BRAND BOOK
The ultimate guide to manage the Eurodesk brand Deep breath IMPRINT
ublished by urodes russels in ue au leurs russels elgiu
esigners ditors edro ru ond solt arton
opyright urodes in o eurodes .eu eurodes .eu
CONTENTS
page 2
page 4
page 5
page 6
page 7
page 8
page 16
page 18
page 24
page 34
page 36
page 38
page 42 01 BASICS OF GRAPHIC DESIGN
The six principles
reating ell designed and coherent co unication aterials is based on understanding the basics o graphic design. This does not ean that everyone should practice graphic design but ith the si basic principles in ind it is uch easier to co e up ith good ideas or brie a pro essional designer. The si basic principles not only provide guidance or the visual aspects but also help to dra attention to the essages you ight ant to channel.
BALANCE HIERARCHY COMPOSITION
alance is to thin o each o the ierarchy in design helps to bring o position re ers to the overall ele ents on the layout as having the right a ount o attention to arrange ent o ele ents in your eight behind the . onsider the i portant parts o your layout. design. This is here you can play the attributes o each te t bo The ost i portant ele ents are e peri ent and a e a good design i age bloc o colour and hat to be dressed ore visibly so they loo great. There are so e general eight they have in relation to co and the ost attention. ach rules dividing the page into t o other ele ents on the page. one o the hierarchical level should be dividing the page into thirds etc. ele ent is over eight it can get dressed di erently. s e go lo er but being inventive can result in too uch attention on your layout in the hierarchy the ele ents should interesting and surprising layouts. overshado ing ore i portant parts. have a ore and ore subtle loo . .g. The title should loo di erently than the paragraph belo it.
DIRECTION CONTRAST REPETITION
n i portant aspect o any designs ontrast has a great e ect on epetition is a crucial ele ent is ho and in hat direction the readability and legibility as ell. hen it co es to branding. t eyes ove over the page this is ontrast is o ten the ey ingredient provides consistency bet een also sometimes referred to as ‘flow’. or a ing your designs pop . o e the co unication aterials you tudies prove that a co on pattern co on or s o contrast are dar produce. epetition can also help or the eye to ta e is an or vs. light thic vs. thin large vs. s all to create order in your layout by shape hen it co es to eb pages etc. structuring the content into sections so placing your top content to the chapters etc. le t o your page or along the top is your best bet. nother co on pattern that the eye traces over is a shape.
2 Basics of graphic design
The five elements
nce you get a iliar ith the ey principles o design you can e plore the ele ents used hile designing. There are any di erent vie s about hat is considered to be ele ents o design. ere you can read about the five most common. Using the combination of the five elements while respecting the six principles is key or a ell considered layout.
LINE TYPOGRAPHY COLOUR
Lines can be defined as any linear hat intonation speed and speech Colours create specific moods, ar s. o lines a e up ust about style is to verbal co unication at ospheres and can channel everything. ines can channel certain this is typography to ritten e otions. ach shade has certain ideas too. traight ones can evo e co unication. The ont style can specific connotations associated with order and neatness avy lines can define how the reader reads and it. electing the right co bination create ove ent and ig agged conceives the content o the te t. can re ind the reader o a brand. n lines can i ply tension or e cite ent. There are any di erent ont a ilies short colours can a e or brea your The eight direction and colour o but there are five categories: serif design. the lines can drastically change the onts ith legs sans seri onts layout. ithout legs display onts intended to use at large si es hand riting and onospace onts ith each letter having the sa e idth .
SHAPE TEXTURE
Shapes are defined by boundaries lee graphic designs can be co posed o lines or colours. They onder ul but so eti es roughing are o ten used to e phasi e space. it up a little ith so e te ture can be s species hu an beings are even better. Te ture can add tactility scientifically proven to be drawn depth and can add so e pretty to symmetry. We find symmetrical interesting e ects to your design. shapes generally ore attractive The uestion o the te ture can co e e ective and beauti ul. o e ost hen you select the paper you print co only used shapes in design your design on but there are ays to are s uares or rectangles circles evo e te ture e ects digitally ostly and triangles. onsider applying by applying patterns on parts o the depth e ect on shapes. ven ith layout. the flattest of mediums, you are able to create a sense o depth and an illusion that your design e pands beyond the second di ension.
3 022 INTRODUCTION
earning obility is a li e changing e perience or young people. ore and ore are eager to go abroad but they do not al ays no that net or s li e urodes e ist and that grants such as ras us can a e their drea s co e true. e have to a e sure that our brand is stronger that our tools are responding to the needs o young people and that e engage ith broader co unities on social media. Our slogan is at the core of this approach: “Informing all young people about ays to e perience the orld .
Youth information is one of the #YouthGoals of the Structured Dialogue and of the upcoming EU Youth Strategy (2019-2027). Indeed, even if a lot of information is available online, it is more and more difficult or young people to evaluate its uality and relevance. n all the outh on erences have attended since uality youth in or ation about learning obility having local relays and a co on uropean lat or ere entioned as necessary tools to be created. These solutions are already there ur ey challenge is to connect the dots.
reated in urodes has beco e the ain source o youth in or ation on uropean policies obility opportunities and programmes. We have a clear mandate from the European Union, being a recognised youth information network supporting the implementation of the EU Youth Strategy and of the Erasmus+ progra e. ur core ission as urodes is to raise a areness on learning obility opportunities and encourage young people to beco e active citi ens.
urodes operates at uropean level ith a net or o national coordinators connected to over local in or ation providers in uropean countries. ur added value is to reach young people here they are through those ho or ith the on a daily basis.
aving such a idespread and diverse net or it can be challenging to co unicate the urodes brand cohesively and co prehensively in the di erent countries. Today only a li ited nu ber o young people know that we exist and benefit from our services, with huge disparities across countries. Although, our financial and human resources are scarce, by using the potential of our network and the support that urodes russels in can provide our brand could beco e stronger. ith both visual and te tual guides and e a ples the urodes rand oo ai s to provide an easy solution or these challenges.
hope you ill en oy reading and using the urodes rand oo .
Audrey Frith irector o urodes
4 03
MISSION
The mission of Eurodesk is to raise awareness among young people on mobility opportunities and to encourage them to become active citizens.
VISION
Eurodesk envisions a world where all young people live up to their potentials and become active European citizens by the experiences gained through mobility opportunities abroad.
5 04 TONE OF VOICE
Tone of voice is how the character of the organisation comes through in words, written, spoken and visually. It’s not about what is said, but rather the way it is said, and the impression it makes. Having a cohesive and well-defined tone of voice results in a consistent communication style that helps to build trust in the audience.
Eurodesk's tone of voice is playful (reflective to the world and following trends), personal (addresses the audience directly with messages, and reaches out to individuals personally) and authentic (comes across as reliable, trustworthy, and knowledgeable about the opportunities it offers).
When creating your messages try to keep it simple, familiar and straightforward. The communication should be playful but not silly, confident but not cocky, informal but not boring, helpful but not overbearing, sympathetic but not too intimate.
You can use Eurodesk's key principles as guides when formulating your communication.
EURODESK'S KEY PRINCIPLES
1 Works with qualified and trained staff 2 Is free of charge
Provides reliability information and guidance for 3 Notice individual’s requirements 4 all young people
5 Provides neutral information 6 Refers to other information services
Enables access to local and regional information Provides information based on testimonials 7 8 all over Europe and true stories
9 Refers especially to financial support programmes 10 Works with verified and trusted sources
6 05
Informing all young people about ways to experience the world.
The urodes slogan encapsulates the concept o the ission and vision into a short easy to understand sentence. The urodes slogan can acco pany the pri ary logo and the logo ith the country na e. The slogan should be ritten ith he y ont hen possible. 06 LOGO
Primary version
This Eurodesk logo above is an improved version of previous Eurodesk logos from the past: the rounded letters provide better readability, a more cohesive letter spacing and better scalability. The logo colours represent the colours of the European Union (even though today there are Eurodesk members from outside the EU) and stand for European values.
! Please always use the relevant logos that you received in the communication package and never try to recreate them in your office.
8 Logo
Version with country name
This version o the logo includes the country na e under the pri ary urodes logo. The country na e can be used both in nglish and local language i necessary. The country na e is ritten in bold Taho a ont.
Version with the compass symbol
This version o the logo e tends the pri ary logo ith a stylised co pass. The co pass represents the mission of Eurodesk: informing and guiding young people - showing them direction among the many uropean obility opportunities. This version o the logo can be used hen it is not possible to provide conte t about the or urodes does.
e.g. hen urodes is a supporter o an event or co creator o a publication and its logo needs to appear a ong the supporters logos .
9 Logo
List of all logos with country names
10 Logo
Logos of Eurodesk sub-brands
Eurodesk works with many different tools and works on many initiatives. The sub-brand logos were created to identify the different tools and projects easily. Each of the sub-brands logos encorporates the dark version of the primary Eurodesk logo. They have all been designed individually - please always use the relevant artwork and never re-create the logos.
11 Logo
Black, and white version
All main logo version are available in black, and white version. Use these versions when the background is too color ul and the colored versions ould not be clearly visible or hen you need to print in blac and hite. lease al ays use the relevant art or and never re create the logos.
Usage on different coloured backgrounds
hen using the logos on color ul bac grounds contrast and readability ust be ta en into account. ere are so e e a ples on ho to use the logos on various bac grounds.
12 Logo
Maximum reduction
The pri ary logo should not be The logo version ith the country The logo version ith should not be smaller than 2cm in length hen na e should not be smaller smaller than 4cm in length hen used or printing purposes. than 3cm in length hen used or used or printing purposes. l ays eep the proportions. printing purposes. l ays eep the l ays eep the proportions. proportions.
Spacing and margins
or opti al readability the pri ary or opti al readability the logo or opti al readability the logo logo has to have a argin all around. version ith the country na e has to version ith the co pass sy bol has This argin ust be at least the have a argin all around. This argin to have a argin all around. same height as the logo. ust be at least half the size of This argin ust be at least the the logo's height. same size of the compass icon. (E.g.: If the logo is 1cm in height, the argin should be c all around. (E.g.: If the logo is 2cm in height, the (E.g.: If the compass is 1cm in height, argin should be c all around. the argin should be c all around.
13 Logo
What not to do
on t de or the shape o the logos. on t de or the shape behind the country na e.
on t add stro e to the logos. on t put the coloured logo on colour ul i ages.
This can not happen because reduces the logo visibility. This can not happen because reduces the logo visibility. This can not happen because reduces the logo visibility. This can not happen because reduces the logo visibility. This can not happen because the logo visibility. This can not happen because the logo. This can not
on t disrespect the argins. on t recolor the logos.
on t use colours in the logo and or in the bac ground that are too si ilar or don t provide enough contrast.
! When in doubt, please double check this manual or contact Eurodesk Brussels Link.
14 Logo
The Erasmus+ logo with the Eurodesk branding
urodes receives unding ro the uropean o ission ithin the ra e o the ras us progra e. There ore urodes ust display a relevant version o the ras us logo on all co unication aterials. The logo has to be visibly placed ho ever it should not be bigger than the urodes logo on your layout.
n ost cases please use the coloured ras us logo according to the visual guides provided by the uropean o ission.
The Erasmus+ logo is also available in greyscale, black, and white version. Use these versions when the bac ground is too color ul and the colored versions ould not be clearly visible or hen you need to print in blac and hite.
15 07 COLOURS
PRIMARY COLOURS
Hex. fcc519 Hex. f8b218 RGB 252 197 25 RGB 248 178 24 CMYK 1 23 98 0 CMYK 1 33 100 0 Spot P 10-8 U Spot P 14-8 U
Eurodesk Yellow Eurodesk Dark Yellow
Hex. 597bbb Hex. 4669a0 RGB 89 123 187 RGB 70 105 160 CMYK 70 50 1 0 CMYK 80 60 13 1 Spot P 104-6 U Spot P 105-6 U
Eurodesk Blue Eurodesk Dark Blue
SUPPORTING COLOURS
Hex. ededed Hex. 949394 Hex. 737474 RGB 237 237 237 RGB 148 147 148 RGB 115 116 116 CMYK 6 4 4 0 CMYK 44 37 37 2 CMYK 56 47 47 13 Spot P 83-9 U Spot P 176-4 U Spot P 169-12 U
Eurodesk Light Grey Eurodesk Medium Grey Eurodesk Dark Grey
Hex. 404040 Hex. FFFFFF RGB 64 64 64 RGB 255 255 255 CMYK 68 61 60 47 CMYK 0 0 0 0 Spot P 179-14 U
White Eurodesk Almost Black
SECONDARY COLOURS
Hex. e24f2e Hex. bfc42e Hex. 8d4b87 RGB 226 79 46 RGB 191 196 46 RGB 141 75 135 CMYK 6 84 93 0 CMYK 30 11 100 0 CMYK 51 83 17 2 Spot P 45-15 U Spot P 163-16 U Spot P 84-14 U
Eurodesk Red Eurodesk Green Eurodesk Purple
Hex. c74527 Hex. a8b536 Hex. 823870 RGB 199 69 39 RGB 168 181 54 RGB 130 56 112 CMYK 16 87 100 5 CMYK 39 16 100 0 CMYK 53 91 28 9 Spot P 41-8 U Spot P 164-7 U Spot P 84-15 U
Eurodesk Dark Red Eurodesk Dark Green Eurodesk Dark Purple
16 Colours
Usage
The colour palette is divided into three sections according to how important they are. The first section is called 'Primary colours' and contains the the main colours of the Eurodesk brand: two shades of blue and t o shades o yello . The urodes logo is ade o the co bination o urodes ello and urodes lue .
The second sections is called upporting colours . This category is co posed o three shades o grey as ell as hite and l ost lac . This palette is eant to support the pri ary colours. The co bination o pri ary colours and the supporting colours should be used together to re create the image of Eurodesk. It is not advised to create your layout only using the primary colours: paragraphs and longer te ts ust not be colored yello or blue. or these purposes al ays use urodes ar rey or urodes l ost lac .
The final section is called 'Secondary colours' and include two shades of red, green and purple. This group o colours should only be used together ith the pri ary colours.
ALWAYS EXPAND YOUR COLOUR PALETTE FOR YOUR PROJECT IN THE FOLLOWING ORDER:
1 2 3
l ays use the pri ary o bine the ith the Use 'Eurodesk Red' or 'Eurodesk Dark colours hen you start a supportive colours ed i you need an additional colour. ne pro ect. pand your colour palette ith urodes reen or urodes ar Green' if you need a fourth colour. Use urodes urple or urodes ar Purple' only as the fifth colour. ! It is not advised go beyond the second level, unless it is crucial to use more colours.
What not to do
on t change the colours. on t avor secondary colours over the pri aries.
17 08 TYPOGRAPHY
PRIMARY FONT
Tahoma
BOLD REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
NUMBERS SYMBOLS AND CHARACTERES
.,?!%&()/<>#’”@:;<=> 0123456789 \]^_`{|}~¡£§±¿
16pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
14pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
12pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
10pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
9pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
The primary typeface of the Eurodesk brand is Tahoma. It is pre-installed on both Mac and Windows computers, so it is easy to use, on whichever system.
Tahoma has two weights: bold and regular, both insuring good readability.
18 Typography
DISPLAY FONT Chewy
REGULAR NUMBERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz
SYMBOLS AND CHARACTERES
.,?!%&()/<>#’”@:;<=>\]^_`{|}~¡£§±¿
24pt The quick brown fox jumps over the lazy dog 22pt The quick brown fox jumps over the lazy dog 20pt The quick brown fox jumps over the lazy dog
18pt The quick brown fox jumps over the lazy dog
16pt The quick brown fox jumps over the lazy dog
Chewy is the display typeface of the Eurodesk brand. A display typeface is a typeface that is intended for use at large sizes for headings only. They are not suitable for paragraphs and body texts.
Chewy only has one weight: regular. However it is not compulsory to use Chewy at all, you can combine Chewy headers or titles with Tahoma paragraphs for the optimal reading experience.
! Using Chewy for paragraphs or body texts is not allowed.
19 Typography
SECONDARY FONT Titillium BLACK BOLD UPRIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
SEMIBOLD UPRIGHT REGULAR UPRIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
LIGHT UPRIGHT SYMBOLS AND CHARACTERES
ABCDEFGHIJKLMNOPQRSTUVWXYZ .,?!%&()/<>#’”@:;<=>\]^_`{|}~¡£§±¿ abcdefghijklmnopqrstuvwxyz
NUMBERS
0123456789
The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog 14pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog 12pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog 10pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
Titillium is the secondary typeface of the Eurodesk brand. It is acceptable to use Titillium as the main font in official print publications, however due to compatibility problems (the typeface is not available pre-installed), it is strongly recommended to use Tahoma instead in documents distributed online.
Avoid pairing Titillium with Tahoma.
20 Typography
Usage
Establishing a hierarchy between textual elements is essential. Hierarchy helps the readers understand what is more important and acts as a guide for them. Using typography with different weights, colours or alignments is a simple way establish rules.
TITLES SUB-TITLES
This is my sub-title
When using Tahoma for titles, you can choose to use it For sub-titles, always use a typeface that is at least 20% regularly by capitalising the first letters of the words or all- smaller than the main title. If the main title was in Chewy, caps (if the text is less than one line). If you choose to use use Tahoma for the sub-title. Do not use sub-titles in all- Chewy in header or title, use it in a size of at least 20pt. caps. Titillium Black in all/caps could provide a contrasty title for your texts.
BODY TEXT ALIGNMENT
This is my text. This is my text. This is my text This is my text This is my text. This is my text This is my text. This is my text. This is my text.
Body text should be at least 20% smaller than the sub- It is recommended to align body texts to the left. Titles titles. The minimal size accepted is 8pt, at least 9pt is and sub-titles can be aligned to the center. Never force recommended. For body, regular typeface weight should justify on body texts and try to avoid hyphenation. be used, except when highlights are needed.
CONSISTENCY
When creating a publication or a long-form text, you should always have a cohesive layout as a guiding force. This means that your titles, sub-titles and body texts must be the same size and colour throughout the pages.
21 Typography
Colour
side ro choosing the si e and eight o the type ace colours should also be ept in ind. good balance bet een colour in graphical ele ents and te t ensures that your essage is conveyed clearly.
Colour palettes Neutral palettes or one tone bac grounds or colour ul bac grounds
This is my title This is y sub title This is y te t
This is my title This is my title. This is y sub title This is y sub title. This is y te t This is y te t.
This is my title This is my title This is y sub title This is y sub title This is y te t This is y te t
This is my title. This is my title This is y sub title. This is y sub title This is y te t. This is y te t
the bac ground is ho ogenous the title and sub title hen having several colour ul graphic ele ents in the can be coloured ith the sa e colour. n this case blue bac ground a neutral colour palette is needed or the and yello should be the pre erred colour depending type ace. hite or urodes l ost lac are the on the dar ness o the bac ground. n all cases the pre erred colours in these occasions. body te t should be in hite or urodes l ost lac . olouring the body te t in blue or yello is not reco ended.
22 Typography
What not to do
This is my title This is my sub-title This is my text
on t use type aces that are not included in this on t stretch the onts. brand boo . specially not o ic ans.
This is a te t ithout sa ety argins. This is a te t ithout sa ety argins. This is a te t ithout sa ety argins. This is a te t ithout sa ety argins. This is a te t ithout sa ety argins. This is a te t ithout sa ety. This is a te t ithout sa ety. This is a te t ithout sa ety. This is a te t
on t add stro e around the te ts. on t use te ts ithout argins.
on t disrespect the hierarchy bet een ele ents. on t use all capital letters other than in the titles.
This is my title This is y sub title This is my text
on t use ore than t o onts in one layout. on t add any special e ects that obstruct reading.
23 09 ICONOGRAPHY
Main icons
LEARNING VOLUNTEERING INTERNSHIPS
PARTICIPATING GRANTS
Based on the categories of the Eurodesk Opportunity Finder, five different icons were created in the five base colours o urodes to represent the topics urodes in or s young people about. The icons are created in flat design style with a dark stroke around them and should always be paired with icons from the sa e style see si ilar icons later in this boo let . These icons can acco pany the co unication on both printed and eb aterials.
24 Iconography
Greyscale, black and white
All main icons are available in greyscale, black, and white version. Use these versions when the background is too color ul and the colored versions ould not be clearly visible or hen you need to print in blac and hite. lease al ays use the relevant art or and never re create the icons.
Behaviour in different backgrounds
l ays use the ain icons on the sa e bac ground as their base colour boo on blue heart on yello brie case on red pu le piece on green and docu ent on purple .
25 Iconography
Maximum reduction
The logos should not be s aller than c in length hen used or printing purposes and p hen used or eb. l ays eep the proportions.
Spacing and margins
or opti al visibility the icons have to have a argin all around. This argin ust be at least the sa e height as the logo.
(E.g.: If the logo is 1cm in height, the margin should be 1cm all-around.)
26 Iconography
Eurodesk icon set
cons are part o the urodes brand identity as a ay to illustrate co ple ideas and a e the channeling of the messages more playful. The Eurodesk icon set was created in flat design style from the primary and supportive urodes colours but blac and hite versions are also available.
n general icons should be used sparingly and should never e change te tual contents but rather co ple ent the .
eneric
27 Office
Transports
u an nteractions
! It is possible to use icons other than the ones listed here. However, if you choose to go with new ones, they have to be in flat design, similarly to the Eurodesk icon set. It is not allowed to mix together Eurodesk icons with third-party icons.
28 Iconography
Travel
eather ele ents
reativity and sports
29 Iconography
ocial edia
evices
ro essions avatars
30 Iconography
uildings and places
ollidays
31 u bers
lags (When using the flag icons, please give attribution to 'flaticon.com'.)
Flag icons from flaticon.com
32 Iconography
o is
What not to do
on t change the colours o the icons. on t rotate the icons.
on t delete the stro e around the icons. on t overlap the icons.
on t i di erent icon styles.
33 10 PATTERNS
PRIMARY PATTERNS
hape sa ple ight version ar version
SECONDARY PATTERNS
hape sa ple ight version ar version
ach urodes colour pair has a light and dar version pattern ade o di erent shape sa ples.
34 Patterns
Usage
When you consider using patterns in your design, you need to think about the pattern’s complexity. Beside the pattern, you still have to add other elements such as texts, icons, etc. Therefore patterns have to be used sparingly, solely for decorative purposes in the background (never as a main element on your design) and only when it does not hinder the understanding of the texts and interfere with other elements of your design.
If you would like to add patterns in the background, you might want to use a rounded edged rectangle on top of them to place your text on it. It is not allowed to use more than one pattern on one page.
What not to do
Don't change the colours of the predefined patterns. Don't mix patterns. / Don't use more than one pattern style per page.
Don't make patterns as the main element on your design.
This is my title This is my sub-title This is my text
Don't use text on patterns if the text becomes unreadable.
35 11 SHAPES
ROUNDED EDGED RECTANGLES THIS IS MY TITLE FOR SUBTITLES
This is y te t This is y te t This is y te t This is y te t This is y te t This is y te t This is ROUNDED EDGED RECTANGLES y te t This is y te t This is y te t. AROUND PARAGRAPHS
This is y topic FILLED SHAPES WITH This is y topic CONTRASTING STROKES This is y topic
SLOPE
not to scale
To achieve a balanced and co orting reading e perience or your designs avoid using pointy and sharp edges. The ost used shapes are listed here. ost o the are basic shapes ith curved edges transparency and so eti es ith stro e. olours can be di erent ro the ones here displayed but they must be cohesive. Use them as the basic elements for your designs.
36 Shapes
Usage
ROUNDED EDGED RECTANGLES SHAPES WITH CONTRASTING STROKE
This shape can be used in almost every situation. It can Similar to the iconography, bullet points with colourful be placed behind text or pictures. It's supposed to be a shapes and contrasting strokes could bring continuity to "container" for elements (text, icons, images...) your design.
SLOPE
Used in several projects, this shape brings playfulness and irregularity to the pages. Use it for cover pages or on bottom of inside pages of publications.
What not to do
Don't use pointy and sharp edges. Don't use too many colours.
Don't use colours with little contrast. Don't cover entire pictures with shapes.
This is my sub-title
Don't use stroke with other colour than grey or Don't change the purpose of the shapes. 'Eurodesk Almost Black'.
37 12 IMAGERY
When choosing images as communication supports, use those that are connected to the topics Eurodesk works with.
Ideal images are dynamic, youthful and capture positive emotions. Try using images with people in them, ideally in a situation where they interact with each other. Connect human elements with everyday technology (laptops, smart phones etc.) that young people would use in real life situations. Avoid using images that feel staged and forced. The colours should be vivid, sharp, and on the warmer side.
38 Imagery
Keyword guide for image search
People
Young Faces Portrait Travel Plane Train Luggage Backpack Map Computer Mobile phone Camera Friends Party Concert Glasses Desk Book Notes Student University Volunteer Work Visit unsplash.com
39 Imagery
What not to do
ter r ter r ter r ter r ter r ter r ter r ter r ter r on t stretch the i ages. on t use i ages ith ater ar s.
Your text here. Your text here. Your text here. Your text here. Your text here. Your text here. Your text here.
on t add e ects to pictures. on t cover the hole o the picture ith te t.
on t disrespect the argin bet een i ages. on t use unrelated pictures.
on t use screenshots. void stoc and staged photos.
on t use outdated or non pro essional i ages. on t use lo uality photos void enlarging photos.
40 Less is more 13 ON-BRAND MATERIALS
Letterhead / Official documents
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A4, not to scale
Text Elements present Size Titles and sub-titles should be bigger than Eurodesk logo, Standard A4 the text, around 14 pt and 18 pt, slope, Body text should be between 9 pt and 12 pt, pattern Use 1.5pt line spacing
42 On-brand materials
Agenda
Network Meeting 18-22 September 2018, Riga
Tuesday, 22 May “Getting started”
Morning Arrival of participants
13:30-14:00 Registration @WBI – Place Sainctelette 2, 1080 Brussels
Opening session • Welcome words – Reinhard Schwalbach, President of Eurodesk 14:00-14:30 • Welcome words – Laurence Hermand, Director, Le BIJ • Introduction about Eurodesk – Audrey Frith, Director of Eurodesk
14:30-15:00 Get to know activity
15:00-15:30 Coffee break
15:30-17:00 Group Activity around the Eurodesk Mobility Advisor Competence Framework
19:00 International Evening and Dinner @Eurodesk – Rue aux Fleurs 32, 1000 Brussels
Wednesday, 23 May “Peer Learning”
09:00-09:30 Opening session @WBI – Place Sainctelette 2, 1080 Brussels What’s up for 2018? • Priorities of Eurodesk in 2018, Audrey Frith, Director of Eurodesk 9:30-10:30 • Upcoming EU policy developments, Michail Moschovakos, DG EAC, Youth Unit, European Commission
10:30-11:00 Coffee break Solving Eurodesk case studies in groups 11:00-12:30 • Answering enquiries 12:30-14:00 Lunch Solving Eurodesk case studies in groups 14:00-15:00 • Engaging young people on social media
Presentation of the Time to Move Campaign 2018, Zsolt Marton, Communication 15:00-15:30 Manager, Eurodesk
15:30-16:00 Departure to the European Parliament
Eurodesk Awards Ceremony hosted by MEP Jeroen Lenaers (EPP, NL) @European 16:30-18:00 Parliament
20:00 Dinner @BeerFactory – Place du Luxembourg 6. 1050 Ixelles
A4, not to scale
Text Elements present Size Titles and sub-titles should be bigger than Eurodesk logo, Standard A4 the text, around 14 pt and 18 pt, Compass, Body text should be between 9 pt and 12 pt, slope, Use 1.5pt line spacing pattern
43 On-brand materials
Business card
Front Back with picture Back without picture
John Swift John Swift Work position Work position
john.swift.eu john.swift.eu www.eurodesk.eu www.eurodesk.eu
T/ +00 000 000 00 T/ +00 000 000 00 F/ +00 000 000 00 F/ +00 000 000 00 Name of the street, number, city, Name of the street, number, city, Country Country
Scale 1:1
PARAMETERS
3,2cm
Name Eurodesk Almost Black John Swift 8,5cm Titilium Bold Upright - 12pt Work position
john.swift.eu Telephone and www.eurodesk.eu Colours fax symbols Pattern Light Yellow version T/ +00 000 000 00 Eurodesk Light Yellow (without picture) Titilium Bold Upright - 8pt F/ +00 000 000 00 Eurodesk Light Yellow (with Name of the street, number, city, picture) Country Rest of the information Paper weight Eurodesk Dark Grey 120g/m Titilium Regular Upright - 8pt Uncoated white
5,5cm
44 On-brand materials
Presentation
1600px x 1000px, not to scale
Main slide Text slides Image slides Use without images, Can be used for big pictures or Meant to be used with images and text Icons are optional, explanatory text, side by side, Bold and big font in Tahoma, Title bigger and bolder than the text, Background can be replaced with an Blue background with yellow font for main Blue or yellow background with pattern image title, white for subtitle, Use at the beginning and end of the presentation
45 On-brand materials
Publications
A4, not to scale
Elements Size Slope, Standard A4 icons, logos, pattern, rounded corners, text boxes
46 On-brand materials
Leaflet
Not to scale
Elements Size Eurodesk logo, 44,4cm x 21cm Eramus+ logo, (divided into three equal parts) icons, images, slogan, rounded corners, text boxes, slope
47 On-brand materials
Postcard
A6, scale 1:1
Information characteristics Elements Size 9 pt - Eurodesk Almost Black, Image, A6: 14,8cm x 10,5cm Aligned to the left, icons, Not more then 4 lines of text slope, Erasmus + logo
48 On-brand materials
Map
AUSTRIA BELGIUM BULGARIA Capital: Vienna Capital: Brussels Capital: Sofia INFORMING National office: Vienna National offices: Brussels (2x), St. Vith National office: Sofia Population: 8,690,076 Population: 11,311,117 Population: 7,153,784 Youth population (15-29): 18,5% Youth population (15-29): 18,3% Youth population (15-29): 17,1% ALL YOUNG PEOPLE ABOUT WAYS 35 Email: [email protected] Email: [email protected] Email: [email protected] COUNTRIES TO EXPERIENCE THE WORLD. CROATIA CYPRUS CZECHIA Capital: Zagreb Capital: Nicosia Capital: Prague National office: Zagreb National office: Nicosia National office: Prague Population: 4,190,669 Population: 848,319 Population: 10,553,843 Youth population (15-29): 18,1% Youth population (15-29): 22,7% Youth population (15-29): 17,4% .eu 37 Email: [email protected] Email: [email protected] Email: [email protected] COORDINATING DENMARK ESTONIA FINLAND Capital: Copenhagen Capital: Tallinn Capital: Helsinki OFFICES National office: Copenhagen National office: Tallinn National office: Helsinki Population: 5,707,251 Population: 1,315,944 Population: 5,487,308 Youth population (15-29): 18,8% Youth population (15-29): 18,6% Youth population (15-29): 18,2% SECRETARIAT Email: [email protected] Email: [email protected] Email: [email protected] ICELAND EURODESK BRUSSELS LINK Brussels, Belgium OVER FRANCE GERMANY GREECE [email protected] Capital: Paris Capital: Berlin Capital: Athens Reyjkjavík National office: Paris National office: Bonn National office: Athens 1000 Population: 66,759,950 Population: 82,175,684 Population: 10,783,748 SWEDEN Youth population (15-29): 17,9% Youth population (15-29): 17,0% Youth population (15-29): 16,8% FINLAND MULTIPLIERS Email: [email protected] Email: [email protected] Email: [email protected]
HUNGARY ICELAND IRELAND Capital: Budapest Capital: Reykjavík Capital: Dublin National office: Budapest National office: Reykjavík National office: Dublin NORWAY Population: 9,830,485 Population: 332,529 Population: 4,724,720 Helsinki 1 Youth population (15-29): 18,0% Youth population (15-29): 21,5% Youth population (15-29): 18,2% Oslo SECRETARIAT Email: [email protected] Email: [email protected] Email: [email protected] Stockholm ITALY LATVIA LIECHTENSTEIN Tønsberg Tallinn Capital: Rome Capital: Riga Capital: Vaduz ESTONIA National office: Cagliari National office: Riga National office: Schaan Population: 60,665,551 Population: 1,968,957 Population: 37,622 Youth population (15-29): 15,3% Youth population (15-29): 18,6% Youth population (15-29): 18,1%
C Email: [email protected] Email: [email protected] Email: [email protected]
M
Y
CM LATVIA MY Riga LITHUANIA LUXEMBOURG FYROM CY Capital: Vilnius Capital: Luxembourg Capital: Skopje
CMY K DENMARK LITHUANIA National office: Vilnius National office: Luxembourg National office: Skopje Population: 2,888,558 Population: 576,249 Population: 2,071,278 Copen- Vilnius Youth population (15-29): 19,9% Youth population (15-29): 19,1% Youth population (15-29): 21,5% UNITED hagen KINGDOM Email: [email protected] Email: [email protected] Email: [email protected] Population statistics: Eurostat (2016) Youth population statistics: Eurostat (2014); except Greece (2013), FYROM, Turkey (UN, 2015) MALTA NETHERLANDS NORWAY Dublin and Ukraine (Populationpyramid.net, 2016). NETHERLANDS Berlin Map: freepik.com / Icons: flaticon.com Capital: Valetta Capital: Amsterdam Capital: Oslo Birmingham Warsaw Country flags: flaticon.com IRELAND National office: Santa Venera National office: Utrecht National office: Tønsberg Amsterdam Population: 434,403 Population: 16,979,120 Population: 5,213,985 Utrecht POLAND Youth population (15-29): 20,2% Youth population (15-29): 18,4% Youth population (15-29): 19,8% London GERMANY Email: [email protected] Email: [email protected] Email: [email protected] Bonn Brussels Kiev
BELGIUM St. Vith POLAND PORTUGAL ROMANIA Capital: Warsaw Capital: Lisbon Capital: Bucharest LUXEMBOURG Prague CZECHIA UKRAINE National office: Warsaw National office: Braga National office: Bucharest SLOVAKIA Population: 37,967,209 Population: 10,341,330 Population: 19,760,314 Bratislava Youth population (15-29): 20,2% Youth population (15-29): 16,3% Youth population (15-29): 18,4% Paris LIECHTENSTEIN Vienna Email: [email protected] Email: [email protected] Email: [email protected] Schaan Budapest Bern Lausanne Vaduz AUSTRIA FRANCE SWITZERLAND HUNGARY SLOVAKIA SLOVENIA SPAIN SLOVENIA Capital: Bratislava Capital: Ljubljana Capital: Madrid Ljubljana ROMANIA National office: Bratislava National office: Ljubljana National office: Madrid Zagreb Population: 5,426,252 Population: 2,064,188 Population: 46,440,099 CROATIA Bucharest Youth population (15-29): 20,4% Youth population (15-29): 16,8% Youth population (15-29): 15,6% Email: [email protected] Email: [email protected] Email: [email protected]
ITALY OVERSEAS TERRITORIES Sofia SWEDEN SWITZERLAND TURKEY WHERE EURODESK Capital: Stockholm Capital: Bern Capital: Ankara Rome BULGARIA IS PRESENT Skopje National office: Stockholm National office: Lausanne National office: Ankara SPAIN FYROM Population: 9,851,017 Population: 8,327,126 Population: 78,741,053 Youth population (15-29): 19,1% Youth population (15-29): 18,2% Youth population (15-29): 24,5% Braga Ankara PORTUGAL Email: [email protected] Email: [email protected] Email: [email protected] Azores, Madeira PORTUGAL Madrid GREECE Cagliari Lisbon TURKEY UKRAINE UNITED KINGDOM SPAIN Capital: Kiev Capital: London Canary Islands National office: Kiev National office: Birmingham Athens Population: 42,590,879 Population: 65,382,556 FRANCE Youth population (15-29): 18,2% Youth population (15-29): 19,5% Guadaloupe, Réunion, Santa Venera Valetta Email: [email protected] Email: [email protected] French Guiana, New Caledonia Nicosia MALTA CYPRUS For more information about Eurodesk in the countries, visit eurodesk.eu.
Not to scale
Elements present Size Eurodesk logo, 118,9cm x 84,1cm Erasmus + logo, Icons
49 On-brand materials
Social media set
Resolutions For Instagram Elements present For Facebook Profile picture: 110px x 110px Eurodesk logo, Cover picture: 820px x 312px Instagram Stories: 1080px x 1920px icons, Profile picture: 178px x 180px Post picture: 1080px x 1080px slope, Post picture: 450px x 235px Images, Patterns For Twitter Cover picture: 820px x 312px Profile picture: 180px x 180px Post picture: 1,200px x 630px
50 On-brand materials
Video
Resolution For other social media For Youtube Square format prefered Shared videos: 1920 x 1080 MOV. or MP4 16:9 aspect ratio 1280 X 720 MP4 (720 X 720) Watch the video here
51 On-brand materials
Promotional materials
Elements present Materials Images, Bags, Icons, Notebooks, Patterns, T-shirt Eurodesk logo, Erasmus + logo
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