TIMOTHY A. BENGTSON William Allen White School of Journalism and Mass Communications The University of Kansas Lawrence, Kansas 66045-2350 (785) 864-7643 [email protected]

EDUCATION______

Ph.D. in Communication Studies, School of Speech, Northwestern University, 1977. Dissertation: “A Critical Inquiry into the Nature of Creativity in Advertising Communication.”

M.S.J. (with distinction) in Advertising, the Medill School of Journalism, Northwestern University, 1968.

M.B.A., Graduate School of Business Administration, University of Michigan, 1965.

B.B.A., School of Business Administration, University of Michigan, 1964.

ACADEMIC EXPERIENCE______

Clyde M. and Betty Reed Distinguished Teaching Professor, University of Kansas, Spring 1988 to present. Associate Professor, Tenured, William Allen White School of Journalism and Mass Communications, University of Kansas, 1979 to present. Courses taught: Elements of Advertising, Principles of Advertising, Marketing and the Mass Media, Promotional Writing, Message Development, Strategic Communications, Directed Studies in Journalism, Practicum in Journalism, Advertising Research, Advertising Media Strategy, Marketing and Media Research, Advertising Copy and Layout, Strategic Campaigns, Advanced Problems in Advertising Copy and Layout, Graduate Advertising Seminar, Graduate Seminar in Advertising Research, and the Creative Process.

Academic and Professional Advising: 30-40 undergraduate students most semesters, 1979 to present. Graduate Faculty: Dissertation Committees-4; Theses Chaired-6; Thesis Committees-15; Projects Chaired-3; Project Committees-6; Qualifying Examinations Chaired-17; Qualifying Examinations-19.

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Assistant Professor, Department of Communication, University of Utah (Salt Lake City), 1975-1979. Courses taught: Principles of Advertising, Creativity in Advertising, Advertising Practicum, Media Analysis and Planning, Advertising Campaigns, and Graduate Seminar in Advertising. Academic Advising: 65-70 undergraduate students all semesters, 1975-1979. Graduate Faculty: Dissertation Committees-2; Theses Chaired-3; Thesis Committees-1.

Instructor, the Medill School of Journalism, Northwestern University (Evanston, Ill.), 1969-1975. Courses taught: Principles of Advertising, Consumer Motivation and Behavior, Advertising Campaigns, and Graduate Research.

Instructor, Northwestern University Evening Division, Fort Sheridan, Ill., Fall 1974. Course taught: Seminar in Advertising Planning.

Instructor, School of Journalism and Mass Communication, University of Minnesota (Minneapolis), 1968-1969. Courses taught: Principles of Advertising and Media Strategy.

Instructor, Department of Business Administration, Southeast Missouri State University (Cape Girardeau), 1965-1967. Courses taught: Introduction to Accounting I and II, Principles of Salesmanship, and Principles of Advertising.

PROFESSIONAL EXPERIENCE______

City of Lawrence, November 22-24, 1999. Evaluation of marketing proposals for new public transit system. Baker Sterchi Cowden & Rice, L.L.C., Overland Park, Spring 1998- Summer 2000. Expert witness on advertising practices. PackerWare (formerly Packer Plastics), Lawrence, 1991-1996. Consultant on new product development and promotion. Motorola, Kansas City, August 1995. Consultant on audio-visual presentation for national in-house contest.

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Stinson, Mag & Fizzell, January-February, 1993. Analysis of advertising spending strategies of AT&T and MCI during 15-month period, starting January 1990. University Relations, May 1991. Advised group on the uses and limitations of focus-group interviews as research technique. Also shared ideas on effective commercials for universities presented at halftime of televised college sports events. Learned Club, Adams Alumni Center, Fall 1989. Helped to design, write, and test questionnaire sent to membership to elicit reactions to several key issues. Kansas Technical Institute, Salina, Summer 1987. Based on secondary and original research, proposed several marketing strategies, including changing school’s name. Lawrence Chamber of Commerce, Summer 1987. Devised questionnaire with which to solicit opinions of Lawrence and Douglas County citizens on proposed trafficway. Centron Corporation, Lawrence, May 1987 Advised company on how to use direct mail to reach best prospects. KEEP DOWNTOWN DOWNTOWN Committee, Downtown Lawrence Association, Spring 1987. Created theme line used in all advertisements to promote bond issue. KU Division of Continuing Education, September 1986. Performed several research functions and also advised Division on the design and content of its direct-mail campaigns. Holcom Recreation Center Project, Lawrence, September 1986. Developed communications approach for fund-raising campaign. Nabil’s Restaurant, Lawrence, 1983-1984. Wrote and placed advertising for restaurant. Also helped to design a new menu. Dunford-Barrett Corporation, Salt Lake City, 1978-1979. Conducted focus-group interviews for several agency clients and also headed up several field surveys. American Diabetes Association--Utah Affiliate, Salt Lake City, 1978-1979. Helped to write and edit fund-raising literature. Odyssey House (half-way house for former abusers of alcohol and drugs), Salt Lake City, 1978. Helped to develop public relations program to enhance image of the organization by highlighting its success stories. Marsteller Inc., Chicago, Summer 1970. Prepared research reports and wrote advertisements for numerous industrial clients.

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Sun Newspapers, Minneapolis, Summer 1969. Sold space and wrote advertisements for more than 20 weekly newspapers in the Sun chain in Minneapolis area. A. C. Nielsen Company, Chicago, Summer 1968. Served as field surveyor in five-state area to identify TV households to receive audimeter for network TV ratings.

HONORS______

Professorship Clyde M. and Betty Reed Distinguished Teaching Professor, Spring 1988. Teaching Awards Recognized at mid-court during Kansas-Nebraska women’s basketball game Feb. 20, 2005, for excellence in teaching and for work done by my students on a campaign for the KU women’s basketball team. W.T. Kemper Fellowship for Teaching Excellence Winner, 1998 Nominee, 1997 Del Shankel Teaching Excellence Award (given annually by KU student- athletes). Winner, 1997 Finalist, 1996 Mortar Board Outstanding Educator Award, Fall 1990. Advancement Award for Teaching Excellence (given annually by the KU Advertising Club), Spring 1988. H.O.P.E. (Honor for Outstanding Progressive Educator) Award--given annually by the KU Senior Class. Winner, 1986. Finalist, 1994, 1984, 1983, and 1982. Semifinalist, 2004, 2003, 1991, 1990, 1989, 1987, 1985. (Withdrew as candidate for award in 1991, 1989, and 1987.) AMOCO Foundation Award for Distinguished Teaching, 1985. Teaching Citation Named by 70 respondents to university-wide 1987 Senior Survey as among the “finest KU teachers” from whom seniors had taken courses. (Seventy mentions was highest in the survey.) General Research Fund (GRF) Grant Awarded Summer 1999. Research topic: “Should Curiosity be a Cornerstone in the Creativity Paradigm, Based on its Contributions to Breakthrough Concepts?”

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Sabbatical Leave Award University of Kansas, Fall 1994. Spent leave researching creative problem-solving and collecting materials for book on topic for general audience. Hall Center Faculty Seminar on Creativity University of Kansas, Fall 1994. Wrote and presented research paper on creativity, in addition to participating in weekly seminar meetings. Service Achievements Selected for LEADERSHIP KANSAS Program, Class of 1991. (Established by the Kansas Chamber of Commerce and Industry, the “statewide program is aimed at helping to develop and motivate future leaders for the State of Kansas.”) Selected for LEADERSHIP LAWRENCE Program, Class of 1990. (Program was established by the Lawrence Chamber of Commerce to “develop and motivate future leaders for the greater Lawrence area.”) Honorary Member University of Kansas Class of 1986. WHO’S WHO Citations WHO’S WHO IN AMERICAN EDUCATION, 3rd edition, 1992-1993. WHO’S WHO IN MIDWEST, 17th and 18th editions, 1986 and 1987. Dissertation Award Earl Bradley Award for Outstanding Dissertation, School of Speech, Northwestern University, 1978. Fellowships American Academy of Advertising Faculty Fellowship, ADVERTISING AGE Creative Workshop, Chicago, August 19-24, 1979. American Association of Advertising Agencies’ Fellowship, J. Walter Thompson, Chicago, Summer 1970. Outstanding Service Award Minneapolis Junior Advertising Club, 1969.

Honorary Fraternities Blue Key Alpha Delta Sigma Kappa Tau Alpha

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CREATIVE ACTIVITIES______

PRESENTATIONS

Creativity Seminar, “Vitamins for the Creative Mind,” Osher Lifelong Learning Institute, Edwards Campus, February 28, March 7, 14, 2007.

Creativity Seminar, Osher Lifelong Learning Institute, Lawrence, April 4, 11, 18, 2006.

Creativity Workshop, Sixth Annual Institute for Marketing Management in Cultural Organizations, Kansas Union, Sponsored by KU Division of Continuing Education, Kansas Union, March 8, 2001

Presentation, “Vitamins for the Creative Mind,” Kansas Association of Health-Care Communicators State Conference, Lawrence, April 6, 2000.

Presentation, “Vitamins for the Creative Mind,” The University of Kansas Institute for Museum Marketing Management, Lawrence, March 12, 2000.

Presentation, “The Creative Process and the Creative Product,” Self Graduate Fellow Development Program, February 22, 2000, Kansas Union.

Presentation, “The Nature of the Creative Process,” Professor Sanjay Mishra’s New Product Management class (Bus 765), Edwards Campus, February 9, 2000.

Workshop, “How to Help Students Think Creatively,” Center for Teaching Excellence Dinner and Dialogue, November 18, 1999.

Panelist, “Undergraduate Research: Extending the Walls of the Classroom,” Center for Teaching Excellence Dinner & Dialogue, October 21, 1999.

Workshop, “Vitamins for the Creative Mind,” Edwards Campus, Overland Park, April 15, 1999.

“What Leaders Should Know About Creativity,” BLUEPRINTS Student Leadership Conference, Kansas Union, February 27, 1999.

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“Strategies for Generating Ideas,” Product Development and Management Association (PDMA), Heartland Chapter, Kansas City, August 27, 1998.

“Ideas on How to Produce Ideas When You Need Them,” National Society of Newspaper Columnists Convention, Kansas City, June 17, 1995.

“The Creative Process,” National Writers’ Workshop, St. Louis, April 24, 1994.

“The Role of Creativity in the 1990s,” Valentine-Radford Communications College, Valentine-Radford Advertising Company, Kansas City, March 24, 1993.

“Creativity & Problem-Solving,” Sanofi Winthrop Company, McPherson College, McPherson, February 3, 1992.

“Applying Creativity Principles to the Business Setting,” Wichita Chapter, International Association of Business Communicators (IABC), April 11, 1991.

“How to Think Creatively,” the 1991 Harris Advertising Seminars: Hutchinson, March 1; Chanute, February 15; and Salina, February 1.

“How Stronger Advertising Creativity Can Help Produce Better Sales Results for Newspaper Advertisers,” Kansas Press Association Advertising Conference, Lawrence, February 23, 1991.

“A Creative Approach to Problem-Solving,” Kansas Home Economics Association, Lawrence, October 6, 1990.

“Case Studies in Creative Problem-Solving,” FBI National Academy Retraining Session, Lawrence Holidome, September 20, 1990.

“Applied Creativity--Techniques for Problem-Solving,” Kansas Association of Homes for the Aging, Wichita Marriott, April 30, 1990.

“The Elements of Creative Problem-Solving:” ---Strategic Management Planning Workshop, City of Overland Park, Doubletree Hotel, January 10, 1990. ---KU Division of Continuing Education Staff Retreat, Adams Alumni Center, January 10, 1990, and January 12, 1989.

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---KU Division of Continuing Education Program, Kansas City, April 27, 1988. ---Johnson County Government Officials, Olathe, September 23, 1987. ---KU Division of Continuing Education Program, Overland Park, April 21, 1987.

“The Creative Approach to Everyday Living,” Adult Life Resource Center (ALRC), KU Division of Continuing Education Program, Lawrence, October 24 and 31, 1989.

“Applied Creativity: Techniques for Problem-Solving,” Professional Management Midwest (PMM) Annual Conference, Kansas City, October 27, 1989.

“How to Design Effective Communications Campaigns,” Travel Industry Association of Kansas (TIAK), Lawrence Holidome, April 26, 1989.

“Using the Imagination to Design Attention-Getting Signs,” Kansas State Sign Association, Eldridge Hotel, Lawrence, October 29, 1988.

“Creativity in Transit Communication,” Kansas Public Transit Association, Topeka, September 11, 1987.

“The Principles and Practices of Advertising Management,” KU Division of Continuing Education Program, Kansas City, October 22-23, 1986.

“How to be Creative in Communicating in the 1990s,” United Telephone System, Overland Park, March 24, 1986.

“Projecting an Image Through Advertising: The Elements to Building an Advertising Campaign,” Association of Community Arts Agencies of Kansas, Lawrence Holidome, November 10, 1985.

“How Creativity Increases Productivity in the Sales Field,” Keynote Speaker, Motorola District Sales Conference, Kansas City, May 21, 1985.

“How to Construct an Advertising Campaign for a Small Business,” Lawrence Chamber of Commerce Small Business Council, Lawrence Country Club, November 7, 1984; and Lawrence Holidome, March 24, 1983.

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“Creativity in Marketing Commodities,” Wheat Foods Council, Manhattan, Kan, October 31, 1984.

“Principles of Advertising Applied to the U.S. Army Campaign,” U.S. Army Senior Officers Workshop, Lawrence, August 1984.

“How to Think Like a Creative Genius,” Kansas Press Association Advertising Conference, Lawrence, March 3, 1984.

“Solving Problems Creatively,” Kansas Press Association Advertising Conference, Lawrence, January 24, 1981.

“Creativity Made Simple,” Kansas Press Association Advertising Conference, Lawrence, January 26, 1980.

“The Philosophy of Marketing Research,” Arts Administration Institute, Snowbird, Utah, October 1976.

BOOKS (in progress)

Advertising Slogans U.S.A., a unique collection of 26,000+ contemporary and classic slogans in 1,300+ product categories.

Vitamins For The Creative Mind: 10 Essential Ideas to Activate and Fortify Creativity.

PUBLICATIONS--ARTICLES AND MONOGRAPHS

Co-author, “Undergraduate Research: Extending the Walls of the Classroom,” a white paper in Reflections from the Classroom, University of Kansas Center for Teaching Excellence, Volume 2, Fall 1999, pp. 1-3.

“Creativity on Madison Avenue,” Hall Center Faculty Seminar on Creativity, Fall 1994.

“The Creative Experience in Advertising.” JOURNAL OF CREATIVE BEHAVIOR. (Article accepted for publication contingent on condensing it to 20 pages to conform to JCB editorial format.)

“Creative Process All a State of Mind,” Opinions From the Hill Series, The Lawrence Journal-World, March 1, 1993, p. 4A.

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“What is a Good Advertisement?” KANSAS PUBLISHER, July 1985, p. 5.

“The Three Most Powerful Sales Tools in the World: Ideas, Ideas, Ideas.” KANSAS PUBLISHER, May 1985, p. 5.

“Creativity’s Paradoxical Nature: A Postscript to James Webb Young’s TECHNIQUE FOR PRODUCING IDEAS.” JOURNAL OF ADVERTISING 11 (Winter 1982):3-9. (Article was subsequently included in the MARKETING ABSTRACTS of the JOURNAL OF MARKETING whose Editor said in letter to author, “Only a small portion of all marketing articles are selected for this honor.”)

CONTEMPORARY CASES IN BASIC MARKETING. Cape Girardeau, Missouri: Southeast Missouri State College, 1967. (D.W. Norvell was co-author.)

PUBLICATIONS--REVIEWS

HOW TO PUT YOUR BOOK TOGETHER AND GET A JOB IN ADVERTISING, by Maxine Paetro. JOURNAL OF ADVERTISING (1992).

CREATIVITY IN BUSINESS, by Michael Ray and Rochelle Myers. EXPLORE Magazine (published quarterly by the Office of Research, Graduate Studies and Public Service, University of Kansas), Summer 1989, p. 16.

THE CREATIVE MYSTIQUE, by John M. Keil. JOURNAL OF ADVERTISING 15 (Fall 1986): 59-61.

AUDITING PRODUCTIVITY: ADVERTISER-AGENCY RELATION- SHIP CAN BE IMPROVED, by William Weilbacher. JOURNAL OF ADVERTISING 12 (SUMMER 1983): 51-52.

RESEARCH AND REPORTING FOR BUSINESS AND ECONOMICS, By Conrad Berenson and Raymond R. Colton. JOURNAL OF ADVERTISING 9 (WINTER 1980): 46-47.

ADVERTISING TODAY, by J. Douglas Johnson. JOURNALISM QUARTERLY 56 (AUTUMN 1979): 634-635.

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REVIEWER--REFEREE OF SCHOLARLY PUBLICATIONS

Referee, Association for Education in Journalism and Mass Communication National Convention papers, 1994.

Referee, 11 articles submitted to JOURNAL OF ADVERTISING, 1980 to present.

Referee, American Academy of Advertising National Convention papers, 1988, 1981, 1980, and 1979.

REVIEWER--GRANT PROPOSALS

New Faculty and General Research Fund Proposals, University of Kansas, 1997, 1994, 1992, 1990, 1988, and 1986.

REVIEWER--ADVERTISING TEXTS

Have reviewed 11 texts on principles of advertising, media planning, creativity, and research for Allyn & Bacon, Crain Books, Dryden Press, Grid Publishing, NTC Business Books, Prentice-Hall, South-Western College Publishing, Wadsworth Publishing, and Worth Publishers.

INVITATIONAL CONFERENCES

36th Annual Creative Problem-Solving Institute (CPSI), State University of New York at Buffalo, June 17-22, 1990.

Northwestern University’s Symposium on Teaching Creativity, Evanston, Ill., September 3-5, 1986.

Fifth Annual I.N.A.M.E. (International Newspaper Advertising and Marketing Executives) Foundation Educator Seminar, New York City, February 1985.

Direct Marketing Institute for Professors, Chicago, June 1983.

James Webb Young Fund Educator Conference, Champaign-Urbana, Ill., June 19-21, 1982.

“University of Utah in the 1980s,” Snowbird, Utah, October 1978.

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Marsteller Advertising Conference, Sterling Forest, N.Y., June 1974.

V.I.P. (Very Important Professor) Program, Specialty Advertising Association Conference, Chicago, Fall 1970.

PATENTS AND SERVICE MARKS

Beverage Container with Juice Extracting Feature, U.S. Patent Application No. 10/979,936, filed November 2, 2004.

Training Baseball/Softball With Contrasting Colors, U.S. Patent 5,711,725, January 27, 1998. (Patent was reviewed in “Patents” section of The New York Times, p. C2, March 30, 1998.)

Decorative Wastebasket, U.S. Design Patent 296,256, June 16, 1988, and Canadian Design Patent 62,552, February 28, 1989.

VITAMINS FOR THE CREATIVE MIND, U.S. Service Mark Registration, Reg. No. 2,333,852, Issued March 21, 2000.

SERVICE______

SERVICE TO THE UNIVERSITY

Boards and Committees NCAA Certification Steering Committee, Fall 2008. Parking Commission, 2002-2005. Parking Commission, Rules Committee, 2002-2005. Faculty Mentor Steering Committee, KU Athletics, 2001-2008. Faculty Mentor, KU Women’s Diving and Swimming Team, 2004-2008. Academic Relations Committee, 2001-2003. University Council, 2000-2002 and 1993-1996. University Senate Calendar Committee, 2001-2002. Kemper Fellowship Selection Committee, Spring 2002 and Spring 2000. Director of Kansas Unions Search Committee, Spring-Summer 1999. Kansas Union Renovation Committee, 1999-2000.

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Ambassador (for Journalism School) to the Center for Teaching Excellence (CTE), 1997-1999. Retention Implementation Committee, 1998-1999. Assessment of General Education, March 15 and 17, 1999, and March 18- 19, 1998. Admissions Video Advisory Group, University Relations, 1998-1999. Judge, Ex.C.E.L. Award Winners, Fall 1997. Committee on the Improvement of Advising Services for Freshmen and Sophomores, Fall 1996-Summer 1997. Academic Policies and Procedures Committee, 1995-1996. SenEx, Summer 1993-Spring 1994. Tenure and Related Problems (TRP), Fall 1993-Spring 1994. Past President, Kansas Memorial Corporation Board, 1997-1998. President, Kansas Memorial Corporation Board, 1996-1997. Kansas Memorial Corporation Board, 1993-1999. Executive Committee, Kansas Memorial Corporation, 1995-1998. Chair, Merchandising Policies & Practices Committee, Kansas Unions, Fall 1995-Spring 1996. Colleague-to-Colleague Program, 1995-1996. KU Image Study Advisory Committee, University Relations, 1994- 1995. Program Review Debriefing Committee, September 29, 1992. Standing Committee on Graduate School Faculty Appointments and Authorizations, Fall 1988 to Spring 1992. SenEx Task Force on Program Assessment, March 25-28, 1991. Committee on Commercialism and Advertising, Spring 1990 to Spring 1991. University Committee on Sabbatical Leaves, 1987-1990. University Committee on Sabbatical Leaves Review Subcommittee, 1988- 1990. (Chair of Subcommittee in 1990) Distinguished Teaching Awards Committee, Spring 1986. Graduate Review Committee for KU Design Department, Fall 1984 to Fall 1985. University Senate Committee on Financial Aid to Students, 1982-1983. SenEx Representative, Parking and Traffic Appeals Board, 1981-1982. Faculty Career Development Committee, University of Utah, 1978-1979. (Committee is equivalent to KU’s Sabbatical Leaves Committee.) Member, Executive Board, University of Utah Chapter, American Association of University Professors (AAUP), 1978-1979. Secretary-Treasurer, University of Utah Chapter, American Association of University Professors (AAUP), 1976-1978.

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Presentations on Creativity, Creative Problem-Solving, and Advertising Topics Have made presentations to more than 40 different campus groups ranging from Summer Honors Institutes and student leadership conferences to 1986 Senior Class Breakfast and Greek organizations.

Other Selected Activities University Disciplinary Hearing Committee, October 10, 2007. Panelist, “Campaigns, Consultants, and Advertising: An Exchange of Views,” The Robert J. Dole Institute, the University of Kansas, May 3, 2000. Participant, Pew Higher Education Roundtable, March 4-5 and April 21, 1997. Co-Coordinator, Spike Lee Visit to KU, February 12, 1997. Moderator, Focus-Group Interviews with Department Heads of Kansas Unions, July 19-20, 1995. Results were then used to prepare code of ethics and credo statement for all employees. Faculty Adviser, KU Chapter, Mortar Board, 1991-1994. Freshmen Honors Tutorial on Creative Problem-Solving, Spring 1993. Keynote Presenter, New GTAs Seminars, 1991-1992 and 1986-1987. Faculty Mentor Program, KU Athletics Department, 1990 to present. Faculty Panelist, New Student Orientation Program for Parents, Summer 1990-1999. Participant, “Meet-A-Professor Night,” 2000, 1999, 1997, 1993, and 1988-1991. Faculty Representative, KU Alumni Association Meetings in Chicago, Los Angeles, Phoenix, and Sun City, 1990. Speaker, Kansas Honors Program, McPherson, 1988.

SERVICE TO THE SCHOOL

Administrative support Head, Strategic Communication Track, 2007-2009. Chair, Advertising Sequence, 1981-1998 and 1979-1980. Chair, Advertising Search Committees, most years from 1979-1996. Acting Director, Graduate Program in Journalism, January 1988 to January 1990. Director, Advertising and Public Relations Sequence, University of Utah, 1975-1979.

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Boards and Committees The University Daily Kansan Board, 2007-2008 and 1981-1987. Dean’s Advisory Group (DAG), 2007-2009. Mentor Committee for Two Colleagues on Tenure Track, Spring 2008. Co-Chair on Evaluation of Teaching for P&T Candidate, Fall 2007. New Student Orientation Sessions every semester, 2007-2009. Strategic Campaigns Professors Luncheons Facilitator, 2006-2007. Scholarship Committee, Fall 2007. Faculty Search Committee, 2005-2006. (Search resulted in the hiring of three new faculty members) Dean Search Committee, Summer 2004-Spring 2005. Chair, Advisory Group, Associate Dean Search, Spring 2004. Mentor Group Evaluation for Barrett Sydnor, Spring 2004-Fall 2004. Marshal, School of Journalism, KU Commencement, 2008, 2004, 2003, 2002, and 2001. Chair, Curriculum Committee, 2002-2007. Curriculum Committee, Spring 2002-2007 and Fall 1999. Futures Committee, 2002. Mentor, Tanaka Miller Multicultural Journalism Scholars, 2001-2002. Communications Committee, 2001-2002. Associate Dean Search Committee, Spring 1999. Curriculum Review Committee, Fall 1997-Spring 1998. Future of the School Ad Hoc Committee, Fall 1997-Spring 1998. Crumbling Classroom Task Force (A/V Committee), Fall 1997. School Values Committee, Summer-Fall 1997. Chair, Dean Search Committee, 1996-1997. Chair, Selection Committee, Gene A. Budig Teaching Professorship, Fall 1996. (Professorship given to honor Del Brinkman, former dean of Journalism School.) Judge, Creative Problem-Solving Service Award, School of Journalism, Fall 1996. Chair, Search Committee for Coordinator of Marketing Communications Program, Regents Center, Spring 1996. Graduate Committee, 1996-1998 and 1985-1995. Dean’s Curriculum Review Committee, Spring-Summer 1994. Dean’s Advisory Committee, 1987-1991. Journalism Dean Five-Year Review Committee, Fall 1991 and Fall 1984. Faculty Committee, 1996-1999, 1984-1993 and 1981-1983. (Chair, 1992- 1993 and 1987-1988) Reader’s Digest Fellowship Committee, 1987. (Chair, 1987) School of Journalism Ph.D. Evaluation Committee, 1986-1987.

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School Committee, 1995-1996 and 1983-1984. Petitions Committee, 1969-1975.

Presentations “Creative Thinking in Strategic Communications,” KSPA Conference, Kansas Union, September 26, 2007. “Why KU and why the KU School of Journalism?” Crimson and Blue sessions (with prospective students and their parents), October 16 and 23, 1995. “What It Means to the Professional World to Work on The Kansan,” The University Daily Kansan advertising staff, March 16, 1993. “How to Pursue a Career on the Creative Side of Advertising,” KU Advertising Club, Stauffer-Flint Hall, September 30, 1992. “How to Create More Powerful Messages for Kansan Advertisers,” The University Daily Kansan, January 29, 1991. “Case Studies on How Creativity Adds Spark to Advertising Campaigns,” Urban Journalism Workshop, June 14, 1990. “Mistakes That Recent College Graduates Make When Seeking Full- Time Employment,” KU Advertising Club, Burge Union, February 23, 1989. “How to Prepare for a Journalism Career While Still in High School,” Journalism Summer Camps for High School Students, Lawrence, June 1985-1990. “Creativity--The Missing Element in Advertising Today,” Kansas Press Association Annual Meeting, Lawrence Holidome, May 31, 1987.

Program Coordinator Internship Program in Media Planning, Leo Burnett Company, Chicago, 1994, 1993, 1992, 1991, 1989, 1988, and 1987. Direct Marketing Educational Foundation Collegiate Institute Competition, Fall and Spring semesters, 1995-1998, 1981-1987, and 1979. Advertising Educational Foundation Ambassador Program (a professional-in-residence program), 1995-1996. Advertising Professionals-in-Residence Program, Lawrence, 1981-1984. Newspaper Advertising Seminar, Lawrence, March 5, 1983. Chair, Communication Week, University of Utah, 1977.

Other Selected Activities John Katich Creativity Award Selection Committee, 2007 and 2006.

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John Katich Creativity Award Criteria Committee, Fall 2005. Adviser, Art + Copy Club, 2000-2001. Friends of the Lied Series and Swarthout Society Fundraising, most years from 1985 to 2000. Emcee, Annual School of Journalism Awards Presentations, April 30, 1999, May 4, 1990, and May 4, 1989. Journalism Commencement Address, “On Creativity,” May 19, 1996. Member, Conciliation Advisory Panel for Journalism, Spring 1992. Tutorial on Creativity, Journalism Honors Program, Lawrence, September 1, 1988. Adviser, KU Advertising Club, 1982-1984. Adviser, University of Utah Advertising Club, 1975-1979. Founder, University of Utah Advertising Club, 1975. Adviser, Marketing Club, 1965-1967.

SERVICE TO THE PROFESSION

National Organizations Session Discussant, “Whence Creativity?” Association for Education in Journalism and Mass Communication (AEJMC) National Convention, Atlanta, August 13, 1994. Session Discussant, “The Impact of Creativity,” AEJMC National Convention, Kansas City, August 13, 1993. Conducted Three Workshops on Teaching Advertising Campaigns, AEJMC National Convention, Kansas City, August 10, 1993. Member, Visit Team for Accrediting Council Education in Journalism and Mass Communications, School of Communications, University of Washington, Seattle, February 25-28, 1990. Member, Board of Governors, the Walter Dill Scott Fund, the Medill School of Journalism, Northwestern University, Evanston, Ill. 1987-1988. Moderator, “The Creative Skills Advertising Agencies Seek in Recent College Graduates,” Northwestern University’s Symposium on Teaching Creativity, Evanston, Ill., September 3-5, 1986. Member, Placement and Faculty Development Committee, American Academy of Advertising, 1984-1985. Member, National Academic Committee, American Academy of Advertising, 1978-1982. Session Discussant, “Creative Strategies,” American Academy of Advertising National Convention, Gainesville, Fla., 1981.

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Session Chair, “Advertising in Perspective: Past, Present, Future,” American Academy of Advertising National Convention, East Lansing, Mich., 1979.

National and State Judging Kansas Scholastic Press Association (KSPA), regional and state contests, most semesters, 1979 to present. Travel Industry Association of Kansas (TIAK) Annual Advertising Competition, Lawrence, September 14, 1995. Harris Newspaper Creativity Contests, 2002, 1999, 1996, 1994, and 1993. Publications for Special Audiences Council for Advancement and Support of Education (CASE) National Competition, Adams Alumni Center, April 14, 1989. National Council of Farmer Cooperatives’ Advertising Competition, Lawrence, January 1984. Affiliated Advertising Agencies’ International Creative Competition, Salt Lake City, April 1978. Consumer Communications Competition, sponsored by MACAP (Major Appliance Consumer Action Panel), University of Utah 1978 and 1976. Utah Advertising Federation Creative Competition, Salt Lake City, January 1976.

National Student Advertising Competitions Faculty Co-Adviser, KU Student Teams, sponsored by the American Advertising Federation, 1986 (third place in district); 1981 (first place in district and seventh nationally); and 1980 (second place in district). Faculty Adviser, University of Utah Student Teams, sponsored by the American Advertising Federation, 1978 (first place in district and sixth nationally) and 1977 (first place in district and eighth nationally).

Presentations “How American Advertising Agencies Seek to Persuade Consumers,” Russian Journalists, Lawrence, March 28, 1994. “How to Plan a Creative Advertising Campaign,” Lawrence Communications Network, Adams Alumni Center, April 9, 1991. “The Role of Creativity in American Advertising,” Swedish Journalists, Lawrence, November 2, 1988. “Advertising in the United States,” Korean Journalists, Lawrence, August 1, 1988. “The Ingredients in Award-Winning Advertisements in the United States,” International Journalists, U.S. Information Agency, Lawrence, September 25, 1987. (Page 18 of 20)

“Advertising as a Reflection of American Society,” Conference on Contemporary Culture and Life in the United States, the Academy for Educational Development and the U.S. Information Agency, Lawrence, April 9, 1987. “The State of Advertising Education at KU,” Professional Advertising Club of Topeka, November 28, 1984.

Reviewer of Applications for Promotion and Tenure at Other Universities University of Nebraska, Fall 1999. University of Tennessee, Fall 1987.

Professional Affiliations American Academy of Advertising Association for Education in Journalism and Mass Communication American Association of University Professors Creative Education Foundation

SERVICE TO THE COMMUNITY

Organizations and Committees Swarthout Society (now known as the Lied Center Society) President, 1990-1991. Member, seven Lied Center Society boards and committees at various times, 1987 to present. Lawrence Committee, CAMPAIGN KANSAS, Spring and Summer 1989. Member, five other community-related committees, 1987 to present.

Presentations “Self-Esteem: Five Case Studies,” Lawrence Rotary Club, Lawrence Holidome, June 24, 1991. “Does Advertising Manipulate Consumers?” Roundtable Adult Education Class, First United Methodist Church, Lawrence, April 8, 1990. “Factors to Consider When Choosing a College,” Lawrence High School Career Fair, Lawrence, November 8, 1989. “Creativity as a Leadership Tool,” Keynote Speaker, LEADERSHIP LAWRENCE Graduation Ceremonies, April 14, 1989. “Creativity in Advertising,” Broken Arrow Elementary School and Lawrence High School, Lawrence, 1984 and 1979-1981.

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Civic Activities Keynote Speaker, 2005 Academic All-Stars, honoring outstanding high school students in Lawrence and Douglas County, sponsored by The World Company and The Lawrence Journal-World. Selection Committee, Academic All-Stars, 2006 and 2005. Participant, “Meet-A-Professor” Program, New Generations Society, Lawrence, April 28, 2000. Member, Lawrence Chamber of Commerce, 1987-1995. Steering Committees for Mike Amyx for City Commissioner, 2005, Bob Moody for City Commissioner, 1997 and 1993; Sandy Praeger for State Senator, 1996 and 1992; Bonnie Augustine for City Commissioner, 1995; Wint Winter for Attorney General, 1994; and Sandy Praeger for State Representative, 1990. Judge, LHS debate tournaments, Fall 1991-1995. LEADERSHIP LAWRENCE Selection Committee, Summer and Fall 1993. Coordinator, Advertising Sales, Mainline Tennis Classic Tournament Program, Lawrence, Summer 1989-1992. (Supervised sales activities of 10-15 KU student volunteers.) Chamber of Commerce Membership Drive Committee (“Team Up with the Chamber”), Fall 1991. (KU team won first place in number of new memberships generated.) Director of Ball Boys and Ball Girls, Mainline Tennis Classic, Lawrence, Summer 1988-1990.

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