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HEIDE MUSEUM of MODERN ART 2011 Annual Report Heide Museum of Modern Art 2011 Annual Report

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HEIDE MUSEUM of MODERN ART 2011 Annual Report Heide Museum of Modern Art 2011 Annual Report HEIDE MUSEUM OF MODERN ART 2011 ANNUAL REPORT Heide Museum of Modern Art 2011 Annual Report CONTENTS 1. STATEMENT OF PURPOSE & VALUES 1 2. HONORARY APPOINTMENTS 2 3. CHAIRMAN & DIRECTOR’S REPORT 3 4. CULTURAL PROGRAMMING 6 4.1 Exhibitions 6 4.2 Public Programs 10 4.3 Education 11 5. COMMERCIAL OPERATIONS 13 5.1 Store 13 5.2 Visitor Services 14 5.3 Membership 14 5.4 Café Vue at Heide 14 6. COLLECTION 15 6.1 Acquisitions 16 6.2 Outgoing Loans 27 7. FACILITIES 24 7.1 Maintenance 28 7.2 Gardens 29 8. COMMUNICATIONS & MARKETING 30 9. DEVELOPMENT 33 9.1 Heide Foundation 33 9.2 2011 Partnerships 36 10. GOVERNANCE 39 10.1 Board 40 10.2 Heide Board Sub-Committees 42 10.3 Board Directors & Senior Management Personnel 43 11. STAFF & VOLUNTEERS 45 12. FINANCIAL STATEMENTS 48 13. NOTES TO THE FINANCIAL STATEMENTS 58 DIRECTORS’ DECLARATION 74 INDEPENDENT AUDIT REPORT 75 ii 1. Statement of Purpose & Values Heide Museum of Modern Art 2011 Annual Report STATEMENT Heide offers an inspiring, educational and thought- OF PURPOSE provoking experience of modern and contemporary art, architecture and landscape. VALUES Creativity in cultural programming, audience development and proiling of the Museum Sustainability of cultural, inancial and environmental operations Integrity in governance, leadership and museum management 1 2. Honorary Appointments Heide Museum of Modern Art 2011 Annual Report 2. HONORARY Patrons APPOINTMENTS Terry Bracks Barbara Tucker Fellows Dr H Norman B Wettenhall AM (1915–2000) 1988 Georges Mora (1913–1992) 1989 Maria Prendergast OAM 1990 Baillieu Myer AC 1992 Loti Smorgon AO 1993 Victor Smorgon AC (1913–2009) 1993 Dr Barrett Reid AM (1926–1995) 1994 Dr Tom Quirk 1995 Maudie Palmer AO 1997 Stephen Charles 1998 Christine Collingwood 1999 Albert Tucker AO (1914–1999) 2000 Barbara Tucker 2000 Tom Lowenstein 2002 William J Forrest AM 2005 John Gollings 2006 Inge King AM 2006 Neil Everist 2007 Mirka Mora 2008 David Walsh 2009 Craig and Connie Kimberley 2010 Lady Mary Nolan 2011 2 3. Chairman & Director's Report Heide Museum of Modern Art 2011 Annual Report 3. CHAIRMAN & DIRECTOR’S In 2011 Heide Museum of Modern Art irst time that every locatable work in the series presented critically acclaimed exhibitions, had been displayed together, and brought Heide REPORT publication and public programs that into partnership with the key lender to this celebrated the 30th anniversary of the exhibition, the National Gallery of Australia. establishment of the Museum in 1981. Similarly, the exhibition would not have The Museum’s activities addressed the happened without the support of the artist’s interconnected artistic, educational, proile widow, Barbara Tucker, who in late 2011 made and operational goals of the organisation. an extraordinary gift to Heide of the Albert Tucker archive, a highly important resource Heide initiated a transforming, major three- containing many of the artist’s sketchbooks, year funding partnership focused on the drawings and small paintings, writings and conservation, display and expansion of the other papers. Collection; implemented the irst phase of a new three-year Corporate Strategic Plan In November the irst ever all-of-site exhibition, focused on the immediate and long-term Forever Young: 30 years of the Heide Collection, inancial and operational sustainability; presented a comprehensive survey of the and maximised revenue through its various development and ongoing growth of the Heide commercial operations streams. Collection, and capitalised on the integration of the Heide site in 2010 with clariied display In celebration of its 30th anniversary milestone, purposes for Heide I, Heide II and Heide III. Heide researched and delivered outstanding To accompany Forever Young, Heide published exhibitions, publications, and education and The Heide Collection, the irst signiicant public programs that proiled artists central to study of the history and development of the Heide’s history and contemporary art practice, Collection. The book assembled new writings and that presented and interpreted Heide’s by many current and former Heide curators, nationally signiicant collection. The Museum’s the Museum’s inaugural director, and art programs in full are detailed in this report. history colleagues closely associated with the Two particularly noteworthy exhibitions Museum and the artists it represents. Heide demonstrated the centrality of Heide to Principal Benefactors Mark and Hyeon-Joo an understanding of the development of Newman generously supported this important modernism and modernism’s ongoing publication through the MS Newman Family inluence on the art of the present. Albert Foundation. Tucker: Images of Modern Evil was a The history of the collection is a history of centrepiece in Heide’s thirtieth anniversary inspired giving, commencing with John and exhibition program. Produced between 1943 Sunday Reed, and continuing to the present and 1948, Tucker’s Images of Modern Evil through the benefaction of artists, collectors series is arguably one of the most signiicant and philanthropic bodies, supported since 1981 produced in Australia in the twentieth century. by the work of Heide’s directors, curatorial, A milestone in the advancement of Australian collection-management and development staff. modernism, it is a probing and powerful insight into the hostile and schismatic social climate In October we announced a transforming that accompanied World War II. This was the three-year funding partnership between 3 3. Chairman & Director's Report Heide Museum of Modern Art 2011 Annual Report Heide and the Truby and Florence Williams by donations of works of art. The plan commits Charitable Trust, managed by ANZ Trustees. Heide to focussed streamlining operations, This partnership is focused on the preservation, reduction in operating costs and achievement presentation and growth of the collection. It of an optimal business model in which the also highlights the historical and contemporary museum provides an excellent visitor experience importance of philanthropy to Heide and delivered by highly motivated expert staff. provides the opportunity for growth with a new Heide’s business within this Strategic Plan is generation of philanthropists and supporters focused on consolidation and sustainability of the Museum. rather than expansion (in terms of capital The outcomes of the irst year of this works). Where expansion does occur is partnership are outstanding, and are the in access to the Collection and Archive; result of in-depth research and team work optimisation of commercial opportunities and undertaken by Heide collection management, Endowment growth; and in education, public curatorial and development staff. In 2011 the programs and membership. Also key to the 2011 Centre for Cultural Materials Conservation plan was the development and launch of an (CCMC) at the University of Melbourne treated updated Heide website with capacity to enhance 44 works from Heide’s Core Collection – that the Museum’s on-line presence and support its assembled by the Reeds in their lifetime. 36 education and interpretation activities, and both of these were presented in exhibitions at Heide support and redeine its marketing potential during 2011. Additionally, archival mounting and and various commercial operations. framing was undertaken for 45 paintings and Heide’s commercial operations across the works on paper. The safe handling and display Heide Store, Visitor Services, Membership and to museum standards of 127 works from the event/venue hire achieved outstanding results. Core Collection was undertaken. Finally, the The Heide Store particularly has developed into growth of the Collection was addressed with a key revenue and proile enhancing stream for the acquisition of 12 works through the Truby the Museum. and Florence Williams Charitable Trust. In 2011 ticketed visitation to Heide totalled 2011 presented ongoing iscal challenges as 51,047 and in excess of 130,000 people visited the Museum strove to realise its income the site. Café Vue at Heide served a total of targets and support its key revenue streams 84,228 patrons in 2011. Just over 2,000 people in a highly competitive local environment of joined all Heide staff for a free weekend on diverse cultural experiences. 12-13 November to celebrate the Museum’s Senior Management implemented the irst 30th anniversary, and this was preceded by a year of a three-year Corporate Strategic Plan, Friday evening gathering at which 62 former framed by a primary organisational imperative: Heide staff joined the current staff to relect to be inancially and operationally sustainable. on and celebrate our shared commitment This was demonstrated through an ambitious to the Museum and the legacy of John and budget which enabled Heide to post a modest Sunday Reed. operational surplus in 2011, however this was primarily due to non-cash income represented 4 3. Chairman & Director's Report Heide Museum of Modern Art 2011 Annual Report 1 We are most grateful for the ongoing support of unwavering. Similarly, Heide’s dedicated the Victorian Government through Arts Victoria volunteers are integral to the life, reputation and in particular the support of the PremierTed and success of the Museum and we thank Baillieu, and Heidi Victoria, Parliamentary them most sincerely for their invaluable work Secretary for the Arts. across Visitor Services, Retail, Curatorial, Development and Communications, Education We were delighted in November to announce and Public Programs, Heide’s archives and Lady Mary
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