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DIRECTOR ACTIVITIES- Jack Wert

June- July 2017

PERIOD AT A GLANCE 2017 2016

Number of Advocacy Contacts 5 6

Number of Trade Show/Conferences 2 2

Number of Tourism Industry Events 5 6

Number of PR Interviews/Communications 4 4 Promotional Activities 5 4

Advocacy

• DMAI Advocacy Committee Meeting • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on marketing plans and future reporting mechanisms for working with Visit Florida • Collier Lodging & Tourism Alliance Board Meetings on tourism issues • Meetings on sports complex design/build process • Meetings with County Procurement on contract issues

Trade Shows/Tourism Industry Conferences

• Destination Marketing Accreditation Program Board Meeting • Destinations International Board of Directors meetings • Collier County Tourism Alliance Board Meeting • Destinations International Annual Meeting in Montreal on destination marketing best practices and education sessions on social media, content generation and future issues with destination marketing organizations.

Tourism Industry

• Naples Depot meetings with Naples Chamber and Facilities and Budget Office on the new Information Center at the Depot • Meeting with Community Foundation on Greenway District Project • Meeting with Fakahatchee Friends group on funding requests • Paradise Coast Blueway Committee meeting • Parks and Recreation meetings on booking of facilities for future events

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Public Relations/Communications

• Press interviews with Fort Myers News Press, NBC-2 and WINK TV • Collier New Hire Orientation on Tourism

Promotional Activities/Special Events

• Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers. • Meetings with Greg Norman Shark Shootout organizers • Meetings with Pickleball event organizers for 2018 event • Meetings with FBU event organizers on plans for 2017 event • Meeting with USGA golf event organizers

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GROUP MEETING SALES REPORT

Debi DeBenedetto – Group Sales & Marketing Manager

June- July 2017

PERIOD AT A GLANCE 2016 2017

Number of Meeting Planner 96 59 Planners this month + Contacts

52 40 Rfp’s sent Number of Rfp’s leads sent Number of Groups booked 10 3 groups booked

Total Room Nights/Econ. Impact 5635 room nights $42,662.47 estimated Economic for Period booked $3,005,948.25 Economic impact Impact 316 room nights booked

Number of RFP Enhancement 2 New requests granted funds 5 (RFPE) Requests

Number of RFPE’s to Contract 2 1 booked - 1 lost

Site Visits 2 Planning one now

Number of Shows Attended 3 1 IBTM & post Fam

Sales Activities this Period

• Attended IBTM International Business Travel Marketplace – Ft. Lauderdale met with 44 meeting planners – one of the best trade shows ever! See Meeting pod photo • Proof ads, newsletters • Prospecting phone and email and follow up on lead generation program with SDR several leads prospected. • Preparations and appointments for FSAE and CMITE, Connect Marketplace for July and August shows • Opportunities to bid Connect Florida Show Fall 2019 and 2018 – JW Marriott is looking at 2019 possible • Successfully bid World Congress of Sports event Rfp and turned over to sports • Took on-line County training class – P card required class • Hosted 4 color ad in Corporate and Incentive magazine for August 20-17 complimentary July 31, 2017 Tourism Staff Reports 11 A-H 4 of 60

• Meeting with Gregg Anderson – Meetings Today – got opportunity to host a May meetings show in the destination – put out to hotels for bid – Hilton Marco Island is bidding and other local hosts have offered to co-sponsor lunches and events for 2018 May to host 30 planners event • Registered for Florida Governors Conference August 28th • Registered for Fall Annual FICP – Financial & Insurance planners conference – put on another wait list

Fam Activities:

• Hosted 7 Meeting planners post IBTM June 16-19 • HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete • Planning two sites

Sales Plan Goal Tracking

• Midwest Sales Rep Contract Labor job seeking project finally advertised on Linked In and through County site – open until July 28th • Completed update new design for top 10 reasons planners should meet in Paradise – See Sample attached • On track with sales & Marketing plan for groups • In creative planning process for 2018 sales goals and plan outline for Michelle, Debi and Claudia sales outline. • Held two strategic planning sessions with group hotels and have one more scheduled for July 20, 2017 – this includes CVB annual Strategic Summit June 20 at Naples Botanical Gardens

Trade Show Stand IBTB

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Pace Report

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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT

Claudia Cianfero

Dates June 3 – July 7, 2017

PERIOD AT A GLANCE 2016 2017

Number of Travel Agent Contacts 0 14

Number of Tour Operator 124 Team Total 114 Contacts

Number of FAM’s/Site Visits 0 2

Number Trade Shows Attended 1 1

EVENTS RECAP

IPW June 4 – 7, 2017 Location: Washington, DC

Trends/Comments: Another successful year of meetings with International Tour Operators and our US, UK, German and Brazil Teams. Overall international tour operator business was reported flat or slightly down due to economic and political reasons. Zika was also mentioned in some of the meetings as a contributing factor. Latin American presence much bigger this year as tour operators are looking for unique ways to market themselves from the typical Miami or Orlando packages.

This year we hosted a private dinner with our partners and 16 tour operators which was a great way to network and thank the operators for their business and continued partnership. We received rave reviews from all and will consider doing the same for IPW 2018.

Jet Blue Training – June 14, 2017 Location: Orlando FL

Jet Blue opened a new reservation center in Orlando this year and asked me to train 14 new agents on the destination. I was accompanied by the Hilton Naples and The Naples Beach Hotel & Golf Club. This was the first time anyone has done training in this office and they are looking to put me back on their schedule to do a training with all their agents.

FAM’s/Site Visits:

IAGTO pre-FAM – June 23 – 25, 2017 Location: Naples, FL

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The IAGTO North American Conference took place in Miami this year and our UK Team OOMAC put together a pre-FAM with 11 hand-picked golf tour operators. The Ritz Golf Resort hosted the group and we played golf at Tiburon, The Naples Beach Hotel & Golf Club and La Playa Golf Club. This was a great group of people ready to book business in Naples. Two of the operators have already reached out to me to tell me that they are working to bring groups here. One would be a seniors group from FL and the other is a group from the UK. See also the OMMAC report.

Alon Magenheim Site Visit:

Alon is a golf tour operator from Argentina that joined the IAGTO pre-FAM but specifically to do site visits of the area. He did not golf with us but did join us for the meal functions. He was very impressed with the properties he visited as well as the various golf courses he toured. He will be working to bring golf groups to the area and he and I will keep in touch as well as meet again in October at LaFIT.

Upcoming FAM Trips

• Ancoradouro FAM - Brazil Tour Operators August 14 – 17, 2017.

TUI FAM Update

The Tui group sent out questionnaires to all the attendees that were chosen to participate in the FAM and they chose our airboat tour as the top highlight of their entire itinerary.

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SPECIAL MARKET SALES REPORT- Michelle Pirre Tourism Assistant

May 2017

PERIOD AT A GLANCE 2017

Number of Travel Agent Contacts 14

Number of Tour Operator Contacts 3

Number of FAM’s/Site Visits

Number Trade Shows Attended 1

EVENTS RECAP

Show Name: IGLTA 34th Annual Global Convention

Location: St. Petersburg

# Appointments: 17

Trends/Comments:

I recently had the pleasure of attending the IGLTA conference in St. Petersburg. I have to say it was a great learning experience for me. Being the Tourism Assistant I normally do not get to go out and speak directly with travel agents and tour operators, so learning what the leisure market/specialty leisure market is looking for from the other side, was truly a great experience for me. Attached are the contacts I had appointments with, along with other contacts I met while networking. As this was an LGBTQ event, my thoughts of what they look for when traveling, I have to say were way off base!

Keeping in mind this is the LGBTQ market, I have to say my whole morning of appointments interests were in the everglades! They want adventure and experiences and I didn’t bring it up first they did! My afternoon was a mix of eco, leisure, and weddings. There is only so much you can show and talk about in 6 minutes. Very short appointments so please send information as they are very interested in eco- tourism.

Marketing & Advertising to LGBTQ

In the LGBTQ Marketing 101 forum as well as the Millennials forum these are some things I took away for our destination:

You cannot lump your LGBTQ Marketing into one group or type, there are many different Niches, there is no such thing as “LGBTQ Market” it’s not one market. The first item LGBTQ look for in a hotel is a good rewards program next they do look for LGBTQ friendly hotels when traveling abroad, this comes in July 31, 2017 Tourism Staff Reports 11 A-H 9 of 60

second, but mainly when traveling internationally. Within the states, they know that most hotels are friendly in general, so the little rainbow flag on your page, really isn’t going to do much, and they relate the little flag more to events than to LGBT friendly places. They look at pricing and value. LGBTQ are not luxury travelers, but will go for a moderate price range with a little luxury.

Individual travelers choose rest and relaxation as the number one reason to travel, with museums and culture next, and historical attractions, scenery, foodie, finally beaches falling somewhere in the middle range. When traveling with their partners & spouses they want to share new activities and experiences with romance coming in second.

There are two sets of Millennials, Younger Millennials at pricing and try to go on the cheap, lastly is location in the destination.

Millennials like to travel in groups! Since they are digital all the time, getting together with other LGBTQ gives them a sense of community. Organizing group get togethers to go out on adventures and having experiences together.

Millennials rely on bloggers/influencers for their information, they consider them their “friends” they trust their opinions

Use Video - to reach millennials, Facebook live, YouTube etc…

Millennials do not read printed ads, maybe in an LGBTQ pub, but generally they are not reading print ads. They are completely digital and rely on bloggers/influencers to get their info. If they want to go somewhere, they just google it, they do not use TripAdvisor or YELP etc, they rely on real people reporting real experiences.

Here is an example of a group travel experience orchestrated by an LGBTQ millennial: my son is an LGBTQ Millennial, recently it was discovered that Harry Potter is going to be on Broadway next spring, they put it out on Facebook just like this: “Tim and I are going! And whoever wants to join!” Posted a pic of the article about the show. They have rounded up 25 people, who are now planning a trip to New York! They are coming from as far as LA! But this is what they do, I can tell you so many instances where they have gotten together with large groups of friends and traveled! If it’s something they want to do, millennials will find a way.

Strange but true, *50 percent of millennials have a person they consider to be a BFF, and have never met them! But they consider them their friends, and only know them from the internet

Training in diversity is important to the LGBTQ! The proper verbiage and etiquette is important, especially for weddings 2 women come to the front desk and you automatically assume they want 2 queens, but what if they are married? Here is a link for that type of training for staff: http://www.14stories.com/ and a link to an article about The Ritz Carlton Naples, when they were trained by 14 Stories http://www.14stories.com/_blog/Weddings_Redefined/post/a-gay-wedding-at- the-ritz-carlton-naples Here is another article about The Naples Beach Hotel & Golf Club written in Gay July 31, 2017 Tourism Staff Reports 11 A-H 10 of 60

Travelers Magazine just in case you were thinking that LGBTQ don’t come to our destination and share it, they do http://www.gaytravelersmagazine.com/naples-beach-hotel--golf-club---naples-florida.html

If you want to advertise to the LGBTQ community authenticity is key. The guy with the washboard abs wearing a bikini is NOT what they look for in an ad, if they even read your ad! If you want to get your LGBTQ marketing right, look at the Marriott’s LGBT page, they are #1 in LGBTQ marketing. The reason, they use authentic gay couples, which makes the community feel they are sincere in their advertising and it makes them feel welcome, it resonates with them.

Ft. Lauderdale recently ran an ad using a transgender model. People said “what’s the big deal?” “you can’t tell?!” Well it is a big deal, to the LGBTQ community. They know their actors, models, and community, and they knew she was in the ad. It makes them feel connected and gives them a feeling of welcome and sincerity. Again Authenticity is key!

This is what I took from the educational sessions and from speaking direct to people. The LGBTQ have several niches, they are individual, they come in all shapes, sizes, ages and ethnicities. They all like and want different things when traveling. Eco tourism and adventure seems to be #1 no matter who we are talking to. Please let me know if you need any further information or contacts.

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July 2017 Monthly Report- June Activity Sports–Michael Obyc, Ed Caum , Nicole King

June-USSSA Florida State Championship Event Impact Report

Direct Impact $399,847 Economic Impact $568,724 Room Nights 487 TDC Funding $6400 Acquisition Cost $13.14 Total Local Tax ROI $7,758 TDT $2,514

2017 June – Total Event Impact Number of Events 1 Direct Impact $399,847 Economic Impact $568,724 Room Nights 487 TDC Funding $6400 Acquisition Cost $13.14 Total Local Tax ROI $7,758 TDT $2,514

Development Activities this Period-Michael Obyc

• Attended Parks & Recreation artificial turf Committee Meeting • Hosted Conference Call with USA Weightlifting • Attended an artificial turf site inspection at Barron Collier High School • Hosted a meeting with Paradise Coast TV • Attended webinar for Destination Marketing Association International • Attended Tourism Staff Meeting • Hosted a post-event meeting with US Open Pickleball • Attended monthly Parks & Recreation meeting • Attend June TDC Meeting • Attended Annual Marketing Summit July 31, 2017 Tourism Staff Reports 11 A-H 12 of 60

Development Activities this Period-Nicole King

• Visited all Sporting Events in June • Attended Operations Meeting FBU • Attended Monthly Meeting with Parks & Rec staff • Attended Conference call-social Media Strategy FBU • Attended Tourism Staff Meeting • Prepared Monthly Report • Prepared Economic Impact Reports • On Site Meeting Florida Fire and Sanchez Casal Academy • Attended Post Event Meeting Pickleball • Attended Annual Marketing Summit • Completed NASC Training-SCEE Certification • Attended Webinar for Destination Marketing Association International

Development Activities this Period- Ed Caum

• Intern Job Descriptions Written, Approved • Conference Call with USA Weightlifting • Met with a Baseball Event Producer • Multiple meetings on USGA Women’s Mid-Amateur Championship • Turf Site Inspection Baron Collier • East Naples Community Park Walk Through, Meeting on Pickleball • Attended Annual Marketing Summit • Attended Sports Council Meeting • Multiple Meeting on FBU, news release sent out • Sports Complex Meetings, timeline being developed July 31, 2017 Tourism Staff Reports 11 A-H 13 of 60

PUBLIC RELATIONS & COMMUNICATIONS REPORT June 2017

PERIOD AT A GLANCE

Number of Media Submissions from CVB PR - Total 230 230 • 70 – Meetings or direct submissions • 160 – Naples #1 Best Beach Town local distribution Number of Journalists Hosted in Destination - 4 6 Total • 3 – Don George for Mantitlement Guy’s Getaway • 1 – Mandy Carter – Family blogger at JW Number of News Releases Written and/or News Releases – Issued by CVB - 3 • Naples #1 Beach Town to Live In • IPW – Guest experience transformed on Marco Island • IPW – Culinary scene in FL’s Paradise Coast Publicity Highlights • CBS This Morning segment on unusual sports (not included in agency reporting) events in small cities bringing big economic impact – US OPEN PICKLEBALL featured. Direct contact work with CVB • Trivago: Where to Travel in July – CVB provides info on Naples • Collier Tourism Column on signs of spring/summer, swallow-tailed kites upgraded to Sunday Tropicalia magazine • Collier Tourism Column highlights partners at annual CVB Marketing Summit Top Staff Projects – J. Modys • Attend IPW Int’l Media Marketplace • Ad agency meeting: content video shoot site, • CVB Strategic Marketing Summit • FBU marketing planning meeting • Cover Art Reef press conference; interview Vito Dibari, Diane Flagg about new artificial reef with turtle design • Interviews for assistant position • Copy edits to consumer e-newsletters, rewrite meetings e-newsletter • Edit best beach news release • Edit, rewrites for FBU news release • Ongoing addition of website articles, listings, • Planning for September Brazil Press FAM • Planning for SE Florida travel/food writer FAM or FAMs to highlight getaways, dining • Attend FRLA SWFL meeting at Naples Grande July 31, 2017 Tourism Staff Reports 11 A-H 14 of 60

DIGITAL & SOCIAL MEDIA REPORT Buzzy Ford JUNE 2017 2017 2016 PERIOD AT A GLANCE

Twitter Accounts (3) 180 Post, 2,810 Total Engagements, 352 Post, 3,069 Total Engagements, 70 Link Clicks, 88 New Followers, 72 Link Clicks, 202 New Followers, 101,435 Twitter Impressions 136,657 Twitter Impressions Facebook Accounts (5) 472 New Fans, 9,183 Engagements, 620 New Fans, 20,045 Engagements, 161 Post, 1,649,451 Impressions 92 Post, 1,375,274 Impressions Instagram Accounts (2) 53 Posts, 197 followers gained, 46 Posts, 260 followers gained, 5,894 Engagements, 1,908 Engagements

Website Enhancements

• Updated / Created Event / Deals / Partner Listings • Update Paradise Coast in the News website section • Updated Meetings Page Hotel Deals / Group Deals • Assist various partners with website listing assistance • Post Events to Paradisecoast.com Website • Post Various Deals to Paradisecoast.com Website • Update Sports Website Events • Solved text spacing issue • Trained Ritz Carlton on Listing events • Began work on Tourism Star Awards Webpage • Assisted Paradise Advertising with Google Analytics/Adwords Access • Test Website Emergency Procedures • Renew various expiring domain names • Relaunched Paradise Coast Blog • Enabled Social Media Sharing for Media Center “in the news” articles • Review online visitors guide links

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PARADISE COAST℠ FILM OFFICE

July 2017

PERIOD AT This Year Last Year Spending Estimate New or Repeat A GLANCE

Productions 1 2 $30K 1 new

Working 4 6

Leads Meetings 1 6

Attended Events/ 0 1 Tradeshows Media 0 1

Assisted Location 1 3 Scouts

Production/Lead Highlights • Citizens Pictures – tv reality/lifestyle series filming on Cape Romano. Weather – permitting

(this has been rescheduled) will now begin first week in August • Producer Scott Fort (Bone Tomahawk) is looking for a “film friendly resort” for a low-budget independent film for a three-week shoot –have narrowed it down to 3 Southwest FL properties • HGTV/DIY Network- Ultimate House Hunt – a local property in Grey Oaks is a finalist in HGTV’s popular Ultimate House Hunt in the category of “Outdoor Retreats.” The category is

comprised of seven other homes, including a South African mansion; a waterfront villa in St. Maarten; and a mountaintop estate in Hawaii. Last year’s competition had over one million voters participate. Voting closes: Tuesday, July 18

Future Project Highlights

• A local production company in pre-production for a low-budget horror film to shoot this fall in the Picayune State Forest • Top Gear America/BBC America – re-launching the popular car series (the History Channel’s predecessor shot here in 2013 ) the production company is scouting possible locations in the county July 31, 2017 Tourism Staff Reports 11 A-H 16 of 60

VISITOR SERVICES REPORT- Lori Lou Waddell JUNE 2017

Visitor Profiles

Month Big Oasis Everglades Immokalee Marco Naples YTD Total Cypress Island Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Jan 2017 6,866 11,624 6,840 148 829 1,072 27,379 Feb 2017 8,092 14,656 8,993 80 1,019 1,031 33,871 Mar 2017 7,473 13,196 9,533 350 720 617 31,889 Apr 2017 4,979 10,358 6,205 82 518 457 22,599 May 2017 2,623 6,261 2,765 60 364 292 12,365 Jun 2017 1,989 4,229 1,847 77 254 294 8,690 Jul 2017 Aug 2017 Sept 2017 Oct 2017 Nov 2017 Dec 2017 Total YTD

Naples and Marco Island Domestic Visitor Information Center Visitor Origins

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Naples and Marco Island International Visitor Information Center Visitor Origins

Naples Visitor Information Center

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Naples Visitor Information Center

Activities for the Period

• Attend CVB staff meeting • Share rack card holders with Marco Island Chamber of Commerce Visitor Center • Check rack card par-levels at Naples Depot Museum • Manage booth at Senior Lifestyles Expo • Continue finding Turtles on the Town • Collaborate on sending rack card holders to Marco Island Visitor Center • Collaborate on sending rack card holders to Immokalee Visitor Center • Speak at TDC on behalf of Greater Naples Chamber of Commerce • Deliver tourism/Naples marketing materials for Sports Council Booth for USSSA Softball at North Collier Regional • Went to Gulf Coast Visitor Center-Everglades National Park. Drop off Paradise Coast maps to Jill Wilson. • Stop in at Everglades City Chamber of Commerce Visitor Information Center-closed at time of visit. • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials

Distribution • Naples on the Gulf, Paradise Coast Visitor Guide & Maps, 5th Avenue Guide, Downtown Guide to USSSA event • Gulf Coast Visitor Center-Everglades City-dropped off Paradise Coast Visitor Maps-for Jill Wilson. • 2017 Bike Maps

Attendance • Chamber of Commerce monthly events • TDC Meeting • BCC Meeting • Concierge Meeting • Sports Council Board Meeting • Sports Council General Member meeting

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AVIAREPS- Brazil

Monthly Report

June Activity 2017

MARKET INFORMATION

• GOL Airlines started on June 20, to charge per baggage checked. This is valid for all tickets issued from this date on. See new rules here: http://www.panrotas.com.br/viagens- corporativas/aviacao/2017/06/gol-inicia-hoje-cobranca-de-bagagens-veja-regras_147305.html?lista

• Brazilians are the second largest buyers of properties in Miami, having invested an average of USD 671K per property. (http://www.panrotas.com.br/noticia-turismo/destinos/2017/06/brasileiro-e- 2o-maior-comprador-de-imoveis-em-miami_147253.html?pesquisa)

• Luxury Tourism has generated over USD220M in 2016. One of the markets with greatest growth potential in Brazilian Tourism. This is how the president of Brazil Luxury Travel Association (BLTA), Martin Frankenberg, defines the luxury segment in the country. The entity's annual report will be released on June 27, but he told M&E that the industry handled $ 725 million real in the country last year. The value, though considered high by him, can still improve. For the president, if better exploited, the sector has the potential to grow between 40 and 50% in the coming years. (http://www.mercadoeeventos.com.br/noticias/servicos/turismo-de- luxo-movimentou-r-725-milhoes-no-brasil-em-2016/ )

TRADE

Leisure Sales Calls / Meetings

Name Market Company Objective and Outcome Follow Up

Azul Viagens – TO

Av. Marcos Penteado de U. Ricardo Bezerra Rodrigues, 939 – Training schedule for [email protected]. BR Torre Jatobá, 9th the whole call center On going. br floor – Barueri/SP – team for August. 06460-040 – Phone: 5511 4134.9800 July 31, 2017 Tourism Staff Reports 11 A-H 21 of 60

Ancoradouro – TO

Av. Dr. Liráucio Is now Cesar Turlão Gomes, 55 – Ancoradouro has has defining [email protected] BR Campinas/SP - the final dates for the selection 13024-490 FAM, August 13 to 21. process for m.br participants. Phone: 5519 21373034

They will send MMT – BR MMT will promote a us a proposal workshop for 400-600 for Francisco agents in August or participating Vilmara Souza Matarazzo, 1350 - September that will in this event BR Água Branca - São have the participation that will [email protected] Paulo/SP - 01144- of several destinations include a 080 – Phone 5511 and will include two 30min training 4503.1444 different markets. session per market.

Flytour – TO

Av. Francisco It was discussed at Awaiting Matarazzo, 1350 – IPW the participation signed Michael Barkoczy Torre II – 2nd floor in the Flytour Sales BR documents – São Paulo/SP – Fair, which was [email protected] from Claudia 05001-100 already approved by Cianfero. PC. Phone: 5511 4503.2525

Abreu – TO

Rua Lauro Muller, 116 – Suite 905 – Wants to expand Luca Souza Will send us a BR Rio de Janeiro/RJ – trainings into SP proposal. [email protected] 22290-906 countryside.

Phone: 5521 2586.1806 July 31, 2017 Tourism Staff Reports 11 A-H 22 of 60

Since TAM and LAN became one company, all the Santiago - TO Will send us a products department proposal from Av. Presidente from TAM moved to Brasil, with Latin Riesco, 5711 – Piso Chile, which is why Bruna Batista additional Americ 7 – Las Condes – this contact is not actions for [email protected] a Santiago/Chile based in Brasil. Bruna other stated that they are countries in Phone: 56 2 able to develop a Lat. Am. 26201489 Coop with products + sales campaign for the whole Latin America.

Will send us the project for Orinter Roadshow evaluation was adjusted for when last group trainings in the details are Orinter – TO south for more defined. effectiveness. They Rua da Consolação, are also developing PC has to put Vitor Santos 247 – 8th floor – new products focused together BR [email protected] São Paulo/SP – in niche markets such collateral 01301-903 – as honeymoon and developed for Phone: 5511 destination wedding, destination 3514.4444 and requested wedding and material developed honeymoon, specifically for the there are niche. several requests on this area.

Trend – TO Juliana participated in our last FAM, and Rua Alceu Amoroso stated that all de Lima, 470 – Ed. Juliana Balancin properties visited are Will schedule Niemayer – Suite [email protected] BR already in their new trainings 909 – Caminho das m.br system with personal soon. Árvores – recommendation by Salvador/BA – her. When asked what 41820-770 are the highlight from July 31, 2017 Tourism Staff Reports 11 A-H 23 of 60

Phone: Paradise Coast that 55713016.1500 she believes Brazilians would like she said: “The sunset on the beach, the Everglades attractions and the great food!”

Rossi e Zorzanello – FESTURIS Organizer

Eduardo Zorzanello Rua Garibaldi, On stand by 308/201 – PC is registered for for hotel and BR [email protected] Gramado/RS – FESTURIS. airline tickets m.br 95670-000 reservations.

Phone: 5554 3286.3313

55 is fully booked for trainings until Tatiana gave us a August. Until great feedback on the then, Tatiana 55 destinos (Alatur FAM. She mentioned will work on JTB) – TO several points that developing she believes are Av. São Luis, 50 – the products, positive for the Tatiana Milat 9th Floor – Ed. Itália so when we BR market: the Outlet – São Paulo/SP – have the [email protected] and its variety of 01046-000 training she stores, the diversity of will join us to restaurants, the Phone: 5511 inform the airboat tour and 3217.4176 agencies beaches and its about what pleasant vibe. they have to offer on the region.

Agaxtur has grown to Agaxtur – TO Paulo Biondo 19 stores in the last Will verify BR [email protected] Av. Europa, 884 - few months, with 5 how they can Jardim Europa, São new stores opening market PC for until the end of the July 31, 2017 Tourism Staff Reports 11 A-H 24 of 60

Paulo/SP - 01449- year. They will have sales together 000 new sales promoters with cruises. in Porto Alegre, Phone: 5511 Florianópolis, Brasília, Proposed the 3067.0900 Salvador and Recife. following They will also start trainings for developing niche and approval, segmente packages, a please review. market that has been Dates are TBC growing in Brazil to July/August:

Partne r Investment Market Investment PB Investment PC Operat Operator or

Agaxtu São Paulo - 50ppl r USD 614,35 USD 307,18 USD 307,18

Agaxtu Campinas - 50ppl r USD 995,68 USD 497,84 USD 497,84

Agaxtu Socoraba - 50ppl r USD 889,15 USD 444,58 USD 444,58

Agaxtu Santos - 50ppl r USD 976,20 USD 488,10 USD 488,10

Agaxtu Belo Horizonte - 50ppl r USD 1.038,70 USD 519,35 USD 519,35

Proposal to be Trade Tours – TO approved by Avenida Ipiranga, PB for training 318 - Bloco B - to be done Ricardo Campos Conj. 1001 - Ricardo sent us the until BR República, São following proposal for September, [email protected] Paulo/SP - 01046- the trainings. with the 010 development of product. Phone: 5581 Dates of 99996.4115 trainings TBC. July 31, 2017 Tourism Staff Reports 11 A-H 25 of 60

Partne r Investment Market Investment PB Investment PC Operat Operator or

São Paulo - house team Trade USD 0,00 USD 0,00 USD 0,00

Rio de Janeiro downtown 1 - 30ppl Trade USD 4.500,00 USD 2.250,00 USD 2.250,00

Rio de Janeiro Barra 2 - 30ppl Trade for all trainings for all for all

Cuiabá - 50 ppl Trade trainings trainings

Campo Grande - 50 ppl Trade

São Paulo 1 - 30 ppl Trade

São Paulo 2 - 30 ppl Trade

Sky Events & Incentive Travel – TA Sky specializes in MICE, corporate and Av. Jurema, 185 – Celso Aredes Incentive. They have Information BR Moema - São requested more sent. [email protected] Paulo/SP – 04079- information on MICE 000 about Paradise Coast. Phone: 5511 3791.2217

Águila – TA

Av. Eng. Carlos Priscila will participate Reinaldo Mendes, in a leisure event in Priscila Farias Soroca Collaterals 3200 - Além Ponte Sorocaba and ba sent. [email protected] – Sorocaba/SP requested material for distribution. Phone: 55 15 3358 2644

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MICE Sales Calls / Meetings

Objective and Name Market Company Follow Up Outcome

Training

Name of Number of Market Training Follow Up Company Staff Trained

Promotions (Joint Marketing Activities – JMA’s)

AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon as possible.

Tour Operator Market Description – Coop Actions Launch/Start Status Name

Only one training and the FAM Tour missing. Second training Packages on website: scheduled to June/July in Ribeirão Preto, SP countryside. Date will be defined Ancorado Final stages. BR soon. FAMTour will uro place in August/2017, sponsored by AVIANCA. Date scheduled to 13 to 21 of August.

July 31, 2017 Tourism Staff Reports 11 A-H 27 of 60

Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description Date Status

Southern Largest B2B trade show in Brazilian southern November FESTURIS Registered Brazil region. 9-11

August 13 Scheduled. Tickets PC + PB + Ancoradouro + AVIANCA FAM to 21 FAM BR sponsored by 12 people total (arrival on AVIANCA. 14)

MEDIA RESULTS

Media Meetings

Objective & Name Publication/Media Market Meeting Follow Up Notes

Camila Brandalise Discuss new IstoE BR Meeting opportunities [email protected]

Gardenia Rogatto Discuss new Nao Pira Desopila BR Meeting opportunities [email protected]

Carina dos Santos Brito Portal iG BR Meeting July 31, 2017 Tourism Staff Reports 11 A-H 28 of 60

Discuss new [email protected] opportunities

Caio Martins Discuss new Dubbi BR Meeting [email protected] opportunities

Mauricio Oliveira Discuss new Viagens Possiveis BR Meeting opportunities [email protected]

Antonio Guerra Discuss new MG Turismo BR Meeting [email protected] opportunities

Ray Santos Discuss new Jornal Dia a Dia BR Meeting [email protected] opportunities

DIGITAL RESULTS

Travel3 July 31, 2017 Tourism Staff Reports 11 A-H 29 of 60

Loving Florida July 31, 2017 Tourism Staff Reports 11 A-H 30 of 60

Travel3 July 31, 2017 Tourism Staff Reports 11 A-H 31 of 60

Radio Band News Belo Horizonte

MEDIA LINKS

• Travel3 http://travel3.com.br/noticia.php?paradise-coast-tem-48km-de-praias-para-o-brasileiro-curtir---descobrir-15257

• Loving Florida http://lovingflorida.com/br/everglades-na-florida/

• Travel3 http://www.travel3.com.br/podcast.php?o-que-paradise-coast-tem-para-oferecer-aos-brasileiros-15266

• Radio Band News Belo Horizonte July 31, 2017 Tourism Staff Reports 11 A-H 32 of 60 https://soundcloud.com/radiobandnewsbh/viagens-27062017-o-que-paradise-coast-tem-para-oferecer-aos- brasileiros

MEDIA VALUE

PUBL. MEDIA MEDIA SUBJECT CIRCULATION DATE VALUE

Paradise coast has 48 km of beaches for Brazilians to enjoy + USD Travel3 6-4 200,000 discover 4,200.00

Loving Florida Everglades in Florida 6-9 TBC TBC

USD Radio Travel3 What Paradise Coast has to offer to Brazilians June 200,000 4,200.00

Band News FM What Paradise Coast has to offer to Brazilians 6-27 TBC TBC

USD Total 400,000 8,400.00

SOCIAL MEDIA

Facebook Paradise Coast

Facebook address is www.facebook.com/paradisecoastbr

We achieved a significant rate of engagement and have now over 18,427 likes on the page.

July 31, 2017 Tourism Staff Reports 11 A-H 33 of 60

Promoting Shelling

Post with video Post promoting Fathers Day

July 31, 2017 Tourism Staff Reports 11 A-H 34 of 60

Prospect work for July

• Definition of dates and participants for the press trip • First approach with selected journalists to be invited for the press trip • At least 1 press release to distribute to media • At least 7 media calls/meetings • Definition of process for selecting participants for the FAM and start of selection • Get approval for trainings proposed for scheduling asap • Sales calls • Definition of Social Media management agency • Translation of map listing and scripts

Approved:______7/7/17______

July 31, 2017 Tourism Staff Reports 11 A-H 35 of 60

DIAMONDE

MONTHLY ACTIVITY REPORT

JUNE 2017

EUROPEAN SALES & MARKETING

TOUR OPERATOR ACCOUNTS

 Key Accounts Tour Operator Achievement Cost

DERTOUR Conducted a comprehensive training of the DER Touristik Service Center in Frankfurt. In total we trained 10 agents, including Melanie Belle the product coordinator for Florida from Kuoni and Katharina Volkmar the product coordinator from the Dertour Florida team. We held two sessions and each group was very

interested and took many notes as well as they had questions. About 50% have been to NAP personally. The training was successful and very much appreciated.

Secured and achieved to be included in their newspaper USA, Florida edition with 1 page,

send out on July 14th. The newspaper will be announced in their weekly counter mail 15 of $ 3,400 the newspapers will be send to 8,600 TAs in Germany and 10 to 1,200 in Austria. The newspaper will also be placed on their TA online portal come closer. Other participating partners are St Pete, Ft. Myers, Bradenton/Tampa, Ft. Lauderdale and airberlin.

TUI We achieved inclusion of NAP into the follow up newsletter to the TUI Florida Live event July 31, 2017 Tourism Staff Reports 11 A-H 36 of 60

participants. Input (news of NAP) were provided accordingly.

CANUSA Secured and scheduled a destination training for the travel agents in the Berlin office on August 17th, 2017.

$ 4,000 Secured and confirmed participation at the CANUSA Pow Wow in December. This is an exclusive event which takes place once a year in the CANUSA headquarter in Hamburg. It is the only time of the year, where all the colleagues from the seven offices come together to take part in staff trainings on the destinations and products. This year they will additionally plan to organize a Florida themed beach party in a well-known event location near the Hamburg office. During the staff training sessions, we will get, next to Fort Myers & Sanibel“ as well as „Florida Keys & Key West“ an exclusive opportunity to hold several destination trainings to the sales team.

 Benelux Accounts Tour Operator Achievement Cost

Riksja Travel Dutch TO specialized in long-haul travels. They feature 40 destinations all over the world Evelyn Groenenberg and have a USA website which is called Amerika Online, they work with a building block system for their travels. NAP hasn’t been a building block until we have achieved them to include it on their website in March 17. On top of this we have now achieved them to include the NAP building block also on their separate homepage July 31, 2017 Tourism Staff Reports 11 A-H 37 of 60

“America Kids”, which is focused on family travels to the USA.

Tenzing Travel Secured that the NAP dedicated pages in new Florida brochure will be updated. Sent new images, insider tips and destination text accordingly.

 Secondary Accounts Tour Operator Achievement Cost

Meso Reisen Secured and scheduled a destination training in Berlin on August 17th, 2017. In addition to that we have supported Meso Reisen with brochures for them to distribute to their clients.

TRAVEL AGENTS

 Sales calls: Total of 33 personal visits to travel agents in Saarland, Dusseldorf, Algäu.  Support: We have supported Siamar Reisen a TA in Leipzig with giveaways for their jubilee in August.

EVENTS

 IPW Washington DC o Dates: June 4-7, 2017 o City: Washington DC o Feedback: Attended IPW in Washington DC and held meetings with a total of 20 accounts from the DACH and Benelux market. Please find attached the detailed meeting report consisting of detailed information on each meeting held. A personal follow up was done for each account we met. Summarizing the trade show, we had productive meetings, both with existing TO accounts but also prospective TO specialists in the respective markets. In general, it is a challenging year, for both, the big players and the North America specialists in the German market. The main reason is the currency exchange rate which affects especially families. The “Trump effect” does not help either. Canada gained market share from July 31, 2017 Tourism Staff Reports 11 A-H 38 of 60

the USA, but rather from the Westcoast than from Florida as a beach destination. Interestingly, while the booking numbers from the German speaking markets are either down or flat for Florida, the Dutch and Belgian markets seem to have finally recovered, even though the tour operators do report an increasing competition with the OTAs. Looking at Naples in particular, the booking situation differs from TO to TO but all in all the Westcoast of Florida has gained a lot more market share while booking numbers for Miami and the East coast are mostly down.

 Golf tournament Frankfurter Sportstiftung o Dates: June 23, 2017 o City: Frankfurt o Participants: 80 golf players and 180 guests during the evening event o Feedback: Secured and participated at the golf tournament of the Frankfurter Sportstiftung in cooperation with Rademacher Reisen and the Ritz-Carlton Abama. Frankfurt is a great area with consumers with a high income. As the Ritz-Carlton, Naples sponsored a 5 night stay therefore the NAP exposure was FOC. We had the chance to place brochures and giveaways at the goodie bags which were distributed to all participants. On top of this the brochures where handed out during the tournament, were we could present the Ritz-Carlton and NAP with personal presence. During the evening raffle the name of the Ritz- Carlton, Naples and the NAP logo was shown to all guests. In addition to that, we could secure the NAP logo to be displayed in the golf magazine of the Frankfurter Sportstiftung and have the name of the Ritz- Carlton, Naples and the NAP logo displayed on the website.  Registrations / Preparations o Registration for VUSA AT Seminar (Jan 2017)

MARKETING

Type of Activity Details Cost

NAP B2B newsletter Prepared and sent out dedicated NAP newsletter featuring “summer activities for families” to 2.720 agents in DACH on June 29, 2017. The opening rate 5 days after it was sent out was 19,8 %, which is lower than last time. Could be due to start of summer holiday. 525 opened and in total it was opened 901 times. The B2B newsletter was July 31, 2017 Tourism Staff Reports 11 A-H 39 of 60

successful. Please find screenshot of newsletter attached.

NAP B2C newsletter Prepared and sent out dedicated NAP newsletter featuring “summer activities for families” to 643 consumers in DACH on June 29, 2017. The opening rate 5 days after it was sent out was 27,8 % which is again very high compared to the industries average of 17 %. 177 opened the newsletter and in total it was opened 267 times. All in all, this B2C newsletter was very successful. Please find screenshot of newsletter attached.

Bellinghausen mailing Sent out dedicated Naples newsletter € 2.520 featuring information on things to do at the Paradise Coast to 360.000 consumers in the Netherlands through Bellinghausen on June 10, 2017. Detailed follow up will follow in July.

Facebook group We could achieve a good amount of interactions among the Facebook members giving advices and tips about NAP to each other.

DiaMonde Facebook We could place a NAP dedicated Facebook post on our DiaMonde Facebook fan page with over 600 fans mostly travel agents and other travel industry partners.

Pinterest We have been expanding our NAP dedicated pin wall on the DiaMonde account and pinned images and German blog posts during June.

Facebook # posts: 14 #fans: 8661

#most successful post: 17.06.17 5th Avenue, reached 6921 clients, 124 reactions and 102 likes. Please find screenshot attached.

July 31, 2017 Tourism Staff Reports 11 A-H 40 of 60

MEDIA / PR

 Inclusion in travel magazines o TravelTalk Newsletter . We secured to be featured in the travel agent journey report from our Willy-Scharnow fam in May, which was send out in the TravelTalk newsletter on June 13, 2017. Please find article attached. o Golf Woman . Resulting from the PR fam from January of the editor from the magazine Mr. Stegmaier, they have included 2 articles in their June magazine of the Golf Woman. Naples and Marco Island are named on the cover page and the first article is about the JW Marriott and the second is about the Naples Beach Golf Course. Please find articles attached. o Florida Sun . We achieved that the Riverwalk Restaurant and Tin City is featured with a 1 page article in the June Florida Sun edition 2017. Please find article attached.  Press release o We have sent out a press release focusing on the culinary highlights of NAP to the media in DACH with assistance of PR agency Schirm Communications. The press release was sent on June 28, 2017.  Press release o The Willy-Scharnow foundation have sent out a press release focusing on our FAM with the Fort Lauderdale CVB in DACH. The press release was sent on June 12, 2017.  Press request o We have secured a media request from the journalist Georg H. Jeitler from Vienna Austria. His wife is the editor of the regional lifestyle magazine http://www.baden-passion.at/archiv/, which is the very wealthy southern part of Vienna. He is the photographer of the magazine and they are planning a Florida article in the winter/fall edition of the magazine. Therefore, they have requested media rates for a 3-night stay in Naples. Await feedback from hotel partner.  Online luxury magazine “LuxusInsider” o Negotiated, secured and confirmed gallery ad and newsletter ad for the USA edition of the LuxusInsider, an online luxury magazine for the travel industry, mainly travel agents in July. Sent content for ads, which have been approved already. PROJECTS

 Feedback Willy-Scharnow Fam We received all the questionnaires from the participants of the fam and the feedback was great. The combination between west coast and east coast was perfect for the agents to see the differences and advantages of each coast July 31, 2017 Tourism Staff Reports 11 A-H 41 of 60

line. They very much enjoyed the variety of the program and especially named the Dolphin Explorer Tour as their highlight. All in all, it was a very positive feedback for us.

 Blogger relations Resulting from our email blast in May to a selection of identified bloggers, we received excellent feedback from 4 of the 10 contacted bloggers. We could secure them to contact us when they will plan their next Florida trip. One of them has the opportunity for us to have a native advertisement on their blog. We will stay in contact with the blogger and work on the blogger relations accordingly.

 Translation Visitors Map As the new Visitors Map is from now on produced in Germany, we have translated the text in the map to German.

 Inventory We have again created a comprehensive list of all stored brochures and giveaways.

 Marketing plan FY 2017/18 Worked out and presented proposed budget for FY 17/18 including suggested and evaluated sales, marketing and promotion activities for the next year. Based on our marketing strategy for 2017/18, opportunities were discussed, evaluated and negotiated with either tour operator partners or third parties. A detailed proposed budget plan was presented to the CVB including exact negotiated cost and suggestion of timings for realization of activities.

CONSUMER

 Brochure fulfillment: 13 in total  We have supported 1 consumer via e-mail in their travel planning. HIGHLIGHTS IN JULY

 TO Training Faszination Fernweh, July 14, 2017  TO Training CANUSA Stuttgart, July 4, 2017  TA Sales Calls in Konstanz, July 25 -27, 2017  TA Sales Calls in Luxemburg, July 9-21, 2017  TA Sales Calls in Zurich, July 26-28, 2017  LuxusInsider gallery ad and newsletter ad, July 20      July 31, 2017 Tourism Staff Reports 11 A-H 42 of 60

 MARKET NEWS  Economic Overview Germany  Germany Economy Outlook The German economy continues the upturn in the second quarter. The industry expanded production for the fourth consecutive month. Construction in the construction sector remains at the same level after the previous month's strong growth. The business climate in the economy is at a record level. The employment structure continues to develop dynamically. In view of the further decline in unemployment, the development of the real population is comparatively weak and the number of atypical workers remains high. Private and government spending on consumption is also continuing to grow noticeably. Source: BMWI)

 German Airlines  New routes and takeoff delays German airlines are adding new offers, planes and routes but one start-up is facing launching problems.

TUI is stepping up its cooperation with Lufthansa’s budget subsidiary Eurowings for long-haul holidays. Under a new sales offer, customers who book a TUI long-haul holiday in the Dominican Republic, Cuba, Thailand, Jamaica, the USA (Orlando, Miami) and Mauritius with Eurowings flights will benefit from free transfer flights to Cologne/Bonn from nine airports in Germany, Austria and Switzerland. The offer applies to bookings by July 15 for departures between November 1 and December 31. (Source: fvw, June 22, 2017)

 Air Berlin  Quo vadis for crisis-hit carrier? The future of Air Berlin remains unclear after a dramatic week that included a request for state financial backing.

Air Berlin’s strategy of downsizing its large fleet and repositioning itself as a network carrier focusing on European city routes and long-haul destinations was thrown into question by Etihad’s decision last week to call off talks with TUI over the planned TUIfly-Niki joint venture.

Instead, the Gulf airline says it now sees a future for heavily loss-making Air Berlin and Niki as sister airlines but with separate operations and business models.

Air Berlin itself responded quickly to the joint venture breakdown by officially seeking state financial guarantees worth €120 million guarantee from the two regional governments of Berlin and North Rhine Westphalia (NRW). The airline’s two hubs, and most of its employees, lie in Berlin and Düsseldorf, the NRW capital. July 31, 2017 Tourism Staff Reports 11 A-H 43 of 60

But several leading politicians rapidly played down the prospects of the listed company, which has made heavy losses for years and has accumulated debts of about €1.3 billion, receiving any state aid.

Financially, Air Berlin remains dependent on shareholder Etihad, which has committed itself to supporting the German carrier for another 18 months. However, the departure of Etihad CEO James Hogan and the carrier’s strategic review have raised questions about how reliable this commitment is.

Air Berlin CEO Thomas Winkelmann repeated this week that the airline is open for a partnership, including possibly with Lufthansa. But Lufthansa CEO Carsten Spohr has made it clear that he would only be interested in a deal if Air Berlin’s debts are first taken over by Etihad.

Meanwhile, Air Berlin claims that it has successfully overcome the widespread problems with its flight operations of the last few weeks, which included countless delays and cancellations. These resulted from ground handling problems but also the transfer of leisure flights to Niki.

CCO Götz Ahmelmann said: “By and large we are now flying to schedule again. We have the situation under control.” The airline has taken on 700 additional crew members to operate planes, and also wet-leased six planes from Alitalia and Italy’s Mistral Air for the summer, he said. (Source: fvw, June 14, 2017)

 Destination USA  Mixed booking trends on German market Tour operators report fluctuating trends for Germany’s top long-haul destination as the ‘Trump effect’ and stronger dollar impact business.

No really clear picture emerged at the recent IPW incoming trade fair in Washington of how Destination USA is performing on the German market this year. The USA is the top long-haul destination for German travellers and a record number of 2.3 million Germans visited the country in 2015.

Despite widespread forecasts that foreign visitors could be scared off the strong dollar and by President Trump’s rhetoric and policies, such as the travel ban on seven Muslim countries, it is unclear whether there is any real ‘Trump slump’ or not.

Hardly any German tour operators admitted any decline in bookings or sales revenues for the USA this year, with a mix of stable figures and moderate growth. With Canada continuing to boom, North America is proving popular this year overall.

Fabio Negro, North America product manager of the FTI Group, commented: “We’re very satisfied with USA trends and will close the year ahead of last year. July 31, 2017 Tourism Staff Reports 11 A-H 44 of 60

Campervans and car rentals are going well, and there is only slightly reserved demand for coach tours.”

Similarly, Robin Brückner, TUI’s North America product chief, declared: “The USA has lost none of its pull. We are seeing good demand and expect the USA to close the business year positively.” Gerrit Seefeld, senior product manager for Neckermann Reisen, said: “The season has started well for the USA. The dollar exchange rate is generally influencing booking behaviour more than the political situation.”

In contrast, Per Illian, product manager of DER Touristik, admitted: “At present we are experiencing more holding back of bookings than at the start of the year. But price discounts and incentives from many destinations are driving late sales.”

The picture was similarly mixed among specialists, with varying assessments. Tilo Krause-Dünow, managing director of Canusa Touristik, said: “We’re very satisfied with the single-digit increase in US sales. Despite the fairly robust dollar, the prices are not completely off track.”

“Canada is going well and the USA is good, but not as good as we hoped for. Customers are switching more often to other destinations due to the political situation,” commented Holger Howind, product manager of Diamir Erlebnisreisen.

On the other hand, Rüdiger Berger, managing director of Explorer Fernreisen, said: “The USA is slightly down. We expect US business will close at last year’s level or with a slight decline.”

Friedrich Roth, Chief Operating Officer of CRD, commented: “Requests and bookings for the USA are slightly negative. We expect a decline for the (overall) tour operator market, but that should not be over-interpreted due to the strong previous years.”

Similarly, Timo Kohlenberg, managing director of America Unlimited, added: “I think the market is clearly heading downwards. At trade fairs and in social media we are experiencing a strong rejection of the US president. We’re responding to this with strong marketing measures.”

Dirk Büttner, owner of Argus Reisen, was more blunt. “We lost some bookings in January and February. But people seem to have got used to the clown in the White House in the meantime.”

Meanwhile, Brand USA, the tourism marketing organisation, is fighting a rearguard action to save itself. President Trump wants to scrap the organisation but it still has a majority of supporters in Congress. Its contract runs until 2020 unless Congress revises the Travel Promotion Act which it passed with a large majority in 2014. July 31, 2017 Tourism Staff Reports 11 A-H 45 of 60

Despite the political funding dispute, Brand USA is pressing ahead with its latest promotion campaign, ‘One Big Welcome’, in which local residents present personal tips for their cities or regions. “We want to show how hospitable people are in this country,” explained the organisation’s chief Chris Thompson. “As little has changed about that as about the attractiveness of Destination USA,” he emphasised. (Source: fvw, June 14, 2017)

 Trump Slump Could Take a $1.3 Billion Toll on U.S. Travel Spending Travel executives often say uncertainty is bad news for business. Now one group is trying to show just how bad. The Global Business Travel Association on Friday said it has developed an “uncertainty forecast” to highlight the impact of “mounting geopolitical uncertainty” on the economy. “There is no question that uncertainty is bad for business travel and bad for the global economy,” executive director and chief operating officer Michael McCormick said in a blog post.

In the forecast, the association projects a $1.3 billion loss in overall travel-related spending this year in the United States from Europe and the Middle East (see chart below). That total includes hotels, food, rental cars, entertainment, and shopping that travelers would have done while here. It also factors in airfare that would have been spent within the U.S.

Another $943 million is expected to be lost on airfare that would have been purchased in Europe and the Middle East, $332 million of that for business-related travel. (Source: Skift, May 19, 2017)

 Winter holiday sales surge as summer bookings stagnate Germans snapped up early winter holiday offers last month but summer sales tailed off, according to new figures.

Travel agencies in Germany increased their overall holiday sales by 4% in May after an 8% decline in April, the latest representative sales analysis of 1,500 agencies by market researchers GfK found.

Bookings for summer 2017 stagnated at last year’s levels in May after mostly good increases in recent months. This left the underlying cumulative growth for this summer at +3%, the same level as in April.

In terms of departure months, July (+4.6%) and September (+8.8%) both have solid increases but August was 3.2% lower. May sales closed with a 13.8% fall but bookings for June were up by 20.6% due to this year’s later spring holidays in parts of the country. July 31, 2017 Tourism Staff Reports 11 A-H 46 of 60

There was a boom in early bookings of winter 2017/18 holidays last month. Sales revenues for holidays next winter soared by 21% compared to May 2016, and accounted for a quarter of total sales revenues last month.

The key factor in this surge, according to GfK, is the continuing policy of leading tour operators to open up their winter programmes for travel agency bookings ahead of their official brochure presentations and earlier than in previous years.

This year’s rising sales after stagnating business in 2016 has improved the mood and expectations in German travel agencies, according to the latest monthly ‘fvw sales climate index’. Nearly 40% of participating travel agencies expect improving demand in the next 6 months, which is 10 percentage points higher than last month. (Source: fvw, June 22, 2017)

 Stagnant revenues for German travel agents Travel agencies in Germany had flat sales of €24.6 billion last year, with diverse trends for the market leaders, according to fvw’s ‘German travel sales 2017’ dossier.

The €24.6 billion turnover figure is in fact a fractional 0.3% decline on 2015. It is based on the sales figure of €24.3 billion generated by respondents to fvw’s annual market survey and additional calculations by the German Travel Association (DRV).

Sales of leisure travel/tourism products dropped by 1% to €13.5 billion but they still made up the largest market segment, the dossier showed. However, this was a lower decline than the 1.9% fall in German tour operator revenues last year. This difference resulted mostly from stronger sales of higher-priced cruises and specialist holidays, which generate better commissions.

Airline ticket sales, mostly to business travellers, were 2% higher at €8 billion while ‘other sales’ of diverse travel products and services increased by 3.4% to €2.43 billion. Rail tickets, which are overwhelmingly bought directly by travellers from Deutsche Bahn, accounted for travel agency revenues of just €590 million last year, a 1.7% drop.

According to the dossier figures, German travel agency chains and franchises had sales of €12.9 billion last year while the looser cooperation groupings had turnover of €11.4 billion.

DER, TUI, RTK, TSS and LCC remained Germany’s five largest travel agency organisations by turnover in 2016. Market leader DER, which has 2,061 branches, saw sales drop 0.9% to €4.46 billion. In contrast, TUI, with 1,324 outlets, grew by 1.8% to €3.35 billion. July 31, 2017 Tourism Staff Reports 11 A-H 47 of 60

RTK, the extensive cooperation grouping covering 4,289 agencies, had sales of €2.88 billion last year. This was a significant 4.3% decline on 2015. Rival TSS, another cooperation grouping with 2,308 branches, increased sales by a fractional 0.4% to €2.8 billion. Lufthansa City Center, whose 487 branches have extensive business travel activities, saw sales fall slightly by 0.4% to €2.37 billion, according to the dossier.

Among other major players, business travel specialist BCD Travel increased sales by 5.5% to €1.88 billion while the Thomas Cook Partner Group, covering TC’s branches and franchise outlets, had a 1.6% fall to turnover of €1.46 billion, the dossier showed.

Notably, the number of full-time travel agencies in Germany increased slightly by 58 to 9,938 last year. This was mostly the result of part-time agencies turning into full-time branches rather than new openings as such. (Source: fvw, June 22, 2017)

July 31, 2017 Tourism Staff Reports 11 A-H 48 of 60

MONTH/YEAR: JUNE 2017 PREPARED BY: UK & IRELAND OFFICE

HIGHLIGHT OF THE MONTH:

IPW 3rd – 8th June, Washington DC :

IPW, organized by the US Travel Association, and sponsored by Brand USA is the US travel industry's premier international marketplace and the largest generator of travel to the U.S. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. The total attendance at this year’s event was more than 6,130, with more than 1,600 international buyers and media attending the event from 70 countries.

A very successful IPW for Florida’s Paradise Coast – OMMAC participated with over 38 individual meetings with leading decision makers within the full schedule of appointments and official events. We participate with the CVB hosted dinner for 12 VIP tour operators plus our Industry partners and CVB team. OMMAC attended the Visit USA association UK & Ireland reception with over 80 UK & Ireland industry in attendance.

Below: The CVB hosted tour operator dinner at Ocean Prime, Washington DC – ensuring Florida’s Paradise Coast is top of mind with these influential buyers – our industry partners were able to network directly.

Industry partners attending with us at IPW and above include: Cathy Christopher, Inn on Fifth; Jada Shigley, JW Marriott Marco Island Beach Resort; Karla Feazell, Hyatt House; Charles Wright, Everglades Area Tours.

IAGTO (International Association of Golf Tour Operators) NAC (North America Convention) Pre-Fam, 22-25 June 2017, Florida’s Paradise Coast: Final preparations and executing the NAC pre-fam in association with IAGTO. We organized a select pre FAM trip for 11 attendees from leading golf tour operators covering 8 international markets, as well as event sponsor and strategic brand partner Moet Hennessy. The fam was very well supported by our industry partners – including: Ritz Carlton July 31, 2017 Tourism Staff Reports 11 A-H 49 of 60

Resort (hosted three nights’ accommodation, golf and hospitality; Naples Beach Hotel & Golf Club; GreenLinks Golf Villas, LaPlaya Beach & Golf Resort, Pure Florida, Sunset Cruise; PGA superstore and NNT with discounted transportation rate. At all stages of the planning we obtained approval from the CVB and worked closely to ensure the itinerary was satisfactory. The CVB assisted with welcome bags and I provided a hand written welcome note to all guests. The three day golf themed FAM trip allowed guests to experience the properties’ onsite golf courses first hand. Plus we very much wished the guest to experience other aspects of the destination including the beach & boat trip – see images below.

We were delighted to have from the CVB – Claudia participated with us for the three days, Jack Wert presented to the group at Ritz-Carlton reception and Ed Caum presented at Naples Beach Hotel & golf Club Breakfast. This was all very much appreciated by the guests – who said they receive a great welcome from our area.

The fam was a huge success with all guests expressing it was one of the best fam trips and best organized fam they had enjoyed. The guests also expressed how beneficial seeing the properties directly and being able to broaden their destination knowledge. The fam formed an excellent foundation from which to continue conversations at the IAGTO NAC event, furthering product development in our region and creating a stronger relationship between tour operators and hotel partners from our region.

Left: First morning of the NAC pre-fam – being able to see/experience the wonderful beach at a welcome breakfast with LaPlaya Beach & Golf Club

Left: Members of the fam group experiencing the sunset cruise with Pure Florida

July 31, 2017 Tourism Staff Reports 11 A-H 50 of 60

Left: ‘Florida’s Paradise Coast – IAGTO Golf Invitational Champion 2017’ – Trophy

We presented on the final day of the fam and also able to present and have official photograph during NAC. The trophy was on display during NAC – see below.

IAGTO North America Convention (NAC), 25th – 29th June, Miami.

This year’s IAGTO NAC event was held in Miami. Now in its 9th year, IAGTO’s NAC welcomes over 160 golf tour operators from some 35 countries, all selling North America. For Florida’s Paradise Coast we secured a full schedule of over 39 back-to-back appointments with tour operators from priority markets including UK, Europe, North America, Argentina and Brazil. The NAC is a key focus for the golf market and provides a great opportunity to increase product knowledge and create future prospects to sell more golf products in our region with leading golf tour operators in these key markets. We participate in all the networking events around the NAC for greater collaboration with various tourism partners wishing to work together for the greater mutual benefit.

We negotiated with IAGTO to have an official photograph of the pre-fam group and winning trophy and organized the group for the photos – which will appear on the IAGTO website – see below. The IAGTO team mentioned on numerous occasions how NAC delegates were talking about how successful our fam was and we received much congratulations – a great reflection on our destination.

We worked closely with our industry partners attending the NAC and include them with any additional meeting & introductions etc. – many received actual booking for groups while at the show. Our partners included the following: The Ritz-Carlton Resorts; Naples Beach Hotel & Golf Club; GreenLinks Golf Villas; Muzii & Assoc. for Marco Beach Ocean Resort.

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Below : Official IAGTO – NAC photograph - with IAGTO team members, pre-fam guests and industry hosts - June 2017

Back Row L-R: Danny Seal, IAGTO; Sarah Forrest, Red Tee Breaks, UK; Alex Dinon, I VIAGGI DI SEVE, Italy; Dan Krull Golf Travel 1, USA; Rob Joling, Executive Golf Travel, Netherlands; Peter Salmon, VITA Golf, Iceland; Tom Boyle, Florida's Paradise Coast, UK& Ireland Office; Alon Magenheim, Trips2Golf, Argentina. Front Row L-R: Giles Greenwood, IAGTO; Oonagh McCullagh, Florida's Paradise Coast, UK& Ireland Office; Dan Sullivan, GreenLinks Golf Villas, Naples; Hana Peskova, Amazing Golf, Czech Republic – WINNER - ‘Florida’s Paradise Coast - IAGTO Golf Invitational Champion 2017; Fatima Salazar, Naples Beach Hotel & Golf Club; Steven Baron, CGE Golf Pty Ltd, Australia; Jan Miller, The Ritz-Carlton Resorts, Naples; Wendy Cole, Naples Beach Hotel & Golf Club; Gerry Boyle, Brand USA & Florida's Paradise Coast, UK& Ireland Office; Guillaume Post, IAGTO. NAC Pre-Fam Guests - unable to join this photo: Michael Robinson, Destination Golf, UK; Bob Smiley, Golf & Adventure Travel Expeditions, Inc, USA; Janice Krull, USA Golf Travel 1, USA.

Below: Official IAGTO - NAC photograph at the Naples, Marco Island & Everglades booth - with IAGTO team members, pre-fam guests and industry hosts - June 2017

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Names as above

At the CVB booth with our industry partners and IAGTO: L-R: Carlton Carugati, IAGTO; Wendy Cole, Naples Beach Hotel & Golf Club; Fatima Salazar, Naples Beach Hotel & Golf Club; Dan Sullivan, GreenLinks Golf Villas; Sharon Wardle, Muzii & Assoc. for Marco Beach Ocean Resort and Oonagh McCullagh, Florida's Paradise Coast, UK & Ireland Office. Unable to attend this photo - Jan Miller, The Ritz-Carlton Resorts, Naples

MARKET UPDATE:

Qatar Airways accused of ‘financial aggression’ as it eyes American Airlines stake Qatar Airways is bidding to buy a slice of American Airlines for $2.5 billion but the Gulf carrier, which holds a 20% stake in British Airways owner International Airlines Group, was accused of “financial aggression” after plans were revealed to buy up to 10% of the US carrier, which has accused it of receiving billions of dollars in improper state subsidies. US carriers, including American, Delta and United have called on President Donald Trump to restrict inbound and outbound flights by Gulf carriers. They allege that Qatar Airways, Emirates and Etihad have been unfairly subsidized by their governments to the tune of more than $50 billion, in breach of an open skies agreement with the US.

Gold Medal boasts triple-digit US growth The long-haul specialist saw booking surges to destinations including Michigan and Montana, meanwhile traditional US haunts of New York, Hawaii and Florida continued to grow also. The long-haul specialist saw a 177% increase in bookings to the Midwestern state this year compared to 2016. New York took fifth place in Gold Medal’s list of the most popular US destinations with sales up 19% year-on-year; Hawaii saw a 16% boost and the Sunshine State of Florida secured a 10% growth.

Manchester airport celebrates record long-haul passenger numbers Manchester airport saw record numbers of passengers flying long-haul and to destinations in Europe during May giving an overall uplift of almost 12% to 2.5 million.

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Stansted Airport, which is also part of the Manchester Airports Group, achieved a 7% increase to 2.3 million passengers on the back of Jet2.com southern base experiencing a strong second month. East Midlands and Bournemouth airports also grew passenger numbers during the month, with East Midlands up by 3.9% to 503,000 and Bournemouth growing 4.7% to 74,112.

New transport minister vows to be 'pro-aviation and pro-travel' The UK’s new transport minister has vowed the government will be “pro-aviation and pro- travel”, as he insisted the Conservatives remained committed to Heathrow expansion. Lord Callanan told delegates one thing that this is not going to change is the government will remain pro-aviation and pro-travel. He reassured those concerned by the omission of any mention about Heathrow expansion in last month’s Queen’s Speech, confirming that it remained very much on the government’s agenda. Heathrow promised 40 new domestic routes which Lord Callanan is keen to make they will deliver on this.

UPCOMING EVENTS DATE SPECIAL EVENT LOCATION

6th July Visit USA Independence Day Ball and meetings London

July Expedia travel industry event London

August Co-op campaigns – (August /September) UK

October/ November Prep WTM Trade Show London

MARKETING/SALES/PROJECTS & ACTIVITIES:

Thomas Cook Co-op Campaign We have been working closely with Thomas Cook on an impactful co-op campaign to raise the profile of Florida’s Paradise Coast amongst their consumer base. The final part of the joint activity was an e-brochure dedicated to Florida. This was approved by all parties and sent out to the customer database this month. With all activity now in-market, we’ll continue to liaise closely with Thomas Cook in the coming weeks to ensure the campaign is performing well and to report on the results of the campaign. This provided a call-to-action directly highlight our industry partners.

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Left: Thomas Cook e - brochure front page

Left: Thomas Cook dedicated Paradise Coast page in e brochure

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US Airtours/ Travelplanners, Co-op Campaign We have reviewed and approved a proposal for joint coop activity with tour operator partner, USAir tours. The activity will be a tactical campaign promoting key hotel partners in our region. The campaign will look to push offers during June – November 2017 and May to end October 2018.

We have forwarded our assets including latest images, copy and hotel partner information to support the coop. US Airtours have started working on the campaign and we have been sent first proofs to approve for email blasts of special offers/deals for our region.

Inn on 5th:

Followed up on contact information for Inn on 5th – for Black Tomato luxury brand UK Travel Company.

Hilton Naples:

Followed up with National Accounts Sales regarding opportunities from the UK & Ireland Market.

Visit USA Ireland:

Followed up with new contact and provided destination information for their quarterly Ezine for summer.

PUBLIC RELATIONS

Publication/ Date of Angle/ Industry partners Status PR Value Circulation travel Theme update/ publish date

Wedding Ideas N/A Travel section, N/A Completed Magazine a dedicated (Online/ offline month to Paradise $648.50 magazine) Paradise Coast Coast was in the mentioned as honeymoon the place to calendar go for Circulation: honeymoons 30,140 in June. It was also the

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Sunday Times Discussed Never heard of Rod and Gun Club Completed (National with classical US online/offline journalist road trips? Article released newspaper) potential Something $28,074 dining different to th 17 March options Route 66. 2017 Circulation:

789,145

Selling Travel Press What new in Completed (Trade release 2017. publication) sent to 1. Everglades Naples $918

journalist received 1/5th in 2. Quinn’s on the March issue Circulation: Beach Marco Island 14,925

Independent Simon Film series on Completed (National visited our the less online/offline region on familiar 1. Lemon Tree Inn Naples had 1 $71,0000 2. The Dock at newspaper) 22nd – destinations in page and Crayton Cove video online. 23rd Florida 3. Joanie’s Blue Crab Present by October Café th respected Circulation: 4. 5 Avenue journalist 75,127,812 Simon Calder

Below: Wedding Ideas Magazine – Paradise Coast mentioned in Honeymoon

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SOCIAL MEDIA ACTIVITIES

Activity Status/Result

We continue to keep a presence on @ParadiseCoastUK continues to grow @ParadiseCoastUK. The twitter and facebook followers and get support through retweets accounts stay relevant by posting and and likes. retweeting trending subjects as well as continuing with inspiration travel posts.

We are pulling together a proposal for a Facebook advertising campaign in order to grow the number of fans on our Facebook page. By targeting friends of friends, we will increase our following and thereby increase interaction on our page.