GUESTBOOK® JACKSONVILLE 2015 JAXGB 141200 Cover FINAL Cs3.Indd 1 a JAXGB 141200 IFC FINAL Cs3.Indd 1 WHERE GUESTBOOK GUESTBOOK WHERE 12/2/14 10:08:19 AM
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where ® GUESTBOOK where GUESTBOOK ® FIRST COAST JACKSONVILLE, ST. AUGUSTINE & AMELIA ISLAND JACKSONVILLE JACKSONVILLE 2015 wheretraveler.com JAXGB_141200_cover_FINAL_cs3.indd 1 11/26/14 2:18:02 PM t P Photo credit book gotham 5.5/9 Photo a WHERE GUESTBOOK JAXGB_141200_IFC_FINAL_cs3.indd 1 12/2/14 10:08:19 AM Welcome to tHe FIRSt COASt WHERE GUESTBOOK 2 JAXGB_141200_IFC_FINAL_cs3.indd 2 12/3/14 4:09:17 PM JAXGB_141200_FullPages.indd 102 11/26/14 2:26:46 PM JAXGB_141200_FullPages.indd 1 11/14/14 2:11:39 PM contents FlORida’S First cOast 8 Five centuries oF 16 A saiLor’s story 24 hoMe Field Majesty What was it like to be a aDvantage St. Augustine celebrates 450 Spanish-born merchant in A look at the Jacksonville years as the oldest permanent Florida in 1565? Florida’s first Jaguars’ home turf makeover. city in the United States. Take a governor, Pedro Menéndez de By Laura anDers Lee look at the natural beauty and Avilés, tells his own tale. historic richness. By Laura anDers Lee 26 All Along By Daron Dean the coast 18 saLt LiFe From Amelia Island to 14 St. augustine’s You’ve seen the phrase on the Jacksonville to St. Augustine, storieD Past back of trucks and on T-shirts, the First Coast charms visitors on the cover A timeline of key moments in but the locals know that Salt with its diversity and beauty. stone sculpture of a lion’s St. Augustine’s 450-year history. Life is simply a way of being By LAURA ANDERS LEE, face and mane in a col- By Laura anDers Lee one with the water. sheLLey PRESTON anD umn at Flagler college By sheLLey Preston jenniFer greenhiLL- in st. augustine ©ron s. Buskirk/alamy TAYLor InsIde front cover 47 aDvertiser inDex Waves on the atlantic ocean and the st. augustine Beach Pier 48 parting shot at sunrise ©jon Bilous/ LocaL treasure shutterfly 2 WHERE GUESTBOOK JAXGB_141200_TOC.indd 2 12/4/14 12:54:03 PM JAXGB_141200_FullPages.indd 3 11/26/14 3:27:05 PM ® where GUESTBOOK ADVERTISING & CIRCULATION PUBLISHER Michael Cunningham 904.501.4556 REgIonaL PUBLISHER, FLoRIDa Jim Wray 727.642.2225 BUSIness aDmInIStRatoR Shelonda West 407.318.7247 aDVERtISIng CooRDINATOR Renee Daniel 407.650.2217 natIonaL CIRCULatIon CooRDInatoR Noreen Altieri Morris Visitor Publications MVP I EXECUTIVE PRESIDEnt Donna W. Kessler VICE PRESIDEnt oF oPERatIonS Angela E. Allen CHIEF tRaVEL EDItoR Geoff Kohl gEnERaL managER, WHERE maPS Christopher Huber DIRECtoR oF CIRCULatIon Scott Ferguson natIonaL maRkEtIng managER Melissa Blanco MVP I national sales VICE PRESIDEnt, natIonaL SaLES Rick Mollineaux, 202.463.4550 DIRECTOR, NATIonaL DIgITAL SaLES Bridget Duffie, 706.821.6663 natIonaL SaLES CooRDInatoR David Gately E-MAILS fOR ALL Of THE above : [email protected] Morris coMMunications CHaIRman & CEo William S. Morris III PRESIDEnt William S. Morris IV Where GuestBook® is produced by Morris Visitor Publications (MVP), a division of Morris Communications, Co., LLC. 725 Broad St., Augusta, GA 30901. Where® magazine and the where® logo are registered trademarks of Morris Visitor Publications. MVP publishes Where magazine, Where® QuickGuide, IN New York, and IN London magazines, and a host of other maps, guides, and directories for business and leisure travelers, and is the publisher for the Hospitality Industry Association. Where GuestBook® publishes editions for the following U.S. cities and regions: Arizona, Atlanta, Baltimore, Boston, Charlotte, Chicago, Colorado, Dallas, Florida Gold Coast (Fort Lauderdale & Palm Beach), Fort Worth, Hawaii (the Big Island), Houston, Jack- sonville/St. Augustine/Amelia Island, Kansas City, Kaua’i, Los Angeles, Maui, Miami, Milwaukee, New Orleans, New York, Northern Arizona, O’ahu, Orange County, Or- lando/Winter Park, Philadelphia, Phoenix, Raleigh/Durham/Chapel Hill, Tampa Bay, San Antonio, San Diego, San Francisco, Seattle/Tacoma, Southwest Florida (Naples), Tennessee (Nashville & Memphis), Tucson, and Washington D.C. In Jacksonville, Where GuestBook is pleased to be a member of Skal and the River City Purveyors and a partner of Visit Jacksonville. MVP is a Proud sPonsor of Les CLefs d’or USA 4 WHERE GUESTBOOK JAXGB_141200_Mastheads.indd 4 12/4/14 12:56:18 PM ® where GUESTBOOK EDITORIAL EDITOR Laura Anders Lee AssOciate EDITOR Shelley Preston AssOciate Art DIREctor Michael Dailey REgIOnAl Editorial DIREctor Jay Bemis cOnTRIbuTIng WRITER Jennifer Greenhill-Taylor cOnTRIbuTIng photogRAphERs Daron Dean, Jensen Hande Morris Visitor Publications MVP I CREATIVE chIEf CreativE OffIcER Haines Wilkerson sEnIOR REgIOnAl editorial DIREctor Margaret Martin DEsIgn DIREctor Jane Frey photo Editor Isaac Arjonilla creativE cOORDInator Beverly Mandelblatt MVP I PRODUCTION DIREctor Of pRODucTIOn Kris Miller pRODucTIOn MAnAgER Cher Wheeler gRAphIc DEsIgnER Michelle Wheeler photo scAnnIng Jerry Hartman Retouch spEcIAlIsT Erik Lewis MVP I MANUfacturing & technology DIREctor Of MAnufAcTuRIng Donald Horton TEchnIcAl OpERATIOns MAnAgER Tony Thorne-Booth E-MAIL fOR ALL Of THE above: [email protected] MVP | Florida regional oFFice 801 N. Magnolia Ave., Suite 201 Orlando, fL 32803 Phone: 407.852.4010; fax: 407.852.4060 www.wheretraveler.com ©2014 by Morris Visitor Publications. All rights reserved. This publication may not be reproduced or transmitted in any form or by any means, in whole or in part, without the express prior written permission of the publisher. The publisher assumes no responsibility to any party for the content of any advertisement in this publication, including any errors and omissions therein. By placing an order for an advertisement, the advertiser agrees to indemnify the publisher against any claims relating to the advertisement. Printed in the United States. WHERE GUESTBOOK 5 JAXGB_141200_Mastheads.indd 5 12/4/14 12:56:28 PM contRIBUTORS s s Jenn IfeR GReenhIll-tayloR All Along the Coast: Jacksonville, pages 30-33 A former reporter and editor at the Florida Times-Union, and now an independent travel writer and novelist, Jennifer Greenhill-Taylor was a Neptune Beach resident for 15 years. She has traveled to and lived in many cities in Florida, the United States and Europe, and written about a wide variety of subjects, including finding the best olive oil and buffalo mozzarella cheese in southern Italy; swimming with dolphins in the Keys; visiting castles in Scotland; spending the weekend at a dude ranch in Central Florida; exploring the ancient complex at Crystal River Archaeological State Park; and profiling one of the last shrimp boat builders at Mayport. DaRon Dean Five Centuries of Majesty, pages 8-13 Photojournalist Daron Dean graduated from the University of Florida in 2004 and then worked for The Gainesville Sun, the Anchorage Daily News and The Dallas Morning News before joining the staff at The St. Augustine Record in 2006. His photo- graphs have appeared in major U.S. and inter- national newspapers and magazines as well as in shows at the Smithsonian. Dean is a fre- quent correspondent for The New York Times, Wall Street Journal and Thomson Reuters. ss JenSen hanDe Salt Life, pages 18-24 Based in Jacksonville, Jensen Hande is an award-winning com- mercial photographer with more than 15 years behind the lens. His photography has been featured in The New York Times, The Wall Street Journal, People, Men’s Fitness, Parade and HBO Pictures. Passionate about the arts from a young age, he loves experimenting with new techniques and still follows his grandma’s advice to “do what you love and make a living out of it.” 6 WHERE GUESTBOOK JAXGB_141200_Contributors.indd 6 12/4/14 1:02:45 PM JAXGB_141200_FullPages.indd 7 11/14/14 2:11:52 PM FIVE CENTURIES OF MAJESTY The oldest continuous municipality in the United States, St. Augustine celebrates its 450th anniversary this year. Explore the beauty and richness of this historic city. 8 WHERE GUESTBOOK JAXGB_141200_f-PhotoEssay_jf.indd 8 12/4/14 9:37:37 AM FLAGLER COLLEGE WAS ONCE HOME TO THE MAGNIFICENT PONCE DE LEON HOTEL. ONCE CONSIDERED THE FINEST RESORT OF ITS DAY, IT REMAINS A GRAND EXAMPLE OF SPANISH RENAISSANCE ARCHITECTURE. JAXGB_141200_f-PhotoEssay_jf.indd 9 12/4/14 9:38:24 AM (clockwise from left) guana tolomato matanzas national estuarine research reserve; our lady of la leche mission chapel; st. augustine lighthouse; oldest wooden school- house; flagler college JAXGB_141200_f-PhotoEssay_jf.indd 10 12/4/14 11:28:54 AM JAXGB_141200_f-PhotoEssay_jf.indd 11 Photo credits first Page froM Left: ©shutterstock/jon biLous, ©daron dean; this Page cLockwise froM Left: ©shutterstock/razvan baLotescu; ©shutterstock/PauL brennan; ©shutterstock/aneese; ©daron dean (2) WHERE GUESTBOOK 12/4/14 11:29:45 AM 11 12 JAXGB_141200_f-PhotoEssay_jf.indd 12 WHERE GUESTBOOK 12/4/14 9:40:45 AM Photo credits clockwise from right: ©daron dean; ©shutterstock/eve wheeler; ©daron dean; ©shutterstock/karen wunderman; ©daron dean t P (clockwise from right) the castillo de san marcos; residents of the st. augustine alligator farm; the bridge of lions, great white egrets; aerial Photo credit book gotham 5.5/9 Photo view of the castillo WHERE GUESTBOOK 13 JAXGB_141200_f-PhotoEssay_jf.indd 13 12/4/14 9:41:01 AM St. AuGuStIne’S Storied Past 1400s 1500s 1530s Pre-15th 1492 APrIl 1513 1520s-1550s 1532 century christopher Ponce de Spain creates Spanish explorer the timucua columbus lands near león comes the world’s first hernando de Soto raids Indians live Venezuela, believing ashore near St. global economy Peru’s Incan empire and along the east he has landed near Augustine and with vessels returns to Spain with coast of Florida India. christens the going to the new 18,000 ounces of gold. and Georgia. land la Florida in World and the In 1539, he sets out for honor of Spain’s Philippines, trad- north America and lands easter Feast of ing silver and gold in tampa Bay. the Flowers. from Panama and Mexico for porce- lain and silk from china.