CHINA DAILY SUPPLEMENT PAGE S5-8 Wednesday, September 19, 2018

With such a long history, vibrant cul- ian of Shandong Library and secretary- CONFUCIUS tures have evolved over time, some of general of Nishan Academy. electrical and electronic engineer- “We invite more foreigners to “Setting up the global produc- played a major role in the Chinese civi- them iconic the world over. The phi- As of now, Nishan Academy has held Confucius (551-479 BC), ing at the University of Manchester come and develop themselves in tion base in Jinan is the result of the lization. Therefore, the province offers losopher and educator Confucius, who more than 4,000 open classes on The whose clan name is Kong who has been a visiting professor at Shandong,” Zhang said. group’s investment strategy,” said those with a love of culture and history brought the world Confucianism, was Analects of Confucius, Confucianism, Shandong University since 2012, and To date, some 84 foreigners have Yin Liyun, director of the project. numerous things to see and do. Qiu, was a philosopher of born in Qufu, Shandong province. Chinese zither, folk music and archery. who was elected as member of the been recognized as honorary citizens The center in Jinan is the main Mount Tai, one of the most prominent Other famous names from Shandong More than 500,000 people have attended the Spring and Autumn Taishan Scholar Plan in 2014 — said of the province and 142 have been hub for Festo’s push to develop its attractions in the province, is located in read like a who’s who of China’s culture the classes. Period (770-476 BC) a comprehensive recruitment policy appointed what is called “friendly global market, especially for increas- the city of Tai’an. The majestic sunrise, and include military strategists Zhuge Nishan Academy isn’t the only orga- in Chinese history. It is was initiated in 2004 in Shandong. envoys” of Shandong. ing market share in China, Yin said. sacred cliffs and blooming crabapples Liang and Sun Wu, ideologists Mencius nization facilitating the propagation of As a Taishan scholar, Terzija has Andrzej Bednarski, the interna- In 2016, the Shandong government attract crowds of tourists every year. and Mo-Tse, calligrapher Wang Xizhi, Confucianism. In a program known as recorded that Confucius been involved in such vital areas of tional project director of the Shan- signed an agreement with Festo, The city of Qufu, the birthplace of inventor Lu Ban, doctor Bian Que and the “Rural (Community) Confucian” was born in the district activity as research into the preven- dong Sun Paper Industry Stock Co, approving a total of 43.33 hectares Confucius, holds grand ceremonies poets Xin Qiji and Li Qingzhao. classroom, the government has appoint- of Zou, near today’s Qufu tion of power system blackouts, inte- has been working in the province of land to be used for the company’s every year to pass down the cultural As history expands and culture ed more than 500 qualified Confucian gration of renewable energy sources ever since arriving from the United production center in the Jinan Inno- heritage of that philosopher to the next city in Shandong province. diversifies an inevitable result is a rich teachers to give courses on Confucianism as well as the publication of high- States in 2011. He was elected as a vation Zone. generations, as well as to memorize the expression in art and crafts. Liangshan By ZHANG DANDAN in communities and rural areas across He was an educator impact research papers. friendly envoy for Shandong prov- To date, Festo has acquired 10 By LI YOU teachings of one of the greatest thinkers martial arts, mantis boxing and Cuju, the province. and philosopher who Shandong’s government has pro- ince in 2016. hectares of land and it will complete [email protected] in Chinese history. often thought of as the original soccer, Officials in Shandong province, where Covering Confucian classics, filial piety founded Confucianism, By LIANG KAIYAN vided facilities and strong financial “I’m the only foreign worker in a building of the first phase which Known as the cradle of kites, Weifang are all characteristic of Shandong. Confucianism got its start, are using and morality, legal institution and moral [email protected] support for this kind of prestigious company with 13,000 employees and will start operations at the end of The first half of 2018 saw a strong gained fame as the “city of handicraft” a school of thought that There are more than 30 local operas, innovative methods to apply the ancient practices, the courses are poised to share research, he said. this makes my work life very inter- November this year. increase in Shandong’s tourism market, during the Qing Dynasty (1644-1911). WEIFANG KITES including Liuzi Opera, Luozi Opera and TAISHAN MOUNTAIN philosophy to the present day, and spread the time-honored culture in communi- deeply influenced later YELLOW RIVER Shandong province is becoming a He said all this had provided esting,” Bednarski said. “I am consid- The company is negotiating with with a total of 370 million tourists from Nowadays, Weifang kites, paper cutting, Weifang in Shandong Liuqin Opera. Shandong also has three Taishan Mountain, appreciation of its benefits worldwide. ties across Shandong. generations. He was also ESTUARY powerful draw for foreign nationals “strong motivation” for him and ered a foreign expert, so I receive a the government to buy another 33.33 China and abroad visiting the province, Chinese New Year woodcut painting main kinds of yangko, a popular rural The traditional culture needs innova- And Shandong officials aren’t just tar- and international companies, offi- Shandong University to apply for lower tax rate.” hectares of land and is expected to a year-on-year increase of 9.2 percent. and shadow play have become the prov- province has been extending from 150 to the first Chinese person to By ZHANG DANDAN folk dance, which are Guzi Yangko, Jiao- tion — both in terms of content and the geting their own province. To promote The Yellow River, China’s cials and businessmen say, because the country’s Thousand Talents Plan. Last year, Shandong’s government complete construction on it by 2020. The total consumption volume made ince’s iconic cultural legacies. considered to be the [email protected] zhou Yangkou and Haiyang Yangkou. 1,545 meters above sea way that content is expressed — to con- Confucianism worldwide, provincial offi- set up private schools and second-longest river of its favorable recruitment policies The program, established by issued a policy to attract more for- “Compared with the past, the by those visitors reached 436.09 billion Jinan, capital of Shandong, is also birthplace of kite for a To boost its cultural industries, the level, is a mountain of form to the times and meet the aesthetic cials are working with the Nishan Forum enroll students from all originates from Qinghai and dynamic business environment. China in 2008, aims to attract and eign innovators — including incen- roles of government and companies yuan ($67.01 billion), an increase of 13.6 called Spring City. More than 700 natu- East China’s Shandong province is Shandong province government has habits of young people, said Wang Lei, on World Civilizations, World Confucian In April, the Shandong govern- retain internationally trained Chi- tives such as subsidies for companies have now become more equal and percent year-on-year. And the per capita ral springs flow through the city. The long time. More than historical and cultural walks of life. province, flows through the seeking to capitalize on its rich culture implemented a series of initiatives and head of the Shandong Provincial Depart- Conference and Nishan Book House, ment published updated recruit- nese experts, researchers and tech- up to a maximum of 5 million yuan we are more like partners,” Yin said. consumption of tourists has increased Baotu Spring, which is also called Spurt- His theory, Confucianism, 1,000 years ago, people by stimulating innovation and develop- enacted policies in recent years. significance located north ment of Culture. according to Wen Shanchang, head of the country and empties into ment policies, addressing vari- nicians, among others — as well as ($742,000) — aiming to promote In February, the Shandong gov- by more than 4 percentage points over ing Spring, is the most famous among in Weifang started to fly ment in related industries, in order to The first Shandong Cultural Con- of the city of Tai’an. As a Wang added that the wisdom of Con- foreign liaison division of the Shandong focuses on the morality the Bohai Sea near the city ous important aspects including a renowned foreigners, among them the province’s social and economic ernment released a policy to acceler- the same period. them. kites, which are made provide an economic boost more equal sumption Season, an event held to pro- sacred landmark in the fucius, dating back more than 2,500 Provincial Department of Culture. Nis- within personal life and of Dongying in Shandong mechanism for attracting top-flight Nobel Prize winners. development. ate the shift from old power genera- The total increase in tourism con- Qingdao, the coastal city, is currently to that of its historical importance. mote local cultural industries, was held years, is still applicable to the healthy han Book House, launched by Shandong people and methods for developing In 2017, Terzija was elected as a There have been many major tion to new energy, aimed at promot- sumption, meanwhile, is 3 percentage holding the 28th Qingdao International with bamboo frames and province, emperors visited governmental regulation, province. When flowing Many know Shandong as one of in 2017 in 17 cities, lasting for 100 days. development of modern society. Friendship Publishing House in 2012, leading personnel. member of the Thousand Talents changes over a short time in Shan- ing economic development. points higher than the total amount Beer Festival. During the festival, there stressing well-organized covered by paper and silk. the earliest cradles of humanity with Some 133 million people took part and Mount Tai for sacrifices The effort to spread Confucianism in is devoted to providing quality Chinese through the Loess Plateau, Vladimir Terzija — professor of Plan. dong, Bednarski said. The policy is like a spring wind for of all-round consumption in the entire are a total of 13 tents for visitors to taste And during the Ming (1368- human fossils found in the area dating more than 400 million yuan ($58.48 and meditation. Countless the 21st century is being led by Nishan books to foreign readers and accelerating social relationships and it carries a great deal of “This is one of the highest achieve- “The local business environment the smart industry, Yin said, province. beers and other alcoholic drinks, provid- 1644) and Qing dynasties back 5,000 years. million) was spent. poets visited the mountain Academy, which is taking the lead in the appreciation of outstanding Chinese family systems as well as silt, which gives the river ments in my career,” Terzija said. is very dynamic and fast-changing; “As a manufacturer of automation During national holidays in the first ing more than 1,300 kinds of beer from Through study of fossils, ancient rel- The second cultural consumption China to integrate the modern public culture around the world. According He added that “accepting the each year brings new surprises and products, we are the immediate ben- half of 2018 such as the New Year’s Day, more than 200 international brands. (1644-1911), the city was a for inspiration, so did personal dignity such as ics and artifacts, it has been revealed season is currently under way, opening library with the traditional academy, to Wen, the overseas book houses are the muddy color and thick duty” to meet the expectations of the challenges,” he said. eficiaries,” he added. Spring Festival, Tomb Sweeping Day, Dongying, a city where the Yellow center of kite manufacture. that the people who lived in the area on July 20, and this year is focusing writers and painters, which thereby propagating Confucian classics. established in the Confucius Institutes justice, benevolence and texture. When it merges Chinese government was motivating Shandong’s paper industry now “We have confidence in the sup- International Workers’ Day and the River enters the Bohai Sea, offers visi- Nowadays, kite flying once formed a matriarchal society and on creating a long-term strategy for left a great deal of cultural The local government is establishing and public libraries, as well as the schools sincerity. into the sea, an obvious line them to work harder and utilize the boasts many modern factories whose port of local government and in its Dragon Boat Festival, Shandong became tors the chance to see a wetland ecosys- that over time developed skills such as increasing revenue in cultural indus- Nishan Academies in most of the public and libraries organized by the ethnic Chi- maximum potential in resources, practical expertise can be used development plans.” a hot destination for tourists, attracting tem in China’s temperate zone. Every has become a traditional relics on the mountain. For thousands of years, appears at the confluence animal husbandry and craftwork. tries. libraries above the county level, offering nese in more than 20 foreign countries, both from Manchester and China. abroad where facilities can be older, a total of 120 million visits, an increase year, rare and endangered birds arrive Confucius has been custom among its residents. Pottery unearthed in Dawenkou in “With such a huge cultural consump- Rock inscriptions and classes on ancient Chinese civilization including Russia, Austria, New Zealand, of the Yellow River and the Zhang Jigang, executive vice-pres- Bednarski said. of 13.6 percent year-on-year. there and breed their young. They go outside to fly the city of Tai’an has helped archaeolo- tion potential, Shandong is taking full shrines scattered around and traditional Chinese culture every the United States, Italy, Argentina, the regarded as a symbol of Bohai Sea. The mud and ident of the Shandong People’s Asso- Festo, a Germany-based high tech- The province is also expanding its To boost local tourism, the province is kites, especially during the gists piece together vast details of how advantage of the cultural consumption the mountain. Mount weekend. The classes are open to the United Kingdom, Germany and South China’s traditional culture, sand carried by the river ciation for Friendship with Foreign nology provider, decided to set up its tourism in the global market. In the first pouring in plenty of investment. In the Neolithic communities lived. To add to season to improve its cultural supply, public free of charge. Korea. Countries, said the province had largest overseas production center in half of this year, the province received a first half of this year, more than 1,100 spring. The making of kites Tai has been listed as a as well as the country’s constitutes a part of the the province’s rich historic credentials integrate cultural resources and inno- “Nishan Academy is not a traditional “There are more than 300 kinds of established enduring relations with Jinan, Shandong province. total of 2.33 million foreign visitors, an tourism projects were put on schedule today has been regarded it is also home to the world’s oldest city vate cultural consumption channels, UNESCO World Heritage academy any more. Located in modern books in each book house, most of which intellectuals. Nowadays, Yellow River Delta and the countries around the world through increase of 5.5 percent year-on-year. in the province, with a total investment as a cultural heritage and state — Chengziya Longshan Ancient forging cultural consumption into a Site since 1987. In 2017, the libraries, the academies allow more resi- are with respect to Confucian culture, Qufu holds memorial land of the delta is still sharing knowledge and experience Blessed with a wealthy history, the value of 115.3 billion yuan, an increase of its inheritors are making City and the oldest military fortification new economic driver,” said Wang scenic area of Mount Tai dents to have access to the treasured clas- Shandong culture and Chinese culture,” events every year to honor expanding. in the wake of the continued open- coastal province in East China has 9.8 percent year-on-year. — the Great Wall of Qi. Lei, head of the Shandong Provincial sic literature, books and records, granting Wen said. “The overseas readers can bor- ing up. efforts to pass down the received about 20 million the great philosopher and Department of Culture. During the cul- the traditional culture vitality and lasting row these books as easily as from any craft to kids. tural consumption season, each city of visits. impact,” said Li Xining, associate librar- other public library.” popularize his theory to the the province carries out diverse cultural younger generations. SHANDONG activities including dramatic perfor- KNOWN FOR MANY mances, cartoon and comics shows, film festivals, photographic exhibitions SPECIALITIES Pancake Coiling Spring Onion and traditional operas, aimed at stimu- This is a dish comprised by paper- lating cultural consumption. According Dezhou Braised Chicken like pancake and fresh spring to the Shandong government, the add- Dezhou braised chicken dates onions. Though without complex ed value of the cultural creativity indus- back to the emperors of the Qing cooking steps, it has become almost symbolic of Shandong try is poised to hit 560 billion yuan by Dynasty (1644-1911). The chicken is braised for a long time with a cuisine over the province’s long 2022, accounting for 5.6 percent of GDP complex mixture of traditional history. in the province. Chinese herbs, resulting in tender meat that can easily be separated Rizhao Green Tea from the bones by the tongue. Rizhao has been one of China’s major green tea production bases Yantai Apple for a long time. The green tea Yantai apples are known for their produced there has a fragrant bright color and sweet taste. flavor and a pleasant aftertaste. With more than 140 years of The thick leaves of the tea hold development, the apples have up well during the long brewing become a highlight of the seaside process. city and nearby regions. Dong’e Ejiao Braised Sea Cucumber with Ejiao is a kind of health Scallions supplement made from boiled This dish originated from donkey hides and mainly used Shandong cuisine. The dish offers as a treatment for anemia and the soft and tender taste of sea menopause-related ailments. cucumber, the intense fragrance Dong’e county in Shandong’s of scallions and the dark reddish Liaocheng is regarded as the brown sauce color. hometown of Ejiao.

SKETCHED BY YANG LIU / CHINA DAILY