Host Rebel Wilson was Pitch Perfect at The “2013 MTV Movie Awards,” Scoring Two Golden Popcorns And Lots Of Laughs.
Telecast live from Sony Pictures Studios Lot, in Culver City, CA, the “2013 MTV Movie Awards” was filled with unexpected moments from the brightest stars in Hollywood and the hottest emerging talent in music. The annual event officially kicks off the blockbuster season, treating fans to a first look of the year’s most-anticipated films.
The night was also a chance to look back on the films adored by fans over the past year. “The Avengers” and “Silver Linings Playbook” took home three golden popcorns each, while global icon Brad Pitt made a rare public appearance to recognize “The Avengers” as MOVIE OF THE YEAR. The Marvel film also received recognition for BEST VILLAIN, honoring Tom Hiddleston’s turn as Loki, and BEST FIGHT, which was presented to Hiddleston, Chris Evans and Samuel L. Jackson. Fans were also treated to a clip of the forthcoming “Star Trek” blockbuster, introduced by stars Chris Pine, Zoe Saldana and Zachary Quinto.
GET READY TO POP THAT CORN, LIVE SUNDAY APRIL 13, 2014. ONLY ON MTV.
MARCH APRIL MAY
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BROADCAST PROMOTION
CONSUMER CONTEST PROMOTION
MTV MOVIE AWARDS SITE
LIVE Su Apr 13 MTV MOVIE AWARDS Red Carpet 8p ET Show 9p ET 7 days pre & 2 days DIGITAL ROADBLOCK post Movie Awards
BROADCAST DIGITAL
All dates & times tentative & subject to change. DESCRIPTION MTV will produce a :30 spot to promote the 2014 MTV Movie Awards broadcast.
TIMING w/o March 17, 2014 x 4 weeks
FREQUENCY Approximately 30 x :30’s per week
SPONSORSHIP DETAILS All sponsors “…brought to you in part by…” tag to be rotated equally.
Tagged promos air off-contract. All dates & times tentative & subject to change. DESCRIPTION MTV WANTS YOU TO WIN! Answer a Movie Awards trivia question seen during The Movie Awards via SMS and you’re entered to win (actual prize TBD). You’ve got 3 hours after the show has ended to get your answer in. Don’t miss your chance!
TIMING w/o March 24, 2014 x 3 weeks
FREQUENCY Approximately 30 x 30’s per week
SPONSORSHIP DETAILS Sponsor “..brought to you by…” tags to be rotated equally.
Actual contest execution TBD. Tagged promos air off-contract. All dates & times tentative and subject to change. The 2014 MTV Movie Awards gets underway with the Live Red Carpet arrivals. Year after year, the Red Carpet show is almost as exciting as the actual awards show! It gives fans a first look at the wild and wacky fashions celebrities wear to the show and you can bet that someone will go the outrageous route. Who will it be this year?
LIVE BROADCAST Sunday April 13, 2014 8p-9p ET
EACH SPONSOR RECEIVES: • 1 x :05 billboard • 2 x :30 brandsell • single category exclusivity
All dates & times tentative & subject to change. DATES & TIMES LIVE Broadcast Sunday April 13 – 9p-11p
1st Encore Sunday April 13 – 12a-2a, 2a-4a
2nd Encore Monday April 14 – 3p-5p, 1a-3a Friday April 18 – 4p-6p, 12a-2a, 4a-6a Saturday April 19 – 8p-10p, 12a-2a
TOTAL – 10 AIRINGS
SPONSORSHIP DETAILS
Within each airing, each sponsor will receive: • 2 x :05 billboards – total 20 including encore airings • 6 x :30 brandsell – total 60 including encore airings • Single Category Exclusivity
All dates & times tentative & subject to change.
SITE OVERVIEW NEWS VIDEO Up-to-the minute news and info on the Movie Awards. Post-broadcast, the MTV Movie Awards will be available at Who’s gonna be there, who’s gonna perform, when MTV.CA on demand! In addition to the show, other video the show airs and more. If there’s Movie Awards goodies include: news, MTV.CA will be the first to break it! • Clips from nominated movies NOMINEES • Past Movie Awards video highlights As soon as they are announced, all the categories and • Behind The Scenes specials their nominees will be here. CONTEST ENTRY MECHANISM PHOTOS Everybody wants to win stuff and MTV.CA wants to make it What would the Movie Awards be without the beautiful happen. people? Check out our flipbooks: SOCIAL MEDIA • Nominees Twitter and Facebook, The Movie Awards are going to be all • Red Carpet over the social sphere. • Show & Performances
• Best & Worst Dressed All digital rights pending clearances. • Past Movie Awards
DESCRIPTION Before and after the live broadcast, the MTV.CA home page will turn into a one-page roadblock promoting The 2014 MTV Movie Awards. Pre-event, the roadblock will promote the broadcast. Post-event, the roadblock will drive visitors to the Movie Awards site.
TIMING 7 days pre-Movie Awards 2 days post-Movie Awards Total – 9 days
Includes sponsor logo integration.
sample roadblock FOR DURATION OF SPONSORSHIP, SPONSOR WILL RECEIVE: • Category Exclusivity within site • Enhanced Brand Logo Integration & Tagline prominently featured within Movie Awards site with link to client website (optional) • Customized media schedule with video pre-roll and display ad units • Brandsell Ad Units exclusive to Movie Awards site + Much MTV Vevo RON
TIMING w/o March 17, 2014 x 8 weeks
All media to be delivered within the Movie Awards site in addition to ROS throughout Much MTV Vevo. Digital sponsorship based on client digital creative assets available & digital rights & clearances. NOTE: All sponsorships are subject to all official broadcast guidelines, terms & conditions. UNIQUE. CUSTOMIZED. CLIENT-CENTRIC. Your Movie Awards sponsorship is a beautiful thing…
…but we can make it even bigger with a single-sponsor promotion designed exclusively for you and your specific marketing needs.
In the past few years, we’ve customized campaigns for Virgin Mobile, RIM, Herbal Essences, General Motors & more and continue to develop unique opportunities for our sponsors.
Let’s talk Movie Awards. Contact your Account Manager for more information on Sponsorship and Brand Partnerships with the 2014 MTV MOVIE AWARDS.