APRIL 2021 WISCONSIN BANKERS ASSOCIATION FOUNDED 1892

Ag Banking After an uncertain or modernize. Chris Schneider, Total farm loans 2020 in which gov- Together, these vice president – agri- – loans to finance agri- ernment assistance factors have ag cultural banking for cultural production and During the boosted farmers lenders balancing a Investors Community other loans to farmers financially and many mixture of optimism Bank, Manitowoc – by Wisconsin-based Pandemic projects were put and caution as they and vice chair of the banks dropped almost on hold, Wisconsin head into spring. WBA Agricultural 9% to $3.5 billion in bankers saw an Plans for Bankers Section. 2020 from more than 2020—A solid increase in borrowing expansion and Then, when govern- $3.8 billion in 2019, year for Wisconsin by their agriculture purchases stalled ment aid became according to Federal customers this year. last year when the available, farmers Deposit farmers For some farmers, COVID-19 pandemic were able to use that Corp. data. however, the focus left farmers wonder- money for operations Part of the reduced By Paul Gores may be more about ing how badly the instead of tapping lending in 2020 might reducing debt than economy would their banks for also have reflected borrowing to expand be impacted, said traditional lending. (continued on p. 8)

Will Paid Time Off Look Different in 2021? By Alex Paniagua How paid Travel plans didn’t just take a back seat during time off could the chaotic ride of 2020 — for many, they change in 2021 were left on the side of the road. Restrictions and The initial global shut- limitations remain in down combined with the place, but PTO hasn’t unprecedented amount of disappeared in the same people working remotely way travel capability in the spring simply has. As a result, using had many asking a very vacation time has taken rational question: on a new meaning ‘Why would I take time without taking a trip off from working at abroad or getting the home just to spend whole family together for more time at home?’ the holidays. With people Gwen Schnitzler, having worked their way assistant vice president, through the pandemic, a human resources director new concern is whether at Forward Bank, 2021 will continue this Marshfield and chair trend of people abandoning of the WBA Human their vacation time in favor Resources Committee, of more hours spent at their saw a fair amount of this desks and home offices. throughout the year.

UMS » 2020… The Year “Last year we Madison, WI 53718 WI Madison,

PAID Vacations Stopped definitely saw a decrease U.S. POSTAGE U.S.

4721 South Biltmore Lane Biltmore South 4721 in PTO usage,” she said. PRSRT STD PRSRT Taking time off was

Wisconsin Bankers Association Bankers Wisconsin never banned by any means. (continued on p. 18) 2 APRIL 2021 Helping Our Communities Thrive in April and Beyond By Paul Kohler would prefer to hold the event make it evident. The different April is a lot of things. It’s a this year and to once again ways to get involved in your month of celebration, the first Message from show the many ideas our community are endless, but if full month of spring, and the the Chair industry has to offer. You can you’re looking for inspiration, tail-end of winter for most Paul also make the continuation of please visit www.wisbank. northern Wisconsinites. But Kohler this program and other financial com/community/power-of- more importantly, April is education projects possible community-week. the month we are reminded with a tax-deductible donation The impact you have on of how strong our impact is on to the Foundation. Visit www. your community’s growth the communities we serve. excited to make it back into wisbankfoundation.org or and development does not Our commitment to engaging the classrooms then and were contact Foundation Director go unnoticed. Whether it in Community Banking certainly hoping to by now, Mike Semmann (msemmann be through promoting the Month and Financial Literacy but your dedication to @wisbank.com, 608-441-1206) importance of financial literacy Month are strong indications increasing smart spending for more information. or helping the schools, places of this, and there are many habits has not been stopped by April 19–24 marks the of worship, and businesses ways for your bank to the pandemic. This has been fourth-annual Power of affected by the pandemic, the participate this year. apparent through the donations Community Week, and we month of April is the perfect Teach Children to Save made to schools and libraries, are excited to highlight another opportunity to showcase your Day is approaching on April 22. as well as the recordings of year of bankers engaging bank’s involvement in making This campaign highlights bankers reading the financial in one or more community Wisconsin the exceptional state the value of teaching kids literacy book which was service activities. The Power that it is. There is appreciation the importance of financial distributed to schools. of Community campaign every step of the way, and literacy, but last year’s drastic The Wisconsin Bankers shows the many ways banks there is power in every helping transition at the end of March Foundation once again are the backbones of our hand you lend. highlighted the innovation encourages all participating communities. Although 2020 Kohler is president and CEO of and creativity of bankers member banks to contact their emphasized this, each year Charter Bank, Eau Claire and as well. Many of you were local schools to see how they before and after continue to the 2020-2021 WBA board chair.

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BNK0321-007 210318 WBAWBA CapitolCapitol DayDay VIRTUAL | May 11, 2021 | 10–11:30 a.m.

“Increasing banks’ visibility, telling our positive story, and engaging lawmakers on additional ways we can succeed are all key parts of industry advocacy. WBA Capitol Day is a one-stop-shop where you can accomplish all three, and I highly encourage you to participate in this year’s event.” – Tom Mews, Chair, WBA Government Relations Committee President, FNCBank, New Richmond

WBA’s Capitol Day will be held using a virtual format on Tuesday, May 11. Make sure you’re not on mute! Speak up (virtually) for Wisconsin’s banking industry!

VIRTUAL  Tuesday, May 11  10–11:30 a.m. As part of Capitol Day, you will: · Hear from State Assembly and Senate leaders as they provide updates on the 2021–22 legislative session and political dynamics. · Receive a WBA Government Relations update with a rundown of our progress on accomplishing our legislative agenda. · Share the positive impact bankers are having on Wisconsin businesses, communities, and the economy. · Provide legislators with a call-to-action on how they can help your bank and the industry as a whole.

 Register online at www.wisbank.com/CapitolDay.

 If you have any questions or want more information about Capitol Day, please contact WBA’s John Cronin at [email protected].

 Virtual in May

WBA Capitol Day APRIL 2021 5 WBA – Taking Banks’ Story to Decisionmakers By John Cronin » Pop Quiz: Advocacy WBA Provides Testimony at For those who took an Update intro-level political science Informational Hearing or government class, what John Cronin phrase did you hear on day one? “All politics is local,” right? Sure, most of the news stories you see are about  WBA Capitol Day  political parties trying to May 11, 2021  VIRTUAL advance their respective See ad on p. 4 for details. big-picture priorities, but effective legislators are also Register online at knowledge seekers. They use www.wisbank.com/ multiple sources of input to CapitolDay. inform their decisions and deliver what’s best for those who elected them and matter Given the broad array of Following Wisconsin Department of Financial Institutions Secretary most — their constituents what comes across their desks Kathy Blumenfeld, WBA President/CEO Rose Oswald Poels and back home. each day and their presence WBA Board Chair-Elect Ken Thompson, president/CEO, Capitol Bank, » Next question: throughout the state, bankers Madison, provided perspective on the banking sector over the last year and answered questions from committee members. In an imaginary book truly have a unique perspective titled How to Win Minds and and are the eyes and ears on Influence Legislators, what will the ground. you find first in the lawmaker Putting this knowledge testimonials chapter? into action, WBA worked » Read more on p. 24 about the legislative progress “Attend a bunch of our with Assembly Committee the Wisconsin banking industry has made so far fundraisers”? Guess again. on Financial Institutions this session. All politics is local, but Chair Rep. Cindi Duchow they can’t talk to each and (R-Delafield) to arrange an every person in their district. informational hearing which banks have truly been a safe » Last question for extra credit: So, the way you can be most took place on Tuesday, harbor among very rough seas. Banking is a solidified, valuable to them is to provide March 2. WBA President/CEO They also shared longstanding sector in the scoop on what’s happening Rose Oswald Poels and perspective on what to expect Wisconsin. What else can you on Main Street in the areas Capitol Bank President/CEO in the months and years be doing? they represent. What are you and WBA Board Chair-Elect ahead based on what we hear Participate in WBA’s hearing from your customers? Ken Thompson presented from members and what they 2021 Capitol Day, of course! What are the dynamics in the at the hearing on behalf of see in real time. Following Reinforcing our presence local economy? What is peoples’ Wisconsin’s banking industry. their testimony, Rose and and priorities never stops! perception of X, Y, or Z? Rose and Ken did an Ken answered several A modified Cap Day will They are also pulled in excellent job of conveying thoughtful questions from be taking place virtually on many different directions on the key role banks continue committee members. Tuesday, May 11. Register a slew of issues. So, in my to play throughout the state in The informational hearing or learn more at www.wisbank. experience, lawmakers love it helping customers address the was a big success, and it com/CapitolDay! when you can tie things back challenges of the COVID-19 allowed us to showcase the Class dismissed. to their districts by providing pandemic. From the Paycheck banking industry and give real-world perspective on Protection Program (PPP) to Cronin is WBA assistant director legislators a call to action – government relations. He can specific issues and examples guiding folks through financial on some of the challenges be reached at 608-441-1215 or from experts. hardship, they illustrated how we face. [email protected]

Wisconsin Bankers Association ADVOCACY Watch for your Advocacy Toolkit in the mail! TOOLKIT 6 APRIL 2021

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Member FDIC 29010 APRIL 2021 7 Partial Exemption for HMDA Loan-volume threshold must be met for partial exemption When does the HMDA Partial Exemption Apply? Visit www.wisbank.com to learn Legal Hotline: Compliance more about this topic and other Answer: The Home Mortgage Q&A compliance-related issues. The WBA Legal Depart- QDisclosure Act’s (HMDA) ment does more than Scott partial exemption applies based address legal concerns for on a loan-volume threshold Birrenkott exemption in 2022. A similar the association; it provides for originations made during analysis would need to be tangible assistance to Aeach of the two preceding performed for open-end member banks via its calendar years. The Economic lines of credit. Banks should free legal call program. Growth, Regulatory Relief, of closed-end mortgage loans carefully consider their The association’s team of and Consumer Protection Act if the institution originated loan-volume thresholds in attorneys work to relieve created partial exemptions fewer than 500 closed-end each given year if they are some of the industry’s from some of HMDA’s mortgage loans in each of the looking to take advantage compliance pressure as a requirements for certain two preceding calendar years. of a partial exemption. timely resource for a wide financial institutions. In order To illustrate, consider the Exceeding the threshold would for a partial exemption to following two scenarios: variety of legal inquiries. mean required reporting of apply, an eligible financial » Bank A originated 490 Submit your legal additional data fields. institution must meet a closed-end loans during 2019 inquiry via email (wbalegal If you have any questions loan-volume threshold. The and 499 closed-end loans @wisbank.com) or by on this topic or other matters threshold is whether the during 2020. calling the legal hotline of compliance, contact institution originated fewer » Bank B originated 490 at 608-441-1200. WBA’s legal call program at than 500 of closed-end loans closed-end loans during 2019 608-441-1200 or wbalegal@ and open-end lines of credit, and 501 closed-end loans wisbank.com. counted separately, during during 2020. each of the two preceding Bank A would receive Birrenkott is WBA assistant director rather, it is intended to provide calendar years. For example, the partial exemption in 2021 – legal. For legal questions, please general information about banking a partial exemption applies for closed-end mortgage email [email protected]. issues. Consult your institution’s to an eligible financial loans. Bank B would not. attorney for specific legal advice Note: The above information is not or assistance. institution’s applications for Furthermore, Bank B would intended to provide legal advice; originations of, and purchases not receive the partial

WBA COMMITTEES Be the Change You Want to See

WBA needs your expertise to help shape the industry’s future

WBA’s committees and ad- nections to key decisions the experience on one of the services industry. visory boards help shape the association is involved with. committees listed below, To volunteer, please fill industry by supplying fresh If you have a desire to and find out for yourself out the committee nomination ideas, expert insight, and influence your industry’s how much you can impact form found at www.wisbank. valuable networking con- future, consider lending your Wisconsin’s financial com/community/get-involved.

> WBA Agricultural Bankers Section Board > WBA Government Relations Committee COMMITTEES, > WBA BOLT (Building Our Leaders of Tomorrow) > WBA Human Resources Committee SECTION BOARDS Section Board > WBA Marketing Committee • & > WBA Financial Crimes Committee > WBA Mortgage Lending Committee Please visit www.wisbank.com/ > WBA Retail Banking Committee community/get-involved to > WBF (Wisconsin Bankers Foundation) download the nomination form. Financial Literacy Advisory Board > WBA Technology and Operations Committee • > FIPCO® Software Users’ Committee > WBA Trust Banking Section Board 8 APRIL 2021

Ag Banking (continued from p. 1) the overall reduction in dairy Ag Banking During “Right now, one of the biggest farms that has taken place over goals my customers have in the the last few years, said Jeff present economy is to reduce Gruetzmacher, senior vice the Pandemic president at Royal Bank, debt — not to take on more.” Lancaster, and current past 2020—A solid year — Darla M. Sikora chair of the WBA Agricultural Senior Vice President – Bankers Section. for Wisconsin farmers Agricultural Banking “Looking around Citizens State Bank of Loyal Wisconsin, I think some of that had to do with still working out some of the people that were exiting Darla M. Sikora, senior from the dairy business,” “I would say coming into 2020 Gain more ag insight at the vice president– agricultural Gruetzmacher said. WBA Agricultural Bankers banking for Citizens State pre-COVID, we kind of had Today, some farmers are Conference, April 7–8 Bank of Loyal and chair of the some worries about the year. starting to move forward on (see p. 9 to learn more). projects they planned for last WBA Agricultural Bankers But as the year went along, Section, said 2020 was a very year but held off because especially when we worked good growing and harvesting Sikora added: “Right now, of the uneasiness caused by one of the biggest goals my year for crops, including through a lot of the market the pandemic. customers have in the present forage crops and row crops disruptions, things ended up economy is to reduce debt – like corn and soybeans, in looking rosier mid-year and not to take on more.” her central and north central “We’re coming off probably one Gruetzmacher said he sees Wisconsin market. at the end of the year. Now as of the better years since 2014 in things lining up for a more “Not only were the crops we’re coming into 2021, milk prosperous year for farmers, the dairy industry. Crop condi- bountiful, but prices for these prices don’t look all that bad. such as product prices, land tions were much better also. commodities improved later And of course, the grains values, and a weaker dollar. Most areas in Wisconsin had a in the year as well and are That makes him optimistic continuing even stronger here look spectacular.” about lending. very good yield in their crops, into 2021,” Sikora said. — Jeff Gruetzmacher “Last year a lot of farmers plus the fall harvest was a lot Sikora said the year ended Senior Vice President did better than what we expected. with a record low stock of easier because it wasn’t wet.” Royal Bank, Lancaster I would say coming into 2020 soybeans and a near-record pre-COVID, we kind of had — Chris Schneider low of corn, which has helped some worries about the year,” Vice President – drive up prices this year. for bank money to grow and Gruetzmacher said. “But as Agricultural Banking Government support in expand operations.” the year went along, especially Investors Community 2020, especially Coronavirus Dairy farming expansion Bank, Manitowoc when we worked through a Food Assistance Program could be limited by product lot of the market disruptions payments, greatly alleviated demand from processors, and supply chain disruptions, “There should be some the need to borrow operating bankers said. things ended up looking rosier improvement in lending this funds from banks. But without “Probably the biggest mid-year and at the end of the year,” Schneider said. that additional government factor to restricting any year. Now as we’re coming Despite the pandemic, assistance this year, more expansion moving forward into 2021, milk prices don’t look 2020 turned out to be a solid farmers “will once again is these processing plants all that bad. And of course, the year for many Wisconsin have to rely on their lenders don’t want any more milk,” grains look spectacular.” farmers, bankers said. if they need money to Schneider said. “They want As prices languished prior “We’re coming off operate,” Sikora said. to stay with the status quo to 2020, maintenance was probably one of the better “2021 may see a bigger on what they’re getting from deferred at some Wisconsin years since 2014 in the dairy need for operating money than their producers.” farms, Schneider said. industry,” said Schneider, was required from banks in Sikora said building “There’s a lot of catching up whose bank operates in about 2020,” she said. “With milk material costs, such as that’s going to have to happen 60 counties. “Crop conditions prices at a ho-hum sort of lumber and steel, also may be in the good years,” he said. were much better also. Most level coupled with potential a hindrance to some farmers Gores is a journalist who areas in Wisconsin had a very higher costs to operate, more who’d like to expand. covered business news for the good yield in their crops, plus farmers may need to access “Building costs have Milwaukee Journal Sentinel the fall harvest was a lot easier bank capital to help pay bills. ratcheted up considerably,” for 20 years. Contact him at because it wasn’t wet.” I do not see any large demand she said. [email protected]. APRIL 2021 9

Agricultural Bankers Conference, April 7–8, VIRTUAL More Than Virtual, Join the EXPERIENCE! The 2021 WBA Agricultural » Eric Snodgrass with Bankers Conference will be Nutrien Ag Solutions held live on the mornings of WBA » Bell Bank Senior Vice April 7 and 8. President and Director of The virtual format for Agricultural Agribusiness Development this year’s conference offers Lynn Paulson, and more. a range of benefits. Keynote presentations will be live Bankers This year’s speakers will on our virtual platform Conference address several key issues in throughout the conference, and the ag banking industry from a virtual library with several lending in the agricultural additional “on-demand” April 7–8, 2021 l Virtual marketplace to weather risk in production agriculture. presentations will be available » Register online at www.wisbank.com/Ag. to access any time through Visit www.wisbank.com/Ag April 30. to review the agenda and Time will also be allotted focused on connecting you » ABA’s Senior Vice register your team online! for face-to-face virtual with your peers. President of Agricultural Please contact WBA’s Lori conversations with exhibitors, Keynote speakers for the and Rural Banking Policy Kalscheuer at 608-441-1250 sponsors, and peers throughout 2021 Agricultural Bankers Edwin Elfmann or [email protected] the two-day event. This Conference include: » Discovery Farms Wisconsin if you have questions. includes a virtual networking » Nationally recognized Co-Founder Dennis Frame We look forward to you opportunity to participate in a ag expert Dr. David Kohl » UW-Madison’s (and your team) joining us morning networking session of Virginia Tech. Dr. Mark Stephenson virtually in April.

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Candidates for WBA Announced Lifetime Service Award Recipient In February, WBA Vice chair, board members selected President and CEO by WBA Nominating Committee Rose Oswald Poels (far right) Donna Hoppenjan, president Royal Bank, Elroy (Group 4). presented a WBA and CEO of Mound City Bank, Pursuant to the WBA Lifetime Service Platteville, has been selected Bylaws, the above candidates Award to Dawn Lawrence (center) to become the 2021–2022 shall be considered elected on in recognition WBA vice chair by the WBA April 2 unless other nominees of her 37 years Nominating Committee. are offered by petition of service to the The nominating committee, submitted to the WBA office banking industry. which is comprised of the by April 1. The Nominating Dawn, who current WBA officers and Committee received many recently retired, recent past chairmen from nominations of excellent served as the WBA, also selected the candidates making the bank’s human resource officer. following candidates to fill selection process very difficult. Bank of Brod- seats for three-year terms on The Committee, led by head President the WBA Board of Directors: WBA Past Chair Mark Meloy, and CEO Michael Greg Ogren, Security State CEO, First Business Bank, Olson is pictured Bank, Iron River (Group Madison, wishes to thank with Lawrence 1); Joe Peikert, Wolf River everyone for their interest in and Oswald Poels. Community Bank, Hortonville serving on the WBA Board, (Group 2); Jay Mack, along with your continued Town Bank, Hartland (Group strong support of WBA. 3); and Dan Ravenscroft,

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For more info, visit www.wisbank.com/calendars 12 APRIL 2021 K-Shaped Recovery The role of banks and small businesses By Alex Paniagua The K-shaped recovery has This expedited push away dominated the news in recent Technology, months, but the main question The Large Cap Firms from brick-and-mortar shops is whether this drastic contrast appears to be a primary factor in a post-COVID U.S. will K-Shaped in why people believe the dominate the economy the same Small Businesses, way it occupied the media. Recovery Cyclicals, economic recovery might Recoveries we’ve seen in Poor/Blue Collar be K-shaped. the past typically consisted of uniform comebacks among different industries and that the easy fix to saving these are. That feels weird, and it sectors of the economy, but “I definitely have seen the shift businesses is to mirror what makes us feel vulnerable.” the K-shaped explanation in e-commerce propelled five the smaller communities are From a consumer suggests certain industries doing: showing greater support perspective, Erickson noted will ride the ascending part years forward. Particularly in for these local industries. But that now is an ideal time for of the “K” while others take retail, they’re experiencing this of course, he explained, it’s far employees in any field to the downward slope. The end more than others. People are more complicated than that. develop skills in the areas that of the pandemic will certainly shifting to purchasing goods This is where the K-shaped are growing. As businesses result in outcomes we’ve yet concern begins. evolve, employees may change to witness, but the extent online, which was already “The local communities are their role because some of to which this recovery will happening prior to March of really stepping up and helping the needs of the past no longer diverge and what can be last year, but now it’s really these small businesses,” exist. It’s important to be done about it is a concern said Reil. “But it’s not a adaptable and willing to many bankers have had. The been pushed forward.” sustainable business model. find new training because perspective on this debated – Mark Erickson It’s helping them get by, but there are so many ways of contrast for many seems to be Regional President it’s not sustainable. This doing business. a matter of location. MidWestOne Bank, Osceola just hasn’t been predictable For Reil, this type of “We’re in central Wiscon- for anyone at all, and some training starts at his bank. The sin,” said Bill Sennholz, CEO people are benefiting from that transition to operating during of Forward Bank, Marshfield. “It’s not this promising in unpredictability and others the pandemic meant there was “What we’re finding is rural most places,” Erickson said. simply aren’t.” less of an immediate need areas have fared better than “I definitely have seen the shift for tellers. Instead of letting urban, and our customer base Learning to Adapt in e-commerce propelled five employees go for the time is doing really well right now. years forward. Particularly in The K-shaped recovery being, Reil made sense of the Our delinquency is way down. retail, they’re experiencing this isn’t inevitable; the number of given situation by providing Our deferral rate is about one more than others. People are different potential economic tellers with a new range of tenth of 1% of our portfolio. shifting to purchasing goods recoveries are still vast. This roles at the bank. We have deposit balances online, which was already will depend on a variety of “My tellers at the window that are way above what we happening prior to March of factors, such as continued aren’t just tellers anymore,” normally expect, and we’re last year, but now it’s really government funding and local said Reil. “They are full-fledged struggling to deploy the level been pushed forward.” support. In the meantime, customer service reps taking of deposits we have because This expedited push away however, hoping for a more the phone calls and answering our customer base is doing from brick-and-mortar shops positive outcome shouldn’t questions the best they can. surprisingly well.” appears to be a primary factor be the fallback option. Creating It’s a manner of communicating Mark Erickson, regional in why people believe the a plan for the worst will with the customers and president of MidWestOne economic recovery might be likely put these businesses getting them what they need Bank, Osceola, has noticed K-shaped. Theaters are being ahead of others while they in the timeframe that they a similar trend in western replaced by streaming services, hope for the best. need it by shifting the resources Wisconsin. But apart from retailers are being won out by “I think there’s going to we have.” these outliers, Erickson their more convenient online be great success for those “The dynamic of being and Sennholz are both counterparts, and restaurants who adapt, learn, and make a small business is going to aware of what’s happening have had to accommodate themselves vulnerable to change,” Sennholz added, “and to the businesses outside of for limited dining capacities. change,” said Erickson. “We’re being able to adapt and adjust the smaller towns where According to Tom Reil, going to make mistakes, and will keep them going.” dedicated communities have president of Waldo State Bank, there will be people out there banded together. it would be ideal to imagine better at something than we (continued on p. 13) APRIL 2021 13

K-Shaped Recovery Assisting small businesses commendable, but — as Reil (continued from p. 12) with financial development added — it may very well not “Are we going to learn something Managing Finances has truly been important. be enough to hold them afloat. from all this? I sure hope so.” If society undergoes this “Money isn’t what During any recovery, permanent change as some drives them,” he continued. – Tom Reil, President the best way that banks can predict, then training those “Resiliency and passion are Waldo State Bank be of assistance to small smaller businesses on topics what drive them. But they businesses is by doing what such as online payments and need that monetary help to they do best: being the K-shaped recovery, the hope new distribution systems may continue that passion.” backbone of their communities for many is that the approach be the difference between a And above all, even the taken throughout this process business adapting and falling combination of adaptability offers a lesson on how to “Be flexible both internally and under, especially when many and financial support will only better deal with unforeseeable externally. Especially if you’re of those businesses don’t go so far. Optimism will be the circumstances in the future. necessarily have access to key to success for businesses a leader during these times, Even for the businesses faring those types of training or and bankers alike, and this well in smaller cities, returning have grace and understand websites. begins from the top down. to pre-pandemic operations is that change is difficult.” “Small businesses have “Be flexible both internally going to be a necessary goal to always had this resilience,” and externally,” said Erickson. emerge successful. – Bill Sennholz, CEO said Reil. “The ones that have “Especially if you’re a leader Until then, it’s important Forward Bank, Marshfield survived have done so because during these times, have grace for banks to continue helping that small business is who they and understand that change is by providing support and in all economic scenarios. are. It’s the lifestyle they’ve difficult.” education, and businesses to “One of the biggest chosen to live. It’s unfortunate “Be positive,” Sennholz have a variety of flexible plans challenges for all businesses to see small businesses in my said. “The news wants to make moving forward. will be access to resources as own community we’ve tried you focus on the negative, “Are we going to learn well as capital,” said Erickson. to help still struggle, but they but you have to be positive. something from all this?” Reil “For those at the bottom of the haven’t given up. They’re People listen to that positivity asked, pausing to reflect. “I K, that’s difficult. So how do committed because they know and that’s a necessary mindset sure hope so.” we help those people? It’s what they’re doing is right, during these times. They listen Paniagua is WBA writer/editor going to be so crucial for and they’ll make it out the to it and they move forward.” – communications. community banks to help other side.” If the best-case scenario provide those resources, The commitment that many occurs and we manage to capital, and education.” of these businesses have is escape the media’s focus on a

The Economic Recovery Alphabet

» With the economic future still uncertain beyond the impacts of the coronavirus pandemic, the chart (below) lists the various shapes of economic recoveries. Each letter (or shape) details a different type of recession and path to recovery.

U-shaped V-shaped W-shaped L-shaped K-shaped Z-shaped Swoosh-shaped Inverted Square (Extended period (Sharp decline (Sharp, repeated (Economy never (Some industries (Sharp decline (Decline followed Root Shaped between decline followed by a ups and downs) fully recovers) recover, others followed by a by rapid recovery (Severe decline and recovery) quick recovery) A W-shaped An L-shaped need assistance) rapid recovery) and gradual return followed by an to the trend line) A U-shaped A V-shaped recovery is some- recovery is A K-shaped recov- A Z-shaped recov- initial recovery that remains recovery sees an recovery is all times referred to typically viewed ery (or two-stage ery is viewed as A swoosh-shaped steady) economy experi- about speed and as ‘double-dip’ as the worst-case recession), is the most-optimistic recovery falls ence a sharp fall sharpness. As the recessions. At scenario. Although where parts of scenario in which between the This recovery into a recession example above first, it can look when the economy society experiences the economy V-shape and the was coined by like the V-shaped shows, there like an economy returns to growth it more of a V-shaped quickly rises after U-shape. After George Soros to scenario, but can be a sharp is undergoing a V- is at a much lower recession, while crashing. It more falling, growth explain that while a more gradual contraction in the shaped recovery base than pre- other parts of than makes up for starts recovering there could be a and slower economy before before it plunges recession levels, society experience lost ground before quickly before rebound from the recovery to pre- it experiences into a second which means it a slower more pro- settling back to the gradually moving bottom, the growth recession levels. an equally sharp contraction before takes much longer tracted L-shaped normal trend-line. back to the slows and settles recovery to pre- recovering to pre- for a full recovery recession. trend line. a step down. recession levels. recession levels. to happen.

» The inspiration for this infographic is attributed to an article, The Letters of Economic Recovery, by Chuang Peck Ming and published in The Business Times. 14 APRIL 2021 Bulletin Board News about people working in Wisconsin’s financial institutions

Promotions and New Hires Loyal Brookfield Citizens State Bank of Loyal First Business Bank announced is pleased to announce the the promotion of Kim Preston addition of Tony Hein (pictured) to senior vice presi- (pictured) as vice president, ag dent, treasury management – Preston Lehnherr East Case Ewan and commercial loan officer. Milwaukee market leader. Madison Fitchburg First Business Bank is pleased Oak Bank is proud to announce to announce the following two career advancements among promotions within its Private associates and a new team Van Ekeren Badtke Otis Hein Howe Wealth group: Brad Howe member. Amber Lehnherr (pictured) to senior vice (pictured), previously Oak president, portfolio manager Bank’s cash management and director of investments specialist, has been promoted in Greater Dane County; to assistant vice president, Nancy Johnshoy (pictured) deposit operations manager. Johnshoy Myers Pomarnke Van Fossen Verbrigghe to senior vice president, Stephanie East (pictured), portfolio manager and previously a personal banker Carri Case (pictured), who Greenleaf market strategist in northeast at Oak Bank, will take over as brings strong communication GreenLeaf Bank recently Wisconsin; Jim Myers cash management specialist. talents to the team as a client announced the addition of (pictured) to senior participant Oak Bank also welcomes service representative. Ryan Kauth as senior vice services and education officer president of lending. throughout Wisconsin and KC Metro; Kevin Pomarnke In Memorium Horicon (pictured) to senior vice Horicon Bank is pleased to Willard Leonard Ogren, 87, of Iron River, Wis., president, trust advisor in died on Friday, March 5, 2021 at St. Luke’s announce the addition of Greater Dane County; Cymbre Hospital in Duluth, Minn. Willard was born on Lori Ewan (pictured) to the Van Fossen (pictured) to Sept. 22, 1933, in Superior, the son of Swan trust administration services senior vice president, trust Leonard and Amanda Sabina (Gustafson) Ogren. division of the bank. In 1952, Willard started working as a teller advisor and director of at Security State Bank in Port Wing, and attended Hortonville fiduciary services in college at the University of Wisconsin-Superior. After one year of college, Wolf River Community Bank Greater Dane County; he left to pursue banking full time. In a short time, he was promoted to bank announces a promotion, a and Jennifer Verbrigghe manager at Security State Bank in Iron River. Throughout the years, Willard new hire, and a new board (pictured) to vice president, and his wife Jeri purchased stock and became the owners of the Security trust advisor, leading their State Bank (Port Wing, Iron River, Brule). They later acquired Security Bank member to its financial team. and Farmers State Bank (New Auburn, Ridgeland, Dallas, Sand Creek, and Jeff Van Ekeren (pictured) Trust Associates team in Bloomer). At 87, Willard was still working at the bank every day closing in joins the organization as southeast Wisconsin. on a 70-year career in the industry he loved and where he always had time vice president of commercial Capitol Bank is pleased to and a story to tell anyone who called or stopped in. lending. Jenni Badtke Willard was very active in the Wisconsin Bankers Association serving announce the promotions of on the Board on two different occasions, and ultimately becoming (pictured) has been promoted Brenda Homeister (pictured) Chairman of WBA in fiscal year 1999-2000. Willard always went out of to assistant vice president. as assistant vice president his way to speak with the staff at events and when he called the office, Amanda Otis (pictured) was of loan documentation and he checked in with us both personally and professionally. Willard cared recently appointed to Wolf Paige Janquart (pictured) deeply for the industry and the association, and he will be missed. River Community Bank’s as controller. Willard also served on many other boards and associations notably the American Bankers Association Council and the Minneapolis Federal Board of Directors. Reserve Bank Nominating Committee. (continued on p. 15) Leave a condolence online at www.downs-lesage.com.

Have good news? To submit a notice, please email [email protected] or mail entries to WBA Bulletin Board, 4721 South Biltmore Lane, Madison, WI 53718. Send photos as JPEG files. Questions? Contact WBA’s Alex Paniagua at 608-441-1237 or [email protected]. APRIL 2021 15 Bulletin Board News about people working in Wisconsin’s financial institutions

Promotions and New Hires Announcements (continued from p. 14) Manitowoc Laura Wiegert Bankers’ Bank is excited to (pictured), welcome Elliot Klim (pictured) senior vice as investment representative. Homeister Janquart Klim Tyler Stilson president – Oregon marketing One Community Bank has Weigert at Investors promoted Heather Tyler Community Bank was (pictured) to vice president, recently named to the marketing and is pleased Customer Experience to welcome Gretta Stilson Gilray Hintz Sauer Stebbins Barry Advisory Committee at (pictured) to the bank as the University of Wisconsin- mortgage sales director. Parkside. Wiegert was selected for the UW-Parkside Schofield advisory committee based Intercity State Bank is on her professional experience, pleased to announce several Gonzalez Cochems Knuth Vos Eggerson accomplishments, and promotions: Krisi Gilray leadership qualities demon- (pictured) has been promoted Waterloo Wauwatosa strated through her customer to vice president, compliance F&M Bank in Waterloo, Stacy Eggerson (pictured) has experience work at ICB. and risk management. Sue Marshall, and Oconomowoc been appointed as community In addition, Wiegert serves Ann Hintz (pictured) has is pleased to announce the president of WaterStone Bank’s as vice chair of WBA’s been named manager of the promotions of Scott Cochems Greenfield/Loomis Road branch. Marketing Committee. newly renovated main office (pictured) to senior vice in Schofield. Ginny Sauer president, commercial lending, Retirement Wauwatosa Waterstone (pictured) has been named and Kasondra (KC) Knuth Greenleaf Financial, Inc. marketing director. (pictured) to assistant vice Terry Lardinois, GreenLeaf announced that president, mortgage loan officer. Bank’s chief lending officer, Sun Prairie in February, Bank of Sun Prairie welcomes has retired after 19 years of Waukesha service. His career began in its board of Trevor Stebbins (pictured), Tyus Maxwell Vos (pictured) 2001 when then bank CEO directors elected Lisa Barry (pictured), has been promoted to project Derek L. Tyus (pictured) and Monica Gonzalez Dave Krutz retired from manager and security officer day-to-day bank operation. to serve on the board (pictured) to their growing for First Federal Bank of directors. mortgage practice. Lardinois will remain on the of Wisconsin. bank’s board of directors.

Staff Changes Announced at Peoples State Bank, Wausau Peoples State Bank President and CEO Scott Cattanach has announced the following promotions (pictured, left to right): Nill Otte Jantzen Lulich Chasteen Bryan Nill to financial advisor of Peoples Wealth Management team; Meredith Otte to vice president, private banking commercial team lead; Denise Jantzen to vice president, commercial banking; Michelle Lulich to assistant vice president, commercial banking officer; Robert Chasteen to assistant vice president, commercial banking officer; Seth Wage to commercial banking officer; Kayeng Moua to assistant vice president, branch manager; Wage Moua Andrasek McDonald Kellenberger Tina Andrasek to assistant vice president, branch manager; Jill McDonald to senior personal banker-officer; Ryan Kellenberger to senior personal banker-officer; Sarah Matsche to personal banking officer;Greg Framke to assistant vice president, compliance; Janene Ball to assistant vice president, director of loan operations; and Janel Thoune to vice president, director of marketing. Peoples State Bank also hired Todd Schultz as a home loan lender. Matsche Framke Ball Thoune Schultz 16 APRIL 2021

Your EDUCATION Calendar Conferences I Summits Schools I Boot Camps Seminars I Workshops WBA Webinars Other Events

APRIL 2021 MAY 2021 • Agricultural Bankers Conference • BSA/AML Workshops 7-8 Virtual half days; $245/attendee 25-26 Virtual half days; $245/attendee • FIPCO Software & Compliance Forum: Deposit • Branch Manager Boot Camp: 14-15 Virtual; $265/bank; unlimited attendees! Managing a Successful Branch (1 of 4 sessions) 26 Virtual half days; $800/attendee; includes 4 sessions • Introduction to Commercial Lending School 19-21 Madison; $795/attendee • Bank Directors Summit 19 Virtual; Pricing TBD • Power of Community Week 19-24 www.wisbank.com/BanksPowerWI • Branch Manager Boot Camp: Maintaining JUNE 2021 Superior Team Performance (1 of 4 sessions) 21 Virtual half day; $800/attendee; 4 sessions • BOLT Summer Leadership Summit 10-11 Wisconsin Dells or Virtual; $150/attendee • Community Bankers for Compliance (CBC) – Session II • Compliance Forum: Session 1 27-28 Virtual half days; Membership (pricing options vary) 22 Stevens Point; Membership (pricing options vary) 23 Madison; Membership (pricing options vary) • Residential Mortgage Lending School • Credit Analysis Boot Camp 27-30 Madison; $1,045/attendee 24-25 Green Bay; $495/attendee • WBA/ICBA Capital Summit • Principles of Banking Course 27 Virtual (complimentary) TBD Locations TBD; $550/attendee

MAY 2021 JULY 2021 • FIPCO tour de Compliance Concierge™ • Community Bankers for Compliance 4, 5, Loan/Mortgage Road Shows (CBC) – Session III 11,12 Virtual half days 27-28 Virtual half days; Membership (pricing options vary) • Personal Banker School • Advanced Financial Statement 4-5 Wausau/Rothschild; $495/attendee & Cash Flow Analysis Workshop 29 Madison; $245/attendee • Compliance Management School 4-6 Madison; $795/attendee • Advanced Tax Return Analysis Workshop 30 Madison; $245/attendee • School of Bank Management 10-14 Madison; $1,395/attendee • Capitol Day AUGUST 2021 11 Virtual (complimentary) • Agricultural Lending School • Empowering Women in Banking 4-6 Madison; $895/attendee 11,18 Virtual Series (optional pre-school workshop available on Aug. 3) & 25 Virtual; $250/attendee

• Trust Conference » Visit www.wisbank.com/education 18 Virtual; $220/Trust Section member; for more information and online registration. $245/non-section member banker » Or email WBA Education at wbaeducation@ • Credit Analysis Boot Camp wisbank.com or call 608-441-1252. 20-21 Virtual; $495/attendee APRIL 2021 17

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» Call Rick Gerber at 1-866-282-3501 or email [email protected] 18 APRIL 2021

Paid Time Off “With so many unknown off the needs of its employees. (continued from p. 1) factors related to COVID, Forward Bank realized early on With people having we had a lot of employees that even if 2021 did provide a “Some people may have worked their way through holding on to their PTO,” glimpse of hope, many of their planned trips they had to the pandemic, a new said Ann Knutson, senior employees might very well cancel because they couldn’t vice president, human continue viewing the situation concern is whether 2021 will travel or didn’t feel comfort- resources director of Bank with caution. The fear was that continue this trend of people able doing so. Some Five Nine, Oconomowoc the additional time off would abandoning their vacation questioned why they would and a member of the WBA simply go unused. take time off if there’s time in favor of more hours Human Resources Committee. “Under normal circum- nowhere to go. There were spent at their desks and “People weren’t sure how this stances, employees can already a lot of factors contributing home offices. was all going to unfold. Even carry over a week,” said to this decrease.” with FFCRA, people were Schnitzler. “We thought A lack of places to go reluctant to use all of their about extending that, but was only the starting point paid time off.” then understood how in a way for this trend. For other tasks such as PPP as reason With so much uncertainty we were almost prolonging employees, uncertainty in the for sticking around. and a hold put on travel, the problem.” future and health concerns “Things got really it made sense that banks Instead, Forward Bank played a larger role in their busy, really quick,” said began reconsidering how offered employees the option willingness to take time off Schnitzler. “Of course, we to accommodate for this to cash out up to two weeks more than anything else. still accommodated for when evolving scenario. Molly of PTO. The option was people wanted to take time Bauer, Bank of Wisconsin announced in the summertime, off. But with mortgages, PPP Dells vice president, human which allowed everyone to loans, and the knowledge “If you’re at a point where resources officer and a fully think about what they that even if time was to be you feel like you have so member of the WBA Human wanted to do and plan for taken off, there weren’t a lot much going on and can’t Resources Committee, noted it. For those who chose to of options for recreation, the possibly take time away, that properly responding use this option, the payment majority of people decided that is exactly the time to this created necessary was made on the Friday they would just keep working.” to use some vacation. reassurance for the individ- after Thanksgiving. This became especially This prevents burnout and uals preparing for any “It gave the people who difficult for employees encourages creativity. unpredictable occurrence. didn’t think they’d use that PTO working remotely. Now that When people are away They ultimately decided to a way to cash out instead,” their home had doubled as do what they noticed other Schnitzler added. “We timed from work, they’re able to their office, taking time off banks were doing. it around the holidays so if think about how they simply meant spending more “We increased our employees wanted to put might take a new time in the place that they carryover amounts for 2021,” that toward holiday-related approach to their work work. Schnitzler added that said Bauer. “Then, time not expenses, they could.” style. They can think especially now with workloads used by the end of June goes She noted that the idea was about developing new leveling out a bit, it’s good into our ‘extended leave bank’ well received, even by those workflows. And it helps to view spending time not which can be used for illness- who decided not to take advan- you keep in mind that life working as an important part related events.” tage of it. People were just isn’t just about work.” of the work itself, regardless Each bank took its own happy to have that element of of where or how you end approach to the situation based choice during a year that vaca- up using that PTO. Whether tions allowed for anything but. you’re simply recharging or looking to spend more quality » A Good Time time with your family, taking to Take Time Off that time away from work is Although these changes crucial for your health and helped to make life easier, well-being. there hasn’t been much of an “If you’re at a point where argument to carry this concept you feel like you have so much over into the new fiscal year. going on and can’t possibly For some, this is a matter of take time away, that is exactly life finally beginning to return the time to use some vacation,” to normal. For others, there is said Knutson. “This prevents a concern that employees are burnout and encourages not taking the time off they creativity. When people are deserve. Many employees away from work, they’re point to the recent growth in work spurred by essential (continued on p. 19) APRIL 2021 19

Paid Time Off (continued from p. 18) able to think about how they might take a new approach to their work style. They can think about developing new workflows. And it helps you How paid keep in mind that life isn’t time off could just about work.” Encouraging employees change in 2021 to take time off comes with several benefits. It can help them gain perspec- tive, recalibrate, and have a positive effect on mental and physical health. “The past year speaks a lot about our workforce and the fact that so many people remote work isn’t an option, are willing to keep powering Knutson said. “We are through, especially last year not scientists, we are not setting allotted time aside “Taking the opportunity when things were so crazy,” doctors, we are not medical for employees to quarantine to clear the mind outside professionals, and we don’t if necessary when returning Schnitzler said. “Seeing of the day-to-day respon- want to pretend like we from a trip is one way to that dedication in this industry sibilities of work is a are. I think that’s important incentivize vacation and stay is amazing.” necessary part of self- because we don’t want to safe in the process. But at the end of the day, care, but prioritizing this step outside of our expertise. “[Bank of Wisconsin she noted that dedication time off doesn’t change doesn’t mean giving up the We have to be able to rely Dells] has set up a bank of on the experts.” the equivalent of 10 days the fact that the spread PTO you’ve earned. Allowing of COVID is still an issue. yourself some extended Knutson noted that when of paid time for anything Making sure guidelines time to relax is part of the you follow the professional that we require you to be out are set in place upon reward for hard work, not the advice that’s out there, you for, such as travel quarantine return to the office gives antithesis of it. have the experts to lean or extra days for illness,” “It’s really as simple as on. And though planning said Bauer. “This is in addition workers the time off they this,” she added. “We don’t is crucial, it’s equally as to our PTO plan and the deserve while preventing give people vacation time with important to not overreach FFCRA time.” any further spread. This the expectation that they’re not when it comes to people’s With all these factors might look different at going to use it.” lives. Managing risk and considered, it is still uncertain each bank, and it doesn’t having a plan can be as whether people will end last have to require any » Returning to the Office simple as asking employees year’s trend of skipping out extraordinary planning.” Taking the opportunity to be honest with where on vacation time. While there to clear the mind outside of they’ve been and if they are still plenty of things to the day-to-day responsibilities believe they’ve been exposed remain cautious of, there is of work is a necessary part to the virus. also reason to be optimistic of self-care, but prioritizing “The banking industry is that bankers are re-evaluating for some much-needed time this time off doesn’t change one that likes to make quick the importance of their out of the office, whether it the fact that the spread of decisions once we have as time off. be for travel plans or to COVID is still an issue. many facts as we possibly “We don’t know what simply unwind. Making sure guidelines are can,” she continued. “This way, the future is going to look “I’m finding and hearing set in place upon return to we can make a more accurate like,” admitted Schnitzler, that more people are planning the office gives workers the decision upfront and won’t “but we’ve seen employees on taking PTO for vacation time off they deserve while have to change our position begin to feel more comfortable purposes,” she said. “It seems preventing any further spread. at a later date.” with traveling again. The that so many people are This might look different Another concern is whether virus is still out there, but beginning to look past the at each bank, and it employers might discourage there are a lot more current situation and realizing doesn’t have to require any people from enjoying precautions in place and that they just need some time extraordinary planning. themselves by placing harsh I think people are really to relax after such a long, “We’ve just been following restrictions on their ability becoming more comfortable.” difficult, and unexpected year. CDC and local health to work once they come back. As Knutson sees it, Paniagua is WBA writer/ department guidelines,” If allowing a few days of employees are preparing editor – communications. 20 APRIL 2021 Property Evaluations A new opportunity under old regulations By Jeff Schmid, CRCM, CERP Trendon explained, It was not that long ago when “Since the inception of new FIPCO’s thresholds requiring real estate appraisal thresholds, Akrivis ShareFI appraisals were raised that Real Estate Evaluation got bankers excited. It meant Jeff Schmid Contact Jeff Schmid at 608-441-1220 Services’ niche is to provide lower closing costs and faster or [email protected] to learn property evaluations to how ShareFI can help you. processing times, but not all community banks in a manner good deeds go unpunished. Just that compliments their credit ask your credit underwriters needs and processes. And the and analysts who have been also meant a substantial that the appraiser or person use of quality evaluations is busy performing real estate increase in internally prepared performing an evaluation is increasing as we see a decline evaluations since 2019. The property valuations. competent, independent, and in appraisers and extended increase in appraisal threshold While this threshold change has the relevant experience appraisal times.” was a new opportunity for and knowledge for the market, With their certified staff lenders to increase their loan location, and type of real of professionals and access » ShareFI is a FIPCO pipelines, most of the appraisal property being valued. I to many of the same data resource designed regulation did not change, would be remiss if I did not sets as full appraisals, they too to meet the needs including the need for qualified emphasize these qualifications, are solving an ever-growing of small- to mid-size and competent staff to perform especially if you have an problem for our industry: financial institutions in such services. As mentioned upcoming examination. increased reliance on good the areas of compliance, in the Interagency Appraisal Just when we thought we evaluations. That fit perfectly risk, and operations and Evaluation Guidelines, might be gaining regulatory into ShareFI’s business model management. an institution should maintain ground, it feels like we took of continuous improvement documentation to demonstrate two steps backwards. Banks and most likely would be a found themselves in a new good fit for your bank as well. paradigm by turning staff As we have learned over into appraisers, but without the years, not all regulatory the necessary education or, relief comes without a price. in some cases, independence. Next time, let’s discuss And you can bet that your appraisal reviews and how next examination will have your bank can become more increased scrutiny, if it cost efficient in this area. Until hasn’t already. then, if you would like to learn So, what is a banker to do more about ShareFI’s compli- to take advantage of the new ance risk and management thresholds? Recently, I sat services or how Akrivis Real down with Trendon Albers Estate Valuation Services can from Akrivis Real Estate benefit your credit operations, Valuation Services to discuss please reach me at jschmid@ this quandary and seek out fipco.com. I would love to chat. alternative solutions. After all, Schmid is FIPCO director – Jeff Schmid ShareFI’s value-added services compliance and management are here to help solve problems services. Contact him at jschmid for community banks. @fipco.com or 608-441-1220.

This consulting and shared services solution offers: • compliance and risk management • operational and financial management • and/or shared professionals services designed to meet the needs of small- to mid-size financial institutions

Contact FIPCO’s Jeff Schmid to get started. May 4 (a.m.); May 5 (a.m.); [email protected] Road VIRTUAL | 608-441-1220 Shows: May 11 (p.m.); May 12 (p.m.) www.FIPCO.com » Learn more or register online at www.fipco.com. APRIL 2021 21 Empowering Women in Banking Virtual Series this May Invest in Your Women Leaders! Take some time to invest in your personal and professional development by joining WBA’s Empowering Women in Banking Virtual Series. Sessions will be held on May 11, 18, and 25, and will be led by powerful, » Receive a copy of Erica Dhawan’s newest book that comes out May 11. Learn more or register online inspiring speakers. This at www.wisbank.com/women. year’s session topics include healing and managing With the summit being Digital Body Language: How Each session will also be burnout in your work and life, virtual, it’s the perfect to Build Trust and Connection, interactive with discussions, the power of connectional opportunity to send a team No Matter the Distance. breakouts, chats, and more to intelligence, and building your of women bankers! The The same team pricing is engage with each attendee. leadership presence. presentations will also be available for WBA Associate The summit is presented by The speakers for this recorded and made available Members, so everyone has the WBA in partnership with the year are Erica Dhawan, to all registered attendees opportunity to invest in their Arkansas Bankers Association, founder and CEO of Cotential, following each live session. women leaders. Associate Michigan Bankers Association, Laura Mael, director of talent Why register individually? Members can also enhance and Ohio Bankers League. and people development at Each registered attendee their conference visibility Please visit www.wisbank. Lift Consulting, LLC, and will receive a copy of Erica and recognition by adding a com/women to register or to Rachel Sheerin, certified Dhawan’s newest book that Conference Sponsorship find more information. professional behavioral analyst. comes out on May 11, during registration!

Congratulations, Graduates! BankWork$ Milwaukee Training Program for Bankers Another BankWork$ class has now graduated! WBA Thank you to the banks also was proud to partner with sponsoring this program: Employ Milwaukee to bring » Associated Bank, Green Bay this nationwide program to » Bank Five Nine, Oconomowoc Wisconsin. BankWork$ is » The Equitable Bank, a free, eight-week training Wauwatosa program to prepare participants » First Federal Bank of in primarily underserved Wisconsin, Waukesha neighborhoods for retail » First Midwest Bank, banking careers. Milwaukee » This graduating class of Spring Bank, Brookfield » Waterstone Bank, Milwaukee four students included Tyree » Wells Fargo Bank Anderson, Pia Moore, Petra Theurich, and Boonna Vue. Immediately after the » Top photo: WBA President graduation ceremony, a hiring and CEO Rose Oswald Poels was on hand to congratulate the event for students was held. students. Shown (left to right) Over the eight weeks, are: Pia Moore, Tyree Anderson, these students learned the Oswald Poels, Petra Theurich, and hard and soft skills necessary Boonna Vue. for entry-level retail and » Bottom photo: Gathered around operations positions. The the Employ Milwaukee podium program began in 2019 with (left to right) are: Vue, Instructor the goal of training 400 Adriene Wright, Anderson, Employ Milwaukee Program students for positions in the Manager Jovo Potkonjak, Theurich, banking industry over the Career Navigator Dominique next three years. Webb, and Moore. 22 APRIL 2021

Understanding an NPS Program and the Value It Brings Gauging customer loyalty and overall product and service satisfaction By Laura Wiegert 0 is considered good; 50 and Additionally, we’ve taken You may have heard the term over is considered excellent; this to the employee level Net Promoter Score (NPS), but Strategic and 70+ is world class. and use an employee Net are you using it at your bank? Connections To get the most value out Promoter Score survey If not, it’s definitely worth Laura Wiegert of an NPS survey, you should (eNPS) to measure employee looking into. also ask a follow-up “why” engagement. This score is NPS is a tool used to question specific to the rating also one of the KPIs we use gauge a customer’s overall given. If someone rates a to ensure a satisfied and satisfaction with your products 9/10, ask something like, engaged workforce. and services, as well as loyalty to leave. However, they also “What is the primary reason Having both an NPS and to your brand. NPS surveys represent an opportunity, as you would recommend eNPS program is a smart are not only used in banking, this group is more likely to us?” For a passive (7/8) ask move. It’s a low-cost, high- the tool is a customer service become a promoter. “What would it take for you return way to have a pulse standard for measuring » A 0-6 score is a Detractor. to provide a 9/10?” And for on both your customers and engagement in all industries, These individuals are unhappy Detractors (0-6), ask “Why did employees — two things you around the world. and can do damage to your you give this score?” need to survive and thrive. The foundation of an NPS bank brand/image. They are What can I use NPS Plain and simple, net program revolves around the also more at risk of leaving. for? At our bank, NPS is promoter is another metric question: “How likely is it To determine an NPS one of our key performance your bank should look at to that you would recommend score, you need to subtract the indicators used to measure make sure you are providing our company to a friend or total percentage of Detractors our success in serving the an exceptional experience colleague?” Respondents from the total percentage customer. We survey customers for your customers, both rate this on a 0-10 point scale of Promoters (passives are twice a year, and senior internal and external. Because (0 = Not at All Likely; 10 = considered neutral). An NPS leadership reviews the results without one or the other, we Extremely Likely); with scores can range from a low of and monitors trending. In wouldn’t be here! categorized as follows: -100 (if every customer is a addition to the score itself, Wiegert is senior vice president – » A 9 or 10 score indicates Detractor) to a high of 100 (if we find great value in marketing at Investors Community a Promoter. They are loyal every customer is a Promoter). reviewing the open-ended Bank, Manitowoc and vice chair customers who will keep Most likely, you’ll fall comments provided in the of the 2020-2021 WBA Marketing buying and referring others. somewhere in between. In fact, “why” follow-up question. Committee. » A 7-8 respondent is called according to CustomerGauge, Here we look for themes This column is published a Passive. They may be satisfied the average NPS score for and patterns we can use for bi-monthly in Wisconsin Banker customers, but they are banking/financial services is improvement as well and is written by members of the unenthusiastic, with a potential 34. In general, anything above as celebration. WBA Marketing Committee.

GET INVOLVED. DATES: APRIL 19–24, 2021 What is the WBA Power of Community Week? The WBA Power of Community campaign brings our member bankers together to celebrate your commitment to the communities you serve. During the week, we encourage all bankers to engage in one or more community service activities.

Commit to participating online at www.wisbank.com/BanksPowerWI

Questions: Contact WBA’s Lori Kalscheuer at [email protected] or at 608-441-1250. APRIL 2021 23 Teach Children to Save Day is April 22 Online resources to enhance your virtual or in-person presentations Thank you to every bank that teachers, and other com- additional online resources an activity to go with the ordered their free Reading munity members who such as in- book you choose. If you Raises Interest Kits to might be interested structional plan to record a video of promote financial literacy in letting you speak videos and yourself or another banker throughout the schools in their with their class or and down- reading the story and would community! Participating in group. If your class- loadable like help from WBA, we National Teach Children to rooms are still operating activities to help further can be of assistance by Save Day is an easy way to virtually or are not currently benefit the various capacities of using Zoom to record the promote financial literacy to open to visitors, consider classrooms. You can plan your presentation and create a Wisconsin’s youth. This year’s recording a video of a banker presentation by reading the personal YouTube link that Teach Children to Save Day is reading the book provided to book and lesson plan included you can share with your on April 22, and the Wisconsin distribute to classrooms and in your kit, or by choosing intended audience. Bankers Foundation is excited promote the importance of another book from the list of Visit www.wisbank.com/ to help you and your staff financial literacy. Remember recommended books if your ReadingRaisesInterestKits conduct successful classroom to be flexible in assuring that intended age group is different today or email Mike presentations. your plan will work for them. from the book provided. It’s Semmann, msemmann@ To start developing your The kit includes a lesson a Habit, Sammy Rabbit! is wisbank.com or Alex plan, make sure to contact plan appropriate for students great for ages 5 and up, while Paniagua, apaniagua@ teachers to make the most of in Grades K-2 (ages 5+) and Sammy’s Big Dream found on wisbank.com for more your bank staff’s connections focuses on the concepts of the online resource is perfect information on how to best use with your local school districts saving money and habits. for ages 7 and older! your Reading Raises Interest and identify potential school The Foundation is From there, you can create Kits to promote financial administrators, principals, also excited to announce your own list of questions or literacy in your communities!

Banks Power Wisconsin Power of Community Week is April 19–24 During the week of April on the state and highlight your your community — but many WBA will highlight your hard 19–24, 2021, the Wisconsin involvement in community others do not. This state- work through social and print Bankers Association Power service projects, both during wide campaign is the perfect media to show the ongoing of Community campaign this week and year-round. Even opportunity to showcase commitment displayed by will bring together our in 2020 during the pandemic, the tangible ways in which Wisconsin’s banking industry. member banks to celebrate banks found creative ways to Wisconsin’s banking industry If you know how you’ll be your commitment to the support their local businesses empowers the communities participating in Power of communities you serve. and organizations and it serves, whether it’s Community Week, visit the We encourage all bankers provide support during a volunteering at a local non- page listed below to share to engage in one or more time of immense need. From profit, fundraising for a your plan with WBA and make community service activities monetary and food donations charitable organization, using sure your bank is added to throughout the entire month as to volunteerism, there was your office to collect items to our state map! well as this particular week. no shortage of assistance be shared with a local group, or Visit www.wisbank.com/ This campaign will bring given to those in need. participating in National Teach BanksPowerWI for more together the efforts of the We know how much time, Children to Save Day. information on how your bank Wisconsin banking industry effort, and resources you During the campaign can participate in this state- to show our collective impact dedicate to strengthening and continuing after it ends, wide effort. 24 APRIL 2021 Legislative Session Off to a Great Start for Wisconsin Banks Tax Conformity, PPP Deductibility Bill, and ECORA Legislation Tax Conformity, It also included a provision exemption brought forth by » Wisconsin Act 4 assures PPP Deductibility Bill allowing business expenses this bill will allow countless those who aid the state and Gov. Tony Evers has signed paid for with PPP loan dollars businesses and organizations the public during a pandemic Assembly Bill 2, as amended, to be deductible at the state to continue their work or or other emergency that their into law as 2021 Wisconsin level, as they are at the federal begin opening their doors actions and good intentions Act 1. The bill contains a level. Had this issue not been with employee and customer are met with in-kind action wide range of state-federal addressed, Wisconsin small safety as a continued priority. by government. Wisconsin tax conformity provisions. businesses who received PPP The passing of this legislation businesses, non-profits, loans would have faced over through bipartisan approval schools, and homeowners $400 million in surprise tax is a significant achievement can count on a measure of Wisconsin’s financial insti- implications over the next for financial institutions and consistency and security as tutions continue to be on three years. The Senate and several other entities operating we look to emerge from the the economic frontlines of Assembly approved AB 2 in during the COVID-19 pandemic. COVID-19 pandemic. WBA the crisis and have been an overwhelmingly bipartisan Wisconsin’s financial thanks everyone who played since its inception. Before fashion, 27-5, and 87-3. institutions continue to be on a role in the passing of this government programs were This PPP fix became a high the economic frontlines of the important legislation. even developed, financial priority because of the negative crisis and have been since its impact it ultimately would inception. Before government institutions across the state WBA Supports ECORA have had on bank customers. programs were even developed, were already proactively Legislation for Wisconsin Gov. Evers also signed Janu- financial institutions across the During the first quarter engaging with their customers ary 2021 Special Session state were already proactively of this legislative session, to determine the impact the Senate Bill (SB) 1, now 2021 engaging with their customers tax reform and liability pandemic was having on Wisconsin Act 4, which WBA to determine the impact the reform are seeing significant their financial well-being. played a key role in. pandemic was having on their Establishing the civil liability financial well-being. (continued on p. 27)

Over the first three years of the AHP, WBA member banks collectively SAVED OVER $1.5 MILLION!

If you have questions or would like more information about WBA’s Association Health Plan (AHP), please visit www.wisbank.com/AHP or contact:

Daryll Lund Brian Siegenthaler [email protected] l 608-441-1203 [email protected] l 608-441-1211 APRIL 2021 25 2021: Looking Ahead, Beyond the First Quarter Seven trends for WBA and its membership By Mike Semmann Helping Associate Members 2020 moved at a frenetic Support the Banking Industry Advocacy Officer pace and carried over into Association WBA’s Associate Members Help advance Wisconsin’s Update the first quarter of 2021 are critical to Wisconsin’s banking industry and through expanded government Michael J. banking industry. The virtual provide a leadership programs, regulatory changes, Semmann movement has created an experience for one of your virtual business conferences, opportunity for almost all bankers by signing up a and more cleaning supplies vendors to optimize their member of your team to be than can fit into bank relationship with WBA. a WBA Advocacy Officer. storage areas. Thanks to its gets the worm and many hands You’ll be joining over 100 membership, the Wisconsin make light work. Software and Research banks that have already Bankers Association provided Helps the WBA Foundation named someone. answers to thousands of Moving From Virtual Scholarships and Programs Email John Cronin, legal/compliance questions, to Hybrid to In-Person This year, the Wisconsin [email protected], participated in the civic process WBA has begun the process Bankers Foundation invested or Mike Semmann, (elections) with great success, of moving from 100 percent in two different software [email protected], and continued to offer high- virtual events to hybrid with the platforms to help bankers to get the name of someone quality events in a variety of ultimate eye of moving to increase the financial capability from your bank on the ways. Well done, WBA. in-person for appropriate events. of Wisconsin’s residents. Advocacy Officer list. During the remainder of These WBA events include The 2021 Foundation Silent 2021, WBA continues to seek committee meetings, fundraisers, Auction was powered and listen to member input, as well as conferences with an by GiveSmart, a virtual endeavoring to provide the understanding that travel times fundraising platform that and assistance to the WBA type of service you have come are important and bankers specializes in making an Government Relations to expect. Here are a few items need options. auction experience seamless Committee. As part of the trending at WBA to consider. and enjoyable. To create volunteer position, the Matching Attendee Expecta- a streamlined application Advocacy Officer may read Planning for 2022 Elections: tions for Virtual Events process for students and articles, perform research, From Redistricting Certainly all bankers have a more efficient review manage internal and external to Online Giving experienced the entire spectrum process for bankers, WBF communication, contact While it felt like the 2020 of quality conferences, webinars, used SmarterSelect, a virtual legislators, and work with elections lasted a lifetime and meetings, and other virtual scholarship review software community leaders as certainly took a toll on this events. The technology learning solution. The Foundation well as others in the bank. country, the importance of curve was steep for many, and scholarship program is a great Similar to the WBA BOLT civic participation continues. the entire state of Wisconsin opportunity for all graduating Section, these bankers have In 2020, WBA members learned the value of a stable, seniors who will be attending special opportunities for peer surpassed the previous year in high-speed internet. WBA did a Wisconsin state-accredited networking, educational political action fundraising, its part by investing in virtual college, university, or state- growth, and leadership and 2021 looks to be strong event technology across a operated technical school OR development. You can learn with the inclusion of new variety of platforms that allowed individuals who are employed more about the position of online giving. However, 2022 the staff to provide video solu- by/have a parent or guardian Advocacy Officer and more at will bring candidates for the tions for members, sponsors, employed by a WBA member. www.wisbank.com/advocacy. U.S. Senate, U.S. House, and speakers alike. WBA Governor and Constitutional learned that speakers and events Providing Leadership Upgrading Online Presence Officers, half of the state with interactive presentations, Opportunities Through the to Connect Bankers Senate, and the entire state polls, breakout rooms, and other Advocacy Officer Program In 2020, WBA asked Assembly. This includes a creative formats are more The Advocacy Officer is a several of its committees once-every-decade redistricting engaging and create a new sense volunteer position coordinating to review new types of process that could give of connection. By continuing to regulatory, legislative, and software that would help bankers new representation provide quality virtual events, community advocacy efforts create a version of an “online at the state and federal levels WBA will provide bankers with for the bank to achieve the community” for members. of government. The banking engaging discussions surround- advocacy goals of the WBA. Once in place, bankers will be industry will successfully ing high-quality content. An Advocacy Officer helps able to leverage technology to manage governmental risk by Whether it’s the Legal Live your bank and the industry by better connect with their peers planning and participating in programs, the new Midwest providing input on legislative and share best practices. advocacy efforts now as two Economic Forecast Forum, or and regulatory policy items Semmann is WBA executive vice clichés apply: the early bird a committee meeting. as well as strategic direction president – chief operations officer. 26 APRIL 2021

Community Advocate of the Month

Wisconsin’s bankers are the definition of “community advocates” in all that you do every day to improve your local economy through your bank’s products and services, as well as through your generous philanthropy of time and money. This column shares and celebrates the diverse backgrounds, experiences, perspectives, and innovation of some of the extraordinary bankers in this state. Rose Oswald Poels

The following is a brief interview between WBA President and CEO Rose Oswald Poels and Citizens State Bank of Loyal President and Q&A CEO Travis Holt. Read past interviews at www.wisbank.com. Rose: How did you first get into stall, but it does take away from its maximum “horsepower” the banking industry? through reduced local wages and reallocation of deposits out Travis: I joined Citizens State Bank of the community in favor of faster-growing, larger cities. (CSB) of Loyal in 2002 as an invest- ment officer and ag business planner. Where do you believe the industry’s greatest challenges After graduating from UW-Madison in are in the next three to five years? 1993, I began employment at Equity There are two primary risks that I see in banking in the Livestock in various roles, eventually next 3–5 years. First, keeping up with technology and leading the Commodity Marketing the information security risks behind that technology. As Travis Holt Division. As part of that role, I worked consumers demand more “instant” use of their money and with clients on farm business plans (frequently for farms greater “ease of access,” keeping financial assets safe is that were struggling financially). While I had not really going to become a greater risk. I am already seeing a shift thought about banking as a career, the work on business to outsourcing in information management and security plans led me to work directly with many financial services and I believe that trend will continue. The second risk that professionals in agriculture throughout Wisconsin. One of keeps me awake at night is the unprecedented government those banks was CSB. In 2002, CSB offered me a position stimulus that has been put into the economy in the past with the bank to help farms write business plans and to year. While we all have to deal with the compressed margins expand their retail investment program. Being at a small caused by significant liquidity, it is the unknown risks of this community bank, my role covered many areas and provided stimulus that pose a risk to banking. Whether it is inflation, me the opportunity to grow in my knowledge of banking. interest-rate risk, increased taxes, recession risk, or asset It was those opportunities to learn (often by trial and error) bubbles created from all the cash being distributed by the and the mentoring of the bank’s chairman, Gary Weirauch, government, something has to give, and it is likely to do so that allowed me to move up in management. within the 3–5 year timeframe.

What is your favorite aspect of your role at your bank? Please describe your current role at your bank and I often tell people that what I enjoy most about working at share with us one of your more rewarding experiences. a small community bank is my ability to be involved in all I am the president, CEO, and chairman of Citizens State aspects of the bank, which I really do enjoy. But at the end of Bank of Loyal. I also am a registered investment advisor and the day, what keeps me going is working with our customers. run Citizens Financial Services, the bank’s retail investment Community bankers have a unique role in their communities division. I serve as a director for Bankers’ Bank. From an in that they are often called upon to give advice on a wide experience perspective, there are numerous times that I range of financial topics. Whether it is assisting in retirement have been able to give financial advice that has helped planning, farm expansion, business planning, or helping people meet their financial goals. But I think that the most individuals with family finances, helping our customers solve rewarding experience for me is helping people on their worst their life’s financial problems is what I truly enjoy. days. That may be helping someone organize their financial life after the death of a spouse or stopping someone from What do you wish the general public understood about losing money in a fraud scheme. I pride myself in taking the banking industry? the time needed to meet personally with any customer who With the continued consolidation of banking services, needs my help. Sometimes these meetings have positive I really wish that the general public would have a better outcomes and sometimes negative, but in all cases, our understanding of what community banks mean to a local customers need the help, and I work hard to make sure economy, especially in rural Wisconsin. The ability to focus I am able to provide the best advice possible. local deposits back into local community development is the engine that drives local economies. Banking Oswald Poels is WBA president/CEO | [email protected] consolidation doesn’t completely cause that engine to 608-441-1200 | Twitter: @RoseOswaldPoels

Do you know a banker who should be recognized as a Community Advocate for the work that they do? Nominate them today by emailing Rose at [email protected]! APRIL 2021 27 Bankers Marketplace

HELP WANTED Want to See More Ads? Compliance Officer Visit www.wisbank.com to view a Advertise Your Next Job Opening Richland County Bank, an indepen- full listing of job postings or for more information on placing or responding with WBA in Wisconsin Banker dent Community Bank in southwest to an ad. Wisconsin, is seeking a Compliance Are you looking to get the word out about a career working Officer. The Compliance Officer will at your bank? The best way to attract dedicated and highly be responsible for the compliance skilled employees is to post in Wisconsin Banker! management process for the Bank, security, typically equal to 5+ years Wisconsin Banker goes out to an estimated readership ensuring that all staff and the Board of banking experience. To apply, of Directors comply with all state email resume to: rcbmarketing@ of 9,000 people every month, and each published advertise- and federal regulations as well as mail-richlandcountybank.com, ment includes a digital posting on WBA’s website as well. internal policies. Duties will include, Equal Opportunity Employer, WBA makes it easy to advertise your new job opening but are not limited to: Monitoring M/F/D/V. along with its responsibilities, requirements, and location, bank-wide training requirements and provide refresher sessions Loan Operations so you can find the perfect candidate for every new position as needed for directors, officers, First National Bank at Darlington is at your bank. supervisors and staff; complete and currently seeking a full-time loan To find out more about advertising career opportunities monitor the Compliance Calendar operations person for their at your bank, email [email protected] or of upcoming regulatory changes Darlington location. Responsible go to www.wisbank.com/classifieds. that may have a bearing on the for processing loan transactions Bank; monitor compliance direction and providing excellent service to through compliance checks, reviews, customers and employees. Strong audits and updated self-assessments; organizational and computer skills oversee the compliance management are required. Full job description program and report to the Board available at time of application. To of Directors. This position requires apply, please contact John Knellwolf a thorough knowledge of banking at [email protected]. Post Open Intern Positions for Free regulations, compliance, and Equal Opportunity Employer. WBA member banks can post open internship positions in the Bankers Marketplace, free of charge. If you have questions, email [email protected] or visit www.wisbank.com/classifieds.

Legislative Session WISCONSIN BANKER Continuing the necessary (continued from p. 24) WBA Mission We promote a healthy environment for banks in Wisconsin push toward this reform, Statement through actively advocating, educating, and supporting our members. movement with the potential Wisconsin Rep. Ron Kind and Association Officers: Paul Kohler (Chair), President/CEO, Charter Bank, Eau Claire to impact the agricultural Iowa Rep. Randy Feenstra Kenneth D. Thompson (Chair-Elect), President/CEO, Capitol Bank, Madison industry in Wisconsin and introduced the federal ECORA Daniel J. Peterson (Vice Chair), President/CEO, The Stephenson National Bank & Trust, Marinette Mark Meloy (Past Chair), CEO, First Business Bank, Madison beyond, specifically as it legislation that would remove Rose Oswald Poels, President/CEO, Wisconsin Bankers Association, Madison relates to the Enhancing Credit taxation on income from Association Board of Directors: Opportunities in Rural America certain farm real estate loans Alvaro Araque Paul J. Northway, President/CEO Senior Vice President, Director of Consumer American National Bank Fox Cities, Appleton (ECORA) Act. made by community banks, and Private Banking, Johnson Financial Group Joseph (Joe) W. Peikert, President/CEO The end of the 2019-20 allowing banks to lower loan James R. Chatterton, President Wolf River Community Bank, Hortonville National Exchange Bank & Trust, Fond du Lac Jennifer L. Provancher session saw a bill introduced rates and more efficiently serve Mark Erickson, Regional President President and Chief Executive Officer on this topic, though it these borrowers. MidWestOne Bank, Osceola The Equitable Bank, S.S.B., Wauwatosa Donna J. Hoppenjan, President/CEO Thomas A. Reil, President ultimately did not move out WBA is proud to announce Mound City Bank, Platteville Waldo State Bank of committee. In February Gerald H. Jacobson, President Teresa (Terry) Rosengarten, President/ our support of this legislation Northwestern Bank, Chippewa Falls Chief Operating Officer, Unity Bank, Augusta of 2021, Kansas Governor as many members of the ag Timothy J. Kotnour, President/CEO Mark Wierman, President Laura Kelly signed the sector continue to deal with State Bank Financial, La Crosse Ixonia Bank Wisconsin Banker is published by Wisconsin Bankers Association, 4721 South Biltmore Lane, Kansas Bankers Association- the evolving challenges of the Madison, WI 53718; Telephone: 608-441-1200; Fax: 608-661-9381; www.wisbank.com. supported SB 15 into law. pandemic. This legislation has Cassandra Krause, Editor Advertising: 608-441-1216 [email protected] This state-level tax equity and the opportunity to assist our [email protected] economic recovery package farmers, offer better rates and To report a change of address, email us at [email protected]. contains language very loan terms to homeowners in The publication of advertisements does not necessarily represent endorsement of those products or services by the Wisconsin Bankers Association. The editor reserves the right to reject any similar to the federal ECORA rural communities, and boost advertising or editorial copy deemed unsuitable for publication for any reason. Copy deadline is Act and allows Kansas local economic activity by eight business days before publication date. banks to soon benefit Disclaimer: With the exception of official announcements, the Wisconsin Bankers Association ensuring that the agricultural disclaims all responsibility for opinions expressed and statements made in printed articles and from the same tax-exempt industry will receive increased advertisements in the Wisconsin Banker. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the under- status at the state level access to low-cost credit that standing that the publisher is not engaged in rendering legal, accounting or other professional currently enjoyed by the farm credit institutions are services. If legal or accounting advice or expert assistance is required, the services of a qualified professional should be sought. Farm Credit System. already able to provide. 28 APRIL 2021