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Vol. 21, Issue 1 21,Vol. Issue 2013 Summer professionals cargo for magazine resource The WINGS receive the highest receive the highest priority andwhite glovetreat each, theshipments at $400,000 cameras valued of theprogram. Withsome for production needed mounts, andany otherequipment helicopter great value.Everythingistime sensitive.” of drives, sotheyaresmallboxes, butobviously hard on is film “The Obeso. Greg Executive count says Burbank,” Ac in offices Productions Original the to delivery air overnight for office our Anchorage through comes film program digital the “All reliable. steadfast and And Lyndenknows . of the marine environment contrast totheunpredictable In broadcast. and for editing in California show Harbor, to theproducersof the AK anddelivered back fromremoteDutch footage oftheprogram Discovery Channelviewers. that makes theshowmust-see TV for millions of ing kingcrabseason.Itisthischaoticenvironment and theircrewsagainstthedeadlyBeringSeadur liest Catch ularly roughpatchatsea. The TV program ‘Y Lynden exclusive Channel shipper for Discovery programs Lynden also moves cameras, film, wet suits, wet film, cameras, moves also Lynden to LyndenIt falls to gettherough International THE CALM BEHIND THE STORM pits crabboatslikeColburn’s Captain KeithColburnduringapartic on aboat,”says destiny whenyou’re ou’re notinchargeofyourown , the Lynden teamissolid, Wizard Dead - - - - - al Agent OwenMitchell. Lines andLynden Transport,” explainsInternation freight via barged trucked and have Marine Alaska times whenthefreightisnotso timesensitive,we service from Anchorage to Nome and, at other used Lynden Air scheduled Cargo’s 4-day-a-week tation modesis a distinct advantage.“We have and DutchHarbor. Lynden’s varietyoftranspor Nome in Winnipeg, to locations ferent producers duction andLyndenshipments fromdif handling ments,” Obesosays. moving in.Urgencyisthenormwiththeseship are hittingthe water inthreehours,or weather is and focusonsolutions.“We hearthingslikedivers the Lynden team does its part to keep thingscalm tense moments. As thetransportationprovider, ducers money.” immediately. Everywastedminute coststhepro they havebrokenequipment,needtheparts “If says. he film,” to waiting onsite are members on a‘ thing isshipped Obeso. “Once the shows areinproduction,every ment. to Almost everythingisarushaccording ALynden special customer serviceteamand January isthebusiesttimewithshowsinpro That kindofstressleadstofrayednervesand we need it now’ we need Continued onpage3 basis. Crew ------www.laf.lynden.com

Executive n keeping with the customer service theme carriers repeatedly tell me how very well our forum of our cover story, I thought back to our annual is managed and executed and how our people are Perspective I company meeting held this spring in . truly “genuine” and very “business focused.” Our theme was “The Competitive Edge.” Operation- This speaks to the type of service we provide ally, we divide our “edge” in the market into three for the producers of the pro- core areas: People, Processes and Execution. grams and countless other clients. It is gratifying At Lynden we take pride in being customer to hear that our employees’ efforts are recognized driven, and our customers choose us because we by those we work with. We believe that just about consistently meet or exceed their requirements. any transportation problem can be solved in the We depend on our carriers for consistent service hands of the right people, with the right tools and and our internal technology for process efficiency the right experience. Our em- and accuracy, but most important, we depend on ployees deliver quality service our people to provide the integrity and quality that while putting the customer first our industry and clients have come to respect and and they do their best every depend upon. Lynden hosts a carrier forum at our day. That’s not only our mission, annual meeting made up of our top global carriers it’s the Lynden way of doing as well as those that are new to Lynden markets. business. The forum takes months of planning and many of Laura Sanders the participants serve you, our clients, as well as Vice President, interact with our front-line operations staff. Our Operations

“…bringing LYNDEN SIGNS PURCHASE two great AGREEMENT TO BUY NORTHLAND companies serve our customers, our employees and the communities where we operate,” explains Larry and teams Stauffer, President and CEO of Northland. “We have seen significant growth in our business over together…” the past decade, and bringing two great companies and teams together will help improve and expand service in the communities we serve.” If the sale is completed, Northland will be an independent operating company within the Lynden ynden has entered into a purchase agree- family of companies. The current Northland man- ment to buy Northland Services, Inc., a agement team will stay in place. L tug and barge carrier providing service “Other barge lines have plans to compete with between Seattle, Alaska and Hawaii. A lengthy, us in Southeast Alaska communities where Alaska complex process remains before the purchase Marine Lines and Northland are the two primary can be completed. The proposed transaction will freight carriers,” says Lynden Chairman Jim Jan- be submitted for regulatory review and other con- sen. “In communities where we have overlap, we ditions that, if completed, would likely result in will work to improve frequency and service. North- closing in late 2013. In the meantime, Northland land has a great reputation and adds Western remains an independent company with majority Alaska and Hawaii to Lynden’s service. We are ownership by Endeavour Capital, a private invest- excited about providing integrated statewide Alas- ment firm. ka service, more frequency and greater combined “Lynden provides an ideal situation to better capabilities to Lynden customers.” WINGS 2 Continued from page 1 email address is set up to handle the daily and often three-times-daily shipments during produc- tion. The group is available 24-7 to respond to requests and issues. In addition to Deadliest Catch, Original Pro- ductions produces , , Gold and even a program called Whis- ker Wars. Before Lynden came onboard, another freight forwarder was handling transportation for the shows. At one point freight was grounded in Sand Point, AK, which is 600 miles west of An- chorage and only accessible by boat or plane. “They were facing a two-week wait to get the freight out so the forwarder contacted us and we This signed photo from Captain Rick Fehst is from got it on another airline’s backhaul flight the same Greg Obeso’s personal collection as well as the signed day,” Mitchell says. photo from Captain Keith Colburn on the cover. Several Deadliest Catch captains have toured Lynden’s facilities By coincidence, Obeso was in Dutch Har- in Anchorage. bor at the same time working on projects for the seafood industry. “I happened to meet Producer One of Lynden’s more interesting assign- Sheila McCormick through mutual contacts while ments was flying a large gold nugget into Nome she was filming land shots for the Deadliest for the series. For Ax Men, freight Catch. I mentioned that the company she was us- has been flown and barged into Southeast Alaska ing was calling Lynden for help and that she could and, for the Whisker Wars program, Lynden took just call us directly in the future,” Obeso recalls. care of a large international shipment to Germany “That started this great working relationship that for the taping of the world beard competition. “Over we have today.” Lynden began handling ship- the years, we have chartered flights and arranged ments for Deadliest Catch and six months later, transport of tri-pods, production equipment, dive the producer of Ice Road Truckers called. They tanks, air compressors, arctic gear, ATVs, yurts The Seattle-based Northwestern were transitioning the program from Prudhoe Bay and more,” Mitchell says. “We even flew gear to searching for crab in , AK. to Manitoba to begin filming in Canada. Lynden’s Adak in the where a boat met us office in Ontario was a selling point as shipments to pick it up.” Lynden’s worldwide presence – es- could be routed into Winnipeg through Ontario in- pecially in Russia, Canada and the Yukon – is a stead of Anchorage. Lynden also offered customs plus for producers as they scout new locations for brokerage, importing and exporting. programs. Both Obeso and Mitchell agree that the work is challenging, but also exciting and fun. “It’s definite- ly something different than the normal shipments we handle,” Obeso says. “We consider ourselves the ‘calm behind the storm’ to keep things rolling during production. is fast-paced and deadline-focused. We work well under pres- sure and try to ease the load of the producers in the field.” For Obeso, who worked for years in the seafood industry, one of the most memorable ship- ments wasn’t delivered to a remote filming site, but to a suburban location. Lynden flew 200 pounds of coveted blue crab from Alaska to Burbank for a Lynden’s Owen Mitchell (left) and Greg Obeso in Deadliest Catch season premier. Anchorage. 3 WINGS IAG Cargo become and Cargo World Airways British www.laf.lynden.com 4

ond largest airline group in Europe.In 2012, IAG ond largestairline revenue andthesec inannual airline third-largest national Group (IAG), which istheworld’s Airlines ing exclusivelytothecargocommunity. companycater Group (IAG) Cargo, anewglobal International to become merged carriers Airlines IAG Cargo. Eighteenmonthsagothetwocargo Cargo, ranked20 I A DIFFERENT The new company is a subsidiary of the Inter The newcompanyisasubsidiary 10 to seven.British WorldAirways ranked Cargo, t maybetheonlytimethat10and20addup BUSINESS th amongworldcargocarriers,andIberia KIND OF OF KIND CARGO CARGO th , now occupytheNo.7spotas - - - and in Latin strength with Iberia’s Africa combined the networkinNorth America, Asia reach. “Weed optionsbothinliftandglobal have one that offers the cargo communityunprecedent move, but is abold company into anew airlines ers’ needsandtheirspecificbusinessgrowth. its custom cargo business,onecenteredaround different acompletely it has established typeof pany iswellonitsway. Sincethemergerin2011, air cargoprovider.”leading world’s The newcom ing DirectorSteve Gunning, “wewantto be the IAG asitgrowsthenewcargobusiness. by planned more many be could what of first the to theroster.company of BMIis The acquisition a third highly successfulcargooperation,adding purchased British Midland International(BMI), a tivity,” LeBeau notes.“Now ourcustomershave newconnec to this due significantly grown has is new.from “Ourbusiness Asia intoLatin America customers, thereachintoand outofLatin America in onesystem.ForformerBritish Cargo Airways all to London Kong toCostaRicaorfromMadrid Hong from move can cargo time, first the For ers. new marketsand tradelanestocustom to open terrific success.” as itsownseparateoperation.Sofarit’sbeena activity,go, notjustonthebackofpassenger but market. IAG to grow car Cargo wasdeveloped market, butnotsuchastrongcargo passenger VegasFor instance,Las business. isastrong ally, passenger cargo businesshasgrownbehind they see the benefit to their bottom line. Tradition customers haveembracedtheIAG brand and shift, but one for the better,” LeBeau says. “Our Airways Cargofor17yearsandthiswasamajor and Lima, London Tokyo. “I have beenwithBritish consistentin to make products aligned have been expanded range of products. Productportfolios and sales forceandanintegrated with asingle LeBeau, IAG’sVice PresidentofNorth America. er capacity to key trade lanes,” explains Joseph freight narrow-body and freighter 747-8 tries and across 80coun over 350destinations connecting freighter network.Inall,weoffernetwork aglobal as itsshort-hauland long-haul as well America Combining the cargo operations ofseveral the cargooperations Combining “Our missionissimple,”saysIAG Manag IAG’s capacity major focushasbeenadding The new companyalsoprovidescustomers ------destinations into Latin America and South Amer- ing for quicker connection times at the hubs.” As a ica they didn’t have before. We’ve been pushing result of the Cargo Connector service, weekly pre- More the boundaries of our service to offer more ca- mium shipments of pharmaceutical, climate con- pacity on over 90 key routes across Europe, and trolled and other “Prioritise” shipments have grown cargo have added new routes to our already extensive by over 50 percent in these locations. network – like Barcelona to Milan and Zurich to British Airways’ and Iberia’s past successes to more Paris. This means customers can get more cargo and specialties have carried over to the new IAG to more places more often.” Cargo. “We are still very strong in temperature places This spring, IAG introduced three new flights controlled shipments, live animals and other spe- between London and Seattle, bringing the weekly cialized freight,” LeBeau says. He remembers an more total on the Seattle route to 10 flights. Seattle is a unusual shipment of 200 tons of trash British Air- growth market for IAG, with its strong high-tech ways Cargo shipped from Chicago to Italy to test often and aerospace industries. Last year, the London- garbage disposal equipment. “The invoice value Seattle route generated 4,660 tons of cargo in- was pretty low on that one,” he quips. But then cluding everything from aircraft parts and cherries there are the more valuable shipments of racing to consumer goods. cars and racing horses moved from circuit to cir- Although customers are enjoying many new cuit, or athletic equipment for the 2012 Olympics benefits of IAG Cargo, LeBeau and his staff are and band equipment for The Who and U2 concerts. always searching for ways to make the customer “No matter what we move and where we ship experience better. The staff recently launched a it, we make sure it is treated with the ultimate care pilot program in the U.S. called the IAG Cargo and attention to detail,” LeBeau says. Connector. “We operate an IAG van in New York, At almost the two year mark, IAG Cargo is Chicago and Los Angeles that moves around the firmly established as a cargo contender. Last airport picking up premium cargo shipments of 300 month, it took a significant step by offering online kilos and under. Once the shipment is booked, we booking services to customers via iagcargo.com Joseph LeBeau pick it up from the freight forwarders, bring it back and the company’s Heathrow-London hub was to our facility, scan it and get it onto our Iberia or named best air cargo terminal in Europe at the British Airways aircraft free of charge. We are aim- Asian Freight & Supply Chain Awards in Beijing. 5 All rights reserved. rights All com. www.businessalignmentstrategies. com BusinessAlignmentStrategies. at Pat Contact goals. organizational with processes and programs, people, aligning by results business optimize clients helps that firm aconsulting Inc., Strategies, Alignment Business of President is Ph.D., Lynch, Pat often. them use and names employees’ Learn www.laf.lynden.com or at (562) 985-0333. Website: Website: 985-0333. (562) at or

WINGS Lynch. Pat 2009 Copyright 6 Pat@

A 3. 2. 1. and workerscantellthedifference. issuesareseldomeffective,lutions” forlong-term Short-term“so withemployees. way ofinteracting long-term a represent they rather, fixes; one-time effort.and Pleasenotethattheseactionsare with little or nocost; take sometime others will immediately,Some practicescanbeimplemented to performtheirbest. that motivatesemployees workplace a positive can taketocreateorenhance ees’ success. Below are10actionsorganizations withemploy everyone andeverythingisaligned to createanenvironmentinwhich scious decision naturally. Rather,must makeacon management ers, vendorsandotherstakeholders. everyone wins:workers,management,custom goals.Insuchanenvironment, of organizational result intheachievement service, whichwill and als whofeelvaluedwillprovideexcellentproducts ing employeesbecomefullysuccessful. Individu EMPLOYEE-CENTERED WORKPLACE disingenuous. you arebeing know when you ask;people when on aregularbasis. Begenuine sonally about thingsthatareimportant tothemper families andoutsideinterests. Ask them ten. As acorollary, learn alittleabouttheir Learn employees’namesand usethemof success. a vestedinterestinits have the organization tion toit. Employees whofeelconnectedto nization’s “bigpicture” seestheorga Ensure thateveryemployee immediate actiontocorrectanydeficiencies. when theymakemistakes. employees Take tens towhattheysay, and howhe/shetreats lis the supervisor issues suchaswhether with theirsupervisors.Forexample,consider of satisfaction Assess youremployees’ Unfortunately, this scenariodoesnotoccur cesses andsystemsarefocusedonhelp programs, pro- in which allindividuals, n employee-centered workplace employee-centered TEN WAYS TO CREATE AN and his/hercontribu is one not ------

5. 4. 10. 9. 8. 7. 6. decision, they are likely to acceptit they arelikely decision, do notliketheoutcomeofagiven ployees as fair.em showsthatevenwhen Research processes decision-making and procedures organizational view that employees Ensure their families. those thatcreatememoriesforworkersand the mosteffectiveare formsofrecognition involved.Researchshowsthat the individuals to in waysthataremeaningful organization to the contributions employees’ Recognize employees becomefully successful. for helping accountable every manager Hold fit. is notagood one than doingajobforwhich they must do. Fewthingsaremoremiserable for thework and theirtalentsareappropriate are intherightjobs Ensure thatallemployees answers insteadofnegativeones. for positive tions thathavethemsearching on those strengths. well, andbuild Ask ques workplace. Seekoutthingsthat people do in the approaches Incorporate appreciative that theirviewswillbetakenseriously. with management, andtheybelieve disagree freely andsafely,opinions even whenthey This meanstheyfeelthat they canoffer their voice. with ameaningful employees Provide every day. and on thejob like” intermsofhis/herbehaviors employee knowswhatthosevalues“look culture. This outcome ariseswheneach spect areacorepartofyourorganization’s Ensure thatvaluessuchastrustandre to employeeinput. fair –e.g.,transparent,freeofbiasandopen that led tothatoutcomeare the rules believe when leaders exemplify those values exemplify leaders when if they - - -

New Honolulu facility Inside Lynden International’s Hawaii business is booming. To accommodate the growth, the Ho- Information nolulu Service Center consolidated its customer service and operations team into one facility ear- News briefs from lier this year. “Our new space is better suited for around the Lynden freight movement and efficiency with added ca- International system pacity for ocean freight,” says Jeff Bell, Western Regional Manager. “We expanded our dock doors from two to 14 and now have a private yard and greet him (see picture above). Mothers and chil- upgraded security system for customers.” dren were dressed in their traditional Huli regalia to put on a welcome reception and to show respect for the generosity of the Lynden people. The gifts included school supplies, sports equipment, tools and clothing. They were split into 12 parcels for delivery to charitable organizations.

Lynden participates in Intermodal in Sao Paulo Lynden International and its South American partner Servimex showcased Lynden’s products and services at the Intermodal South America Fabio Monteiro (left) and Hans Lynden launches www.lynden.com/lint event in Sao Paulo this spring. Intermodal South Schenk at the Intermodal South America event. Lynden International launched a redesigned America is the second largest trade exhibition in website last month, www.lynden.com/lint. The site the world. Lynden’s booth was staffed by Hans incorporates feedback from customers and indus- Schenk, Business Development Director Latin try experts and was designed by Lynden’s market- America, and Ricardo Sato, Manager-Lynden ing team to improve content and make navigation Brazil, along with the Servimex Team of Fabio easier for current and new website visitors. The site Monteiro, Commercial Director-Owner, Clarissa offers user-friendly “solutions” pages about U.S. Bernardi and Julio Cesar Souza. “It was a great and global transportation and logistics capabilities. opportunity to meet customers and develop new In addition, customers can learn more about Lyn- contacts in this market,” Schenk says. den service from the brochures and case studies included in the new site. “We spent more than a The Inside Scoop year researching and fine-tuning the changes,” ex- plains Director, Marketing & Sales Support Dorene What customers are saying Kolb. “Our goal was to make it easier for custom- about Lynden International ers to find us online and then to find what they need on our site within two clicks of the mouse.” “The great customer Gifts bring smiles in Papua New Guinea The Papua New Guinea community of Tari re- service is why I prefer ceived a plane-load of gifts from generous Lynden employees earlier this year. Lynden International’s to use Lynden.” sister company, Lynden Air Cargo, is completing Julie Youmans a gas pipeline project in Papua New Guinea and operates Lynden Air Cargo PNG Ltd. there. Event Coordinator Lynden Chairman Jim Jansen flew into Lae ProLingo Orlando, FL Airport with the gifts where a crowd gathered to 7 PRSRT STD U.S. POSTAGE Worldwide Headquarters PAID P.O. Box 84167 SEATTLE, WA Seattle, WA 98124 USA Permit No. 6781

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Lynden in the SYSTEM MEETING RECOGNIZES Spotlight TOP PERFORMERS FOR 2012 the Vancouver office. The following Top Gun Service Centers were recognized for outstanding sales performance: Boston, Toronto, Moscow, San Juan and BWI- Projects. Anchorage District Operations Manager Jeff Pennell won the Hall of Fame Award for pro- viding long-term success in the company and in- dustry. Pennell has worked for Lynden since 1986. LaDonna Blackwell of the Houston Service Center received the Rainmaker Award for an individual or owner who meets growth goals, is profitable and delights customers. LaDonna Blackwell and Lynden International President “It was a big night for Moscow and for our en- Dave Richardson with the Rainmaker Award. tire Projects Division, however, the biggest surprise ynden International’s annual System was the Rainmaker Award,” says Blackwell, Direc- Meeting was held April 4 and 5 in Seattle. tor of Global Projects in Houston. “I appreciate L The event provides an opportunity to look being recognized back at the previous year, recognize the compa- for my individual ny’s vendor and carrier partners and to honor its contribution, but top employee achievers with a variety of awards. this is shared with Editor, One of the most highly prized awards is the the very hardwork- Stanley Cup presented to the most valuable Ser- ing crews in Hous- WINGS vice Center. It was awarded to Lynden Canada ton as well as our Co. for the highest revenue growth, customer sat- Projects Division. I isfaction and system operations requirements for couldn’t do what I 2012. Moscow was named the top international do without them.” Service Center and Anchorage and Nashville were each recognized for Operational Excellence. Mark Barker, Vice President of Lynden The Lynden International Logistics Co. (LILCO) Canada Co., accepts is published biannually by Lynden International. WINGS Operational Excellence Award was presented to the Stanley Cup.

WINGS All rights reserved. Produced Beaumont by Tami Consulting. Correspondence should be directed to Lynden Seattle, International, 98124. Box WA 84167, P.O. [email protected] Email: 777-5300. (206) Telephone www.laf.lynden.com Website: