Journal of Forest Economics, 2020, 35: 19–41 How Sensitive are Spatial Estimates of Wilderness Recreation Values to Information about Hiking Destinations? José J. Sánchez1 , Kenneth Baerenklau2 and Armando González-Cabán1* 1USDA Forest Service, Pacifc Southwest Research Station, 4955 Canyon Crest Drive, Riverside, CA 92507, USA 2School of Public Policy, University of California, Riverside, Riverside, CA 92521, USA ABSTRACT This study uses individual survey data to investigate the impact of information about hiking destinations on estimated wilderness values in a spatial context. The data is derived from a revealed preference survey of backcountry visitors who responded to ques- tions about their recreation behavior in the San Jacinto Wilderness of southern California. Two GIS data layers are developed showing spatial representations of non-market values derived from a Kuhn- Tucker demand model, with and without destination information. Each pixel in each data layer contains an estimate of the recreation value at that location. The destination data provides more detailed information on recreation behavior that can be used to more accu- rately allocate the landscape values. Results show that including destination information produces signifcantly greater heterogeneity in parcel value estimates for large areas of the wilderness. Keywords: GIS, Kuhn-Tucker demand system model, Nonmarket valuation, Web-based survey, Viewshed analysis *Correspondence author: José J. Sánchez,
[email protected]. This work is based on the frst author’s PhD dissertation. Generous research funding was provided by a grant from the Western Wildland Environmental Threat Assessment Center for the years 2011– 2013. We thank Andy Smith and the sta˙ at San Bernardino National Forest San Jacinto Ranger District, and Bart Grant and sta˙ at Mount San Jacinto State Park & Wilderness for ISSN 1104-6899; DOI 10.1561/112.00000447 ©2020 J.