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Effectiveness of Product Placement in Hindi Movies (Topic Related to Advertising Media)
Marketing Management Effectiveness of Product Placement in Hindi Movies (Topic related to Advertising media) Prof. Smita.V Harwani SIPNA college of Engg. and Tech. Amravati. Sipna’s campus, in frount of Nemani godown, Badnera road, Amravati. Ph: (0721) 2522341, 2522342, 2522343 Abstract Media planners and brand marketers are looking for alternative media vehicles to reach at customers with a distinct message so that the memorability of the message increases and hence the brand name is popularised. A product placement is the inclusion of a product, package, signage, a brand name or the name of the firm in a movie or in a television programme for increasing memorability of the brand and instant recognition at the point of purchase. Placements can be in form of verbal mentions in dialogue, actual use by character, visual displays such as corporate logo on a vehicle or billboard, brands used as set decorations, or even snatches of actual radio or television commercials. This is a growing trend in Indian films for various reasons. This paper highlights the basic reasons for placing products and brands in films with special reference to hindi films and the effectiveness of these placements as a tool for enhancing the recall value of the brands in the long run. The paper proposes a category of placements that can be used by brand marketers to put their brands in the films and identifies the caveat for putting the brands in the films. This paper suggests about the modality and plot connections in bringing congruity in the presentation so that the brand placement does not look out of context. -
E-Waste Mass Awareness Programme Through Ad Film in Cinema/Theatres (Phase-II)
E-Waste Mass Awareness Programme through Ad Film in Cinema/Theatres (Phase-II) CAMPAIGN REPORT Conducted by PHD Chamber of Commerce and Industry in association with Ministry of Electronics and IT (MeitY), Government of India Report: E- Waste Mass Awareness Programme through Cinema 1 CAMPAIGN REPORT Report: E- Waste Mass Awareness Programme through Cinema 2 Table of Contents S. No. Particular Page No. 1 Acknowledgement 4 2 Executive Summary 5 3 Introduction 6 4 Agencies Involved 9 5 Flow of the Project – E- Waste Mass Awareness 11 Programme through Cinema Phase-II 6 Concept of the Ad Film – E -Positive 13 7 E- Waste Mass Awareness Programme through 15 Cinema - Phase-II- Schedule 7.1 Successful movies – Phase-II – E-Waste Mass 15 Awareness Programme through Cinema 7.2 List of Movies where Ad Film on E-Waste 18 Broadcasted 7.3 Partners during the campaign 24 7.4 Phase-II – Impact 24 8 Feedback from the viewers 25 9 Overall Feedback - National 26 8.1 City wise Feedback Analysis 30 8.2 City wise Feedback Analysis – Gurgaon 30 8.3 City wise Feedback Analysis – Trivandrum 33 8.4 City wise Feedback Analysis – Gandhinagar 37 8.5 City wise Feedback Analysis – Mumbai 40 8.6 City wise Feedback Analysis – Shimla 44 8.7 City wise Feedback Analysis – Madurai 47 8.8 City wise Feedback Analysis – Delhi 51 8.9 City wise Feedback Analysis – Raipur 54 8.10 City wise Feedback Analysis – Bangalore 58 8.11 City wise Feedback Analysis – Hyderabad 61 9 General feedback of the respondents 65 10 Post Event Activities 65 11 Recommendations and Suggestions 66 12 Organising Team 67 13 Annexure – A 68 Report: E- Waste Mass Awareness Programme through Cinema 3 ACKNOWLEDGEMENT It is with great pleasure that we present the post campaign report emerging out of Phase-II of ‘E-Waste Mass Awareness Programme through Ad Film in Cinema/Theatres’. -
Disability’ on Screen; Through the Lens of Bollywood
Colloquium: A Journal of the Arts Department (ISSN 2350-1251), Volume 3, 2016 PDF URL: http://colloquium.bescollege.net /V3/v315.pdf © The Bhawanipur Educational Society College Representation of ‘Disability’ on Screen; through the Lens of Bollywood Manali Saha Lecturer, Department of Journalism and Mass Communication, the Bhawanipur Education Society College “If disabled people and their knowledge were fully integrated into society, everyone's relation to her/his real body would be liberated.” - Susan Wendell The common worldview believes that the able-bodied are the norm in society, and the people who have disabilities must either strive to become that norm or should keep their distance from able-bodied people. The ‘able-ist’ worldview holds that disability is an error, a mistake, or a failing, rather than a simple consequence of human diversity. So, the term ‘disability’ doesn’t only stand for physical or psychological impairment. This rightfully can be used to refer to the disabling barriers of prejudice, discrimination and social exclusion of the impaired person. It is actually a socially constructed form based upon physiological reality, which acts as the attribute of the socio-cultural and other forms of oppressions leading the way toward discrimination and absolute elimination from the ‘pathologized’ course of the society. The process of pathological normalization of body gives assurance to decrease the attributes of non-compliance and hence affirms the possibilities of social conformity. So, being no more a medical construct, disability is rather treated as the conditioning of the people created by the society and ruling ideology in which they are unable to conform to the major needs and the desires propagated by the media and the other ruling institutions. -
Name Artist Composer Album Grouping Genre Size Time Disc Number Disc Count Track Number Track Count Year Date Mod Ified Date
Name Artist Composer Album Grouping Genre Size Time Disc Number Disc Count Track Number Track Count Year Date Mod ified Date Added Bit Rate Sample Rate Volume Adjustment Kind Equalizer Comments Play Count Last Played Skip Cou nt Last Skipped My Rating Location Kun Faya Kun www.Songs.PK A.R Rahman, Javed Ali, Mohit Chauhan Music: A .R Rahman Rockstar www.Songs.PK Bollywood Music 9718690 472 4 2011 10/2/2011 3:25 PM 11/16/2012 9:13 PM 160 44100 MPEG audio file www.Songs.PK D:\Music\rockstar\rockstar04(www.songs.pk).mp3 Thayn Thayn www.Songs.PK Abhishek Bachchan, Ayush Phukan and Earl www.Songs.PK Dum Maaro Dum www.Songs.PK Bollywood Music 4637567 204 5 2011 3/17/2011 4:19 AM 11/16/2012 9:13 PM 174 44100 MPEG audio file www.Songs.PK D:\Music\RFAK\nm\dummaardum05(www.songs.pk).mp3 Kaun Hai Ajnabi www.Songs.PK Aditi Singh Sharma & K.K Shankar Ehsan Lo y Game www.Songs.PK Bollywood Music 5461864 238 4 2011 3/27/2011 4:08 AM 11/16/2012 9:13 PM 173 44100 MPEG audio file www.Songs.PK D:\Music\RFAK\nm\game04(www.songs.pk).mp3 Yahaan Roadies 8 MyDiddle.com Airport MyDiddle.com Roadies 8 MyDiddle.com MyDiddle.com 3758166 232 12/12/2010 10:29 AM 11/16/2012 9:13 PM 128 44100 MPEG aud io file MyDiddle.com D:\Music \mm\MTV Roadies 8 Yahaan (Theme Song).mp3 Deva Shree Ganesha www.Songs.PK Ajay Gogavale Music: AjayAtul | Lyric s: Amitabh Bhattacharya Agneepath www.Songs.PK Bollywood Music 7287918 356 6 2011 4/17/2012 8:40 PM 11/16/20 12 9:13 PM 161 44100 MPEG audio file www.Songs.PK D:\Music\agneepath\agneepath06(www.songs.pk).mp3 That's My Name -
Emami's Double-Lasting Diamond Shine Crème Hair Colour – Just What You Need!
Emami’s double-lasting Diamond Shine Crème Hair Colour – Just what you need! ~Colour lasts twice as long~ ~Enriched with Diamond Serum and 11 Ayurvedic Herbs & Conditioners, that give hair amazing shine & superior softness~ Kolkata, July, 2018: Nearly a year after its national launch, Emami Diamond Shine Crème Hair Colour has been creating waves in the hair colour market. Glamorous Bollywood Diva, Shilpa Shetty, has been endorsing the brand. She tweeted, “In love again with my new Emami Diamond Shine Crème Hair Colour, that makes my hair shine like diamonds. See the magic!” Hair Colour is primarily used by consumers for grey coverage or a style makeover. Consumers are thus always on the lookout for hair colours which last longer and reduce the need for frequent ‘touch up’ applications. Speaking on the occasion, Ms. Priti Sureka, Director, Emami Limited said “Crème Hair Colour is a sunshine category in the FMCG space. Women today are looking beyond grey hair coverage – they don’t just want to look young, but also feel young and confident. They want to make a statement, want to stand up and be noticed. Unfortunately, most available hair colours don’t last beyond a couple of weeks, forcing frequent applications. Users feel hassled and it pinches their pockets. To plug this need gap, we have launched Emami Diamond Shine, a technologically superior product created by renowned international and Indian hair colour experts with 11 ayurvedic herbs and diamond serum. It gives colour that lasts 2X longer, superior shade delivery, softness & shine, and comes at a price similar to what users pay for their regular hair colour.” Emami Diamond Shine Crème Hair Colour is ammonia-free, offers 100% grey coverage. -
Top 100 Hindi Comedy Movies of All Time
Top 100 Hindi Comedy Movies Of All Time 1. 3 Idiots 51. Half Ticket 2. Ajab Prem Ki Ghajab 52. Haseena Man Jayegi Kahaani 53. Hera Pheri 3. All the Best 54. Hero No 4. Andaaj Apna Apna 55. Hey Baby 5. Angoor 56. Housefull/Housefull 2 6. Atithi Tum Kab Jaoge? 57. Hum Hai Kamal Ke 7. Auntie No 58. Hungama 8. Baaiton Baation mein 59. Ishq 9. Baap Numbri Beta Dus 60. Jaane Bhi Do Yaaro Numbri 61. Jab We Met 10. Bade Miyan Chote Miyan 62. Jodi No 11. Badshah 63. Jolly LLB 12. Barfi! 64. Judwa 13. Bawarchi 65. Khatha Meetha (New) 14. Bhagam Bhaag 66. Khatha Meetha (Old) 15. Bheja Fry 67. Khichadi: The Movie 16. Bhool Bhulaiya 68. Khiladi 17. Bhoothnaath/Bhoothnath 69. Khoobsurat (1980) Returns 70. Khosla Ka Ghosla 18. Biwi No 71. Kisi se Na Kehna 19. Bluffmaster 72. Kya Kool Hai Hum/Kya 20. Bol Radha Bol Super Cool Hai Hum 21. Bombay to Goa 73. Lage Raho Munna Bhai 22. Bombay to Goa (New) 74. Malamaal Weekly 23. Bunty aur Babli 75. Masti/Grand Masti 24. Chachi 420 76. Mr 25. Chalti ka Naam gaadi 77. Mujse Shadi Karoge (1958) 78. Munna Bhai MBBS 26. Chameli Ki Shaadi 79. Namak Halal 27. Chashme Budoor (1981) 80. Namastey London 28. Chillar Party 81. Naram garam 29. Chitchor 82. OMG! Oh My God 30. Choti Si Baat 83. Oye Lucky! Lucky Oye! 31. Chup Chup Ke 84. Padosan 32. Chupke Chupke 85. Partner 33. Coolie No 86. Phir Hera Pheri 34. Dabanng 87. -
Chup Chup Ke Tamil Movie Free Download in Hd
Chup Chup Ke Tamil Movie Free Download In Hd 1 / 4 Chup Chup Ke Tamil Movie Free Download In Hd 2 / 4 3 / 4 …Mrs Rowdy Full Movie kutty movie collection 2016 ni tamil movie tnhits tamil ... arivu hd movie download tamilyogi online video ganduworld movie passport ... Saand Ki Aankh (2019) Hindi Full Movie Watch Online Free *Rip File* Saand Ki .... Story of movie Chup Chup Ke : Chup Chup Ke is a 2006 Bollywood film directed by Priyadarshan. The film has Shahid Kapoor and Kareena Kapoor in their third .... Chup Chup Ke Indian Hindi, Lyrics, Bollywood, Indian Movies, Songs, Movie .... Sarabham 2014 Tamil Full Movie Watch Online Free | Download Free Hindi Movies ... Fanaa (2006) Full Movie Watch Online HD Free Download | Flims Club Old .... Chup Chup Ke ... Watch all you want for free. TRY 30 ... Available to download. Genres. Indian Movies, Hindi-Language Movies, Bollywood Movies, Comedies, .... Chup Chup Ke Full movie online free 123movies BluRay 720p Online. ... Synopsis Chup Chup Ke 2006 Full Movie Download HD 720p, Chup Chup Ke 2006 .... Video: Watch Chalti Ka Naam Gaadi the Full Movie ... Chalti Ka Naam Gaadi {HD} - Bollywood Comedy Movie - Kishore Kumar .... The funny Tamil boy Amma Pakoda's act is an over-the-top comedy scene. .... Chupke Chupke, directed by Hrishikesh Mukherjee is a classic ...... Also Chup Chup ke missing.. Sign up for Mobile Passport which enables U.S. citizens and Canadian visitors to save time ... Free WiFi. Check your email, take care of business, or catch up with friends on social media. There's free wifi available throughout the terminal. -
Amazon and Excel Media Announced the Release Date of Mirzapur Season 2 by : Editor Published on : 24 Aug, 2020 04:47 PM IST
Amazon and Excel Media announced the release date of Mirzapur season 2 By : Editor Published On : 24 Aug, 2020 04:47 PM IST INVC NEWS Mumbai , Amazon Prime Video today announced that the second season of its much anticipated Amazon Original Series Mirzapur, will launch on 23rd October, 2020. Set in Mirzapur, the hinterland of North India, season 1 of the crime drama had taken the audiences into a dark, complex world of guns, drugs and lawlessness. It’s relentless pace, well etched-out characters and nuanced narrative had left the fans wanting more. With Season 2, the canvas of Mirzapur gets bigger but the rules remain the same! With a stellar ensemble cast featuring Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma , Rasika Dugal , Harshita Shekhar Gaur , Amit Sial, Anjum Sharma, Sheeba Chaddha, Manu Rishi Chadha and Rajesh Tailang returning to the action-packed series, get ready for a journey into the stylish yet rustic world, where crime, drugs and violence rule and one needs to fight to survive. The sequel of the show will also feature Vijay Varma, Priyanshu Painyuli, and Isha Talwar. The much awaited Amazon Original Series is created and produced by Excel Media and Entertainment and will launch exclusively on Amazon Prime Video in over 200 countries and territories worldwide. Speaking on this momentous announcement, Aparna Purohit, Head of India Originals, Amazon Prime Video, commented, “Mirzapur has truly been a game-changer title for us. The show heralded a new idiom of storytelling for Indian audiences - its characters have become a part of the popular culture. -
Fair and Handsome Pioneers Another Innovation in Face Skincare for Men
FAIR AND HANDSOME PIONEERS ANOTHER INNOVATION IN FACE SKINCARE FOR MEN Launches Fair and Handsome Complete Winter Solution The FIRST and ONLY men’s winter cream in India to offer benefits of moisturisation and oil-free fairness Kolkata, December14, 2015: Fair and Handsome, the leading men’s grooming brand from the house of Emami Limited launches Fair and Handsome Complete Winter Solution, the firs t ever winter cream in India for men. With this unique innovation, Fair and Handsome, once again, establishes its pioneering leadership in the men’s skincare segment. Fair and Handsome Complete Winter 8 Action Formula for Men to Solution is expected to be the ultimate fight Tough Winters answer to the overall winter face care needs of men, offering moisturisation and 1. Moisturisation – Deep dryness defence along with oil-free action moisturisation for fairness. It has a unique formulation men’s tough skin powered by Moisture Booster 2. Dryness Defence –Active protection from dryness Technology that penetrates deep into 3. Oil- Free Look – Moisturised men’s tough skin to deliver the power of face with no oiliness 8 actions relevant for men’s winter skin 4. Non Sticky Feel – Freedom needs. (Please see box for brand from the sticky winter attributes) creams 5. Instant Brightness – Visibly Based on Emami’s strong legacy of deep brighter look 6. Long Lasting Fairness – consumer insights, it was noticed that, during winters, like Visible fairness for men’s women, men also look for moisturising attributes in their tough skin face creams. The market however does not offer any 7. Dark Spot Reduction – option suitable for the tough facial skin of men. -
Film Tourism in India – a Beginning Towards Unlocking Its Potential
Film tourism in India – a beginning towards unlocking its potential FICCI Shoot at Site 2019 13 March 2019 Film tourism is a growing phenomenon worldwide, fueled by both the growth of the entertainment industry and the increase in international travel. Film tourism sector has seen tremendous growth in the past few years. It represents a gateway to new and more intense ways of experiencing destinations. At the same time, it creates the potential for new communities by way of an exchange of insights, knowledge and experience among the tourists themselves. Films play a significant role in the promotion of tourism in various countries and different states of India. A film tourist is attracted by the first-hand experience of the location captured on the silver screen. Not only is film tourism an excellent vehicle for destination marketing, it also presents new product development opportunities, such as location tours, film museums, exhibitions and the theme of existing tourist attractions with a film connection. This report focusses on the concept of film tourism and the various initiatives taken by both the state and central government of India for boosting film induced tourism through their respective film production policies. Dilip Chenoy Secretary General - Federation of Indian Chamber of Commerce and Industry Foreword The significance of cinema in today’s times has gone beyond its intended purpose of mass entertainment. Cinema is a portal for people to escape from reality and into their world of fantasy. Cinema is a source of inspiration for some, a source of entertainment for some and a source of education for some. -
Dipesh Jain's Gali Guleiyan Is the Kind of Film Worth Waiting For. He
Community Community Indian Sports The Diary of Centre a Bookseller P6organises P16 is Shaun ‘Inter Bythell’s Organisation entertaining and Table Tennis dryly humorous Tournament’. account. Sunday, September 2, 2018 Dhul-Hijja 22, 1439 AH Doha today: 330 - 390 Watch out! COVER STORY Dipesh Jain’s Gali Guleiyan is the kind of film worth waiting for. He contends that should not have been the case. P4-5 2 GULF TIMES Sunday, September 2, 2018 COMMUNITY ROUND & ABOUT PRAYER TIME Fajr 3.56am Shorooq (sunrise) 5.15am Zuhr (noon) 11.34am Asr (afternoon) 3.03pm Maghreb (sunset) 5.54pm Jawani Phir Nahin Ani 2 come visit him in Turkey. Pervez and his friend Sheikh, grab Isha (night) 7.24pm DIRECTION: Nadeem Beyg this chance to add some excitement into their lives embark on CAST: Humayun Saeed, Fahad Mustafa, Ahmed Ali Butt, a new journey; this time with their family. They get the shock Uzma Khan, Kubra Khan, Mawra Hocane, Vasay Chaudhry of their lives when they see the opulence with which the rich, USEFUL NUMBERS SYNOPSIS: Sheikh (Vasay Chaudhry) and Pervez (Ahmed charming and successful Rahat lives! But Pervez strongly feels Ali Butt) are now settled back into their mundane lives when that there is more to Rahat than what meets the eye, as his suddenly Pervez’s brother-in-law, Rahat (Fahad Mustafa), lavish lifestyle is a complete enigma. who had been out of touch for the past 10 years resurfaces, and invites his sister, Lubna (Uzma Khan), and her family to THEATRE: The Mall, Landmark, Royal Plaza Emergency 999 Reprisal teams up with his ex-cop neighbour, wife (Olivia Culpo) and daughter, Jacob Worldwide Emergency Number 112 DIRECTION: Brian A Miller James (Bruce Willis), to bring down barrels down a path of bloodshed that Kahramaa – Electricity and Water 991 CAST: Bruce Willis, Frank Grillo, the assailant. -
Guru Randhawa Is an Indian Singer, Songwriter and Music Composer Associated with Punjabi, Bhangra, Indi-Pop and Bollywood Music
Sunanda Sharma is an Indian singer and actress. She made her debut with the song "Billi Akh". Sharma also recently began her acting career in the film Sajjan Singh Rangroot with co-stars Diljit Dosanjh and Yograj Singh. Sunanda Sharma started her Bollywood career with "Tere Naal Nachna" song. Harrdy Sandhu, is an Indian singer and actor. His first song was Tequilla Shot, and he gained popularity with Soch (2013) and Joker (2014), which were written by Jaani. Sandhu made his acting debut in Yaaran Da Katchup (2014). His song "Soch" was remade for the 2016 Bollywood film Airlift. SoundTrack:- *Joker * Soch * Yaar Superstar * Kya Baat Ay * Naah * Backbone * Hornn Blow * Naa Ji Naa * Aashqui Te Loan * Kudi Tu Pataka Dhvani Bhanushali is an Indian singer. She is mostly known for her singing in "Dilbar", from the movie Satyameva Jayate. She started her music career with the song "Ishtehaar" from the film Welcome To New York. *Veere *Dilbar *Psycho Saiyaan *Ishare Tere *Leja Re *Main Teri Hoon *Vaaste *Ishtehaar *Smiley *Mukhda Vekh Ke *Koka. Manj Musik, is an Indian music composer, singer and filmi scorer. He was the former lead vocalist and music composer for the bhangra music group RDB, which he formed with his two brothers Surjeet Singh and Kuljeet Ral in 2000, Manj Musik began producing his own singles and also began to produce music in Bollywood, and has worked with established actors such as Saif Ali Khan, Shahrukh Khan and Akshay Kumar, among others. In 2014 Manj founded his own music label Muzik ONE Records. In 2017, his son, (stage name "Noopsta"), dropped his first single named "You Can’t Stop The Party" featuring popular desi hip hop artists Raftaar and Humble the Poet.