FILMANTHROPY GUIDE "

FILMANTHROPY WHY SUPPORT AT THE TRAVERSE CITY FILM FESTIVAL THE TRAVERSE CITY FILM FESTIVAL? Experience the Film Festival, State, SUSTAIN THE ART OF FILM Preserve the Indigenous American Art of Cinema and Bijou, Up Close and Personal Support New and Established Filmmakers Fund Year-Round Film Programs and Education Sponsor | Contribute | Volunteer Play a Role: Bring Film to the People

THE TRAVERSE CITY FILM FESTIVAL IS: SPECIAL ACCESS TO THE FESTIVAL Early Ticket Purchase Concierge An annual destination for film lovers from all over the world. Priority Seating Exclusive Donor Events A carefully programmed showcase of great movies curated by Oscar-winning filmmakerMichael Moore with something for everyone. REACH PASSIONATE MOVIE LOVERS Diverse Audiences of All Ages A place to meet hundreds of filmmakers and thousands of film Cultural Afficionados lovers at screenings, in line, at parties, in restaurants, and around town. Tastemakers

An forged by the transformative intimate and magical experience FAR REACHING IMPACT power of cinema in one of the world's most beautiful waterfront cities. Audiences from Across the Midwest, the US, and the World Featured Nationally in the New York Times, IndieWire, USA Today, Running year-round at our world-class nonprofit art house movie theaters, MSNBC, CNN, Hollywood Reporter, and Variety the State and Bijou, dedicated to enriching the community through the In-Depth Coverage in Michigan and Regional Media Outlets art of cinema.

FILMANTHROPY GUIDE "" JOIN US SO MANY TAX DEDUCTIBLE WAYS TO GET ROLES TO PLAY INVOLVED

• Become a Sponsor IN KIND • Make an In Kind Donation • Food and Beverage • Host Parties and Filmmaker Hangouts • Printing • Become a Friend of the Film Festival Traverse City Film Festival sponsorship positively impacts arts and • Equipment • Become a State & Bijou Member • Advertising culture, and it’s a powerful marketing tool, too. We invite you to • Volunteer • Transportation join our event and our diverse, passionate, cultured community of • Lodging film lovers. BENEFITS CAN INCLUDE • Media • Early Ticket Access • Gift Bag Items Our sponsors make it possible for us to keep the festival and theaters • Priority Seating • Furnishings & Decor • On Screen Recognition • Awards grassroots, focused on the art and love of movies. We’re committed • Program, Signage, Website, and Event Exposure to finding the donation option that works best for you. Ask us about • Exclusive Invitations and Experiences PROGRAM ADVERTISING custom and package sponsorships, in kind donations, advertising • Inclusion in Social Media Campaigns Schedule Release Guide & opportunities, and special experiences, suitable for any budget. We • Custom Partnerships Official Program Guide Ad Sales: The Ticker hope you will join our sponsor family! OPPORTUNITIES [email protected] • Major Gifts • Estate Planning INTERESTED? • Venues CONTACT US! MICHAEL MOORE • Films and Panels [email protected] "A six-day everythingcinematic wonderland we love about that the celebrates movies." • Film School Sessions 231-392-1134 • Parties and Events more info: tcff.org • Special Screenings • Food, Media, and Hospitality Partnerships - • All-Access Producer Passes

The Traverse City Film Festival is a 501(c)3 Nonprofit Organization

FILMANTHROPY GUIDE MORE THAN JUST A FESTIVAL YOU'LL SUPPORT...

Free and low-cost community events and educational programming that happen throughout the year at our theaters — the State Theatre and Bijou by the Bay. Though costly, this mission is important and integral to the Traverse City community 10and BESTour mission. SUMMER TRIPS The theaters host an average of 365 free and low-cost community events each year to make the moviegoingFRIENDS experience accessible AND to all. FAMILY

Over 6,000 students visit the theaters each year for films, complete with popcorn on the YEARus, at screenings that expandAFTER media literacy and correlate YEAR to curriculum. Since the State reopened in 2007, we've hosted screenings for over 50,000 elementary, middle school,WORD high school, andOF MOUTH college students.

The theaters partner with and support more than 150 organizations MOSTdoing important work in ourROMANTIC community each year. The State, Bijou, and TCFF donate tens of thousands of dollars in services to worthy causes annually. MOST BEAUTIFUL The festival and theaters have played a significant role in creating a thriving and vibrant downtownAMERICA’S Traverse City. The estimated economicFAVORITE impact of the festival alone is $15 million annually and many businesses benefit from the increased tourism dollars that our organization brings to the city andFOODIE to Northern Michigan. TOWN With a dedicated army of thousands of volunteers (2,500 State and Bijou volunteers, 2,000 film festival volunteers, 200,000 volunteer hours each year) and individual donors (1,000 State and Bijou Members, 3,000 Friends of the Film Festival, 1,000 Festival Sponsors) who believe in our mission, the future of our organization is very bright.

TOPCOMMUNITY BEER TOWN SQUARE

FILMANTHROPY GUIDE Traverse city

DEMOGRAPHIC PROFILE OF 10ONCE BEST YOU COMESUMMER TO THE FESTIVAL, TRIPS TCFF ATTENDEES YOU'LL COMEFRIENDS BACK AND FAMILY

Over 40 percent of our attendees visit from out of the area, and 75% of attendees rated the Traverse City Film Festival as Excellent, another large percentage have summer homes in this most beautiful saying they wouldYEAR highly recommend theAFTER festival to friends and family YEAR of lakefront towns. (Net Promoter Score) WORD OF MOUTH GENDER 35% of our audience has attended over 11 festivals, and an additional 35% over 60% Female five festivals 40% Male MOST54% of new attendees come ROMANTIC from word of mouth, and 46% from advertising AGE 9% 25 and under Typical attendee at the festival sees 8 movies 5% 25-39 MOST BEAUTIFUL 34% 40-64 95% of sponsors are satisfied with the benefits and recognition they receive 52% 65 and over AMERICA’S FAVORITE State Theatre Listed as the #1 Movie Theater in the World by the MPAA INCOME Median Income $87,500 The Most Beautiful Place in America - Good Morning America 37% Employed FOODIE TOWN 53% Retired Voted "Greatest Midwest Town" by Midwest Living 6% Student 4% Other One of America’s Five Top Foodie Towns –LOCAL Bon Appétit WINE

Survey Data by Avenue ISR The Most Beautiful Towns in America - Condé Nast Traveler

TOPTOP SUMMER BEER DESTINATION

FILMANTHROPY GUIDE ONE GREAT MOVIE CAN CHANGE YOU

ABOUT THE TRAVERSE CITY TRAVERSE CITY FILM FESTIVAL FILM FESTIVAL FILMMAKERS The Traverse City Film Festival presents 200 screenings of over 150 AND GUESTS films in 10 venues in Traverse City on Lake Michigan, one of the most beautiful (and hidden) places in North America.

6 Days | 10 Venues 120,000 Festival Admissions 1 Remarkable Community Michael Moore Larry Charles Madonna Jeff Daniels Susan Sarandon

35,000 Newsletter Subscribers 50,000 Schedules and Programs Distributed 100,000 Unique Web Visitors David O. Russell Wim Wenders Ari Emanuel Terry George Tom Morello 3.5 Million Page Views 3,000 Friends of the Film Festival Members 12,500 Twitter Followers Facebook Fans 25,500 Lena Dunham Paul Feig Jay Roach Kristen Bell Malcolm MacDowell 4,700 Instagram Followers

150+ Filmmakers & Industry Guests 200+ Screenings and Events 3,000+ Volunteers Stanley Donen Brit Marling Patton Oswalt Marc Cousins Matthew Modine 300+ Volunteer Managers

D.A. Pennebaker Christine Lahti Paul Mazursky Phil Donahue Michael Apted

Jeff Garlin Amy Smart Mariska Hargitay Lily Tomlin Jane Fonda

FILMANTHROPY GUIDE ONE GREAT MOVIE CAN CHANGE YOU

ABOUT OUR YEAR-ROUND THEATERS TRAVERSE CITY FILM FESTIVAL THE STATE & BIJOU BOARD OF DIRECTORS

The Traverse City Film Festival also owns and operates Our volunteer Board of Directors generously give of their valuable time and prodigious two community-based, volunteer-run nonprofit art house talents to lead our organization. movie theaters: the State Theatre and Bijou by the Bay. Michael Moore, President & Founder Rod Birleson Christine Lahti World-Class Theaters | Days a Year 2 365 Larry Charles Tia Lessin 175,000 Year-Round Attendance Mark Cousins Penny Milliken #1 Theater in the World According to the MPAA Jeff Daniels Tom Morello Terry George 350+ Free & Low-Cost Community Events Annually 150 Nonprofits Helped Annually TRAVERSE CITY FILM FESTIVAL 1,650,000+ Admissions to the State and Bijou FINANCIAL SUMMARY 400 Different Films Annually 6,000 Students Visit Each Year Festival Revenue State & Bijou Revenue Concessions 1,500+ Volunteers & Merchandise Concessions

Unique Web Visitors Annually 175,000 Box Office Sponsors Box Office 400,000 Page Views Annually 1,200 State and Bijou Members Donations Twitter Followers Friends of the Memberships 4,000 Film Festival Gift Cards 15,000 Facebook Fans Membership Program 2,500 Instagram Followers Festival Expenses State & Bijou Expenses

Payroll Staff & Volunteers

Film and Event Administrative Film Concessions Production Rentals Programs & Publicity & Free Programs Concessions Utilities & Merchandise Filmmaker Travel Building Maintenence & Repair Administrative Expenses Special Marketing Events

FILMANTHROPY GUIDE THE NEW "A MIDWEST MOVIE MECCA." YORK TIMES

DON'T TAKE OUR “A WELCOME REMINDER OF WORD FOR IT THE POWER OF FILM. – Anne Thompson, Indiewire "Thanks Michael Moore for starting the TCFF. Thanks for giving Traverse City international WHAT AUDIENCES THINK ABOUT THE STATE & BIJOU exposure, thanks for bringing in a new, diverse and intellectual crowd, thanks for delivering Selected results from an Art House Audience Study global issues via the silver screen for me to devour, thanks for the boost in the economy, Rating the picture and sound quality thanks for renovating the State and the Bijou, thanks for pumping life into downtown, Picture and sound quality excellent/very good: 98% thanks for a fun week for locals and tourists alike, thanks for an event that’s great for business in Traverse City, thanks for everything you continue to do in what will always be Rating the programming Quality of movies is excellent/very good: 97% my hometown". - Richard Cameron White, TC Resident

Rating the moviegoing experience "JOYOUS AND TRANSFORMATIVE" Customer service of staff/volunteers is excellent/very good: 99% – Filmmaker Antonino D'Ambrosio Affordability of tickets and concessions is excellent/very good: 99% “The spirit, the love, the love of cinema. It's just too wonderful” Rating the role in the community - Filmmaker Heidi Ewing Provides me with opportunities to think and learn: 99% Enhances the cultural life of the community:If film 95% fests were dogs, @TCFF “I have been to film festivals all over the world and have never encountered anything like Adds to the economic vitality of the community:would be 95%choc lab. If they were pies, @ TCFF would be cherry/ TCFF. The Crew - DYNAMITE! Volunteers - PASSIONATE! The Venues - TOP NOTCH! peach. If clothing, a cardigan Programming - RIVETING! Overall - THE FINEST IN THE WORLD!” DOING GOOD sweater. #BestOf - Filmmaker Zefrey Throwell Marv & Martin COMMUNITY EVENTS "A lot of festivals screen a film but the TCFF presents it. You guys have built something special in Traverse City" • Weekly 25¢ Kids and Classic Matinees – Oscar Winner Tom Lennon • Nonprofit Fundraisers Age 7 first • Free Awareness Events documentary!!!! • Holiday Events Excited! @tcff “YOU CAN FEEL THE PASSION.” • Free Spring Break Week – Jamie Smith, Traverse City Local • Live Community Viewing Parties#missionblue • Premieres, Tributes, Simulcasts, and More! “I don’t think I’ve ever felt as appreciated as a filmmaker, or maybe even as a human being.” – Filmmaker Arvin Chen

"I was (and still am) completely stunned by what I witnessed at the festival...I am now a fan for life.” – Actor Michael Murphy “MOVIES TAKE FLIGHT IN TRAVERSE CITY.” – Actor Brit Marling

"World Class Festival. I've been to the Tribeca Film Festival, Sundance, Slamdance, SXSW and many regional festivals...TCFF is as great as any of them (and better in so many ways).” – Alan Lefave, Michigan Resident

FILMANTHROPY GUIDE