July 31, 2017 Tourism Staff Reports 11 AH 1 of 60
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July 31, 2017 Tourism Staff Reports 11 A-H 1 of 60 DIRECTOR ACTIVITIES- Jack Wert June- July 2017 PERIOD AT A GLANCE 2017 2016 Number of Advocacy Contacts 5 6 Number of Trade Show/Conferences 2 2 Number of Tourism Industry Events 5 6 Number of PR Interviews/Communications 4 4 Promotional Activities 5 4 Advocacy • DMAI Advocacy Committee Meeting • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on marketing plans and future reporting mechanisms for working with Visit Florida • Collier Lodging & Tourism Alliance Board Meetings on tourism issues • Meetings on sports complex design/build process • Meetings with County Procurement on contract issues Trade Shows/Tourism Industry Conferences • Destination Marketing Accreditation Program Board Meeting • Destinations International Board of Directors meetings • Collier County Tourism Alliance Board Meeting • Destinations International Annual Meeting in Montreal on destination marketing best practices and education sessions on social media, content generation and future issues with destination marketing organizations. Tourism Industry • Naples Depot meetings with Naples Chamber and Facilities and Budget Office on the new Information Center at the Depot • Meeting with Community Foundation on Greenway District Project • Meeting with Fakahatchee Friends group on funding requests • Paradise Coast Blueway Committee meeting • Parks and Recreation meetings on booking of facilities for future events July 31, 2017 Tourism Staff Reports 11 A-H 2 of 60 Public Relations/Communications • Press interviews with Fort Myers News Press, NBC-2 and WINK TV • Collier New Hire Orientation on Tourism Promotional Activities/Special Events • Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers. • Meetings with Greg Norman Shark Shootout organizers • Meetings with Pickleball event organizers for 2018 event • Meetings with FBU event organizers on plans for 2017 event • Meeting with USGA golf event organizers July 31, 2017 Tourism Staff Reports 11 A-H 3 of 60 GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager June- July 2017 PERIOD AT A GLANCE 2016 2017 Number of Meeting Planner 96 59 Planners this month + Contacts 52 40 Rfp’s sent Number of Rfp’s leads sent Number of Groups booked 10 3 groups booked Total Room Nights/Econ. Impact 5635 room nights $42,662.47 estimated Economic for Period booked $3,005,948.25 Economic impact Impact 316 room nights booked Number of RFP Enhancement 2 New requests granted funds 5 (RFPE) Requests Number of RFPE’s to Contract 2 1 booked - 1 lost Site Visits 2 Planning one now Number of Shows Attended 3 1 IBTM & post Fam Sales Activities this Period • Attended IBTM International Business Travel Marketplace – Ft. Lauderdale met with 44 meeting planners – one of the best trade shows ever! See Meeting pod photo • Proof ads, newsletters • Prospecting phone and email and follow up on lead generation program with SDR several leads prospected. • Preparations and appointments for FSAE and CMITE, Connect Marketplace for July and August shows • Opportunities to bid Connect Florida Show Fall 2019 and 2018 – JW Marriott is looking at 2019 possible • Successfully bid World Congress of Sports event Rfp and turned over to sports • Took on-line County training class – P card required class • Hosted 4 color ad in Corporate and Incentive magazine for August 20-17 complimentary July 31, 2017 Tourism Staff Reports 11 A-H 4 of 60 • Meeting with Gregg Anderson – Meetings Today – got opportunity to host a May meetings show in the destination – put out to hotels for bid – Hilton Marco Island is bidding and other local hosts have offered to co-sponsor lunches and events for 2018 May to host 30 planners event • Registered for Florida Governors Conference August 28th • Registered for Fall Annual FICP – Financial & Insurance planners conference – put on another wait list Fam Activities: • Hosted 7 Meeting planners post IBTM June 16-19 • HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete • Planning two sites Sales Plan Goal Tracking • Midwest Sales Rep Contract Labor job seeking project finally advertised on Linked In and through County site – open until July 28th • Completed update new design for top 10 reasons planners should meet in Paradise – See Sample attached • On track with sales & Marketing plan for groups • In creative planning process for 2018 sales goals and plan outline for Michelle, Debi and Claudia sales outline. • Held two strategic planning sessions with group hotels and have one more scheduled for July 20, 2017 – this includes CVB annual Strategic Summit June 20 at Naples Botanical Gardens Trade Show Stand IBTB July 31, 2017 Tourism Staff Reports 11 A-H 5 of 60 Pace Report July 31, 2017 Tourism Staff Reports 11 A-H 6 of 60 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Dates June 3 – July 7, 2017 PERIOD AT A GLANCE 2016 2017 Number of Travel Agent Contacts 0 14 Number of Tour Operator 124 Team Total 114 Contacts Number of FAM’s/Site Visits 0 2 Number Trade Shows Attended 1 1 EVENTS RECAP IPW June 4 – 7, 2017 Location: Washington, DC Trends/Comments: Another successful year of meetings with International Tour Operators and our US, UK, German and Brazil Teams. Overall international tour operator business was reported flat or slightly down due to economic and political reasons. Zika was also mentioned in some of the meetings as a contributing factor. Latin American presence much bigger this year as tour operators are looking for unique ways to market themselves from the typical Miami or Orlando packages. This year we hosted a private dinner with our partners and 16 tour operators which was a great way to network and thank the operators for their business and continued partnership. We received rave reviews from all and will consider doing the same for IPW 2018. Jet Blue Training – June 14, 2017 Location: Orlando FL Jet Blue opened a new reservation center in Orlando this year and asked me to train 14 new agents on the destination. I was accompanied by the Hilton Naples and The Naples Beach Hotel & Golf Club. This was the first time anyone has done training in this office and they are looking to put me back on their schedule to do a training with all their agents. FAM’s/Site Visits: IAGTO pre-FAM – June 23 – 25, 2017 Location: Naples, FL July 31, 2017 Tourism Staff Reports 11 A-H 7 of 60 The IAGTO North American Conference took place in Miami this year and our UK Team OOMAC put together a pre-FAM with 11 hand-picked golf tour operators. The Ritz Golf Resort hosted the group and we played golf at Tiburon, The Naples Beach Hotel & Golf Club and La Playa Golf Club. This was a great group of people ready to book business in Naples. Two of the operators have already reached out to me to tell me that they are working to bring groups here. One would be a seniors group from FL and the other is a group from the UK. See also the OMMAC report. Alon Magenheim Site Visit: Alon is a golf tour operator from Argentina that joined the IAGTO pre-FAM but specifically to do site visits of the area. He did not golf with us but did join us for the meal functions. He was very impressed with the properties he visited as well as the various golf courses he toured. He will be working to bring golf groups to the area and he and I will keep in touch as well as meet again in October at LaFIT. Upcoming FAM Trips • Ancoradouro FAM - Brazil Tour Operators August 14 – 17, 2017. TUI FAM Update The Tui group sent out questionnaires to all the attendees that were chosen to participate in the FAM and they chose our airboat tour as the top highlight of their entire itinerary. July 31, 2017 Tourism Staff Reports 11 A-H 8 of 60 SPECIAL MARKET SALES REPORT- Michelle Pirre Tourism Assistant May 2017 PERIOD AT A GLANCE 2017 Number of Travel Agent Contacts 14 Number of Tour Operator Contacts 3 Number of FAM’s/Site Visits Number Trade Shows Attended 1 EVENTS RECAP Show Name: IGLTA 34th Annual Global Convention Location: St. Petersburg # Appointments: 17 Trends/Comments: I recently had the pleasure of attending the IGLTA conference in St. Petersburg. I have to say it was a great learning experience for me. Being the Tourism Assistant I normally do not get to go out and speak directly with travel agents and tour operators, so learning what the leisure market/specialty leisure market is looking for from the other side, was truly a great experience for me. Attached are the contacts I had appointments with, along with other contacts I met while networking. As this was an LGBTQ event, my thoughts of what they look for when traveling, I have to say were way off base! Keeping in mind this is the LGBTQ market, I have to say my whole morning of appointments interests were in the everglades! They want adventure and experiences and I didn’t bring it up first they did! My afternoon was a mix of eco, leisure, and weddings. There is only so much you can show and talk about in 6 minutes. Very short appointments so please send information as they are very interested in eco- tourism. Marketing & Advertising to LGBTQ In the LGBTQ Marketing 101 forum as well as the Millennials forum these are some things I took away for our destination: You cannot lump your LGBTQ Marketing into one group or type, there are many different Niches, there is no such thing as “LGBTQ Market” it’s not one market. The first item LGBTQ look for in a hotel is a good rewards program next they do look for LGBTQ friendly hotels when traveling abroad, this comes in July 31, 2017 Tourism Staff Reports 11 A-H 9 of 60 second, but mainly when traveling internationally.