BOARD AND JPA MEETING
Friday, May 17, 2019 Renaissance Indian Wells Resort & Spa CONVENTION SALES CONVENTION SALES PRODUCTION - 2019
LEADS N E W L E A D S BOOKINGS ROOM NIGHTS
APRIL 101 46 24 19,839
YTD 372 193 82 54,418 CONVENTION SALES OPEN TENTATIVES
MEETING YEAR LEADS REQUESTED ROOMS
2019 76 25,872 2020 180 120,360 2021 88 105,867 385,374 2022 40 53,517 TENTATIVE 2023 18 28,150 ROOM NIGHTS 2024 11 28,460 2025 6 20,502 2026 2 1,866 2027 1 780 Grand Totals 422 385,374 2019 TAP REPORT DATA
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0 JUN JUL AUG SEP OCT NOV DEC
Definite Room Nights Tentative Room Nights Pace Targets Consumption Benchmark 2020 TAP REPORT DATA
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Definite Room Nights Tentative Room Nights Pace Targets Consumption Benchmark ONLINE EVENT HOSTED BY INXPO 2019 VIRTUAL The leader in innovative webcasting and online events TRADE SHOW May 14-15
Andaz Hotel Paseo Hyatt Regency JW Marriott Desert Springs La Quinta Resort & Spa Miramonte Resort & Spa PS Convention Center Renaissance Palm Springs The Kimpton Rowan The Westin 10 Destination Partners 101 RSVP’d Planners NEW 2019 PROGRAMS CALSAE - April 29 – May 1 • Hosted in Rancho Mirage (Omni Rancho Las Palmas Resort & Spa)
MPI WORLD EDUCATION CONFERENCE - June • Sole Sponsor • Hosted buyer luncheon for 200 planners
CHICAGO SALE MISSION - July • New focus - dedicated National Sales Manager
SOUTHEAST SALES MISSION - July • Joint Share Program • Hosting clients in Houston, Dallas & Austin
BOSTON SALES MISSION - Fall • New direct seasonal service into the destination • Joint Share Program FIND YOUR MEETING OASIS VIDEO SERIES
PSP International Airport
Hotel Venues
Unique Meeting Spaces
Downtown Walkability
Offsite & Sport Venues
Giving Back TRAVEL INDUSTRY SALES GDS MARKETING IRELAND - INDIA - SOUTH KOREA
RUN DATES: May - October 2019
CHANNELS: Apollo Galileo Worldspan
7 0 0 , 0 0 0 + Sign-on & email impressions
U.S. TRAVEL’S IPW HOSTED FAMS & EVENTS
VISIT CALIFORNIAWESTJETCALIFORNIA - KOREA TRADE CUP &EXPO JAPAN MISSION CALIFORNIA CUP PARTNERS UPCOMING PROGRAMS
MAY 2019 JUNE 2019
Club California Wuhan, China U.S. Travel’s IPW
DER Touristik FAM and Conference IPW Post-FAM
Travel Bulletin Travel Show, UK Travel News Travel Show, Ireland
Club California, Australia IAGTO – Golf Tourism Conference
Private Luxury Forum
JULY 2019 AUGUST 2019 Visit CA UK & Ireland Mission Virtuoso Travel Week CVB Chicago Mission COMMUNICATIONS MEXICO
Mexico is the top international market for visitation to California with almost 8 million annual visitors in 2018.
9.6 nights $1,154 Average Length Spent per Trip of Stay
1.9 584 Destinations Weekly Nonstop per Visit Flights into California JAPAN
19M Traveled Abroad in 2018 6% increase
18% Baby Boomers/Seniors
25% Solo Travelers (30% of women ages 30-45) SOUTH KOREA
Travel as a Lifestyle
98% 84% Internet Active on Penetration Rate social media
TV #1 545K Influence Visitation to CA for Travel up 6.3% ARTS & CULTURE
Interview Magazine
Forbes
KCRW / PBS Radio
Voice of America FEATURED COVERAGE – 116 ARTICLES
Design and Architecture Host Frances Anderton
M A R C H 2 0 1 9 A P R I L 2 0 1 9 A P R I L 2 0 1 9 . . . Barcelona Score: 9 Barcelona Score (Podcast): 6 Barcelona Score: 9 Circulation: 580,000 Downloads: 2.7M Circulation: 9,388,987 Ad Value: $17,246 Barcelona Score (Website Post x 2): 20 Ad Value: $86,848 UVPM: 1.18 M BARCELONA QUALITY SCORE
397 1,558 3,650 APRIL YTD 2019 GOAL 2019 YEAR TO DATE
MEDIA ASSISTS TOTAL # OF ARTICLES 515 217
TRACKING $7,468,726 Ad Value 565,176,815 Circulation/Impressions UPCOMING INITIATIVES
MAY 2019 SEPT/OCT 2019
Wellness Tourism Association IMEX
GPS Restaurant Week Blitz Visit California Canada Media Mission
JUNE 2019 San Francisco Media Event IPW - Anaheim LA Media Event
IPW Post FAM UK Inbound Press FAM
SATW Eastern Chapter Conference James Beard Dinner
JULY/AUG 2019 Visit California UK/Ireland Media Mission
Australia Inbound Press FAM DIGITAL MEDIA TOOLKIT FILM OASIS FULL-LENGTH FILM PRODUCTION
“Our Vacation Home” ONE Production • Made-for-TV scripted full-length feature • Airs this summer on a major network
• Set in Palm Springs
828 • Crew/talent filmed March and April
Room Nights • Currently applying for CVB film incentive Booked FILM OASIS 3% Features 11% STATISTICS Other 11% Television February 2019 11% Students
21% 28 productions Commercials 28+ overnight stays 43% Stills
Shoots ranged from a feature film to several commercials for top national brands. FILM OASIS STATISTICS
March 2019 32% Other
47% Documentary 34 productions 591+ overnight stays
1% Stills
1% Features 1% Commercials Shoots ranged from a large reality TV show shoot to a TV movie based in 1% Television Palm Springs. 1% Student 6% Music Videos PARTNERSHIPS IN THE WORKS
Location scout FAM in May that will highlight Zone 1
Partner: Riverside County Film Commission to host PARTNERSHIPS IN THE WORKS MARKETING PARTNER TOTALS - Impressions: 120M+ Spots: 4,660+
SUMMER 2019 CO-OP PARTNERS
TOTAL SUMMER CO - OP - Impressions: 1.5B+ Spots: 54,480 SUMMER/FALL 2019 CO-OP PARTNERS 2019 NEW MEDIA
Runs: May – August
Includes: forced video ads, audio ads and digital banner ads
Markets: Los Angeles, San Francisco, San Diego and Las Vegas 2019 NEW MEDIA
USA Today summer campaign runs May – August
Locale campaign runs throughout 2019
Dedicated articles
Banner ads surrounding content on both Locale & USA Today 2019 NEW MEDIA – EDGE MEDIA
SUMMER CAMPAIGN 649K Editorial piece on Impressions in April Edge Media website
E-newsletter
Social media posts
Targeted geofence message to LA Pride attendees
Summer content launches June/July
*Measuring through Adara & Edge Media – data available by end of summer 2019 MEDIA PLAN – SUMMER BILLBOARD
Markets: 20 117M LA/OC/SD Billboards Impressions 2019 MEDIA PLAN - MEETINGS ADVERTISING
XXX 2019 MEDIA PLAN – MEETINGS ADVERTISING
158K+ Impressions
Launched March/April 2019 MEDIA PLAN – MEETINGS ADVERTISING
YouTube Pre-Roll Video Launched: April
Instagram Takeover Launched: April GROUP OFFERS WELLEST SEASON: SEPTEMBER - DECEMBER
October 4-6, 2019 DIGITAL MARKETING 3.4M 1.8K $252.70 Impressions across Expedia network Clicks Return on (includes Orbitz, Travelocity, generated ad spend Cheap Tickets and Hotels.com)
$30.4M 8.4% 23.3%
In gross Room Airline ticket bookings nights up (YOY) sales up (YOY) ADARA TRAVEL DATA (JAN – FEB) Tracks booking data for website visitors and users exposed to digital advertising
DIGITAL MEDIA IMPACT WEBSITE IMPACT
Total Stay Total Stay Month Bookings ADR Revenue Month Bookings ADR Revenue Nights Length Nights Length
Jan. 577 1,468 2.5 $239.72 $351,956 Jan. 614 1,507 2.5 $227.13 $342,290
Feb. 792 1,793 2.3 $241.76 $433,376 Feb. 504 1,186 2.4 $232.55 $275,806
TOP ORIGIN MARKETS TOP ORIGIN MARKETS TOP ALTERNATE BOOKED (AIR TICKETS) (HOTEL) HOTEL DESTINATIONS
1. Chicago 6. Phoenix 1. Los Angeles 1. San Diego 2. San Francisco 7. Boston 2. San Francisco 2. Los Angeles 3. New York 8. Newark 3. San Diego 3. Scottsdale 4. Denver 9. Austin 4. New York 4. Newport Beach 5. Dallas-Ft. Worth 10. Philadelphia 5. Chicago 5. Anaheim WEBSITE GOALS
TRAFFIC GOALS D T N – ADVERTISING OPPORTUNITIES
Percent MAR-APR YTD 1,331,286 impressions generated in to Goal March and April Sessions 547,049 1,207,658 45%
Pageviews 1,044,590 2,437,987 41% 8,106 clicks to partner websites generated
ORGANIC SESSIONS UP 63% YOY
Website sessions and pageviews are pacing on track for 2019 traffic goals
Organic traffic accounted for 47% of total traffic
Paid search accounted for 24% of total traffic WEBSITE: TOP 5 PAGES VIEWED - OVERALL
Events
Chill Deals
Things to Do Engagement Metrics 30 Free Things to Do in Greater Palm Springs
Coachella Valley Music & Arts Festival WEBSITE: TOP 5 PAGES VIEWED - EVENTS
Coachella Valley Music & Arts Festival
Desert X
Stagecoach Country Music Festival
ANA Inspiration
BNP Paribas Open SOCIAL MEDIA EVENT COVERAGE (March – April)
BNP Paribas Open La Quinta Arts Festival Palm Desert Food & Wine Fashion Week El Paseo Indian Wells Arts Festival Desert X ANA Inspiration Club Skirts Presents The Dinah Coachella Valley Music & Arts Festival Stagecoach Festival White Party Palm Springs
315,000 total impressions SUMMER CAMPAIGN PREVIEW - CHILLspiration
3 Video, Stills, Audio 6 Influencers Facebook, Instagram, Instagram Summer activities Stories, YouTube, Twitter SUMMER CAMPAIGN PREVIEW – CHILL DEALS
2 Cinemagraphs 10 Influencers Linking to partner deals Chill Deals Steps to Enter
• Follow our Weibo account • Repost favorite color/poster • Explain why they want to visit GPS
Tracking
• Increase in followers • Impressions • Engagement
WEIBO LAUNCH CAMPAIGN SEASON 2
CHEF SERIES
SOLANO’S - La Quinta
COMING SOON
Wally’s Desert Turtle Rancho Mirage
Peaks at Palm Springs Aerial Tramway Palm Springs
Café at Shields Garden Indio SEASON 3
Palm Oases
Vintage Shopping
Vacation Rental Gems
UNIQUE BOUTIQUES & HISTORICAL SMALL HOTELS
Desert Harvest
Coachella Valley History Museum PARTNERSHIP gpsNEXT Partner Education Series
UPCOMING WEBINARS
July 23rd 11am-12pm Social Media
September 19th 10am-12pm Marketing
October 24th 10am-12pm Communications
November 15th 2-4pm Digital Marketing Location Palm Springs Convention Center
Nominations Over 220 from all 9 cities
Lunch Served from 12:00 – 1:30 pm
Site Experience and CTA Awards
Special Update Visit California President/CEO Caroline Beteta RESTAURANT WEEK KICK OFF EVENT
PARTICIPATING RESTAURANTS
State Fare Bar & Kitchen MAY 29 AC3 Restaurant + Bar Babe’s Bar-B-Que And Brewery Solano’s Bistro 5:30-7:30 pm Citrus & Palm Restaurant Catalan Mediterranean Cuisine CTA PROGRAM UPDATE
BUSINESS OPPORTUNITIES NUMBER TRAINED
Help drive more visitors to your business. Offer CTA grads discounts and offers to explore your site! 111 to date
Host classes
Enroll in a class UPCOMING CLASSES
rd th Sponsor a class May 23 May 29 June 20th July 11th CTA PROGRAM UPDATE
NEW CTA PARTNERSHIP MANAGER
ERICA ABARCA DESTINATION DEVELOPMENT RESTAURANT WEEK UPDATE
121 RESTAURANTS 2019 SPONSORS
$1 Donation to FIND Food Bank for every reservation made on dineGPS.com RW MEDIA PLAN OVERVIEW - TV
(332) (230) (1,775) (8,240) (368) 30-second spots 30-second spots Local Drive Markets 30-second spots Live interviews Live interview 30-second spots 30-second spots May-June on “Desert Living” “Eye on the April-June May-June and KMIR morning Desert” April-June April-June RW MEDIA PLAN OVERVIEW - PRINT
4 Spadea’s 1 Full-page ad 2 Full-page ads Front cover 12 Half-page ads 17 Full-page ads On-line banners 1 Full-page ad 2 Content stories E-mail blast 1 Full-page story RW MEDIA PLAN OVERVIEW - RADIO
510 live mentions 60 live mentions 60 live mentions 200 340 live mentions 780 promos 120 promos 120 promos :30 spots each 520 promos 426 commercials 200 commercials 200 commercials 367 commercials
(KDGL-FM, KCLB-FM, (KPLM-FM, Q 102.3- KKUU-FM, KDES-FM, FM, OASIS-FM, KPSI-FM & KNWS-AM) Jammin-FM) MEDIA PLAN OVERVIEW - BILLBOARD 10 Rotations per market
9M Impressions
$27,000 Value DIGITAL BANNER ADS
Marker Media Radio Alpha Media Radio KPSP-CBS KGAY-FM Travel Host KMIR-NBC CV 104.3 Palm Springs Life 14 Newsletters/E-blasts
4 Blog Posts
Locale Content SOCIAL MEDIA
Twitter posts
Facebook event promotion and link ads
Newsletter sign-up sweepstakes ads: sweepstakes prize (2)-night stay and dinner at Agua Caliente Casinos SOCIAL MEDIA
Instagram Sweepstakes Dining for a year - $1,200 total value!!!
Influencers in market capturing real-time content from participating Restaurant Week partners
Instagram Stories and link click ads Restaurant Week “Roll-Out”
Press Release March 27, 2019
Stagecoach Pre-party April 25, 2019 (Partnership table)
Broadcast TV April 25 – June 10, 2019
LA Media Dinner May 1, 2019 Cozy Meal/LA
El Paseo Street Signage May 15, 2019
GPS Local Launch/ May 29, 2019 Media Preview Event The Ritz-Carlton, Rancho Mirage Media Preview 4:30 -5:30pm Meet & See 5:30-7:30pm
Progressive Media May 31, 2019 Lunch/Dinner Local & LA Media Overview Destination Assessments
190 45 50 detailed assessments underway or planned, in discussion, including completed in 11 including 4 other 14 other countries countries countries
350 USA, Canada, Dominican Republic, Peru, Argentina, Dubai, Germany, destinations from 18 Mexico, Switzerland, Colombia, El Salvador, Ecuador, Honduras, Chile, New Zealand, Korea, Guatemala, Taiwan, South Africa United Kingdom, Thailand, countries Denmark, Brazil, Micronesia, Philippines, Russia, Australia Ghana, Nigeria
THANK COMPLETED SURVEYS SURVEYS STARTED Greg Purdy, Bruce Abney, James Canfield, YOU!!! Stephen D’Agostino Rolf Hoehn, Tony Bruggemans AIRLINE UPDATE PSP ACTIVITY FACTS
APRIL AVERAGE TOTAL PASSENGER ACTIVITY LOAD FACTORS
2018 2019 80.8% 78.2% 401,972 304,855
Seats Seats March April 165,696 194,947
17.7% 13.9% 17.6% increase increase increase 2019 AIRLINE MARKETING
Skift Airline Weekly Monthly Print Advertisements
American Airlines American Way Magazine Full Page Print Advertisement
JumpStart Air Service Development Conference June 3-5, 2019 - Full Page Advertisement Supporting Travel Advocacy CalTravel PAC Fundraising Event NEXT MEETING Friday, June 28, 2019 Location TBD