Vertical Restraints with Horizontal Consequences: Competitive Effects of Most-Favored-Customer Clauses
American University Washington College of Law Digital Commons @ American University Washington College of Law Articles in Law Reviews & Other Academic Journals Scholarship & Research 1996 Vertical Restraints with Horizontal Consequences: Competitive Effects of Most-Favored-Customer Clauses Jonathan Baker Follow this and additional works at: https://digitalcommons.wcl.american.edu/facsch_lawrev Part of the Antitrust and Trade Regulation Commons VERTICAL RESTRAINTS WITH HORIZONTAL CONSEQUENCES: COMPETITIVE EFFECTS OF "MOST-FAVORED-CUSTOMER" CLAUSES JONATHAN B. BAKER* I. INTRODUCTION George Orwell's novel Animal Farm recounts the course of a revolution against the discredited old order on Farmer Jones's Manor Farm. The victorious animals developed a carefully crafted and sensible set of rules to govern their own new order-the Seven Commandments. But the Seven Commandments were hard for most of the animals to remember. After much thought, one of the farm's leading intellectuals, a pig named Snowball, declared that the Seven Commandments could be reduced to a single maxim: "Four legs good, two legs bad." This seductive simplifica- tion was the beginning of the end for the animal revolution. In the name of this maxim, the pigs perverted each of the Seven Commandments, one after the other, to reestablish the old prerevolutionary order with themselves, rather than the farmer, on top. Antitrust revolutions, too, can founder on oversimplification. The Chi- cago School revolution of the last twenty years uprooted and discarded old, oversimplified per se rules and rubrics because they discouraged efficient conduct. One theme of the Chicago revolutionaries was to focus antitrust attention on how collusion-that is, horizontal arrangements- can harm competition and consumers.
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