BRAND BOOK

The ultimate guide to manage the Eurodesk brand Deep breath IMPRINT

ublished by urodes russels in ue au leurs russels elgiu

esigners ditors edro ruond solt arton

opyright urodes inoeurodes.eu eurodes.eu

CONTENTS

page 2

page 4

page 5

page 6

page 7

page 8

page 16

page 18

page 24

page 34

page 36

page 38

page 42 01 BASICS OF GRAPHIC DESIGN

The six principles

reating elldesigned and coherent counication aterials is based on understanding the basics o graphic design. This does not ean that everyone should practice graphic design but ith the si basic principles in ind it is uch easier to coe up ith good ideas or brie a proessional designer. The si basic principles not only provide guidance or the visual aspects but also help to dra attention to the essages you ight ant to channel.

BALANCE HIERARCHY COMPOSITION

alance is to thin o each o the ierarchy in design helps to bring oposition reers to the overall eleents on the layout as having the right aount o attention to arrangeent o eleents in your eight behind the. onsider the iportant parts o your layout. design. This is here you can play the attributes o each tet bo The ost iportant eleents are eperient and ae a good design iage bloc o colour and hat to be dressed ore visibly so they loo great. There are soe general eight they have in relation to coand the ost attention. ach rules dividing the page into to other eleents on the page. one o the hierarchical level should be dividing the page into thirds etc. eleent is overeight it can get dressed dierently. s e go loer but being inventive can result in too uch attention on your layout in the hierarchy the eleents should interesting and surprising layouts. overshadoing ore iportant parts. have a ore and ore subtle loo. .g. The title should loo dierently than the paragraph belo it.

DIRECTION CONTRAST REPETITION

n iportant aspect o any designs ontrast has a great eect on epetition is a crucial eleent is ho and in hat direction the readability and legibility as ell. hen it coes to branding. t eyes ove over the page this is ontrast is oten the ey ingredient provides consistency beteen also sometimes referred to as ‘flow’. or aing your designs pop. oe the counication aterials you tudies prove that a coon pattern coon ors o contrast are dar produce. epetition can also help or the eye to tae is an or vs. light thic vs. thin large vs. sall to create order in your layout by shape hen it coes to eb pages etc. structuring the content into sections so placing your top content to the chapters etc. let o your page or along the top is your best bet. nother coon pattern that the eye traces over is a shape.

2 Basics of graphic design

The five elements

nce you get ailiar ith the ey principles o design you can eplore the eleents used hile designing. There are any dierent vies about hat is considered to be eleents o design. ere you can read about the five most common. Using the combination of the five elements while respecting the six principles is key or a ellconsidered layout.

LINE TYPOGRAPHY COLOUR

Lines can be defined as any linear hat intonation speed and speech Colours create specific moods, ars. o lines ae up ust about style is to verbal counication atospheres and can channel everything. ines can channel certain this is typography to ritten eotions. ach shade has certain ideas too. traight ones can evoe counication. The ont style can specific connotations associated with order and neatness avy lines can define how the reader reads and it. electing the right cobination create oveent and igagged conceives the content o the tet. can reind the reader o a brand. n lines can iply tension or eciteent. There are any dierent ont ailies short colours can ae or brea your The eight direction and colour o but there are five categories: serif design. the lines can drastically change the onts ith legs sans seri onts layout. ithout legs display onts intended to use at large sies handriting and onospace onts ith each letter having the sae idth.

SHAPE TEXTURE

Shapes are defined by boundaries lee graphic designs can be coposed o lines or colours. They onderul but soeties roughing are oten used to ephasie space. it up a little ith soe teture can be s species huan beings are even better. Teture can add tactility scientifically proven to be drawn depth and can add soe pretty to symmetry. We find symmetrical interesting eects to your design. shapes generally ore attractive The uestion o the teture can coe eective and beautiul. oe ost hen you select the paper you print coonly used shapes in design your design on but there are ays to are suares or rectangles circles evoe teture eects digitally ostly and triangles. onsider applying by applying patterns on parts o the depth eect on shapes. ven ith layout. the flattest of mediums, you are able to create a sense o depth and an illusion that your design epands beyond the second diension.

3 022 INTRODUCTION

earning obility is a lie changing eperience or young people. ore and ore are eager to go abroad but they do not alays no that netors lie urodes eist and that grants such as rasus can ae their dreas coe true. e have to ae sure that our brand is stronger that our tools are responding to the needs o young people and that e engage ith broader counities on social media. Our slogan is at the core of this approach: “Informing all young people about ays to eperience the orld.

Youth information is one of the #YouthGoals of the Structured Dialogue and of the upcoming EU Youth Strategy (2019-2027). Indeed, even if a lot of information is available online, it is more and more difficult or young people to evaluate its uality and relevance. n all the outh onerences have attended since uality youth inoration about learning obility having local relays and a coon uropean lator ere entioned as necessary tools to be created. These solutions are already there ur ey challenge is to connect the dots.

reated in urodes has becoe the ain source o youth inoration on uropean policies obility opportunities and programmes. We have a clear mandate from the European Union, being a recognised youth information network supporting the implementation of the EU Youth Strategy and of the Erasmus+ prograe. ur core ission as urodes is to raise aareness on learning obility opportunities and encourage young people to becoe active citiens.

urodes operates at uropean level ith a netor o national coordinators connected to over local inoration providers in uropean countries. ur added value is to reach young people here they are through those ho or ith the on a daily basis.

aving such a idespread and diverse netor it can be challenging to counicate the urodes brand cohesively and coprehensively in the dierent countries. Today only a liited nuber o young people know that we exist and benefit from our services, with huge disparities across countries. Although, our financial and human resources are scarce, by using the potential of our network and the support that urodes russels in can provide our brand could becoe stronger. ith both visual and tetual guides and eaples the urodes rand oo ais to provide an easy solution or these challenges.

hope you ill enoy reading and using the urodes rand oo.

Audrey Frith irector o urodes

4 03

MISSION

The mission of Eurodesk is to raise awareness among young people on mobility opportunities and to encourage them to become active citizens.

VISION

Eurodesk envisions a world where all young people live up to their potentials and become active European citizens by the experiences gained through mobility opportunities abroad.

5 04 TONE OF VOICE

Tone of voice is how the character of the organisation comes through in words, written, spoken and visually. It’s not about what is said, but rather the way it is said, and the impression it makes. Having a cohesive and well-defined tone of voice results in a consistent communication style that helps to build trust in the audience.

Eurodesk's tone of voice is playful (reflective to the world and following trends), personal (addresses the audience directly with messages, and reaches out to individuals personally) and authentic (comes across as reliable, trustworthy, and knowledgeable about the opportunities it offers).

When creating your messages try to keep it simple, familiar and straightforward. The communication should be playful but not silly, confident but not cocky, informal but not boring, helpful but not overbearing, sympathetic but not too intimate.

You can use Eurodesk's key principles as guides when formulating your communication.

EURODESK'S KEY PRINCIPLES

1 Works with qualified and trained staff 2 Is free of charge

Provides reliability information and guidance for 3 Notice individual’s requirements 4 all young people

5 Provides neutral information 6 Refers to other information services

Enables access to local and regional information Provides information based on testimonials 7 8 all over and true stories

9 Refers especially to financial support programmes 10 Works with verified and trusted sources

6 05

Informing all young people about ways to experience the world.

The urodes slogan encapsulates the concept o the ission and vision into a short easytounderstand sentence. The urodes slogan can accopany the priary logo and the logo ith the country nae. The slogan should be ritten ith hey ont hen possible. 06 LOGO

Primary version

This Eurodesk logo above is an improved version of previous Eurodesk logos from the past: the rounded letters provide better readability, a more cohesive letter spacing and better scalability. The logo colours represent the colours of the European Union (even though today there are Eurodesk members from outside the EU) and stand for European values.

! Please always use the relevant logos that you received in the communication package and never try to recreate them in your office.

8 Logo

Version with country name

This version o the logo includes the country nae under the priary urodes logo. The country nae can be used both in nglish and local language i necessary. The country nae is ritten in bold Tahoa ont.

Version with the compass symbol

This version o the logo etends the priary logo ith a stylised copass. The copass represents the mission of Eurodesk: informing and guiding young people - showing them direction among the many uropean obility opportunities. This version o the logo can be used hen it is not possible to provide contet about the or urodes does.

e.g. hen urodes is a supporter o an event or cocreator o a publication and its logo needs to appear aong the supporters logos.

9 Logo

List of all logos with country names

10 Logo

Logos of Eurodesk sub-brands

Eurodesk works with many different tools and works on many initiatives. The sub-brand logos were created to identify the different tools and projects easily. Each of the sub-brands logos encorporates the dark version of the primary Eurodesk logo. They have all been designed individually - please always use the relevant artwork and never re-create the logos.

11 Logo

Black, and white version

All main logo version are available in black, and white version. Use these versions when the background is too colorul and the colored versions ould not be clearly visible or hen you need to print in blac and hite. lease alays use the relevant artor and never recreate the logos.

Usage on different coloured backgrounds

hen using the logos on colorul bacgrounds contrast and readability ust be taen into account. ere are soe eaples on ho to use the logos on various bacgrounds.

12 Logo

Maximum reduction

The priary logo should not be The logo version ith the country The logo version ith should not be smaller than 2cm in length hen nae should not be smaller smaller than 4cm in length hen used or printing purposes. than 3cm in length hen used or used or printing purposes. lays eep the proportions. printing purposes. lays eep the lays eep the proportions. proportions.

Spacing and margins

or optial readability the priary or optial readability the logo or optial readability the logo logo has to have a argin allaround. version ith the country nae has to version ith the copass sybol has This argin ust be at least the have a argin allaround. This argin to have a argin allaround. same height as the logo. ust be at least half the size of This argin ust be at least the the logo's height. same size of the compass icon. (E.g.: If the logo is 1cm in height, the argin should be c allaround. (E.g.: If the logo is 2cm in height, the (E.g.: If the compass is 1cm in height, argin should be c allaround. the argin should be c allaround.

13 Logo

What not to do

ont deor the shape o the logos. ont deor the shape behind the country nae.

ont add stroe to the logos. ont put the coloured logo on colourul iages.

This can not happen because reduces the logo visibility. This can not happen because reduces the logo visibility. This can not happen because reduces the logo visibility. This can not happen because reduces the logo visibility. This can not happen because the logo visibility. This can not happen because the logo. This can not

ont disrespect the argins. ont recolor the logos.

ont use colours in the logo and or in the bacground that are too siilar or dont provide enough contrast.

! When in doubt, please double check this manual or contact Eurodesk Brussels Link.

14 Logo

The Erasmus+ logo with the Eurodesk branding

urodes receives unding ro the uropean oission ithin the rae o the rasus prograe. Thereore urodes ust display a relevant version o the rasus logo on all counication aterials. The logo has to be visibly placed hoever it should not be bigger than the urodes logo on your layout.

n ost cases please use the coloured rasus logo according to the visual guides provided by the uropean oission.

The Erasmus+ logo is also available in greyscale, black, and white version. Use these versions when the bacground is too colorul and the colored versions ould not be clearly visible or hen you need to print in blac and hite.

15 07 COLOURS

PRIMARY COLOURS

Hex. fcc519 Hex. f8b218 RGB 252 197 25 RGB 248 178 24 CMYK 1 23 98 0 CMYK 1 33 100 0 Spot P 10-8 U Spot P 14-8 U

Eurodesk Yellow Eurodesk Dark Yellow

Hex. 597bbb Hex. 4669a0 RGB 89 123 187 RGB 70 105 160 CMYK 70 50 1 0 CMYK 80 60 13 1 Spot P 104-6 U Spot P 105-6 U

Eurodesk Blue Eurodesk Dark Blue

SUPPORTING COLOURS

Hex. ededed Hex. 949394 Hex. 737474 RGB 237 237 237 RGB 148 147 148 RGB 115 116 116 CMYK 6 4 4 0 CMYK 44 37 37 2 CMYK 56 47 47 13 Spot P 83-9 U Spot P 176-4 U Spot P 169-12 U

Eurodesk Light Grey Eurodesk Medium Grey Eurodesk Dark Grey

Hex. 404040 Hex. FFFFFF RGB 64 64 64 RGB 255 255 255 CMYK 68 61 60 47 CMYK 0 0 0 0 Spot P 179-14 U

White Eurodesk Almost Black

SECONDARY COLOURS

Hex. e24f2e Hex. bfc42e Hex. 8d4b87 RGB 226 79 46 RGB 191 196 46 RGB 141 75 135 CMYK 6 84 93 0 CMYK 30 11 100 0 CMYK 51 83 17 2 Spot P 45-15 U Spot P 163-16 U Spot P 84-14 U

Eurodesk Red Eurodesk Green Eurodesk Purple

Hex. c74527 Hex. a8b536 Hex. 823870 RGB 199 69 39 RGB 168 181 54 RGB 130 56 112 CMYK 16 87 100 5 CMYK 39 16 100 0 CMYK 53 91 28 9 Spot P 41-8 U Spot P 164-7 U Spot P 84-15 U

Eurodesk Dark Red Eurodesk Dark Green Eurodesk Dark Purple

16 Colours

Usage

The colour palette is divided into three sections according to how important they are. The first section is called 'Primary colours' and contains the the main colours of the Eurodesk brand: two shades of blue and to shades o yello. The urodes logo is ade o the cobination o urodes ello and urodes lue.

The second sections is called upporting colours. This category is coposed o three shades o grey as ell as hite and lost lac. This palette is eant to support the priary colours. The cobination o priary colours and the supporting colours should be used together to recreate the image of Eurodesk. It is not advised to create your layout only using the primary colours: paragraphs and longer tets ust not be colored yello or blue. or these purposes alays use urodes ar rey or urodes lost lac.

The final section is called 'Secondary colours' and include two shades of red, green and purple. This group o colours should only be used together ith the priary colours.

ALWAYS EXPAND YOUR COLOUR PALETTE FOR YOUR PROJECT IN THE FOLLOWING ORDER:

1 2 3

lays use the priary obine the ith the Use 'Eurodesk Red' or 'Eurodesk Dark colours hen you start a supportive colours ed i you need an additional colour. ne proect. pand your colour palette ith urodes reen or urodes ar Green' if you need a fourth colour. Use urodes urple or urodes ar Purple' only as the fifth colour. ! It is not advised go beyond the second level, unless it is crucial to use more colours.

What not to do

ont change the colours. ont avor secondary colours over the priaries.

17 08 TYPOGRAPHY

PRIMARY FONT

Tahoma

BOLD REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

NUMBERS SYMBOLS AND CHARACTERES

.,?!%&()/<>#’”@:;<=> 0123456789 \]^_`{|}~¡£§±¿

16pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

14pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

12pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

10pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

9pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

The primary typeface of the Eurodesk brand is Tahoma. It is pre-installed on both Mac and Windows computers, so it is easy to use, on whichever system.

Tahoma has two weights: bold and regular, both insuring good readability.

18 Typography

DISPLAY FONT Chewy

REGULAR NUMBERS

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxyz

SYMBOLS AND CHARACTERES

.,?!%&()/<>#’”@:;<=>\]^_`{|}~¡£§±¿

24pt The quick brown fox jumps over the lazy dog 22pt The quick brown fox jumps over the lazy dog 20pt The quick brown fox jumps over the lazy dog

18pt The quick brown fox jumps over the lazy dog

16pt The quick brown fox jumps over the lazy dog

Chewy is the display typeface of the Eurodesk brand. A display typeface is a typeface that is intended for use at large sizes for headings only. They are not suitable for paragraphs and body texts.

Chewy only has one weight: regular. However it is not compulsory to use Chewy at all, you can combine Chewy headers or titles with Tahoma paragraphs for the optimal reading experience.

! Using Chewy for paragraphs or body texts is not allowed.

19 Typography

SECONDARY FONT Titillium BLACK BOLD UPRIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

SEMIBOLD UPRIGHT REGULAR UPRIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

LIGHT UPRIGHT SYMBOLS AND CHARACTERES

ABCDEFGHIJKLMNOPQRSTUVWXYZ .,?!%&()/<>#’”@:;<=>\]^_`{|}~¡£§±¿ abcdefghijklmnopqrstuvwxyz

NUMBERS

0123456789

The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog 14pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog 12pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog 10pt The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

Titillium is the secondary typeface of the Eurodesk brand. It is acceptable to use Titillium as the main font in official print publications, however due to compatibility problems (the typeface is not available pre-installed), it is strongly recommended to use Tahoma instead in documents distributed online.

Avoid pairing Titillium with Tahoma.

20 Typography

Usage

Establishing a hierarchy between textual elements is essential. Hierarchy helps the readers understand what is more important and acts as a guide for them. Using typography with different weights, colours or alignments is a simple way establish rules.

TITLES SUB-TITLES

This is my sub-title

When using Tahoma for titles, you can choose to use it For sub-titles, always use a typeface that is at least 20% regularly by capitalising the first letters of the words or all- smaller than the main title. If the main title was in Chewy, caps (if the text is less than one line). If you choose to use use Tahoma for the sub-title. Do not use sub-titles in all- Chewy in header or title, use it in a size of at least 20pt. caps. Titillium Black in all/caps could provide a contrasty title for your texts.

BODY TEXT ALIGNMENT

This is my text. This is my text. This is my text This is my text This is my text. This is my text This is my text. This is my text. This is my text.

Body text should be at least 20% smaller than the sub- It is recommended to align body texts to the left. Titles titles. The minimal size accepted is 8pt, at least 9pt is and sub-titles can be aligned to the center. Never force recommended. For body, regular typeface weight should justify on body texts and try to avoid hyphenation. be used, except when highlights are needed.

CONSISTENCY

When creating a publication or a long-form text, you should always have a cohesive layout as a guiding force. This means that your titles, sub-titles and body texts must be the same size and colour throughout the pages.

21 Typography

Colour

side ro choosing the sie and eight o the typeace colours should also be ept in ind. good balance beteen colour in graphical eleents and tet ensures that your essage is conveyed clearly.

Colour palettes Neutral palettes or one tone bacgrounds or colourul bacgrounds

This is my title This is y subtitle This is y tet

This is my title This is my title. This is y subtitle This is y subtitle. This is y tet This is y tet.

This is my title This is my title This is y subtitle This is y subtitle This is y tet This is y tet

This is my title. This is my title This is y subtitle. This is y subtitle This is y tet. This is y tet

the bacground is hoogenous the title and subtitle hen having several colourul graphic eleents in the can be coloured ith the sae colour. n this case blue bacground a neutral colour palette is needed or the and yello should be the preerred colour depending typeace. hite or urodes lost lac are the on the darness o the bacground. n all cases the preerred colours in these occasions. body tet should be in hite or urodes lost lac. olouring the body tet in blue or yello is not recoended.

22 Typography

What not to do

This is my title This is my sub-title This is my text

ont use typeaces that are not included in this ont stretch the onts. brand boo. specially not oic ans.

This is a tet ithout saety argins. This is a tet ithout saety argins. This is a tet ithout saety argins. This is a tet ithout saety argins. This is a tet ithout saety argins. This is a tet ithout saety. This is a tet ithout saety. This is a tet ithout saety. This is a tet

ont add stroe around the tets. ont use tets ithout argins.

ont disrespect the hierarchy beteen eleents. ont use all capital letters other than in the titles.

This is my title This is y subtitle This is my text

ont use ore than to onts in one layout. ont add any special eects that obstruct reading.

23 09 ICONOGRAPHY

Main icons

LEARNING VOLUNTEERING INTERNSHIPS

PARTICIPATING GRANTS

Based on the categories of the Eurodesk Opportunity Finder, five different icons were created in the five base colours o urodes to represent the topics urodes inors young people about. The icons are created in flat design style with a dark stroke around them and should always be paired with icons from the sae style see siilar icons later in this boolet. These icons can accopany the counication on both printed and eb aterials.

24 Iconography

Greyscale, black and white

All main icons are available in greyscale, black, and white version. Use these versions when the background is too colorul and the colored versions ould not be clearly visible or hen you need to print in blac and hite. lease alays use the relevant artor and never recreate the icons.

Behaviour in different backgrounds

lays use the ain icons on the sae bacground as their base colour boo on blue heart on yello briecase on red pule piece on green and docuent on purple.

25 Iconography

Maximum reduction

The logos should not be saller than c in length hen used or printing purposes and p hen used or eb. lays eep the proportions.

Spacing and margins

or optial visibility the icons have to have a argin allaround. This argin ust be at least the sae height as the logo.

(E.g.: If the logo is 1cm in height, the margin should be 1cm all-around.)

26 Iconography

Eurodesk icon set

cons are part o the urodes brand identity as a ay to illustrate cople ideas and ae the channeling of the messages more playful. The Eurodesk icon set was created in flat design style from the primary and supportive urodes colours but blac and hite versions are also available.

n general icons should be used sparingly and should never echange tetual contents but rather copleent the.

eneric

27 Office

Transports

uan nteractions

! It is possible to use icons other than the ones listed here. However, if you choose to go with new ones, they have to be in flat design, similarly to the Eurodesk icon set. It is not allowed to mix together Eurodesk icons with third-party icons.

28 Iconography

Travel

eather eleents

reativity and sports

29 Iconography

ocial edia

evices

roessions avatars

30 Iconography

uildings and places

ollidays

31 ubers

lags (When using the flag icons, please give attribution to 'flaticon.com'.)

Flag icons from flaticon.com

32 Iconography

ois

What not to do

ont change the colours o the icons. ont rotate the icons.

ont delete the stroe around the icons. ont overlap the icons.

ont i dierent icon styles.

33 10 PATTERNS

PRIMARY PATTERNS

hape saple ight version ar version

SECONDARY PATTERNS

hape saple ight version ar version

ach urodes colour pair has a light and dar version pattern ade o dierent shape saples.

34 Patterns

Usage

When you consider using patterns in your design, you need to think about the pattern’s complexity. Beside the pattern, you still have to add other elements such as texts, icons, etc. Therefore patterns have to be used sparingly, solely for decorative purposes in the background (never as a main element on your design) and only when it does not hinder the understanding of the texts and interfere with other elements of your design.

If you would like to add patterns in the background, you might want to use a rounded edged rectangle on top of them to place your text on it. It is not allowed to use more than one pattern on one page.

What not to do

Don't change the colours of the predefined patterns. Don't mix patterns. / Don't use more than one pattern style per page.

Don't make patterns as the main element on your design.

This is my title This is my sub-title This is my text

Don't use text on patterns if the text becomes unreadable.

35 11 SHAPES

ROUNDED EDGED RECTANGLES THIS IS MY TITLE FOR SUBTITLES

This is y tet This is y tet This is y tet This is y tet This is y tet This is y tet This is ROUNDED EDGED RECTANGLES y tet This is y tet This is y tet. AROUND PARAGRAPHS

This is y topic FILLED SHAPES WITH This is y topic CONTRASTING STROKES This is y topic

SLOPE

not to scale

To achieve a balanced and coorting reading eperience or your designs avoid using pointy and sharp edges. The ost used shapes are listed here. ost o the are basic shapes ith curved edges transparency and soeties ith stroe. olours can be dierent ro the ones here displayed but they must be cohesive. Use them as the basic elements for your designs.

36 Shapes

Usage

ROUNDED EDGED RECTANGLES SHAPES WITH CONTRASTING STROKE

This shape can be used in almost every situation. It can Similar to the iconography, bullet points with colourful be placed behind text or pictures. It's supposed to be a shapes and contrasting strokes could bring continuity to "container" for elements (text, icons, images...) your design.

SLOPE

Used in several projects, this shape brings playfulness and irregularity to the pages. Use it for cover pages or on bottom of inside pages of publications.

What not to do

Don't use pointy and sharp edges. Don't use too many colours.

Don't use colours with little contrast. Don't cover entire pictures with shapes.

This is my sub-title

Don't use stroke with other colour than grey or Don't change the purpose of the shapes. 'Eurodesk Almost Black'.

37 12 IMAGERY

When choosing images as communication supports, use those that are connected to the topics Eurodesk works with.

Ideal images are dynamic, youthful and capture positive emotions. Try using images with people in them, ideally in a situation where they interact with each other. Connect human elements with everyday technology (laptops, smart phones etc.) that young people would use in real life situations. Avoid using images that feel staged and forced. The colours should be vivid, sharp, and on the warmer side.

38 Imagery

Keyword guide for image search

People

Young Faces Portrait Travel Plane Train Luggage Backpack Map Computer Mobile phone Camera Friends Party Concert Glasses Desk Book Notes Student University Volunteer Work Visit unsplash.com

39 Imagery

What not to do

terr terr terr terr terr terr terr terr terr ont stretch the iages. ont use iages ith aterars.

Your text here. Your text here. Your text here. Your text here. Your text here. Your text here. Your text here.

ont add eects to pictures. ont cover the hole o the picture ith tet.

ont disrespect the argin beteen iages. ont use unrelated pictures.

ont use screenshots. void stoc and staged photos.

ont use outdated or nonproessional iages. ont use lo uality photos void enlarging photos.

40 Less is more 13 ON-BRAND MATERIALS

Letterhead / Official documents

Lorem ipsum dolor sit amet,

consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sed vulputate mi sit amet mauris commodo quis imperdiet. Ut ornare lectus sit amet est. Pulvinar elementum integer enim neque volutpat ac tincidunt vitae semper. Fusce id velit ut tortor pretium viverra suspendisse potenti. Tincidunt eget nullam non nisi. Risus at ultrices mi tempus imperdiet. Erat velit scelerisque in dictum non consectetur a erat nam. Urna porttitor rhoncus dolor purus. Metus aliquam eleifend mi in. Sit amet porttitor eget dolor morbi.

Metus vulputate eu scelerisque felis imperdiet proin fermentum leo. Erat nam at lectus urna duis convallis convallis tellus. Pellentesque eu tincidunt tortor aliquam nulla facilisi cras. Suspendisse interdum consectetur libero id. Ut venenatis tellus in metus. Suspendisse faucibus interdum posuere lorem ipsum dolor sit. Diam quis enim lobortis scelerisque fermentum dui faucibus. Amet venenatis urna cursus eget. Augue ut lectus arcu bibendum at varius. Non arcu risus quis varius. Ultrices mi tempus imperdiet nulla malesuada pellentesque. Nisl vel pretium lectus quam id leo in vitae. Sed cras ornare arcu dui vivamus arcu. Ac tincidunt vitae semper quis lectus. Non nisi est sit amet facilisis magna etiam tempor orci. Odio aenean sed adipiscing diam donec adipiscing tristique. Lectus arcu bibendum at varius vel pharetra vel. Morbi enim nunc faucibus a pellentesque. Amet justo donec enim diam vulputate.

Sed tempus urna et pharetra pharetra massa massa. Placerat orci nulla pellentesque dignissim enim sit amet venenatis. Tincidunt vitae semper quis lectus nulla at volutpat diam. Egestas quis ipsum suspendisse ultrices gravida dictum. Purus viverra accumsan in nisl nisi scelerisque eu ultrices vitae. Interdum consectetur libero id faucibus nisl tincidunt eget nullam. Aliquet lectus proin nibh nisl condimentum id venenatis. Tellus elementum sagittis vitae et leo duis ut diam. Integer enim neque volutpat ac. Enim sit amet venenatis urna cursus eget nunc scelerisque. Non arcu risus quis varius quam quisque id. Molestie a iaculis at erat pellentesque adipiscing commodo elit at. Venenatis tellus in metus vulputate. Et malesuada fames ac turpis. Pharetra vel turpis nunc eget lorem dolor sed viverra ipsum.

Egestas sed sed risus pretium quam vulputate. Sit amet volutpat consequat mauris nunc congue nisi. Sagittis id consectetur purus ut faucibus pulvinar elementum. Facilisi cras fermentum odio eu feugiat pretium nibh. Semper viverra nam libero justo laoreet sit. Semper feugiat nibh sed pulvinar proin gravida hendrerit lectus a. Vulputate dignissim suspendisse in est ante in. Ac feugiat sed lectus vestibulum mattis ullamcorper velit. aliquam nulla facilisi cras.

A4, not to scale

Text Elements present Size Titles and sub-titles should be bigger than Eurodesk logo, Standard A4 the text, around 14 pt and 18 pt, slope, Body text should be between 9 pt and 12 pt, pattern Use 1.5pt line spacing

42 On-brand materials

Agenda

Network Meeting 18-22 September 2018, Riga

Tuesday, 22 May “Getting started”

Morning Arrival of participants

13:30-14:00 Registration @WBI – Place Sainctelette 2, 1080 Brussels

Opening session • Welcome words – Reinhard Schwalbach, President of Eurodesk 14:00-14:30 • Welcome words – Laurence Hermand, Director, Le BIJ • Introduction about Eurodesk – Audrey Frith, Director of Eurodesk

14:30-15:00 Get to know activity

15:00-15:30 Coffee break

15:30-17:00 Group Activity around the Eurodesk Mobility Advisor Competence Framework

19:00 International Evening and Dinner @Eurodesk – Rue aux Fleurs 32, 1000 Brussels

Wednesday, 23 May “Peer Learning”

09:00-09:30 Opening session @WBI – Place Sainctelette 2, 1080 Brussels What’s up for 2018? • Priorities of Eurodesk in 2018, Audrey Frith, Director of Eurodesk 9:30-10:30 • Upcoming EU policy developments, Michail Moschovakos, DG EAC, Youth Unit, European Commission

10:30-11:00 Coffee break Solving Eurodesk case studies in groups 11:00-12:30 • Answering enquiries 12:30-14:00 Lunch Solving Eurodesk case studies in groups 14:00-15:00 • Engaging young people on social media

Presentation of the Time to Move Campaign 2018, Zsolt Marton, Communication 15:00-15:30 Manager, Eurodesk

15:30-16:00 Departure to the European Parliament

Eurodesk Awards Ceremony hosted by MEP Jeroen Lenaers (EPP, NL) @European 16:30-18:00 Parliament

20:00 Dinner @BeerFactory – Place du Luxembourg 6. 1050 Ixelles

A4, not to scale

Text Elements present Size Titles and sub-titles should be bigger than Eurodesk logo, Standard A4 the text, around 14 pt and 18 pt, Compass, Body text should be between 9 pt and 12 pt, slope, Use 1.5pt line spacing pattern

43 On-brand materials

Business card

Front Back with picture Back without picture

John Swift John Swift Work position Work position

john.swift.eu john.swift.eu www.eurodesk.eu www.eurodesk.eu

T/ +00 000 000 00 T/ +00 000 000 00 F/ +00 000 000 00 F/ +00 000 000 00 Name of the street, number, city, Name of the street, number, city, Country Country

Scale 1:1

PARAMETERS

3,2cm

Name Eurodesk Almost Black John Swift 8,5cm Titilium Bold Upright - 12pt Work position

john.swift.eu Telephone and www.eurodesk.eu Colours fax symbols Pattern Light Yellow version T/ +00 000 000 00 Eurodesk Light Yellow (without picture) Titilium Bold Upright - 8pt F/ +00 000 000 00 Eurodesk Light Yellow (with Name of the street, number, city, picture) Country Rest of the information Paper weight Eurodesk Dark Grey 120g/m Titilium Regular Upright - 8pt Uncoated white

5,5cm

44 On-brand materials

Presentation

1600px x 1000px, not to scale

Main slide Text slides Image slides Use without images, Can be used for big pictures or Meant to be used with images and text Icons are optional, explanatory text, side by side, Bold and big font in Tahoma, Title bigger and bolder than the text, Background can be replaced with an Blue background with yellow font for main Blue or yellow background with pattern image title, white for subtitle, Use at the beginning and end of the presentation

45 On-brand materials

Publications

A4, not to scale

Elements Size Slope, Standard A4 icons, logos, pattern, rounded corners, text boxes

46 On-brand materials

Leaflet

Not to scale

Elements Size Eurodesk logo, 44,4cm x 21cm Eramus+ logo, (divided into three equal parts) icons, images, slogan, rounded corners, text boxes, slope

47 On-brand materials

Postcard

A6, scale 1:1

Information characteristics Elements Size 9 pt - Eurodesk Almost Black, Image, A6: 14,8cm x 10,5cm Aligned to the left, icons, Not more then 4 lines of text slope, Erasmus + logo

48 On-brand materials

Map

AUSTRIA BULGARIA Capital: Vienna Capital: Brussels Capital: Sofia INFORMING National office: Vienna National offices: Brussels (2x), St. Vith National office: Sofia Population: 8,690,076 Population: 11,311,117 Population: 7,153,784 Youth population (15-29): 18,5% Youth population (15-29): 18,3% Youth population (15-29): 17,1% ALL YOUNG PEOPLE ABOUT WAYS 35 Email: [email protected] Email: [email protected] Email: [email protected] COUNTRIES TO EXPERIENCE THE WORLD. CROATIA CYPRUS CZECHIA Capital: Zagreb Capital: Nicosia Capital: Prague National office: Zagreb National office: Nicosia National office: Prague Population: 4,190,669 Population: 848,319 Population: 10,553,843 Youth population (15-29): 18,1% Youth population (15-29): 22,7% Youth population (15-29): 17,4% .eu 37 Email: [email protected] Email: [email protected] Email: [email protected] COORDINATING DENMARK ESTONIA FINLAND Capital: Copenhagen Capital: Tallinn Capital: Helsinki OFFICES National office: Copenhagen National office: Tallinn National office: Helsinki Population: 5,707,251 Population: 1,315,944 Population: 5,487,308 Youth population (15-29): 18,8% Youth population (15-29): 18,6% Youth population (15-29): 18,2% SECRETARIAT Email: [email protected] Email: [email protected] Email: [email protected] EURODESK BRUSSELS LINK Brussels, Belgium OVER FRANCE GERMANY GREECE [email protected] Capital: Paris Capital: Berlin Capital: Athens Reyjkjavík National office: Paris National office: Bonn National office: Athens 1000 Population: 66,759,950 Population: 82,175,684 Population: 10,783,748 SWEDEN Youth population (15-29): 17,9% Youth population (15-29): 17,0% Youth population (15-29): 16,8% FINLAND MULTIPLIERS Email: [email protected] Email: [email protected] Email: [email protected]

HUNGARY ICELAND IRELAND Capital: Budapest Capital: Reykjavík Capital: Dublin National office: Budapest National office: Reykjavík National office: Dublin Population: 9,830,485 Population: 332,529 Population: 4,724,720 Helsinki 1 Youth population (15-29): 18,0% Youth population (15-29): 21,5% Youth population (15-29): 18,2% Oslo SECRETARIAT Email: [email protected] Email: [email protected] Email: [email protected] Stockholm ITALY LATVIA LIECHTENSTEIN Tønsberg Tallinn Capital: Rome Capital: Riga Capital: Vaduz ESTONIA National office: Cagliari National office: Riga National office: Schaan Population: 60,665,551 Population: 1,968,957 Population: 37,622 Youth population (15-29): 15,3% Youth population (15-29): 18,6% Youth population (15-29): 18,1%

C Email: [email protected] Email: [email protected] Email: [email protected]

M

Y

CM LATVIA MY Riga LITHUANIA LUXEMBOURG FYROM CY Capital: Vilnius Capital: Luxembourg Capital: Skopje

CMY K DENMARK LITHUANIA National office: Vilnius National office: Luxembourg National office: Skopje Population: 2,888,558 Population: 576,249 Population: 2,071,278 Copen- Vilnius Youth population (15-29): 19,9% Youth population (15-29): 19,1% Youth population (15-29): 21,5% UNITED hagen KINGDOM Email: [email protected] Email: [email protected] Email: [email protected] Population statistics: Eurostat (2016) Youth population statistics: Eurostat (2014); except Greece (2013), FYROM, (UN, 2015) MALTA NETHERLANDS NORWAY Dublin and (Populationpyramid.net, 2016). NETHERLANDS Berlin Map: freepik.com / Icons: flaticon.com Capital: Valetta Capital: Amsterdam Capital: Oslo Birmingham Warsaw Country flags: flaticon.com IRELAND National office: Santa Venera National office: Utrecht National office: Tønsberg Amsterdam Population: 434,403 Population: 16,979,120 Population: 5,213,985 Utrecht POLAND Youth population (15-29): 20,2% Youth population (15-29): 18,4% Youth population (15-29): 19,8% London GERMANY Email: [email protected] Email: [email protected] Email: [email protected] Bonn Brussels Kiev

BELGIUM St. Vith POLAND PORTUGAL ROMANIA Capital: Warsaw Capital: Lisbon Capital: Bucharest LUXEMBOURG Prague CZECHIA UKRAINE National office: Warsaw National office: Braga National office: Bucharest SLOVAKIA Population: 37,967,209 Population: 10,341,330 Population: 19,760,314 Bratislava Youth population (15-29): 20,2% Youth population (15-29): 16,3% Youth population (15-29): 18,4% Paris LIECHTENSTEIN Vienna Email: [email protected] Email: [email protected] Email: [email protected] Schaan Budapest Bern Lausanne Vaduz AUSTRIA FRANCE SWITZERLAND HUNGARY SLOVAKIA SLOVENIA SPAIN SLOVENIA Capital: Bratislava Capital: Ljubljana Capital: Madrid Ljubljana ROMANIA National office: Bratislava National office: Ljubljana National office: Madrid Zagreb Population: 5,426,252 Population: 2,064,188 Population: 46,440,099 CROATIA Bucharest Youth population (15-29): 20,4% Youth population (15-29): 16,8% Youth population (15-29): 15,6% Email: [email protected] Email: [email protected] Email: [email protected]

ITALY OVERSEAS TERRITORIES Sofia SWEDEN SWITZERLAND TURKEY WHERE EURODESK Capital: Stockholm Capital: Bern Capital: Ankara Rome BULGARIA IS PRESENT Skopje National office: Stockholm National office: Lausanne National office: Ankara SPAIN FYROM Population: 9,851,017 Population: 8,327,126 Population: 78,741,053 Youth population (15-29): 19,1% Youth population (15-29): 18,2% Youth population (15-29): 24,5% Braga Ankara PORTUGAL Email: [email protected] Email: [email protected] Email: [email protected] Azores, Madeira PORTUGAL Madrid GREECE Cagliari Lisbon TURKEY UKRAINE UNITED KINGDOM SPAIN Capital: Kiev Capital: London Canary Islands National office: Kiev National office: Birmingham Athens Population: 42,590,879 Population: 65,382,556 FRANCE Youth population (15-29): 18,2% Youth population (15-29): 19,5% Guadaloupe, Réunion, Santa Venera Valetta Email: [email protected] Email: [email protected] French Guiana, New Caledonia Nicosia MALTA CYPRUS For more information about Eurodesk in the countries, visit eurodesk.eu.

Not to scale

Elements present Size Eurodesk logo, 118,9cm x 84,1cm Erasmus + logo, Icons

49 On-brand materials

Social media set

Resolutions For Instagram Elements present For Facebook Profile picture: 110px x 110px Eurodesk logo, Cover picture: 820px x 312px Instagram Stories: 1080px x 1920px icons, Profile picture: 178px x 180px Post picture: 1080px x 1080px slope, Post picture: 450px x 235px Images, Patterns For Twitter Cover picture: 820px x 312px Profile picture: 180px x 180px Post picture: 1,200px x 630px

50 On-brand materials

Video

Resolution For other social media For Youtube Square format prefered Shared videos: 1920 x 1080 MOV. or MP4 16:9 aspect ratio 1280 X 720 MP4 (720 X 720) Watch the video here

51 On-brand materials

Promotional materials

Elements present Materials Images, Bags, Icons, Notebooks, Patterns, T-shirt Eurodesk logo, Erasmus + logo

52

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