Discover Cow Head Landscape as Catalyst for Tourism Growth in Rural Newfoundland
FINAL REPORT April 2020 Acknowledgements Contents Special thanks to the residents who attended the public open house to share their vision for tourism in Cow Head. Contents 3 Cow Head Economic Development Committee Parks Canada 1 Introduction 4 Rhoda Reardon (Co-Chair) Rob Hingston 2 Tourism Context 7 Deputy Mayor Sonya Lewis (Co-Chair) Margie Wilkes Councillor Troy Patey Holly Lightfoot 2.1 / Understanding the Tourism Market 8 Councillor Sean Thistle Jake Burton 2.2 / Tourism Opportunities 10 Denise White 2.3 / Tourism Challenges 14 Colleen Kennedy Tourism-Based Stakeholders Veronica Bavis Arch Caines (Beautification Committee) 3 Community Engagement 18 Paul O’ Leary Glenda Reid Bavis (Conservation & Heritage Committee) 4 Discover Cow Head 27 Cynthia Nicolle Deanna Hutchings (Special Events Committee) Paul Taylor Denise Dolliver (Theatre NL) 4.1 / Project Vision & Guiding Principles 28 Mark Tierney Nora Shears (Theatre NL/St. Mary’s Anglican Church) 4.2 / Laying the Groundwork 30 Adrian Payne (War Memorial Committee) 4.3 / Improving First Impressions 38 Town of Cow Head Steven House (Shallow Bay Motel) Mayor Rufus Payne 4.4 / Defining the Town Centre 50 Councillor Bruce Payne Consulting Team 4.5 / Celebrating the Head Peninsula 55 Councillor Garland Hutchings Matthew Mills Project Lead & Landscape Architect Councillor Curtis Hutchings Lydia Lewycky Senior Planner & Landscape Architect 4.6 / Preserving the Dunes 62 Terri-Lynn Payne Tom Wright Environmental Designer 4.7 / Telling the Stories 69 Rachael Fitkowski Landscape Architect 4.8 / Active Transportation 72 Town of St. Paul’s Victoria FitzGerald Landscape Architectural Intern Monica Pittman 5 Implementing the Plan 80 5.1 / Costing Information Notes 81 Town of Parson's Pond Mayor Brenda Biggin 5.2 / Project Partners & Roles 82 Blanche Thornhill 5.3 / Potential Funding Sources 85 Originally known as Cap de Pointe, named Tourism today, especially within the context Within this context, Cow Head has everything in the 1500s by French explorer Jacques of a national park, is about providing high- it needs to excel as a travel destination. Many Cartier, and later as Tête de Vache, inspired quality experiences centred around the authentic, world-class experiences are right by a nearby rock formation that resembled a unique qualities of place. Contemporary on the doorstep; the Dunes at Shallow Bay cow’s head, the community of Cow Head is travellers are seeking destinations that are Beach, a stunning stretch of pristine sandy located on the picturesque Great Northern authentic, true to place, and provide rich and dunes containing an ecological treasure trove Peninsula on Newfoundland’s west coast. lasting cultural experiences. Parks Canada, of rare flora and fauna; the Head Peninsula, Like many rural communities in the province, the stewards of Gros Morne National Park, a stunning, windswept landscape rich with residents of Cow Head have traditionally recognizes this as suggested by their 2019 one-of-a-kind geological and archaeological depended upon the area’s natural resources Management Plan which states: artifacts; the Lighthouse and Point of the to survive. This has varied over time and has Head Trails, which traverse the scenic Head included fishing and trade in the early 1800s, “A visit to Gros Morne National Park is and provide access to a remote lighthouse oil extraction in the late 1800s to early full of opportunities to enjoy meaningful and stunning ocean views; and the Dr. 1900s, and logging in the early to mid 1950s. connections to the natural wonders of a Henry N. Payne Museum and Craft Shop, By the 1960s, the community had grown to spectacular landscape and the cultural which proudly showcases Cow Head’s rich become a small town and incorporated as a treasures of traditional Newfoundland cultural heritage in a traditional 20th century municipality in 1964. communities.” wood frame building designated as one of Canada’s Historic Places. These many unique The 1970s brought about significant change The Province of Newfoundland and Labrador cultural and natural attractions give Cow not just for Cow Head but for the region, echoes this sentiment in their 2017-2020 Head a distinct competitive advantage in
with the establishment of Gros Morne Provincial Tourism Product Development the destination tourism landscape, especially 1 Section National Park, the second largest national Plan: among travelers seeking off-the-beaten- park in Atlantic Canada. The creation of the path, authentic experiences. | Introduction Section 1 Park resulted in a new industry for the area “Visitors in Newfoundland and Labrador - tourism. This represented a shift away from do not simply want to see the sights. They Despite this however, the Town has the resource-based economy that many value deep engagement with locals, as well recognized that tourism growth in the Introduction communities in the region had depended as gaining an understanding of the character community has been slow. The many assets upon for so long. of the people and places they visit.” that Cow Head has right on its doorstep
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6 Discover Cow Head presented inseveral sections: tourism-based economic activity. Itis encouraging longerstays, andstimulating squarely atimproving thevisitorexperience, foundational work for future projects aimed This initial stage will lay the necessary information testing. gatheringandfeasibility with this representingreport the first phase - envisioned willoccurover multiplephases, leveraging itstourismassets. Theprocess that isaimedatbetterunderstanding and leading anambitiousplanningprocess Development (CHED) whoare committee, established theCow Head Economic As such, the Town of Cow Head has experience asawhole. of thecommunity tourists expect andtoimprove thevisitor andamenitiesthatcontemporary services development toprovide the a needfor further position tocapture thisaudienceandthere is to increase. The Town wishes to improve its visitation tothesmalltown isonlyexpected scheduledtoopenin2020, Arts Performing with theNurse Myra BennettCentre for the for thesmalltown. And lost opportunity significant representing untapped, remain recommendations. fully realize and implement the proposed of thenext steps requiredA summary to 5-ImplementingthePlan Section tourism inCow Head. strategies projects andpriority for growing guiding principlesaswell asrecommended Development of overall project vision and 4-DiscoverSection Cow Head and residents. several meetings withstakeholder groups of feedback received throughA summary 3-Community Engagement Section Cow Head. andchallenges for of tourismopportunities understand themarket aswell asasummary A review of current tourismdatato 2-TourismSection Context of thereport. andoverview project, of the Background information, summary 1-IntroductionSection Tourism Context Section 2 Section p
8 Discover Cow Head Visitor Profile - Profile Visitor 2019. experienced similardeclinesfrom 2017to as Parks Canada visitordata,both of which from theGros MorneTheatre Festival aswell activity office box by reflected is trend this slowed during this period. At a local level, the USandother international markets also national economy. Visitation to Canada from rising interest rates, andagenerally weaker costs, concernsover consumerdebt and fatigue, risingfuelpricesandtransportation toposthas beenattributed Canada 150 This 2019. October of as 434,614 to 2018 non-resident visitors in2017to533,507 slight decrease year-over-year, from 553,121 market intheprovince hasexperienced a by thisyear. Recently, however, thetourism of growing that contribution to $1.6 billion Development Planset anaggressive goal The Province’s 2017-2020Tourism Product $1 billiondollars annually to theeconomy. andLabradorNewfoundland contributes andInnovation,Culture, tourismin Industry of Tourism,to theProvincial Department Provincial Tourism Trends - 2.1 /Understanding theTourism Market According totheProvince’s According including: distance are several other popularattractions driving Located nearby andwithinashort of thelarger Gros Morneexperience. part tourism drivers for thetown isitsappealas significant most the of one that recognize to Morne NationalPark.As such,itisimportant an enclavelocatedwithinGros community Regional Tourism Context - exploring communities. enjoying localfood, wildlife viewing, and to be walking, hiking, and do were reported over theageof 45.Thetopthingstosee of international travellers totheprovince were 72-78% and visitors Canadian of 77% couples, and10%withother family members. their stay. 47%travelled alone, 30% as nights and$2,095intheprovince during 10.8 approximately spent average, on and, of thosetravelling were doingsofor vacation from outsidethecountry. (34%) Themajority Maritimes (26%).14%travel internationally coming from Ontario(30%)andthe came from across Canada withthemajority travellers andLabrador toNewfoundland of non-resident2016 exit visitors, survey Cow Headis trends-for-2020/#f454d1a1ced5 alexandratalty/2020/12/31/the-four-biggest-travel- For 2020." 1 Wellness vacations are also ontherise. bookings between 2014and2018. 140% increase in the number of cycle trip a leading cycling vacation specialist reported experiential method of travel. theUK’s Infact, more a providing of benefit added the have alternatives tomore traditional vehicles and are often considered low carbon,low cost hiking andcycling are ontheriseasthese when travelling. suchaswalking, Activities ways of reducing their collective footprints emissions. As they aresult, andare seeking travel canhave andcarbon onsustainability climate crisisandtheimplicationsthat today are keenly aware of the ongoing New Tourism Trends for 2020- Talty, Alexandra. "The Four Biggest Travel Trends » » » » » »
Broom Point FishingPremises Gros MorneMountain Lobster Cove HeadLighthouse Shallow BayBeachandCampground The Arches Provincial Park Western Brook Pond Forbes. 31 Dec. 2019.forbes.com/sites/ 31Dec. Travellers 1 tourism-market Outlook-2026.alliedmarketresearch.com/adventure- 3 research/north-america-wellness-tourism/ Tourism Economy. 2 and placesthatare unique. high pricesaswell astoexperience people segment includeadesire toavoid crowds and access tonature. Factors drivingthismarket for physical activity, cultural immersion and that provide travellers withopportunities more remote, off-the-beaten pathlocations has beenarecent shift toward experiencing according toAlliedMarket Research. There that willcontinuetogrow in2020andbeyond Adventure travel isnot anew trend butone billion by 2022. projections indicating thiswillriseto$311.3 American tourismindustry, withgrowth contributed $241.7billiontotheNorth tourism segments. In2017,wellness tourism tourism is one of the fastest-growing global the GlobalWellness Institute, wellness reconnecting withnature. According to improving thebodyandmind, associated withpersonal transformation, and wellbeing,of travel thistype isoften of maintainingorenhancingone’s health Considered travel associatedwiththepursuit AlliedMarket Research. GlobalWellness Institute. 2 globalwellnessinstitute.org/industry- Adventure Tourism Market ot Aeia Wellness America North 3 p 9 p
10 Discover Cow Head that make theHeadspecial. to reduce onthesensitive impacts features and sustainably,should be done respectfully andtourism.Development of thisnature port leverage synergies between theworking and wayfinding, and access public improve exists to experience. Theopportunity desired ontheHeadtoenhance thevisitor However, development maybe further potential asatourismasset for Cow Head. perspective, theHeadholdsincredible beyond, tonamebutafew. From atourism Cow Head and the Long Range Mountains a cast iron lighthouse, panoramic views of windswept tuckamore, dramatic coastline, cottages, aworking port, forest, colourful prehistorichope for: geology, oldgrowth onecould experience. Ittrulyhaseverything the Head epitomizes anatural Newfoundland landscape, significant historically and the HeadPeninsula. Aculturally, ecologically, is Head Cow of features character-defining The HeadPeninsula 2.2 /Tourism Opportunities - One of themost unique, come toexpect. tourists haveinfrastructure that contemporary providing be ready to respond to this influx of people by tourism for Cow must Head,thecommunity of driver significant single-most the Perhaps increase by capacity approximately 45%. venue will in 2020.Thisstate-of-the-art Bennett Centre Arts for thePerforming anticipated openingof thenew A catalyst for thisproject hasbeentheeagerly tourism driver for thearea. in the representingperformances a significant of Cowcommunity Head each season to take Over 12,000visitors descenduponthesmall crowds from across Canada and beyond. includes 6 to 8 plays, 6 days a week, to sellout each year, TNLhosts afullseasonthat living. FromNewfoundland May to September internationally for retelling the stories of rural that isnow recognized nationallyand attraction significant a become to grown has theFestival LabradorNewfoundland (TNL), Festival. Undertheguidanceof Theatre has been the home of the Gros Morne Theatre The Theatre a world-class visitor experience and a world-class -For over 25years, Cow Head Nurse Myra p 11 p
12 Discover Cow Head Risk and Migratory Birds ConventionRisk andMigratory Acts. of whichare protected undertheSpeciesat shorebirds,beachgrass several andmigratory for instance are hometoseveral speciesof complex ecosystems. TheCow Headdunes as habitatfor surprisingly and canserve functions, suchaswindandwave protection, ecological manyimportant Dunes perform tourist toavoid havingnegative impacts. balance ecologicalneedswiththoseof the area anddevelopment here must carefully represents anenvironmentally-sensitive Similar totheHead,dunesalso opportunity. represent auniquetourismdevelopment of thedunesisowned by theTown andmay strolling, andwatching the waves. Aportion birdwatching, sunbathing,swimming, inpassive suchas activities and partake to experience thevastness of thelandscape Shallow BayBeachattractvisitors wanting The Dunes - The picturesque sandsof tourism seasonwithin thetown. extend the which would further (September), as Trails, Tales and Tunes (May)and Fall Fest events happeningelsewhere inthePark,such toembrace current There isalsoanopportunity that attracts peopleanddrives tourismgrowth. to showcase thetown through programming fireworks people together andprovides anopportunity a demonstrations, display, and much more, this festival brings craft music, in its41st season.Featuring lobster dinners, is theCow HeadLobster Festival whichisnow initiatives. Perhaps thetown’s signature event for events theplanningof community and thataretime onmanycommittees responsible their volunteer selflessly owners business and inCowsense of community Head.Residents Community Events that tourists are seeking. andculturalthe deepconnection experiences provide they as opportunity tourism significant Head hastoshare. Thesestories represent a are butafew of thecaptivating talesthatCow year oldgeologyof theHeadPeninsula. These era; theinternationally-renowned, 500million cast iron andexposed rivets, for the atypical the lighthouse constructed of (Winterside); from theHead(Summerside) tothemainland double axe-murders; theseasonalresettlement 1809 the of tale sombre The unique. and rich, The Stories - The stories of Cow Headare varied, -There isaprofound p 13 p
14 Discover Cow Head not idealandcanbefrustrating for avisitor. to understand where they need to go. This is of theirvehicle, andwalk uptothesignage over, often withoutspacetodoso, get out town signage and requires drivers to pull provided isnottoother visuallyconnected trails ontheHead,but not all.Thatwhichis provided for someamenities, suchas hiking Once onearrives inCow Head,signageis creates apoorfirst impression. This was falling andtemporarily supported. Onestructureshingles orchippingpaint. structures are inpoorconditionwithloose andsomeoflack avisualconnection the sign. Whilethesesignsare effective, they Head, they are greeted withatown welcome takes theMain Street turnoff toward Cow and theGros MorneTheatre. Onceavisitor contains signagefor thetown, theVikingTrail, area neartheMainStreet intersection which owned highways. There is asmall pulloff Province for wayfinding along all provincially- signage (TODS) which is mandated by the 430is provided directional by tourism-oriented on Highway Signage signage wayfinding and Wayfinding 2.3 /Tourism Challenges -Existing sit are amust. sidewalks, landscaping, and regular places to which peoplewillwant tolinger. Amenitieslike first welcoming a environment in impression andacomfortable create will realm public Gros well-prescribed,thoughtful, andhigh-quality A time. the first the for so visiting doing are area Morne 85%) (+/- people most Head, asParks Canada tourismdatasuggests Cow of true especially is This impression. first they’re travelling andcanbequicktoform a often unfamiliar withthenew areas inwhich visitor experience of aplace.Visitors are role inthe infrastructure plays animportant Public RealmTourism Infrastructure - Public p 15 p
16 Discover Cow Head character. community’s the from detract significantly uses occurringthatitmaynot desire orcould the Town isatriskof development orother or guidancethatthesedocumentsprovide, occur withinCow Head.Withouttheclarity and howdevelopment, and where it should that councilhastodetermine thenature of planning tools documents are the primary the community. Whatdoesthismean? These no longer address the needs or realities of one-size-fits-all solution) that, 33 years later, were generally basedonatemplate(like a municipalities. Theplanscreated inthisera was creating thesedocumentsfor small the when of MunicipalAffairsProvincial Department time a at 1987 in created were Plan andDevelopment Regulations- existing planning documents - the Municipal Development Controls -Cow Head’s p 17 Engagement is critical to create a shared capture tourists once they’re here. Town has made past efforts to support understanding of the project goals as well community clean-up. » There are many interesting stories to tell as to inform decision-making during the in Cow Head; Winterside/Summerside, » The Dunes may present a unique planning process. Members of the consulting the Axe Murders, the Mail Trail. tourism development opportunity for team traveled to Cow Head from December the Town; if so, how can it be developed 10 - 12, 2019 to gather feedback from several » Town Centre area needs better without harming this unique and stakeholder groups identified by the CHED definition; thought to include everything sensitive area? Committee. This section summarizes the from the War Memorial to J & J B & B. information collected during those sessions. » The Town is interested in exploring » The Town Centre should be a hub of options for the Dunes that provide a activity with things to do and places Town Council & CHED Committee Meeting sustainable tax base. On the evening of December 10th, members for tourists to get oriented and learn of the Town Council and the CHED Committee about the area, possibly a kiosk or small » Environment and climate change met with the consulting team. The purpose information centre. are important considerations for any of this meeting was to reconfirm the project proposed projects in this plan; proposed » The Head itself has much to offer vision and to brainstorm ideas for tourism projects must be sustainable in the long- including unique geology, archaeology, development in Cow Head. Following is a term. history, a working harbour, and beautiful 3 Section summary of the discussion: trails. » Assets such as Broom Point, Shallow » Current tourism market is seniors (55+), Bay Beach, and trails in St. Paul’s
» There is a general concern that there | Community Engagement however would like to better target and Parson’s Pond may present is no current means of controlling millennials. opportunities for regional tourism development on the Head and a worry development. » Theatre is a big tourism attraction; the that inappropriate development may Section 3 new theatre opens in June of 2020 jeopardize the character of the area. » There may be an opportunity to and the community is hopeful tourism piggyback on the success of popular » There are areas on the Head that require numbers will only increase. community events such as the Lobster beautification and may be detracting Festival, Gros Morne Fall Fest, or Trails, Community Engagement » Would like to better understand how to from the visitor’s first impression; the Tales and Tunes.
p 19 Tourism-Based Focus Group On December 11th, members of the The purpose of this meeting was to gain » Beautification is needed in areas such as longer; make Cow Head a destination. consulting team hosted a small focus group an understanding of the opportunities and the Head and some businesses on Main » The port represents a tremendous meeting. Invitations were sent to several challenges currently being faced by tourism Street. opportunity. The chance to see a working tourism-based committees, businesses operators in the area as well as to brainstorm » The Head is a special place; we need a vessel, speak with local fisherpeople, and organizations in the community. new ideas for tourism development in management plan to balance growth and eat fresh seafood would be a unique
Representation from the following groups Cow Head. Following is a summary of the
while maintaining its uniqueness. tourism experience. attended the meeting: discussion: » There is currently nothing to entertain » Cow Head is a theatre town; it makes » Beautification Committee » There is tremendous potential for children in Cow Head. More activities us unique from other communities in the growth in Cow Head. Vision is to see
» Special Events Committee oriented toward young families should area and we should embrace that. the town grow at a reasonable rate, but be considered. It was noted that a » Conservation and Heritage Committee not become so commercialized that we » Regional projects should be explored playground is being planned. jeopardize that which makes Cow Head and encouraged; people are coming to » War Memorial Committee special. » The Town Centre area was thought region (Gros Morne) and it’s important to “ to include everything from the War consider tourism as a regional activity. “ » CHED Committee » Businesses of an appropriate scale such Memorial to Shallow Bay Motel. This as artist’s studios, eateries, coffee shops » Tell the stories that make Cow Head » Department of Tourism, Culture, area should be promoted to entice new
should be encouraged to come here. unique. There’s a lot of history here. 3 Section Industry and Innovation tourism-related businesses to the town. » Consider how we may attract young » Winter tourism has not traditionally » Theatre Newfoundland Labrador » Better network coverage is needed not families and entrepreneurs to Cow been a significant market, however | Community Engagement just in Cow Head, but in the entire region. » St. Mary’s Anglican Church Head. opportunities may exist. There’s something This is especially important if millennials » Parks Canada » A positive sense of arrival and first are the target audience. » There is a strong sense of support and To grow tourism here, magic about the Head. impression of the community is very cooperation among tourism operators in » Shallow Bay Motel » Special events such as Lobster important. we need to focus on the Cow Head Cow the area. It’s captivating. Festival and Trails, Tales and Tunes » Gros Morne Co-operating Association younger generation. » Better signage would improve present opportunities to promote the » Additional projects that could be
Discover wayfinding and contribute to a visitor’s community’s tourism services. considered to enhance tourism include: CHED Committee Member first impression of the community. kayak rentals, kitesurfing, bicycle rentals, » Find ways to package these events to Tourism-Based Stakeholder public art, storyboards. “p 20 attract tourists and keep them here “ p 21 p
22 Discover Cow Head is a summary of thefeedback received: is asummary themeeting.the publicattended Following Fifteenused togainfeedback. members of in session with several interactive displays community. Theevent was aninformal drop- resident input on tourismdevelopment in the was tointroduce theproject andcollect the Town Hall.Thepurpose of thismeeting Committee hosted apublicopen house at of theconsultingteamandCHED On theevening of December11th,members Public OpenHouse » » » » » » »
There isCrown LandontheHead. the Head. on Cleanup isrequired around theport Where istheTown Centre? unique. The geologyontheHeadisvery programmed orwell used. The amphitheatre ontheHeadisnot Campground? that are comingtoShallow Bay How canwe capture thevisitors The trails ontheHeadare well used. » » » » » » » » » » » »
Shallow BayCampground needsbetter Cow Head;we needmore gift shops. Encourage entrepreneurs tosetup in Better network coverage isneeded. Town Centre. Improve safety for pedestrians inthe Head toother communitiesinthePark. to linkCow Look for opportunities regional trail. Establish theOldMailRoadasa as picnicsoraplayground. Consider family events activities such our stories. totell More interpretive opportunities from theTownwaterfront Centre. toaccessthe Explore opportunities theatre. People are comingtotown tovisitthe More recycling binsare needed. the community. Better signageisneededthroughout » » »
petting farm, frisbeegolf. ATV a trails, kayaking, windsurfing, attractions included:skiing,paintball, Other ideasfor tourism-related land uses. use zoning ontheHeadandcurrent There are discrepancies between land enhance first impressions. Town beautificationisneededto water andsewer services. Community members share theirtourismvision for Cow Headatthepublic openhouse p 23 Meeting with Representatives of St. Paul’s & Parson’s Pond Meeting with Parks Canada Members of the consulting team met with contain adequate signage. tourism. Members of the consulting team met with if people are encouraged to explore. hardened to avoid severe deterioration representatives of the neighbouring Towns representatives of Parks Canada to discuss of the walking surface and its » Signage should be in both official » Employing locals in the tourism » The Town should focus on something of St. Paul’s and Parson’s Pond on December their tourism priorities and potential future amenities. languages. industry should be a priority to keep completely unique that is not currently 12th. The discussion at this meeting focused projects in Gros Morne National Park people in the area. offered in GMNP for the Town- » Parks Canada is generally supportive of on tourism priorities and potential future » There is a positive spirit of collaboration (GMNP). Following is a summary of the owned portion of the Dunes; perhaps active transportation and are currently projects to identify synergies with initiatives between the communities and they » There was a boat tour operator in St discussion: something such as an elevated lookout exploring more multi-use trails within in Cow Head. Following is a summary of the would be open to continuing to work Paul’s who relocated to Norris Point. » The Dunes is a very dynamic tower. GMNP. discussion: together on future initiatives. The opportunity is there for another landscape. It is extremely sensitive, entrepreneur. » Shallow Bay Campground receives up » Cycling would be easy here as it is » There is a 14-kilometre heritage » There is an 18-hole golf course in St. susceptible to harm and provides many to 10,000 visitors annually. relatively flat. Western Brook Pond trail linking Cow Head to Broom Paul’s that could become an attraction valuable ecosystem services. allows cycling so there is potential for a Point through St. Paul’s that was a for the area. » Most visitors use the beach itself as a » The Dunes and Stearin and Belldowns connection. collaboration between the communities. walking trail. » A new RV park and campground Islands are home to several species » Parks Canada is generally not » This trail permits hiking, bicycling, ATVs is currently also being planned; Fall of nesting shorebirds such as piping » The Parks Canada experience currently supportive of motorized vehicles on and snowmobiles. camping is on the rise. plover, eider ducks, terns, cormorants. starts at the Shallow Bay Campground trails as it is not within their current Some species are protected under the day use area, but it could begin in Cow » Parson’s Pond has an established » There is an abundance of seals in the mandate. Species at Risk Act. Head. 3 Section network of trails that links important St. Paul’s area which presents a unique » ATVs are not permitted on roads or community destinations such as Three tourism development opportunity (boat » Development on the Dunes should be » Parks Canada, through a third party, trails managed by Parks Canada. Mile Rock, Inner Pond and Devil’s Bite. limited; that which is allowed should tour, etc.) may expand its offerings at Shallow | Community Engagement aim to tread lightly. Contain pedestrian Bay Campground to include kitesurfing » Parks Canada would not support » Parson’s Pond has a section of the » Parson’s Pond has a recreation travel through elevated boardwalks, and loungers on the beach. connecting trails that permit ATV use to Old Mail Road that has never been complex, Peace Garden and fencing, and corralling to designated their trails. developed due to harsh exposure. Community Garden which may areas. » The Point of the Head trail is one of the
Cow Head Cow represent tourism opportunities. best trails in the region. » The Cow Head Lighthouse on the Head » The Heritage Trail through St. Paul’s » Expectations need to be managed with is uncommon construction for the era; has signage but generally none of » Network coverage is poor in this area of » If visitor numbers on the Point of respect to the Dunes. Promoting it as cast iron riveted on the outside was not
Discover the other municipal trails in the area the Park which is negatively affecting the Head trail increases, it should be an attraction may have adverse effects the norm in NL or Canada. p 24 p 25 p
26 Discover Cow Head » » » » » » »
Tourism shouldbeconsidered ata successful. need tobeplannedaccordingly tobe Events andtourism-related activities to five monthsahead of theirtrip. Visitors toGMNPare planningup businesses. start intheareaconnections moving into young entrepreneurs withoutfamily They are seeingatrend of more wanting todobusinessinGMNP. issue businesslicensesfor anyone Parks Canada willinthenearfuture accommodations, attractions, etc.) (restaurants,business community from local but needssupport expanding itswintertourismproduct Parks Canada isinterested in winds andrain. due tounreliable snow cover, high Winter tourisminCow Headislimited paleontology circles. unique andissomewhat renowned in The geologyontheHeadisextremely »
country. few of thesesitesinthe currently very as significanttourismdraw. There are and recognition signagetopromote it Town maywant topursue designation Monuments Board of Canada. The Event undertheHistoric Sitesand qualifies asaNationalHistoric The Summerside-Winterside migration Table HeadEcologicalReserve). one hourdrive (Arches Provincial Park, are numerous other offerings withina centre?as aregional There service regional level. Could Cow Headserve “ significant harm. 10 footsteps cando yet sensitive landscape. The Dunesisabeautiful Parks Canada representative “ Discover Cow Head Section 4 Section 4.1 / Project Vision & Guiding Principles
1 ImproveImprove First First Impressions Impressions 2 EncourageEncourage Exploration Exploration 3 PreservePreserve the the Landscape Landscape 4 ImproveEstablish First a Community Impressions Core 5 EncourageUpgrade Tourism-Related Exploration 6 PreserveShowcase the Culture Landscape & Heritage Infrastructure
First impressions count. When visitors While Cow Head is undoubtedly rich The stunning natural landscapes For newcomers to Cow Head, it is Contemporary tourists expect a certain There are many incredible stories in Improvearrive Community in Cow Head First for Impressions the first time, with authentic tourism experiences, of Cow Head are second-to-none Improveimportant Community to have First a Impressionslogical, clearly level of comfort and convenience when Cow Head which form the basis of a rich Encouragethey should Exploration feel a positive sense of several of these experiences require and contribute significantly to the Encouragedelineated Exploration core to act as a landing traveling. The recommendations of cultural narrative. It is precisely these Preservearrival theas well Landscape as a sense of excitement a trip off the beaten path and may community’s overall character. Within Preservezone. Thisthe Landscape is where visitors can stop, this plan will suggest physical site unique local tales - of people and place Establishat the apossibilities Community to Core come. This will not be clear to a visitor unfamiliar the setting of a national park, they also Establishget oriented, a Community and plan Core the next leg of and infrastructure improvements - that visitors crave when traveling to Upgradeset the Tourism-Related tone for the rest Infrastructure of their stay. with the area. To inspire in visitors represent a major tourism attraction. Upgradetheir trip. Tourism-Related This core will Infrastructure serve as the aimed at improving traveller comfort, new places. Recommendations of this ShowcaseRecommendations Culture & Heritage of this plan will the confidence to explore, this plan Recommendations of this plan will aim Showcasecommunity Culture hub & with Heritage spokes reaching convenience, and overall experience. In plan will aim to celebrate this cultural strive to improve first impressions of will make several recommendations to preserve, protect, and enhance the out to other nearby destinations in the turn, this will encourage longer stays richness by highlighting these stories. the community to ensure a positive aimed at simplifying wayfinding and natural and cultural landscapes and community. and improve immersion. arrival sequence is achieved. navigation through the community. ecosystems of Cow Head.
In Cow Head, families of all ages live and prosper in a community that respects and protects its roots and unique environment while enjoying a sustainable future built around our world class theatre and a diversified tourism industry. Project Vision Statement from Town of Cow Head Visioning Session, August 2018 p 28 p 29 Section 4 | Discover Cow Head 31 p is defined as a condition or stipulation upon whose compliance a legal or stipulation may application or validity document’s formal to refer provisions the local level, depend. At the Development of requirements zoning in describe zones Provisions Regulations. which land, for purposes and prescribe detail may zone any in structures and buildings through zones regulate be used. Provisions Furthermore, may designate they standards. between the policy and provision. It may be may It provision. and policy the between proposes that council an action or a project to take in order to achieve a specific policy. a policy create council may example, For community. the goals for outlining its tourism the see would proposal A corresponding plan that a tourism of adoption and creation goal. council’s achieve would on the municipality binding is not A proposal no development However, or the Minister. a policy that contravenes can be considered if the policy is Simply stated, or proposal. proposal the do, to things right the as defined may be defined as “how dowe do the right things.” Provision is defined as a thing proposed is defined as the general principles knowledge and use of the documents. These the documents. and use of knowledge Black’s [from follows as defined are principles 11th Ed., 2019]: Law Dictionary, Policy is guided in its which a government by These public affairs. management of to interest fundamental of principles are municipal councils and the community as a is the premise Under the legislation, whole. to do be allowed should not that a person the public anythingtend to injure that would or common good. interest be a policy could the local level, at Thus, the council for goal of as an overall stated the and planning of development growth, highly detailed, it is not A goal community. visionary more but rather However, in nature. a policy is binding on the municipality and provision. zoning and proposal a supersedes as a policy may be considered Simply stated the right things to do." "what are Proposal the At or acceptance. consideration for is the interim step a proposal local level, in sections below. The principles of policy, policy, The principles of in sections below. for the foundation are and provision proposal documents. these governance of a hierarchy These principles complete the of foundation The concepts. related goal- Municipal Plan is based on general action-orientedpolicies and oriented while the Development proposals, goal-oriented based are Regulations these concepts of The hierarchy provisions. one is meant to be clear and concise, where principle supports another. the meaning and intent of Understanding these principles is crucial to building council’s The Principles of Planning Legislation Planning Legislation of The Principles Urban the NewfoundlandIn Labrador and enabling the is ActPlanning 2000, Rural and municipalities to allows legislation that within development land use and govern The Act boundary. their planning area a Municipal create to municipalities enables Regulations within Plan and Development the scope of prescribed criteria defined by the Act. the contents of The Act prescribes as described these planning documents, "I When "I don’t "I don’t and, There are many are There A municipal plan is A municipal plan Planning protects our Planning protects The desired outcome is the The desired Community planning helps protect planning helps protect Community maintains our quality of life, protects our protects maintains our quality life, of community and goals, achieves interests, a balanced community. creates plan everyday we our lives: humans, of As and our families, our vacations, our meals, to reduce plan in order We our retirement. our in well-being of sense a have to conflicts; lives. live, about where most love the things we and play. work the physical, for possible development best fabric social, economic and environmental community. the of quality preserves life, of the common good goals. the community’s and achieves The Need to Plan The Need to Plan look at our community think, and often We now" are they things the way like things to change." want to interfere meant not things way with the to preserve meant the and protect it’s are, community. our about love we things things the way for easy is no plan, it’s there the for always to be changed, and not are the community. of better planning a community: for it good reasons land use planning in municipalities. Together Together land use planning in municipalities. contained within provisions with the zoning these tools are Regulations, the Development to plan how councils and residents used by the economic and social activities will occupy framework. land within an environmental quality of public and private developments in developments quality public and private of and maintaining Governing the community. of is the responsibility the common good our elected officials – council, and staff. its balancing residents’ task involves Council’s those with interests, needs - individual that affect the community as a whole – the manner. fair and rational a in – good common not It is a challenging task and sometimes everyone with the result. is happy to The manner in which activities related individual and common interests find their is ground location on the to the proper way determined by the Municipal Plan – which and the is a land use management plan Regulations. accompanying Development within contained The policies and proposals the tools that regulate the Municipal Plan are
complex of community infrastructure such community of infrastructure complex road systems, and sewer water as streets, and transportation,networks and open parks and the matters space, environmental environmental, economic and social values. economic and social values. environmental, the considered are values these Collectively common good. physical The common good applies to the concerns related to one’s property such to one’s concerns related to desire as a home or business and the and enhance that individual property. keep aspects to broader relate interests Common based on foundation a community’s of the vision. two types of comprised of are Communities and common - individual interests interests singular are interests Individual interests. community’s interests by determining a vision determining by interests community’s examining long term outcome, or a desired identifying and objectives, goals and shared goals those achieve that will the strategies with consistent results measurable through 4.2 / Laying the Groundwork 4.2 / Laying the A Planning Primer managing change. of Planning is the practice is about managing the planning Community
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Cow Head Cow 30 p Section 4 | Discover Cow Head 33 p Some examples of land use designations land of Some examples and Industrial, Commercial, Residential, are Conservation. generally Small communities land use designations only a few require larger In limited. be may uses existing as needed designations are communities more The land uses. of number to a greater due the Land Use the basis for provides GFLUM Map or LUZM. Zoning in conjunction Map, The Land Use Zoning illustrates Regulations, with the Development the specificzones for each categoryof land use land Residential the example, For use. land use zones may be divided into several Residential Density, Low Residential as: such Residential High Density, Medium Density, The zoning and others. Residential, Rural provisions and specific regulations for each Development the in described is zone use land communities generally Small Regulations. land uses the delineation of require do not Thus a land use zones. into a number of might be designation and a land use zone the Development the same, however exactly describe Regulations will nonetheless the specificprovisions and development The completion of environmental studies studies environmental of completion The developments specific prior to allowing and siting of the height Stipulating developments The use and conservation energy of of the economy Diversification development Backlot seniors for Housing and facilities that council deems Other matters necessary
» » » » » » » This category some creative council gives to identify that or areas lands leeway to and sensitive or special deems council the of is in the interest it them where protect community or the common good. Maps Required Land Use Map Future The Generalized to designates land according (GFLUM) out in land use as set categories of general Municipal the of proposals and policies the set-out and proposals policies These Plan. the land uses permitted in the community. Transportation and street network(s) network(s) and street Transportation development comprehensive of Creation areas programs works Public of use and development Protection, lands sensitive environmentally control and erosion water Storm use and development Protection, and prevention resources natural of with negative development of impacts environmental of reclamation filling-in or Excavation, land The physical, economic and social The physical, environment
» » » » » » » » how the plan will be implemented including the plan will be how These amendments. for the requirements mandatorycomponents are to the according Planning Act2000. Urban and Rural the council gives Actalso the However, in the topics include other to discretion municipal plan such as:
They enable council enable council They is the land use the community. It is It the community. for , after which they must be must which they , after purpose and role pertainingpurpose and role of to the use land and development. The Municipal Plan management plan council’s a policy document that describes and the goals town the for vision 10-year achieve to proposes council objectives and use land into land divides It vision. that categories and defines the uses in each categoryallowed and those that are that are the land use zones It proposes prohibited. the Development the basis of that form the procedures and outlines Regulations, and non- variances regarding and practices it also describes Finally, uses. conforming area governed by a plan and regulations. and regulations. a plan by governed area the Municipal Plan and of Purpose Regulations Development to council allow documents planning These for the town for or change growth govern period year ten a and updated. reviewed development, of the nature to determine it should occur. where and and how However, each document has a specific A Municipal Plan and Development A Municipal Plan and Development are Regulations (and the associated maps) binding are they legal documents and as laws, upon municipal council and individuals undertaking in the planning a development that balances yet supportsthat balances yet both and protects good. with the common individual interests The Act specifies Regulations Development Municipal Plan, the contents out those including setting and maps, of the compulsory that are matters and those over It stipulates which council has discretion. regulations development and the plan that and any amendments must be certifiedby a Planners. of Institute the Canadian member of The Act also describes mandatory public the documents of consultation(s) and review the Departmentby and Municipal Affairs of with provincial consistency for Environment council approval, With Ministerial interests. and Development the Municipal Plan adopts Hearing to a Public Regulations and proceeds which the documents are Objectionsof after finalized andresubmitted to the Ministerfor registration. and formal gazetting
With the input and support the community of able to plan how are council and residents the social and economic activities will occupy in a manner land within the planning area to manage and control land use and land use to manage and control that are watersheds control development; supply; the municipal water of the source the municipality the amenities of and control within the municipal planning area. that are administer a Municipal Plan, Generalized a Municipal Plan, Generalized administer Development Map, Land Use Future Map. and a Land Use Zoning Regulations, council These planning tools enable Local Governance Local Urban the NewfoundlandIn Labrador and Planning Act 2000, enables and Rural implement and municipalities to create, hierarchy and is derived from the policies and policies the from derived is and hierarchy if the policy is the Simply stated, proposals. is how and the proposal right things to do, is then the provision do the right things, we do the right things. as the tools to defined specific uses of land, buildings and structures structures and buildings land, of uses specific as being subject terms and to special the point of end is the A provision conditions.
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Cow Head Cow 32 p Section 4 | Discover Cow Head 35 p The Municipal The Town should undertake of a review The Town their Municipal Plan and Development documents that new Regulations to prepare legislation. in compliance with existing are enacted by Council, by Once is it adopted Departmentthe and Affairs Municipal of advertisement (through Environment in the it Gazette), Newfoundland and Labrador on binding is and document legal a becomes or individuals wishing to undertakeCouncil a in the community. development Further within Considerations Plan Municipal a New Plan - Development Tourism council the ability land Plan gives to manage Peninsula, Head the on development and uses areas and other the Dunes, Centre, the Town the planning tools will create only more only more will create the planning tools the making confusion and inconsistencies the documents of use and implementation more difficult for subsequent councils and a full these reasons For and residents. staff, is recommended. Municipal Plan Review Plan Municipal A New The 2007 amendment also re-designatedThe 2007 amendment from dune lands coastal the and rezoned to order to Residential in Resource Rural subdivision which is accommodate a housing unserviced a permittednot use in rural of areas Municipal the municipalitythe by described as Protection and Environmental Plan. Rural other are There Land Use policies state: sensitive that are the Planning Area of areas or environmental hazards due to natural this plan to intent of It is the conditions. protection designate these as environmental conservation such uses which in areas and may be permitted. The light agriculture zoned remains area this natural of shoreline there However, Protection. as Environmental or difference separation is no distinguishable the and dunes, the and shoreline the between the Municipal seems to contradict rezoning between inconsistencies Plan. Therefore, planning documents need to be addressed and resolved. are form The planning tools in their present cumbersome, difficult to navigate and will not facilitate the efficient Amending projects. tourism related of implementation permitted uses in the Mineral Working zone, zone, Working permitted uses in the Mineral During incompatible land uses. creating that heard we the consultation sessions, attempted to curtail councils have previous is no indication there however, this practice, amended. Thus, was that this land use zone extraction is amended mineral until the zone impacts can continue with possible adverse the 2007 However, uses. on the recreation Working that Mineral amendment did state to the operator by sites shall be rehabilitated the Department by set standards Natural of and Town Lands Branch Minerals Resources, future compatible allow to order in Council the site. use of the Development Regulations making these Regulations the Development allows identical. Neither zone almost zones a few however uses, seasonal residential along the Head found cottages are remote in the Open Space zone. shoreline Peninsula and the day the amphitheatre Likewise, located are on the Head Peninsula use area which does zone Working in the Mineral use. Currently, this recreational allow not are quarrying aggregate of and removal as their right to appeal and the process to as their right to appeal and the process follow. Regulations Municipal Plan and Development 1996 have after amendments created into the original been consolidated not causes documents or associated maps which to the purpose and confusion with respect various and the intent of zones, number of permitteddiscretionary and result The uses. to the in the adherence is an inconsistency Regulations. Municipal Plan and Development the permitted uses described by example For the two recreational the Municipal Plan for Open Space and Open Recreational zones: than those outlined in liberal more Space are was enacted in 2000. Thus, the documents enacted in 2000. Thus, was in not are date and out of profoundly are Act.compliance with the The documents do Regulations 3/10. the Ministerial contain not non-conforming regarding provisions Various use, appeals, and variances are not reflected council is not Therefore, in the documents. when apply these concepts able to properly applications and development reviewing or of, aware may not residents potentially such confused about their land use rights, Financial guarantees of applicants with applicants with of Financial guarantees development to a proposed respect permits of Appeals and enforcement
» » generally generally based on a template – like a one- size-fits-all solution that years 33 later, no the of the needs or realities longer addresses community. the documents predate These existing Planning Act which Urban and Rural current The Act describes the implementation of the The Act of describes the implementation Regulations Development Municipal Plan and The Act ensures and their amendments. of process the and consultation public that public hearing review, Ministerial adoption, review and objectionsand government the to applied equally are registration for planning documents and maps. Head in Cow Context Planning The Current Head Cow The planning documents for were created in 1987 at a time Department creating when was Municipal Affairs of the small municipalities these documents for to do undertakewithout the resources the were era, this in task.created plans The provide provide discretion and variance powers available available powers and variance discretion to the issuance to council with respect a permit of requirements for subdivisions for requirements permits, development Implementation of approvals, fees, including applications, length conditions applicable to permits, the valid, which permits are time for of Requirements for residential lots and and lots residential for Requirements lots access to residential subdivisions and the of Development
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in support land use zoning: of each land use zone. The Development The Development each land use zone. Regulations define the permitted, prohibited discretionaryand land each in land of uses council the The Act also gives use zone. regulations authorityfollowing the include to LUZM may look exactly the same but have but have the same may look exactly LUZM titles. different Regulations The Development provisions and regulations specific to regulations that apply to each zone. regulations the and GFLUM the communities, small For
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Cow Head Cow 34 p Section 4 | Discover Cow Head 37 p Town of Cow Head, CHED Cow of Town Parties Implementation Responsible for Consultant (professional planner) (professional Consultant (professional fees) (professional Department of Municipal Affairs & Environment (Gas Tax Fund) Department Tax (Gas & Environment Municipal Affairs of $30,000 - $35,000 + HST Gros Morne Co-op Association (possible synergy with proposed regional plan) regional with proposed Morne Co-opGros (possible synergy Association Approximate Budget Approximate Partners Project Potential 6 5 4 3 2 1 that are in compliance with existing legislation. in compliance with existing that are Develop a RFP for review of the Municipal Plan and the Municipal Plan of review a RFP for Develop Development Regulations to prepare new documents new Regulations to prepare Development SummaryRecommendations of Sectionfor the Groundwork 4.2 - Laying Guiding Principles Achieved Guiding Principles UndertakeReview a Municipal Plan Steps Next recreational use. Ensure that the Municipal that the Municipal use. Ensure recreational Regulations allow Plan and Development open space uses and in particularrecreational land use zones. in the appropriate trails, - Amend the land use and zone to - Amend the land use and zone - Ensure that areas identified for Trails Trails and redeveloped trails, new potential the have trails existing of or upgrading land use designation/zone appropriate this allow to regulations development and zone and determine whether it is a provincial it is a provincial whether and determine zone Amend or change this interest. government uses to permit recreational and allowed zone amphitheatre the that so uses space open can be enhanced as a and day use areas and tourism attraction. recreational the wharf, of the area Examine ownership amendments and jurisdiction. Determine summer tourism activities in to allow required service food Activities that involve this area. and implementation the creation may require under the Municipalities By-law a Vending of this use. and regulate to allow Act in order The Dunes Conservation the dunes but allow to protect tourists to allow passage via boardwalks safe and the area natural this sensitive to enjoy and advice Seek input spectacular views. staff. Canada Parks from - The Head Peninsula - The Head Peninsula - Create a new Town Town a new - Create
them. Make them legal non-conforming,them legal or Make them. and permitted uses. amend the zones designation Working the Mineral Examine Currently, some existing land uses do not land uses do not some existing Currently, and permitted land to the zoning conform and Plan Municipal the by allowed uses which Determine Regulations. Development to integrate and how allowed not uses are avoid conflicting land uses. conflicting uses. land avoid The Head Peninsula land existing of review extensive requires and permitted uses. land use zones uses, in the Municipal Plan and Development Development Plan and the Municipal in Outline the permitted uses, Regulations. provisions specifying zoning the appropriate Amend regulations. development and to adjacent land use designations/zones to solidify this document the link between Plan. and the Municipal Centre Town and zone land use designation Centre identified by this Tourism Development Plan. Tourism Development byidentified this Plan Development Tourism the Complete Council by adopted it is formally and ensure
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Cow Head Cow 36 p p
38 Discover Cow Head Brands are appliedacross typically multiple special qualities of the item being branded. clearly communicatesto an enduserthe conveys character and andpersonality as alogoortypeface.Asuccessfulbrand using aunique,recognizable visualcuesuch marketing practice of promoting anasset Town Branding - improve first impressions. several strategies theTown mayconsiderto are Following impression. first welcoming walkable, attractive, tocreate andsittable a visitor, must appeartobesafe, acommunity - iskey toitssuccess. Intheeyes of a a good image itself well - that is, it portrays andpresents whether aspaceiscomfortable Project for Public Spacessuggests that achieved? impression first positive a is How stopping thecar. may causeavisitortopassby withouteven impression canresult innegative biasesthat firstpoor a experience,while visitor better a in result will impression first strong A place. tone for the rest of a visitor’s experience of a First impressions matter, often setting the 4.3 /Improving First Impressions Branding refers tothe importantly, theuniquecharacteristicsimportantly, of branding, itsaudience,and,perhapsmost must clearly understand its reason for requires careful consideration. TheTown However developing asuccessfulbrand intoanattractivecommunity destination. Successful town brands canturnany landscape. other communities inthetravel destination place and allow Cow Head to stand above This willstrengthen theoverall senseof provide tothetownscape. asenseof unity disparate and objects tie together otherwise banners, sitefurnishings, orlighting-tohelp into thetown’s publicspaces-onsignage, new town brand canthenbeincorporated and differentiating characteristics. This brand that will highlightCow Head’s unique andwell-articulated eye-catching distinct, The Town shouldconsidercreating a person, andyes, even amunicipality. acompany,to almost anything; a aproduct, of itsidentity. Branding can beapplied part when usedeffectively, becomeanessential materials,platforms, andmessaging, civic prideinresidents. businesses, andinstill ashared senseof among travellers, attractandretain helpinspire curiosity apart, a community done successfully, atown brand willset task however,or straightforward when isnot asimple Branding amunicipality be considered. These are of questions thetypes thatmust thatitwantsthe community toshowcase. » » »
sense of place? What isitthatgives Cow Headits communities? Head different from other nearby What are thethingsthatmake Cow silhouette of thenew theatre? adorn themuseum? Maybetheiconic it's thehandcrafted wooden fishthat ontheHead?Orperhaps cottages clapboard sidingof the the colourful one thinks about Cow Head?Isit comestomindwhen What imagery documents, vehicles, buildings, andsignage. throughout onmunicipal thecommunity awards andcanbe seenproudly displayed several won has brand The identifier. visual synonymous withTorbay, providing astrong The bluesandoranges have become use itsbrand throughout thecommunity. Today, theTown of Torbay continuesto andprovide atown identity.brand apart pastel colourpalette was usedtoset the abstract wave and seagullelements. Asoft location, as represented by the logo’s also taken from thecommunity’s seaside was Inspiration writing. Irish century 18th the insularscript commonlyusedin16thto was designed asaGaelictypeface torepresent font “Torbay” the heritage, Irish and Leveraging thecommunity’s strong English other communitiesinthearea. made Torbay from specialandset itapart inspiration from theelementsthatthey felt create anew municipalidentity. They drew Peninsula. In2009, the Town decidedto approximately 7,000 residents on the Avalon The Town of Torbay of isacommunity CASE STUDY Torbay, NL A Distinct TownA Distinct Identity 3 1 2 1/3 2 WaterWerks Agency Town of Torbay p 39 p
40 Discover Cow Head storing large items on their properties. storing large itemsontheirproperties. throughout theyear todeter residents from atdesignatedtimes bulk garbagecollection Town couldconsideroffering complimentary than apunitive, approach. For example, the rather engagement, taking acommunity Alternatively, theTown couldconsider may not currently have available. enforcement of thoseby-laws thattheTown doing sowould require resources for conditions. However,to address property tocreatehas theability aset of by-laws theTownUnder theMunicipalitiesAct, holistic approach tobeautification. a place, so the Town must consider taking a allowing both toinform theirimpression of differentiate publicfrom private properties, different story. Yet visitors donot typically isa on publicland,private property tocontrolhas theability whathappens Town the While place. a of impression first overall avisitor’s from detract significantly vehicles ordecayingbuildingscan - debris, andother eyesores like abandoned Beautification Townscape Garbage, such asremoving orpainting. litter maintenance tasks small groups, performing providestypically anambassador(s) tolead up totheLobster Festival. Themunicipality Dayortheweek leading events suchasEarth these days will overlap with other significant happen onascheduleddateandtime.Often, these areevents one-time that partnership, Space programs whichrepresent arecurring challenge.Unlikeor community Adopt-a- eventa community suchasacleanupday Another effective strategy hasbeenhosting displaying theorganization’s logo. a signisusuallyerected inthepublicspace labour. Inacknowledgment of thevolunteers, disposal, whilethevolunteers provide the orientation, safety gear, andcoordinates supplies materialssuchasgarbagebags, removing litter. typically Themunicipality including routine maintenancetasks suchas an organization thatoversees apublicspace, and between themunicipality partnership residents. Theseprograms consist of a with maintenancewhilealsoengaging effective inother municipalities to assist Adopt-a-Space programs have been facades thatface Main Street. and doorrepair especiallyfor orreplacement, also beincludedsuchassiding, roof, window parking areas. Buildingimprovements could trees, shrubs or flowers, and paving / repair of walls, installation of site furniture, installing improvements suchasrepair of fences or but couldincludegeneral landscaping Eligible costs would be at Council’s discretion, demand of theprogram. the following year basedonsuccessand fiscal year,the projectforbudget adjust then recommended thattheTown set amaximum to implementanimprovement program, itis determined by Council. Shouldthetown wish the total costs as toamaximumperproject, Reimbursement isusuallyapercentage of maintenanceandimprovements. property grants orsubsidiesthatincentivize of programsThese types offer typically improve theappearance of theirproperties. Program toencourage private owners to Improvementthe establishment of a Property Another effective beautification tool would be first impressions program cansignificantlyimprove Upgrades through an improvement p 41 Section 4 | Discover Cow Head 43 p materials, dimensions, construction details, details, construction dimensions, materials, and sign placement is content suggestions, the Town that it is recommended required, undertakestrategy. a wayfinding signage branding to ensure the new town identity is town the new to ensure branding signage. in future fully incorporated typicallyseveral contain Signage systems signs gateway larger signage, from scales of vehicle) a moving from (meant to be viewed as such signs scaled pedestrian smaller, to The sign markers. or trail kiosks information a logical starting represent types illustrated be may however signs, of family a for point sign types to include other not expanded as regulatorysuch shown signage, amenity blades. or street signs, draw should signage the of design The the of qualities unique the from inspiration utilize shown The concepts community itself. siding in bright,clapboard eye-catching on the cottages such as those found colours complemented are signs The Head. the of natural Head's Cow of elements with and landscape such as ornamental grasses may wish to explore The Town boulders. large it is recommended however options, other the built and from be taken that inspiration Head. Cow of environment natural indicating sign information If detailed - A wayfinding to wander and truly experience all that a and truly experience to wander When tied together community has to offer. community it becomes brand, with a strong puzzle, placemaking the of piece essential an cohesion, connectivity, a sense of creating and civic pride. page on the following The illustrations represent a conceptual family of wayfinding Head. The designs presented Cow signage for reflectproven are and wayfindingconsistency, and clarity, simplicity, principles of intended to be eye-catching, economical, and complementary of to implementing any signage, it is Prior a its re- complete that the Town recommended unifiedbrand. Wayfinding and Signage a series than simply is much more system a throughout strategically placed signs of appealing, visually be should It community. legible, consistent, importantly, and most community the through movement facilitate successful A manner. intuitive and a clear in wayfinding system provides and welcoming firstan inclusive impression by helping a mental map draw orient themselves, visitors to their desired a place, and easily navigate of destination. It gives users the confidence Municipality Yarmouth of 1/2 1 2 improvement-program-1.html https://townofyarmouth.ca/downtown-facade- facing the main streets of the downtown the downtown of the main streets facing to an contribute the upgrades to ensure core high-qualityintegrated, public realm. the Municipality year, in its sixth Now supportcontinues to the Facade have date, they To Program. Improvement over 79 applications totalling approved $280,000 in funding which, when matched propertyand business by has owners, upgrades. $1.3 million of in over resulted has Program Improvement The Facade in a high-qualityresulted in public realm that is attractive downtown Yarmouth’s also has It visitors. and residents both to resulted in tangible businesses the number of such as growing economic benefits downtown, increased customer traffic, and higher property assessment values. Downtown Facade Improvement Program Improvement Facade Downtown CASE STUDY CASE Yarmouth, NS Yarmouth,
and doors. Funding can also be used for can also be used for Funding and doors. or architectural acquiring professional engineering services Priority if required. with frontages to those projects is given Through a grant from the Municipality, Municipality, the from grant a Through property$5,000 to up access can owners and upgrades improvements in funding for as elements such that aim to improve siding, windows, lighting, signage, awnings, Launched in 2014, the Facade Improvement Improvement Launched in 2014, the Facade support is intended to provide Program downtown in the historic owners for properties.their upgrade to wanting core Yarmouth’s overall character, and having character, overall Yarmouth’s to buildings lost learned lessons through fire and demolition, the Municipality sought preserving of ways the quality the of buildings that remained. French history in a built French that has resulted to as referred that some have environment “the most exuberant example of Victorian Recognizing style houses in the Maritimes.” the significanceof the built environment to The Town of Yarmouth is located on the Yarmouth of The Town Scotia. Nova in southwestern Fundy Bay of a rich English and has had The town 42 p Section 4 | Discover Cow Head 45 p Trail Marker Trail Information Kiosk Information Route Marker Use consistent fonts & colours & colours fonts Use consistent to visually connect signage Directional Sign Directional 1.5 m 1.0 m 0.5 m 3.0 m 2.5 m 2.0 m When the Town branding is complete, is complete, branding When the Town use the logo on signage Use landscape to anchor the signs Community Welcome Sign Welcome Community Use elements in the signage design Use elements in character Town’s the that reflect
0.5 m 1.0 m 1.5 m 2.5 m 2.0 m 3.0 m
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Cow Head Cow 44 p p
46 Discover Cow Head basic pedestrian amenitiessuchassidewalks, welcoming orinvitinganddoesnot provide The large expanse of asphaltisnot achieve thissenseof wonder orenticement. Currently however, therest area doesnot it hastooffer. them toventure intothetown toseeallthat pique the interest of passersby and entice to represents atremendous opportunity Head turnoff, this rest area in particular the area. Duetoitslocationprior totheCow enticing themtotake adetour toexplore know of nearby attractions and amenities, tolet visitors are alsogreat opportunities travellers tostretchfor weary theirlegs, they While rest areas provide muchneededplaces photo below. Morne Theatre Festival), asshown inthe (one for Cow Headandanother for theGros Viking Trail andtwosigns information kiosk, area consists of alarge asphaltpaved area, a intersection that leads to Cow Head. The rest 430 just before reaching theMainStreet is asmallroadside rest area onHighway Highway 430Rest Area Upgrades -There detour intoCow Head. incentive withlittle provided to driving north, this mapseemstoencourage visitors tokeep of theattractions inCow Head.Ifanything, any identify specifically not does and Trail map attherest area isfocused ontheViking visitors of nearby amenities, butthecurrent panel ormapisanexcellent tool for notifying to town toexperience more. Aninformation Head, encouraging them to take the detour trails orthespectacular of the Murder story appetite for exploration, suchastheAxe could provide teasers towhet thevisitor’s Head. Interpretive panelsinthislocation unique anddifferentiating thingsaboutCow to excitelittle theuser or toexplain the however itdoes (nature, culture, comfort), many of theattractionswithincommunity out of the car. The Cow Head sign touches on toget seating, waste bins, oropportunities objective. the Town mayconsidertoaccomplishthis that there are a numberof opportunities its presence alongHighway 430.As noted, that theTown shouldconsiderimproving The impetus for thisrecommendation is these cases. would likelyarea. berequired Partnerships in the responsibility of upgrading itsown rest these existing locations, rather thantakingon practical for theTown tofocus investment in Parson's Pond. Itmaybemore prudentor beforeother highway rest areas to the north exists. There isagasbartothesouth and along Highway 430where suchopportunity Street turnoff. However, itisnot theonlyplace highway and enticevisitors totake theMain to improve Cow Head'spresence onthe This rest area represents anopportunity entice passersby totake thedetour toexplore Cow Head Upgrades totheexisting Highway 430roadside rest area may a teaseraboutCow Head Interpretive panelstoprovide Cow Head Signage for turnoff to The VikingTrail Highway 430 map of attractions inCow Head Pavilion andinformation panelwith Picnic tablesorseatingarea Tour busparkingspace p 47 Section 4 | Discover Cow Head 49 p Town of Cow Head, CHED Cow of Town Head, CHED Cow of Town Parties Implementation Responsible for Parties Implementation Responsible for TCII, ACOA (funding) ACOA TCII, DTW, Service NL (permitting) DTW, Consultant (professional landscape architect) (professional Consultant TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, Consultant (professional engineer or landscape architect) engineer (professional Consultant (professional fees) (professional (construction estimate) (construction $13,000 - $15,000 + HST $90,000 - 105,000 + HST Approximate Budget Approximate Partners Project Potential Budget Approximate Partners Project Potential 6 6 5 5 4 4 3 3 2 2 1 1 Develop a RFP for a detailed site plan. a detailed a RFP for Develop signs and incorporates the Town brand. the Town signs and incorporates Rest area upgrades to provide a positive first first a positive to provide upgrades area Rest signage strategy which includes a unified family of family which includes a unified signage strategy impression, and entice visitors to detour into town. into town. to detour and entice visitors impression, Develop a RFP to complete a town-wide wayfinding a town-wide a RFP to complete Develop Guiding Principles Achieved Guiding Principles Upgrades Area 430 Rest Highway Steps Next Achieved Guiding Principles Wayfinding & Signage Strategy & Signage Wayfinding Steps Next Town of Cow Head, CHED Head, Cow of Town Town of Cow Head, CHED Head, Cow of Town Parties Implementation Responsible for Parties Implementation Responsible for Beautification Committee Beautification Consultant (graphic designer) (graphic Consultant Community groups and volunteers groups Community Private landowners on Main Street landowners Private (professional fees) (professional At Council's discretion Council's At $3,000 - $5,000 + HST Potential Project Partners Project Potential Approximate Budget Approximate Partners Project Potential Budget Approximate 6 6 5 5 4 4 3 3 2 2 through supportthrough or incentives. 1 1 including a logo, colour palette and typeface. colour palette including a logo, showcases the unique qualities of Cow Head Cow the unique qualities of showcases Develop a RFP for a new municipal brand that brand municipal a new a RFP for Develop Consider implementing a Property Consider Improvement Program or initiating community cleanup programs or initiating community cleanup programs Program
for Section 4.3 - Improving First Impressions First Sectionfor 4.3 - Improving SummaryRecommendations of Guiding Principles Achieved Guiding Principles Townscape Beautification Townscape Steps Next Guiding Principles Achieved Guiding Principles Town Branding Town Steps Next
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Cow Head Cow 48 p p
50 Discover Cow Head around the new theatre, the town hall, and to itssurroundings -was locatedsomewhere withthestrongestcommunity connections of the the ULIputis, the most diverse part agreement centre thattheactual -thatis, as the community. However, most were in how far thetown centre area reached into was located,responses varied regarding they thoughtCow Head'stown centre When stakeholders were asked where strong with toitssurroundings."connections community, a of part diverse andmost most compact, into thedensest, uses. Over time,atown centershouldevolve cultural and civic, hospitality, office, as such of type other one development isincludedinatown center, least At uses. leisure and dining, retail, by anchored is It bonds. can gatherandstrengthen theircommunity citizens where realm public energized and that is organized around a clearly identifiable integrated open-air, multiuse development "A town center is an enduring, walkable, and a defines town centre asfollows: (ULI) Institute Land Urban The 4.4 /Defining the Town Centre stops. signage, sidewalks, landscaping,andrest wayfinding furniture, site kiosks, information safety, andconvenience comfort, include amenitiesthatimprove visitor elements withinthetown centre should in whichpeoplewillwant tolinger. The welcoming andattractive environment and prescribed, as they contribute to a details within this area should be thoughtful open spaces, walkways, and buildings. The includes spacessuchasstreets, shoulders, Cues - Strengthen theTown Centre withVisual improve theoverall visitorexperience. its town centre to increase tourism and the Town strengthen mayconsidertofurther However that there are several opportunities thispurpose. it isthetown centre thatserves other thingstoseeanddointhearea. Often, a place to stop, get oriented, and learn about arrive atanew destination, they are seeking that alogicaltown centre exists. Whenvisitors From atourismperspective, itisadvantageous the Shallow BayMotel. These elementsshouldcomplement Generally, thetown centre area , suchas considered holistically on a town-wide scale, and, when functions important centre serve The elementsthatmake upthe town isachieved.impact would beprudentandensure thegreatest anticipated suchasaround the theatre. This highest can be amountof pedestrian activity sparingly, perhaps onlyinareas where the additional lighting, that it should be used if theTown choosestoconsider installing consider. Itistherefore recommended that maintenance costs tobudget for and installation costs, there are alsoongoing in astreetscaping plan.Aside from initial is quiteoften themost costly itemtoconsider space. However, a word of caution, lighting sense of warmth andambiancetoapublic usage periodof anarea, andprovides a consider as it improves safety, extends the Lighting isanother excellent to amenity to tietheseelementsandspacestogether. brand (once developed) isanother great way of town. Incorporating thetown special part as avisualcuetovisitors thatthey are ina one another toensure andtoact continuity town centre makes italogical placefor an directly inthemiddleof theperceived making itanatural draw. itslocation Further, of passersbythe attention onMainStreet, along with its prominent signage grabs The building'sfrontage righton thestreet attraction; thefirst touchpoint for visitors. asakey couldbere-imagined tourism part, for thetown. This facility, inwholeor then present auniquetourism opportunity Theatre, theFestival's current home,may Gros MorneTheatre Festival. TheWarehouse this year, itwillbecomethenew homeof the openslater Centre Arts for thePerforming Theatre Explore Alternative Usesfor theWarehouse residents aswell. generally appeal not only to tourists, but to realm investment isthatthe improvements of place. memory to amore positive visitorexperience and and lasting impression whichwilllead centre area creates acohesive, welcoming, town andcomfortable A well-designed cannot beunderstated. their importance -WhentheNurse Myra Bennett The beauty of suchpublic The beauty Province, room leavinglittle for new public 15.0-metre buffer zone thatisrequired by the here immediately abut the the properties sideof MainStreet. Manyof on thenorth Town Centre area canonlybeachieved from withinthe Access tothewaterfront Waterfront Accessfrom the Town Centre - thisrecommendation. owners toundertake withthecurrent need toform apartnership currently privately owned andtheTown will It shouldbenoted thatthisbuildingis and crafts, andfood anddrinkvendors. include bike rentals, tour guides, selling arts tourism-related businesses. Examples may toopen small, and provide opportunities asanincubatorforact localentrepreneurs information andpublicrestrooms. Itcouldalso become ahubfor travellers featuring visitor buildingcouldstandThis re-purposed to Shallow BayMotel. such asthenew theatre, town hall,andthe tootherconnections popularattractions parkingandfeatures strong ample surface of thisnature.amenity Itissurrounded by Town intheshort-term. more successful ingrowing tourismfor the boardwalks intheseareas would likely be investment ininfrastructure suchastrails or tourism destinations for thetown, further and the Head Peninsula. As key this report) consideration 4.6of asindicated in Section Cow Head, such as the Dunes (with careful exists atother locationsin to thewaterfront toprovide visitoraccess A betteropportunity limited. is attraction tourism significant a as however theirpotential toserve waterfront, betweenthe connection MainStreet andthe mayexist tostrengthen opportunities Further improve visitor access from the Town Centre. toMainStreetmaintained andconnected to behind theAnglicanChurch. Theseshouldbe being thePrayer andMeditationPlatform of thewater, perhapsthemost prominent provided off MainStreet thatprovide aview There are several existing publicspaces development aswell aspublicaccessibility. challengeto change thatpresents afurther lookouts. Inseveral locations, there isagrade infrastructure suchaswalkways, trails, or p 51 A re-purposed Warehouse Theatre could become a visitor’s centre or Visual cues such as landscaping, sidewalks, pedestrian rest areas, tourism-related business incubator located directly in the heart of the town banners, and fencing tell visitors they've entered the Town Centre p 53 Section 4 | Discover Cow Head 55 p There are several several are There tourist and those who rely upon the port and those who rely tourist for their livelihoods. - the Trails Hardening truly that are the Head Peninsula on trails and hikers walkers rewarding wondrous, and access to views coastal with incredible landscape. a rich and varied with well-maintained are The trails and rails, such as stairs, infrastructure heavy timber that of constructed lookouts surfacing varies is in good condition. Trail sections well-developed from throughout informal to more with compactedgravel worn paths through grassy the informal occur in some of protrusions fields. Root minor tripping hazards. forming areas Signage is generally good with wayfinding panels provided and interpretive markers geology, to describe the unique vegetation, side several However, features. and other which led to some unsigned were trails in and resulted confusion, dead ends, unnecessary backtracking. decide to increase Should the Town access to scenic waterfront views. The waterfrontaccess to scenic views. water, close to the ability a visitor to get for watch the activity of an active fishery, and speak with local fisherpersons is many and has for experience unique cultural a truly value. tourism incredible on this opportunity, the Town capitalize To additional tourism may wish to introduce A small waterfront this area. in infrastructure provide to installed be could boardwalk edge. access to the water's pedestrian safe Small kiosks modelled after fishing stages artists, for a unique venue can provide craftspeople, and fisherpersons to sell their schedule could even The Town wares. to such as night markets, events, recurring coincide with performances theatre at the during community fall celebrations to or Festival. Day or the Lobster such as Canada the happening within Other popular events such as Trails, may also be considered, Park Fest. and Fall and Tunes Tales with the closely will need to work The Town Harbour Authority as it will be important to the the needs of a balance between strike The Head that the Town may explore on the Head the on explore may Town the that to further tourism and enhance the grow visitor experience. overall Port - as an Asset The Working an active Head Harbour, Cow is the home of portworking on the peninsula's northeast side. Significant investment hasport's the to made been infrastructure recently protection shoreline including armourstone area. parking/laydown gravel and a large port, a working As to priority is given supporting the the port a tourism represents itself However, local fishingopportunity The port as well. provides industry. 4.5 / Celebrating the Head Peninsula 4.5 / Celebrating jewel is the crowning The Head Peninsula experience. tourism Head Cow the of unanimous during was This sentiment community Parks activities. engagement the of that the Point noted staff Canada Morne in Gros best the one of was Head Trail with access visitors National Park, providing sceneryto unspoiled landscape and coastal second-to-none.that was initiatives other several however are There Town of Cow Head, CHED, CHED, Head, Cow of Town Private Owner (Shallow Bay Motel) Owner (Shallow Private Parties Implementation Responsible for Theatre NL Theatre Consultant (professional engineer or architect) (professional Consultant TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, $15,000 + HST (professional fees) (professional Approximate Budget Approximate Partners Project Potential 6 5 4 3 2 1 to assess suitability for reuse and programming. to assess suitability reuse for
Consider uses for the Warehouse Theatre including an Theatre the Warehouse uses for Consider
for Section 4.4 - Develop the Town Centre the Town Sectionfor 4.4 - Develop SummaryRecommendations of Guiding Principles Achieved Guiding Principles Re-purpose the Warehouse Theatre Re-purpose the Warehouse Steps Next information centre or business incubator. Develop a RFP Develop or business incubator. centre information
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Cow Head Cow 54 p Section 4 | Discover Cow Head 57 p a large, well-graded gravel area suitable for for suitable area well-graded gravel a large, itself is in poor parking. The access road to improve should be upgraded condition and appear to be The washrooms visitor access. in good condition and their colourful facades become Instagram-worthyhave backdrops no other are there Given many visitors. for on facilities publicly accessible washroom the Head, this is an important amenity. piece of is a considerable The amphitheatre to be constructed and appears infrastructure heavy timber in good condition but for of some peeling paint. into a natural It is nestled There is a There Day Use Area Upgrades - Upgrades Day Use Area which Head the on area use day small trails, nearby the for area parking a contains colourful picnic tables, panels, interpretive and an outdoor amphitheatre. washrooms, During consultations, it was identified that there underused and is currently this venue given consideration been previous had even it completely. to removing ideal is Head on the area this of location The servingfor It has as a trailhead. its purpose access once one crosses simple and direct the peninsula and provides onto the isthmus standards be used for trail development on development trail be used for standards forward. This will reduce the Head moving trails and ensure maintenance requirements the in Town the for sustainable more are of should be constructed long term. Trails material and should be compacted granular wide. When combined with 1.0 to1.5-metres this management at the edges, vegetation a comfortableforms corridor that provides sense of ample daylight and an improved It is recommended users. security trail for to this be constructed trails that all new standard. Wayfinding should provided be the at all possible decision points with Signage should markers. trail of introduction overall the Town's complement the design of signage system. promotion of these trails, or build upon the or these trails, of promotion the Head's of lengthen the reach to trails network, that trail it can be expected be a good This would usage will increase. will visit the visitors thing, meaning more Head's impressive in the community to take this additional However, experience. trail maintenance use may lead to unforeseen and tear increases. concerns as wear minimum of that a set It is recommended Brightly-coloured kiosks host craftspeople, artists, craftspeople, host and other kiosks Brightly-coloured a unique waterfront creating venue vendors market CASE STUDY Perchance Theatre Cupids, NL
clearing among mature trees providing a amphitheatre. Currently, the washrooms and to hear performers on stage. An electrical Each summer, the Perchance Theatre degree of protection from the elements. amphitheatre do not contain walkways and connection nearby would allow for the use of becomes the venue for theatrical Its eastward orientation toward the water require users to walk across the landscape a PA or speaker system, reducing this issue. performances of classical Shakespearean provides an incredible natural setting for for access. Walkways here would improve However, upgrades of this nature are not plays such as A Midsummer Night's Dream, outdoor performances. accessibility and first impressions of this insignificant undertakings. The Town should The Merchant of Venice, and The Tempest, area. Overhead protection, such as a canopy consider seeking a partnership with an among others. Constructed in 2010 as part Should the Town wish to better utilize this or trellis, for the amphitheatre itself would organization that is willing to commit to using of the Cupids 400 celebrations, the theatre venue, it may consider investing in further prolong use during periods of wet weather the performance space prior to investing was modelled after Shakespeare's Globe infrastructure improvements to enhance the and provide a better microclimate for significant funds. Local stakeholders such as theatre in London. tourism experience. Tree planting could be patrons. During stakeholder engagement, Theatre NL would be an ideal candidate for 2 considered to provide a gentle buffer to the it was noted that sound quality can be a this sort of partnership. The Perchance Theatre produces and parking area when facing it seated in the challenge as it can be difficult for spectators presents up to 60 performances each year during the June to August peak tourism season. The unique open air venue is unlike any other in the province and provides a captivating theatre experience for visitors from around the world.
The Perchance Theatre has continued to see an upward trend in growth in the past five seasons. In a 2018 visitor survey, 92% of patrons were repeat visitors and 99% 1 3 reported they would return again. 100% of visitors polled suggested they would 1/3 Perchance Theatre recommend the Theatre to others. 2 The Telegram
p 58 p 59 7
Section 4 | Discover Cow Head 61 p Town of Cow Head, CHED Cow of Town Parties Implementation Responsible for Theatre NL (amphitheatre programming) NL (amphitheatre Theatre TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, Consultant (professional engineer or landscape architect) (professional Consultant $95,000 + HST $95,000 + HST (construction estimate) (construction Approximate Budget Approximate Partners Project Potential 6 5 4 3 2 RFP for a detailed site plan. a detailed RFP for 1 Day use area upgrades to provide a positive first first a positive to provide upgrades Day use area impression and increase usage of the area. Develop a Develop the area. usage of and increase impression Guiding Principles Achieved Guiding Principles The Head Day Use Area Upgrades Area The Head Day Use Steps Next Town of Cow Head, CHED Head, Cow of Town Town of Cow Head, CHED, Head, Cow of Town Cow Head Harbour Authority Cow Parties Implementation Responsible for Parties Implementation Responsible for Parks Canada (advisors) Canada Parks Special Events Committee Special Events Local artists,Local fisherpersons craftspeople, TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, $215,000 + HST $215,000 + HST $105,000 + HST (construction estimate) (construction estimate) (construction Potential Project Partners Project Potential Approximate Budget Approximate Partners Project Potential Budget Approximate 6 6 5 5 4 4 3 3 2 2 1 1 durability in light of increased usage. durability increased in light of Upgrade trails on the Head to a minimum trails Upgrade community and tourism attraction that provides community that provides and tourism attraction standard to reduce maintenance and increase maintenance and increase to reduce standard Develop a waterfront boardwalk and market as a a waterfront and market Develop boardwalk kiosks for local artisans, vendors, and craftspeople. local artisans, for kiosks and craftspeople. vendors,
for Section 4.5 - Celebrating the Head Peninsula Sectionfor 4.5 - Celebrating SummaryRecommendations of Guiding Principles Achieved Guiding Principles Hardening the Trails on the Head the Trails Hardening Steps Next Guiding Principles Achieved Guiding Principles Waterfront Boardwalk & Market Boardwalk Waterfront Steps Next
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Cow Head Cow 60 p Section 4 | Discover Cow Head 63 p The Dunes as a Tourism Product The Dunes as a Tourism development intensive reasons, these For should be such as housing, on the dunes, recent the province’s Given prohibited. rise sea level surge, with storm experiences and intensity severity and the predicted patterns to climate due weather future of if consider to pause must one change, be the would this nature of development severe this land. Eventually, use of best will cause damage to homes and storms sewer and water municipal the structures, and may cause infrastructure, road system, cases these in liability Future inland. flooding Council. by considered should be carefully this better utilize does the Town So how unique landscape as a tourism asset? and characteristics the qualities Many of described here, such as the rare flora and or the dynamic, in the area shifting fauna to a nature-based, lend themselves sands, align and strongly experience ecotourism providing of mandate Canada’s Parks with an educational, conservation-based tourism capitalizing on the therefore experience, legislation. These issues must be decided issues must legislation. These Departmentsthe with and Fisheries of and Affairs Municipal and Resources Land the protection who regulate Environment risk and species at areas, natural of impact assessment.environmental highly are systems dune sand Coastal pedestrians, by to disturbance vulnerable Even and construction. vehicles motor can mundane activities such as walking consequences on the dune negative have environment. These activities can compact which dies when the sand and vegetation crushed causing erosion. are its roots the sand vegetation, Without the stabilizing This and dunes disappear. away is blown vulnerable more shoreline the leave can dunes Sand surges. storm from to erosion serve an important protecting purpose by inland areas from coastal water flooding. inland Dunes absorb the impact and protect and act as a storms high energy from areas of forces to the destructive barrier resilient and inland flooding. wind, waves Provincial legislation also protects the Piping protects legislation also Provincial species through as an endangered Plover the Department Fisheries and Land of Resources – (Wildlife Division, Areas Division, Natural Enforcement Wildlife Fish and and DepartmentProgram), Municipal of (Environmental and Environment Affairs Division, Climate Change). Assessment this rezoning of clear at the time It is not to Residential, Resource Rural land from conducted to was an investigation whether on nest Piping Plovers whether determine and furthermore dunes, owned the town designated as an is provincially if this area under the area protected environmentally The Case for Preserving for the Dunes The Case a sensitive is formation The sand dunes Parks both by that is shared ecosystem Within the National the Town. and Canada the dunes are Bay, at Shallow Park several habitat for provide they as protected species such as Piping plant and animal in species an endangered seabirds, Plover the Species under Schedule 1 of Canada Departmentat Risk Act under the federal Resources. and Natural Environment of dune ecosystem of Gros Morne National Park Park Morne National Gros of dune ecosystem Council. to Town deeded was Bay, at Shallow originally zoned land was of This parcel residential restricted which Resource Rural development. was In 2007, an amendment made to the Municipal Plan and Development re- was land of parcel this and Regulations in order Residential designated and rezoned subdivision. As to accommodate a residential in this amendment, stated such development be servicedmust and a publicly owned by servicedand road maintained municipal by The shoreline systems. and sewer water as zoned remains area this natural of Protection. Environmental hurricanes, hurricanes, wind and wave action, damage that related storm and other water, flood- adjacent properties.can affect sand Coastal which protect structures natural are dunes energy absorbing by environment coastal the action. tide and wave wind, from Dunes The Town-Owned of decade a small parcel Within the last land that is partcrown coastal the greater of Coastal dunes, such as those in Cow Head, such as those in Cow dunes, Coastal adjacent and supply for sand storage provide barrier a natural Sand dunes form beaches. They areas. and inland the coastline between surges, storm from inland areas protect of their surface, their of dunes initially provide young of establishment the habitats for precarious years many over formed are They vegetation. beach by trapped sand is when windblown stationary other or grass Dune objects. roots, with their anchor the dunes grasses in place, while their holding them temporarily dune expansion. sand promoting trap leaves on a foothold Once dune plants establish of development a dune, the progressive time will help to stabilize over vegetation the surface, to an ecosystem allowing succession. of the process through develop habitat sand dunes provide Established for specific plantsand provide They species. and endangered rare animals, including species bird coastal for grounds nesting including migratory Sand dunes are birds. plants. coastal also habitat for
Without vegetation, wind and waves wind and waves Without vegetation, and location of change the form regularly the mechanical instability of Because dunes. sand tends to be moved about and shifted by by about and shifted sand tends to be moved of in the direction Dunes migrate the winds. with sand being picked winds, the prevailing the dune, and side of up at the windward side. deposited on the leeward sand, dunes may deposit along the edges of edges of sand, dunes may deposit along the in inland and even rivers, lakes, large oceans, locations. unconsolidated Once deposited to the ground, the movement of air currents, which causes which causes air currents, of the movement the suddenly so that the windspeed to slow sand particles can no longer be contained to falls and gravity, of force the against of is a suitable source If there the ground. of water or winds. The sand is composed of of composed is sand The winds. or water of rocks, from been eroded that have minerals and then re- or winds, water up by picked is sand the Typically, elsewhere. deposited deposited behind an object that is a barrier to 4.6 / Preserving the Dunes Sand Dunes Understanding a mound, hill or ridge of A sand dune is the action deposited by sand that has been
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Cow Head Cow 62 p tourism audience that is already in the area. National Park and would stand to become a signature attraction for the town. Imagine With a few light interventions to improve and a traveller’s itinerary including Gros Morne control access, the Cow Head dunes stand to Mountain, Western Brook Pond, and the become a tremendous tourism experience for Dunes Lookout. This platform would offer the Town. A careful approach to development visitors a panoramic view of the dramatic that balances tourism needs with the dune’s coastal landscape as well as an opportunity to sensitive natural features is required. An participate in activities such as birdwatching, elevated wooden boardwalk system would an activity that 55% of Canadian visitors provide an appropriate solution. This system and 66% of international travellers reported would sit above the landscape, minimizing participating in when visiting the province. impacts from construction activities on the sensitive ecosystems below. The A Final Consideration boardwalk would allow visitors to explore As noted above, it is the spectacular and experience the Dunes and its rich and character and beauty of the Dunes landscape diverse ecosystem, yet protect their integrity that provides its tourism value. However, by controlling where people go and how they part of the reason that the Town purchased get there. Railings may be considered along the Dunes land was to unlock the economic the boardwalk to provide even further access potential of such a unique landscape, control. and a preservation-based approach as recommended may not meet the Town's Given the dramatic nature of the Dunes objectives. Perhaps another option the Town landscape, the Town may also consider may consider, that could potentially fulfill erecting a showcase piece of architecture both preservation and economic objectives, such as a lookout platform. The scale of this would be selling the land to Parks Canada. platform should be carefully considered so As the stewards of Gros Morne National that it sits lightly in the landscape and does Park, and owners of the Dunes land north not detract from the overall experience. If of Cow Head, such an investment may make carefully designed in such a manner, it would sense for both parties. A gently-placed lookout in the Dunes would provide access to the be like nothing else found in Gros Morne p 64 spectacular landscape and wildlife-viewing opportunities CASE STUDY Irving Eco-Centre CASE STUDY Artist Studios Saint-Édouard-de-Kent, NB Fogo Island, NL
Located on the Northumberland Straight Spearheaded by local entrepreneur, Zita of New Brunswick, near the community Cobb, and her foundation, Shorefast, there of Bouctouche, 12-kilometres of sand has been a movement to breathe new dunes (the longest in New Brunswick) life into the rural fishing communities of provide habitat for a variety of marine and Fogo Island through sustainable tourism. aquatic plants and animals, including many Using art and architecture as the medium, migratory and nesting shorebirds. the intention was to draw attention to the spectacular landscape and culture of the This rich and diverse landscape is unlike province, inspiring people to visit this remote any other in the province. In an effort to part of the world. 2 2 create awareness of, protect, and preserve this important ecosystem, and to provide Part of the larger overall project (which educational and ecotourism opportunities, started in 2009 and includes an award- the JD Irving Ltd. company developed an winning hotel), the four artist's studios interpretive centre and over two-kilometres are scattered across Fogo's landscape, of winding boardwalk. their primary purpose being to support an artists-in-residency program. The studios, The interpretive centre provides public however, have become popular attractions tours, exhibits, and education on the dunes for tourists from all walks of life and are now ecosystem, while the boardwalk allows considered iconic examples of contemporary visitors to observe the fauna crossing the architecture. Each of the studios starkly dunes without endangering the precious, contrasts, yet sits gently in, the landscape 1 3 1 3 fragile habitats. The project has been a and utilizes local materials and construction tremendous success, serving over 5.5 methods wherever possible. Today, they are 1 Gilles Daigle 1/2/3 Saunders Architecture million visitors since its opening in 1992, an example of how a thoughtful and carefully 2 Ville de Bouctouche and proudly being displayed in Tourism New designed structure can become a catalyst 3 Tourism New Brunswick Brunswick promotional materials. for sustainable tourism and renewal. p 66 p 67 Section 4 | Discover Cow Head 69 p https://heritagefoundation.ca/programs/ppc/ an interpretive plan which will identify the an interpretive specific interpretiveTown's goals, thestories and and build a cohesive that should be told, an in stories those telling for vision structured and a positive in result This will engaging way. Canada Parks experience. meaningful visitor undertakenhas successfully interpretive Cove (including Lobster plans in the past their share likely could and Lighthouse) Head the Town. with and process experiences As a first step and may also consider plan, the Town interpretive precursor to larger a availing of Heritage NL’s “People, Places & is designed This program program. Culture” communities in identifyingto assist their to ways and considering assets cultural them. It is based on and develop protect assets that heritage/cultural a recognition that a elements the strongest some of are character; unique its define to: has community economic opportunities new create and; and residents for qualitythe enhance life of as as well information local pride. More instill online. an application can be found on the Head, and was only discovered by by only discovered was on the Head, and panel in small, easily-missed one reading display on the interpretive the museum. An has been found evidence Head near where impactful be a more and experiential would Perhaps story. this interesting telling of way to the be linked could such a development further on the Head, system trail existing tourism asset. another strengthening been told throughout that have The stories been done mostly the community have These displays displays. interpretive through interpretive the well-developed from vary, to the Head Trail, of panels on the Point welcome the smaller panels on the Town's at the sign, to the simple printed pages Road. While Corner site on murder axe contain in that they effective these are inconsistent content, are appropriate they and visually disconnected. Similar to generally panels are signage, interpretive to designed are when they effective more as partcomplement one another a larger of experience. visitor's the enriches This family. might consider undertaking The Town While seeking when they visit the province. There There visit the province. seeking when they may opportunities several are Town that the to furtherwish to pursue these leverage tourism. to grow stories Plan - an Interpretive Develop are stories Head's incredible Cow many of signage or told in the community through all. case for the is not this panels, interpretive to only made evident were stories Several local speaking with the consulting team by performing stakeholders, research, online the accident. example, by For and even peoples such as pre-historic of presence Indians on the Head Archaic the Maritime immediately evident not was Peninsula 4.7 / Telling the Stories 4.7 / Telling shortage is no There stories captivating of eeriness the Head. From and tales in Cow to the seasonal double axe-murders, the of the Head and the between resettlement verymainland, to the the name origin of the veryprovide these stories Head," "Cow community's the of identity. foundation help but become Indeed one cannot to a local excitedly listening captivated the unique These are these tales. retelling are connections that tourists cultural Town of Cow Head, CHED Head, Cow of Town Parties Implementation Responsible for Parks Canada (advisors) Canada Parks Conservation Heritage Committee and TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, Boardwalk: $215,000 + HST $215,000 + HST Boardwalk: $55,000 + HST Lookout: estimates) construction are (both Approximate Budget Approximate Partners Project Potential 6 5 4 3 2 1 Leverage the natural beauty of the dunes as a key beauty the natural as a key the dunes of Leverage
provide and control access to this sensitive landscape. access to this sensitive and control provide tourism attraction. Develop a boardwalk and lookout to and lookout a boardwalk Develop tourism attraction. for Sectionfor 4.6 - Preserving the Dunes SummaryRecommendations of Guiding Principles Achieved Guiding Principles The Dunes Boardwalk & Lookout The Dunes Boardwalk Steps Next
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Cow Head Cow 68 p Section 4 | Discover Cow Head 71 p Town of Cow Head, CHED Cow of Town Town of Cow Head, CHED Cow of Town Parties Implementation Responsible for Parties Implementation Responsible for Parks Canada (advisors) Canada Parks Parks Canada (advisors) Canada Parks Consultant (interpretive planner) (interpretive Consultant Dr. Henry Museum staff Dr. N. Payne Conservation and Heritage Committee (professional fees) (professional $12,000 - $14,000 + HST None for application phase None for Approximate Budget Approximate Partners Project Potential Budget Approximate Partners Project Potential 6 6 5 5 4 4 3 3 2 2 the vision for telling those stories. telling the vision for 1 1 historical commemoration for designation. for commemoration historical in Cow Head under the national program of of Head under the national program in Cow Develop a RFP for a town-wide plan to identify a town-wide a RFP for Develop Nominate significant eligible events or structures structures or events Nominate significant eligible interpretive goals, the stories that should be told, and that the stories goals, interpretive SummaryRecommendations of the Stories Sectionfor 4.7 - Telling Guiding Principles Achieved Guiding Principles National Designation Steps Next Achieved Guiding Principles Interpretive Plan Interpretive Steps Next hsmbc/ncp-pcn https://www.pc.gc.ca/en/culture/clmhc- the Board’s recommendations by organizing organizing by recommendations the Board’s and installing ceremonies, plaque unveiling plaques. maintaining the commemorative all administrative issues. issues. all administrative in If successful, the application results by national designation which is celebrated also Canada a plaque. Parks of the installation following decisions ministerial the out carries the Town invested in restoring the degraded degraded the in restoring invested the Town an that it remains lighthouse ensuring to come. years attraction for these wish to pursue may Council the for attractions designations as tourism is outlined process The application town. which includes website Canada's on Parks a components of the criteria and guidelines, The process. the application nomination, and preliminary research, application requires and photos, sketches documentation, maps, if applicable. The approvals and landowners’ the by review application is submitted for Sites and Monuments Board. Historic and professional provides Canada Parks servicesadministrative to support the historical including the conduct of Board, needed for research and archaeological applications and the handling of evaluating - Parks - Parks
1909 and operational for 70 years, the 70 years, for operational 1909 and construction iron lighthouse's unique cast atypical was rivets external with exposed In 2002, lighthouses built during the era. of Events designated in the country. Events may The lighthouse on the Head Peninsula a National designation as also warrant in Heritage Lighthouse. Constructed during the fishing season, then moved to shelter and supplies during for Winterside be might This migration the winter months. designation as a National Historic eligible for these of few currently are Event. There The yearly migration of residents from from residents of migration The yearly on on the Head to Winterside Summerside settlers Early story. unique a is mainland the Summerside at fished and lived Head Cow of of designations for structures, places, places, structures, for designations of and events that hold significant has several Head Cow value. or historic heritage qualityamenities that may national for this program. designation through Pursue National Designation National Pursue and Sites Historic the through Canada, types several offers Monuments Board,
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Cow Head Cow 70 p 4.8 / Active Transportation Active transportation (AT) refers to any on several of their trails, including nearby such investment is that it would serve the sidewalk installed, consideration of cost method of human-powered transport Western Brook Pond and the Old Mail Road residents and visitors of Cow Head first should be given. It can be costly to construct including snowshoeing, cross-country skiing, near Shallow Bay Campground, but there is and foremost. When deciding where to sidewalks across an entire municipality. It is paddling, running, rollerblading, walking and currently little public infrastructure such as invest in new infrastructure, it is important therefore recommended that the Town limit cycling. AT has gained tremendous popularity on-street bike lanes or pedestrian sidewalks to prioritize those projects that will provide sidewalks to the areas where they would due to the many proven health, economic, within the Park. safe, enjoyable and convenient ways to move be most beneficial and impactful, such as social, and environmental benefits that it throughout Cow Head, as well as strong along Main Street. Widened or paved road provides. There has also been a growing Opportunities Within the Town - Due connections to existing destinations within shoulders can be utilized in conjunction with demand in the tourism sector for increased to the relative infancy of AT within Gros the community that people want to access. sidewalks to close gaps in the AT system and AT options as travelers are seeking healthier, Morne, the Town would be best served provide connectivity to destinations further more experiential methods of travel. to invest in its own AT infrastructure first, The following map illustrates the current abroad from Main Street. Over time, these rather than attempt to expand the regional tourism-related destinations within Cow shoulders can be converted to sidewalks as As such, it would make perfect sense that network. While investment in AT at a Head. From a tourism development resources allow. the Town would want to provide more regional level, particularly in destination perspective, the AT system should aim to opportunities for improving AT, particularly trails, has been shown to increase tourism, serve these destinations first. Given the New sidewalks on Main Street should avoid Centre area and expand incrementally to cycling lane. However, the Town should walking and cycling, which are two of the such an undertaking would require support scale and walkability of the Town, it is the south side as it contains ditches needed connect other local tourism destinations. consider prioritizing its AT needs to make the most popular forms of AT. Cow Head’s from neighbouring municipalities and Parks recommended that sidewalks be installed to control runoff and drainage. However, an This reinforces a hub-and-spoke model most of its budget. Investment in a sidewalk
relatively flat grade coupled with its stunning Canada. Recent feedback from Parks Canada to achieve this. Sidewalks provide a clearly opportunity exists on the north side as a centred around the theatre/Shallow Bay on the north side of Main Street as previously 5 Section scenery would make it an ideal destination for has suggested that their current focus will defined and safe path of travel for pedestrians generous gravel shoulder exists which would Motel hub and provides the Town with described is strongly recommended as the tourists seeking AT options when traveling. be on maintaining their existing trail system and significantly reduce potential vehicle facilitate sidewalk installation with minimal flexibility for a phased approach to occur basis for the Town's AT network. Is it also rather than building new, so the appetite for conflicts, especially compared to walking on disruption to Main Street traffic and adjacent over time as resources allow. important for the Town to increase cycling | Implementing the Plan The Context for AT - AT within the Gros further regional trail development may not be the road shoulder. Sidewalks also improve properties. Sidewalk installation on this side in Cow Head? Should this be a priority Morne region is generally still in its infancy. practical at this time. a visitor's perception of how their needs of Main Street should maintain a minimum Cycling - The width of the existing gravel given the lack of other AT infrastructure When consulting with Parks Canada, it are being met and contribute to creating a width of 1.2 to 1.5-metres as shown in the shoulder on the north side of Main Street currently in Gros Morne? Will an investment was noted that they are supportive of AT, Within the Town, however, there are welcoming, inclusive community. following illustration to provide comfortable is generous in many places and may be in dedicated cycling lanes bear fruit through however do not currently have an extensive opportunities to invest in infrastructure to space for two people to walk side-by-side. wide enough to allow installation of both increased tourism? These are questions the AT network of their own. Cycling is permitted expand the local AT network. A benefit of As Cow Head currently has no sections of Installation should be prioritized in the Town a sidewalk as well as a one-way dedicated Town should consider. p 72 p 73 Section 4 | Discover Cow Head 75 p Example of a shared lane marking a shared of Example Rest areas consisting of elements such as of consisting areas Rest provided seating and shade should also be particularly periodically, activity high in areas These provide Centre. such as the Town and stop can pedestrians where places This is of travel. the path of from away rest particular importance a older travellers, for current province's the of segment significant as individuals with tourism market, as well mobility challenges. should be able to safely traverse all road all road traverse should be able to safely should be provided Crosswalks crossings. with signage and and clearly marked markings so that it is intuitive pavement the driver. and visible for the pedestrian for only proposed are that sidewalks Given norththe for of is this Street, Main of side particular importance Head as Cow for to reach will need to cross pedestrians side of popular attractions on the south Hall, Town such as the theatre, the street maps Market. The following Farm or Clover crosswalks. ideal locations for illustrate Another important consideration for the AT importantAnother the AT for consideration All pedestrian crossings. is road network connect with roads. inevitably routes the one of represent These intersections biggest potential areas of conflict for any and vehicular that network. here is It AT pedestrian conflict is at feel to likely most are greatest,when pedestrians its and or uncomfortableunsafe due to the risk of verybecomes It vehicle. a by struck being important that attention is paid in these and safety pedestrian to ensure instances considered. both are awareness driver an essential planning tool in are Crosswalks pedestrians thumb, a rule of As these cases. get to their desired destination. Signage in destination. to their desired get be pedestrian- should these circumstances Trail the Route and/or oriented similar to signage in the conceptual illustrated Markers to one should relate All signage family. as partanother a complementary of signage in Section discussed previously as family, decide to undertake a 4.3. Should the Town Wayfinding SignageStrategy, this signage work.should be included in the scope of As part As the of
AT system, signage should be considered as signage should be considered system, AT into venturing or cyclists Pedestrians well. the community on foot, particularly visitors and clear require area, the with unfamiliar intuitive wayfinding to the community to and easily navigate through identifyattractions Perhaps the installation of shared cycling lanes lanes cycling shared of the installation Perhaps Shared option. feasible a more represent would on-street shared, are as the name implies, lanes, and cyclists. vehicles both by use lanes for the between separation physical is no There a by usually delineated are They two uses. the from one metre marking, simple pavement and bicycle a of shape the in road, the of edge the with a message such as "Share sometimes be an ideal candidate would Road." Main Street due to its infrastructure this typefor cycling of relatively low traffic volume. The Town may speed limits to furtheralso consider posting Implementation all users. for safety improve as a lanes could be treated these shared of in if successful and Head Cow for project pilot the Town in the community, cycling increasing lanes dedicated cycling the need for can revisit in the future. - Infrastructure Additional AT
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Cow Head Cow 74 A generous gravel shoulder on the north gravel A generous Main side of could be converted Street sidewalk into a pedestrian p
Section 4 | Discover Cow Head 79 p Town of Cow Head, CHED Cow of Town Parties Implementation Responsible for TCII, ACOA, Municipal Affairs & Environment (funding) & Environment Municipal Affairs ACOA, TCII, (construction estimate) (construction $220,000 - $235,000 + HST $220,000 - $235,000 + HST Approximate Budget Approximate Partners Project Potential 6 5 4 3 2 1 within the community for residents and visitors. within the community residents for provide safe pedestrian access to key destinations destinations access to key pedestrian safe provide Construct sidewalks to define the Town Centre and Centre Town the to define sidewalks Construct SummaryRecommendations of Section Transportation for 4.8 - Active Guiding Principles Achieved Guiding Principles Install Sidewalk in Town Centre Area Area Centre in Town Sidewalk Install Steps Next 78 p 5.1 / Costing Information Notes
» Cost estimates are considered Class ‘D’ meaning they are based on an initial functional program and broad concept approach only. They should be considered order of magnitude only (+/-30% accuracy).
» Costing is based on experience on similar projects and professional judgment only. Limited site information (such as subsurface conditions, geotechnical, underground infrastructure locations) were available at the time of costing. Costing should be used for general guidance only and cannot be guaranteed as to accuracy.
» Costing does not include HST.
» Costing represents construction cost only which includes supply and installation of components identified. Phasing the work (multiple tenders) will increase construction costs.
» Certain disbursements may increase costs, such as travel, printing, courier, etc
» The cost for topographic surveying and geotechnical investigations (if required) 5 Section is not included.
» Costs will likely change as more information becomes available. A refined cost | Implementing the Plan estimate should be completed during detailed design when components are more clearly defined. Section 5 » Costs are provided for the year 2020 and should be escalated at a rate of 2-3% each year to account for inflation and market conditions.
» Savings may be realized if portions of the work are completed using the Town’s Implementing the Plan own forces, community groups, or other partners.
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82 Discover Cow Head all project costs.manymunicipalities In fact, not necessarilyberesponsible for covering study (viatheCHED Committee), they may responsible for initiating this been theparty affect implementation. While the Town has Capital costs are another significant factor that imperative totheproject’s success. Authority. in these cases are Partnerships over private landsowned by theHarbour on theHead,for example, mayrequire access marketcurrently kiosks own. Thewaterfront require assets thattheTown doesnot In somecases, theprojects proposed will land ownership andlong-termmaintenance. There isalsoaneedtoconsidertherealities of and NGOsaswell. the Town, butother government agencies only not benefit would plan this in described additional resources. several Further, projects toleverage represent anopportunity partners recommendations of this study and project the implement to resources finite has Town are needed.The become clearthatpartners recommendations outlined inthisplan,itwill As theTown moves toward implementingthe &Roles 5.2 /Project Partners Town of Cow Head/CHEDCommittee in theCow Headarea: stakeholders andpotential project partners outlines proposed roles of important shared amongstakeholders. Thefollowing community, andthatresponsibility shouldbe Cow Head as an attractive, welcoming Clearly, itisineveryone’s interest todevelop level canmake adifference. programs atboth theProvincial andFederal This iswhere fundingagenciesandgrant so. do to resources financial the have not do » » » »
such asEconomicDevelopment Officer member orintroducing anew position current Town staff orCHEDCommittee of therole of a consider makingthispart the recommendations of thisplan; Become thechampionfor implementing the initiatives of thisplan Allocate budget eachyear toadvance Set prioritiesfor project implementation Tourism Development Plan theremaining phasesof this Undertake » » » » » » » »
of this plan to the residents of Cow Head Promote of the the initiatives importance asproject partners departments best toengagethese governmental to determine how this expertise of TCIIDepartment andACOA; leverage to have representatives from the The CHEDCommittee isfortunate implementation forProvide project staff expertise tolead thistask a sub-committee fundraising initiatives, considerstriking Apply for fundingorundertake currently owned by theTown not projects that require property Secure landagreements for priority as needed Liaise withother levels of government ofto implementaspects thisplan wishing businesses, andother partners groups, community NGOs, local Support Town’s committees associated withimplementationtothe Where possible,delegatetasks Government of NL » » »
agenda of the Provincial Government. Government. Provincial the of agenda innovationculture,and economic, the for Culture, lead the Innovationis (TCII)and Industry Tourism, of Department The roadside rest area nearMain Street. their mandate,suchasupgrading the within fall that initiatives any on DTW of-way. The Town will need to work with as such signage andother work within theright- modifications includes 430. This Route as such highway, owned Provincially a along falls that for work any responsible be will (DTW) Works and Transportation of Department The community members. these of involvement and participation the with possible be only will plan this of success The Head. Cow the community exists among residents of for passion and pride of sense strong a the planningprocess, itwas evident that Throughout to create project support. provide updates, prioritize projects, and to basis regular a on residents Engage
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a as b al t poie funding provide to able be also may of body water aspermitsare required. MAE a around or in work occur will any that for MAE with closely work sound governance. TheTown must capacity, regional cooperation, and community of development tools support to administrative and financial the provide assists help and needs infrastructure (MAE) municipalities inmeeting their Environment Affairs and Municipal of Department The building, capacity orstrategic planning. economic support, outreach, include Tourism Development Plan.Thismay theTown’scan playinsupporting determine theexact role thedepartment discuss withitsTCII representatives to should Committee CHED The province. this plan overlap with the TCII’s vision for the in outlined choice”. initiatives the of of Many “destination tourism and business a Labrador and Newfoundland rich communitiesandregions, making vibrant, a productive, prosperous and culturally- create with economy, to sustainable and diverse is goal Their Federal Government » »
highway signage oraccessibility. involve that implementation project of aspects for NL Service with work must and events commercial transactions. TheTown vital of in preservation and the protection, consumer safety, protection, occupationalhealthand of accessible, areas environmental safety, and the health public provides in services responsive NL Service assistance through the Gas Tax Fund. adt ad a qaiy o funding for qualify may and their mandate with align plan this in described projects the of Many development. and promote tourismandeconomic growth Canada. many initiatives intheprovince that Atlantic of Traditionally, ACOA hassupported strengths championing the by and economies diversify local and develop to communities create in diverseAtlanticCanadawith workingby to growth economic for works opportunities (ACOA) Agency The Atlantic Canada Opportunities
p Section 5 Section | Implementing the Plan the Implementing | 83 p
84 Discover Cow Head » »
harvesters and other harbour users with users harbour other and harvesters fish commercial provide to aims which program, Harbours Craft Small DFO’s the in participates Harbour Head Cow fisheries, The resources. its freshwater and oceans managing and waters Canada’s safeguarding for lead federal Fisheries and Oceans Canada (DFO) is the plan mayqualify. this in proposed initiatives the communities. of Many safer stronger, support improveeconomic, theenvironment and & innovation for potential the increase that projects for funding provide They Canada. in infrastructure public about delivers programs, policies, and fosters knowledge develops public partnerships, builds investments, modern makes and infrastructure world-class, from benefit Canadians help to long- support term provides Canada Infrastructure of method best engaging ACOA the asaproject partner. determine to rely upontheirACOA representatives assistance. The CHED Committee should
interest in assisting the Town withaspects as theTown. These stakeholders mayhave plan would benefit local organizations as well Many of the priority projects identified by this Non-Governmental Organizations (NGOs) »
mutually beneficial projects. share resources toward implementing to opportunities identify and synergies Canada’s localrepresentatives toseek such, theTown should meet withParks As plan. this of recommendations and goals the with aligns strongly objective the overall visitorexperience. This Management Planwas improving Park National Morne Gros 2019 the of strategies key the of One generations. future and present of appreciation and enjoyment the for resources cultural and and preservation of Gros Morne’s natural for the Town. Theirmandateistheprotection partner potential significant Park, Parks Canada represents a National Morne Gros of stewards the As areas. and waterfront harbour the around work proposed any interested inworking with the Town on safe and accessible facilities. DFO will be work together: to stakeholders todiscussopportunities Town shouldconsiderreaching outtothese of theimplementationof theseprojects. The » » » » » » »
specific tangible projects to address develop projects and tangible identify specific to resources to "professional with aims municipalities provide and Park the of communities this planwillengage all enclave approved, If plan. development tourism regional a undertake to funding federal (GMCA) - The GMCA is currently seeking AssociationGros Morne Co-operating operators) Bay Motel, Clover Farm B&B Market, Local BusinessOwners (Shallow AnglicanChurch Mary’s St. Cow HeadHarbourAuthority DMO) Go Western (Western Newfoundland Tourism (GMIST) Gros MorneInstitute for Sustainable Theatre Labrador Newfoundland in achieving itsown tourismgoals. help for plan tourism regional proposed their within assistance of avail to GMCA and theTown continuetowork withthe CHED that recommended is it member; a as GMCA the of Director Executive the have to fortunate is Committee CHED including theMunicipalPlanupdate.The project, regional larger this of objectives plan would the seeminglyalignwiththe of Many this by recommended initiatives area."tourism the in products and infrastructure tourism the in gaps
p Section 5 Section | Implementing the Plan the Implementing | 85 Municipal Capital Works Funding (Municipal Affairs &Environment) (Municipal Affairs &Environment) p Innovative Communities Fund 86 Discover Cow Head 5.3 /Potential Funding Sources Gas Tax Fund (ACOA) Plan Review includingtheDevelopment Regulationsandmapping. parks, playgrounds and trails. Also eligible but not well known, Council can use this fund to complete a Municipal sewer andtreatment systems, localroads andbridgesupgrades, andrecreation facilities such asstructures, Gas taxfundingcanbeusedfor thefollowing categoriesof projects: infrastructure projects includingwater and of Municipal Affairs theTown andEnvironment, Under theDepartment of Cow Headiseligiblefor gastaxfunding. https://www.mae.gov.nl.ca/capital_works/index.html include water andwastewater roads, treatment, andrecreational facilities. growth andmeet of infrastructure communities, todeliver strong needs. Typical municipalservices projects may Capital works tobuildonthelong-termeconomic encompasses awiderange of municipalinfrastructure necessary Federal funding.Inorder toadequatelyandfairly fundtheseprojects, applicationsare calledonayearly basis. throughout theprovince through cost shared fundingagreements thatmayincludeMunicipal,Provincial, and thedevelopment of of MunicipalAffairs municipalinfrastructure andEnvironment supports The Department selective basis. Urban initiatives that stimulate the competitiveness of rural and vitality communities may be considered on a ICF focuses oninvestments thatleadtolong-term employmentbuildinginrural communities. andeconomiccapacity available for their sustainable economic growth. communities and provides opportunities the tools needed to identify communities. Working withAtlantic communitiesandstakeholders, inpartnership ICFbuildsonthestrengths of The Innovative Communities invests Fund instrategic (ICF) projects thatbuildtheeconomiesof Atlantic Canada’s https://www.canada.ca/en/atlantic-canada-opportunities/services/icf.html 1-877-729-4393 [email protected] Investing inCanada Infrastructure Program (Tourism, &Innovation) Culture, Industry Regional EconomicDevelopment Fund (Federation of Canadian Municipalities) (Municipal Affairs &Environment) Green MunicipalFund loan amount. Municipal partners mayapplyfor competitive, long-termfinancing. Municipalpartners loan amount. to municipalitiesatcompetitive rates, and most recipients receive an additional grant of up to15 percent of their than1,310 more financed have they municipal initiatives.sustainability Offers grants for municipal environmental projects. Loans are also available 2000, Since efficiency. energy to transportation green to conservation mix of training, resources and funding, they help design and implement initiativessustainability from water The Green MunicipalFund isaleaderindrivinglocalgreen innovation across thecountry. Through aunique access thebest fundingoptions. investigation of thisfundby iswarranted themunicipality tounderstandapplication submission.Further and assessmentmayberequiredimpact inaddition totheclimatechangelensstudy as pre-approval priortothe are similar to thoseof theMCW fund.However, application criteria are more stringent where anenvironmental projects specific The Recreation. and Culture Community, and Mitigation) Disaster and Resilience (Adaptation, There are twofundingstreams underthisprogram thatmightbeapplicabletoCow Head:Green Infrastructure in theform of anon-repayable contributiontoamaximumof 25%of total eligible costs. two components:theRegionalDevelopment Program andCommunity Capacity Building.Financialassistance is innovation buildinginallregions andcapacity of theprovince. The RegionalDevelopment Fund iscomprised of toreceive economicdevelopment, may qualify non-repayable contributions for projects aimedatsupporting of Tourism,Through theDepartment andInnovation Culture, (TCII), andregional Industry community organizations 1-709-637-2491 [email protected] 1-709-637-2634 [email protected] https://fcm.ca/en/funding
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88 Discover Cow Head 95 LeMarchant Road-Suite 202 St. John’s,St. NLA1C2H1 (709) 770-5035/8381 millsandwright.ca Discover Cow Head
p Section 1 Section | Introduction | 89