2011 will mark the fourth consecutive year I have been participating in the SKKU International Summer Semester. I am impressed by the fact that the programme keeps growing every year, and still manages to 2011 SKKU retain such quality in the courses offered. I have no doubt that next year’s programme will be even better. International Professor, Charles Hampden-Turner University of Cambridge, UK Summer Semester

As in 2009, the 2010 SKKU International Summer Semester was a great experience for me. I enjoyed working with a diverse student mass, seeing what can be achieved through cross-cultural interaction, and that is always the case during summers at SKKU. Let’s join together and make the 2011 SKKU ISS even better. Professor, Edward Romar UMASS Boston, USA

The Summer Semester of 2011 will mark my third year as a visiting lecturer. The continued growth of the program is astonishing, and I look forward to being a part of all this next year as well. My impression is that the students who participated enjoyed themselves immensely and we both learned together. Professor, Andrea Insch University of Otago, NZ

The SKKU Summer School has emerged as a major center of global education not only in South but also in the world at large. Drawing on a truly transnational cadre of professors and students from around the world, it provides an environment for learning and growth. I have rarely encountered so many satisfied and stimulated students and professors. I look forward to joining you in making sense of "Challenges for the Next Decade" and beyond at SKKU in Summer 2011. Professor, John Lie UC Berkeley, USA

Sungkyunkwan University (SKKU) Korea http://summer.skku.edu International Office : Tel : 82-2-760-0153~5 Fax : 82-2-760-0159 E-mail : [email protected] June 27 ~ July 22, 2011 2011 SKKU International Summer Semester President’s Message 2011 SKKU International Summer Semester

A warm welcome from University (SKKU) one of the world’s oldest universities. SKKU Challenges was founded in 1398 as the royal university in Korea under the . Over the centuries the for the university has fostered development of scholars and leaders who have been at the forefront of domestic Next and international trade, scientific achievement and Decade technological innovation. SKKU’s 613 years of history connect the university to the past, present and future of Korean culture and higher education which ultimately has aided in connecting Korea to the world and developing a more global society.

SKKU established Korea’s most ambitious international summer educational programs beginning in 2008. The enormous success and growth of SKKU’s International Summer Semester saw over 700 students from 56 countries and 104 universities participating in the program in 2010.

With the theme Challenges for the Next Decade the 2011 International Summer Semester expects even greater participation from universities and students around the world. This is a very timely theme as global society struggles with the need to develop pathways toward more open forms of exchange. We welcome you to join us!

Jun Young President (SKKU)

p. 03 2011 SKKU International Summer Semester About SKKU

In the 21st century, SKKU has made remarkable advances towards becoming Unique Origin a global leader in research and education. This is especially true since joined our foundation in 1996 and through its generous Unique Future investments made it possible to launch several programs. These include the Graduate School of Business in collaboration with the MIT Sloan School, the Sungkyunkwan Advanced Institute of Technology (SAINT), the Department of Semiconductor Systems Engineering, the Department of Global Business, the School of Mobile Telecommunications Engineering, the Department of Global Economics and the Graduate School of China.

In addition, through the efforts of our outstanding faculty the Korean government awarded SKKU 28 long-term Brain Korea 21 Research Grants. Today, SKKU is recognized as one of the most progressive institutions in the country and is emerging as a world-class university.

p. 04 p. 05 2011 SKKU International Summer Semester Program Overview

With a mandate to open Korean higher education to international students and faculty in 2008 we launched the first Sungkyunkwan Program University (SKKU) International Summer Semester (ISS) focusing on the synergies between “Culture, Business and Technology in Uniqueness East Asia”. This was followed by our 2009 SKKU ISS focusing on “Sustainable Global Prosperity”. In 2010, at the third SKKU ISS The 2011 SKKU International Summer Semester offers the most we focused on the very timely topic of “Recovery & Prosperity: innovative international summer semester programs in Korea. The Post Crisis & New Future”. In the development of our summer theme “Challenges for the Next Decade” will provide a platform for semester themes we have continuously focused on achieving provocative exploration of local, regional, and global issues thought leadership and diversity both in Korea and globally. SKKU reflecting the problems and opportunities that are confronting is making a substantial effort to continue on this successful path. global society in the post economic crisis era. Our mission is to deliver a highly engaging and truly international educational At the 2011 SKKU ISS, we have again chosen the very timely experience both in and beyond the classroom. theme of “Challenges for the Next Decade”. A formidable group of international students and faculty are expected to travel to The ambitious goals of our program have appealed to those who are Korea and address these challenges. These are exciting times interested in looking beyond borders towards a new paradigm across East Asia and SKKU hopes that first-hand experience for sparking international dialogue. This will be achieved through our participating faculty and students will foster greater exchange professors’ commitment to approaching problems from an between the university and global society. interdisciplinary perspective and stimulating thought-provoking analysis of key topics shaping social, economic and personal As we look ahead toward the “Challenges for the Next Decade”, development. In both the 2009 and 2010 International Summer we can be certain there will be many. Yet, through collaboration, Semesters, we proactively sought to model a complex learning communication and creative innovation as a global society we environment that harnessed the power of cross-cultural inquiry. can overcome any such challenges collectively and turn them into opportunities and ultimately positive outcomes. The theme “Challenges for the Next Decade” has been developed to facilitate the exploration of what are believed to be the four influential topics influencing global society in the post economic crisis. The four key concepts in the 2011 SKKU ISS that have been identified are ‘Paradigm Shift’, ‘Green Humanity’, ‘Global Order’, and ‘Coming to Asia’. We have also included additional ‘Complementary Track’ courses to facilitate acquisition of foundational knowledge related to the presented theme and concepts as noted above.

p. 07 2011 SKKU International Summer Semester 2011 SKKU International Summer Semester Courses Schedule

During our 4 week intensive 2011 SKKU Track Paradigm Shift International Summer Semester, we are once 1 ● Fundamentals of Global Citizenship more offering an outstanding program. The ● Rethinking Business & Economic Ecology program includes 23 courses divided into 5 tracks ● Science, Art and Technological Innovation ● Heroes, Innovators, and Entrepreneurs as follows: Track Green Humanity 2 ● Greening Society March 1, 2011 ● Climate Change and Human Security Int’l Students Online Registration Begins ● Food Security April 1, 2011 Track Global Order SKKU Students Online Registration Begins 3 ● The Challenges of Global Governance in a Multipolar World ● Financial Reform June 3, 2011 ● Poverty & Inequality Registration Deadline

Track Coming to Asia June 27, 2011 4 ● Korean Wave Orientation, Classes Begin ● in ● Technological Ecology in Asia ● Business Leadership in Future Asia July 22, 2011 Graduation & Farewell Party 4 Weeks Track Complementary Track* 5 ● Economics ● Business Management and Transparency ● The Quadrilles of Psychology ● Statistics ● Each course is taught for 3 hrs per day(Mon-Thurs for 4 weeks) ● A Survey of Sociology ● Each course is worth 3 credits* ● Calculus * Korean Wave and A survey of Sociology are taught for only ● Life Sciences 2 weeks and are thus worth 2 credits ● Physics ● Chemistry

* Complementary courses may be changed according to registration. ※ Introductory, Intermediate, Advanced Courses (Free) p. 08 p. 09 Professor Charles Hampden-Turner The SKKU International Summer Semester is a place to recapture your faith in the human spirit. It dramatizes as nothing else can, how much more there is to earning your living in this world and what more might be done in the one life we lead. 2011 Indeed leadership is the key to this puzzle. Where do we want to go, why and for what reason? What meanings can be discovered in the work we do and the commitments we make? At a time when competitive advantage has swung eastwards with a vengeance, it is time to take stock of the maelstrom we inhabit and decide where we stand and to which Distinguished values we can dedicate ourselves. Korea is the hinge of East and West, a place where answers can be found.

Profile : University of Cambridge, UK Research Area : Courses : Faculty Chalres Hampden-Turner (University of Cambridge, UK) Institute of Manufacturing, School of Engineering Management Philosophy, Cross-Cultural Management, Heroes, Innovators and Entrepreneurs Associate Faculty of the Judge School of Innovation, and Enterpreneurship Financial Reform John Lie (UC, Berkeley, USA) Business for the past 17 years Founding Partner: Trompenaars-Hampden-Turner Globally recognized as a leading management Joseph Juhasz (University of Colorado, Boulder, USA) philosopher Thomas Christiansen (Maastricht Univ., The Netherlands) Caecilia Van Peski (Maastricht Univ., The Netherlands) Edward Romar (Univ. of Massachusetts, Boston, USA) Professor John Lie Raymond Ferris Abelin (Nanyang Technological Univ., Singapore) Born of the twin revolutions of modernity - the industrial revolution and the democratic revolution - sociology seeks to Andrea Insch (Univ. of Otago, New Zealand) understand and explain the causes and consequences of modernity. It can provide us with useful insight into challenges for Thomas Bishop (SKKU) the next decade. As we look ahead we must consider carefully the social meaning we attach to the rise of East Asia in general and in particular, and seek to address the challenges facing humanity in the early twenty-first century. Navrati Saxena (SKKU) Seo Byung-Tae (SKKU) Kim Seung-Chul (SKKU) Sang-Ho (SKKU) Rob Lahaye (SKKU) Profile : University of California, Berkeley, USA Research Area : Courses : Class of 1959 Professor Social Theory, Political Economy, Social Identity, Korean Wave Markus Burkhart (SKKU) C.K. Cho Professor of Sociology East Asia and Human Rights A survey of Sociology Bandaru Ramana (SKKU) Chair, Center for Korean Studies

Professor Joseph Juhasz As the twenty-first century transitions to its teens, the greatest challenge to the youthful century is that which rightfully preoccupies all youth: understanding one’s self. On the one hand, this is a matter of assuming the burdens, the responsibilities and the privileges of an adult - the marks of active, practical citizenship. My course, the Fundamentals of Global Citizenship directly addresses this issue head on. The meaning and the pragmatics of global citizenship represent the most direct empirical problem of this decade in my opinion. On a more fundamental level understanding one’s self is a psychological problem. My course “The Quadrilles of Psychology” is designed to approach psychology from the unorthodox perspective of addressing the fundamental principles of psychology as they are most relevant to the challenges for the next decade.

Profile : University of Colorado, Boulder, USA Research Area : Courses : College of Architecture and Planning Environmental Psychology, Design and Human The Quadrilles of Psychology Behavior, Architecture and Planning Fundamentals of Global Citizenship Who’s Who in America: Environmental Psychology

p. 10 p. 11 Professor Caecilia Van Peski Professor Andrea Insch How we deal with such issues such as poverty and inequality, the north-south debate, international development aid, UN Perhaps the biggest challenge over the next decade is to shift consumers’ stubborn behaviours to support a sustainable Millennium Development Goals, International Humanitarian Law, Human Rights, Civic Rights, Citizenship, and Human society. In response to the growing concern about the economic and environmental impacts and problems of consumerism, Rights Defenders, will ultimately reflect the level of global social cohesion we achieve in the next decade. I very much look we need to focus on designing on greener society sooner rather than later. Some of the important questions that need to be forward to engaging students to consider the significance of continuing to neglect a deeper and more holistic consideration raised and discussed include: What would a greener society be like? What actions are needed to transition to a greener of these important global issues. future? How can businesses avoid green-washing? How can consumers, businesses and governments work together towards a greener society? What are the most significant environmental problems facing society and how can they be addressed?

Profile : Maastricht Univ. The Netherlands Research Area : Courses : Profile : University of Otago, New Zealand Research Area : Courses : PhD Researcher Human Rights Poverty and Inequality Department of Marketing, School of Business Green Marketing, Corporate Social Responsibility, Rethinking Business and Economic Instruments for Democracy and Human Rights Climate Change and Human Security Place-based Marketing and Strategy Ecology Global Citizenship Greening Society

Professor Edward Romar Professor Thomas Christiansen The “Challenges for the Next Decade” along with the four key topics represent a perceptive way to structure the work of The global order is rapidly changing, replacing the bipolar system of the Cold War and the ‘interregnum’ of US dominance with a this 2011 International Summer Semester. Whether or not the early decades of the 21st century represent a paradigm shift multipolar world in which a growing number of powers compete and cooperate with one another. We need to examine the foretelling the ”Decline of the West” and the ascendance of Asia remains to be seen. Clearly something is “Coming to nature of this emerging multipolar system and discuss the challenges that this poses for global governance. Many questions Asia.” The dynamics of East Asia will alter the global order in unknown ways. How East Asia applies its new found energy must be addressed in the next decade such as: What are the attributes of a ‘global power’ today? Who are the key players in will have a profound impact on all of humanity. this ‘new world order’? Will the multipolar world be more cooperative or more conflictual than the past? What impact will these developments have on global institutions such as the United Nations? (How) can regional organizations such as the European Union play a role in global politics? What is the capacity of this multipolar system to address global challenges such as trade, climate change, regional conflicts, nuclear proliferation or social exclusion and poverty?

Profile : University of Massachusetts, Boston, USA Research Area : Courses : Profile : Maastricht University, The Netherlands Research Area : Courses : College of Management Comparative and Business Ethics, Technology in Chinese Culture in Philosophy European Institutional Politics European Institutional Politics The Challenges of Global Marketing, Marketing Technological Products Business Leadership in Future Asia Jean Monnet Professor of European Instructional Governance in a Multipolar World Formerly with IBM Corporation, USA Politics Food Security Department of Political Science

Professor Raymond Ferris Abelin Professor Thomas Bishop Over the next 10 years, evidently we can continue to expect accelerated change, not only in the technologies that we are Of course in considering “Challenges for the Next Decade” it will be important to consider the role of economics and study becoming increasingly reliant upon, but also in our day-to-day lives. To the extent that we shape our lives, or have lives relevant tools at the disposal of the state such as use of monetary and fiscal policies in managing economic production, shaped by others, depends upon the knowledge acquired and what we do with that knowledge. Concerning students, the employment and prices in today’s increasing inter-connected and international economies. In particular I hope to examine next steps can also become increasingly formidable, since truth can become as desirable as knowledge, but more elusive the role of central banks, finance/treasury departments and international organizations in managing domestic economic and difficult to obtain. behavior as well as international issues like trade in goods and services, flows of funds and finance, and exchange rates. The theory presented in class will be intended to provide a methodical way to think about the important issues in economics as they pertain to the challenges we will face in the next decade.

Profile : Nanyang Technological University, Singapore Research Area : Courses : Profile : Sungkyunkwan University, Korea Research Area : Courses : Director-Member, Directors Guild of America Scientific Innovation, Digital Media, Technology Science, Art and Technological School of Economics Decision-making under Uncertainty and Monetary Economics Senior Consultant at Nanyang Technological University and Entrepreneurship Innovation Economics Director and Professor Emeritus of Technopreneurship Business Management and Center at NTU Transparency

p. 12 p. 13 Professor Navrati Saxena Professor Lee Sang-Ho As East Asia, most significantly China rushes to develop its rate of production and consumption has surged forward at an unprecedented I will be co-teaching with Professor Kim Seung-Chul in the life sciences course. I sincerely look forward to guiding your rate. The environmental, political and ultimately human costs of mass producing things to be consumed around the globe have forced understanding of this very complex and interesting area of study. As with professor Kim Seung-Chul I equally look forward global society to focus on the new found dilemmas that our ecological systems are not finite and that we are fast depleting them. In to engaging students in the very important role of Biochemistry and its implications for solving challenges for the next tandem with such problems are the significant ecological disasters looming from the consumption process itself. Yet, a certain amount of resource exploitation is necessary. This course will focus on exploring models and concepts of production and consumption that employ decade. technology to render them ecologically sustainable. Ultimately, though no technology can totally resolve all such dilemmas. We also need to think about our ethics concerning how and how much we consume in comparison to our global neighbors. The fact that the G-20 almost totally neglected issues arising from consumption patterns attests to its failure. The ultimate goal of this class will be to focus ways and means to leave a healthier and greener planet for our children. Profile : Sungkyunkwan University, Korea Research Area : Courses : School of Life Science and Biotechnology Biochemistry Life Science Profile : Sungkyunkwan University, Korea Research Area : Courses : School of Information and Communications Ubiquitous and Pervasive Computing Ecology and Technological in Engineering East Asia

Professor Rob Lahaye Traditionally physics is the scientific study of matter and energy, and how they interact. But it is also a paradigm of logical thinking, and of how overwhelming problems can be reduced to realistic, manageable models. Technological innovations may offer solutions to challenges we anticipate today; in order to make decisions that matter, an understanding of their Professor Seo Byung-Tae core concepts is relevant to policy makers, managers, academics, and the man in the street. In a problem-based approach we will study the principles of Mechanics, Thermodynamics, and Electrodynamics. Statistics is a highly useful branch of mathematics through which we can analyze aspects of dilemmas facing the human condition. It is a valuable tool employed across many disciplines including such areas as population health, climate change and economics. It is an important tool that will help us understand many of the “Challenges for the Next Decade”. I have Profile : Sungkyunkwan University, Korea Research Area : Courses : followed the development of the international summer semester since its inception in 2008. I am very much looking forward University College Computational Physics Physics to working with motivated group of young people and helping them understand how statistics can aid in their conceptualization of world around them.

Professor Markus Burkhart Profile : Sungkyunkwan University, Korea Research Area : Courses : Chemistry is described as a central science to solve the challenges humanity is facing in the near future. Energy, clean School of Economics Statistics Statistics water, drug design, or understanding nanotechnology are just a few subjects we will discover in this course. Using a problem centered approach we will study the tools of chemical science to decode the underlying chemical principles

Profile : Sungkyunkwan University, Korea Research Area : Courses : University College Precursor Chemistry and Nano Technology Chemistry Professor Kim Seung-Chul The life sciences represent a massive number of fields that all concern themselves with the scientific study of living organisms. Many of the “Challenges for the Next Decade” will require breakthrough research in many of these fields such as medicine and biotechnology. Innovations and discoveries in this field have the potential to aid humankind in a multitude of ways. Through my engagement with the students attending ISS I will be able to impart the potential and the importance Professor Bandaru Ramana of this field of study. Mathematics is a ‘sinequanon’ and is the language of science, engineering, business and economics. Calculus, which is useful and intrinsically beautiful, is one of the most achievements of human being. Economists use calculus to maximize profit, revenue and tax (using Laffer curve), minimize inventory costs, to study consumer/producer surplus, elasticity of demand, Gini index of income distribution (using Lorentz curve) etc. Profile : Sungkyunkwan University, Korea Research Area : Courses : School of Life Science and Biotechnology Botany Life Science Profile : Sungkyunkwan University, Korea Research Area : Courses : University College Fluid Dynamics Calculus Mathematics p. 14 p. 15 2011 SKKU International Summer Semester 2011 SKKU International Summer Semester The Words Of Our Students Hanging Out With Friends And Learning

The 2010 International Summer Semester at Sungkyunkwan University was again the Lawrence (Sungkyunkwan University, Korea) most globalized summer program in Asia, in which over 700 students from 56 countries The program was well organized. Despite a few rainy days we still and 104 universities participated. had a great time and enjoyed ourselves. And I met students from so many different countries, and backgrounds. It was a really exciting moment for me. And I really appreciated the great faculty and staff.

Geert Emille (Leiden University, The Netherlands) (INSEEC Paris, France) Jess (University of Leicester, UK) Making New Friends Experiencing Seoul It was really great experience and quite interesting. I enjoyed going to the traditional folk village and learning how the people lived long It was great to join together with other Seoul is a great city and SKKU is a ago in Korea. It was cool and I had a really good time. And I’m sure young people from around the globe. fantastic university. The experience was that I will go home and tell my friends about SKKU and I hope they Many of the friendships I established are really great. will come next year. sure to become life-long. Overall, it was a great experience

Romy (Fonty’s University of Applied Science, The Netherlands) Gregory Jana I will remember this experience my whole life. I will tell my (Univ. of California, Santa Cruz, U.S.A) (Masaryk University, Czech) grandchildren. And I will definitely come back in 2011. I Look Eye-opening Experience Second ISS Experience forward to seeing you! Joining the ISS has been one of the best This was my second year at the SKKU experiences of my life. Some of the ISS and it has been a great experience (INSEEC group, France) students I met will remain life-long both years. I will really miss SKKU and Matthias friends all of the wonderful friends I have made. What I expected was to discover the different because I’ve never been here. And it was good to meet people from around the world. I had high expectations and was not disappointed. Michael Yoon-Jeong (Maastricht University, The Netherlands) (Sungkyunkwan University, Korea) Staying On New Perspectives Across Petra (University of Economics Bratislava, Slovakia) I am still at SKKU as an exchange Cultures I really enjoyed the classes because of the innovative faculty. We student and thoroughly enjoyed the ISS. I Meeting so many students from around were encouraged to engage with each other and ask a lot of would highly recommend attending in the globe was totally awesome. The questions in class. The faculty led us to discover our own answers 2011. faculty were great! and helped us in the creative learning process.

p. 16 p. 17 Cultural Events and Field Trips During the 2010 SKKU ISS, students and faculty established relationships and created beautiful long lasting memories through participating in various cultural events and field trips. Such activities will again be an integral part of our program at the 2011 International Summer Semester “Challenges for the Next Decade”

Korean Food Festival Old Campus Tour Tour Watermelon Festival

Pizza Party Korean Traditional Games

Boat Cruise on the River

Learning Korean Traditional Manners Old Sungkyunkwan Tour Mud Festival Korean Food Festival Enjoying Korean Pop Culture

Ceramic Village

Attending a Performance in Seoul Seoul City Tour Watermelon Game

Korean Folk Village Tour Watermelon Game

Seoul Plaza Korean Folk Village Tour Orientation Pizza Party Global Forum Museum Tour p. 18 p. 19 2011 SKKU International Summer Semester 2011 SKKU International Summer Semester Competitive Advantage Application Process

As a center of higher learning, Sungkyunkwan University has strategic advantages that Online Application Online application begins March 1 at http://summer.skku.edu. If you have any questions make it an outstanding place to host the International Summer Semester. please e-mail us at [email protected], contact us by phone at +82 2 760 0153~5 or fax +82 2 760 0159.

Visa Requirement We will assist you in securing the appropriate student visa to be eligible to study at SKKU Challenges for the Next Decade for the duration of the summer program. We would also recommend you contact the nearest Korean Embassy and obtain information related to the visa issuance process. World renowned faculty Please contact us if you have any questions about your student visa.

Accommodation and Meals University sponsored accommodation on or near the campus is guaranteed. The cost of your accommodation for a shared room for the duration of the summer semester will be USD 500. There are many options for dining both on and near the campus. Curriculum focusing on timely Highly motivated students global issues

Fees Tuition Fee Dormitory Fee Cultural Activity Fee

USD 700 / Per Course* USD 500 USD 150

* Korean wave and A Survey of Sociology are 2 credit courses and the fee is therefore USD 500 for each course. Outstanding cultural activities Student centered learning

Transferring Credits Students who wish to transfer credits earned at Sungkyunkwan University to their home university should indicate the mailing address where they would like their transcripts to ● At our 613-year-old campus we embrace a student friendly culture be sent. All of SKKU’s academic programs are accredited by the Korean Ministry of ● The ISS provides well-planned curriculum and distinguished professors from leading universities Education. As such you should not have any problem with your home institution and we ● Various field trips enhance cross-cultural awareness and practical learning will support you in the credit transfer process by providing official letters and transcripts. ● Located in the heart of ancient and modern Seoul

Moreover, there are special activities scheduled relating directly to the ISS theme: Each course has a weight of 3 credits. Grades will be awarded by the SKKU ISS faculty. ● Global Forum : Invited speakers will present on selected themes concerning “Challenges for the Next Decade” Grading and Credit Weight The ISS grading system is Pass/Fail. If students require, a letter grade or percentage will ● Unique Cultural Events and Field Trips be supplied as supplementary information to your transcript.

p. 20 p. 21 2011 SKKU International Summer Semester Attractions Near SKKU

Old Sungkyunkwan ● Old Sungkyunkwan, which was founded in the Joseon Dynasty, is the 613-year-old campus located at the front Sungkyunkwan University’s Seoul Campus has an excellent location close to a student gate of present day Sungkyunkwan University. Students studied and lived at the original campus. It had all of the facilities of a modern university centered district and historic cultural hub of ancient and contemporary Seoul. including a dormitory, cafeteria, lecture hall and library, and a shrine. Directions : Hyehwa Stn. Exit 4 (Subway line 4)

Cheong Wa Dae (Presidential Residence) ● Known as the or Cheong Wa Dae, this is the official residence of the Korean President. Directions : Stn. (Subway line 3)

Daehak-no ● Daehak-no is a commercial and theater district in Seoul. On weekends it is a hotspot for university student nightlife. Directions : Hyehwa Stn. (Subway line 4)

Changdeok Palace ● Built in the Joseon Dynasty (1392-1910) Changdeok Palace was constructed for King Taejong. The palace was recognized as a UNESCO World Heritage Site in 1997. Directions : Anguk Stn. Exit 3 (Subway line 3)

Seoul Fortress ● Seoul Castle was built in 1396, in the Joseon Dynasty and was meant to fortify the city and its important structures including the King's Palace and other key governmental institutions of the time. It is one of Korea's National Treasures. Directions : Anguk Stn. Exit 3 (Subway line 3)

Samcheong-dong Street ● With its galleries, Samcheong- dong has been at the forefront in representing the most current and significant trends in Korean and international contemporary art. You can enjoy fine cuisine of Seoul as well. Directions : Anguk Stn. Exit 1 (Subway line 3)

Gyeongbok Palace ● It was built in 1395, three years after the Joseon Dynasty was founded by Yi Seong-gye, when Seoul became the new capital of ancient Korea. Directions : Gyeongbookgung Stn. Exit 5 (Subway line 3)

Insa-dong Art District ● Insa-dong is the trendiest art district in Seoul and so if you are an art lover or want to enjoy the ambiance of a traditional tea shop, this is the place to visit. Directions : Anguk Stn. Exit 6 (Subway line 3)

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