THE NEW ZEALAND MUSIC COMMISSION TE REO REKA O AOTEAROA ANNUAL REPORT 2017 - 2018 SUPPORTING THE GROWTH OF THE NZ MUSIC INDUSTRY BOTH CULTURALLY AND ECONOMICALLY, AT HOME AND ABROAD THE NEW ZEALAND MUSIC COMMISSION TE REO REKA O AOTEAROA ANNUAL REPORT 2017 – 2018 Contents Introduction 3 Strategic Approach 2016 – 2020 4 Key Highlights 5 Key Projects 8 Initiatives & Results 2017 – 2018 9 Organisational Health & Capability 21 Organisational Goals 22 Financial Results 2017 – 2018 23 Directory 28 The NZ Music Commission Te Reo Reka O Aotearoa is funded by NZ MUSIC COMMISSION ANNUAL REPORT 2017 – 2018 PAGE 2 INTRODUCTION FROM THE CHAIR The Music Commission is pleased to report on the year 2017-2018, which was the The digital music market allows ever increasing access to offshore markets for NZ second year of our Strategic Plan 2016-2020 focusing on sustainable music careers artists, and we were pleased to see extensive digital impacts this year across the at home and growing the global opportunities for New Zealand artists abroad. recipients of 46 Outward Sound artist grants, whose social media impact (combined Soundcloud, Songkick, Twitter followers, YouTube views and Spotify plays) total over The presence of New Zealand music on the world stage feels like it has never been 432 million between them. greater. Simply by looking at the number of shows by NZ artists listed in our monthly International News newsletter, we see that in the past year alone there have This year we farewelled our Education Manager Michelle Ladwig Williams, and been 1,333 shows by 94 New Zealand artists across 41 countries. The varying artist welcomed Mike Young to the role. Mike has extensive experience as a Head of genres and territories this encompasses is of particular note, as the numbers show Department, Music, in Auckland secondary schools and is bringing a fantastic impact is being made by many artists in many places – and that breadth of creators perspective to the position, which is already showing excellent results. and countries bodes well for the sustainability of our artists’ careers offshore. May 2017 saw the Music Commission take a refreshed approach to NZ Music Month, In the area of sustainable careers at home, the Music Commission was very pleased with a new project team promoting and coordinating the theme ‘Discover New’, and to trial the Industry Internship Programme in 2017-2018, with the financial support of encouraging the discovery of emerging talent and participation in music events. Creative New Zealand for the one-off pilot. The feedback on the structure of the Programme and the results were very positive, with four Interns offered permanent We continued to actively collaborate with other music organisations, and hosted two positions with their Host Organisations and two more undertaking contract work. symposia to consult on the issues and opportunities facing the NZ music sector, ensuring that our strategic imperatives remain up to date and fit for purpose. To secure the future of the Industry Internship Programme, the ongoing delivery of our other industry development programmes, and the ability to further support the It has been a year of stability for the Board, with no changes to the sitting Trustees or increasing number of NZ artists taking their music to the world, the Music officer positions. Our Board self-assessment illustrated continued effectiveness and the Commission was extremely grateful to receive a funding increase from the Board’s willingness for constant improvement. All compliance and documentation Government in Budget 2018. This additional financial input will give the Music review requirements were undertaken and the Board continues to operate with an Commission the ability to do more to create and grow sustainable music careers, open and positive approach. and NZ artists’ international success. We are excited to be able to expand our reach in these areas over the coming four years, and look forward to seeing even more The Board are pleased with the progress made this year towards our overarching great results for NZ artists domestically and internationally. mission, to support the growth of the New Zealand music industry, both at home and abroad. Again this year, almost all of the planned objectives were accomplished, and With the third consecutive year of double-digit growth for recorded music in New the Board commends the Chief Executive, Cath Andersen and the Music Commission Zealand, the local industry has truly transitioned to a digital recorded music market. team for their commitment and enthusiasm in achieving this. As we look to the coming Digital (streaming and downloads) now accounts for more than 70% of music year we anticipate a successful twelve months of supporting NZ artists and music consumption locally, as illustrated in the Recorded Music NZ’s Music Market Report careers in Aotearoa and around the world. 2017. This continued evolution means having a rights framework that values artists and creators is more important than ever, and we look forward to further engaging with the Government as they progress their Review of the Copyright Act in the Victoria Blood, Chairperson coming year. NZ MUSIC COMMISSION ANNUAL REPORT 2017 – 2018 PAGE 3 STRATEGIC APPROACH 2016 – 2020 The vision of the Music Commission is A successful music industry in New Zealand. FOCUS AREA RESULTS AREA A SUCCESSFUL DOMESTIC CAPABILITY MUSIC The mission of the Music Commission is INDUSTRY Supporting the growth of the New Zealand music industry – INTERNATIONAL BUSINESS IN NZ culturally and economically, at home and abroad. GROWTH The Music Commission is: • Contemporary popular music focused • Industry Lead CAPABILITY BUSINESS GROWTH The Music Commission strategic focus areas will be: Domestic Musicians Mentoring & Bands New Zealand music is part of the national cultural conversation Mentoring in Schools Programmes New Zealand Music Month International New Zealand music can compete in an evolving and diverse international Supporting significant cultural recognition events music environment DOMESTIC Supporting the Music Managers Forum & Independent Music NZ The Music Commission strategic results areas are: Capability results Delivering professional development opportunities and resources for the NZ music industry New Zealand music practitioners have the resources and tools for doing better business Facilitating access to offshore expertise Business Growth Results Outward Sound New Zealand music businesses grow their opportunities and successes International music trade events We believe these result areas are interconnected and positive results in INTERNATIONAL one area will lead to benefits for the others. NZ MUSIC COMMISSION ANNUAL REPORT 2017 – 2018 PAGE 4 KEY HIGHLIGHTS Some of the highlights for the Music Commission for 2017-2018 include: • The Going Global Music Summit 2017 hosted over 30 international and 20 local • The Music Commission implemented the pilot the Industry Internship speakers. It was the most successful Going Global to date, with both the Programme with the support of Creative New Zealand, and as a result of the conference and the 12-artist showcase selling out for the first time, and the Programme four Interns have been offered either a full-time or part-time role with speakers testimonials and attendees post-event survey results were very positive, their Host Organisations and two Interns will be contracted on a casual basis. This where over 95% rated the event very good or excellent. is a better outcome than anticipated and reinforces the demand for an ongoing Industry Internship Programme. • The PWC Export Report – Overseas Earnings for NZ musicians 2012-2016 was completed and is available on the Music Commission’s website. • The Musicians Mentoring in Schools Programme was in high demand again, and was oversubscribed by 20% before applications closed in mid-February. 1,660 • The Music Commission supported the Ignite Programme 2018, the music event students across 64 school participated this year, including twenty schools in NZ and production development and mentoring programme for ten 15 – 18 year olds Music Month alone. An additional 243 schools participated in the Bands in Auckland, which this year included a new a music production and engineering Mentoring Programme. stream with four additional placements. • In partnership with Recorded Music NZ, the NZ Music Commission has helped • Girls Rock! Camp Aotearoa, week-long holiday programme for 40 young women shine a spotlight on music education in Aotearoa through the establishment of the where music is the medium to build confidence, empowerment and foster social Music Teacher Of The Year Award for the NZ Music Awards. The Education change, was held in January. The Music Commission assisted finanically and with Manager developed judging criteria and convened an expert panel of judges. planning, particularly in the areas of health and safety, training mentors, and police vetting of staff and volunteers. • James Constable from Rangiora High School was the overall winner of Hook, Line and Sing-A-Long 2018 for his original song ‘The Smell Of Sunscreen’. The NZ Sign • SongHubs is the APRA AMCOS led initiative, supported by the Music Language video version of the song has had over 3,300 views. At Christchurch’s Commission, to grow the songwriting and collaboration strengths of NZ Strum, Strike, Blow event ‘The Smell Of Sunscreen’ was performed by 800 children songwriters. The international writer guests for 2018 were all Nashville based – from 42 schools to a public audience of over 2,000. Kate York, Marc Beeson and Heather Morgan. • NZ Music Month continued its focus on new music with the theme Discover New. • 36 NZ music businesses, including artists, attended music markets or offshore A new initiative was Going Live – a series of Facebook live-streamed events by music trade events to grow their international business in Australia, USA, the United emerging artists from around the country – with one video from Periri King in rural Kingdom and Poland. Hawkes Bay exceeding 24,000 views. New Zealand content on commercial radio hit a ten-year high of 17% one week during NZ Music Month 2018.