Chapter 1 LEGO® Minifigures: a History
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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
Lego Sets I Own with Picture Retail Set # Set Name Theme Sub Theme MY THEME Year Pieces Figs Qty Price I Paid
My Lego Sets I Own with Picture Retail Set # Set Name Theme Sub Theme MY THEME Year Pieces Figs Qty Price I Paid 6012 Siege Cart Castle Lion Knights Castle 1986 54 2 1 $3.50 6040 Blacksmith Shop Castle Lion Knights Castle 1984 92 2 1 $9.25 6061 Siege Tower Castle Lion Knights Castle 1984 216 4 1 $17.50 6073 Knights Castle Castle Black Falcons Castle 1984 410 6 1 $27.00 Knights Procession 677 / 6077 Castle Classic Castle 1979 48 6 1 $5.00 (Set # 6077 is year 1981) $0 Promo- 5004419 Exclusive Classic Knights Set Castle Classic Castle 2016 47 1 1 $21.39 Giveaway Castle Totals 867 21 6 $62.25 $21.39 6842 Shuttle Craft Space Classic Space 1981 46 1 1 6861 X-1 Patrol Craft Space Classic Space 1980 55 1 1 $4.00 Last Updated on 10/29/2017 at 11:42 AM Page 1 of 29 My Lego Sets I Own with Picture Retail Set # Set Name Theme Sub Theme MY THEME Year Pieces Figs Qty Price I Paid 6880 Surface Explorer Space Classic Space 1982 82 1 1 $7.50 6927 All Terrain Vehicle Space Classic Space 1981 170 2 1 $14.50 452 Mobile Tracking Station Space Classic Space 1979 76 1 1 462 Rocket Launcher Space Classic Space 1978 76 2 1 483 Alpha 1 Rocket Base Space Classic Space 1978 187 3 1 Space Totals 692 11 7 $26.00 $0.00 Lego 425 Fork Lift None Construction 1976 21 1 1 Model 510 Basic Building Set Town None Miscellaneous 1985 98 0 1 540 Police Units Town Classic Police 1979 49 1 1 Last Updated on 10/29/2017 at 11:42 AM Page 2 of 29 My Lego Sets I Own with Picture Retail Set # Set Name Theme Sub Theme MY THEME Year Pieces Figs Qty Price I Paid 542 Street Crew Town Classic -
Bilingual Education for All!
52 Free things to do in new York May 2019 established 1986 NewyorkFamily.com Hilaria Baldwinon marriage to Alec, w w w their four kids, . newyorkfamily and parenting authentically . c o m BilinguAl educAtion for All! THE PERFECT CAMP TO FIT YOUR SUMMER PLANS Preschool + Junior Camps • Sports Academy Gymnastics • Ninja Parkour • Golf • Basketball Elite Soccer • Ice Hockey • Ice Skating Urban Adventure for Teens JUNE 17 - AUGUST 30, 2019 Flexible Weeks Hot Lunch Provided Transportation & Aftercare Available Waterslide • Color Wars • Gymnastics Shows Kayaking • Golf Trips • Bowling • Skating Shows Hockey Games • Cruises & much more! EARLY BIRDS: Register by May 17 + Save! chelseapiers.com/camps May 2019 | newYorkfamily.com 3 contents MaY 2019 newyorkfamily.com pg. 12 pg. 32 pg. 64 pg. 52 pg. 38 62 | giving Back FEATURES columns Help Feed Kids in Need. Donate to this City Harvest fund-raiser that 38 | the Juggle is real For hilaria 6 | editor’s note helps feed New york’s children Baldwin May Flowers Hilaria Baldwin gets real with us 74 | Family day out about being a mom to four under five 8 | Mom hacks Harry Potter Café. Step into Steamy and her passion for healthy living Shopping experts The Buy Guide share Hallows in the East Village with this their mom must-haves for city living fun pop-up café full of wizardly 44| Bilingual education guide wonder New york City kids have many 12 | ask the expert - keeping girls options for a bilingual education, we in sports have the ultimate guide to finding the Dr. Karen Sutton talks about why hoMe & -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
GCSE MEDIA STUDIES Factsheet
GCSE MEDIA STUDIES Factsheet The Lego Movie Video Game: Industry and Audience DISCLAIMER This resource was designed using the most up to date information from the specification at the time it was published. Specifications are updated over time, which means there may be contradictions between the resource and the specification, therefore please use the information on the latest specification at all times. If you do notice a discrepancy please contact us on the following email address: [email protected] www.ocr.org.uk/mediastudies Media industries The following subject content needs to be studied in relation to The Lego Movie Video Game: Key idea Learners must demonstrate and apply their knowledge and understanding of: Media producers • the nature of media production, including by large organisations, who own the products they produce, and by individuals and groups. • the impact of production processes, personnel and technologies on the final product, including similarities anddifferences between media products in terms of when and where they are produced. Ownership and control • the effect of ownership and control of media organisations, including conglomerate ownership, diversification and vertical integration. Convergence • the impact of the increasingly convergent nature of media industries across different platforms and different national settings. Funding • the importance of different funding models, including government funded, not-for- profit and commercial models. Industries and audiences • how the media operate as commercial industries on a global scale and reach both large and specialised audiences. Media regulation • the functions and types of regulation of the media. • the challenges for media regulation presented by ‘new’ digital technologies. -
Word Match Minds-On Investigations Hands-On Investigations
Minds-on investigations Word match Paper bridges: strong and stable or weak and wobbly? When using identical materials, one design can be weak and another can be strong. Find these vocabulary words from this poster in the word match. Then 1. Place a sheet of paper between two desktops. Lying flat, the paper will fall; it is not read through the Tampa Bay Times very strong or stable. or Orlando Sentinel to find these 2. Now roll the paper and tape it to form a tube. Place the paper between the two words in articles, headliners, ads, tables. By changing the shape, a stronger and more stable structure is created. or comics. 3. Fold the paper into different shapes and lay it across two desktops. Find the Tower Structure strongest and most stable design. Stable Shape Your skeleton: a natural frame structure Size Skeleton Each person has a natural frame structure inside his or her body — a skeleton! Our Flexible Rigid skeleton gives us shape and supports the weight of our muscles. The size of our frame, or skeleton, determines how tall we are. The tallest person who ever lived was Robert Pulley Lever Wadlow (1918-1940), of Alton, Ill. When he was five years old in kindergarten, he was 5 feet Machine Engineer 6 inches. He grew to be 8 feet 11 inches! Mechanical Gear I T G I E S J M T T H I U I W Y A M D K Compare shapes and sizes 1. Lie on the floor on butcher paper and ask a partner to trace the shape of your body. -
A Reader in Themed and Immersive Spaces
A READER IN THEMED AND IMMERSIVE SPACES A READER IN THEMED AND IMMERSIVE SPACES Scott A. Lukas (Ed.) Carnegie Mellon: ETC Press Pittsburgh, PA Copyright © by Scott A. Lukas (Ed.), et al. and ETC Press 2016 http://press.etc.cmu.edu/ ISBN: 978-1-365-31814-6 (print) ISBN: 978-1-365-38774-6 (ebook) Library of Congress Control Number: 2016950928 TEXT: The text of this work is licensed under a Creative Commons Attribution-NonCommercial-NonDerivative 2.5 License (http://creativecommons.org/licenses/by-nc-nd/2.5/) IMAGES: All images appearing in this work are property of the respective copyright owners, and are not released into the Creative Commons. The respective owners reserve all rights. Contents Part I. 1. Introduction: The Meanings of Themed and Immersive Spaces 3 Part II. The Past, History, and Nostalgia 2. The Uses of History in Themed Spaces 19 By Filippo Carlà 3. Pastness in Themed Environments 31 By Cornelius Holtorf 4. Nostalgia as Litmus Test for Themed Spaces 39 By Susan Ingram Part III. The Constructs of Culture and Nature 5. “Wilderness” as Theme 47 Negotiating the Nature-Culture Divide in Zoological Gardens By Jan-Erik Steinkrüger 6. Flawed Theming 53 Center Parcs as a Commodified, Middle-Class Utopia By Steven Miles 7. The Cultures of Tiki 61 By Scott A. Lukas Part IV. The Ways of Design, Architecture, Technology, and Material Form 8. The Effects of a Million Volt Light and Sound Culture 77 By Stefan Al 9. Et in Chronotopia Ego 83 Main Street Architecture as a Rhetorical Device in Theme Parks and Outlet Villages By Per Strömberg 10. -
AMEET BOOKS Catalogue 2020 Contents
AMEET BOOKS Catalogue 2020 Contents AMEET Books Catalogue 2020 LEGO® ICONIC 2 LEGO® MIXED THEMES 8 LEGO® City 10 LEGO® Harry Potter™ 20 LEGO® NINJAGO® 30 LEGO® DC Comics Super Heroes 42 LEGO® Jurassic World™ 44 LEGO® Friends 47 LEGO® Hidden Side™ 48 Custom Publishing 50 Marketing & Social Media Content 52 1 2020 LEGO® Books ® The LEGO classic line of bricks offers limitless opportunities to 1001 Stickers build, play and rebuild. The AMEET range of LEGO Iconic books is the perfect tool to support the LEGO system of play and will inspire children’s creativity and imagination. Each book is filled with inspirational activities and humorous stories, all designed to follow natural play patterns. New sticker book featuring iconic LEGO® characters. This exciting range of titles will not only help children to develop The book contains: Over 1000 reusable stickers including reward skills for the future but will also offer hours of fun along the way. stickers and free-play stickers Activities appealing to children of different ages LEGO® humour Reusable stickers 64 pages 12 pages of stickers size 202 × 288 mm LTS-6601 LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2020 The LEGO Group. LEGO The ©2020 Group. of the LEGO trademarks are and the Minifigure configurations the Brick and Knob logo, the LEGO LEGO, Group. the LEGO from under license z o.o. AMEET by Sp. Produced 2 3 2020 LEGO® Books BUILD AND CELEBRATE Build and Celebrate. Easter CELEBRATE SPECIAL OCCASIONS WITH THESE GIFT BOOKS PACKED WITH FESTIVE BUILDING FUN Build and Celebrate is a mid-priced activity format with LEGO® elements that is perfect for holiday promotions at retail. -
LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel
”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel To cite this version: Nathalie Vienne-Guerrin, Sarah Hatchuel. ”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity. The Journal of Shakespeare and Appropriation, Borrowers and Lenders, 2018, XI (2). halshs-01796908 HAL Id: halshs-01796908 https://halshs.archives-ouvertes.fr/halshs-01796908 Submitted on 21 Nov 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. "To build or not to build": LEGO® Shakespeare™ and the Question of Creativity Sarah Hatchuel, University of Le Havre Nathalie Vienne-Guerrin, University Paul-Valéry Montpellier 3 Abstract This essay aims to explore the cultural stakes underlying the fleeting and almost incongruous Shakespearean presence in The LEGO Movie (2014), analyze the meeting of "LEGO" and "Shakespeare" in the cinematic and digital worlds, and suggest that at the heart of the connection between Shakespeare and LEGO lies the question of originality and creativity. "LEGO Shakespeare" evinces interesting modes of articulation between art and industry, production and consumption, high- brow culture and low-brow culture and invites us to study how Shakespeare is digested into and interacts with multi-layered cultural artifacts. -
Mattia Thibault University of Turin Lego: When Video Games Bridge
Mattia Thibault University of Turin Lego: when video games bridge between play and cinema. Introduction Playful phenomena are often exploited as source of inspiration by film-makers. Toys, after videogames, are the most fruitfully exploited playful phenomenon featuring films about toys (as Pixar's Toy Story) and inspired by real products, as Barbie G.I. Joe and Transformers. However the only toy-inspired film that had a genuine success both by audience and critics is the Lego movie. The path of Lego from toy to cinema features many steps, among which the creation of many videogames. This article aims at investigating the role and position that Lego videogames hold in the definition of a Lego aesthetics and in its application to different media. 1.0 Lego: language and aesthetics. The transmedia phenomenon that we refer to with the world “Lego”, is complex indeed. It has been analyzed both as a language1 and as a parallel, alternative world2. Undoubtedly Lego aesthetics are very well defined in the collective imagination. We will try, here, to describe it focusing on four main characteristics. 1.1 Modular nature First of all Lego are bricks, construction sets: Lego are meant for building things. This fundamental characteristic goes through all kind of Lego products: objects (and also people) can be reduced to unbreakable pieces ans used to build other things. 1.2 Full translatability Objects and people from the Lego world, are alternative to their real-world counterparts Lego minifigures have their own characteristics: yellow skin, cylindrical heads, few facial traits, polygonous bodies, painted clothes, and limited possibilities of movements. -
Themagazinemagazine Beware ! May Contain Ghosts! Jan – Mar | 2020 Lego® Trolls World Tour Lego Minecraft™ Max Comics
THEMAGAZINEMAGAZINE BEWARE ! MAY CONTAIN GHOSTS! JAN – MAR | 2020 LEGO® TROLLS WORLD TOUR LEGO MINECRAFT™ MAX COMICS 2020-01-us1_cover_updated callouts.indd 1 11/7/19 2:30 PM GET READY FOR LEGOLEGO® LEGACY!LEGACY! COMING Classic minifigures and sets come to life in SOON!SOON! the new mobile game LEGO® Legacy: Heroes Unboxed! Assemble a team of famous minifigure heroes for action-packed battles against some of the worst villains in LEGO history. Play solo or team up for online multiplayer action. Train your heroes, unlock awesome abilities and rediscover amazing minifigures. Build Your Own Team! The LEGO® Legacy minifigures have an important mission, and we need YOU to choose which five minifigures are the best ones to carry it out. Tick boxes for each minifigure Firefighter Ash Miner Clay Yeti Nya Clockwork Robot Private LaQuay you choose for your team. YOUR MISSION: • Sail to a pirate island. • Climb to the top of a snowy mountain. Captain Redbeard Jester Gogo Poppy Princess Verda Princess Argenta Willa the Witch • Cast magic spells to enter a secret cave. • Slip past the guardian dragon by making him laugh. • Put out the Eternal Gorwell Darwin Chef Cactus Girl Hiker Spaceman Reed Fire inside. © Gameloft. ™ & © The LEGO Group. All Rights Reserved. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC. Microsoft, Windows and the 2 Windows Store are trademarks of the Microsoft group of companies. -
LEGO Minifigures: Character Encyclopedia LEGO Minifigures: Character Encyclopedia
[PDF-ba0]LEGO Minifigures: Character Encyclopedia LEGO Minifigures: Character Encyclopedia LEGO Minifigures: Character Encyclopedia ... - amazon.com LEGO Star Wars Character Encyclopedia: Updated and ... Lego minifigure - Wikipedia Mon, 29 Oct 2018 02:35:00 GMT LEGO Minifigures: Character Encyclopedia ... - amazon.com LEGO Minifigures: Character Encyclopedia [Daniel Lipkowitz] on Amazon.com. *FREE* shipping on qualifying offers. Includes an exclusive minifigure! From the Musketeer to the Minotaur, the LEGO® Minifigures world features a diverse cast of minifigures inspired by history LEGO Star Wars Character Encyclopedia: Updated and ... LEGO Star Wars Character Encyclopedia: Updated and Expanded [DK] on Amazon.com. *FREE* shipping on qualifying offers. A New York Times bestseller and USA Today Best-Selling Book, this updated guide to the LEGO® Star Wars™ universe comes with an exclusive Boba Fett minifigure and 72 new pages of minifigures and facts. StarWars.com says (Download pdf ebook) LEGO Minifigures: Character Encyclopedia Lego minifigure - Wikipedia Lego minifigure, commonly referred to as a "minifig", or simply just "fig", is a small plastic articulated figurine, many of which are yellow and other skin tones, available as part of the construction toy Lego, produced by Danish toy manufacturer the Lego Group.They were first produced in 1978, and have become hugely successful, with over 3.7 billion produced, and the figure appearing in a ... free download Sat, 03 Nov 2018 23:43:00 GMT Books - Lifestyle LEGO.com LEGO, the LEGO logo, the Minifigure, DUPLO, the DUPLO logo, BIONICLE, the BIONICLE logo, LEGENDS OF CHIMA, the LEGENDS OF CHIMA logo, DIMENSIONS, the DIMENSIONS logo, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, the MINDSTORMS EV3 logo, MIXELS, the MIXELS logo, NINJAGO, the NINJAGO logo, NEXO KNIGHTS, and the NEXO KNIGHTS logo are trademarks and/or copyrights of the LEGO Group.