november/december2017 THE MAGAZINE FOR TOYOTA DEALERSHIPS
FT-AC concept is bold, ready for adventure
7 1 0 2 nov/dec
C-HR R-Tuned
2 Dealer Doings 9 Unconventional Racer Jerry’s Toyota supports MDA, Valley Toyota Dealers In the heart of pickup truck country, L&S Toyota Association donates $250,000 to hospital and Earl master technician Paul Sexton races a Prius. Stewart Toyota promotes dog-friendly culture. 11 Path to a Better Life 5 Power of New On the Road Lending helps underserved find affordable Custom builds of the C-HR and Camry take center stage and reliable transportation and gain financial insights. at the 2017 Specialty Equipment Market Association (SEMA) Show. 13 Thriving and Driving Classic Toyota’s rental car business is booming 7 Adventure Concept and customers are reaping the benefits. The FT-AC surprises and delights at the Los Angeles Auto Show.
EDITORIAL STAFF toyotatoday.com Published six times per year for Toyota dealers and dealership personnel Sr. Manager Scott DeYager by the Corporate Communications Division of Toyota Motor North America. Manager Lisa Yamada Copyright ©2017 by Toyota Motor North America. Contents may be reprinted with permission. All rights reserved. Editor Karen Nielsen Address magazine inquiries to: Karen Nielsen Writers Dan Miller TEL: 469.292.2659 eMAIL: [email protected] Dan Nied For customer inquiries please contact the Toyota Customer Experience Center: Design AkinsParker TEL: 800.331.4331 For product and company information: WEB: toyota.com TEL: 800.GO.TOYOTA DEALER DOINGS: Jerry’s Toyota Baltimore Dealership’s Fundraising Efforts Help Kids with Muscular Dystrophy
by Dan Miller
Happy Campers Representatives of Jerry’s Toyota, including Chief Communications Officer Bill Bolander (third from left), display tokens of gratitude from the MDA and the children they serve at Camp Fairlee. 7 1 0 2 c e / d v o n 2 y a o d ta t
hy does Jerry’s Toyota go above and beyond to raise oy o W The MDA said it could organize a golf tournament, t money for the Muscular Dystrophy Association of Greater but needed the dealership’s assistance lining up sponsors. Maryland? Bill Bolander, chief communications officer of Bolander and his colleagues rose to the challenge, the Baltimore dealership, has a simple — yet compelling — convincing business partners, suppliers and others to answer to that question. purchase foursomes for $1,500 to $1,850 each. They also “So these kids can feel normal, even if it’s only for one made a new Toyota vehicle available should one of the week out of the year,” he says. “When you hear them say entrants make a hole-in-one. And they rounded up other that’s what this means to them, how can you not try to do prizes, such as tickets to Baltimore Ravens football games, something to help?” to boost raffle ticket sales. The kids, in this case, are children who struggle with All told, Jerry’s Toyota has helped raise more than muscle disorders, often to the point of being restricted to $160,000 via the four golf tournaments held thus far, wheelchairs. And the week is the time they get to spend at including a record $60,000 this year alone. Proceeds from Camp Fairlee in Chestertown, Maryland. Stacy Alford, executive director of the local MDA, the dealership’s annual car show also go to the MDA, says the funds generated by the dealership allow 65 of increasing its total giving to more than $170,000. these youngsters to experience fun summer activities such as “Jerry’s Toyota does an amazing job creating excitement swimming, fishing, zip lining and playing musical instruments for the tournaments,” Alford says. “We serve over 1,500 families. with their peers at no cost to their families. So this money, all of which stays local, has a huge impact. Jerry’s Toyota first rallied around this cause in 2014. We couldn’t be more thrilled to partner with them.” DEALER DOINGS: Valley Toyota Dealers Association Group Donates $250,000, Helps Phoenix Children’s Hospital Reach Funding Goal
by Susan Johnston Taylor
John O’Malley remembers the day in July 2004 he got a in the current facility, and capacity for trauma patients will frantic call from his daughter. more than double. O’Malley’s 3-and-a-half-year-old grandson spent “The new Emergency Department will make a world of several minutes underwater in his daycare’s swimming difference for our staff and patients at Phoenix Children’s,” pool before being rushed to Phoenix Children’s Hospital says Dr. David Notrica, medical director at PCH’s Trauma (PCH). The boy was in a coma for two weeks, but made a Center. “We will now have plenty of space and capability full recovery. He’s now a high school football player and a to serve patients and families who come to us.” straight-A student, says O’Malley, president of the Valley As part of the new facility’s ribbon-cutting on Sept. 16, Toyota Dealers Association (TDA) and general manager at the TDA donated over 500 teddy bears and they delivered Camelback Toyota in Phoenix. them in a 2018 Toyota C-HR. Back then, the Valley TDA was just beginning its donor For O’Malley and many others, the important patient relationship with the hospital. That relationship continues work at PCH hits home. over a decade later. Most recently, the TDA donated $250,000 “Those people gave my grandson a new life,” he says. “I’ve never seen anybody so thorough and so dedicated, but 7 to help Phoenix Children’s Hospital Foundation approach 1 0
2 also so nice to the parents and the grandparents. It was just
c its goal of raising $40 million to fund a new facility to meet e / d
v patient demand. a heartwarming experience, something that I’ll never forget o n Phoenix Children’s is the only Level 1 Pediatric Trauma that they did for us.” 3 Center in Arizona. The current facility was designed to see PCH’s reach extends well past Phoenix, so O’Malley feels y a 22,000 children per year, but actually sees more than 80,000. it’s a fitting recipient for the donation. o d
ta t The new facility will be able to accommodate 100,000 annually. “They’re in Phoenix, but touch our entire region,” oy o t It will have 72 private exam rooms compared to 43 rooms he says.
Furry Friends In addition to a $250,000 donation to Phoenix Children’s Hospital, the Valley Toyota Dealers Association also provided over 500 teddy bears for patients. DEALER DOINGS: Earl Stewart Toyota Man’s Best Friend is Always Welcome at ‘Dog-Friendly’ Dealership
by Kerry Curry
If a dog is man’s best friend, then it makes sense that we bring them with us on our daily journeys. In the case of Earl Stewart Toyota in Lake Park, Florida, dogs have been a fixture for more than a decade. Allowing them in the dealership happened over time, says General Manager Stu Stewart. “We started noticing our customers bringing them, particularly when servicing their vehicles, and we kind of liked it,” he remembers. Eventually, the dealership decided to be outwardly welcoming. It installed dog water stations and marked a grassy spot as a dog walk area. Dog Days Earl Stewart Toyota’s partnership/sponsorship “We used the phrase ‘We are dog-friendly’ in our service with Big Dog Ranch Rescue fits in nicely with 7
the dealership’s dog-friendly culture. 1 marketing and the word got out,” Stewart says. “We have 0 2 c e
retired customers who are widows and widowers, and their / d v o dog is their companion. We wanted them to feel comfortable n bringing their companion here.” 4 y
About three years ago, the canine-friendly atmosphere a o d
attracted the attention of Loxahatchee, Florida-based ta t oy o Big Dog Ranch Rescue, the largest no-kill shelter in the t Southeast. The nonprofit approached the dealership about a sponsorship arrangement. The sponsorship totals more than $100,000 annually, Stewart says. Earl Stewart Toyota donated a van for dog transport and has done TV ads promoting the shelter as part of the sponsorship. It also promotes a “Dog of the Month” on its website and on a live Facebook video and pays the adoption fees if someone adopts the dog. Since the promotion began, 45 dogs have been adopted with the dealership paying $9,000 in adoption fees.
Customer Paula Botkin, a Type 1 diabetic, has been Cuteness Prevails bringing her service dog, Rosebud, to the dealership since General Manager Stu Stewart is in charge of posting photos of dogs available for adoption buying a Toyota Sienna there in 2015. Botkin, who trains on the dealership’s website. When he saw a picture of a terrier-mix named Oreo two years and shows dogs, says she always brings a dog or puppy to ago, he couldn’t resist adopting her. the shop. “We’ve always been welcomed,” she says.
Sleek at SEMA Toyota takes to Vegas with the quickest C-HR ever, and a series of Camry builds from the top names in NASCAR by Dan Nied
Showstopper At 600 horsepower, the C-HR R-Tuned showcased at the Specialty Equipment Market Association (SEMA) show is the fastest Compact Utility Vehicle on the planet.
It’s known as SEMA. That’s short for the Specialty Equipment Market Association show. And in recent years, the annual Vegas party has served as a showcase for Toyota’s most daring and distinguished project cars. So, what did we have this year? When SEMA kicked off in early November, Toyota was ready for the hype. The star of the show C-HR R-Tuned was the C-HR R-Tuned, the quickest Compact The C-HR has been turning heads since it Utility Vehicle (CUV) on the planet. came onto the scene earlier this year. And this Toyota also turned over Camrys to television 600-horsepower version is only going to add to the personality Rutledge Wood and NASCAR drivers hype. It’s the quickest CUV in the world, clocking Martin Truex Jr., Kyle Busch, Denny Hamlin and a 1:25.22 lap at Willow Springs International Daniel Suarez, who each created builds in their Raceway’s 2.5-mile track. It goes from 0 to 60 in own image. 2.9 seconds, and produces 1.2g of braking force and Here are some of the highlights: 1.7g of lateral acceleration.
Rutledge Wood Camry If you’re going to do a special build for the flashiest show of the year, it’s not a bad idea to not only invent your own color (in this case, “Blurple”) but also to print your own parts. Top Gear America host Rutledge Wood did just that with this wide- body, road-going Camry. The hood, front and rear bumpers, and other parts were created with 3-D printing technology.
Daniel Suarez Camry Suarez, the 2015 NASCAR Xfinity Series Rookie of the Year, teamed with the Motorsports Technical Center to create this elegant, but sporty, build. The front splitter and rear wing were custom designed to work in tandem and produce usable downforce at highway or track speeds. “I wanted to keep the Camry’s athletic, refined aspect, but morph it into a track-ready vehicle,” Suarez says.
Denny Hamlin Camry Wouldn’t it be convenient to spend a day running laps on the track, and then use that same car to go out 7 1 0
on the town that night? That was Denny Hamlin’s 2 c e
inspiration when he teamed with Stephen Klitzsch of / d v o
GMP Performance. The duo upgraded the wheels to n 20x10-inch beauties, with tires that add about three 6
inches to each side. The interior is built for both racing y a
and street driving, featuring Recaro racing buckets o d with four-point harnesses for both driver and passenger. ta t oy o t
Kyle Busch Camry In a nod to his image on the track, NASCAR’s defending champion brought some attitude to his Camry build, teaming with longtime NASCAR collaborator Chuck Gafrarar of Chuck G Fabrication. They put metallic finishes on the A-pillars, front bumper and roof, and added a custom ducktail rear wing. And if you’re wondering what this bad boy is called, take a look at the hood. It’s emblazoned with “Rowdy Edition II” badging.
Martin Truex Jr. Camry Truex and the Motorsports Technical Center built a road-going version of his No. 78 Camry Cup Car. It took six different shades of matte black before they found the perfect one. American Racing forged replica wheels of Truex’s on-track sled, and the front splitter and rear lip spoiler create functional downforce. FT-AC Concept
Future Toyota Adventure Concept points to where its SUVs are going and, in turn, where its customers will be able to follow by Dan Miller
In the 1950s, Toyota established a foothold on the Say hello to the Future Toyota Adventure global stage thanks in large part to the practical Concept! appeal of its rugged FJ Land Cruiser. Japan’s Fittingly, FT-AC made its debut in November response to America’s Jeep and Britain’s Land at the Los Angeles Auto Show, where many of Rover helped pave the way for the company’s that mega metro area’s residents escape to the mountains, deserts or beaches for much-needed phenomenal success that was to follow. weekend recharges after a long week of work. So perhaps it shouldn’t come as a surprise that, “FT-AC is a catalyst,” says Jack Hollis, Toyota building on this deep tradition, Toyota intends Motor North America group vice president and to raise the bar on on-road/off-road vehicles once general manager. “It’s both the invitation and the again. And it’s blazing this new trail precisely when medium for breaking day-to-day routines and consumer demand for such experiential SUVs is embracing the unexpected, helping users to be active, surging to an all-time high. to explore and to take their journeys even further.”
A Bold New Concept But it’s FT-AC’s long list of super cool features It’s important to emphasize that FT-AC is not that really set it apart. Take for example: a production vehicle. But make no mistake: This • Multipurpose fog lights — These can be removed concept clearly signals where Toyota is heading. from their pods to illuminate a campsite or be And, in turn, it suggests where its customers will attached to a mountain bike for the occasional be able to follow. night ride. It certainly looks the part. FT-AC rides on a • Infrared cameras on side mirrors — These can long wheelbase with a wide track, emphasizing its record trail runs and, like the fog lights, can powerful stance. Note, also, the wide black front be removed and used to document off-vehicle grille flanked with bright LED headlights. And adventures. its extra-wide fender flares, which provide body • Safari-style cargo roof rack system — Designed shielding, float above 20-inch wheels and beefy all- terrain tires. to haul all types of adventure gear. LEDs at its Front and rear skid plates help protect its short front corners provide ambient lighting around front and rear overhangs. Its generous ground the vehicle, brighten the trail ahead or can serve clearance means it can take on a wide array of off- as a flash for the infrared cameras. Rear-facing road obstacles. LEDs also aid nighttime visibility and can be “And if you’re wondering about the color combo, controlled via phone. it’s called Prospect Green with Fortress Gray accents,” • Wi-Fi connectivity — Footage captured by the Hollis says. “It’s guaranteed to look even more cameras is automatically uploaded to cloud- phenomenal when it’s splattered with mud.” 7
based storage and can be edited and posted via 1 0 2 c
a mobile device. The same connection can also e / d v
be used to livestream the off-road fun to social o n
Ready to Go media fans and followers. The FT-AC is designed to haul all types of adventure 8
• Integrated bike rack — Always at the ready, y gear and has a bike rack that can be stowed when it’s a not in use. it can be securely stowed away when not in use. o d ta t oy o t What About the Mechanicals? As it is a concept vehicle, Hollis didn’t reveal what lies beneath FT-AC’s buff bodywork. But he hinted it’d likely incorporate a torque-vectoring all- wheel-drive system with variable terrain-response settings and four-wheel lock functionality that maximizes traction across many types of terrain. “We also envision that FT-AC would offer a hybrid powertrain option that provides fuel efficiency as well as rugged grunt,” Hollis says. “Who says a hybrid can only play on pavement? Better dynamics, more power and capability, and helps improve fuel economy — all without compromise.” “Be it biking, hiking, kayaking or having a meal in the middle of nowhere, FT-AC has all the ingredients for your next adventure,” he adds.
In the heart of pickup truck country, dealership technician races a Prius
by Dan Miller
Paul Sexton lives and works in southern West Virginia where, as the L&S Toyota of Beckley master diagnostic technician puts it, “if you don’t drive a lifted truck of some sort, you’re seen as an oddball.” If that’s true, then Sexton is truly one of a kind. That’s because, during the workweek, Sexton doesn’t make his 50-mile commute each way to the 7 1
0 dealership in a pickup. He pilots a Prius, Toyota’s 2 c
e iconic hybrid liftback. Then, on the weekends, / d v
o he completely upends conventional wisdom and n battles it out in Autocross competitions — again, 9 in a car that optimizes efficiency over performance. y a
o d This just isn’t done. But Sexton is doing it, ta t successfully. oy o t “People have perceptions about who drives a Prius,” Sexton says. “I don’t fit a single one. need of a new challenge, he decided to go all-in I especially run up against that when I race. At on racing. every event, there are hecklers who make it very “My wife really pushed me to take it seriously,” clear that a guy in a Prius doesn’t belong there. But by the end of the day, they change their tune.” he says. “So, last year, I competed in every event on the schedule and went after a championship.” For the Love of Racing OK, but why a Prius? Sexton’s love of motorsports began at an early The answer to that question dates back to 2008, age, when he and his dad would watch NASCAR when Sexton was rear-ended while driving a Tacoma. telecasts. Rather than replace it with another truck, Sexton As an adult, he dabbled in Autocross in a Celica decided to “just bite the bullet and get a Prius.” and, later, a Matrix. This amateur motor-sports So that’s the car he had when his passion circuit typically sets up road courses with orange for racing resurfaced. Sexton’s first Prius shared cones in large parking lots, with entrants aiming its platform with the Corolla, for which a range to negotiate the twists and turns as fast as possible. of TRD performance suspension parts had been It’s survival of the quickest. developed. Those modifications, along with a set of Then, tragedy struck: Sexton lost his father used competition tires, allowed him to hold his own to pancreatic cancer. Nearly two years later, in in what his rivals began calling the “Franken-Prius.” 7 1 0
Prius Racer 2 c Paul Sexton knows people have perceptions e / d v
about who drives a Prius. “I don’t fit a single o one,” he says. n 10
Photo by Ray Schumin/Blue Ridge Region SCCA y and Matthew Wilkinson a o d ta t oy o t
A More Proficient Driver The results bear that out. Over the past two Sexton bought his current ride in 2016, seasons, Sexton has often finished first or second in choosing instead to compete in Autocross’ street his class — including being named class champion class. Other than stiffer shocks, a Scion xB TRD at the Virginia Autocross Championship in 2016. Now, Sexton hopes his track record will help rear sway bar and beefier wheels and tires, this him secure the contacts and sponsorships he’ll Prius is “bone stock.” Yet, in Sexton’s hands, it’s need to move up a rung or two on the motorsports competitive. ladder. But even if that dream never quite comes “The main disadvantage is a lack of horsepower,” true, he’s already accomplished more than anyone he says. “But the extra torque that kicks in with the ever thought possible with a hybrid. electric motor assist does come in handy. Autocross “To say Toyota is in my blood is an under- courses tend to be very tight, so your ability to pull statement,” says Sexton, a fixture at L&S Toyota out of a corner is crucial. I’ve learned what scrubs for the past 17 years. “I’m changing perceptions, off speed and what helps you carry speed. Just about one person at a time. That’s what drives me. If I anyone can drive a fast car fast. Learning how to had the means, I wouldn’t hesitate to compete on drive a slower car fast has made me a much more a larger stage. I’d love to be able to show more proficient driver.” people what these cars can do.” New Wheels Shalva Moore picks up the keys from Toyota of Richardson for her 2016 Camry, which she now owns after working with the On the Road Lending program. Toyota of Richardson salesman Gary Lowe (center) and Brian Pacheco, sales director, work closely with the nonprofit.
Path to a Better Life On the Road Lending helps underserved find reliable transportation, gain financial insight
by Karen Nielsen
When Shalva Moore first heard about the On the They’re good people.” Road Lending program, she thought it was too Moore is one of about 150 low-income good to be true. On the Road Lending clients who’ve benefited The widowed mother of three didn’t think she from vehicle selection assistance, low-interest could find an affordable loan for a reliable used car auto loans and long-term financial mentoring. with her credit rating. OTRL meets needs for individuals who Now, not only is she driving a 2016 Camry, otherwise wouldn’t qualify for mainstream but her budget and outlook have improved with financing. financial counseling and ongoing support from “We truly believe that a better car leads to a the nonprofit program. better life,” says Michelle Corson, founder and “It’s changed my whole attitude about my CEO of Dallas-based On the Road Lending. “We finances,” she says. “They’re like a family with the want our clients to have affordable transportation learning and encouragement they’ve given me. so they can get to work and lead a healthier life.” Dealership Buy-in A Different Model Toyota of Richardson has worked closely with The character-based lending model doesn’t rely the nonprofit since it launched in Texas four years on credit scores, which are often an issue for low- ago. The suburban Dallas dealership sells about 12 income borrowers. Instead, applicants — who so cars monthly through the program, compared to far have numbered 1,200 and are typically referred two when it first started. But these deals are about by social service agencies — write a personal essay. much more than selling cars. “We can’t make a loan to every person who “What we found is that it makes a huge wants one,” Corson says. “But through the essays, difference for people who have been through we look for those who are resilient, motivated, difficult circumstances,” says Brian Pacheco, sales thoughtful and honest. It takes a lot of courage to director at Toyota of Richardson in Richardson, put that on paper.” Texas. “Especially in our market where you must Moore’s story got Corson’s attention. Her have reliable transportation to hold a job and take husband suffered a series of strokes and health your kids to school. Being able to sell cars and do issues, making it difficult for her to maintain something good for the community makes my steady employment. She only began driving after salespeople feel like they are contributing. They can he died, and has since been able to secure a good see how it’s changing lives.” Corson says Toyota of Richardson treats her job and keep her kids in college. clients well and values not only their time, but So far, the program has only had three the relationship. defaults, which Corson credits to the long-term “Toyota of Richardson is respectful of our clients’ client relationship. “We can stay really close to our clients through time and takes good care of them,” she says. 7 1 0
the life of the loan,” she says. “If someone loses a job 2 On the Road Lending transactions are straight- c e / d forward for the dealership because the numbers are we can defer payments or let clients pay less. We have v o locked in and paid by the organization. a donor fund that helps buy car seats and new tires to n “Although we are not a bank, we function like help keep children safe. We don’t want anyone to lose 12 y one from the dealer’s perspective. We give the check the car, so we’re going to work with them.” a o d to the dealer, so it works like a cash transaction,” Corson plans to slowly expand the program to ta t oy o Corson says. other states. It will be easier with a $1 million grant t that Toyota made in May to improve processes, build IT infrastructure and expand services. Toyota also will
be sharing principles on how to improve productivity and maximize resources at the nonprofit. “Shalva’s story is a great example of how our dealers and nonprofit partners can come together to make opportunity possible, strengthening ties in the community and helping to improve quality of life,” says Al Smith, group vice president, Toyota Social Innovation. Moore admits her skepticism initially kept her from applying for the program, but it’s been a game changer for her family. “I was scared to jump into a car loan,” she Serving Underserved says. “But I’m glad I did. I love my Camry. And the Brad Clark (left), general manager at Toyota of Richardson, talks with Michelle Corson, founder financial coaching is really good. You can change a and CEO of On the Road Lending. “We are whole lot if you put your mind to it.” thrilled to be a part of the On the Road Lending program and are committed to making a positive impact in the community,” he says.
Classic Toyota waded into these uncharted waded into these uncharted Toyota Classic So, practically overnight, that 10-vehicle fleet fleet that 10-vehicle overnight, practically So, grew to 50. Today it’s more than 100, covering every than 100, covering more it’s Today to 50. grew use by serviceuse by customers who needed to get around model in Toyota’s product lineup except for Sequoia. lineup except product Toyota’s model in waters about 15 years ago, setting aside 10 cars for ago, setting aside 10 cars for waters about 15 years in for maintenance or repair were while their vehicles of the the advantages long before it wasn’t But work. business. rental with a full-on retail
TRAC program persuaded them to take the plunge persuaded them to take the plunge program TRAC
“It can be a bit scary when you’re setting up a setting up a can be a bit scary when you’re “It Dan Miller
t goes without saying that Classic Toyota sells Toyota t goes without saying that Classic cars. But what sets it apart from many of its fellow what sets it apart many of its fellow from cars. But the benefit of its overall operations and, most overall the benefit of its its customers. importantly, rental department,” says Brittany Hampton, Toyota Toyota Hampton, says Brittany department,” rental Rent a Car (TRAC) manager at the store in Tyler, Tyler, in Car (TRAC) manager at the store a Rent you that it’s definitely worth definitely it.” that it’s you by Classic Toyota is all-in with a thriving all-in is Toyota Classic retail rental car business
Strategically Positioned Strategically and more business for the dealership versus partnering the dealership versus and more business for Toyota dealerships is that it also rents cars — to cars — to dealerships is that it also rents Toyota tell But I can unknowns. a lot of are “There Texas. need alternative wheels while their vehicles are being are being wheels while their vehicles need alternative customers for means more convenience That repaired. ship’s collision center to better service customers who collision center to better ship’s Classic Toyota’s TRAC desk is located next to the dealer- is located next desk TRAC Toyota’s Classic with a third-party rental car company.
I Photos by Rex Curry Rex Photos by
7 1 0 2 c e d / v o n y a d o t ta o oy t 14 But the return on investment doesn’t end there. there. end doesn’t on investment the return But To maximize these many benefits, Hampton Hampton benefits, these many maximize To “We let people know that we’re here for them for them here that we’re let people know “We The best, though, may be yet to come. The best, though, may be good spot with this, but there’s in a really “We’re showroom. And it’s no coincidence that the TRAC TRAC no coincidence that the And it’s showroom. stresses the need to actively market TRAC. Classic TRAC. market the need to actively stresses every That and/or 25,000 miles. 10 to 12 months These Vehicles. Used Certified Toyota as and sold and “Try Before You Buy” signage in the new-car in the new-car signage Buy” You Before and “Try an ad that appears on the big screen before the trailers before on the big screen an ad that appears on the service graphics theater, at the local movie airport. But more than anything, our success our success than anything, more airport.But always room to grow,” she adds. “In the end, it’s the end, it’s she adds. “In to grow,” always room definitely TRAC about serving our customers. picking them up and dropping them off at the them off at the picking them up and dropping department is in the same building as the collision department is in the same building as the collision department’s shuttle van, billboards around town town around billboards shuttle van, department’s depends on repeat and referral business. Word of of Word business. and referral depends on repeat units often command higher prices and sell faster higher prices and sell faster units often command makes them ideal candidates to be reconditioned to be reconditioned ideal candidates makes them mouth still has the biggest impact.” than those that come by way of lease returns or or way of lease returns by than those that come helps us do that.” helps us do that.” if they need us,” Hampton says. “That includes includes says. “That Hampton if they need us,” repair center. repair wholesale auctions. Hampton says they replace their rental vehicles vehicles rental their they replace says Hampton
Toyota goes about this on multiple fronts, including including this on multiple fronts, goes about Toyota
“The decision to promote rental cars as a stand- cars rental to promote decision “The doesn’t Toyota brands, some automotive Unlike much we’d a car, looking to rent someone’s “If In some cases, it’s a matter of addressing a a addressing a matter of some cases, it’s In also serves customers such as Toyota Classic service customers. But the retail side of it is, by far, far, by side of it is, service the retail But customers. car rental to third-party sell many of its vehicles experience our rentals and then come back and and then come back and experience our rentals another make,” Hampton says. “It’s a great way way a great says. “It’s Hampton another make,” alone retail department was the key turning point department turning point was the key alone retail buy new us.” cars from been in an accident and have put their vehicles put their vehicles and have been in an accident dedicated staff and a fleet and a fleet dedicated staff Stand-Alone Business all-in on the Toyota Rent Rent Toyota all-in on the a Car program, with a product. We definitely have customers who customers who definitely have We product. pressing need. One example is customers who’ve who’ve example is customers need. One pressing representing virtually the the representing virtually other dealers that participate in TRAC. participateother dealers that in center. Another is businesspeople who must travel Another is businesspeople who must travel center. like to take who’d the prospect Or camping trip. companies. Yet many customers would prefer to to customers would prefer many Yet companies. of more than 100 vehicles vehicles of more than 100 stand-alone facility, a stand-alone facility, for us,” Hampton says. “We still offer loaners to our offer loaners to our still says. “We Hampton for us,” entire Toyota product line. Toyota entire market opportunity for Classic Toyota as well as as as well Toyota opportunitymarket for Classic to plant a thought in their head about the Toyota Toyota the to plant a thought in their head about the biggest part of TRAC.” partthe biggest of the C-HR on an extended test drive. into the care of Classic Toyota’s collision repair collision repair Toyota’s of Classic into the care want to rack up miles on cities, but don’t to nearby their personal vehicles. for its weekend the family who wants a Highlander rather put them in a Toyota than refer them to them to than refer Toyota rather put them in a rent a Toyota, if given the choice. That creates a the choice. That creates if given Toyota, a rent Classic Toyota has gone Toyota Classic Enterprise or Hertz that’s going to put them in going to put them in that’s or Hertz Enterprise
Toyota Safety Sense,™* standard on the 2018 Camry. toyota.com/camry
Prototype shown with options. Production model may vary. *Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner’s Manual for additional limitations and details. ©2017 Toyota Motor Sales, U.S.A., Inc.
S A ATCHI & S A ATCHI LOS ANGELES • 3501 SEPULVEDA BLVD . • TORRANCE, CA • 90505 • 310 - 214 - 6000 SIZE: Bleed: 8.75" x 11.25" Trim: 8.5" x 11" Live: 7" x 10" Mechanical scale is 100% of final BY DATE W/C DATE BY DATE W/C DATE No. of Colors: 4C Type prints: Gutter: LS: Output is 100% of final Traffic Diversity Review Panel Print Producer Assist. Account Executive CLIENT: TMS Advertising EXECUTIVE CREATIVE DIRECTORS: F. Costa Studio Manager CREATIVE DIRECTOR: M. D’Avignon Account Executive JOB TITLE: MY18 Camry Print “BRILLIANT” Tracking Production Director ASSC. CREATIVE DIRECTORS: Account Supervisor PRODUCT CODE: 250031 CM5 COPYWRITER: Art Buyer Management Director AD UNIT: P4CB Proofreading ART DIRECTOR: V. Soler CLIENT TRACKING NO: 04794 PH Art Director PRINT PRODUCER: R. Dallas-Noble Ph: 469.357.2053 Ad Mgr./Administrator ART PRODUCER: S. Houghton •Chief Creative Officer PRODUCTION DATE: Aug. 2017 National Ad Mgr. STUDIO ARTIST: P. Ramirez Ph: 469.357.2070 •Exec. Creative Director MECHANICAL NUMBER: ______VOG PROJECT MANAGER: N. Zappas Ph. 310.214.6505 •Creative Director SHOT NO: CAM_MY18_0061_V001 •Assc. Creative Director Corp. Mgr., Mkt. Comm. Copywriter V.P. Marketing •Assc. Creative Director Legal/Product PROOF NUMBER ––––––––––––– SPECIAL INFO: B1194-008704-00 Product TMS Diversity Binder
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