What You Need to Know

What You Need to Know Wireless Network: Springboard Password: $barts2012 Restrooms: Out the door, down the hall. Take the key hanging by Springboard’s door. 1 INTRODUCTIONS AND UPDATES Your GiveMN Training Team Dana Nelson [email protected] Executive Director 1.844.2GIVEMN Deepta Holalkere Outreach and Partnership Coordinator Darryl Kayfes Outreach and Partnership Coordinator Dan Moore Director of Development, Operations and Product Kari Ruth Director of Marketing, Communications and Strategy 3 GiveMN Updates • In April, GiveMN announced a new technology partnership with Kimbia, a leading provider of digital fundraising technology • In July, GiveMN unveiled its new website • From July to September, GiveMN has been working with nonprofits and schools to help them get on the new GiveMN.org • Today, GiveMN is getting you ready for the sixth annual Give to the Max Day in Minnesota 4 HOW TO MAKE THE MOST OF GIVE TO THE MAX DAY 2014 Log in to GiveMN.org 6 Tell Your Story 7 Thank Your Donors 8 Set Up Your Matching GiDs 9 Donaon Levels 10 Manage Your Slideshow 11 Donaons and Reports 12 Your Page on November 13 13 WHAT’S DIFFERENT THIS YEAR Countdown to Content Changes We heard you — and we are taking extra steps this year to optimize the website performance for Give to the Max Day. Here’s how you can help: • Make all changes to your page/s by midnight on October 31. • Select or upload one (1) photo (no video). If one is not selected, the first photo in your current photo carousel will display between November 1 and 13. • Visitors to your pages WILL be able to make donations. • On November 14, all features in the administrative area will resume as before. 15 Countdown to Make Your Matches The matching gift feature on GiveMN.org is an administrative feature and will be affected by the same content countdown timeline. • Set up all of your matching gifts by midnight on October 31. • No changes or additions may be made between November 1 and 13 to matching gifts. • On November 14, you will be able to update and change your matching gifts as before. 16 Tracking Your Progress This year, progress updates on Give to the Max Day will be refreshed periodically each hour. These updates include: • Leaderboards • Matching gifts • Fundraising thermometers on organization pages • Donation reports for organizations and fundraisers 17 PRIZE INCENTIVES GiveMN Leaderboard Categories Overall Colleges / Universities All nonprofits and schools All colleges and universities First place $10,000 First place $10,000 Second place $7,500 Second place $7,500 Third place $5,000 Third place $5,000 Fourth place $2,500 Fourth place $2,500 Fifth place $1,000 Fifth place $1,000 6th – 10th place $500 6th – 10th place $500 Small Medium Less than $100,000 by annual revenue $100,000‒$1M by annual revenue First place $10,000 First place $10,000 Second place $7,500 Second place $7,500 Third place $5,000 Third place $5,000 Fourth place $2,500 Fourth place $2,500 Fifth place $1,000 Fifth place $1,000 6th – 10th place $500 6th – 10th place $500 19 GiveMN Golden Tickets • The GiveMN Golden Ticket prize incentives are a repeat for 2014! • Hourly random drawing adds $1,000 to an individual donation • Two Golden Tickets will be awarded each hour – one for a nonprofit, and another for a school • Two Super-Sized Golden Tickets worth $10,000 each – one for a nonprofit, and for a school Detailed information, guidelines and rules at givemn.org/resources-gtmd-prizes 20 PREVIEW: GIVE TO THE MAX DAY WEBSITE PAGES 22 23 GIVE ON THE GO Give on the Go: GiveMN and Metro Transit • Free to-go breakfast snacks for morning commuters on the Green and Blue Lines in downtown Minneapolis – with surprises in select Give on the Go bags • Tell your supporters to wear green on Give to the Max Day – if we spot them on the Green and Blue lines in downtown Minneapolis, they’ll be eligible for special on-the-go prize incentives Find the most current detailed information at givemn.org/resources-GTMD-giveonthego 25 GIVE TO THE MAX DAY RESOURCES Give to the Max Day 2014 Toolkit Find the Give to the Max Day tookit at givemn.org/resources-gtmd-toolkit What you will find: Logos Checklist Boilerplate language Customizable letter template 27 Share Your Activities with Us Each year, we do our best to help organizations promote their awesome Give to the Max Day activities. We curate a list of nonprofit and school activities for potential media pitches on Give to the Max Day. Big or small, share your tales of awesomeness with us at [email protected]. 28 FUNDRAISING FOR SUCCESS Make the Most of Give to the Max Day 2014 • Ride the wave of excitement – individuals want to be part of something bigger than themselves • Find creativity in what you have – let personalities shine • Brag – let people know why you’re awesome • Engage others to tell your story – get your staff, board and volunteers to be your brand ambassadors • Use all of your existing tools to get the word out and share your story – website, social media, emails, newsletters • Connect with the media – try pitching your story to journalists that are on Twitter • Ask for matching gifts from your board members and biggest fans • MAKE SOME NOISE! 30 Keep It Going Beyond Give to the Max Day 2014 • Be sure to thank your supporters on November 14 – phone calls and handwritten notes are a thoughtful surprise that help boost your retention rates • Welcome your newest donors with a special note or call • Were you the recipient of a prize incentive? Did you make it on a leaderboard? Did you meet your fundraising goal? Share that great news with your supporters – and the media • Use the momentum to transition into your end-of-year giving campaign 31 Success Story 1: Taxes and Cats AccountAbility Minnesota (AAM) | Now Prepare + Prosper • Used the popularity of nutty Internet cats and cat memes and connected it to AAM’s own organization personality – quirky, nerdy and fun • Created campaign theme: Cats doing taxes • Created fun photos and videos of cats doing taxes – and asked for donations to make sure their trained volunteers, not cats, are helping to do the taxes of more than 13,000 people • Released one-minute video on Give to the Max Day to introduce concept • Used electronic communications and social media to get word out • Held offline happy hour event with their non-cat volunteers • At event, had large cardboard cutout of a cat for attendees to put their heads through a pre- cut hole and take a photo, then share it via social media • On November 14, continued the theme as a segue into tax season via social media 32 33 Success Story 2: Super-Heroic Thanks College Possible • Set its Give to the Max Day story apart by celebrating and telling the story of its Superhero supporters • Used surprise and delight to create a donor-centric campaign that included: • Immediate Thanks: They reached every donor with a personal thank you within minutes of their gift – even in the wee hours of the morning • Thank You Mobs: Sent teams of AmeriCorps members to surprise donors in their homes or offices with thanks, a cupcake and a photo opp donning a custom College Possible cape • Prompt Acknowledgement: They sent letters to ALL Give to the Max Day donors the day after the big event • Held an offline open house event for all of its supporters and friends, featuring a superhero photo booth; superhero-themed crafts; live updates on College Possible’s progress; and opportunities to make gifts at giving stations 34 35 THANK YOU .

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