld zu bemessen ist, ob Geld den Verlust von Identität, Gemeinschaft und Geschichte aufwiegen kann. Für einen Fan sind dies mit Sicherheit leicht zu beantwor- tende Fragen, doch im heutigen Geschäft Fußball ist Geld längst wichtiger als oben beschriebene Werte. 1 vgl. Bergkamp, Dennis; http://www.realoviedoireland.com/articles/oviedolikenoother/images/quote.jpg, Zugriff am 07.06.2014. Vorwort IX Ich möchte mich an dieser Stelle bei meinen Eltern Ruth und Lothar Kristen und mei- ner Oma Edeltraud Kristen bedanken. Ohne Eure Unterstützung wären mein Studium und diese Arbeit nicht möglich gewesen. Danke. Außerdem möchte ich mich bei mei- ner Freundin Cristin bedanken, die mich während dieser Arbeit immer wieder motiviert und unterstützt hat. Ein herzlicher Dank geht auch an Richard „Rick“ Simpson. Danke für deine Gast- freundschaft und Zeit, die du mir für das Interview entgegengebracht hast. Ich wünsche dir und dem FC United of Manchester alles Gute für die Zukunft. Diese
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