Subject: Usability report on TripAdvisor TripAdvisor Marketing and Design team, We hope things have been well. Attached to this email is our usability study report on TripAdvisor. The purpose of this report is to present our findings from our usability study on TripAdvisor. This report will first introduce the goals of our study, introduce our team, and go over the goals of this study. Next, this report will cover our methods used during our research study and the metrics our team used. Then, this report will go over our key findings from our usability study. We hope that the findings of this study can be used in order to help solve the problem of increasing purchases from TripAdvisor. If you have any questions, comments, or concerns about our report, please feel free to contact us. Thank you, Madeleine Le Tre Paolini Gabby Bilka Aylee Neff TripAdvisor 1 Usability Study on TripAdvisor December 11th, 2018
[email protected] Team 9 TripAdvisor 2 Table of Contents Author Contact Information 3 Executive Summary 4 Introduction 5 Methodology 6 Metrics 7 Results 8 Conclusions 15 Back Matter 16 Screening Questionnaire 17 Consent Form 20 Scripts used during facilitation 21 Task Scenarios 25 Post Test Interview 28 Data logging forms 29 Final Reflection 45 TripAdvisor 3 Author Contact Information For any questions about this study, please contact the authors of this study using the emails below. Team Email
[email protected] Gabby Bilka
[email protected] Tre Paolini
[email protected] Madeleine Le
[email protected] Aylee Neff
[email protected] TripAdvisor 4 Executive Summary Background TripAdvisor is an online travel platform intended to help users plan future trips by providing information about different countries and cities.