A Brief Word... CONSTRUCTION • PUBLIC WORKS • NATURAL RESOURCES English Edition Volume 20 Number 6 June/July 2015 With the AORS Trade Show behind us it is well and truly summer- time. PUBLISHER Jean-François Villard
[email protected] Something that has come up in discussions with operators, manag- ers, and manufacturers at shows this year has been how trade shows can be more value added both for exhibitors as well as attendees. CONTRIBUTING EDITORS Rob Holden We are in an era where equipment is increasingly becoming a Paul Vanderzon commodity which is permitting the accountants to make selling
[email protected] mainstream machinery a price war, not a features/benefits one. So how can new technology, processes, improvements in functionality, ADVERTISING SALES productivity or efficiency really get the point across and inform buyers
[email protected] and users, when trade fairs lack an effective drawing tool to ensure maximum participation by informed decision-makers and influencers? TELEPHONE 514-233-1295 The organization that can create an agenda targeting a known issue 613-862-1295 and offer added value to attendees, rather than counting tire kickers, 416-795-1295 will set a standard for at least the next decade, and culture a dedicated and committed audience. If or when this is done, suppliers will queue FAX: 514-528-9932 up, willingly knowing their investment will put them in front of the constituency, they need to be in front of, to warrant the spending they ADDRESS CHANGES annually make. Send us your address changes by E-Mail to:
[email protected] We, as a community of organizations and individuals working col- lectively and competitively, need to consider this, if these events will MAILING ADDRESS continue to be attended and funded.